State hoodwinking Dhangars: Hardik

first_imgThe Maharashtra government has no intention of granting reservation to the Dhangar community and is merely using delaying tactics, Patidar quota agitation spearhead Hardik Patel said on Tuesday.Mr. Patel was addressing a large rally of the Dhangar (shepherd) community at Arewadi in the Kavathe-Mahankal taluk of Sangli district, 240 km from here. The Dhangar community, which has long been demanding inclusion into the list of Scheduled Tribes (STs), had invited the Patidar leader.Mr. Patel said that educational, economic and political reservation ought to be accorded in each State on the basis of population. “The BJP government in Maharashtra has been fobbing off the Dhangar community with false assurances of granting reservation … The community remains backward despite great statesmen like Yashwantrao Holkar and Ahilyabai Holkar belonging to this community,” he said. The Dhangars are currently included in the Vimukta Jati and Nomadic Tribes (VJNT) category.Dhangar leaders in Maharashtra contend that while their community brethren called ‘Dhangad’ in other parts of the country are eligible for the ST benefits, those in the State are denied the same owing to a long-standing typographical error. “The BJP government, by making a play over the words ‘Dhangar’ and ‘Dhangad’, has cunningly deprived the community of benefits of reservation so far,” Mr. Patel claimed.Before the 2014 Assembly election, the State BJP had gained support from some Dhangar leaders after promising reservation to the community. After the poll, it had inducted Rashtriya Samaj Paksha (RSP) Mahadev Jankar, a prominent Dhangar leader, into the State Cabinet. It had also commissioned a study on backwardness of the community from the Tata Institute of Social Sciences.last_img read more

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HIGHLIGHTS-EASTERNREGION-2100HR

first_imgKolkata, Dec 17 (PTI) Following are the top storiesKolkata, Dec 17 (PTI) Following are the top stories from the Eastern Region at 2100 hours.CAL 3 TR-BHAGWATAgartala: Anybody living in India is a Hindu, RSS chief Mohan Bhagwat said today, asserting that the meaning of Hindutva is to unite all communities.CES 5 JH-GHANDY-ARRESTBokaro: CPI (Maoist) leader Kobad Ghandy was arrested by Jharkhand Police from Hyderabad in connection with two Maoist violence cases, a senior police officer says here today.CES 6 BH-MILKHA-INDOPAKPatna: Sprint legend Milkha Singh today advocates resumption of sporting ties between India and Pakistan, as sports help in developing friendship between countries.CES 8 WB-DENGUE-DRONEKolkata: As part of its drive to fight dengue, the Kolkata Municipal Corporation (KMC) decides to use drones from next year to take “difficult images” of stagnant water on terraces of high-rises in the city.CES 9 OD-VIGILANCE-DFOBhubaneswar: A Divisional Forest Officer (DFO) was arrested by Odishas anti-corruption vigilance sleuths for allegedly accepting bribe from an official at Khariar in Nuapada district.CES 10 BH-NITISH CONVICTIONPatna: Bihar Chief Minister Nitish Kumar today expresses concern over decline in conviction rate for crimes and asked officials to expedite the process of speedy trial to achieve the desired results as in the past.CES 11 WB-SWIMMING-DRESSKolkata: A writer and an Art of Living teacher Khurshed Batliwala was allegedly denied an entry to a reputed swimming club in the city for not following the dress code adopted since British time. PTI RGlast_img read more

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 20, 2013 9:00:00 AM, updated February 01 2017 Inbound Marketing Data I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you’re just looking for a compelling piece of data to plug into a presentation or support a point you’re making in your writing. Well, if that’s what you need today, then this post is for you.Here, we’ve compiled the ultimate resource of charts (86 of ’em in the SlideShare below!) and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing.86 Revealing Charts From the 2013 State of Inbound Marketing Reportcenter_img 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software150+ Tweetable Stats About the Current State of Inbound MarketingThe Industry Reach of Inbound Marketing1) 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy. Tweet This Stat2) 19% of marketers are unsure whether to characterize their marketing activities as inbound. Tweet This Stat3) Marketing agencies are the most advanced inbound marketing adaptors, with 73% implementing inbound strategies. Tweet This Stat4) B2B companies are early to embrace inbound marketing — 65% implemented inbound practices in 2013, while just 46% of B2C companies report doing inbound marketing. Tweet This Stat5) Only 41% of nonprofits report adopting inbound tactics for 2013. Tweet This Stat6) 81% of companies report some level of integration between inbound marketing and larger marketing goals. Tweet This Stat7) Only 5% of companies do not integrate inbound marketing with larger marketing goals. Tweet This Stat8) 45% of CEOs say inbound is completely integrated in their organization. Tweet This Stat9) Marketing agencies are much more integrated than their peers, with 49% completely integrated and 86% at least somewhat integrated. Tweet This Stat10) Agencies are 25% more likely to implement inbound marketing than marketers in general. Tweet This Stat11) B2B companies are much more likely to be completely integrated. 38% of B2B companies completely integrate inbound compared to just 27% of B2C companies. Tweet This Stat12) Just 21% of enterprise companies completely assimilate inbound marketing into a larger marketing strategy. Tweet This StatThe ROI of Inbound Marketing13) 41% of marketers say inbound marketing produced measurable ROI in 2013. Tweet This Stat14) 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year. Tweet This Stat15) More than half of marketing agencies (51%) reported positive ROI for their inbound marketing efforts in 2013. Tweet This Stat16) 34% of businesses cannot or do not calculate inbound marketing ROI in 2013. Tweet This Stat17) 15% of marketers tie their inbound results directly to either company revenue or customers/wins generated. Tweet This Stat18) 1/4 of marketers report their top challenge in 2013 is proving the ROI of their inbound marketing efforts. Tweet This Stat19) 30% of marketing agencies say proving the ROI of inbound marketing is their top challenge — 15% more than the industry at large. Tweet This StatMarketing Budgets20) 48% of marketers will increase their inbound marketing budget in 2013 — the 3rd year in a row inbound budgets are increasing at or near a 50% pace. Tweet This Stat21) 53% of CEOs/CMOs increased their 2013 inbound marketing budgets. Tweet This Stat22) Enterprise companies (200+ employees) increased their marketing budgets 17% more slowly than the larger population – at a rate of 42%. Tweet This Stat23) Past success at inbound marketing was the number one reason to change a budget in 2012 — a full 150% more likely to drive budgets allocations than any other reason. Tweet This Stat24) SEO and social media accounted for a combined 23% of all inbound budget allocations in 2013. Tweet This Stat25) Just 9% of marketers reduced their inbound budgets in 2013. Tweet This Stat26) 45% of B2B companies increased marketing budgets due to past inbound success. Tweet This Stat27) Outbound budgets continue their annual decline, amounting to just 23% of all marketing spending in 2013. Tweet This Stat28) Today, marketers allocate 34% of their overall budgets to inbound tactics — 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics. Tweet This Stat29) 23% of marketers adjusted their 2013 budget because of the economy. Tweet This Stat30) 14% of all budget changes in 2013 were the result of a change in management. Tweet This Stat31) 20% of marketers report securing enough budget is their top 2013 challenge. Tweet This StatBusiness Blogging 32) 62% of marketers surveyed will blog in 2013. Tweet This Stat33) 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result. Tweet This Stat34) 79% of companies that have a blog report a positive ROI for inbound marketing this year. Tweet This Stat35) Blogs produced a new customer for 43% of marketers last year. Tweet This Stat36) Just 20% of companies without a blog reported ROI from inbound marketing in 2013. Tweet This Stat37) Blogging has enjoyed strong annual budget growth — 23% of marketers invested in blogs for 2013, a 9% increase from 2012. Tweet This Stat38) 9% of companies employ a full-time blogger. Tweet This Stat39) 43% of marketers generated a customer via their blog this year, and blogging requires roughly 9% of marketers’ total full-time staff dedications and 7% of their total budget. Tweet This Stat40) Blogs produce low-cost leads for 24% of the marketing community. Tweet This Stat41) While blogs require roughly 9% of marketers’ total full-time staff dedications, they also demand just 7% of marketers’ total budget outlay this year. Tweet This Stat42) 43% of marketers generated a customer via their blog with less than 10% of total time allocation. Tweet This StatContent Creation 43) 18% of marketers confirmed that developing quality content was their top priority in 2013. Tweet This Stat44) 11% of marketers say their top challenge in 2013 is targeting content for an international audience. Tweet This Stat45) 10% of companies have a dedicated marketer for content creation. Tweet This StatSearch Engine Optimization46) After four straight years of consistent SEO outlays, search engine allocations dropped 3% this year to 11% of marketers’ overall budgets. Tweet This Stat47) SEO delivered 14% of marketers’ total lead sources and 13% of all customers in 2013. Tweet This Stat48) SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013. Tweet This Stat49) SEO is one of the top lead generation sources, with 25% of marketers finding it produces a below average cost per lead this year. Tweet This Stat50) 15% of marketers say SEO delivers above average sales conversions. Tweet This Stat51) 9% of companies have either a full-time SEO expert or blog lead. Tweet This Stat52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% — 50% better than trade shows, the leading traditional marketing channel. Tweet This StatSocial Media Marketing53) Social media accounts for 14% of marketers’ total lead pipeline this year. Tweet This Stat54) 13% of marketers noted that social media generates above average lead conversion rates. Tweet This Stat55) 21% of marketers report that social media has become more important to their company over the past six months. Tweet This Stat56) Social media staffs more full-time employees than any other team –16% engage a full-time social media practitioner. Tweet This Stat57) Social media requires just 10% more effort, on average, than most traditional marketing roles. Tweet This Stat58) The 16% of marketers who dedicate their time to social media in 2013 will also deliver the highest proportion of leads, at 14%. Tweet This StatSocial Media Channel Conversions 59) 52% of all marketers generated a lead from Facebook in 2013. Tweet This Stat60) 74% said Facebook is important to their lead generation strategy in 2013. Tweet This Stat61) 43% of marketers generated a customer from LinkedIn in 2013. Tweet This Stat62) Company blogs produced a customer for 43% of marketers in 2013. Tweet This Stat63) 36% of markers found a new customer from Twitter this year. Tweet This Stat64) A relatively new channel, Google+ delivered customers for 15% of marketers this year. Tweet This Stat65) In 2013, 9% of marketers sourced a customer from Pinterest. Tweet This Stat66) Social media budgets grew 9% in 2013, to 23% of all marketing allocations. Tweet This Stat67) Agency firms’ social media conversions are 41% better than industry averages — 17% of agencies reported above average social conversions in 2013. Tweet This StatEmail Marketing 68) Only 27% of marketers bought an email list this year. Tweet This Stat69) Of the marketers who bought an email list in 2013, just 9% said it was very effective. Tweet This Stat70) Email marketing as a  channel was the third overall lead gen source for marketers in 2013, producing 13% of all leads. Tweet This Stat71) Email marketing produced above average lead conversions for 27% of marketers in 2013. Tweet This Stat72) 11% of companies employ a dedicated email marketer. Tweet This StatWebsite Conversion73) The average 2013 website conversion rate is10%, industry-wide. Tweet This Stat74) Inbound marketers’ average website conversion is double the rate of non-inbound marketers — 12% vs. 6%. Tweet This Stat75) The average website conversion rate for small companies is 8%. Tweet This Stat76) The average website conversion rate for medium-sized companies is13%. Tweet This Stat77) The average website conversion rate for enterprise companies (with 200+ employees) is 10%. Tweet This Stat78) The average B2B website conversion rate is 9%. Tweet This Stat79) The average B2C website conversion rate is 8%. Tweet This StatLead Generation80) 20% of marketers say increasing total lead volume is their top priority this year. Tweet This Stat81) 22% of marketers say converting leads into customers is their top marketing priority for 2013. Tweet This Stat82) 34% of the leads marketers generate in 2013 come from inbound marketing sources — vs. 22% from outbound. Tweet This Stat83) Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. Tweet This Stat84) Traditional methods to source leads and customers generate just 22% of all leads in 2013. Tweet This Stat85) Top lead generation sources include social media and SEO, each contributing 14% of marketers’ total pipeline in 2013. Tweet This Stat86) PPC accounted for just 6% of all leads for marketers in 2013. Tweet This Stat 87) Trade shows and direct mail each provide just 8% of all leads for the 2013 marketing funnel. Tweet This Stat88) Traditional marketing contributes 6% of all leads for marketers in 2013. Tweet This Stat89) 17% of marketers indicate that traditional marketing has become less important over the past six months. Tweet This StatCost per Lead90) Twice as many marketers say inbound delivers a below average cost per lead vs. outbound strategies (8% vs. 4%). Tweet This Stat91) 27% of marketers report that social media produced below average lead costs in 2013. Tweet This Stat92) 27% of marketers report that email marketing produces a below average total cost per lead. Tweet This Stat93) 25% of marketers report that SEO provides a below average cost per lead. Tweet This Stat94) 24% of marketers report that blogs deliver a below average cost per lead. Tweet This Stat95) U.S. inbound marketers spending more than $25K per year saved an average of 13% in overall cost per lead (CPL) in 2013, for an average CPL of $36 vs. $41. Tweet This Stat96) The average B2B cost per lead is $43*. Tweet This Stat97) The average B2C cost per lead is $15*. Tweet This Stat98) The average cost per lead for marketers with a formal sales agreement is $24*. Tweet This Stat99) The average cost per lead for marketers without a formal sales agreement is $49*. Tweet This Stat100) 16% of marketers cite industry conferences as producing an above average cost per lead. Tweet This Stat101) 27% of B2B marketers indicate that email also produces below average lead costs. Tweet This Stat102) 28% of tech firms report that trade shows top out lead costs. Tweet This Stat* (Note: This data includes marketers who reported $0 CPL, which may skew the data.)Cost per Customer103) U.S. inbound marketers spending more than $25K per year saved $14 dollars for every new customer acquired vs. those relying on outbound strategies — $254 vs. $268. Tweet This Stat104) The average cost per customer for enterprise companies with a formal marketing-sales agreement is $291*. Tweet This Stat105) The average B2B cost per customer is $264*. Tweet This Stat106) The average B2C cost per customer is $149*. Tweet This Stat* (Note: This data includes marketers who reported $0 cost per customer, which may skew the data.)Lead Scoring 107) 67% of marketers rate lead scoring as important to their strategic success. Tweet This Stat108) 72% of C-level marketers said lead scoring was important to achieving marketing goals. Tweet This Stat109) 75% of international marketers say lead scoring is important to their marketing strategy — and 41% find lead scoring very important. Tweet This StatMarketing Testing 110) 45% of marketers do not test their inbound marketing campaigns. Tweet This Stat111) 21% of marketers do not know if they test or not. Tweet This Stat112) Over 2/3 of all inbound strategies will not be effectively tested in 2013. Tweet This Stat113) Just 3% of inbound marketers test all the time. Tweet This Stat114) Companies that test are 75% more likely to show ROI for inbound marketing than those that ignore testing. Tweet This Stat115) 36% of testing marketers report monthly testing campaigns. Tweet This Stat116) 28% of marketers testing their campaigns do it less than monthly. Tweet This Stat117) 51% of executives test at least monthly to improve inbound results. Tweet This Stat118) 20% of marketers use A/B testing. Tweet This StatAudience Targeting/Persona Focus 119) 50% of marketers consider their companies to be primarily customer focused. Tweet This Stat120) Nearly 25% of marketers say reaching the right audience is their top priority for 2013. Tweet This Stat121) B2C companies were 20% more likely to be customer focused than their B2B counterparts (59% vs. 47%). Tweet This StatMarketing Focus and Goals 122) 15% of companies are primarily focusing on their products in 2013. Tweet This Stat123) 13% of marketers say they are primarily sales focused. Tweet This Stat124) Nearly 70% of marketing-focused companies implemented inbound marketing strategies, as opposed to 60% of customer-focused companies. Tweet This Stat125) 49% of marketing-focused companies say they achieved positive ROI from inbound marketing. Tweet This Stat126) Just 38% of sales-focused companies reported positive inbound marketing ROI for 2013. Tweet This StatWorking With Sales and Executives127) Only 17% of sales teams fully support their company’s inbound marketing efforts. Tweet This Stat128) Just 18% of CEOs report they provide significant support for inbound marketing initiatives. Tweet This Stat129) Just 9% of C-level teams at companies with 200+ employees fully support inbound campaigns. Tweet This Stat130) Just 14% of B2B sales teams support B2B inbound efforts. Tweet This Stat131) 24% of companies have a formal handoff between their marketing and sales teams. Tweet This Stat132) 73% of the companies that reported a formal marketing-sales agreement are engaged in inbound marketing in 2013, as opposed to 50% with no defined lead handoff. Tweet This Stat133) Adopting a marketing-sales agreement saves enterprise companies an average of $195.84 in total cost per customer. Tweet This Stat134) 47% of CEO/CMOs say their firms do not have a formal marketing-sales handoff. Tweet This Stat135) 37% of enterprise companies have formal agreements with their sales teams. Tweet This Stat136) 37% of enterprise marketers have yet to establish formal contracts with their sales teams. Tweet This Stat137) Technology firms — where the term service level agreement (SLA) originated — report that 40% of their teams have formalized marketing-sales agreements. Tweet This Stat138) Only 17% of sales teams and 11% of company executives lend their full support (in terms of budget, resources, or political capital) to inbound marketing efforts. Tweet This Stat139) B2B companies are 8% more likely to delineate marketing-sales obligations than B2C companies. Tweet This StatMarketing Technology 140) 46% of marketers use Google Analytics’ free reporting. Tweet This Stat141) 18% of marketers say finding tools to accurately measure ROI is a major challenge of their technology systems. Tweet This Stat142) 20% of C-suite marketers said using technology to gauge ROI is their principle technology concern. Tweet This Stat143) Despite the impending big data influx, just 15% of marketers’ say their top tech concern is managing all their data. Tweet This Stat144) 16% of marketers say that controlling technology is the most significant challenge they face in 2013. Tweet This Stat145) B2C companies spend slightly more time than average fighting with technology — 19% versus the 15% average. Tweet This Stat146) 24% of marketers say their IT teams provide the least support for inbound marketing efforts. Tweet This Stat147) 26% of B2B tech groups impede inbound efforts, vs. 20% for B2C companies. Tweet This Stat148) 31% of marketers in enterprise companies indicate a lack of support from their IT teams. Tweet This StatMarketing Hiring 149) Hiring top talent is the top challenge for 9% of marketers, while 8% say it’s training their teams. Tweet This Stat150) Most marketing teams will at least double by the end of the year. Tweet This Stat151) Inbound marketers plan to hire an average of 9.3 people this year — 125% more growth than teams not executing inbound marketing. Tweet This Stat152) On average, marketers plan to hire 4.5 team members in 2013. Tweet This Stat153) Enterprise companies expect the most personnel growth, citing plans to hire an average of 18.6 full-time marketers this year. Tweet This StatMarketing Staffing154) 81% of all marketers work in teams of fewer than 6 people. Tweet This Stat155) This small team environment is pervasive at every level — 31% of companies with 200+ employees still work in 5-person teams or fewer. Tweet This Stat156) International marketers also operate with smaller staffs — 50% work in small teams of 1-5. Tweet This Stat157) Nearly 30% of marketers don’t even have one full-time marketer dedicated to inbound. Tweet This Stat158) 6% of marketers continue to dedicate time exclusively to each trade shows, direct mail, and telemarketing. Tweet This StatWhich statistics surprised you the most? 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The Smart Marketer’s Guide to Growth Hacking [Master Class + Free Download]

first_img Topics: Don’t forget to share this post! Originally published Oct 20, 2016 6:00:00 AM, updated July 28 2017 Back when Sean Ellis first coined the term “growth hacking” in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.But what exactly is growth hacking, and how is it different from regular marketing?In short, growth hacking combines technology, creativity, analytics, and innovative marketing strategies — all with one singular goal in mind: growth. Learn what a growth marketing strategy can look like in the webinar by HubSpot Academy below, featuring two content marketing experts and a free master class on growing your business.To further help you navigate the changing word of growth hacking, HubSpot and Brandwatch teamed up to create The Smart Marketer’s Guide to Growth Hacking. This playbook for growth will help you identify what the right growth strategy is for your business, and how to execute on it.More specifically, this guide will cover:Using the PIE framework to prioritise and conduct testsFive core metrics to tangibly measure growth againstHow to build an experimental funnel to test your hypothesesTactics and tools used by GrubHub, Airbnb, HubSpot, and more to drive accelerated results in a short period of timeHacks to grow your database, boost your brand awareness, and launch new products.Access your copy of The Smart Marketer’s Guide to Growth Hacking today. Growth-Driven Designlast_img read more

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Demystifying Creative Success: How to Build a Creative Career from Scratch

first_img Career Development Originally published Mar 15, 2017 5:00:00 AM, updated July 28 2017 Topics: If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines.For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path.Achieving big league success in a creative field can seem like an elusive confluence of meeting the right people, pushing your work into the right hands, and stumbling into the right room at just the right time. It’s grueling, inexact, and more than a little dependent on luck. While there’s never going to be a simple, tried-and-true road map to creative success, there is value in speaking to people who have forged their own path in a creative industry, and learning from their experiences. To start demystifying the path to creative success, we turned to Vanessa Holden, the newly-appointed executive design director of Sub Rosa, a strategy and design practice based in Manhattan.If anyone’s “made it” in a creative field, it’s Holden. Her expansive career includes creative leadership roles at some the world’s most highly-regarded lifestyle publications and brands, including West Elm, Williams-Sonoma, Martha Stewart Living and Weddings, Vogue Living, Real Simple, and Marie Claire.In her new role at Sub Rosa, she’ll be leading the agency’s design team, guiding the direction of multi-media projects for clients like Adobe, Comedy Central, and GE. Below, Holden discusses her unique path from freelancer to agency leader, how she evaluates creative risk, and the absolute best career advice she’s ever received. Vanessa Holden Talks Creative SuccessWhat advice would you give to someone at the beginning of their creative career?Holden: I started out freelancing because I wanted to try a lot of different things. I have always throughout my career toggled between full-time and freelance or consulting roles. I think there’s no better way to start your career than to freelance and ask questions. Be a person who’s really looking to learn, and you’ll gain a lot over just a few short projects or only a handful of clients.One thing I would caution people about is that although the fluidity of freelancing is really appealing and there’s plenty of that work, committing to a full-time position and building something over a two or three-year period offers its own unique opportunities for growth.Don’t take on freelance projects passively. Do it actively. Then, when you really want to learn more about yourself, commit to something for a longer chunk of time. Because there is a big difference between designing things or producing things on a project by project basis, and building a career. Creative people build careers over decades and every project you take on should be actively shaping your career in some way.Do you still use any of the connections you built as a freelancer today?Holden: Absolutely. No question. There are people that I call on now 25 years later who I can work with as easily today as the day that we first worked together. My network at this point is truly global.Certainly the other thing about freelancing is that you get a marketing mindset, because you’re always reconfiguring your narrative. Who are you as a designer? How are you positioning yourself and your network and your contacts? There’s tremendous cumulative value to maintaining those relationships over time, not least because they’re super energizing and it’s exciting, and it’s fun being creative and working with people for 20 plus years and growing together.Wherever you end up — for me starting in Sydney and having friends now literally everywhere across the world, or even just knowing a bunch of people in agencies or different kinds of creative roles across the city — there’s nothing more valuable than building your network. I’m actually right in the thick of having these conversations with my daughter. It all happens right there in the beginning. It does.How do you decide it’s time to take on a new career challenge?Holden: I moved to America to work in publishing. I had always worked in publishing and always imagined that would be my entire career. I was a print brand girl, always multichannel, but print was really at the center of any brand I was developing or working on.In 2008, there was a radical acceleration in digital. The explosion of mobile apps created this really intense, almost immediate shift within the industry, and made me really reconsider what my skill set was and how it was applicable to things beyond print.I was at a point where I could have gone in lots of different directions. I was then at Martha Stewart Living. I had a fantastic opportunity over three years there to flex into the multichannel space as digital was evolving.By the time I started having a conversation with West Elm and thinking about what my next growth opportunity might be, I was keenly aware that publishing was just one facet of a more rounded toolkit I had. It became more about brand building — regardless of the actual output.When I started that conversation with West Elm it became a story about being a proficient visual storyteller, which is really what I had been throughout my entire career. I started out as a graphic designer and an art director. Visual storytelling had always been central to what it was that I was doing anyway, and then the question was, “Oh, but am I ready for retail?”Moving into editorializing a brand felt really like new territory. To me it was a very natural kind of extension of what I was doing in my day-to-day anyway, and for me was the best kind of risk because I had the toolkit that I needed to apply to it. I just needed to learn about a completely new context.I think it’s risky to stay still. I think it’s risky to stay with what you know — which isn’t to say you should constantly be moving. With the freelance economy right now, it is possible to move too much, where you don’t learn enough about yourself and your skills because there’s so much movement.But I do think it’s risky for anybody to say, “Oh, this is what I do, and I’m going to keep doing it for the next 10 years.” That’s just, I think, completely unrealistic.When I think about risk or stability and what that ideal balance is, I think I have a pretty fluid approach to growing a career. I’m just always looking to expand my toolkit.How do you decide which projects to pursue, and which to pass on?Holden: I think I’m actually leaning how to do that now. I think I’m a person who says yes to everything. I also have a family, and that’s definitely always been the thing that comes first for me.When I look at which ideas to scrap or which to move forward with, it’s like what’s my maximum capacity and what can I fit in there? I am learning to be more selective about my time, I guess, right now.Seeking out spare time that’s truly just down time is also really important. I like to be really busy, but you need open time. How do you not just chase the ideas, but also prioritize unstructured growth time? It’s everybody’s challenge right now. I wouldn’t say that I had that figured out. I don’t know that I’m ever going to have that figured out!What’s the best career advice you’ve ever received?Holden: My three-part thing is: Get in front of it, ask for what you need, and own it.Jim [Brett] at West Elm told me, “Imagine what it is that you want. Do a vision exercise for yourself, whether or not that’s a facet of a job or a bigger vision for where you want to be over time. What are you looking for? Get in front of it.”Ask for what you need is the second part. People don’t know how to help you until you can ask them for something, until you actually verbalize that. I think people don’t ask for help with as much frequency as they probably should. Then once you have those two things — you have your vision and you have what you need — own your responsibility in delivering on that.That to me creates extraordinarily rich creative space, because you have everything you need to execute what your vision — whether it’s for yourself or for a client on a project. 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How HubSpot Grew Online Customer Reviews By 157%

first_imgNowadays, reviews matter more than ever. In fact, over 85% of U.S. adults say they trust online reviews as much as personal recommendations.The good news is that your happy buyers want to help you. 77% of consumers shared positive experiences with their friends, or on social media/review sites in the last year.At HubSpot, we know reviews are important for driving leads to our product in the first place. But we’re starting to recognize the importance of reviews at the end of a buyer’s journey, as well.Access Now: 20 Review Response TemplatesReview websites rank super well on Google for purchase-intent software terms we care about, like “crm software”, “best crm software” and “crm systems”.People searching for terms like these are ready to buy CRM software and as a result, are highly likely to turn into customers.You can hardly blame Google for serving this content first. With over 500 providers of CRM software, it’s tough for customers to hop from vendor to vendor to choose the right CRM. They need a single resource that lists top CRM software. A number of sites have capitalized on this opportunity.With these review sites dominating search for almost every CRM keyword with commercial intent, we needed to improve our presence on these websites and grow our customer reviews.Here, we’ll walk you through our experience choosing the best channels to collect reviews, designing review request emails for optimal growth, and developing a strong review acquisition strategy that elevated our company to the top three on CRM software review sites.The Best Channels for Review CollectionWe tested out a number of different channels for collecting reviews. Ultimately, email, events, and triggering reviews based on product usage proved most effective.1. EmailEmail is a staple at HubSpot, and we often communicate with our customers via email. This seemed like the obvious channel for us to ask for customer reviews.We were able to identify core groups of users who would be a great fit to ask for reviews.The first group we emailed for reviews were our NPS promoters — a group of people who rate us highly when asked how likely they are to recommend us to a friend.The second group we emailed for reviews were people who had recently experienced delight from using our product. For example, when someone closed a deal in our CRM (ding), that was a good time to ask them to write a review about us.These two groups of people, and the channel of email, were critical to successfully collect reviews on an ongoing basis, since those people were deriving value from our products.2. In AppUsing your software to ask users to review your product in-app is another great way to gather reviews. You can test out asking people to review your product at different times based on their actions. At HubSpot, we asked people to review us on occasion after they closed a deal in HubSpot CRM. Instagram also does this occasionally after someone has posted a photo to boost reviews in places like the App Store.3. EventsEvents were another core channel we used to grow our reviews. Each year thousands of HubSpot customers attend our INBOUND event in Boston. We suspected this would be another great place for us to collect reviews, as there was a high amount of foot traffic from HubSpot customers.125 Positive Reviews in Three DaysLeveraging our INBOUND event, where we have a ton of happy customers and partners, turned out to be a successful avenue for collecting reviews. We knew getting a lot of reviews in a couple of days would could close the gap between us and those we compete with within the CRM space.During the course of three days, we collected customer reviews on Capterra and G2Crowd using iPads in an area of the event where HubSpot customers congregate.As a result, we collected 125 reviews for HubSpot products. This enabled us to surpass Zoho and Nimble’s review numbers on Capterra.We became the third most-reviewed CRM on Capterra, despite being much later to the CRM space than many of our competitors.Three Things We Learned About Asking for ReviewsWhen asking for reviews, we didn’t just vary the channels we used to reach customers — we also varied the design and copy of our requests.There are three critical lessons we learned from extensive A/B testing. As a result of our efforts, we saw an exceptional increase in the amount of people willing to write a review.If you want to ask your customers for a review, you’ll want to take note of the following three lessons.1. Rewarding people for leaving a review works wondersWe ran an A/B test via email to find out if rewards would make customers more likely to review us. For the enabled group, we offered a $10 Amazon gift voucher to the first ten people who reviewed us. For the control group, we used the same design and almost identical copy, but removed mentions of the reward.The chance of a small reward boosted our review numbers by a staggering +733%. Despite the huge increase in the quantity of reviews being left, the high quality of reviews being left did not change.Normally, our conversation rate for review email sends stands at 3%, but when a reward was offered, it jumped to 25%. Mentioning the reward in the subject line did not peak people’s curiosity (open rates were the same).Some rewards might resonate more with your customers than others and improve your results. We recommend testing out different rewards to see which ones gain the best results. Potential rewards include Amazon, iTunes, Panera, Target, or a Virtual Visa international gift card. Rybbon integrates with HubSpot to make this process seamless.One thing to note is that many review sites don’t allow you to reward customers for providing a review. This is a controversial issue in the review space. Before offering customers a reward in exchange for reviewing your company, it’s best to check out the review guidelines provided by that particular review website.2. The format of the ask mattersWe wanted to find out what type of emails work best when asking customers to review us. To do this, we pitted multiple emails with fancy design and copy against each other. Don’t forget to share this post! Despite our best efforts at copywriting and design, nothing worked as well as a plain and simple email without cheesy copy or attractive design. It was the plain text email (left) without design or extravagant copy that won the hearts of our customers.3. You have to make it easy for people to review youBringing customers through the right flow for review collection is critical for a high conversion rate. Through A/B testing, we evaluated whether sending people to a profile page or review collection page would influence their likelihood to leave a review.We brought one group of customers to our profile page on a review site (Flow A, below). Here, they had to click a call-to-action before being asked for their review of our software. We sent another group of customers right into the review collection process (Flow B, below). Once people clicked through from the email, they were able to leave their review right away.We found having the least possible steps was most effective for review collection. The extra step in flow A lead to a drop-off rate in the region of 90%. It’s super important to make it easy for people to leave a review, otherwise they won’t do it.We learned a lot about how we should collect customer reviews from running these experiments. The rewards one alone boosted our conversion rate from 3% to 25%. But, even with everything we learned from our experiments, we realized using email for growth wasn’t enough.Having a freemium product worked to our advantage. We acquire a lot more users than many of our competitors because our CRM is a free product. This is very useful when it comes to collecting reviews, as you have a much bigger pool of users to ask.Asking our customers to review us didn’t just contribute to customer acquisition, it also helped our sales team close more deals and grew our website traffic.We ran an SEO experiment where we added review schema markup to our product pages, and this increased clicks to those pages by 10%.Having a review acquisition strategy was hugely beneficial for us at HubSpot. Hopefully, you can use some of our learnings to boost your own customer reviews. center_img Originally published May 16, 2018 6:00:00 AM, updated October 04 2019last_img read more

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The Ultimate Guide to the Best Productivity Apps

first_img Time Management Apps Workplace Apps Meeting & Scheduling Apps Don’t forget to share this post! Productivity Apps Originally published Jun 25, 2018 7:30:00 AM, updated July 12 2019 Personal Appscenter_img Writing & Note-Taking Apps Voice-to-Text Apps To say that I’m a planner is an understatement. I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated.The problem was that all this planning and list making and calendar organization — well it wasn’t actually very organized. I’d have a few different notebooks and sticky notes scattered throughout my apartment, car, and various bags for work. My calendar was stuffed with random papers and often got left at home or work — never where I was when I needed it most.Download our complete workplace productivity guide here.So you can imagine that it was actually “life changing” when I discovered a few key productivity apps for my phone. Now, I had my to-do lists with me at all times. (Let’s face it: Are we ever more than a few feet away from our phones?) I could sync my calendars and share them with friends and family to keep us all on track. I could get push notifications to remind me to make that doctor’s appointment 6 months from now and send a friend a birthday message.It’s no surprise that productivity apps have become so popular. Most of us have too many priorities, commitments, work, and other things — and not enough time. But luckily, there are apps — most of them free — you can download to make your life easier, more balanced, more productive, and most importantly, more in control of your time.Check out this list of some of the year’s most popular apps, organized by category. And download a few to become the most efficient version of yourself. Time Management & Scheduling AppsIf you’re someone who admittedly needs a little help in the organization department, or if you’re a “Type A” personality who loves planning, then time management and scheduling apps could be a great option for you. These apps help with short- and long-term planning, as well as efficiency, so you can enjoy as much free time as possible.BlinkYou want to plan out your days and create to-do lists, but you’re also a minimalist. Blink is the app for you.For just $0.99, you can create quick memos and reminders in a non-list format. The horizontal layout of information is beneficial to someone who prefers a unique way to list tasks and create reminders or repeating notifications.ThingsIf you’re somebody who loves to organize your tasks by the time of the day, Things may be of interest to you. The app, which costs $9.99, has a feature that helps you manage your time by separating your daily tasks into three sections: Today, This Evening, and Tomorrow.Things also links your to-do lists with your other devices, like your laptop, iPad, etc. In addition to tracking tasks, you can set both short- and long-term goals, and check off the steps that you complete along the way.TaskfulTaskful’s progress bar takes completing your to-do list to a new level. The bar moves forward as you continue to check off your tasks throughout the day, giving you a sense of accomplishment. The app even tracks your steps so you can stay in line with both your work and health goals.Users can create an inbox in Taskful that syncs with other devices and sends email reminders. The app even pushes encouraging messages throughout the day to your device to keep users motivated. If you’re a fan of bright colors, you’ll enjoy the app’s aesthetic as well. Added bonus: Taskful is free. Google CalendarIf you have a Gmail account, chances are you’ve heard about Google Calendar. The app gives users smart suggestions to help them be more productive during the day. These suggestions include ways to easily find times for meetings as well as how to quickly book meeting rooms and locations.You can invite people to join events on your calendar and create repeating notifications for personal (and group) events or reminders. If you create tasks from your email and want everything to seamlessly integrate, Google Calendar may be the best fit for you.TodoistWith Todoist, a user can remind themselves of tasks they need to complete by quickly jotting them down in the app in the same way that you might text a friend. The app will interpret your message and set a task for you based off of the language you used. You can even use a hashtag to categorize the reminder.For example, if you write, “Send in final draft of paper tomorrow by 4 p.m. #journalism,” the app will then set a reminder for you at 4 p.m. tomorrow in your “Journalism” project. Todoist, which is free, also allows you to effectively manage group work by assigning tasks to different people.Additionally, you can integrate Todoist with over 60 other apps, including Amazon, Alexa, Dropbox, and Slack, making this a great option for someone who wants to connect their personal to-do list with their workplace to-do list.Focus AppsDo you ever find yourself aimlessly browsing the internet? Scrolling through your Instagram feed even though you know there is significantly more important work to be done? Staying focused is hard these days — distractions are everywhere. Focus apps will help you stay in control of your tasks and manage your time more effectively.FocusAre you someone who likes to work in short bursts? Then maybe take a walk, listen to some music, check your emails, or send a text? Focus might be a great addition to your routine.This free app uses the Pomodoro Technique and places individuals in “Focus Sessions” for 25 minutes at a time. During that 25-minute period, users focus on a task and try to get as much done as possible. After the session ends, they can take a short break. Once the individual completes four 25-minute sessions, they get a 15-20-minute break to do whatever they want.This task manager also allows you to keep track of the work you have completed throughout the day, so you know what still needs to get done. This is a great option for someone seeking structure and motivation.ForestForest is a pretty unique productivity app that works on any iOS device. If you consider yourself an environmentalist, you’re going to love this. When you want to focus, you open the app and virtual trees begin to grow. If you close the app while a tree is growing, you’ll watch it deteriorate.The app works well for group projects too. It has a feature where the trees can only grow if everyone in the group is on task. As you continue to use Forest, you collect virtual gold coins. When you decide to spend a gold coin, Forest will work with its partner organization, Trees for the Future, to plant a real tree.Over 273,000 trees have been planted thanks to Forest users. This app is great for people who need a little bit of visual stimulation and motivation, and it only costs $1.99.FreedomFreedom is a good option for people you who find a way around other focus apps and seriously struggle with distractions.Freedom allows you to block specific sites during the time you want to focus and get work done. There is a pre-generated list of sites you can choose to be blocked from. You can also add to that list if your time-wasting sites aren’t there. You can schedule these focus sessions in advance and even make recurring sessions.“Lockdown Mode” ensures even the sneakiest of users won’t be able to work around the system and become distracted. Freedom offers users seven free blocking sessions before requiring a subscription fee.Stay FocusdStay Focusd is a Google Chrome extension that promotes productivity through focus and discipline. The app restricts how long users can stay on the sites that they waste time on.Once the allotted amount of time on a specific site is up, the user cannot go to that site for the rest of the day. The app blocks all types of sites, subdomains, specific pages, as well as in-page content (videos, games, etc.).Stay Focusd is a good option for those of you who like to keep a bunch of tabs open while working to occasionally scroll through a social media newsfeed or watch a video on YouTube.The app forces you to practice good focus habits. And if you don’t feel like working on those habits, don’t worry — the app will block you from all of your time-wasting sites anyway!Personal AppsPersonal productivity apps help you organize your life when things get messy or stressful. They remind individuals of which groceries they need to pick up, what errands they have to run, or who they need to call to say happy birthday.They tell users how many more steps they need to take to reach that arbitrary, daily goal of 10,000 that we all supposedly need to hit. There are even personal productivity apps that help us meditate and stay in control of our stress levels.MindfulnessAre you feeling a little high strung? Anxious? Someone who needs a reminder to breathe and relax every now and then?Mindfulness can help you do just that. Individuals use the app to meditate, relax, and be more present in their daily lives. There are over 200 timed and guided meditation sessions with statistics that help you keep track of your journey.Mindfulness also has an integration with Apple’s Health App, so you can continue to keep track of all of your personal health goals in one place. The app is free, and the guided meditations range in time from 3-30 minutes. That’s right – 3 minutes. Now you have every excuse to start meditating.StridesDo you have a bad habit you’re hoping to get rid of completely? Or a good habit you want to retain? Strides combines all of your good habits, the routines you want to continue, and your personal goals into one app.It has a SMART tracker, meaning the app holds you accountable with reminders and charts to keep you motivated and focused on achieving your goal. The app works well for people who are more visual. Green and red pace line systems track your progress. Strides is a good (and free) option for those of you who want detailed reminders for your daily routines.Google KeepGoogle Keep works a bit like a virtual Post-It Note. Individuals can use this free app on any iOS device. You can write quick lists, create reminders, record a voice memo, and organize all of your notes by color, category, and label.This app is great for those who need to quickly jot down something while on the move. You can also set reminders for specific notes. Google Keep is a simple way to stay organized and remember tasks that need to be completed.KiwakeWe are all guilty of oversleeping now and then. Some of us simply aren’t morning people, hitting snooze over and over again and ending up being late for work or other important events. That’s where Kiwake comes into play.This inexpensive app ($2.99) gets you out of bed with a complete wake-up process that has three main categories: body, brain, and motivation. The app has you take a picture of an object far away from bed prior to going to sleep so you can prove that you got out of bed in the morning.You can also play a mini-game to wake up your brain while laying in bed. And lastly, you can review your tasks for the day to get motivated and up to speed on what needs to be accomplished. Kiwake does not have a snooze button, so there’s no way around getting up for the day.It’s safe to say you’ll have time to make breakfast every morning after downloading this app. Extra points for your personal health goals!Workplace AppsOne of the most notorious places where people get distracted and fall behind on their work is while they are actually at work. Anyone who sits at a desk behind a computer for an entire week has plenty of opportunities to be inefficient and lose focus.Workplace productivity apps not only keep you on track with work tasks, but also assist you with managing teams of people, communicating with colleagues, organizing important documents and files, working with PDFs, and more.QuipQuip is a free app that works well for teams of all sizes that are looking to collaborate easily and share thoughts. Users can edit documents, create spreadsheets, revise task lists, take notes, and message other team members in real time.You can gain access to all that Quip has to offer on any device, at any time. Quip has integrations with numerous other apps, such as Dropbox and Slack, to make your team’s experience even more streamlined. This is a really simple option for anyone looking to improve organization and communication among team members at work.PDF ExpertIf you have ever tried working with a PDF document, you know how finicky they can be.The PDF Editor is $9.99 and allows you to do all of that. For starters, you’ll be able to change text and images on any PDF that comes your way. Users can even sign, send, and export documents straight from the app.PDF Expert allows you to write notes and set reminders about different sections of the PDF as you work through the file. This app is great for anyone who needs to give feedback, annotate, or mark up a PDF.TrelloTrello is a free app made for solo or group work. Whether it’s making a to-do list for a quick-turnaround project, managing an editorial calendar, or tracking a 6-month redesign, the app has a layout that works.Users can list multiple projects at once and make them visible to their whole team on the app’s dashboard. There are project boards with deadlines to clearly lay out the steps necessary to achieve success at the end of the project.The boards and steps within them can be assigned to a group or one person. Trello has features that give users the ability to attach documents, videos, and pictures. If you’re on a team where people are all working on different pieces of the puzzle at once, Trello is a great way to ensure everyone is on the same page and aware of overall progress.Documents 6Do you use cloud-based file storage? Dropbox? iCloud? Google Drive? If you need to share text files, music, videos, or photos frequently, this app can help.Documents 6 lets you sync the files and folders you save to the cloud. The app also has a web browser for file downloads and a feature to read, annotate, and edit files.This file manager is free and a great addition to your toolbox if you’re frequently using cloud-based storage.LastPassWhether it’s your email, your workspace, or one of the numerous other accounts you have to sign into every day, it’s safe to say there are a few of us with lists of our usernames and passwords hidden somewhere “safe.” (Yes, I’m guilty too. No, I’m not telling you where my password list is.)The app is free and securely stores all of your usernames and passwords in the “Vault.” It helps you generate strong passwords and creates online shopping profiles for the sites you frequent most. LastPass automatically enters your login information for you when you visit a site, so there’s no scrambling to find that hidden password list you created.For those of you who are slightly skeptical about security, LastPass lists their advanced protection system features online, which includes an AES-256 bit encryption (you’re the only one with the password to your encryption key) and the option for additional security, like an optional pin, multi-factor authentication, TouchID, and offline options. With LastPass, you only need to remember one password (your encryption key) to get into all of your online profiles.SlackSlack is the ultimate team communication app. Whether you have a team of three or 3,000, you can all easily communicate and connect on Slack.You can communicate in groups of users or channels, which you can name by team or topic. The channels can be company-wide or include just a select group of people. You can also send a direct message to one other person, cutting down on email and speeding up the communication process.Not only is the chat function easy to use, but you can also share documents, photos, videos, and more. Personally, I’m a fan of the feature that allows you to send GIFs to your co-workers.There is also app integration with numerous other resources you may be using at the office, such as Dropbox, Google Drive, and Twitter. Slack is ideal for those looking to easily communicate and collaborate with a team of any size.Email AppsBetween work-related emails, personal emails, special offers, and spam, most people have at least one new message every time they open their inbox. There are several productivity apps that help you spend as little time as possible organizing and reading those emails so you can get back to your life and complete your most important tasks.TroveFor those of you who feel bombarded by emails throughout the day, fear not! Trove was created to relieve that stress and help you flag the most important emails you need to read and respond to immediately — or later on.The app provides insights on the mail you are receiving and sending. You can flag an email as Radar, Nudge, or Connect. You can use these flags to remind yourself about which messages you need to respond to and which people you need to follow up with for a response.If you’re someone who not only receives a lot of emails but also needs to respond to them quickly, then Trove is a great (and free) opportunity to keep your connections and thoughts organized.AstroAstro assists with both your email and calendar productivity. The app provides users with an assistant – virtual, of course – that helps you organize your emails by importance. The assistant works with you to create follow-up reminders and adds them to your in-app calendar.Astro efficiently manages your email and calendar so you know exactly what needs to get done first. Any email that needs immediate attention is highlighted. You can unsubscribe from emails while in the app, as well as move your most important messages into a “Focus Inbox.” Astro is free and has a Slack integration.NewtonNewton is another popular email productivity app that has several more features than the other two options mentioned above. It’ll cost you a monthly subscription fee, but it may be worth it.Newton has read receipts, sender profiles, instant push notifications, undo send, snooze (so your emails come back to you at a more convenient time), and a “Tidy Inbox,” which separates important emails from junk mail and spam.Users can access Newton through all devices, and it works with other email platforms, such as Gmail, Outlook, iCloud, Google Apps, and more. Newton is a much more in-depth email productivity app for those who find themselves overwhelmed by a constant flow of incoming messages.Writing Apps & Note-Taking AppsAre you someone who’s constantly jotting down notes, thoughts, and to-do lists, and then forgetting where those lists are? Sometimes you need to quickly record information, and other times you need extensive notes on a specific topic. Writing and note-taking productivity apps have functions that help users record information in an efficient manner, with plenty of editing, sharing, annotating, organizing, and exporting options.BearBear is a free app that works well for anyone looking to type out a quick list of things to remember or even those who need to write a long essay. Users can link their notes together, organize their thoughts in a way that makes sense to them, and write in plain text so exporting and converting notes to a PDF or uploading to a CMS is simple.Bear has a clean, minimalist aesthetic for those who prefer a minimalist look. The app organizes your notes through hashtags, so you always know in which section your work is located.NotabilityProfessionals, teachers, and students can all benefit from this writing app. The app, which costs $9.99, is a simple tool used for paperless note-taking, PDF annotating, free handwriting, and sketching (if you aren’t a fan of typing). Users can complete and sign all types of documents with Notability, and send them straight from the app.If you’re someone who enjoys both writing and typing notes, then Notability could be a great option for you. The app has a feature that turns written notes into typed notes, so you can keep all of your information in one place. Additionally, if you’re in an important meeting or class and want to ensure you don’t miss a beat, you can record audio as well.The app even has a function to build checklists and detailed outlines if you want to write in-depth pieces while in class or at work. And don’t worry about saving all of your information to Notability and losing it. All of your work is backed up to the cloud, making it easy to access it from anywhere.This app is the modern way to take notes and has useful features for personal, educational, and professional use.EvernoteEvernote is more of a notepad-planner hybrid. If you find yourself writing shorter notes or wanting a place to jot down a to-do list, Evernote might be more tailored to your needs than Notability (though they do share many of the same features).The app allows users to write or dictate notes, sketch, and share documents with other devices. You can also make an agenda and create a checklist. If you like having your notes and to-do lists in the same place, then Evernote works well.Evernote is free, but you can always upgrade for a monthly fee to get access to premium features.Hemingway EditorThe Hemingway Editor app is exceptionally useful to anyone who writes often. The app makes your writing as clear and concise as possible by bringing wordy prose to your attention. It’s kind of like having your own virtual editor.Additionally, the app highlights adverbs, passive voice, and complicated statements to help you become a more impactful writer. The Hemingway Editor also allows you to publish directly to Medium and WordPress. All of these features make the $19.99 price tag worth it.And don’t worry if you’re thinking, “Sounds great, but I like to write from the beach or the mountains.” The app works offline, so you can continue writing from your favorite internet-free, inspirational locations.Voice-to-Text AppsAre you someone who finds handwriting notes inefficient? Maybe you’re a fast typer but you still find yourself in situations where you can’t keep up with a speaker or lecturer? Voice-to-text productivity apps are a great solution to these problems. Just hit record, and the app will transcribe the audio, so you can go back and listen later.OtterOtter is a note-taking app that combines audio, speaker identification, and transcription. The app is a useful tool for journalists and students alike. If you ever need a “chill” day where you can sit back and listen rather than furiously take notes, you should try this app.The app is designed to transcribe long-form conversation, so don’t worry if you find yourself in a long lecture. Otter will identify each of the people based on their voices if you’re listening to multiple speakers or are interviewing multiple people. If you’re a visual person, then the app will also work well for you — it highlights the words it transcribes in real time.And if 600 free minutes of transcription isn’t enough for your lectures, classes, and interviews, you can upgrade your account to premium and get 6,000 minutes of recording time.DescriptDescript is another transcribing app with audio word processing and web publishing functions. It’s a useful tool for those who conduct regular interviews, want accurate quotes from their subjects, and hope to share their audio with listeners online. This is a great option for those times that require you to take in a lot of information both efficiently and accurately.Descript is exceptionally helpful in interview scenarios. Once the app transcribes your audio, you can edit, cut, and remix the recording. The editing “Wordbar” is a feature that sets this app apart from competitors. The horizontal bar allows you to easily drag words closer together to get rid of unnatural pauses or separate them to give the listener a moment to breathe and understand what they just heard.With Descript, you can also publish your audio and collect comments from listeners on the web. You can also export your audio from Descript to multiple other platforms, including Avid Pro Tools and Apple Logic Pro X.The app costs $0.07 per minute (after you use your first free 30 minutes of transcription).Meeting & Scheduling AppsThe last type of productivity app I’ll mention is helpful for those of you who need scheduling support. This includes social media planning, scheduling in-person workplace meetings, and event planning.These apps will make it easy to stay on top of your editorial calendar and reduce the frustrating back and forth that happens when trying to schedule meetings.CrowdfireDo you run multiple social media accounts? Post to one or more platform multiple times per day? Search the web for images and fun articles to inspire your work and engage your followers? Crowdfire can help you with all of these tasks.The app, which is free, is a way for users to schedule their social media posts — which may include multiple pictures and videos — in advance. Crowdfire then gives users the analytics behind their posts so they are able to track engagement and see what’s working and what needs to be modified.Crowdfire is a simple app with features that go a long way since successful social media planning takes time and effort. With a planning app like Crowdfire, you can sit down and work on your company’s social media accounts for a specific amount of time, then have your work automatically post whenever you choose. No more headaches when it comes to social!DoodleWhen you’re trying to book a meeting, get together with friends, schedule a book club, or plan any other event that includes multiple people, it can be hard to find a day and time that works for everyone. Sending texts and emails back and forth to find a date that works is inefficient and time-consuming. That’s where Doodle comes in.This free app allows users to find the best date and time for any event by suggesting a number of options for invitees to select their preferences. Doodle is so user-friendly that your invitees don’t even need the app to choose their preferences. It works via iMessage, Facebook, WhatsApp email, and more. There is even a calendar integration to avoid any confusion between you and your invitees. Doodle is the ultimate way to get as many people as possible to attend your important meeting, party, or event.ConclusionDistractions, mismanaged time, and procrastination are all cutting into our ability to be productive. No matter your personality or work ethic, there is a productivity app that can help you. Think of them as friendly bits of technology that can measurably improve your ability to work efficiently.Productivity apps are tools that not only impact the quality of your work but the time you spend away from work. Who doesn’t want to spend less time worrying about being productive and more time actually getting things done? Topics:last_img read more

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Instagram’s New TV Feature: A Good Idea for Brands?

first_imgInstagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. The Facebook-owned company is looking for a way to expand its offerings, reach new customers, and increase usage on their app — even if it means borrowing from another platform’s users.IGTV is still relatively new, and brands are looking for ways to leverage the feature to their advantage.Click here to access a month’s worth of Instagram tips & free templates.However, there’s definitely some confusion surrounding the feature and whether or not brands should use itWhat is IGTV?IGTV is Instagram’s newest platform for long-form video. It accommodates videos that are up to an hour, and allows creators, Instagram’s most affluent users, and brands to post. The founders of Instagram hope that this will create more of a “surfing” environment on the app, and encourage users to spend more time on Instagram.IGTV is different from Instagram stories because creators have a separate channel solely for IGTV, where their footage can be stored within their account. There is also a separate IGTV app that Instagram is asking people to download. The platform focuses on the use of vertical video, which, while commonly used, is not as widely suggested as horizontal videos on other channels like YouTube or Facebook.Why are brands paying attention?IGTV is yet another feature on a rapidly-growing platform that brands can use to connect with consumers. As with all its features, Instagram is pushing the use of IGTV by adding notifications for new videos and giving it priority within the app.No matter where your posts may fall on a user’s feed, your IGTV post will be at the top with a visible notification, which is great for brand awareness.What is holding some brands back?The release of IGTV doesn’t mean you should repurpose old horizontal content. Instead, it’s time to start anew and embrace vertical video. Therefore, brands need time to adjust and create content to fit this new format.As of now, IGTV only provides very basic insights, and you can’t pay to boost a video, which makes it difficult for brands to prove ROI. 15 days after the feature came out, there was already a major drop in usage. Some brands are still waiting to see if it sticks before diving in.IGTV is a brand-new feature on Instagram and could be a great tool for marketers to use to make their brand stand out. If you can get ahead of the trend and roll with the punches, you could potentially win big. Even if this new feature doesn’t rise to expectations, you’ll learn something by jumping on the bandwagon.Four Examples of Brands Who Are Killing the IGTV Game1. SpotifySpotify is using the new feature to share stories behind the artists available on the music-streaming app. The brand is also adhering to the trend of vertical formatting to ensure the stories feel more personal, less produced, and more in touch with their audiences.2. VistaprintVistaprint is using the platform to share stories that resonate with their consumers. They are capitalizing on the longer opportunity, while also keeping with the vertical format. By sharing stories about small businesses that are uplifting, they are able to increase reach on the platform and elevate the meaning of their brand.3. AirbnbAirbnb started using IGTV soon after it came out — a great example of a brand that experiments with new opportunities. Airbnb promotes the locations they have available on their site through longer educational videos about each location.4. Vox MediaVox is using IGTV to share its latest news stories via video. Vox is a great example of the shift towards video in news and media. The brand is riding the wave and entering a realm that is relatively untapped within Instagram.So why should your brand consider IGTV? You might want to be the first users to shift to vertical video on an app that has hundreds of millions of users a day. Sharing long-form content allows you to tell deeper stories and get closer to your audience by showcasing different dimensions of your business. While IGTV may not take off, the social platform is doing everything it can to promote the new feature, which gives you a chance to leverage that promotion for your content. Instagram Marketing Originally published Aug 17, 2018 7:00:00 AM, updated September 05 2019 Topics: Don’t forget to share this post!last_img read more

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How to Make a Video: a Step-by-Step Guide

first_img Topics: 5 Quick Tips for Producing Video1. Define your audience. Before you start to script or shoot anything, establish who you want to reach. Are you trying to attract certain buyer personas? New visitors or returning leads? Or are you trying to engage your evangelists, who may never buy your products at all? Knowing who you create videos for is crucial to your success down the road.2. Define your goal — and limit yourself to one! Decide whether you’re trying to bring the audience you defined in Step 1 into the top of your funnel, engage with them in the middle of your funnel, or close them at the bottom of your funnel — and then create your videos to help accomplish that goal.3. Pick a topic that’s done well in a different content format. Then turn it into a video. Repurpose content that you’ve already created, like a blog post or presentation, and turn the main ideas into a one- or two-page script.;Practice reading it out loud. As you read, look for places that don’t sound right coming out of your mouth and edit them to sound more conversational. Share the script with others and peer edit.4. Record yourself reading your script.Use a webcam, iPhone, or whatever tools you already have — most people will forgive production quality if you have great content.5. Display the video on your blog, website, and/or social networks. Use your analytics and get feedback from your target audience to find out what people liked and what they found confusing. Then, you can use your metrics and feedback to make your next video even better.Realistically, you could achieve these five wins in a ;few days. Just get your first video out into the wild — then iterate your process in future videos. You’ll be a video pro in no time. To learn more about Wistia and how to use it, check out this blog post. Don’t forget to share this post! In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy.Despite its success, creating a video may seem daunting if your company has never done it before.Access videos, templates, and tips, to help you launch an effective video marketing strategy. Why are we so afraid of doing video? Most of us get ;paralyzed by the “no time, too hard” fallacy. We convince ourselves that we need fancy camera equipment and editing software to make video work — and that there’s no way that’s happening with our current budget. We’re also trying to juggle many other marketing activities. Video just seems like a luxury we can’t afford. But creating a video doesn’t have to be hard or time consuming. If done right, videos can be made quickly and easily — all while supercharging your engagement and click-through rates.Videos are easy to digest. They let you inject personality into your message. When it’s genuine, a video can make people smile and laugh. This makes them more likely to share your message with their friends.To help explain why video is so crucial to your ;strategy and give you tips for getting started today, Wistia has teamed up with our friends at HubSpot to film the video below;Ready to dive into your first video? There are five quick action items that will help you get your very first video out the door. This time next week, you could have your very first video up! So let’s dive right in.center_img Originally published Oct 7, 2019 3:00:00 PM, updated October 08 2019 Video Marketinglast_img read more

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5 Marketers Reveal How They Understand & Influence Consumer Behavior

first_img Originally published Oct 13, 2019 7:28:00 PM, updated October 14 2019 Don’t forget to share this post! Topics: Conducting Marketing Research As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.”If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience.Click here to get started with our free market research kit.According to Salesforce, 76% of consumers expect companies to understand their needs and expectations. In other words, customers want companies to understand their behavior. That’s why understanding and influencing consumer behavior is essential for a marketer.Below, let’s discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers.The Theory of Consumer BehaviorConsumer behavior is the study of how people spend their money. This is typically studied by economists so we can better understand how personal taste and income shape the economy. However, marketers also use this information to market their products.To study consumer behavior and learn more about your buyer persona, consider the answers to these questions:How do your customers feel about certain brands or products?Why do they select one product over another?What’s their research process like?Do they prefer to shop online?How important are reviews to their purchasing decisions?Ultimately, the goal is to understand why consumers make the decisions they do so you can better market to them.To fully understand consumer behavior, consider these factors that go into making a purchase:PsychologicalWhen people buy something, their mental headspace and mindset play a large factor. Ultimately, their perception, attitude, and background influence their final purchase.PersonalPersonal identification factors like age, financial background, culture, interests, and hobbies also play a role in a purchasing decision.SocialCustomers consider other people’s thoughts and opinions before buying a product. They think, “What do my family and friends think of this product?” and, “How are the reviews?” Sometimes, they’ll consider these elements without even thinking about it.Consumer behavior as a marketing method emerged in the 1940s and 50s when marketing shifted away from relying on economics and instead focused on other disciplines like psychology and sociology. This lead to the development of an array of theories that analyze consumer behavior.Consumer Behavior TheoriesThere are five main schools of thought regarding consumer behavior:1. Psychoanalytic TheoryThis theory states that consumers make purchasing decisions based on their feelings, hopes, aspirations, and fears. For example, if someone aspires to be a singer they’re likely to purchase voice lessons or music recording software.2. Veblenian Social-Psychological TheoryThis model asserts that humans are social creatures and make purchases based on societal and cultural norms. For example, as gluten-free, vegetarian, and vegan options are becoming more prevalent in society, consumers are becoming more likely to purchase those options from restaurants.3. Reasoned Action TheoryThis is the theory that consumers make purchases when they expect a specific result. That’s why marketers need to associate a positive result with purchasing their product. For example, marketers for a personal trainer associate overall health and weight loss with their workout program.4. Maslow’s Motivation-Need TheoryMaslow, a psychologist in the 1950s, created a needs-based hierarchy that explains why people make purchases. The hierarchy asserts that people buy things to fulfill needs: psychological (survival), safety, love, esteem, and self-actualization. For example, people buy alarm systems for their homes because they value and need safety.5. Hawkins Stern Impulse Buying TheoryAlthough there are many reasons people buy things, sometimes very little thought goes into it. Impulse purchases occur when people buy products based on external stimuli. For example, if people see a candy bar in the checkout line, they might purchase it just because it’s there.For all these theories, creating a buyer persona will help you better understand your customer’s motivations.So, how can you influence consumer behavior in your marketing campaigns? Let’s consult the experts.Marketing Experts Reveal Consumer Behavior StrategiesIn this section, we’ve gathered some consumer behavior strategies from expert marketers across various industries. Take a look at their tips to improve the impact of your next marketing campaign.1. Dave Cherry – Cherry AdvisoryMarketing Strategy: Predicting consumer behaviorAn executive strategy advisor at Cherry Advisory, Cherry speaks about predicting consumer behavior.He says, “The insights gained by knowing what a customer is going to do with accuracy is exponentially more valuable than knowing what they previously did (transactional data) or their demographic profiles.”With this in mind, if marketers can accurately predict consumer behavior, they’ll see great success in their marketing campaigns.For retailers, predicting consumer behavior can be as easy as understanding how the holidays impact purchasing decisions. Cherry says, “Using data from Prosper Insights, NRF frequently publishes their outlook on total spend, (e.g. Mother’s Day spending is expected to increase by x% this year) as well as category spend, (e.g. flowers are predicted to be up y% and candy down z%). Many retailers can predict category/department, and sometimes choice level sales across their chain accurately.”While not all industries can use holidays as a predictor, especially B2B companies, seasonality can impact most industries. Think about when companies spend the most money. Is it the first quarter or the fourth quarter? When do people invest? These questions can help predict consumer behavior for B2B companies that can’t necessarily rely on the same predictors for B2C companies.Predicting consumer behavior essentially means to have the right product at the right price at the right time. Cherry says, “The right time not only refers to having inventory but also establishing that connection with customers within the right context. That’s a challenge that many are still working to resolve.”2. Alex Birkett – HubSpotMarketing Strategy: Collecting consumer behaviorAs a senior marketing manager at HubSpot, Birkett is focused on achieving growth.He says, “the best way to understand consumer behavior is to define your analytics strategy, map out critical behavioral events on the customer journey, define your business-critical goals and metrics, and find a way to instrument tracking for all of these. Through experimentation, segmentation, and cohort analysis, you can begin to learn more about what factors actually influence consumer behavior and what the impact of an experience is.” On the other hand, “the worst way to predict consumer behavior is by asking consumers directly what they’re going to do or what they think; revealed preferences are generally different than stated preferences, and consumers are normally quite bad at articulating what they actually want and will do. Qualitative data can be great for experimentation ideation and discovering pain points, but it’s very bad for diagnosis, causality, or telling you how to fix that pain point.”With this in mind, the best way to learn what factors influence consumer behavior is by running trustworthy controlled experiments.3. Dayne Topkin – HubSpotMarketing Strategy: Understanding consumer behaviorAs a marketing manager at HubSpot, Topkin focuses on user experience (UX) and understanding user behavior.He says, “There are several ways you could go about capturing your customers’ motivation for interacting with your brand, and a lot of it will depend on how you have things structured and where your audience is engaging with the brand/company.”You could consider surveys, social media, or customer interviews. Engaging with your customers can help you understand their decisions.Topkin adds, “You would be surprised at how willing users are to chat with you and share their experiences. These sessions should only last between 15-20 minutes and you should come prepared with specific questions to ask. We use Zoom for these user interviews/sessions and I’ve gained a ton of insight from these. Additionally, if you have any workflows set up for nurturing you might include an email that invites a user to talk about their experience with someone at your company then have a specific set of questions prepared for that session.”Additionally, you have to think about scalability as well. “A lot of organizations struggle with this because their methods are too grandiose and aren’t scalable in the long run. Automate as much as you can as well — surveys, form fields, workflows, etc.,” Topkin says.4. Tim Friesner – Marketing TeacherMarketing Strategy: Studying consumer behaviorAs a marketing teacher, Friesner designs online marketing courses and training.To study consumer behavior, he says you need to provide value and customer satisfaction as well as effectively target your customers.Additionally, you want to understand how customers view your product versus your competitors. What’s your competitive advantage? How can you improve your products and services?If you keep these things in mind, you should begin to understand how to market your product or service to your customers.5. Lars Perner – USC MarshallMarketing Strategy: Applying consumer behaviorAs a marketing teacher, Perner is an assistant professor of clinical marketing at USC.He says, “The most obvious application of consumer behavior is for marketing strategy—i.e., for making better marketing campaigns. For example, by understanding that consumers are more receptive to food advertising when they are hungry, we learn to schedule snack advertisements late in the afternoon.”Additionally, you can apply your knowledge of consumer behavior in social marketing. Social marketing involves getting ideas across to consumers rather than selling something. This comes down to the social factor of purchasing something. Consumers consider cultural norms and think about how other people view them.Understanding consumer behavior isn’t an easy task. However, you can use these theories of consumer behavior to strategize your next marketing campaign.Want to learn more about analyzing consumer behavior? Check out our beginner’s guide.last_img read more

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Ashes 2019: Australia PM blasts English fans for booing injured Steve Smith

first_imgAustralian Prime Minister Scott Morrison on Monday condemned the harsh treatment meted out to batsman Steve Smith, who was subjected to booing by the Lord’s crowd during the second Ashes Test which ended in a tense draw.Smith had to leave the field on Saturday after he was struck on the neck by a 92.4 mph delivery from England pacer Jofra Archer, which knocked him to the ground.Smith returned to the crease 40 minutes later, before being dismissed for 92. While many fans offered him a standing ovation, an audible contingent booed at and jeered Smith both times, when he was withdrawn and when he returned.”A draw for the second Test but it was a total Ashes foul for the crowd at Lords to boo Steve Smith,” Morrison posted on Facebook.”His performance on the pitch during his return to Test Match cricket in the UK demands nothing other than respect,” he added.The Australian PM further termed Smith “a champion” and said he is expecting the 30-year-old to answer his “hecklers” with bat and ball in hand to bring home the Ashes.”He’s a champion and has handled the events of the past year with a real humility. I’m extremely proud of Steve Smith, and it’s not just because he comes from the Shire.”The crowd could learn a thing or two from Steve Smith and I look forward to him answering his hecklers with bat and ball in hand to bring home the Ashes,” said Morrison.Earlier, former Australian cricketers also condemned the behaviour of the Lord’s crowd.advertisementThe Marylebone Cricket Club (MCC), in a one of its kind penalty, also ejected one of its members after he sledged Smith in the famed Long Room of the pavilion while he was walking off the field after he got out scoring 92 in the first innings. According to a report in news.com.au, the unidentified member called the former Australian skipper a “cheat and a disgrace” as he made his way back to the dressing room.Barmy Army, England’s supporting group, however, issued a statement saying they were not involved in the booing at Lord’s.”We are not at Lord’s and we are not booing Steve Smith. He took a horrible blow to the head, and we wish him the best in his recovery,” they tweeted.Also Read | I want to be 100 percent fit: Steve Smith on availability for 3rd Ashes TestAlso See:last_img read more

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ICC Test Rankings: Steve Smith builds 34-point lead over Virat Kohli at the top

first_imgAustralia batsman Steve Smith and pacer Pat Cummins have maintained their positions at the top of the ICC Test Player Rankings after the Ashes, which culminated with a 135-run victory for England on Sunday as the five-match series ended in a 2-2 draw.Smith’s scores of 80 and 23 have helped him remain 34 points ahead of Virat Kohli with 937 rating points, an incredible effort since he started the series in fourth position with 857 points before his surge that came courtesy 774 runs in four Tests.Smith’s tally saw him equal legendary Indian opener Sunil Gavaskar’s tally of 774 runs which he scored in the West Indies (1971) across 4 Tests on debut after sitting out the 1st game of the 5-match series in 1971.Steve Smith and Pat Cummins retain the top spots in @MRFWorldwide ICC Test Rankings. Huge gains for other #Ashes participants.Details https://t.co/5wV6SJXEsfICC (@ICC) September 16, 2019Smith, however, missed breaking the overall record for most runs scored in 4 Tests of a series – currently owned by West Indian great Viv Richards, who made 829 in four Tests for West Indies in England in 1976. Like Smith, Richards had also missed 1 out of 5 matches in that series, albeit due to illness.Smith also became the highest run-scorer in a single Test series in the 21st century. Incidentally, on his way to 774 runs, Smith went past his own record of scoring 769 runs against India during the 2014-15 Border-Gavaskar series.Meanwhile, Cummins too is well clear of other bowlers as he enjoys a lead of 57 points over second-placed Kagiso Rabada after finishing as the top wicket-taker with 29 scalps.advertisementDavid Warner has lost seven places after the Test to finish in 24th position among batsmen. He slid 19 places during the five matches with a tally of 95 runs in 10 innings, starting the series in fifth position. Josh Hazlewood has dropped from 12th to eighth after briefly making the top-10 among bowlers.For England, fast bowler Jofra Archer has moved into the top 40 for the first time after grabbing six first-innings wickets while left-arm seamer Sam Curran has gained six slots to reach 65th position with three wickets.Also Read | Ashes: Steve Smith equals Sunil Gavaskar’s tally of 774 runs in 4 Tests of a seriesAlso Read | Ashes 2019: Tim Paine feels he has ‘unfinished business’ as Test captainAlso Read | Ashes: No 5-wicket haul but World No. 1 Pat Cummins breaks 42-year-old recordlast_img read more

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UEFA Champions League: Unlucky Dortmund draw 0-0 with Barca on Messi return

first_imgBorussia Dortmund hit the woodwork and had a penalty saved before drawing 0-0 with Barcelona in their Champions League Group F opener on Tuesday, with Lionel Messi making his first appearance of the season for the Spaniards.Barca’s in-form 16-year-old Ansu Fati became the club’s youngest player to feature in a UEFA competition when he started but failed to make any real impact before being replaced by fit-again Messi just before the hour mark.Even with the Argentine on the field it was the Germans who were more dangerous after captain Marco Reus’ 57th minute penalty was saved by Marc Andre ter Stegen.Reus was denied twice more by Ter Stegen and Julian Brandt rattled the crossbar with a thundering shot in the 77th.”It feels terrible,” Reus told reporters. “My penalty was badly taken. We could have won it as our performance was good. It would have been the ideal start. But we can build on this.”Finding space in or around the box was virtually impossible for either side in the first half and the expected fireworks between two sides known for their attacking game never materialised.Dortmund’s Jadon Sancho was subdued while Fati showed none of the scoring form that has turned him into the latest football sensation in Spain.It took Dortmund 25 minutes to carve out their first chance with a fine Thorgan Hazard through ball that sent Reus into the area but his Germany team mate Ter Stegen got the better of him.Luis Suarez wriggled into the box to create a rare chance and tried to surprise Roman Buerki with a clever shot from a tight angle but the Dortmund keeper did well to guard the near post and palm the Uruguayan’s effort wide.advertisementDortmund, who kept a clean sheet at home through the group stage last season, were then awarded a spot kick when Sancho was brought down but Ter Stegen picked the right corner to stop Reus’ penalty. He was on hand again later to block a Reus shot.Messi’s introduction on the hour in the forward’s first game since his pre-season injury, gave the Spaniards more pace and he made some darting runs but did not create enough for a goal.”We suffered a lot,” Barca coach Ernesto Valverde told reporters. “It was something we already knew would happen. We lacked depth in the last metres and we did not have as many chances as they had. Fortunately Marc was very good.”In the group’s earlier game Inter Milan were surprisingly held to a 1-1 home draw by Slavia Prague.last_img read more

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MS Dhoni is more popular than Virat Kohli and Sachin Tendulkar in India

first_imgMS Dhoni’s phenomenal fan following is not hidden from anyone. Though the former India skipper is on a two-month break, and no one even knows where he is physically but MS Dhoni is always there in the minds of Indian cricket.The wicketkeeper-batsman faced wide criticism for his “lack of intent” during the World Cup 2019. However, Dhoni remains to be loved the same by his fans. A proof of this was recently seen when Virat Kohli posted a picture with his predecessor that sparked speculation surrounding Dhoni’s retirement to send India into a panic mode.Another proof of his wide fan following was presented in a survey that revealed that MS Dhoni is the second most admired person amongst Indians. The World Cup winning captain is only behind Prime Minister Narendra Modi is the list.According to YouGov’s latest annual survey, conducted on over 42,000 people around the globe, MS Dhoni has the second highest admiration score in India. Dhoni, who features second on the list (men) in India, holds a higher position than Ratan Tata (8.02%), Barack Obama (7.36%) and Bill Gates (6.96%) and Amitabh Bacchan (6.55%). India legend Sachin Tendulkar is the 2nd most admired sportsperson in the country while India captain Virat Kohli is 3rd.In the overall list, Bill Gates topped the chart in the male list while Michelle Obama won the title at a global level among women. When it comes to India, Narendra Modi and 6-time boxing world champion Mary Kom lead their way to the top.Bollywood stars Amitabh Bachchan, Shahrukh Khan, and Salman Khan also featured in the top 20 most admired men in the world.advertisementlast_img read more

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Report: Celta Vigo 1 Barcelona 1

first_imgCelta Vigo 1 Barcelona 1: Dembele returns as Copa del Rey holders draw in 2018 bow Jamie Smith 03:59 1/5/18 Celta Vigo Getty Images Ousmane Dembele made his first appearance for Barcelona since September, but the LaLiga leaders were held 1-1 at Celta Vigo. Ousmane Dembele returned but Barcelona’s Balaidos woes continued as the LaLiga leaders were held 1-1 at Celta Vigo in the first leg of their Copa del Rey last-16 tie on Thursday.Lionel Messi and Luis Suarez were among the big names rested by Ernesto Valverde, who named Dembele, fit again after sustaining a hamstring injury in September, among his substitutes.The Catalan giants lost on their last two visits to Celta and the hosts, coached by former Barca goalkeeper Juan Carlos Unzue – who was Luis Enrique’s Camp Nou assistant – ensured the visitors’ difficulties in Galicia did not let up. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Barca’s lack of cohesion was clear throughout, although they took an early lead thanks to Jose Arnaiz, who tucked away an Andre Gomes cross to open the club’s account for 2018.But Celta equalised before half-time, Pione Sisto taking advantage of slack defending to slam home a powerful drive from the rebound after Iago Aspas hit the crossbar and the ball ricocheted off goalkeeper Jasper Cillessen.Arnaiz spurned chances to put Barca back in front and Valverde turned to Dembele with 20 minutes remaining, but the club-record signing could not inspire his side to victory, although Sergi Roberto turned Nelson Semedo’s cross on to the outside of the post in injury time.Our first goalscorers for the last 10 years 2008 – Ezquerro 2009 – Henry 2010 – Pedro 2011 – Pedro 2012 – Cesc Fàbregas 2013 – Xavi 2014 – Alexis 2015 – Neymar 2016 – Messi 2017 – Messi 2018 – Arnaiz  #ForçaBarça pic.twitter.com/nszcfQWcyH — FC Barcelona (@FCBarcelona) January 4, 2018 Aspas had the first chance inside seven minutes, finding himself through on goal, but Semedo’s pace allowed the right-back to make a fine recovery block.Arnaiz had scored in two consecutive Copa del Rey appearances and he took his chance again in the absence of Luis Suarez and Messi, putting Barca in front in the 15th minute.3 – Jose Arnaiz has scored with his first three shots on target for Barcelona in all competitions (three goals in Copa del Rey). Stellar. pic.twitter.com/1OyXS2msIh — OptaJose (@OptaJose) January 4, 2018 The visitors won the ball on the edge of their own area and broke rapidly down the left channel through Denis Suarez, before Gomes pulled the ball back for Arnaiz to drill home a first-time finish.Celta drew level in the 31st minute, however, Sisto reacting quickest to lash in from a tight angle after a close-range Aspas strike crashed against the bar and Cillessen.The hosts went close five minutes prior to the break, Daniel Wass driving narrowly wide, before Paulinho thumped a low shot off-target at the other end.Arnaiz should have scored his second in the 56th minute, sending a diving header from Lucas Digne’s cross wide.Denis Suarez then missed an even better chance at the back post, Semedo’s centre begging to be finished but somehow put wide by the midfielder.Barca were cranking up the pressure and a placed Sergio Busquets shot clipped the bar with Sergio Alvarez well beaten, before Dembele came on for his first appearance in over three months.He’s back @Dembouz — Kylian Mbappé (@KMbappe) January 4, 2018 Emre Mor drilled inches wide in the 72nd minute, while Alvarez had to save a poked Dembele effort and an ambitious strike from substitute Ivan Rakitic.Dembele looked sharp on his return, but despite heavy pressure from Barca – Roberto hitting the post in stoppage time – they could not force a winner, leaving the tie in the balance ahead of next Thursday’s return leg at Camp Nou, where Celta drew 2-2 last month. read morelast_img read more

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Emmanuel Ogbah Became the NCAA Active Sack Leader Saturday

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. With two sacks on Saturday, defensive end Emmanuel Ogbah moved to 11 sacks on the year and now has 26 career sacks, which now leads the NCAA in active players.Ogbah’s 11 sacks also ranks third in the country behind Penn State’s Carl Nassib and Maryland’s Yannick Ngakoue. Ogbah’s 11 sacks this year ties his season high from last season, with still two big games left on the schedule.As Kyle Fredrickson noted, Leslie O’Neal currently holds the single season OSU record with 16, but Ogbah has a legitimate shot to make a move up the board by the end of the season.Emmanuel Ogbah is once again creeping up the single-season sack list at #OKstate… pic.twitter.com/NEOI0DfiS4— Kyle Fredrickson (@kylefredrickson) November 14, 2015AdChoices广告last_img read more

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Oklahoma State Special Teams Coach Leaves for Toledo, Gundy Takes Over

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Oklahoma State’s special teams coach Robby Discher has headed to Toledo to become a full-time assistant which, as he reminded Mike Gundy recently, he was not at OSU. Not even close. That’s why it was a no-brainer that he take the Toledo position and be paid like a full-time employee instead of a GA (which is what he was in Stillwater). Mike Gundy even predicted it in August.It’s likely Discher continues to boost his coaching resume in 2015 as the high number of freshmen special teamers from a season ago return with valuable experience. Gundy added it’s only a matter of time before Discher becomes a full-time assistant at the highest level — with a full-time paycheck, of course.AdChoices广告Then he reiterated the sentiment on Friday while also lamenting the process. Gundy was talking about Mike Yurcich here, but he might as well have been talking about Discher.“I want those guys to become head coaches,” Gundy said. “I want guys to leave our staff and be coordinators. But it’s a pain in the rear for us to try and change the formula (this late). If it ever happened, you’d want it to happen after the bowl. But it never does. Everybody wants a coach and they want him right now. I’d rather it be in January.”The solution for Gundy? He’s taking over special teams for the Sugar Bowl.But Discher’s move has a ripple effect as the Cowboys prepare to face Ole Miss in the Sugar Bowl on New Year’s Day. Gundy needed to appoint a special-teams coordinator. He introduced him on Friday.“You’re looking at him right now,” Gundy said. “Which is fine, I enjoy that. Robby and I worked together. He was obviously the leader and he let me fill in some.”There’s no telling what kind of sorcery we’re going to see in New Orleans come New Year’s Day.last_img read more

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2017 NFL Combine: Chris Carson Impresses On Bench Press

first_imgChristian McCaffreySTAN10 Corey ClementWISC19 De’Vion SmithMichigan22 James ConnorPitt20 The NFL combine is officially underway, as running backs, offensive lineman and special teams players showcased their talents in lifting heavy things on Thursday. The 40-yard dash, which many consider to be the most supreme measuring stick for running backs, doesn’t kick off until Friday. But OSU running back Chris Carson made his presence felt on Thursday with a bench press showing that stacked up favorably among the other participants:Here’s a look at some of the notable bench press performances from the running backs. Carson was a beast among most and finished second to OU’s Samaje Perine: Dalvin CookFSU22 Chris CarsonOSU23center_img Donnel PumphreySDSU5 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Elijah HoodUNC18 PlayerSchoolBench reps Samaje PerineOU30last_img read more

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Ateman’s Return Built On Devastation, Fed By Determination

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Marcell Ateman was not at practice Wednesday, and he wasn’t there last week either. He didn’t break another foot, at least nobody thinks so. He isn’t skipping. In fact, he is attending.Class, that is. Instead of running routes and learning concepts on Wednesday afternoons, he has class until 4 p.m. But that is nothing compared to what he has gone through to play in 2017.Ateman broke his foot during the summer last year before what would have been his senior season. He didn’t play in a game, and coach Mike Gundy put his unused redshirt on him to give Ateman another year of eligibility. Gundy, quarterback Mason Rudolph and receivers coach Kasey Dunn said he hasn’t been wasting it.Ateman suffered the injury this past summer during a workout with Rudolph and former Oklahoma State quarterback Brandon Weeden. The 6-foot-4 receiver took one bad cut, and he went down, Rudolph said; it was similar to how he broke his foot two seasons ago.Rudolph said he and Ateman are good friends. They were one recruiting class away (Ateman class of ’13, Rudolph class of ’14) from spending every year of college together. Watching from the sideline in sweatpants and a jersey with no pads underneath was “rough,” for Ateman, Rudolph said.“It’s a freak deal, but he handled it well,” Rudolph said. “He worked his butt off. He’s back in great shape, running well and catching the ball.”But he hasn’t only been working his butt off in the gym or on the field. Dunn said Ateman took advantage of not playing or being at practice by working on his education.“Most of the times, guys will go out and screw things up,” Dunn said. “Their academics will slide. For him, it was quite the opposite. He ended up getting over a 3.0 GPA.”Before the injury, Ateman was getting ready to break out for one of the best seasons by an OSU receiver in recent years, Dunn said. He said he expected Ateman to be Rudolph’s go-to guy in a group of receivers that included James Washington, Jalen McCleskey, Jhajuan Seales and Chris Lacy.“The kid busted his ass, and he was ready for 2016,” Dunn said. “For him, it was just a devastating blow, and for us, too, because I told several people I thought he might have the biggest year in our receiving core. James is a talented guy, but Marcell was killing it.”Ateman was trying not to waste one of his four years at OSU, which is something Gundy said he habitually preaches. Many try to find the easiest and fastest way out, but Gundy said his players’ opportunity is not one to be squandered even if a season-ending injury is suffered.“You’re essentially setting yourself up for the rest of your life, and (Ateman) bought into that, so he’s doing very well in the classroom,” Gundy said.Gundy said it took Ateman about a year to understand and accept the culture. He is one of 13 redshirt seniors on the Cowboys’ roster. Gundy said he has matured and become a positive influence on some of the younger guys.Dunn said that was clear by how he worked to get back. He said it would have been easy to let himself go, forget about football and move on while the horde of touted receivers behind him picked up the slack.That’s not Ateman, though, Dunn said. Not anymore.Dunn said he was surprised by that. Ateman was geared up for the 2016 season, Dunn said. He saw the work Ateman was putting in to improve on a breakout year in 2015, in which he had 766 yards and five touchdown grabs.“I’m telling you, a lot of guys could shut it down,” Dunn said. “For as hard as he worked, a lot of guys would have shut it down in that situation, and he didn’t do it. He completely flipped the switch.”Rudolph said all of this has worked out to the team’s benefit. A lot of OSU fans probably got chills when Gundy announced Ateman’s redshirt, knowing he would be part of a group that looked like this:James WashingtonTyron JohnsonJalen McCleskeyChris LacyTylan WallaceDillon StonerTyrell AlexanderObi Obialo+ Marcell Ateman“We’re all seniors together, him, myself, James, Lacy,” Rudolph said. “So God had a plan for that, I think.”That said, it’s not as easy as many have made it seem to be, Rudolph said. The Cowboys won’t start any games this coming year with points already on the board because of how talented the offense is. There won’t be any handicap for their opponents.Rudolph still has to throw passes on target; receivers still have to catch those passes, and somebody has to get into the end zone, he said. And on top of that, everyone is making sure to let Rudolph know when they’re open, even when they’re not, he said.“I’m blessed to have a great group of receivers, a great group of weapons to throw the ball to and just trying to spread it around right now,” he said. “They are a competitive group of guys. They want the ball in their hands.”Last year, offensive coordinator Mike Yurcich said they might start using two or three balls to make sure all the receivers are getting their touches. This year, they would probably have to use four or five, but Dunn said all the guys are fine with the usual one ball.“We’re not just gonna force feed it to 28,” he said. “We’re not just gonna force feed it to 15 or 1 or whatever. It’s just gonna be whatever’s available, and I don’t think the guys have any issue with that. It’s a really good group of kids.”That said, throwing it Ateman’s way will be easiest though. Rudolph said when a play breaks down and he knows his 6-4 receiver is matched against a 5-10 corner, he knows where he is going with the ball.And No. 3 will be ready, Dunn said. He will have had about 14 months to prepare.“You ask our DBs and they’ll tell you that he’s probably the quickest and hardest off the line vs. press coverage,” Dunn said. “You very rarely see him get jammed, so then you couple that with being 6-4, 6-5, 225 pounds and strong as hell, and it’s hard to cover him.”last_img read more

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€100m Balotelli in Italy & England talks – Raiola

first_imgTransfers €100m Balotelli in talks to return to Italy or England, says Raiola Dejan Kalinic Last updated 1 year ago 13:54 2/3/2018 FacebookTwitterRedditcopy Comments(11) MarioBalotelli - Cropped AFP Transfers Juventus Mario Balotelli Nice Ligue 1 Premier League Serie A The agent claimed the Nice forward is ready to return to Italy, though he also acknowledged negotiating with teams in England Mario Balotelli is worth €100 million and set to return to Italy or England, according to his agent Mino Raiola.The 27-year-old forward is out of contract at Nice at the end of the season, having scored 21 goals in 29 games in all competitions this campaign.Balotelli has enjoyed two strong seasons at the Ligue 1 club, but appears set to return to the Serie A or the Premier League. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Raiola claimed he had spoken to several clubs about Balotelli, but he ruled out a return to AC Milan for the 33-time Italy international.”Mario is ready to come back to Italy. He is one of the 10 best strikers in the world, and the number one in Italy,” he told RAI.”He is worth €100m, but he is a free agent so he is a bargain.”I’m already negotiating with many teams in England and Italy. I talked with Juventus, Roma, Napoli, Inter.”On AC Milan, he added: “No, because there is [sporting director Massimiliano] Mirabelli and I can’t talk with him, I’m not at his level.”Balotelli played for Inter and Milan in the Serie A and Manchester City and Liverpool in the Premier League prior to his move to Nice.last_img read more

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