Punjab Oppn. hits out at govt. over ‘goonda tax’

first_imgThe Opposition parties in Punjab are up in arms against the Congress government over its alleged inaction against those involved in the collection of “goonda tax” near the Bathinda oil refinery.Leader of the Opposition in the Assembly Sukhpal Singh Khaira on Monday demanded a high-level inquiry by either the CBI or a sitting judge of the Punjab and Haryana High Court into the complaints of collection of “goonda tax” lodged by two major firms involved in second-phase construction work at Bathinda refinery.‘Deep nexus’“As per the complaints, there is a deep nexus between the mafia collecting the goonda tax and politicians belonging to the Congress as well as the Shiromani Akali Dal. It is very unfortunate that the extortion of the goonda tax has been going on ever since the Bathinda oil refinery was set up. The issue has now snowballed into a major controversy because politicians belonging to the ruling Congress have started arm-twisting the companies and contractors,” the Aam Aadmi Party leader alleged here while talking to journalists.Mr. Khaira said it was because of the nefarious activities of such “mafia”, backed by politicians of both Congress and SAD, that Punjab was losing investments, leading to further decline of its graph as a safe destination for business. Taking note of reports of illicit collection of money from business and industry, Chief Minister Amarinder Singh had on February 15 ordered the Punjab Police chief to crack down against the collection of so-called “goonda tax” in the State. The issue was raised during the Cabinet meeting by Ministers who urged the Chief Minister to take cognisance of reports related to “goonda tax” being charged from businesses and industries in some parts of the State.The SAD has also alleged that the State police have failed to implement the Chief Minister’s orders and appealed to the Punjab and Haryana High Court Chief Justice to order a probe into the extortion racket (goonda tax) on sand and gravel being used in projects in the Bathinda refinery.Probe by HC judgeSAD spokesperson Maheshinder Singh Grewal said that since two companies, supplying sand and gravel to the Bathinda refinery, had complained and submitted proof against the alleged “mafia” to the district administration, it was a fit case for an inquiry by a sitting judge of the High Court.Stressing that a judicial inquiry was a must in the case, Mr. Grewal said “the local police could not be expected to take action against Congress leaders.”last_img read more

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Class XI student shot dead outside school in UP

first_imgA class XI student was shot dead by unidentified miscreants outside his school in Uttar Pradesh’s Shamli district Tuesday, police said. The deceased was identified as Preyanshu, a resident of Dungar village in the district.He was shot dead this morning outside National Inter College, Kandhla, Circle Officer Rajesh Tiwari said, adding police rushed to the spot and started a hunt to nab the absconding accused.Meanwhile, security has been tightened and extra police force deployed in the area, Mr. Tiwari said.last_img read more

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TNT solves SMB puzzle

first_imgOil plant explodes in Pampanga town Christian Standhardinger paced the Beermen with 24, and Von Pessumal had a 23-point night that came to naught as San Miguel got untracked in the second half with just 42 points, 17 in the final frame.TNT thus climbed into a 2-2 tie with its victim and Columbian, which took a 107-97 loss at the hands of NLEX in the first game.The Road Warriors opened up an 18-point lead in the first six minutes, bloated it to 31 late in the second quarter, and sat on a 24-point bubble at the half which proved too big for the game Dyip to overhaul in the last two periods.It was the first win in three games for coach Yeng Guiao, who sat on pins and needles in the final two frames after the Dyip came perilously close early in the fourth period only to lose steam and be at a level 2-2.“It’s hard to put that team away, they just come at you every time,” Guiao said after drawing twin digits in scoring from five players led by the 23 of new acquisition Poy Erram.ADVERTISEMENT SEA Games hosting troubles anger Duterte LATEST STORIES Sports Related Videospowered by AdSparcRead Next Lacson backs proposal to elect president and vice president in tandem US judge bars Trump’s health insurance rule for immigrants “They (Dyip) are relentless and they are going to be a force [in this tournament].”The Road Warriors gave up a lot to get their hands on the 6-foot-7 Erram, who also had 10 rebounds, six assists and five blocks in just under 36 minutes as he finished off his outing with eight points in the fourth period.“We’re very happy with the way Poy is coming up,” Guiao said. “He’s starting to settle down.”Another  revelation for Guiao is Marion Magat.  The lanky center tabbed from the free agent market had 14 points and 13 rebounds in 26 minutes off the bench. Private companies step in to help SEA Games hosting Oil plant explodes in Pampanga town View comments PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Eala jumpstarts new season with two int’l runner-up stints Grace Poe files bill to protect govt teachers from malicious accusations ‘We are too hospitable,’ says Sotto amid SEA Games woes Don’t miss out on the latest news and information. Jayson Castro can’t remember the last time TNT KaTropa beat San Miguel Beer.After hitting all nine of his two-point attempts and finishing with 24 points and 11 assists, Castro helped the KaTropa snap a 10-game losing streak to the Beermen—dating nearly two years—as TNT won a second straight PBA Philippine Cup match, 104-93, at Smart Araneta Coliseum in Cubao on Sunday night.ADVERTISEMENT MOST READ “I really can’t remember, because it’s been all losses,” Castro said in Filipino when someone asked him if he remembered their last win over San Miguel.“That’s why this [win] is special, because it gives us confidence that we can handle the [four-time] defending champions.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsTNT’s last triumph over San Miguel came in Game 4 of the Commissioner’s Cup Finals on June 2017, and for most of Sunday night, the Beermen appeared ready to extend that streak only for Castro and Troy Rosario to rescue the KaTropa.Castro also finished with 11 assists and Rosario wound up with 23 points built around a 6-for-12 clip from three-point range.last_img read more

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Northern knockout artist ‘Wonder Boy’ stakes unbeaten slate vs Thai foe

first_imgEthel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue View comments Sports Related Videospowered by AdSparcRead Next ‘Rebel attack’ no cause for concern-PNP, AFP Onyok Velasco see bright future for PH boxing in Olympics PLAY LIST 00:45Onyok Velasco see bright future for PH boxing in Olympics05:25PH boxing team determined to deliver gold medals for PH00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Dubbed “Wonder Boy” by his followers, Martin holds an unblemished 12-0 record, 11 ending via knockout.Martin’s last fight was held Feb. 16 at SM Skydome, where he stopped Wannawong’s compatriot, Petchorchae Kokietgym, inside three rounds in his Manila ring debut.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“I had many mistakes in thet fight that I want to correct in this next bout,” said Martin who is trained by his father Abel, in Filipino.While Wannawong, who is taller than Martin by four inches, has nine losses in his 18-fight record, he is still a dangerous foe as he has tallied eight stoppages in nine victories. MOST READ Private companies step in to help SEA Games hosting Two-day strike in Bicol fails to cripple transport Korean ace, Ong lead winners of summer camp tournament Ifugao boxing prospect Carl Jammes Martin will be making his second televised bout Sunday night at the TV5 Studios in Novaliches, Quezon City.The 20-year-old Martin will battle Yuttichai Wannawong of Thailand in a 10-round nontitle fight, his second bout in Manila after campaigning mostly up north.ADVERTISEMENT Catholic schools seek legislated pay hike, too Cayetano: Senate, Drilon to be blamed for SEA Games mess DA eyes importing ‘galunggong’ anew Duterte wants probe of SEA Games mess LATEST STORIES Don’t miss out on the latest news and information. last_img read more

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PV Sindhu Loses to 17-year-old An Se Young in 2nd Round of Denmark Open, Sai Praneeth Ousted by Momota

first_imgPV Sindhu crashed out of Denmark Open from the second round after she lost to South Korea’s 17-year-old rising An Se Young on Thursday to end yet another tournament on a disapppointing note.Sindhu, who is the reigning world champion, lost 14-21, 17-21 in a one-sided clash to Young, that lasted 40 minutes. This was Sindhu’s very first meeting with the youngster on the BWF World Tour and the Indian failed to cross the hurdle. Also joining her was Sai Praneeth, who was up against world No.1 Kento Momota and was crushed 6-21, 14-21 by the Japanese.After winning the BWF World Championships in August, this is Sindhu third straight early exit from a BWF tournament. Sindhu had lost to Thailand’s Pornpawee Chochuwong in the second round at China Open after which she was ousted by Beiwen Zhang in the first round of Korea Open.Sindhu touched the heights of World Championships under the guidance of South Korean coach Kim Ji Hyun but ever since she has left the team for personal reasons, the Indian has been found wanting.This is India’s third straight high profile exit after both Saina Nehwal and Kidambi Srikanth was dumped out from the first round on Wednesday.Young took the early initiative in the match and never let Sindhu work her way back as she led Sindhu 11-7 at break in the first game, from where she hardly let Sindhu come close before pocketing the first game 21-14.The second game started differently with Sindhu taking an 8-4 lead but from there, the South Korean won five straight points to take a 9-8 lead before Sindhu restored parity and took the initiative to take an 11-9 lead at the break.It was a cagey affair after the break but Sindhu led 16-14 before Young turned the screws and went on to win the next six straight points to bring up four match points.Sindhu managed to save just one match point before Young wrapped up the game.Earlier in the day, India’s exciting men’s doubles pair of Satwiksairaj Rankireddy and Chirag Shetty went down meekly 16-21, 15-21 to Chinese pair of Han Cheng Kai and Zhou Hao Dong in just 31 minutes.While the Chinese pair took the attack to the Indians, Satwik-Chirag remained on the backfoot through and never really got a foothold in the match.Satwik failed to dominate the net and the Indians made way too many mistakes while the Chinese pair gew in confidence with each point and kept the Indians at bay.Sameer Verma was also thrashed by Chen Long in 38 minutes, losing 12-21, 10-21 to crash out. An Se YoungbadmintonChirag ShettyDenmark Open First Published: October 17, 2019, 6:34 PM IST Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time.last_img read more

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Kyrgios to Play vs. US

first_imgMELBOURNE, Australia — Lleyton Hewitt has selected doubles specialist John Peers as a reinforcement for Nick Kyrgios, Bernard Tomic and Sam Groth on Australia’s team for the Davis Cup match against the United States on grass at Kooyong next month.Peers, who is ranked No. 9 in doubles, was the only surprise in Hewitt’s first selection as captain. He and Jamie Murray lost the men’s doubles finals at the U.S. Open and Wimbledon last year.The former No. 1-ranked Hewitt, who played more Davis Cup matches than any Australian, retired from the professional tour after last month’s Australian Open.Kyrgios won his first career ATP title with a 6-2, 7-6 (3) victory over former U.S. Open champion Marin Cilic in the Open 13 final at Marseille on the weekend.TweetPinShare0 Shareslast_img read more

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Ron Burgundy’s Dodge Ads So Good They’ll “Break Your Brain”

first_img“Do-dge” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What’s your favorite Dodge commercial featuring Ron Burgundy? “Ride” “Get the Heck” This post originally appeared on UATTR, a new section on Inbound Hub. To read more content like this, subscribe to the UATTR section of this blog.Say what you will about Ron Burgundy. He may be an idiot, but the guy can sell. Dodge says sales of its 2014 Durango SUV jumped 59% in October, after the company started running a series of somewhat insane commercials featuring Ron Burgundy, the witless 1970s newscaster character played by comedian Will Ferrell.The spots are doing double duty, as they’re promoting both the Dodge Durango and the upcoming Anchorman 2 movie, which opens in December.There are more ads to come, as apparently Ferrell taped 70 spots for Dodge, according to Jalopnik. Some are Vines, some are just for YouTube, and some will run on TV.They’re so good that Huffington Post says they will “break your brain.” A site called Warming Glow recommends you bookmark Dodge’s YouTube channel to catch the new ones as they’re released: “Would you look at that? I just suggested you bookmark a corporate YouTube channel so you can watch Dodge Durango commercials,” writes Danger Guerrero, which may or may not be Ron Burgundy writing under an assumed name.Real or not, that sentiment must be music to the ears of the people who handle marketing at Dodge. The campaign has caught the attention of Time, Bloomberg, CNN, and many others.In other words, someone is getting a promotion out of this.For what it’s worth, here is the YouTube channel to bookmark, with the slogan, “Durango. Burgundy. It’s Kind Of A Big Deal.” One video has received more than two million views, and a few others have topped one million.Here are some of the most popular — and most priceless — Ron Burgundy spots:“Ballroom Dancers” “Staring Contest” Originally published Nov 7, 2013 4:00:00 PM, updated February 01 2017 “Gumball Machine”last_img read more

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Answers to 18 SEO Questions You Were Too Afraid to Ask

first_img Originally published Mar 12, 2014 8:00:00 AM, updated October 30 2019 When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I’m an SEO genius now, right?Not so much. There’s a lot that I didn’t know I didn’t know — and as I learned more, it bred more and more questions. So let’s talk about all of the SEO things I had questions about along the way, but wasn’t sure who to ask for clarification. Hopefully it’ll help you, too, if you’re struggling with any of these questions that are seemingly simple, but still cause a lot of confusion.Answers to SEO FAQs You Were Too Embarrassed to Ask1) What is SEO?SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. For more information, check out this post.2) What’s the difference between organic vs. paid results?Organic results are the results that appear in search engines, for free, based on an algorithm. Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.3) What are meta descriptions and do they still matter?A meta description is the text that appears below your page in a search engine result that explains what the page is all about. In this example, the meta description is “Learn the elements needed to write a comprehensive blog post in just 9 easy steps.”Meta descriptions still matter, just not in the same way they used to. They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it’s more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website.4) Should I optimize my domain name to include keywords?Your primary domain should not include a keyword just for the sake of keyword optimization — that can actually hurt your SEO. If your company name happens to have a keyword, that’s fine, but don’t go buying inboundmarketingsoftwarebloggingsocialseoemailautomation.com. Get what I mean?5) How do I know when I’m using the right number of keywords on a page?Unfortunately, I can’t tell you an exact number that is the “right” number of keywords on a page, mostly because that’s the wrong way to think about keyword optimization.There’s no keyword density you should be aiming for — in fact, using a keyword too many times can result in penalization due to “keyword stuffing.” Just keep the reader in mind, and only use keywords when you need to. You’ll find enough natural opportunities to include keywords that you won’t even have to worry about reaching an arbitrary number. 6) What’s the difference between internal and inbound links?Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.7) How many internal links do I need on each page of content?Just like you should avoid stuffing too many keywords into your content, you should avoid stuffing too many links into your content. Only include them when it improves the reader experience.8) Where is the “|” on my keyboard?See the screenshots below to find that symbol. 9) Do I need to know code to do SEO myself?You do not need to know how to code for every element of search optimization. There are some more advanced SEO tactics that you will need a basic understanding of code for, but it isn’t necessary for every part.10) What is robots.txt?This is a page that gives search engines information about the pages a company wants indexed or crawled. You can find this page by doing to YOURDOMAIN/robots.txt. 11) What is the sitemap.xml file?This file is an index of all the pages on your site. It’s a quick reference for search engines of content that you want indexed.12) What is the difference between indexed and crawling?When search engines look through the content on your website, they are crawling your site. As they crawl your site, they index content that will appear in the search engine. However, an important thing to remember is that not all content is indexed. Search engines pick what content they will and won’t index as they go through the crawling process.13) How can I see what pages are indexed?It’s as easy as typing in site:www.YOURDOMAIN.com to find the pages on your site that are indexed.14) Why do you need alt text on your images?Search engines cannot read images, but they can read text. The alt text helps them figure out what the images are all about. Plus, if a page doesn’t load for some reason, people can still find out what the image is by reading the alt text.15) How long does it take to see results from SEO?There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn’t limited to:How much content you createThe quality of the contentHow the content resonates with your audienceIf you’re a big or small site with strong or weak domain authorityA large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a week, but probably closer to a month, before you consider changing your SEO strategy — a bit longer if you’re brand new to SEO.16) Should I hire someone to do my SEO?Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn’t actually know the modern rules of SEO. Google goes into the risks of hiring the wrong SEO person in this support doc.17) What’s a good goal to set for your SEO?When you think about your goal for SEO, don’t just think about the top of the funnel and how many more visits you’re getting to your website. Think about your full marketing funnel and how much quality traffic you’re getting to your website.Are the people who are finding your website through SEO actually qualified prospects for your business? If not, does it really matter that the traffic to your website has increased?As you create your goals, consider what general traffic vs. quality traffic means to you. Set goals not just based on traffic, but based on the entirety of your marketing funnel.18) What about SEO has changed in the last few years?A lot! We put together this ebook on SEO myths to help you find out what is different in 2014.What other SEO questions do you have? Share them in the comments below, and I’ll do my best to answer them! SEOcenter_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Mithali Raj’s manager hits out at ‘manipulative’ Harmanpreet

New Delhi, Nov 24 (IANS) India’s decision to bench an in-form Mithali Raj in the crucial ICC World T20 semi-final against England, which the Women in Blue lost by 8 wickets, refused to take backseat, with Mithali’s manager lashing out at skipper Harmanpreet Kaur.The former captain’s manager Annisha Gupta called Harmanpreet a “manipulative, lying, immature, undeserving captain” and further went on to say that the women’s team believed in “politics not sport”.”Unfortunately @BCCIWomen believes in politics not sport. After witnessing what @M_Raj03 ‘s experience could do in IndvIre it’s shocking that they went with what pleases @ImHarmanpreet -a manipulative, lying, immature, undeserving captain,” Annisha’s tweet read.Annisha’s reaction came after Harmanpreet had said in the post-match presentation on Friday that she had “no regrets” in leaving out Mithali from the playing XI at the Sir Vivian Richards Stadium at North Sound in Antigua.Annisha, however, later deleted the unverified Twitter handle, but took ownership of the tweets and defended her criticism by saying it came “from the right place”.”I’d like to say that I don’t know what is going on on the inside but, now that the matches are being telecast, we can see who is performing and who is not,” Annisha told ESPNcricinfo.”And we can see the kind of treatment that Mithali has received despite her brilliant performance and despite showing stability and consistency. The kind of treatment she has received is completely uncalled for and there is something deeper than we need to look at than just the statements that have been coming out.”There are statements coming out that they wanted to give younger cricketers a chance but you don’t drop your senior-most, most experienced players in a semi-final against a country like England. It goes beyond giving the youngsters a chance,” she added.Reiterating her statement, Annisha said she could not stand the unfair treatment meted out to India’s highest scorer in the shortest format with 2,283 T20I runs.”Maybe I was a little angry but I think it comes from the right place because I don’t stand for unfair treatment. The kind of favouritism that has been shown is very apparent. I think everybody can see the kind of favouritism that is being shown to certain members of the team,” Annisha said.On a pitch that demanded the technical acumen of Mithali, and where stroke play wasn’t the easiest way to approach, the Indian team management’s ploy of excluding the former skipper cost it dear, which was evident from the fact that the last seven Indian wickets fell for mere 23 runs before folding for a meagre 112.Eventually, India not only lost the affair but also had to return home empty handed.–IANStri/pgh/advertisement read more

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Keaton Jennings dropped, Joe Denly included in squad for 2nd Test vs West Indies

first_imgEngland opener Keaton Jennings has been dropped for the second Test against West Indies in Antigua, with Joe Denly set to be drafted into the side to make his Test debut at the age of 32.Left-hander Jennings lost his place in the team after scoring 17 and 14 as England were beaten by 381 runs in the first Test in Barbados, with captain Joe Root saying the 26-year-old would continue to work on developing his game.”It gives Joe an opportunity,” Root said. “It’s disappointing for Keaton, he’s done some excellent things and he will continue to… be a big part of this squad.”Kent right-hander Denly was part of England’s squad for their last Test series in Sri Lanka but never played.Pace bowler Stuart Broad and left-arm spinner Jack Leach, who both sat out the first Test, are also in contention having been named in Root’s 12-man squad for the second Test, which starts on Thursday.England squad: Rory Burns, Joe Denly, Jonny Bairstow, Joe Root (captain), Jos Buttler, Ben Stokes, Moeen Ali, Ben Foakes, Sam Curran, Stuart Broad, Jimmy Anderson, Jack LeachAlso Watch:last_img read more

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How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

first_imgAs marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.The more informed we are, the more invaluable and influential we become — always ready with the statistic that makes the deck, the perfect quote from an industry insider, or a genius idea for a new partnership.The good news? You don’t have to possess some kind of superpower to stay on top of it all. A well-organized system can help you rise to the challenge, and it’s a system anyone can implement with a little help from IFTTT: a handy tool that empowers you to make connections between services and devices you already use (and can help you discover new ones).These services are called Channels (think: Facebook, Evernote, Gmail, etc.) and users can connect them with simple and powerful “if this, then that” statements called Recipes. Recipes can save you time, automate your life, and, yes, keep you informed and up-to-date on everything you need to know.To help you get started, we pulled together 35 Recipes organized along five themes. Pick and choose the ones that matter most to you to create a custom system that’ll keep you informed and influential, automatically.How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to TryCatch up on news in one place, at a time that’s convenient for you with these Recipes …Unfortunately, the number of browser tabs you have open doesn’t correlate to how well you understand your industry. In fact, it can make it hard to actually get work done. Then, instead of finding and reading everything you saw in various places during the day, you’re stuck finishing the tasks you should have done at work.Find your focus with these Recipes: they’ll help you quickly save interesting articles and content you come across during your day, and send them all to the service of your choice. All the news you need, in one place, ready when you are.1) Take the first link from any tweets you Like and save it to your Pocket account.2) Send pages from Instapaper to your Kindle via Gmail by moving them to a specific folder.3) Create a note in Evernote whenever you save a post in Reddit.4) Save an article for later in Feedly to automatically save it in Pocket.5) Star an email in Gmail to automatically save it in an Evernote notebook.6) Add an article to your Pocket queue to automatically post the title and URL to a Slack channel.If that’s still too many steps, there are also Recipes that’ll curate a “Read later” list for you based on the topics and mediums you choose. No clicking required: just log in at the end of the day to see what’s been collected.Think of these as a way to go beyond the Google alert and stay on top of the sources and topics that matter most to your industry.7) Moves the top posts from r/worldnews to your Pocket account.Pro tip: Hit “Advanced settings” to put in whatever subreddit you’d like to monitor.8) Get a daily email update with the top posts from your favorite Reddit subreddit.9) Save the day’s most Dugg story from Digg to your Instapaper.10) Get an email whenever Digg publishes a new story featuring a specific keyword.11) Save stories from a specific section of Time to read later on Pocket.12) Get an email digest of the week’s most popular Business Day articles from The New York Times.Tap the global water cooler to stay on top of cultural trends and insights with these Recipes …You may roll your eyes when you hear about “The Dress” or “Chewbacca mom,” but the fact is that these online sensations become cultural touchpoints.Today’s viral moment is tomorrow’s brand strategy, marketing idea, sponsorship, or even just a dinner conversation with an important client. These Recipes will help you set up alerts so that breaking news and trends come straight to you as they gain momentum.13) Get an email from The New York Times whenever there is breaking technology news.Pro tip: Technology not your thing? Hit “Advanced settings” to change which section of the newspaper you want alerts from. 14) Get an email when content gets more than 1K shares an hour on social media from Time.com.15) Get an email with the most Dugg video on Digg every day.16) Get a daily email digest with the top headlines from NPR.And of course, because nothing on the internet counts until it’s a GIF, there’s a Recipe for staying on top of those, too: 17) Get a daily email with the GIFs that are trending on Giphy.Keep your team up to date with these Recipes …Chances are, you’re not the only one who could benefit from a steady stream of curated info. Connect different services to communication tools, such as Slack, to keep your coworkers and collaborators as in-the-know as you are. Setting up Recipes like these is a simple way to show your value as a knowledge worker and make yourself indispensable to your team.18) Share popular articles from The New York Times with your LinkedIn followers.19) Send live updates from Twitter to a Slack channel.20) Send an article to a Slack channel when you tag it with a specific tag in Pocket.21) Post your Feedly ‘save for later’ articles to a Slack channel.22) Post Instapaper articles to a Slack channel once they’re moved into a folder.Find influencers and keep an eye on the competition by tracking Twitter with these Recipes …Half the battle is finding the right sources. With so much noise out there, how do you keep track of who’s talking about your industry in a meaningful way? Especially when so much of the chatter happens in real time, on social media. These Recipes can help you create groups you can easily monitor and siphon off relevant searches into other services where you can organize and interpret them at your leisure.23) Add users to a Twitter list when they use a specific hashtag.24) Add the user to a Twitter list when you Like a tweet.25) Add a tweet to a Google spreadsheet when it contains a specific hashtag.26) Get an email whenever a specific user tweets.Pro tip: You can email up to five email accounts with a Recipe like this. 27) Create a search on Twitter and get a daily email with the results.Pro tip: Hit “advanced settings” to change the search term. 28) Add users to a Twitter list when they tweet in a specific area.Share your informed POV with your social networks with these Recipes …Now that you’re on top of everything, you can start to build a reputation as an informed thought leader. Curate a steady stream of articles and insights that you’ve given the stamp of approval across your social media. It’ll help you build your online influence.29) Automatically tweet your Diggs.30) Automatically tweet articles when you tag them with a specific tag in Feedly.31) Post your Pocket favorites to Facebook.32) Automatically share articles you tag in Pocket with a specific tag with your LinkedIn followers.33) Automatically share articles with your LinkedIn network when you give them a specific tag in Feedly.34) Add a specific hashtag to a tweet to automatically post it as a LinkedIn status update.(This is a great solution if you don’t want everything you tweet added to your LinkedIn profile.)35) Automatically share an Inoreader article on your LinkedIn by broadcasting it.Interested in exploring more Recipes? IFTTT’s collection for marketers is the perfect next step. Learn how to seamlessly cross-post, organize files, manage tasks and campaigns, and much more.What are your best tips and tricks for staying on top of industry trends? Share them in the comments. Social Media Trends Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 29, 2016 6:00:00 AM, updated February 01 2017last_img read more

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8 Essential Budget Templates for Marketers [Free Download]

first_img Originally published Jul 12, 2018 5:31:00 AM, updated June 21 2018 Topics: Let’s face it: Executing a successful marketing plan requires time, energy, and money.And with so many different facets of marketing to consider — branding and creative, product marketing, hosting events, etc. — your marketing budget can disappear real fast.Ever found yourself scratching your head with a depleted budget at the end of the month, quarter, or year? Ready to leave behind the days of ambiguous spending and vanishing budgets? Well, we have the perfect resource for you: 8 Budget Templates to Manage Your Marketing Spend.These helpful templates make it easy to manage all of the moving pieces of your budget at a monthly and quarterly level.Click here to download 8 free marketing budget templates.With a separate Excel file for each team to keep track of their spending, as well as a “master” template for collecting all the totals, creating a high-level view of your marketing expenses is a breeze.The templates can be used to track your expenses in the following areas:Branding & CreativeContentEventsPaid AdvertisingProject MarketingPublic RelationsWebsite RedesignDoes your team favor the Cloud over Microsoft Office? We’ve still got you covered. You can try the Google Sheets version of the same eight templates to share access with other Gmail users and keep your budget in one place.Check out our 8 Budget Templates to Manage Your Marketing Spend for access to both the Excel and Google Sheets templates. Marketing Strategy Don’t forget to share this post!last_img read more

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The Social Strategy Brands Like Marvel Are Using to Generate a 68% Conversion Rate

first_img Originally published Apr 23, 2019 8:00:00 AM, updated April 25 2019 I had to navigate through nine steps after seeing a cool post on Instagram.Average purchase journeys have enough of a drop-off rate. On social media platforms like Instagram, that drop-off rate can easily become even more exaggerated.Instagram is designed to keep users within the app, so any process that requires users to take multiple steps to exit the app and navigate somewhere else is going to leak leads like no one’s business.This step drop-off rate is exactly what Marvel wanted to combat.They wanted to reduce the friction and maintain the experience Instagram users were expecting.The below is one of the real ads they ran to promote Infinity War.You’ll notice users are asked to swipe up, and then comment with an appropriate hashtag.Once they do, an automated checkout bot takes over and asks a few questions that lead them through those nine stages of the purchase funnel in less than a minute — without leaving the app.Here’s how the chat sequence looked for those engaging with the Ant-Man and the Wasp campaign.This conversational method of driving sales is not only more aligned with the user’s expectations on social, but it also streamlines the purchase journey.Users are kept on the platform they’re engaged with and are able to complete their purchase in a fraction of the time.Marvel results speak to the effectiveness of the campaign.On the initial Infinity War campaign they achieved:A 58% conversion rate18X more comments than any other in-season contentBut they also took it a step further.They built a custom audience of those who engaged with the Infinity War campaign and retargeted them with a secondary campaign that promoted Ant-Man and the Wasp.By retargeting an already engaged audience who were comfortable buying through social commerce solutions, they increased their overall conversion rate to 68%.Not too shabby.The moral of this story is that your customers are looking for more streamlined purchase experiences. Bouncing them around from one site to another so they can complete numerous steps is too much of a chore, and leads to the terrible social media conversion rates.Marvel’s conversion rates were so high because they did three key things:Made the purchase journey as simple as possibleUsed (at the time unreleased) brand assets within the chat to keep users engagedRetargeted their best audience with Facebook Ads for easier sales5000 Free Samples Moved in 72 HoursWhether you’re just starting a new business, launching a new product line, or just need to inject a few new leads into your pipeline, there’s one method that’s more successful than most.Giving stuff away for free.But here’s the thing. Free products will generate a lot of buzz for your products and brand, but they generate zero revenue.You’ve got to have a follow-up sale in the pipeline.Which is exactly what Ben & Jerry’s did when launching a new product — pint slices.To drive interest and awareness of the new product, they ran Facebook and Instagram ads that were linked to a social commerce checkout.Users who engaged with the ads would receive a chat sequence similar to the Marvel one above.It would ask for their preferred pickup location and flavor.Using that information it would then generate a free QR code which, when taken to the nearest vending machine, would secure a free pint slice.Ben & Jerry’s received huge engagement with this campaign.In addition to moving 5000 samples within 72 hours, they gained 2.2X the customer insights they usually would through a similar campaign.But it’s the insights that were the most valuable.Ben & Jerry’s now had the details of 5000 people who both expressed an interest in the product and had tried it. People who would be the perfect target for the launch of a sales campaign.All they now had to do was run a sales campaign targeting those 5000 people to see a healthy boost in sales.Nike Flips Social Commerce On Its HeadThis is one of my favorite examples of social commerce for a couple of reasons:It’s a great example of bridging the offline and online sales worldsIt’s the opposite way around to many social commerce campaignsIt bucks the general trend of social commerce and focuses on higher priced products for better AoVThe campaign I’m talking about is Nike’s promotion of Jordan’s through Snapchat.Nike started by targeting an audience they knew would be interested. Basketball fans.Instead of targeting these people with Facebook Ads or another digital channel, they launched a campaign that started at an in person event – the after party for the NBA Allstar’s game.At the afterparty, Nike hid snap codes in different areas of the event space.When scanned with Snapchat, the code would kick off a social commerce checkout within Snapchat.The prize was an (at the time) unreleased pair of Jordan’s.Despite being a higher priced product, Nike sold out of this limited run within 23 minutes.I like this example more because it bridges the offline and online world of sales.Nike leveraged the device we all carry every day. But they did it at a time when interest in the product would be at it’s highest.The fact that this was a campaign type not used commonly also added something of a gasified element to the whole process.It’s a great example of understanding your audience’s desires and how you can best serve them.But Don’t Rely Entirely on Social CommerceSocial commerce is one of the best ways to simplify the purchase journey.It’s an incredible method to improve sales and connect with a wider audience.But it’s not foolproof. In fact, despite all the benefits and case studies that highlight great gains there’s one thing that social commerce isn’t great at:Selling high-priced items.People aren’t on social media to do serious research of the products they’re thinking of buying.They’re there to procrastinate, have fun, and connect with friends. The most successful campaigns are those which focus on impulse purchases of products or services that fall in the <$100 range.If you sell $1,000 electronics, this might not be the best method to drive sales.But fear not, there’s still a way to use social commerce in your strategy.In short, you use social commerce to qualify prospects and bring people into the top end of a longer upset funnel. For example, let’s say you deal in $10,000 audio systems. Your audience is made up of audiophiles and music aficionados. Hawking a $10k system off the bat isn’t going to work. But selling a $50 pair of headphones with superior sound quality would appeal to the market and fits within the all-important impulse purchase price point.Making that sale is much easier and fills your upsell funnel. Which is incredibly important because:It costs less to retain those customers (5-25X less)40% of revenue comes from repeat customersYour existing customer spend 67% more with youFor those selling high-priced items, social commerce isn’t going to transform your business by driving direct revenue, but it’s going to fill your upsell funnel.It allows you to more easily attract leads who, in time, will spend more with you.Think of social commerce not just as a way to drive sales, but as a method to attract new customers and generate more qualified leads.Social Commerce Is Going to Be Huge Across All IndustriesSocial commerce seems to finally be coming into its own.It’s finally providing real, tangible benefits to business beyond the vanity metrics of likes, shares, and comments.But it’s still in its infancy.Over the next five years, it’s a safe bet to assume that social commerce will become a more permanent fixture in the marketing strategy of brands both big and small.If you’ve not yet managed to get your social commerce strategy off the ground, do so.It's already driving great gains for others, but so few are leveraging the strategy that there’s a lack of competition. Now is the perfect time to begin. Instagram Marketing Don't forget to share this post!center_img 2% and 18 minutes.That’s the average reach of a Facebook post and life of a tweet, respectively.Crazy insignificant, right?These are networks that millions of people spend time on every single day — and they seem to offer such slim, fleeting opportunities for brands.But it doesn’t have to be that way. There’s a method to turn a paltry social media conversion rate into something that can offer real benefits to your brand.A method that’s helped brands both large and small achieve up to a 68% conversion rate on social.Download Now: Free Social Media CalendarI’m talking about social commerce — the current best way to make more sales and increase reach through social media channels. Let’s take a deeper look about what exactly social commerce is, and the big problems it can solve for you brand.What is Social Commerce? This is not an overstatement: social commerce changes the way brands use social media.Rather than generating interest and directing traffic to your site, social commerce allows brands to sell directly from their social feeds.It effectively reduces the purchase journey down to two simple, frictionless steps. The first is when the user sees the product they want, the second is buying it.It’s important because — as any commerce pro will tell you — most purchase journeys suffer from huge leaks. Just take a look at the chart below. It accurately represents how few of your leads turn into customers.By reducing the steps a user has to go through, you can effectively streamline the purchase journey and reduce the possibility of funnel leaks.Social commerce:Provides simpler purchase journeys and thus a lower abandonment rateRemoves confusing multi-part conversion pathsDoesn’t disrupt the user by redirecting them to a completely different siteJust a simple checkout available directly from the user’s Facebook, Twitter, Instagram, or any other social feed.Here’s how social commerce looks in real life. The video below shows a social commerce campaign Marvel ran.  When users commented with #AntManandtheWasp, an automated chatbot messaged them to discover their theatre and time preference before processing payment.Over the last few years, the most successful digital marketing has primarily focused on making the user experience more logical and seamless.Shorter forms have a higher completion rate.Auto-fill is becoming commonplace because it generates more conversions.And one-click purchasing is held up as the ideal ecommerce model.Social commerce is yet another example of a solution that plays to the more streamlined needs of modern users.But it’s not only providing a conversion benefit.Secondary Benefits of Social Commerce SolutionsSo the primary benefits of social commerce are the more streamlined purchase journey leading to higher conversions (more on that later).But there’s also an impressive list of secondary benefits.If you’ve been keeping an eye on social media developments over the last year, you’ll know it’s becoming increasingly difficult for brands to stand out. Ad costs are on the rise and algorithm updates are de-prioritizing brand content.If you watch the Marvel gif above again, you’ll notice that users are required to comment on the post to kick off the automated checkout.That comment is key to the secondary benefits.As soon as a person comments to start the checkout, the post is then redistributed to their network, increasing its reach.With each subsequent engagement, reach is yet again increased.Before long, your posts and ads are achieving much high impressions than they would if users weren’t prompted to engage.Social commerce is a great solution for any brand looking to increase social media sales and engagement.It all sounds great, right?But how does it actually work in real life?Well, I’ve broken down a couple of social commerce campaigns that drove real results to help highlight its use.How Brands are Using it To Massively Increase ConversionsI’ve tried to pick three examples that not only shows the potential power of social commerce, but also highlight different approaches to implementation.So here’s a quick overview of what I’m going to cover.- The completely digital strategy Marvel used to achieve a 68% cinema ticket conversion rate.- How Ben & Jerry’s moved consumers from online to offline forgetter engagement.- How Nike’s social commerce strategy started in the real world before seeing completion on social media.Marvel’s 68% Conversion RateMarvel, despite being one of the biggest entertainment brands in the world, never rest on their laurels.They’re forever looking for ways to better engage with their customers.And when they took a look at their current channels, they realized their social campaigns were due for an upgrade.The problem with traditional social media marketing is that purchase journeys become incredibly complex and long-winded.Prior to Marvel’s investment in social commerce, users would have to go through various steps to make a purchase after viewing a social post that interested them.I actually walked myself through that very process in writing this piece, and counted nine steps between viewing an Instagram post and landing on a page that confirmed my final purchase of movie tickets. Here’s what that long journey looked like pre-social commerce:Viewing the Instagram postFollowing it to the page bioClicking through to FandangoConfirming the movie (and ignoring ads for commuting and upcoming movies)Confirming my locationChoosing time and cinemaConfirming the number of peopleConfirming seat locationPayment information Topics:last_img read more

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14 of the Best Public Relations Examples to Inspire Your Next Campaign

first_img1. Lyft & Netflix: Strange Mode Industry RelationsWith over 360,000 people who binge watched Stranger Things 2 within a day of its release, it’s clear the show created unprecedented amounts of hype leading up to its premiere date. One of the stunts that built up this hype was Lyft and Netflix’s Strange Mode prank. By immersing Lyft customers in an environment that was as terrifyingly strange and eerily similar to Hawkins, Indiana, they made Stomranger Things fans feel like they were actually in the Upside Down.2. HostelWorld: Even Divas are BelieversCustomer RelationsTraveling the world can give you some of the best experiences of your life, but it can also thrust you into situations that you’ll want to scrub from your memory, like staying the night in a hostel. There are countless hostel horror stories online and hundreds of videos that mock their hospitality scattered throughout social media — so needless to say, they don’t have the best reputation.But HostelWorld, a hostel booking website, decided to team up with Mariah Carey to freshen up their image and showcase the pleasant reality of staying in a modern day hostel. Together, they blasted through affordable accommodation stereotypes by spotlighting the lesser known luxuries of hostels like having access to the same facilities as more expensive accommodations, but at a cheaper price, and being able to connect with other fellow travelers.HostelWorld’s message is simple: if hostels are nice enough for divas like Mariah Carey, then they’re nice enough for everyone..3. Lawyer.com: Choosing Lindsay Lohan to Be their SpokespersonCustomer RelationsPicking Lindsay Lohan to be your company’s official spokesperson could spark a lot of backlash. But when you connect people with lawyers, the move can produce loads of smiles, publicity, and customers. Lawyer.com’s brilliant marketing play resonated with audiences because Lohan’s troubled past and her frequent brushes with the law makes people who might’ve gotten in a little trouble feel like they’re not alone. It also makes them feel better about themselves. If a high-status celebrity needed a lawyer — multiple times — then maybe it’s not so bad if you need one too — right?4. Stabilo Boss: Highlight the RemarkableCorporate and Social ResponsibilityThere have been remarkable women throughout history that might not have been celebrated as they should have been. Stabilo Boss — the company that sells highlighter pens — started a campaign to highlight these women and their incredible accomplishments. Stabilo took famous black-and-white photos from historical moments and drew a yellow highlight line to showcase the woman in the photo that made it all happen. The Boss PR campaign highlighted women like Katharine Johnson, the NASA mathematician responsible for the calculations that sent Apollo 11 to the moon. Other examples include Nobel Prize winner Lise Meitner ando First Lady Edith Wilson.The campaign blew up on social media and went on to win multiple awards.Photo credit: Ads of the World5. Logitech: BS Detection SpoofIndustry RelationsHours after April Fools Day, almost every marketing publication rounds up the best spoofs, pranks, and stunts that distracted everyone at work that day. One of the funniest spoofs that earned a spot in all the major roundups this year was Logitech’s fake Business Speak Detection product video. By giving their product a punny, yet subtly accurate name, the video pokes fun at most businesses’ obsession and overuse of buzzwords. But it also has the feel of a real product overview, which makes it even more hilarious.6. Old Spice: Paper Blazer AdMarketing CommunicationsPhoto Credit: PR ExamplesWhen Fragrance brands advertise in magazines, they usually show off their aromas by drenching an ad with their latest cologne or perfume. But Old Spice realized people usually don’t enjoy unexpectedly pungent scents violating their nostrils when they’re flipping through their favorite magazine. So in typical Old Spice fashion, they gently ribbed other fragrance brands by inserting a paper blazer doused in their new cologne, Captain, in their print ad in GQ magazine. Then they wrote about how these paper blazers can help men attract attention not only with trendy style, but also with masculine smell. The only drawback of the blazer is that it’ll turn into papier-mâché on you in the rain.Humor and cleverness is one of the best ways to appeal to your audience and gain earned media attention, and it seems like Old Spice can leverage them both on any marketing channel.Photo Credit: PR Examples7. Star Wars: Passing the Box-Office Baton to The AvengersSocial MediaCongratulations, @MarvelStudios and @Avengers: #InfinityWar. pic.twitter.com/PnHfaouOlP— Star Wars (@starwars) May 1, 2018Avengers: Infinity War just shattered Star Wars: The Force Awakens’ record for the biggest opening weekend ever by grossing over $250 million. LucasFilm, the studio that created and produced Star Wars, wasn’t bitter though. Instead, they were proud of their friends over at Marvel Studios, and sent them a heartwarming congratulatory tweet. By applauding them for their incredible accomplishment, and not sulking about their broken record, Star Wars earned the respect of movie lovers everywhere — not to mention some media coverage for the gesture.8. Johnnie Walker: Jane WalkerCorporate and Social Responsibility The 10 Best Public Relations Examples to Inspire Your Next Campaign Public Relations The viral challenged raised more than $115 million dollars, with almost $80 million going towards research. The campaign was a massive success — awareness and funding for ALS has skyrocketed, all thanks to millions of people giving themselves brain freeze.14. Guinness: Guinness ClearCorporate and Social ResponsibilityGuinness pushed a series of ads to promote its newest product: Guinness Clear. This completely transparent, refreshing beverage “will keep you hydrated and help you stay in control.” Their secret recipe? It’s just water.This lighthearted PR campaign is actually trying to address a more serious issue — binge drinking. The company hopes that consumers will drink more of their “Guinness Clear” to remember their nights and not overdo it while still having fun. Guinness hopes the ads will drive conversation and healthier habits. Topics: Don’t forget to share this post!center_img  Photo Credit: PR ExamplesTo promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker. The limited-edition bottle featured a woman on their iconic logo, instead of a man, which connected the brand to individuals who also support their commitment to social progress.In March 2018, Johnnie Walker released 250,000 bottles of Jane Walker, and for every bottle sold, they donated $1 to organizations that empower women. This tangible impact helped their campaign gain even more support and publicity.9. AirBnB & BBC Earth: Night at Blue Planet IIIndustry RelationsBlue Planet II is considered the greatest nature series of all time, with its first episode attracting over 14 million viewers and earning the title of Britain’s highest rated TV show in 2017. Watching the show can almost place you into the habitat they’re filming, but BBC Earth wanted to take things to the next level for their biggest fans: they offered them a chance to experience what it’s like to be a researcher and filmmaker for Blue Planet II.To do so, they teamed up with AirBnB to run a contest for their members, and two lucky winners got to spend three days and two nights in the Bahamas on the research and exploration vessel used in the show’s filming. During their expedition, they lived with and discussed work with researchers and dove deep into the Atlantic Ocean in a submarine with filmmakers to observe some of nature’s most unique underwater wildlife. By offering a once in a lifetime opportunity, BBC Earth could get more people to watch their hit show, and AirBnB could build their brand affinity.Photo Credit: PR Examples10. SpaceX & Tesla: SpaceX Sends a Tesla into Outer SpacePublic AffairsView from SpaceX Launch Control. Apparently, there is a car in orbit around Earth. pic.twitter.com/QljN2VnL1O— Elon Musk (@elonmusk) February 6, 2018Everyone knows Elon Musk wants to send humans to Mars. So when SpaceX launched their newest rocket, Falcon Heavy, into space, it made some headlines. But when the Falcon Heavy suddenly shot a cherry-red Tesla Roadster blasting David Bowie’s 1971 hit “Life on Mars?” into orbit, it was being called the greatest automotive PR stunt in history.The car will now float between Earth and Mars for millions of years, and serve as reminder for current and future generations to always reach for the stars. The success of both launches also improved SpaceX and Falcon Heavy’s reputation. Falcon Heavy is now the most powerful rocket on earth, so it’s realistic to say it can launch heavy satellites and future space stations into orbit, shuttle cargo to Mars, and even transport humans to the moon. And that’s exactly what Elon Musk needs the public to think if he wants to accomplish his ambitious goals.11. BBC Scotland: Scotland From the Sky: Glen CoeIntegrated Marketing and CommunicationsIn 2017, Rough Guides, a renowned travel guidebook, named Scotland the most beautiful country in the world. And a big reason why it’s such a spectacle is because Glen Coe, a Scottish valley that cuts through the ruins of an ancient super-volcano, is one of the most striking landscapes in the world.BBC Scotland’s immersive, 360 degree video of Glen Coe grips viewers because they’re able able to experience the landscape from an intimate point of view at every possible angle, which makes them feel like they’re actually there. Publicity of this video benefits both Scotland’s tourist industry and BBC Scotland because it compels people to travel to Scotland and consume more of BBC Scotland’s content.12. State Street Global Advisors: Fearless GirlCorporate and Social ResponsibilityOn the morning of International Women’s Day, the world woke up to find a four-foot high statue of a girl across from the Charging Bull statue on Wall Street in New York. She is standing tall and brave, hands on her hips, in a dress and high top converse. Fearless Girl, as she is called, was commissioned by the investment management firm State Street Global Advisors as a part of their campaign to pressure companies to add more women to their boards. By standing up to Charging Bull, she is standing up for gender diversity on Wall Street. Source: ForbesSome argue that the girl’s defiance toward the bull — and male-dominated corporate boardrooms more generally — is controversial. There has been lots of pushback to the statue, but in general, this PR campaign received widespread support for the women’s movement and diversity in the workplace and remains outside the New York Stock Exchange.13. ALS Association: ALS Ice Bucket ChallengeCorporate and Social ResponsibilityA few years ago, videos of people dumping a bucket of ice water over their heads flooded social media, now known as the Ice Bucket Challenge. The viral sensation of 2.4 million videos was a way to raise awareness of a neurodegenerative disease called amyotrophic lateral sclerosis — also known as ALS or Lou Gehrig’s disease. The idea was to raise money for the ALS Association and research on the disease.  Originally published Jul 28, 2019 7:00:00 AM, updated July 12 2019 Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. To save you some time, we curated a list of the absolute best of the best to get the creativity flowing for your next campaign.Download Now: Free Press Release TemplateRead on to get inspired by some of the best minds in public relations. Lyft & Netflix: Strange ModeHostelWorld: Even Divas are BelieversLawyer.com: Choosing Lindsay Lohan to Be their SpokespersonStabilo Boss: Highlight the RemarkableLogitech: BS Detection SpoofOld Spice: Paper Blazer AdStar Wars: Passing the Box-Office Baton to The AvengersJohnnie Walker: Jane WalkerJohnnie Walker: Jane WalkerSpaceX & Tesla: SpaceX Sends a Tesla into Outer SpaceBBC Scotland: Scotland From the Sky: Glen CoeState Street Global Advisors: Fearless GirlALS Association: ALS Ice Bucket ChallengeGuinness: Guinness Clearlast_img read more

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The Big Screen Beacons

first_imgPicture abhi baaki hai, mere dost,” said Shah Rukh Khan in Om Shanti Om. Only the audience is no longer as captivated by his films or that of the other Khans-Aamir and Salman. The latter, “Bhai” to his fans, just squeezed through by a percentage point to hold on to,Picture abhi baaki hai, mere dost,” said Shah Rukh Khan in Om Shanti Om. Only the audience is no longer as captivated by his films or that of the other Khans-Aamir and Salman. The latter, “Bhai” to his fans, just squeezed through by a percentage point to hold on to the No.1 spot in the latest edition of the INDIA TODAY Mood of the Nation (MOTN) survey. Salman may have played Bharat in his last film, but it’s Akshay Kumar who wears the Mr Bharat label better with a roster of nationalistic films, such as Kesari and Mission Mangal. Unlike the Khans, Kumar is prolific, doing four releases a year, making him one of the busiest and highest paid actors in Bollywood.Not far behind is Ranveer Singh, impressing with his energetic theatrics and his inimitable sartorial style, riding high on back-to-back hits with Simmba and Gully Boy and shooting for his big-budget sports drama, ’83. Following him is Amitabh Bachchan, the actor who can still hold audiences captive with just his eyes and voice, as demonstrated in the surprise hit Badla. Just making the cut for the top six are Shah Rukh Khan and Ranbir Kapoor, both of whom don’t have any releases this year. A noteworthy aspect of the MOTN survey is the high percentage of respondents who opted for ‘Others’ (17%), signalling the arrival of Ayushmann Khurrana (Andhadhun, Badhaai Ho) and Vicky Kaushal (Uri: The Surgical Strike)-both recent recipients of the National Award for best actor-and Kartik Aaryan. The era of one-hero rule certainly seems to be over.advertisement Loic Venance/Getty Images Rohan ShresthaIn the case of actresses, Priyanka Chopra and Deepika Padukone tied for No.1. Interestingly, Chopra hasn’t had a Hindi release in over three years and Padukone was last seen in Padmaavat (2018). Their pole position indicates that an active social media feed, elaborate weddings and an international presence play as much of a role in one’s popularity as their films. Both are producers of their upcoming releases-Chopra with The Sky is Pink (October 2019) and Padukone with Chhapaak (January 2020). Only a point separated Anushka Sharma, down from No.1 spot in the last edition of the survey, and Alia Bhatt from the two actresses. Sharma had a busy, though turbulent, 2018 as of her three films-Pari, Sui Dhaaga and Zero-only the second made a decent dent at the box office. This year, she has been in the public eye more for supporting her husband, cricketer Virat Kohli. In fact, Bhatt is the only one to gain ground in the top five, hardly a surprise given her fiery act in Gully Boy and a slate of big films in her kitty, including one with boyfriend Kapoor (Brahmastra) and S.S. Rajamouli’s RRR. And even though her recent Kalank failed, she won hearts with her Kathak dance.last_img read more

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Diego Maradona to coach Argentine club Gimnasia y Esgrima

first_imgWorld Cup winner Diego Maradona has signed a deal with Argentine side Gimnasia y Esgrima, returning to coach in his homeland for the first time since 2010.”Star of world football, Diego Armando Maradona, has signed his name and is the new coach of Gimnasia,” the club said in a short statement on Thursday. “The deal runs until the end of the current season.”Maradona, who was an erratic and brilliant striker and is widely considered to be one of the greatest players of all time, most recently coached in Mexico, where he led second division side Dorados of Sinaloa to two unsuccessful playoff appearances.His new team, from the city of La Plata just outside Buenos Aires, was formed in 1887 and claims to be the oldest professional football club in the Americas.Known as El Lobo or The Wolf, they have won just one professional title, the Copa Centenario, in 1993.They currently sit at the bottom of the first division table, with one point from five matches.”Finally it’s now official,” Maradona wrote on Instagram. “I am very happy to be the new coach of @gimnasia_oficial.””I want to thank the president Gabriel Pellegrino for this opportunity and say to all the fans that we are going to work with our hearts and souls for The Wolf.”Maradona’s return was eagerly expected and jubilant fans turned up at the club on Thursday to welcome him.It marks a working return to his homeland for the first time in almost a decade, following a spell in charge of the national side between 2008 and 2010. He also had stints as club coach at Mandiyu and Racing in the 1990s.advertisementThe 58-year-old won the World Cup as a player with Argentina in 1986 but has had frequent hospital treatment over the years, often due to his extravagant lifestyle.Maradona was taken into hospital in 2004 with severe heart and respiratory problems linked to cocaine use. He later underwent drug rehabilitation in Cuba and Argentina before a stomach-stapling operation in 2005 helped him lose weight.He resigned from the Dorados in June, citing the need for operations on his knee and shoulder.last_img read more

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Pakistan earthquake: Death toll rises to 30, over 452 injured

first_imgThe death toll in the devastating earthquake that rattled Pakistan-occupied Kashmir and several cities in the country rose to 30 on Wednesday as authorities stepped up relief efforts.The epicentre of the powerful 5.8-magnitude earthquake, which occurred at around 4 pm on Tuesday at a depth of only 10 km, was near Mirpur city in the Pakistan-occupied Kashmir (PoK), roughly 20 km north of Jhelum in Punjab, according to the US Geological Survey.The earthquake resurrected the haunting memories of a monster tremor that had wrecked the region 14 years ago.The earthquake which also jolted several cities of Punjab and Khyber-Pakthunkhwa province left at least 30 people dead, the disaster management officials were quoted as saying by the Express Tribune.Eleven deaths have been reported in Jatlan and nine in Mirpur alone. Other people died in the areas located between Mirpur and Jari Kas, PoK’s State Disaster Management Authority (SDMA) Secretary Shahid Mohyiddin said.The number of casualties was likely to increase as around 100 of the injured were admitted to different hospitals in a critical condition, the report quoted the SDMA official as saying.The areas worst hit were Mirpur city, a small town Jatlan and two villages Manda and Afzalpur, where buildings and homes collapsed, trees were uprooted and cracks appeared on roads large enough to swallow cars.Other cities where the tremors were felt included Islamabad, Lahore, Sialkot, Sargodha, Mansehra, Gujrat, Chitral, Malakand, Swat, Sahiwal, and Rahim Yar Khan.The quake was powerful and created panic as people ran out of buildings, eyewitnesses said.advertisementNational Disaster Management Authority (NDMA) Chairman Lt Gen Mohammad Afzal said at a briefing in Islamabad that trucks loaded with relief items, including 200 tents, 800 blankets, 200 kitchen sets, and 100 medical kits would reach the people affected by the earthquake soon.”The NDMA is already providing medicines, food items and tents, which were in its stock in the affected areas, to the victims,” he added.Afzal said that 452 people were injured, including 160 are in serious condition and 450 houses were also damaged.Special Assistant of PM on Information Firdous Ashiq Awan said that government would compensate the families of dead and injured and also help them to rebuild damaged houses.”An initial assessment is being done and soon a relief package will be announced by the government of Pakistan,” she said.Army chief General Qamar Javed Bajwa has directed the armed forces to begin urgent rescue and relief efforts in the quake-hit areas, according to Inter-Services Public Relations (ISPR), the military’s media wing.”Army troops have reached earthquake-hit areas of Mirpur, Jatlan, and Jarikas. Relief and rescue efforts are under way,” it said in a statement on Tuesday.Chaudhry Mohammad Saeed, PoK’s Minister for Sports, Youth and Culture, told Dawn that a state of emergency had been declared in all public and private hospitals of the town.A breach in the Upper Jhelum Canal caused by the earthquake inundated a number of villages along the Jatlan Road, around 140 km south of Islamabad. The earthquake also damaged two pedestrian bridges over the canal, making it difficult for the locals to cross over, the report said.In October 2015, a 7.5-magnitude quake in Pakistan and Afghanistan killed almost 400 people, flattening buildings in rugged terrain that impeded relief efforts.Pakistan was also hit by a 7.6-magnitude quake on October 8, 2005, that killed nearly 90,000 people in PoK and Khyber Pakhtunkhwa.ALSO READ | Earthquake hits PoK: Death toll rises to 26, over 300 injuredALSO READ | Earthquake hits Pakistan-occupied Kashmir: Photos, videos show cracked roads, overturned cars in MirpurALSO WATCH | Earthquake strikes Pakistan-occupied Kashmir, tremors felt in Delhi-NCRlast_img read more

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Kapil Dev was a man of few words, he was a man of action

first_imgFormer India wicketkeeper Syed Kirmani, said Kapil Dev was a big reason why India could win the World Cup in 1983 and called the legendary all-rounder a man of few words.Kirmani was part of Kapil’s Devils, who stunned the cricket powerhouses of that era by defeating the West Indies in the final at Lord’s. India were then ODI underdogs while West Indies were the undisputed champions in the format.But Kapil’s smart captaincy and classic efforts with both bat and ball turned the tide for India”Our captain, Kapil Dev, was a big reason we could achieve what we did in 1983. He was a man of few words; he was a man of actions,” Kirmani, who received the Colonel CK Nayudu Lifetime Achievement Award last night, told BCCI.tv.Kapil came from Haryana and was regarded less urban than the likes of Sunil Gavaskar, Kirmani and Roger Binny but he surprised everyone with his cricketing acumen. Kirmani, for instance, was bowled over by his modesty.”There was something he said to the team that showed his greatness. He said, ‘Gentlemen, you are my seniors. You know what your responsibilities are. I want you to guide me’. We never had a coach to guide us, so we had to help each other out. We all chipped in with whatever we knew about each opposition player, and formulated plans based on that.”Kapil believed in leading from the front and played one of the greatest ODI knocks in history in the course of the World Cup.advertisementIndia had suffered heavy defeats against Australia (Nottingham) and West Indies (The Oval). Faced with a must-win game against Zimbabwe, India had slipped to a precarious 17/5. Another defeat there could have been the end of India’s hopes in the tournament.But then surfaced Kapil the batsman – he first steadied the ship with a 60-run stand with Binny (22), before joining forces with Kirmani, who played the perfect supporting act with an unbeaten 24 off 56 balls. The duo added 126 for the ninth wicket and propelled the team to a match-winning 266 in 60 overs.Unfortunately, fans in India could not see Kapil unleash his raw power. He clobbered 16 fours and six sixes on his way to a 138-ball 175. The BBC had decided to go on strike that day; consequently, there was no live telecast of the match.Kirmani, who went in to bat with India tottering at 140/8 remembers those tense moments at Tunbridge Wells.”The final turning point of the tournament for us was the match against Zimbabwe at Tunbridge Wells. The BBC went on a strike, probably because both India and Zimbabwe were the minnows and they were not interested in televising that game. But this game was so crucial for us to qualify in the knockouts. We were batting first, and I didn’t get too much of batting in the limited overs cricket.”So, I was relaxing in the dressing room, preparing for a nice shower and breakfast. Suddenly I heard someone scream from the outside, ‘Hey, Kiri, pad up quickly!’ I stuffed my toast in my mouth and peeked through the window to see the scoreboard. 17 for 5! The next thing I remember was walking in to bat at 140 for 8 in 30-odd overs. Kapil said to me, ‘Kiri bhai, we have to bat 60 overs’.”I replied, ‘Kaps, don’t worry, we will play 60 overs. But humko yahaan maar ke marna hai (if we are to die, we will hit and die). I will give you maximum of the strike and you have to hit every ball. You are a better hitter than anyone in the team’. We did play the full number of overs; Kapil was unbeaten on 175 and I was on 24. From there on, it was history,” Kirmani told bcci.tv.Kapil, a hero for generations of Indian cricketers and fans, turns 57 today. He is still regarded in high esteem and two decades after his retirement from international cricket, the hunt for the next Kapil Dev is still on.last_img read more

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Not many great captains apart from Virat Kohli and Kane Williamson: Shoaib Akhtar

first_imgFormer Pakistan pacer Shoaib Akhtar has heaped praise on Virat Kohli, saying the current skipper puts his country before himself and that’s why Team India have emerged as the best team in the world.India registered their historic 11th home Test series win as they defeated South Africa comprehensively in the second match of the ongoing three-game rubber.”I had earlier said that Virat Kohli will become a good captain after the World Cup because he is learning from his mistakes. He is learning well,” Akhtar said in a video posted on his Youtube channel.”He has learnt how to sort out India’s batting order and team composition. Virat Kohli is the best captain in the world but around him there are so many poor captains.”The former Pakistani speedster also expressed disappointment about mediocre captaincy which is seen in the contemporary times.”World is about mediocre captaincy nowadays. It’s very disheartening to see that there are not many great captains in the world anymore apart from Kane Williamson and Virat Kohli,” said Akhtar.”One thing I like about Virat Kohli is that he is a fearless captain. Virat Kohli ran all over South Africa. They (India) have become the best team in the world. They have a great, fearless captain. He puts his country before himself,” he added.The Indian skipper scored his seventh double hundred in the Pune Test which India won by an innings and 137 runs. “I liked the attitude with which Kohli scored his double hundred. His hunger was visible and he will score such daddy tons in the future games as well,” said Akhtar.advertisementIndia, currently leading the points table in the ICC World Test Championship, will face South Africa in the final match beginning Saturday in Ranchi.Also Read | Great signs for Indian cricket: Virender Sehwag congratulates new BCCI president Sourav GangulyAlso Read | Virat Kohli’s team can win away from home as well: Shane WatsonAlso See:last_img read more

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Andy Murray storms into European Open quarterfinals after beating Pablo Cuevas

first_imgAndy Murray reached the quarterfinals of the European Open by beating Pablo Cuevas 6-4, 6-3 Thursday, while the three highest-seeded players were all eliminated.Murray couldn’t convert any of his first seven break points but finally broke Cuevas in the final game of the first set. He then saved four break points in the opening game of the second before breaking again for a 4-2 lead.The former No. 1 is now 7-7 on tour since returning to action after having hip surgery in January. He won his first singles match at a tour-level event in September at Zhuhai, China, then made it to the China Open quarterfinals in Beijing this month.”I felt a bit better today. I thought I served quite well for most of the match and when I was able to get into the baseline rallies, I felt I was hitting the ball quite clean, which is good,” Murray said.”It’s getting there. It sometimes takes me a little bit longer to get warmed up in the matches and sort of feel confident with my movement. But today I think from the beginning of the match I started pretty well. It was a good day.”Murray will next face Romanian qualifier Marius Copil, who upset third-seeded Diego Schwartzman of Argentine 6-4, 5-7, 7-6 (7).Top-seeded Gael Monfils lost 6-3, 6-2 to 18-year-old wild-card entry Jannik Sinner of Italy, while No. 2 David Goffin was ousted 6-3, 6-1 by Ugo Humbert.American Frances Tiafoe advanced by beating seventh-seeded Jan-Lennard Struff 6-3, 6-4.advertisementlast_img read more

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