Kontron: Mini-ITX board with latest 8th Gen Intel processors

first_img Continue Reading Previous Vecow: smarter industrial AI engines at embedded worldNext Hyperstone: low power SSD controller offers reliable 3D flash support Kontron is introducing the mITX-CFL-S, a new industrial motherboard in the Mini-ITX form factor based on the latest eighth generation Intel processors. It is available with either Intel Core i or Intel Xeon E3 processors. This makes the board suitable for extended embedded applications, including infotainment, industrial automation, process control, storage server for small businesses, entry-level workstations for mobile or cloud applications, and media transcoding or edge computing in the IoT environment. In addition to a large number of peripheral interfaces, the mITX-CFL-S has many storage and expansion options, including two SATA slots, one PCIe x16 slot, three M.2 slots each with one Key M, Key A and Key B.The advantages of the mITX-CFL-S are diverse: In addition to processors of the Intel Core i or Intel Xeon E3 series, it also features the Intel C246/C242/Q370 chipset. Additionally, it has 2x DDR4 U-DIMM sockets and supports ECC. It also offers various interfaces, such as 1x eDP, 1x HDMI, 2x DP for video output, 3x GbE LAN for Ethernet, up to 6x USB 3.1 and up to 4x USB 3.0, 4x USB 2.0 for USB Device Connection, 2x RS232/422/485, 2x RS232 for Serial Device Connection, 1x 8-bit DIO for Device/Signal Control. The slots 1x PCIe x16, 1x M.2 Key M, 1x M.2 Key A, 1x M.2 Key B allow a multitude of expansion possibilities. In addition, the mITX-CFL-S industrial motherboard supports TPM 2.0.Intel UHD Graphics P630 (Intel Xeon CPU) or Intel UHD Graphics 630 (Intel Core CPU) provide an increase in graphics performance. To connect up to three displays simultaneously, the mITX-CFL-S has the following display interfaces: 1x eDP 1.4 (4096 x 2304 @ 60 Hz), 1x HDMI 1.4 (rear, 4096 x 2160 @ 24 Hz / 2560 x 1600 @ 60 Hz), 2x DP (rear, 4096 x 2304 @ 60 Hz). Audio output is possible via Codec Realtek ALC662 and 1x line-out (by header), 1x mic-in (by header), 1x S/PDIF (by header).Kontron’s industrial motherboard contains a variety of firmware including BIOS (AMI uEFI BIOS w/ 128 Mb SPI Flash), Watchdog (programmable WDT to generate a system reset event), H/W monitor (input & core voltage, CPU & system temperatures), Real Time Clock (chipset integrated RTC), TPM support (Infineon SLB9665 TPM 2.0).The small mITX-CFL-S with 170 x 170mm is very compact, but still powerful. Cooling is provided by two fan connections, which allow use at ambient temperatures from 0°C to approx. 60°C. Security is provided by Infineon’s TPM 2.0 chip, which is standard on all Kontron motherboards, and the optional Kontron APPROTECT security solution. The security chip from Wibu-Systems in combination with a suitable software framework guarantees protection of IP rights as well as copy and reverse engineering protection. Kontron APPROTECT Licensing also enables new business models such as ‘pay per use’, time-limited demo versions or activation or deactivation functions.Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Boards & Modules last_img read more

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80% of CEOs Aren’t Impressed With Marketers: How IT Can Change Their Mind

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas. In many cases, this alignment is defined as each group working in tandem to share skills and clearly communicate each other’s charter. There are scores of recommendations from “gurus” saying that the entire IT mandate should be to conform its strategy to “know the customer” and/or that the entire marketing strategy should be built around a market-leading “technology stack.”  And, further, as an IBM Study called CMOs and CIOs Acquaintances or Allies found, both “the CMO and CIO are under considerable pressure to accurately predict the future, develop strategic responses, and execute and deliver value.”Here’s the thing. In my experience, any business that attempts to align like this will find itself on an unfulfilling and never-ending maze. There can never be any alignment with an inside-looking-out departmental strategy. Each has different functions and getting deep into each other’s world isn’t the answer. You may have seen this. It typically expresses itself with the CMO hiring a “technical person” or the IT group hiring a “marketing project person” and the business saying “yup, all aligned, let’s move on.” Then, there is shock when the siloes return and the initiative fails — only this time it’s even more pronounced because now everybody “knows what the acronyms mean.”  And this is the key. Rather than trying to conform one strategy to meet the other’s goals — or worse, conforming both strategies with some bridged emissary to meet jointly communicated but siloed goals — the CMO/CIO alignment should come from a shared company-wide goal.Just like the buddies in a cop movie, Marketing and IT don’t need to love each other. They don’t even have to like each other very much. But they need to be able to use both of their inherent unique talents and strengths together to drive success for the business.And They’ve Got a Good Reason to Team UpLet’s put all of this frustration and dismay into some context. Most enterprise marketing and technology groups that I speak with are more frustrated with the process of it all than they are with the people. In our experience, many enterprises believe they have both the desire and the ability to create compelling customer and content experiences in narrow pockets, but they lack confidence in their ability to align with and scale to the level they need to address the entire business.One of the reasons that there are so many high expectations from marketing and technology (and thus the CMO and CIO) is because of how much each department touches every part of the organization on a daily basis. Today, every part of the business has the potential to touch the customer at some point along his or her buying journey. Whether it’s an erroneous tweet from the accounting department about a legal challenge, a blog post that doesn’t match the situation on the ground, a Facebook post that is ignored, or the direct result of the CEO reacting poorly to a customer complaint — the empowered customer now has an expectation that service and communication is but a click away. And further, it’s no secret that technology has truly enabled every single part of the business with more powerful and effective ways to manage (and mismanage) content.But sadly, the consumption of technology and the speed of marketing innovation is outpacing most businesses’ ability to deal with it. Both the CMO and the CIO are struggling just to keep up with expectations of the business, much less exceed the expectations of consumers.Interestingly, a study conducted two years ago by McKinsey found that 66% of enterprise software projects have cost overruns. A third of them go beyond the estimated schedule, and almost 20% of them fall short of promised benefits. And as the McKinsey study noted:“As staggering as these findings are, most companies survive the pain of cost and schedule overruns. However, 17% of IT projects go so bad that they can threaten the very existence of the company.”However, in contrast, The Fournaise Group conducted a study that found that while 90% of CEO’s do trust and value the opinion and work of both CFO’s and CIO’s, a full 80% of them do not trust and are not very impressed by the work done by marketers. A Nielsen Study in 2009 found that the average short-term return on marketing investment was about 1.09. In other words, for every dollar spent on marketing, about $1.09 was returned.So, there’s a very interesting dichotomy here. While CIOs have the trust of the CEO, their risk is in actually performing. And while the CMOs mostly perform, their risk is that they don’t have the CEO’s trust.This is why it’s more important than ever that both CMOs and CIOs collaborate together to team up and line up the entirety of the business. In short — it’s not about the CMO aligning with the CIO strategy or vice versa. It’s both of them collaborating to structure a unified strategy around the customer journey. Topics: Marketing Strategy Originally published Jun 10, 2014 12:00:00 PM, updated February 01 2017last_img read more

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The Content Marketer’s Guide to Influencer Marketing [New Ebook]

first_img97% of marketers believe in the power of content marketing, according to our recent study of content marketing trends in Europe. With 71% of European marketers creating more content this year than in 2014, it’s clear that content as a strategy to reach audiences remains powerful and continues to grow.However, with marketers increasing their publishing volume, it’s likely that your target audience is starting to feel bombarded with content. And if you’re wondering what you can do to continue to increase the volume of traffic and leads to your website, you’re not alone. More than half of the marketers we surveyed told us that their biggest challenge was defining the right content and identifying the right influencers to build and grow their audience. And today, we’re here to tell you about a tactic you may not have heard about yet that can help you do just that.Enter influencer marketing.Did you know that just 3% of people generate 90% of the impact online? By leveraging this small pool of influential people to promote your content, you can grow your audience, generate more traffic and leads, and even break into new markets. For tips on how to get started, download our new free guide to influencer marketing. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 16, 2015 4:00:00 AM, updated February 01 2017 In this brand new ebook from HubSpot and Traackr, we’ve documented how to:Identify the right influencersLeverage influencers in your contentPerform effective outreachNurture the relationshipsAnd measure successDownload your free copy today … unless you’re happy with stagnant traffic and lead flow.center_img Influencer Marketing Topics:last_img read more

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How to Make Great Videos for Instagram Without Breaking the Bank

first_imgThanks for reporting a problem. We’ll attach technical data about this session to help us figure out the issue. Which of these best describes the problem?Choose oneVideo plays but frequently stuttersVideo has poor qualityVideo fails to playOtherAny other details or context? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack About WistiaReport a problemCopy link and thumbnail Social Media Video message CancelSend Originally published Jul 18, 2016 6:00:00 AM, updated November 29 2017center_img So, you want to push the envelope with Instagram video but you don’t have the budget, resources, or expertise to get the job done, right?Wrong.Sure, you may have noticed an array of dazzling and creative Instagram videos on the platform, but don’t let mega-brands with huge video teams and endless budgets get you down.Grow your business using Instagram Stories with help from this short video series.Carving out your piece of the pie doesn’t have to be scary, time-consuming, or even expensive. In fact, there are a ton of tips and tricks you can use to produce noteworthy video content without all the fuss. Don’t believe me? Let’s walk through it …How to Make Great Videos for Instagram Without Breaking the Bank Ready to ‘gram?Any business can take advantage of video on Instagram, it’s just a matter of experimentation. Remember to keep your technique varied so that you can identify which types of videos perform the best, and don’t forget to revisit your KPIs. Follow these best practices and you’ll be on the track for success in no time. Iterate on your videos and let your creativity flow.Remember: Instagram is all about keeping things lighthearted and fun, so don’t overthink it.  0:00 Topics: 0:09last_img read more

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How to Make an iPhone Video: A Step-by-Step Guide

first_img Originally published Jun 16, 2017 6:00:00 AM, updated July 12 2019 3) Turn off notifications.Another distracting iPhone feature that could interrupt your filming is how frequently your device receives notifications. Before you start filming, set your iPhone to Do Not Disturb mode to keep notifications going in the background so you can film uninterrupted.Swipe up on your phone and tap the crescent moon icon to put your phone in Do Not Disturb mode, and tap it again when you’re done to return your phone to normal settings.Pro tip: Do Not Disturb is a great way to watch YouTube videos, play games, and sleep uninterrupted, too.4) Use a tripod.I don’t care how steady you think your hands are — they probably aren’t steady enough to film a video. Now, it’s one thing if you’re scrappily putting together a Snapchat Story, but if you’re filming a video for your brand — especially one that will live permanently on your blog, YouTube channel, or other social media assets — you’ll need the help of a tripod to keep the video steady and clear.You can purchase full tripods, or smaller versions for your desk on Amazon, at Best Buy, or other vendors.5) Light your video.This point is especially important if you’re filming in an office building with lots of overhead lighting. You don’t need to buy anything fancy for this step — in fact, our friends at Wistia put together this guide to a DIY lighting setup. You need enough light to give the impression of natural light, which means it’s coming from a variety of different light sources, and not just directly overhead. If you don’t have the time or budget to purchase a lighting setup, find a room or location with plenty of natural light — and remember to turn off the overhead lights — to keep your video subject looking good.6) Use a microphone.Make sure you use some sort of microphone to minimize the impact of distracting ambient noise. The expression “the silence is deafening” is real — especially when it comes to video production. You don’t need a fancy microphone and boom setup like in the movies, although those would be a great investment to make if you plan to film a lot of videos. You can use something as simple as a microphone that plugs into your iPhone’s headphone input to get great audio for your videos — and you can buy one here.7) Film horizontally.When people view videos on mobile devices, the video automatically rotates according to the orientation of the device it’s being viewed on. So, it makes more sense to film horizontally so your video can be viewed if the user rotates his or her phone, or is watching on a large tablet or computer screen. If you film vertically and the viewer’s screen is rotated, the video will appear more constricted.There are exceptions to this, of course — if you’re filming a video specifically for Snapchat or Instagram, for example, you should film your video vertically on your iPhone, because that’s how the videos will be consumed. But if you’re filming for Facebook, YouTube, or another video hosting site, film horizontally to help viewers get the best possible viewing experience, no matter what device they press play on.8) Don’t use the iPhone’s zoom capability.Simply put, iPhone’s zoom will most likely make your video look bad.We’ll elaborate: Unless you have the ultra-fancy iPhone 7 Plus camera, zooming in on an iPhone will simply enlarge the image — it won’t get you closer to what you’re filming — so it’ll make your final video pixellated and blurry-looking.Instead, physically move your filming setup closer to your subject to eliminate the need to zoom in.9) Lock your exposure.The iPhone does a fantastic job of finding the subject to focus your camera’s exposure — which is great for taking a photo. But when it comes to filming a video, its super-powered exposure will continue adjusting and readjusting according to movement — leaving your final video occasionally blurry and out of focus.You can solve this problem by locking the exposure while you’re filming. Before you press record, hold down your finger on the subject of your video until a yellow box appears around the person or object and the words “AE/AF Lock” appear:10) Edit on a computer.Once you’ve filmed your video, you need to edit it and get it ready for publication. And although the iPhone offers a lot of visual editing tools within its interface, it’s best to use editing software on your computer to fine-tune the images. Software like iMovie and Adobe Premiere Pro let you add sound, captions, and adjust filtering to make your video look (and sound) as professional as possible. Lights, Camera, ActionYou don’t need a ton of expensive equipment to film and edit engaging videos — you just need to follow the steps above to film something that looks professional with the help of your handy iPhone. If you don’t have an iPhone, never fear — we’ll create some guidance for Android devices soon. In the meantime, download our guides to creating videos for social media to get started distributing your content today.What are your tips for filming videos on the iPhone? Share with us in the comments below. Video Marketing Topics:center_img You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you’re still asking the big question:”How?”If you aren’t producing video content because you don’t think you have the ability, time, or resources to do it, we have some good news: Your answer to the video content question could be sitting in your pants pocket. (Hint: It’s your iPhone.)Check out our interactive guide to creating high-quality videos for social media here.You or a member of your team most likely already owns a great video camera — one that’s easier to use than a traditional, high-tech setup. In this post, we’ll walk you through our tips and best practices for filming high-quality marketing and social media videos with your handy iPhone and a just a few other tools. And if you don’t have time to read them all, we’ve demonstrated how to do it in the video below.P.S. We filmed it with an iPhone.How to Shoot Videos with an iPhone1) Find a quiet place to film.This might seem obvious, but if you’re filming at work or out in public, the sight of a phone might not tip people off to keep the volume down if they’re nearby. If possible, book a conference space, hang signs telling people to steer clear of where you’re shooting, or bring a coworker with you to block off the area where you plan to film.2) Make sure your iPhone has enough storage space.Have you ever experienced the dreaded moment when you were unable to capture a video because you got this pop-up notification?If this notification pops up while you’re filming a video, your phone will stop recording, and you’ll have to start over. To prevent this, make sure you have enough space before pressing “record.” Delete as many unnecessary files and apps as you can, and if needed, purchase iCloud storage for files to free up more space on your device itself.To do this, navigate to “Settings,” select “General,” “Storage & iCloud Usage,” and tap “Manage Storage” to buy more space for as little as $0.99 per month. Don’t forget to share this post!last_img read more

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Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

first_img Originally published Dec 12, 2017 8:00:00 AM, updated December 12 2017 Blogging 2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends.In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. However, with four years of data in the books, a theme has clearly developed:”Bloggers are reporting stronger results from content marketing,” says Orbit Media’s co-founder Andy Crestodina.”When asked to report on the effectiveness of their efforts, almost 30% of respondents reported ‘strong results.’ The vast majority of bloggers are seeing rewards from their efforts and meeting their goals, whatever they might be.”Click here to download our free ebook on how to start a successful blog for your business or project.Each year, Andy delivers the survey’s findings in a meaty post detailing the data and expressing his conclusions. This year, the survey breaks down into 11 questions across three categories:Changes in the blogging processBlog content trendsThe promotion and measurement tactics business bloggers employAndy and I also collaborate each year on an infographic (see below) to present the most interesting findings in simple terms.At the risk of reducing the suspense, the answer to the headline above (and headline of the infographic), “Are bloggers still getting results?” is …Yes.85% claim their blog delivers strong results or some results. The number represents a 6% increase compared to the year prior.Peruse the infographic below to discover more about the tactics business bloggers used in 2017 and how it compares to years past.Want some historical context? Last year, HubSpot’s post Which Blogging Tips Get Results? features a summary of Orbit Media’s findings from 2014, 2015 and 2016. Topics: Don’t forget to share this post!last_img read more

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The Ultimate Guide to Google Sheets

first_imgSaying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress.It can be tricky to keep all of those numbers straight, though. That’s where spreadsheets come in handy. With a well-organized spreadsheet, marketers can quickly analyze robust data sets and make smarter, more informed decisions about their efforts.Originally introduced by Microsoft in 1987, Excel was the go-to tool for years for building spreadsheets. But when collaborative, cloud-based tool Google Sheets was introduced in 2012, many users made the switch over to this new (free!) resource.If you’re also looking to get started with Google Sheets, you’re in the right place. In this guide, we’ll be looking at the benefits of Google Sheets and walking you through some of the basics so you can get up to speed quickly and efficiently.The Benefits of Using Google Sheets for MarketingFirst things first: Let’s talk about the benefits of using Google Sheets for marketing purposes before we discuss more traditional options (like a standard Excel spreadsheet).It’s cloud-based. Cloud-based spreadsheets are automatically saved, stored, and maintained via a remote server. That means that you can access it online from anywhere, any time. Plus: Google Sheets is also available offline.It’s free. No expensive software required — Google Sheets is always 100% free.It works across devices. Modern marketers switch between devices throughout the day — and Google Sheets accommodates that behavior. You can access and edit Google Sheet data from a wide variety of devices (like your smartphone, tablet, and computer).Add-ons are available. We’ll get into the specifics of add-ons for Google Sheets a bit later, but the increased functionality and flexibility of these additional features makes this spreadsheet tool even more versatile and powerful.You might be wondering: What’s the difference between Google Sheets and Excel? The short answer is: price, collaboration, and flexibility.While Excel requires a software subscription (which costs about $130), Google Sheets is free for all Google account holders. In terms of collaboration, Excel requires you to save and send a new version when edits are made, while Google Sheets automatically updates a single shared file for all team members. And lastly, because Google Sheets has the ability to accommodate many different integrations, it’s often more flexible than a standalone software solution like Excel.Common Google Sheets Terms to KnowNext, let’s get familiar with some of the language and common terms used when referencing data within Google Sheets.Column: Columns are vertical cell sets.Row: Rows are horizontal cell sets.Cell: Cells are the single data points within a Google Sheet.Range: Range refers to a selection of cells across a column, row, or both.Function: Function refers to built-in operations for the Google Sheet that can be used to quickly calculate values, to manipulate data, and more.Formula: Formulas combine functions, rows, cells, columns, and ranges to generate a particular end result. How to Freeze Rows and ColumnsFreezing will create a floating row or column as you scroll and keeps the data in those fields within your line of sight. For example, if you use the first row to label your columns, you can freeze that row so you don’t have to remember what each column is as you scroll.To freeze a row, select “View” > “Freeze” > “1 row” (or up to X rows).How to Filter DataWhat if you’d like to view all of the data in a single column that fits a certain criteria? Apply a filter. Filters allow you to select a criteria and how that criteria applies to your data. For example, you can filter your ‘Site Visits’ column to show all values greater than 1000, or filter your sheet for all cells that have the word “cat”.To set up a filter, select “Data” > “Create a Filter.” Click the funnel icon that appears in the column, then choose to filter by condition, value, or alpha or numeric order. Your sheet will only display data that satisfies your criteria.Learn about other filtering options below.How to Setup and Use Google Sheets OfflineIf you need to use Google Sheets offline, just follow the steps outlined here to turn on offline access to your spreadsheets.Keep in mind:You must be connected to the internet.You’ll need to use the Google Chrome browser (don’t use incognito mode)You’ll need to install and enable the Google Docs Offline Chrome extension.Make sure you have enough free space on your device to save all your files.From there:Open Chrome and make sure you’re signed in.Go to drive.google.com/drive/settings.Check the box next to “Sync Google Docs, Sheets, Slides & Drawings files to this computer so that you can edit offline.”To work on files offline from a computer, learn how to install Backup and Sync.Advanced Google Sheets TipsNow that you understand the basics of Google Sheets, let’s get into some advanced tips so you can start using Sheets like a pro. These tips are helpful to have in your back pocket … even if you don’t need them just yet.Conditional Formatting and HeatmapsConditional formatting will automatically apply formatting to a cell based on a preset condition. For example, you can select to highlight a cell in red if the value entered is below 100 or reads “Error”.Heatmaps work similarly in that they apply a color scale to cells based on a median criteria (values greater than the median will appear darker while values lesser will appear lighter). This helps you view values on a gradient and identifies areas of concern on which to focus your attention.Array FormulasArray formulas can perform multiple calculations at once and output a value based on those calculations. Whereas most formulas require you to perform each step independently (e.g. sum one row then add it to the sum of the subsequent row), arrays make calculations much more efficient. This helps when working with large amounts of data.MacrosThe Macros feature records a series of steps that you’d like Google Sheets to repeat on command. For instance, if you work with a new data set each month, and need to manipulate that data in the same sequence each time, then you can record a Macro, and have Google do the work for you.Source To unhide a column in Google Sheets, simply look for the arrow icons that appear in the column’s header bar. When you hover over one of the arrows, a white box framing the arrow will appear. Click either arrow to reveal the column. Don’t forget to share this post! SmartsheetSmartsheet also offers free marketing templates like a social media content calendar that can help you better plan your posts and monitor results. How to Merge CellsHighlight or select a range of cells.Right-click on the highlighted cells and select “Format Cells”.Click the “Merge” button in the toolbar, then select the merge option you need. Originally published Oct 23, 2018 8:00:00 AM, updated September 05 2019 How to Remove DuplicatesSelect the cell in which you’d like to remove the duplicated info.Enter the function =UNIQUE(Select the cells you would like to pull data fromClose the parentheses. Your function should look something like this: =UNIQUE(A:A)How to Create a Drop-Down ListNext to “Criteria,” choose an option:Click “Data” > “Data validation”.Select the cell or cells in which you want to create a drop-down list. List from a range: Choose the cells that will be included in the list.List of items: Enter items, separated by commas and no spaces.The cells will have a down arrow. To remove the arrow, uncheck “Display in-cell button to show list”.If you enter data in a cell that doesn’t match an item on the list, you’ll see a warning. If you want people to only enter items from the list, choose “Reject input” next to “On invalid data”.Click “Save”. The cells will show a drop-down list. To change the color of a cell based on the option, use conditional formatting (refer to section above).How to Make a GraphSelect the cells you want to include in your chart. To label your chart, add a header row or column.Click “Insert” > “Chart”.In the side panel, click “Data” > under “Chart type,” choose a chart.To edit your chart, click “Customize.”  Where to Find the Best Google Sheets TemplatesBuilding new spreadsheets from scratch can be extremely time-consuming, so don’t reinvent the wheel if you don’t have to. Instead, look for pre-existing Google Sheets templates that you can customize and use for your own efforts. Let’s look at a few different places where you can find ready-to-use templates for your marketing efforts.HubSpotWe’ve created eight different customizable marketing budget templates you can use in Google Sheets to better track your spending on product marketing, content, paid advertising, and more.BufferBuffer has a variety of “report card” style templates for Google Sheets that can help track your marketing efforts on different social media channels like Twitter, Facebook, and others. Google Sheets How to Download Google SheetsIf you want to use Excel or another tool for analyzing data sets with your file, you can easily export the file. Go to “File” > “Download as”. Then decide which format you need.If you need more help getting started, the quickest way to get a crash course in using Google Sheets is to access the free Google Sheets Cheat Sheet, which outlines the basics on:Customizing spreadsheet dataWorking with rows, columns, and cellsSharing/collaborating within your spreadsheetSaving and protecting your informationUtilizing key functionsYou can also access the Tips Library for more advice on using Google Sheets.The Best Google Sheets Add-OnsTo boost your efficiency in Google Sheets, consider using add-ons. Here are a few suggestions:AdstagePull your paid search and social advertising data into one spreadsheet.DataEverywhereShare data between Excel, local databases, Salesforce, and Google Sheets, without importing or exporting.XLMiner Analysis ToolPakDo statistical analysis with functions.Power Tools Add-On for Google SheetsStreamline routine operations.SuperMetricsCreate a business reporting system for SEM, SEO, web analytics and social media.Clearbit SheetsCreate targeted email lists and qualify leads quickly.Google Apps ScriptWork through an API that allows you create, edit, and read your Google Sheet through an integration with other Google apps.ConclusionThis quick guide to Google Sheets should help you get a running start as you leverage it for your marketing efforts. From more efficient tracking of different metrics to better planning around your content to easier collaboration with your team, this tool can help you make smarter, more data-backed choices that drive meaningful results for your brand. How do I unhide columns in Google Sheets? Topics: 10 Must-Know Google Sheets FormulasWhen you’ve entered your data and you need to do some quick number-crunching, basic formulas can help you find the answers you need. Here are a few commonly used Google Sheets formulas to speed up your data analysis.1. SUMThis formula adds all values within a selected range.=SUM(range)2. AVERAGEThis formula calculates the average of values within a range.=AVERAGE(range)3. FILTERThis formula returns a filtered version of the source range, returning only rows or columns which meet the specified conditions. This is helpful when segmenting data by year or month.FILTER(range, condition1, [condition2])4. FINDThis formula returns the position at which a string is first found within the text. The Find formula is case sensitive.FIND(search_for, text_to_search, [starting_at])5. COUNTIFThis formula returns a conditional count across a range.=COUNTIF(range, criterion)6. CONCATENATEThis formula allows you to combine values of multiple cells into one cell, e.g., first and last name.=CONCATENATE(Value1, “ ”,Value2)7. VLOOKUPThis stands for vertical lookup. This formula searches down the first column of a range for a key and returns the value of a specific cell in the row found.=VLOOKUP(search_key, range, index, [is_sorted]).Learn how to do a VLOOKUP in less than a minute.8. SPLITThis formula divides text around a specified character or string, and puts each fragment into a separate cell in the row. Use this when you want to break up first names from last names in a list of customers or prospects.=SPLIT(text, delimiter, [split_by_each])9. SUBSTITUTEThis formula replaces existing text with new text in a string. For example: You could replace a product name with a new one in a sheet of ad copy.=SUBSTITUTE(text_to_search, search_for, replace_with, [occurrence_number])10. PROPERThis formula edits text within a cell to title case so you don’t have to format each entry manually.=PROPER (text)For more formulas you can use in Google Sheets, use the search tool on the spreadsheet functions list and find the one you need.Google Sheets Functions & Skills You Should KnowHow to Create a Pivot TableSelect the cells with source data you want to use in your pivot table. Note: Each column will need a header.In the menu at the top, click “Data” > “Pivot table.” Click the pivot table sheet (if it’s not already open).In the side panel, next to “Rows” or “Columns,” click “Add” and then choose a value. Note: Sometimes you will see recommended pivot tables based on the data you’ve selected. To add a pivot table, under “Suggested,” select a pivot table.In the side panel, next to “Values,” click “Add”, then choose the value you want to see over your rows or columns. You can change how your data is listed, sorted, summarized, or filtered.Next to what you want to change, click the down arrow.   Google Template GalleryBy installing the free Chrome add-on, you can access dozens of different Google Sheets templates, like this paid traffic reporting template:  From there, your file will be uploaded and automatically converted into a Google Sheet.Sharing and Protecting Your DataOnce your Google Sheet is set up and populated, you’ll want to think about how to share and protect your data. Data is automatically saved, so you don’t need to worry about that part. You can select who you share your file with and whether they have edit, comment, or view permissions. You can also protect specific data within your sheet so that those who have access can only edit certain cells.To share a file:Go to “File” > “Share” (or just click the blue Share button in the top right corner)Enter the email address of who you’ll be sharing the spreadsheet withAssign permission levels (such as “View only” or “Can edit”)Click “Advanced” and select any additional privacy conditions needed To protect data:Navigate to “Data” > “Protected Sheets and Ranges”Choose “Range” or “Sheet” (to protect an entire sheet)Select the data you’d like to protectClick “Set Permissions”Choose to show an error warning to anyone who attempts to edit or customize editing permissions for certain people.Organizing Data in Google SheetsGoogle Sheets is a powerful tool that can hold a ton of data. That means the more data you have, the harder it becomes to find it — that’s when filtering comes in handy. Google Sheets has several filters that allow you to select the data you want to see and hide what you don’t.How to Hide DataGoogle allows you to hide entire rows or columns. This becomes useful when you want to restrict views for sharing, or when you’d like to control the amount of data you’re viewing at any given time. To hide a column, right-click the column you want to hide, then select “Hide Column”. When you hide a column, two arrows will appear on the previous and subsequent columns. Click these to restore the column to full view.= How to Use Google SheetsNow we’re ready to dive into the more advanced how-to’s and lessons on using Google Sheets.Understanding the Google Sheets ToolbarOne of the very first things to do is master the icons located in the Google Sheets toolbar. Doing so will help ensure you’re getting the most out of its abilities and that you’re saving time with shortcuts. Take a look at the screenshot below to identify some of the basic icons and their purposes within the toolbar.SourceHow to Create a New SpreadsheetWhen you’re ready to create a new spreadsheet, you’ll just need to follow a few quick steps to get started. Open Google Sheets and click “File” > “New” > “Spreadsheet”.Once you create your new spreadsheet, you can start adding data. If you want to work with an existing spreadsheet from Excel instead, you’ll need to import that data into your new Google Sheet.How to Convert Excel to Google SheetsWhen you need to import an Excel spreadsheet into Google Sheets, go to “File” > “Import” > “Upload” and then select a file that’s in one of the non-password protected formats (such as .xls, .csv, or .txt for example).last_img read more

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How to Convert With Psychology: 4 Design Levers To Pull

first_img Conversion Rate Optimization Originally published Mar 18, 2019 7:00:00 AM, updated October 30 2019 Users, visitors, prospects, leads, and customers.What do all these words have in common?They’re how we, as marketers, classify the people who engage with our brand — humans with needs and desires. Yet, as we lump them together in analytics dashboards, based on view time, country of origin, bounce rate, and countless other attributes, it’s easy to forget that they’re just like you and me.Human needs and desires create demand for your business. They’re what your product or service aims to fulfill. But, in order to fulfill these needs and desires, your business needs more than just a good product. You also need a solid grasp of design.Design, more than anything else, is understanding what drives people’s behavior. What do they want? How do they want to receive it? And how can you deliver it to them? In other words, you need a firm grasp of psychology.Fortunately, when you optimize your website design for conversion, you can leverage psychology everywhere: in colors and numbers, shapes and taglines, and even the serifs of letters. And knowing how psychology and design intersect is key to guiding prospects toward conversion.Below, we’ll take a look at four foundational principles that will help you marry psychology with design, as well as some little-known phenomena that can give you an edge in your design and conversion rate optimization efforts.Click here to download our free introductory ebook on marketing psychology.How to Convert With Psychology: 4 Design Levers To Pull1. Beat the curse of knowledge.From the moment you set out to design any form of marketing collateral — an ad, email, or landing page — you’re cursed. Cursed with knowledge, that is.To explain further, you obviously know your product well. Your audience, however, does not. So, even if you’ve created a new and innovative product, its benefits won’t register with your audience if you can’t explain it in simple terms. This phenomena isn’t limited to new and complicated products, either. A lot of times, simpler products require the simplest descriptions.Take bed sheets, for example. Bed sheets are an ubiquitous product that everyone knows how to use. We don’t need to read a manual to understand how to stretch them over our mattresses.All bed sheets aren’t created equal, though. For instance, you could sell bed sheets with microfibers, high thread counts, or distinct material types. And when you’re writing descriptions of your bed sheets’ features and benefits, it’s natural to think everyone else has the same knowledge about microfibers and thread counts as you do.What you may not realize, however, is that most of your target audience won’t have your level of product expertise. Consequently, in your attempt to convey a unique selling proposition, you could’ve filled your product description with jargon, which actually makes its selling point harder to understand.This is the reason the curse of knowledge is so hard to beat — even if you know it’s impacting your ability to write clear, concise, and compelling copy, you can’t really pinpoint the curse’s degree of affect on you. Try all you want, but it’s almost impossible to truly imagine what it’s like to be in your prospects’ shoes. You can’t “unknow” what you know.So, how do you beat the curse of knowledge?Consider testing your ad, product listing, email, or landing page on members of your target audience who haven’t been exposed to your product yet.During your test, try to figure out if they can immediately understand why your product is better than your competition. If they can’t, ask them to explain why, and use their feedback to optimize your marketing collateral in the future.2. Channel your inner city planner.Nowadays, attracting attention is a huge challenge and retaining it is even harder. But, in order to convince a visitor to convert on your website, you must be able to do both.To help you attract and retain your target audience’s attention, let’s go over some findings from a branch of social science founded in the early 1900s — Gestalt Psychology.Most people are familiar with Gestalt psychology through the phrase, “The whole is greater than the sum of its parts,”, which, today, can be translated to “Rather than perceiving all things equally, we perceive them in the context of their whole.”For example, image you’re driving through a bustling city. When you’re behind the wheel, what are you paying attention to? Most likely your surroundings, like the cars around you, lights, signs, pedestrians, and bikers, right?Well, that’s not because there’s nothing else to pay attention to. There’s much more to pay attention to in a busy city. Your brain is just focusing your attention on the most relevant stimuli in your specific situation, like other drivers, pedestrians, and signals, instead of irrelevant stimuli, like restaurants and barber shops (unless you’re looking to grab a bite to eat or get a haircut). Now, this isn’t happening just because of your amazing prioritization skills. It’s also happening because most cities are designed relatively well. For instance, one way signs show you which streets you can’t turn on, yellow lights warn you to slow down, and red octagons tell you to stop. These indicators have been reinforced as important signals in your mind ever since you started driving.In regard to digital marketing, a similar process takes place when visitors consume a web page. Our visitors are like drivers in a city, and as marketers and designers, we need to effectively guide them toward the most important parts of our web pages. To learn how to do this, check out the following principles from Gestalt psychology:The Law of SimilarityHumans tend to group similar things together. Due to this tendency, we also notice things that stand out from the crowd. For example, in the image below, clustering the yellow flowers around the red one makes it stand out.When it comes to guiding visitors toward certain elements of your web page, the law of similarity is the most important principle to leverage. Any contrast in size, motion, color, and weight will attract people’s attention. Eye tracking studies also show that we “enter” web pages through its largest elements, like its image or headline. Then, we consume the smaller elements, like its subheadings, bullets, bolded and italicized words, and then finally its copy. In a nutshell, if an element is larger than its surroundings, like a headline or featured image, it will draw more attention than its surroundings. If an element is a different color than its surroundings, like a call-to-action button or a form, it will also draw more attention than its surroundings. And if elements look different, like bolded or italicized words, they will draw more attention than the text around them. These are some principles to keep in mind when you’re designing content for consumers who have a fleeting amount of attention.The Law of Past ExperienceThe Law of Past Experience states that visual stimuli, under certain circumstances, will be categorized according to past experiences. For instance, consider the standard website design. The internet has been around long enough that certain designs have become so common that they’re an industry standard now.Navigation bars will always be at the top of websites. Site links will be at the bottom. And since humans have been reading for such a long time, a headline will lead to a subheading, which will then lead to body copy. Breaking this fundamental structure by aligning your text to the right or moving your navigation bar to the left sidebar will only create confusion.The Law of PragnanzOur brains prefer simplicity. Whenever possible, we will simplify complex visuals to comprehend them in an easier, quicker fashion. So don’t over-complicate your web pages. Unless you’re writing for industry insiders, eliminate jargon from all your content. You should also stray away from huge blocks of text. If you need to write longer body copy, separate it into digestible chunks of information, like small paragraphs or bullet points.The Law of ProximityWhen perceiving a group of visual stimuli, we group things that are close together. For example, below, you see two groups of dots, one set of 18 and another set of 12, as opposed to one set of 30 dots.So whether you’re labeling form fields or creating icons with descriptive text, your visitors should instantly understand what belongs where.3. Leverage the decoy effect.If your landing page features two pricing options, and your goal is to subtly guide visitors to choose one option over the other, consider including a third, decoy option, which is an asymmetrically valued option that taps into our natural desire to get the best deal possible.One of the most well-known examples of the decoy effect comes from a famous pricing experiment conducted by Dan Ariely, a behavioral economics professor at MIT.In his study, he asked 100 MIT students which of the following subscriptions they’d rather purchase.The print-only subscription was the decoy option, since it was the same price as the print & web subscription but offered significantly less value. After he took his poll, he discovered that 84% of the participants selected the print & web subscription, 16% of them selected the web-only subscription, and none selected the print-only subscription.According to these results, The Economist would have generated $11,444 in revenue from these students.In another poll given to 100 different students at MIT, Ariely removed the “print only” option and asked them which subscription they would rather purchase. This time, the results were the complete opposite of the first experiment — a measly 32% of the participants chose the print & web subscription and a whopping 68% of them chose the web-only subscription.Without the decoy option, which made the most expensive option seem like a better deal, significantly less people bought the priciest subscription and significantly more people bought the cheapest subscription.According to these results, The Economist would’ve only generated $8,012 in revenue from these students, which was nearly $3,500 less than the experiment with the decoy option.In sum, to successfully use the decoy effect, you have to make sure that your third option is asymmetrical in value to the other two options. Put simply, the decoy should make the option you want to nudge your visitors toward look like the best deal.In the experiment above, most participants choose the print & web subscription because they thought they were getting something that was worth $185 for only $125. But, if you think about it, is the print-only subscription really worth $125? Most likely not.When the print & web subscription was priced this way, though, the participants thought they were buying a print subscription and getting a free web subscription. As a result, they perceived this subscription to be the best deal and couldn’t help but choose it.4. Minimize user stress as much as possible.Imagine you’re trying to register for an account on a popular discussion forum so you can post a pressing question. However, there’s an issue with your form.You’ve hit “Register” twice already, but the page has reloaded with an error message at the top of the form that says “Sorry, there was a problem with your registration. Please make sure all fields are accurate.” This form is also fifteen fields long, and there’s no indication of what you’ve exactly done wrong.Needless to say, you’re frustrated. And this stress greatly impacts your biology, triggering the release of the stress-inducing hormone, cortisol. In a blog post for ConversionXL, Alex Birkett elaborates on cortisol’s effect on your target audience:When users feel frustrated, they get stressed and cortisol starts to build up. If it hits a certain threshold, users will give up and go to your competitor’s site. Life is too short to go crazy trying to deal with crappy form design as well as unhelpful error handling.Most of us can relate to this kind of experience — attempting to solve a problem once or twice and then giving up and going somewhere else.This is an unforgivable way to lose conversions. Think about it — these visitors want to convert. In fact, they’re so eager to convert that they’re trying to do so a second time. But, unfortunately, you weren’t clear about the error they made. So they left to find another website that didn’t make converting so hard.To combat this issue, you should write descriptive error messages next to the field where the error was made. And make sure these messages don’t just say “Error”. They should describe the exact steps the user must take to correct the problem.An even better thing you can do is to clearly label each form field. This will decrease the likelihood of user error because, sometimes, designers overestimate their user’s ability to remember things.For instance, imagine you’ve arrived at a form that has placeholder text inside each field, like, “Enter age here” and “Enter email address here”. You begin to fill it out, and once you’re four out of six fields through, one of your co-workers walks up to your desk.A few minutes of small talk later, you return to the form. But you’re having trouble recalling the information you’re supposed to enter in the current field. Even though you just have to delete the text in the field, it still frustrates you, triggering the release of cortisol in your brain.Brands need to consider this small yet potent problem when building their forms. And according to Katie Sherwin of Nielsen Norman Group, it’s especially important they do so because of how distracted people are today.If the user forgets the hint, which people often do while filling out long forms, he has to delete what he wrote and, in some cases, click away from the field to reveal the placeholder text again. In an ideal world, users would be entirely focused when filling out a form. But in reality, users multitask. They have different tabs open, or they might be pulled away by an email or phone call. For complex tasks, they might have to stop and go retrieve a document or order number. From our research on mobile usability, we know that mobile users are also frequently distracted and interrupted while using their devices. So, it’s important to help users pick up where they left off.The best way to help users pick up where they left off is by placing clear, permanent labels above or next to each field, like this: And for those wanting to remove nearly all friction from form completion, consider a one-click sign-up through Google or Facebook. Converting With PsychologyThe list above is just a few examples of the countless psychological phenomena that impact user behavior. When you better understand how the human brain operates, you can apply some proven principles in all aspects of web design to win conversions.Now the only question is, will you? Topics: Don’t forget to share this post!last_img read more

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The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool

first_img Facebook 20% Rule Topics: Facebook advertisers are not allowed to cover their ads’ images with more than 20% text. This rule applies to both single image and carousel ads run on Facebook and Instagram. Ads with more than 20% text covering any images might be rejected by Facebook’s review team or might be shown less frequently. There are a few key exceptions — discussed here. Facebook Advertising The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.If you want to reach and engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possible into the rest of the content on their newsfeeds. This means focusing on simple, high-quality images, straightforward messages, and most importantly: minimal text.Facebook knows that the best performing ads include images with little to no text, which is why they created the 20% rule. This rule states that in order to run an image-based ad on Facebook, your image(s) must contain less than 20% text.For a complete guide to creating Facebook ads, check out our article here.Free Lookbook: 50 Facebook Ad Examples That We Actually Clickedcenter_img Originally published Jun 20, 2019 7:00:00 AM, updated June 20 2019 It’s important to note that the 20% rule only applies to text that covers images attached to your ad. It does not include text on your ad outside of images, like the description copy or call-to-action button.There are a few exceptions to the 20% rule, including images of book covers, album covers, event posters, video games, and some product images that contain text (e.g., a cereal box). Text-based logos are not an exception to the 20% rule, and will be counted as text when Facebook reviews your images.So, why exactly does the Facebook 20% rule exist? It all comes down to what users want to see and engage with in their newsfeeds. Ads with less overlay text actually perform significantly better than images crowded with text, so the rule actually creates a better experience for both users and advertisers.Facebook Text Overlay ToolWhen Facebook reviews your ad images, they examine how much of your images are covered by text. While you’re creating an ad, it can be tricky to evaluate the exact percentage of text covering your image — fortunately, Facebook provides a tool you can use to check before you even submit your ad for review. You can access that tool right here.Here’s an example of an image with an ideal amount of text:Your best approach when creating a Facebook ad is to use little to no text. In this example of an ideal ad image, there’s only a small text-based logo and no other copy. An ad with a simple image like this will blend more easily into users’ newsfeeds and is much more likely to gain exposure and engagement among your target audience.In the next example, there’s an extra line of text:This image technically passes the 20% rule, but the extra line of text means you risk your ad being seen by fewer people. Instead of adding copy to your image, try adding it directly into the body copy of your ad.This final example is exactly what Facebook does not want to see:This ad contains too much text over the image. The information displayed here could easily be incorporated into the body copy of your ad, creating a much cleaner look in users’ newsfeeds. While it’s tempting to throw important information onto your images like this, you risk having your ad rejected by Facebook or alienating users who are turned off by the busy copy.Here’s a simple rule to remember: the best way to capture users’ attention on Facebook is to use an eye-catching image with no text. The 20% rule isn’t just an arbitrary standard — it helps advertisers reach their target audiences more effectively, and prevents users’ newsfeeds from becoming overwhelmed with disruptive advertisements. Don’t forget to share this post!last_img read more

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Australia coach Justin Langer invokes Muhammad Ali to inspire Ashes rebound

first_imgAustralia coach Justin Langer has sought to inspire his team with the tale of boxer Muhammad Ali and his stolen bike to put the Headingley setback behind them and seize back the “stolen” Ashes at Old Trafford.Holders Australia came within one wicket of retaining the Ashes at Headingley but an unbeaten century by Ben Stokes and a string of fielding mishaps delivered England a nerve-jangling victory and levelled the series at 1-1.Langer likened Australia’s Headingley despair to the theft of Ali’s bike in Louisville, Kentucky, which led to the then-12-year-old taking up boxing in a local policeman’s gym.”Champions have all had times of adversity, whether it’s in business, sport or life,” Langer told reporters in Manchester ahead of the fourth test starting Wednesday.”The ones who come back from it … think about Muhammad Ali getting his bike stolen.”That was the fire he needed to become the greatest boxer of all time.”We felt a bit like we got the Ashes stolen the other day.”Now we’ve got to work out what we’re going to do, and use that as fire.”Australia have only to win one of the last two tests to retain the Ashes in England for the first time since 2001 and will welcome back master batsman Steve Smith at Old Trafford after he missed the third test due to concussion.While England’s players enjoyed a few days’ rest with family and friends to freshen up after Headingley, Australia played a tour match and Langer demanded rested squad members turn up for the three-day match against Derbyshire.advertisement”In my opinion, the best practice is match practice,” he said. “We rested a number of our first 11 players to give them a mental break and a physical break.”There were six or seven guys who had a good break in Derby.”We got plenty out of that game … we played good cricket.”To win a three-day game in two-and-a-bit days is a pretty good effort … We’re worried about our preparation, not England’s.”Also Read | Ashes 2019: Usman Khawaja dropped, Steve Smith and Mitchell Starc back for 4th TestAlso Read | Ashes 4th Test: Joe Denly to open for England instead of Jason RoyAlso Seelast_img read more

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FIFPro calls for halt to women’s Copa Libertadores tournament in Quito amid unrest

first_imgGlobal footballers’ union FIFPro on Sunday called for the suspension of the women’s Copa Libertadores tournament in Ecuador as several players feared for their safety amid political unrest in the capital of Quito.The South American Football Confederation (CONMEBOL) said it was monitoring the situation but had not yet made a decision on whether the tournament, which began on Friday and is due to run until Oct. 27, would continue.”Players from several clubs have contacted us saying they fear for their safety,” FIFPro said in a short statement posted on Twitter.Featuring 16 teams from across South America, the tournament is being played across two stadiums in Quito, where armored military vehicles patrolled the streets on Sunday after police and protesters continued to clash in the worst civil unrest for more than a decade.At least seven people have been killed, several hundred wounded and more than 1,000 people arrested in protests that began on Oct. 3 after the government cut fuel subsidies.Four matches were played on Friday’s opening day of the Copa Libertadores but CONMEBOL suspended the four games scheduled for Saturday. With no games scheduled for Sunday, the next four ties are due to be played on Monday.last_img read more

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Shakib Al Hasan kept away from practice on ICC insistence, faces ban for not reporting corrupt approach

first_imgBangladesh’s top player Shakib Al Hasan is being kept away from practice ahead of the team’s high-profile India tour on ICC’s instructions, local media reported while claiming that the all-rounder is set to be banned for not reporting a corrupt approach.The star all-rounder, who is also the country’s Test and T20 skipper, reportedly could be banned for 18 months by the International Cricket Council, compounding the Bangladesh Cricket Board’s (BCB) problems ahead of the tour of India. The rubber, comprising three T20 Internationals and two Tests, starts November 3.According to one of the country’s leading Bengali daily ‘Samakal’, “It was on the insistence of ICC that Shakib has been kept away from practice by the BCB. That’s the reason he neither featured in the practice games nor did he join the meeting late on Monday evening with the president to discuss pink-ball Test.”The ICC has refrained from making any comment at this stage.Two years ago, the daily wrote, Shakib received an offer from a bookie before an international match, which he did not report to the ICC’s Anti-Corruption and Security Unit (ACSU).According to the newspaper, Shakib also confessed about it to the ACSU’s investigating officers recently.There has been uncertainty over Shakib’s availability for the India assignments after he missed the pre-tour camp, including a practice game, in Mirpur.The squad is set to leave for the neighbouring country on Wednesday and Shakib is not going to be a part of the touring party.In his absence, senior-most player Mushfiqur Rahim might lead the team in Tests while one among Mahmudullah Riyadh Mosaddek Hosain is set to be the skipper in the three T20 Internationals.advertisementThe development only adds to the problems of BCB, which is trying to convince its players to agree to BCCI president Sourav Ganguly’s proposal for a day-night Test with pink ball at the Eden Gardens.Bangladesh begin their India tour with the three T20Is, starting on November 3, before heading to Indore to kick off their World Test Championship campaign from November 14.The second Test at Eden Gardens begins on November 22.Shakib recently spearheaded a players’ strike before calling it off after the BCB assured that their demands, including a pay hike, will be fulfilled.Also Read | Bangladesh T20I skipper Shakib Al Hasan could miss India tourlast_img read more

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ISL 2019-20: Marcelinho brace helps Hyderabad to maiden win vs Kerala Blasters

first_imgHyderabad FC came back from a goal down to register their first win in the Hero Indian Super League as they edged past Kerala Blasters FC 2-1 at the GMC Balayogi Athletic Stadium on Saturday.Rahul KP (34′) gave Kerala the lead in the first half but two second-half strikes from Marko Stankovic (54′) and Marcelinho (81′) sealed full points for the hosts with a delightful free-kick.Kerala were jolted right at the beginning when central defender Gianni Zuiverloon picked up an injury. Raju Gaikwad made his debut for the club, replacing the Dutch defender.The visitors were the more dominant side from the beginning and were close to breaking the deadlock in the 15th minute when young Rahul KP tried his luck from distance. But his effort flew just above the crossbar.The hosts had a chance of their own when Marcelinho got to Rohit Kumar’s through ball inside the box. He twisted and turned in a bid to go past Mohammed Rakip, but the Kerala right-back stood firm and snatched the ball away from the Brazilian.Kerala custodian TP Rehenesh almost gifted Hyderabad the lead in the 33rd minute when he failed to control Gaikwad’s back pass with his chest. Abhishek Halder was in position and tried to tap in but luckily for Kerala the ball went wide.Hyderabad would regret that miss immediately. Rehenesh’s goal kick was unconvincingly cleared by Shankar Sampingiraj and the ball fell for Sahad Abdul Samad. The midfielder lobbed the ball for Rahul who found the back of the net with a first time shot.advertisementBartholomew Ogbeche could have doubled the lead in the 42nd minute when he received a through ball from Moustapha Gning and found himself one on one with the goalkeeper, but a heavy touch allowed Kamaljit to rush out of his line and collect the ball.Hyderabad started the second half on a brighter note and came close to equalizing in the 48th minute. Marcelinho created the chance with a brilliant run down the left flank and beat Gaikwad with pace before cutting in and squaring the ball for Robin Singh.However, the striker unnecessarily complicated an easy tap in and squandered the opportunity.The hosts restored parity in the 54th minute when Gning tripped Mohammad Yasir inside the Kerala box to give away a penalty. Marko Stankovic duly converted the spot-kick.At the other end, Hyderabad should have taken the lead in the 76th minute when Marcelinho received a through ball on the left flank. The Brazilian went past Jairo Rodrigues comfortably and attempted to curl the ball into the net at the far post but his shot went wide.Marcelinho soon made up for his mistake by converting a classy free-kick in the 81st minute. The hosts were awarded the free-kick after Gning had brought down Nikhil Poojary with a poor challenge. The Brazilian found the back of the net with a curling left-footer to hand Phil Brown’s side their first win of the season.last_img read more

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Oklahoma State Top Football Target Making Official Visit This Weekend

first_imgOklahoma State’s top target on the gridiron is making his official visit to Stillwater this weekend for the Texas Tech game. The top target, Evan Fields, is a safety and supreme athlete from Midwest City, OK, with offers from K-State, OSU, and high interest from the Sooners. He made his official visit to Manhattan last weekend, where he saw the Pokes come from behind to topple the Wildcats.Official visits are paid for by the university, which means they are able to roll out the red carpet to try and impress the recruit. So far, so good on that front. Here’a a pic of his room during the visit.https://twitter.com/Evan4_/status/797471078360682496The 6-foot-2, 190-pound prospect from Mike Gundy’s alma mater is a bit of a late bloomer on the recruiting front. Although OSU just jumped in recently, make no mistake he is one of the most wanted prospects by the OSU staff. With good reason, he’s a hard-hitting safety with excellent cover skills who would make a perfect fit on the back end of Glenn Spencers defense.With OSU set to lose Jordan Sterns and Derrick Moncrief at safety this year, they need someone to come in and contribute immediately at safety. Fields certainly fits that mold. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

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Zach Sinor Gives Cowboys a Leg Up, Keeps Frogs at Bay

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Oklahoma State’s defense played its best game of the season in Ft. Worth on Saturday as they allowed TCU its lowest scoring total in 18 years. But while the defense deserves its fair share of credit, one man gave them a leg up.And his head coach knows it.“Our punter? We punted three times and I think his punts, he was excellent. He had one real long one and the other two I think were spot-on.”“Spot-on” is a great way to put it.A big key to the Cowboys’ success this year has been field position. If you read our look at the Advanced Stats last week, we talked about how important it is.Coming into Saturday’s game, Zach Sinor led the nation with 60.5 percent of his punts being downed inside the 20-yard line. As a result, Oklahoma State entered the game leading the nation in opponent field position, with opponents’ drives starting on average at their own 23.8-yard line.TCU’s average starting field position was their own 26-yard line and that included the muffed punt that gave them a start on OSU’s 6-yard line. If you take that play out the Horned Frogs’ average starting field position was their own 19-yard line and their average starting field position on punts was their own 6-yard line.The downed spot for his three punts to the Horned Frogs? TCU’s 4-yard line, TCU’s 4-yard line and TCU’s 11-yard line.All three of those punts came in the first half when the game was still close. All three of the ensuing possessions ended with TCU punting it back to the Cowboys.Sinor, the marksman, has now dropped 29 punts inside the opponents’ 20-yard line this year with only one touchback.The Cowboys have one game to win if they want to accomplish their goal of a second Big 12 title and it’s against the Big 12’s most balanced offense. Once again, field position will be key.Mike Gundy makes the trip with a very effective specialist in Zach Sinor and a memory of how important special teams can be in that stadium.last_img read more

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Gundy Compares ’17 Cowboys To Historic 2011 Squad

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Since 2011 when the Oklahoma State football team was absolutely magical, comparisons to that time have been few to none from coach Mike Gundy, but he did it on Monday.It’s understandable why Gundy wouldn’t like to make the comparison, especially in the past few years. The ’11 Cowboys finished No. 3 in the nation, and as everyone knows, were up to No. 2 before their trip to Ames, Iowa.That team had one of the best statistical offenses in college football history. That team produced NFL pros including Brandon Weeden, Justin Blackmon, Joseph Randle and Justin Gilbert.But let’s blow your mind and show you why this year’s is the most qualified comparison yet.*Just a reminder: Mason Rudolph and James Washington returned for their senior seasons, and Justice Hill will be a sophomore in 2017.As a lot of media have recognized, OSU should be one of the best teams in college football. Gundy certainly notices the potential as well as the similarities.“We were a little more experienced then at the running back spot with Joe Randle,” Gundy said. “Justice is a good player, but obviously not as experienced as Joe. Had a group of wideouts then, and we had Blackmon, who Washington could be comparable to him either way arguably.”Hill has more than double the reps than Randle had in 2010, and Blackmon’s stats were far better than Washington’s last year. But this year’s receiver corps is likely far superior to the 2011 group.Here are the receiving stats from 2011 and 2016:Add in Marcell Ateman, Tyron Johnson, Tylan Wallace and others, let’s get real: This will be the greatest group of receivers ever at OSU.Offensive coordinator Mike Yurcich said all credit goes to receivers coach Kasey Dunn, who not only recruited so much skill, but also has developed it into such a cohesive, close group.“I don’t know how easy it is to have that much talent in a room but yet get those guys geared and focused on one goal,” Yurcich said.More good news is that the ’17 team might be better on defense, Gundy said.Last season’s defense will likely put the ’17 group to sleep after OSU lost Jordan Sterns, Vincent Taylor, Jordan Burton, Devante Averette, Ashton Lampkin and Motekiai Maile, but Gundy is probably right. When the Cowboys were fighting for their spot in the national title game in 2011, the only problem people had was they didn’t play very good defense.The ’11 OSU scoring defense was seventh-worst in the Big 12 at a time when the conference was known for poor defending. Last year, the Cowboys’ scoring defense finished third in a much-improved defensive conference. You have to figure production won’t fall off four spots in the conference.2011 wasn’t the best defensive year, but that group was good a forcing turnovers, Gundy said. In fact, OSU led the nation in turnover margin at 1.62 per game.“(That) allowed us to get more opportunities, and then we’d get in a track meet,” Gundy said. “And we could outscore you.”The positive about the ’17 defense is depth, particularly along the defensive line, Gundy said. There are nine defensive linemen who power clean over 315 pounds, bench more than 350 – five of which can do over 400, and nine who can squat above 450 pounds.Read that again.“I think we’re back into that role that we had where we can play a pretty solid 2-deep and keep those guys fresh,” Gundy said. “In this league, your defense gets beat up in November. We got the best basketball league in the country, but nobody knows it because they beat each other up for two months. That’s what happens to defensive guys.”They just have to find a couple of cornerbacks who can be trusted and can play immediately, he said. Throw in a punter and a quarterback who will probably be tops in the nation at their positions, and you might have something special.“We talk about that, the strategy based on our personnel is and what we think we can do in all three phases,” Gundy said. “So there are a lot of similarities.“I hope it turns out that way.”last_img read more

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100 Days of Summer: Get to Know No. 91 DeQuinton Osborne

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. As we continue our summer-long countdown of Oklahoma State’s roster, we focus today on a big-time transfer who’s already made a big impact at OSU.How he got to OSUA three-star defensive tackle out of Grand Prairie, Texas (South Grand Prairie HS), Osborne spent one redshirt year at Missouri before he voluntarily left the program. He spent the next two years at Kilgore JC where he quickly made a name as one of the more sought-after junior college prospects in the country.Osborne eventually signed of letter of intent to play at Baylor but with Art Briles’ dismissal, he was released from any ties to the university. OSU D-line coach Joe Bob Clements saw his chance to add quality depth, and Osborne chose to come to Stillwater.What he’s done in StillwaterOsborne made an immediate impact upon arrival in 2016. He played in 11 games and was a key part of the defensive tackle rotation. At 6-foot and 305 pounds, Osborne is a load. But what jumps off the tape most is his athleticism.He showcased that in this perfect play against Kansas. He drops back into the lane of this ill-advised pass, makes the play and then tiptoes the sideline before obliterating 5-foot-10, 200-pound Jayhawk running back Taylor Martin.Osborne recorded 12 tackles, 5.5 tackles for loss, 3.5 sacks, two QB hurries and that memorable interception.Role in 2017With the departure of mainstay starters Vincent Taylor and Mote Maile, Osborne will likely have the opportunity to earn a starting role. With Mike Gundy’s prediction of hockey-like line changes, the Cowboys will rotate at least two deep. Expect to see a lot of Osborne, even with the depth the Cowboys enjoy.Noteworthy Stats and highlightsRecorded three tackles, 2.5 sacks and a QB hurry against Iowa State in 2016. That, and of course the aforementioned “Rock Chalk makes a poor road block” sequence.last_img read more

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Darius Curry’s Move to Safety Proves Fluidity in Secondary

first_imgJerel MorrowZa’Carrius GreenDarius CurryAJ Green Which isn’t great but also means Spencer and cornerbacks coach Tim Duffie think at least one of the young corners is ready to start. Curry isn’t a show-stopper. During spring practice, Ramon Richards classified Curry as a “technical” player who focuses on his craft. That sounded nice, particularly at a position with excess athleticism and not enough experience.AdChoices广告This also shows that almost every player in the secondary can be moved.The pros of that: Easy replacements in case of injuriesBetter coverage optionsMore versatile packagesThe cons:Might seem like scramblingCan look foolish if the talent doesn’t translateIncreasingly impossible to master either positionThe last one was Spencer’s explanation for moving Curry.“I pulled him in a couple weeks ago, and I said, ‘Darius, this isn’t fair to anybody,” he said. “You’ll never get better at one position if we have you playing two.”But the Cowboy defense has done an outstanding amount of “playing two” since this time last year. Richards went from corner to safety. Kenneth Edison-McGruder went from safety to linebacker. Trey Carter went from defensive end to tackle. And now Curry.The good news is they can always go back. All of the spring moves can be reverted, which would make the secondary look like this: Tre FlowersKenneth Edison-McGruderRamon RichardsAdrian Baker Za’Carrius GreenPhilip Redwine-BryantMadre HarperMalik Kearse Darius CurryJerel MorrowRodarius WilliamsLamarcus Morton With only two definitive starters in a secondary of four, Darius Curry has moved to safety “full-time,” defensive coordinator Glenn Spencer told GoPokes.com.That (likely) means this:center_img While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Safety 1Safety 2Cornerback 1Cornerback 2 Safety 1Safety 2Cornerback 1Cornerback 2 Tre FlowersRamon RichardsAdrian BakerAJ Green (or) It’s also a huge plus that the front seven is fairly solid, and it starts with the defensive line. Mike Gundy noted that before spring practice.“We have nine guys on the defensive line that power clean more than 315 pounds,” said Gundy. “We have nine guys that bench press more than 350 pounds, and five of them are over 400. … We have nine guys that all squat more than 450 pounds.”That’s great, and it will have to be to shrink the window in the secondary. Because no one is doubting the ability of these young corners to cover, just to cover for long enough. That’s why moving Curry to safety is significant. It only makes the corner situation riskier when it already felt like a Mason Rudolph keeper up the middle.last_img read more

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Videos: Ends Brailford and Leveni Praise Each Other’s Play

first_imgWe talked to defensive ends Vili Leveni and Jordan Brailford about their 2017 defense, and they both mentioned each other as somebody to watch out for as the season nears. Both missed time last year because of injury, and both should have a huge impact on how good OSU’s defense could be this season.AdChoices广告 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

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