It’s Too Little Too Late

first_img Get the Free eBook! Want to master cold calling? Download my free eBook! Many would have you believe that cold calling is dead, but the successful have no fear of the phone; they use it to outproduce their competitors. Download Now By the time you need to have nurtured your dream client and earned the right to compete for their business, it’s too late to start nurturing. By the time you recognize the need to create value before claiming it, nurturing can’t help you.By the time your pipeline is too poor to produce the results you need, it’s too late to do anything about it. By the time you recognize that you need to prospect, prospecting can’t help you.By the time you needed to have gained a serious understanding of your clients business to build a solution, it’s too late to glean the insights that would have allowed you to build the right solution. By the time you present, it’s too late to look for insights.By the time you need to have built consensus around you and your solution, it’s too late to garner the votes you need. By the time you need the votes, asking for the votes can’t help you.By the time you are negotiating over price, it’s too late to start creating value. By the time you decided to push back on value, it’s too late to start establishing it. You needed to agree on the value created before that point.The natural laws on the universe are always on display and at work in sales. You can’t reap what you haven’t sown. There’s no playing catch up. It’s too little too late. Don’t put off until tomorrow what you need to do today.Today is yesterday’s tomorrow. If you did the work you should have done yesterday, that worked out fine for you. But if you didn’t, there’s a high price to pay.last_img read more

Read More »

On Investing in Oneself

first_imgOne of the reasons people don’t invest in themselves is because they really don’t understand the enormous return on that investment.I was fortunate enough to attend Harvard Business School for my executive education. The very first class I took was given by Professor Max Bazerman. Bazerman is one of the world’s foremost authorities on negotiation, and the biggest companies in the world call him when they need help because the stakes are high. I won’t share with you what Professor Bazerman did in that first class, but simply watching him go through one exercise has literally been worth millions of dollars to me.It Costs Too MuchIf you spend the money on an education without looking for—and applying—the million dollar lessons you will perceive education as being expensive.But education is cheap. What is expensive is not investing in yourself, not finding the priceless ideas that you can apply over the course of your lifetime. What’s expensive is making unnecessary mistakes and losing opportunities because you weren’t educated to recognize either.It Costs Too LittleA book costs almost nothing. Because it costs so little, you may not realize the value of the book.The three Neil Rackham books I read in the late 1980’s have been worth hundreds of millions of dollars in revenue to me and my companies over my lifetime. But only because I read the books and worked diligently to apply them to my work in sales and sales management. All told these books might have cost me $75.The monetary cost of a book is next to nothing. Most people don’t recognize that the cost of the book doesn’t reflect the value of the contents. They don’t recognize it as an investment because it costs too little.Getting a Return on Your InvestmentThe return on the investments you make in yourself is exponential. To realize that return you have to make the investments of time, energy, and money. Then you have to work to apply what you learned to your business and life. There is no greater investment you can make, and nothing produces a greater return.last_img read more

Read More »

4 BJP MLAs ready to join Congress in MP: Namdeo Das Tyagi

first_imgA day after two BJP MLAs voted in favour of a Bill in the Madhya Pradesh Vidhan Sabha leaving the party in shock, Namdeo Das Tyagi, popularly known as ‘Computer Baba’, on Thursday claimed he had names of another four BJP MLAs who were ready to back the Congress.“Four BJP MLAs are in touch with me and they want to support the Congress,” said Mr. Tyagi, Chairman of the State government’s Ma Narmada Ma Kshipra and Ma Mandakini River Trust. “All of them are politicians with heft. Whenever Chief Minister Kamal Nath gives me the go-ahead, I will present their names before you,” he told The Hindu.Before being appointed on March 10 as the Chairman of the body tasked with conserving the three rivers and checking illegal sand mining on their beds, Mr. Tyagi was given Minister of State status under the Shivraj Singh Chouhan government as a member of a panel to conserve Narmada river.However, six months later, terming its government “irreligious”, he accused Mr. Chouhan of not keeping his promise to conserve the river.The MLAs didn’t specify their demands to him. “They’ll tell it themselves when the time comes,” Mr. Tyagi said.Accusing the BJP of playing politics of intimidation, he said he wouldn’t reveal the names now as the party would begin to intimidate him if he does so. “Mai bataa dunga toh yeh toh barah bajaa denge mere [If I reveal their names now, they’ll trouble me a lot]. When I quit the BJP, its leaders gave me a tough time. Everyone is scared of them. You know what Shivraj Singh Chouhan is capable of,” he said.A day after the Congress government lost the floor test in the Karnataka Assembly on Tuesday, the Madhya Pradesh government heaved a sigh of relief when BJP’s dissident MLAs Narayan Tripathi and Sharad Kol voted in their favour on the Criminal Law (Madhya Pradesh Amendment) Bill, 2019.“They were shouting in the morning that the Congress government stood on a weak footing, but they got a fitting reply in the evening. After these four MLAs come out in the open, I am not sure how many from the other side will cross over to the Congress,” said Mr. Tyagi.last_img read more

Read More »

Agent Viru

first_imgAnupam MukerjiTuesday, March 1An optional practice day for the team. But the coach showed select players some highlights from the match against England. Bhajji was shown his dropped catch, followed by how he growled at others for their misfields. Piyush Chawla (PC) was shown how he got tonked for two sixes and then reacted to a wicket like he had taken a hat-trick. And Munaf was shown his performance with the bat again and again till it could pierce through his head. “All you had to do was run, you idiot,” Kirsten Kaku was overheard screaming. “But, it’s good to have him in the side,” Agent Viru told me later. “Now I am not the only bull head in the team.” Kaku has sought Sunil Gavaskar’s help to teach Munaf how to put the bat behind the crease. An obvious choice as teacher, given his fascination with “sliding the bat in”, as we have painfully heard a million times in his long career as commentator. But Munaf is quietly confident he will make Gavaskar forget it himself. Amazingly, most of India is wishing the same.Wednesday, March 2PCB Chief Ijaz Butt held a press conference after Pakistan’s win against Sri Lanka. Other than the victory, he spoke of how it was now clear that the Sydney Test Match, famous for Kamran Akmal’s 123 missed chances, wasn’t fixed at all. “It’s clear now that Kamran really can’t keep wickets. We should stop accusing him of dropping catches intentionally,” Butt said. Kamran, in turn, has turned to PC for help with a text that reads, “Please teach me how not to look stupid while doing stupid things on the field.” Viru tells me that PC has promised to teach Kamran as soon as he finishes teaching S. Sreesanth.advertisementThursday, March 3 Suresh Raina is getting desperate to break into the playing eleven. While the rest of the team trained at the Chinnaswamy Stadium, Raina headed to a leading cosmetic surgeon to explore ways of getting dimples on his cheeks. “Look like PC and you can get in,” Viru had suggested to Raina a few days earlier. All for a good cause, after all, Raina can definitely bat better and couldn’t bowl any worse. Raina even called up Praveen Kumar (PK) to confirm the pecking order. Raina was under the impression that his name came after PK’s in the Uttar Pradesh quota. “Even I know this much English yaar,” PK replied. “P comes before S.” And C is closer to D,” Viru added with a wry smile as he narrated the story to me.Friday, March 4I met Agent Viru at his house in Delhi where he had returned to get his rib injury scanned. He updated me on a few mysterious incidents. Apparently, Ashish Nehra’s after shave bottle was found filled with a warm fluid of similar colour but very dissimilar odour. Unfortunately for Nehra, he discovered it much after he had liberally applied it all over his face. Bhajji’s shoes were found filled with sand. And R. Ashwin, another bowler vying for a spot, couldn’t sleep the whole night as he felt his room was haunted. “A pattern seems to emerge if you combine these two incidents with how Sreesanth bowled a beamer at Yuvi and then smashed the bowling coach’s knees,” Agent Viru explained the conspiracy theory. When I asked about his rib injury, he explained, “Ribs were always fine, yaar. I was tired of the bisibele bhath in Bangalore. I had to have my mom’s aloo parathas. Now, I am all set for the next match.”The writer was formerly known as the Fake IPL Player. He will observe the 2011 World Cup through Agent Viru’s eyes.last_img read more

Read More »

Roger Federer Poses for Photograph on Crowd Request During Exhibition Game vs Alexander Zverev

first_img Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time. alexander zverevexhibition matchRoger Federertennis First Published: November 21, 2019, 4:36 PM IST Roger Federer is a crowd-pleaser and the Swiss great proved it once again when he stopped during his exhibition match against Alexander Zverev in Buenos Aires to pose for photographs.Federer and Zverev played an exhibition match in Buenos Aires, right after both were ousted in the semi-finals of ATP Finals by Stefanos Tsitsipas and Dominic Thiem, respectively. In a video that’s going viral on Twitter, Federer was asked by a fan to stay still to pick a photograph and Federer responded to the call by giving a series of poses.Federer not only stopped for a photograph, he gave the fan a thumbs up, gave various during-the-shot poses and ended up entertaining the crowd as well.Someone asked Roger to not move while they were taking photos and this happened pic.twitter.com/coDFLJofNI— Olly (@Olly_ATP_2019) November 20, 2019 All this happened after Zverev had won the first set 7-6 and the second set scoreline read 1-1 with Zverev about to start serving.Another video that is going viral is from their exhibition match in Chile.As Federer was ready to serve, a fan screamed “Te Amo Roger (I love you, Roger!)” from the audience. Federer did not understand at first but then acknowledged the fan.Zverev then looked at the crowd and said, “me… me no?” and smiled as the crowd cheered. last_img read more

Read More »

Shastri-Ganguly spat is a little disappointing: Arun Lal

first_imgFormer India cricketer Arun Lal on Saturday chose to term the ongoing spat between former national team director Ravi Shastri and ex-captain Sourav Ganguly as “disappointing.”Shastri had lashed out at Ganguly a few days back after he was overlooked for the Indian team chief coach’s job. Leg-spin legend Anil Kumble was selected by the three-member Board of Control for Cricket in India’s (BCCI) cricket advisory panel which consists of Sachin Tendulkar, V.V.S. Laxman and Ganguly.WAR OF WORDS”Nothing surprises me in Indian cricket anymore. A member of the committee (Ganguly) wasn’t present and that was disrespectful to the selection process,” Shastri had told media.”A person was disrespectful of a candidate who he was going to interview. He was disrespectful to the job he was entrusted with.”Ganguly who had to leave for the Cricket Association of Bengal working committee meeting during Shastri’s interview later took on the former Indian all-rounder saying he was living in a “fool’s world”.”I also have an advice for Shastri, when the coach of India is selected, which is one of the high-profile jobs, he should be in front of the committee giving his presentation and not sit in Bangkok on a holiday and make a presentation on camera. We can understand family commitments, understand emergencies, but not holidays on the beach,” Ganguly had said.LAL CONDEMNS THE SPATLal, a renowned commentator, however, believes the statements were taken out of context by both former players.”Actually it’s not for me to comment. Sometimes how words are written does not have the same spirit like how they are said. I know both of them really well and I am grateful to both have major contributions in my life, but it is a little disappointing,” Lal told the media here at the Calcutta Sports Journalist Club on the occasion of Worlds Sports Journalist Day.advertisement”Sometimes you get carried away with emotions when you say something and it sounds terrible when written down, I think I will give them a benefit of the doubt.”Both of them have made huge contributions to Indian cricket,” said the 60-year-old who featured in 16 Tests for India.last_img read more

Read More »

Not giving up his shot: Ben Simmons’ jumper could lift 76ers

first_imgView comments “I’m confident in saying I’m not a great shooter,” he said. “I’m getting better, though. It’s a game. There are five people on the court. I lack something that I’m not great at it but there’s other areas I’m very great at it. I run the floor as well as anybody. I’m physical. I can rebound the ball. At 6-foot-10, I’m a point guard, I can guard one through five, but (shooting is) just one thing that’s coming into my game which I’m excited about. I love getting better. I love spending time in the gym and building that confidence.”Simmons worked with trainer Chris Johnson in Los Angeles during the summer, and videos showing him shooting teased fans for months.“I believe if you continue to work, good things will happen over time, and that’s what I will continue to do to keep playing the game I love at a high level,” he said.Simmons is quiet and reserved, a bit uncomfortable around media, but he’s vocal about speaking out against racism. He is the executive producer of a documentary about Adam Goodes, an Australian football player and anti-racism advocate. It opens Saturday at the Philadelphia Film Festival.“Everyone has a voice and everyone has different levels of (a platform) and, together as one, people can create change around the world,” he said.Simmons is also passionate about helping children in the community. He delivered new sports equipment to students in Camden, New Jersey last month and showed up at an elementary school in Philadelphia earlier this week to donate more than 600 new winter coats.“Growing up, my parents told me I have a huge responsibility with what I do and if I have a chance to help kids, I love to do that,” he said.On Wednesday, Simmons became the face of smartwater, joining the brand whose goal is to encourage proper hydration.“They continue to build themselves up and get better and that’s how I see myself as a player,” he said. “I want to continue to get better.”Simmons, Embiid, Tobias Harris and new additions Al Horford and Josh Richardson give Philadelphia its best starting lineup since Hall of Famers Julius Erving, Moses Malone, Maurice Cheeks and Bobby Jones led the 76ers to their last NBA title in 1983. Jones came off the bench for that team while Andrew Toney and Marc Iavaroni rounded out the starting five. Fans celebrated Simmons’ first career 3-pointer as if the Philadelphia 76ers had just won Game 7 of the NBA Finals. Embiid ran over and hugged him, teammates rushed the court and the internet went wild.It’s been nearly impossible to mention Simmons without adding jump shot in the conversation since his debut in October 2017. The 23-year-old Simmons is considered one of the best players in the world despite his reluctance to shoot jumpers in his first two seasons.FEATURED STORIESSPORTSGreatest ever?SPORTSFormer PBA import Anthony Grundy passes away at 40SPORTSSan Miguel suspends Santos, Nabong, Tubid indefinitely after ‘tussle’ in practiceThe All-Star point guard told The Associated Press last month that he allowed criticism to bother him, but he “fell in love with the game again” over the summer during the countless hours he spent in the gym working on his shot.Simmons realizes adding a jumper would make him a complete player. Simmons says his only goal is to win a championship. He’s also focused on being an excellent defender.“I want to be the best defensive player on the team,” he said at the team’s media day. “So hopefully everyone on my team hears that, and they strive to do the same thing.”Sports Related Videospowered by AdSparcRead Next Sports venues to be ready in time for SEA Games PLAY LIST 00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games00:50Trending Articles02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue “It’s a huge part of the game, so if it’s open I’ll take it,” he said. “I think I was just too worried about what people were saying, what was going on around, too many outside noises, and I was able to block them out this summer and not really focus on what people say. I don’t really care anymore unless it’s coming from someone in my circle or someone who is trying to help me get better.”Simmons is 0 for 18 from 3-point range in his career, including playoffs, so making one even in a preseason game was a big deal for everyone — except him and his coach.“I think the whole thing is so overblown,” Brett Brown said. “I think in general, it’s so inflated the attention.”Simmons sat out his first season with a broken right foot after the process-trusting Sixers selected him No. 1 overall in the 2016 draft. He earned Rookie of the Year honors the following year and became an All-Star for the first time last season. He has helped lead the Sixers to the second round of the NBA playoffs twice, and has averaged 16.4 points, 8.5 rebounds and 7.9 assists.Questions about his ability to shoot sometimes overshadow everything he does well.ADVERTISEMENT Don’t miss out on the latest news and information. Ethel Booba on SEA Games cauldron: ‘Sulit kung corrupt ang panggatong’ Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics Matteo Guidicelli had saved up for Sarah G’s ring since 2014? Canadian vaping study details danger from ‘popcorn lung’ chemical Becoming his own man MOST READ Asian baseball: PH thrashes Hong Kong after missing out on Super Round This jewelry designer is also an architect Drilon apologizes to BCDA’s Dizon over false claim on designer of P50-M ‘kaldero’ LATEST STORIES DTI creates Marahuyo, a luxe Filipino fashion brand for global buyers Philadelphia 76ers’ Joel Embiid, center right, celebrates with Ben Simmons, center left, after he shot a 3-pointer to end the second quarter as Guangzhou Loong-Lions’ CJ Harris, right, looks on during the first half of an NBA exhibition basketball game Tuesday, Oct. 8, 2019, in Philadelphia. (AP Photo/Matt Rourke)PHILADELPHIA — The crowd screamed for Ben Simmons to shoot as he dribbled near the perimeter in a preseason game against a team from China. Joel Embiid motioned for him to let it fly. Simmons took a couple more steps, stopped and popped.Swish.ADVERTISEMENTlast_img read more

Read More »

Cheteshwar Pujara’s century drives India Blue to 362/3 in Duleep Trophy final

first_imgCheteshwar Pujara’s unbeaten 111 and fifties from Gautam Gambhir (94), Mayank Agarwal (57) and Dinesh Karthik (55 not out) drove India Blue to 362/3 in their first innings against India Red on the opening day of the Duleep Trophy cricket tournament final here on Saturday. (Latest Cricket stories)Gambhir scored his fourth consecutive fifty as the India discard shared a 144-run opening stand with Agarwal to help Blue get off to a strong start as the opening duo continued their good form.Then Pujara scored at a very good pace to continue Blue’s good show despite the loss of Gambhir as he shared a 64-run stand with Rohit Sharma, who fell for 30.Later, Pujara and Karthik stitched together a 120-run unbeaten partnership to put Blue in command at the end of the first day’s play.Earlier in the day, Gambhir and Mayank found it easy against the Red bowlers. Especially, opening pace bowlers Nathu Singh and Pradeep Sangwan showed their inexperience as they conceded fours consistently.Later, experienced leg-spinner Amit Mishra also failed to stop the flow of runs, as did medium pacer Stuart Binny.Mayank, on his part scored seven fours, building on the previous innings of 161, 58 and 92, while Gambhir hit eight during their knocks at the Greater Noida Sports Complex Ground.Binny removed Mayank with the right-hander offering a catch to Shikhar Dhawan, with the scoreboard reading 144/1.Pujara joined Gambhir in the middle and the duo could only foster a 34-run stand as Gambhir, looking for his maiden hundred of this Duleep Trophy campaign, was bowled by chinaman spinner Kuldeep Yadav.advertisementRohit came to the middle and developed a good partnership with Pujara. As the duo, looked to ensure that the good foundation did not go waste, the stroke-making was the focal point of their partnership.But Mishra ended Rohit’s stay as the Mumbai batsman offered a catch to Dhawan, with the scoreboard reading 242/3.Later, Pujara and Karthik further consolidated Blue’s domination with a 120-run stand.Pujara stroked 15 fours, while Karthik hit eight fours as the Red bowlers struggled.Brief scores: India Blue: 362/3 (Cheteshwar Pujara 111 not out, Gautam Gambhir 94, Mayank Agarwal 57, Dinesh Karthik 55 not out; Stuart Binny 1/54, Kuldeep Yadav 1/97) vs India Red.last_img read more

Read More »

HTC U with Snapdragon 835, Edge Sense, Android Nougat to launch in April

first_imgHTC is prepping up to strengthen its U series, with yet another smartphone, which is dubbed to be the HTC U, better known as the HTC Ocean. The smartphone vendor announced two devices under the same U series earlier this year – HTC U Ultra and U Play which with no doubt, looks absolutely stunning.If the rumours are to be trusted upon, the upcoming HTC U is going to a little different than the other U series devices, with metallic body structure, with all the latest technology packed together. We confidently say this, after a popular leakster, Evan Blass posted the same on his twitter handle.Blass tweets that, HTC U with a codename Ocean is expected to come packed with Qualcomm’s latest processor, Snapdragon 835 SoC. This clearly indicates that the smartphone manufacturer is all geared up to throw a tough battle with the upcoming Xiaomi Mi 6, OnePlus 5 and the already launched Samsung Galaxy S8 and S8+.Also Read: HTC One X10 goes official with 4,000mAh battery, sale begins by April-endAlong with mentioning the specifications, Blass almost leaked image renders of the to-be-announced HTC U. The picture of the smartphone shows screen-to-body ratio design on board along with a physical home screen button at the front. This is not it. The HTC U is also expected to come with Edge Sense, which will enable users to perform several activities just by tapping on the metallic frame of the smartphone. As per a report by VentureBeat explaining Edge Sense mentions, “Edge Sense – the frame-embedded sensors enable the user to control numerous, customizable actions with gestures such as squeezing or swiping along its left and right sides.”advertisementFurther, in terms of specifications, the HTC U, better known as the HTC Ocean is expected to run on the latest Android 7.1.1 Nougat. The smartphone, as Blass predicts, which is often accurate will come packed with a 5.5-inch WQHD display with 2560×1440 pixel resolution. The HTC U will further be powered by Qualcomm’s latest processor – Snapdragon 835 chipset.U saw it here first [specs: https://t.co/CXrpcG0YAm] pic.twitter.com/vP7U6mzjzo- Evan Blass (@evleaks) April 15, 2017On the camera front, the upcoming HTC U smartphone is expected to come with a pretty much similar camera specifications like that of the HTC U Ultra. At the rear, the smartphone will come with a 12-megapixel back camera, while on the front fits a 16-megapixel Sony IMX351 selfie snapper.  Storage wise the HTC smartphone will come with two storage variants – 64GB and 128GB of internal storage, which can be further expanded to external microSD card.As per the rumours are concerned, the HTC U or HTC Ocean is expected to launch my mid or end of April, while the global release is set for May. However, HTC is yet to confirm the launch, availability and even the making of the smartphone. The HTC device is expected to give a tough fight to the upcoming flagships – OnePlus 5 and Xiaomi Mi 6. Xiaomi lately confirmed the launch date for Mi 6 for April 19.HTC recently unveiled the successor of HTC One X10 in Russia. The smartphone is made available in two colour variants – Black and Silver and comes with a price range of $355, which counts for Rs 23,000. In terms of specifications, HTC One X10 sports a 5.5-inch full-HD super LCD display coupled with Corning Gorilla Glass protection. This makes the smartphone a much safer, reliable and stronger one. Further, the smartphone runs on Android with HTC Sense on top and is powered by an octa-core MediaTek P10 processor.The key highlight of the smartphone is its battery. The HTC One X10 smartphone comes with a 4000mAh battery which comes with the ability to deliver up to 26 hours of talk time and nearly 31 days of standby time on 3G network. The battery comes with a fast-charging support as well. On the camera front, the smartphone boasts a 16-megapixel camera on the rear paired with, BSI sensor, f/2.0 aperture, and LED flash features. While on the front, the HTC smartphone comes with an 8-megapixel selfie shooter, which comes with fixed-focus, BSI sensor, and f/2.2 aperture.last_img read more

Read More »

PM Modi celebrates birthday with school children, offers prayers at Kashi Vishwanath temple

first_imgPrime Minister Narendra Modi spent his 68th birthday at his parliamentary constituency Varanasi with school children. During his interaction with school students, the PM told them not to be afraid about asking questions as it is a key aspect of learning.Immediately after landing in Varanasi on Monday evening, PM Modi visited the primary school in Narul village and celebrated his birthday with students of the primary school.Apart from telling students to ask more questions, PM also told them to give importance to sports and learn various other skills.He spent around 30 minutes with students at primary school in Narur.READ | Happy Birthday, Narendra Modi: Greetings flood social mediaRoad at the Narur village was repaired and primary school was also renovated ahead of PM’s visit by the district administration. The students seemed happy and also gifted greeting cards to the prime minister.”He came to the library and told us to read more books to increase our knowledge. He also gave us tips to remain healthy and told us to concentrate on sports activities,” said a student of Class 5 after meeting PM Modi.Another student, Nancy, said, “We gave him greetings prepared by us. PM was very happy and he has promised to visit the school again. He has inspired us to concentrate on both studies and sports. It was an unbelievable experience.”READ | Manushi Chhillar wishes PM Narendra Modi happy birthday with adorable postPM Modi also brought some gifts for the students. The students were provided with solar lamp, stationary, school bags and notebooks.advertisement”I am very happy to receive a return gift from the PM. He motivated us by saying that we are the future of this country. It was a great experience to interact with him,” said a student who received the return gift from PM Modi.PM Modi was welcomed by a team of Anganwadi and ASHA workers at the Babatpur Airport in Varanasi. He met children at the Kashi Vaidyapeeth and also offered prayers at the Kashi Vishwanath temple in Varanasi.Meanwhile, celebrations were planned at multiple places by BJP workers and Modi supporters in Varanasi. The workers celebrated the PM’s birthday by cutting a cake and distributing sweets.PM Modi is expected to stay in Varanasi tonight, and will also inaugrate developmental schemes of more than Rs 550 crore.Modi will inaugurate the Integral Power Development Scheme(IPDS) and Atal Incubation Centre at the Banaras Hindu University (BHU) on Tuesday. He will also lay the foundation stone for a regional ophthalmology centre followed by a speech at a gathering in BHU.READ | Modi is third PM to get book published by Mahatma Gandhi trustlast_img read more

Read More »

How to Create a Compelling Explainer Video

first_img Originally published Feb 7, 2014 4:00:00 PM, updated July 12 2019 Don’t forget to share this post! Having a fantastic vision for your business is great, but it’s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems.What’s the best way to do this, you ask? Don’t just tell them how awesome your company, service, or product is — show them.Access videos, templates, and tips, to help you launch an effective video marketing strategy. What Is an Explainer Video?If a picture is worth a thousand words, imagine what a video could do.An explainer video allows you to quickly introduce your business, explain what it does, and tell customers why they need you. It’s a fast, memorable way to make an impact on your audience and provide them with the important information necessary to making an informed buying decision.Remember, though, that attention spans aren’t long these days. In fact, on average, you have about 8 seconds to sell yourself and your business to potential customers. Rand Fishkin of Moz elaborates on this notion in a Whiteboard Friday video:”We really do need to communicate quickly, because web users have become more and more impatient. They’re not going to read through paragraph and paragraph and paragraph of text. Therefore, many, many websites have found it valuable to use visual-centric homepages to help communicate and to quickly convey the primary value proposition to those visitors. Sometimes, that’s a video. Sometimes, it’s just an image or graphic that explains things really clearly. That can work out great.”The point is text alone isn’t cutting it anymore — we need visuals to keep viewers interested in what we have to offer.Want to check out a premier example of an explainer video? Take a look at this one below that we at Explainify just completed:And if you want to get really meta with us, you can watch this explainer video on explainer videos we recently put together.The Benefits of Explainer VideosThink about how this scenario could impact your business: You’ve created an explainer video and included it on your homepage. Now, you’ve landed on the front page of Google search results. Because of this, more people will watch your video, become leads, and want to buy your product. Sales go up. You earn money.Does an explainer video seem like the obvious choice yet?If you want to know more about how beneficial explainer videos can be for your business, take a look at these pros.You can make your perfect pitch.There is nothing worse than not knowing how to tell people what you do in a way that clicks with them instantly. An explainer video gives your perfect pitch to anyone, anytime, anywhere in the world you need it. Your presence? Not necessary! Choose the right company to partner with to create this video, and you could end up with an awesome company story that you can use for your website, social media, and email marketing.You can share your story easily.Pew Research Center data shows 78% of adults watch or download online video. With such a high volume of online video viewers, you can bet creating an explainer video for your site will draw plenty of views (as long as you actively promote the video, of course).So, go ahead — captivate the masses with your awesome company. Armed with a video that you can upload to Wistia, YouTube, Vimeo, and other prime outlets, the chances you strike internet gold increase greatly. And remember: You can take your video beyond the internet. For instance, it can be used in meetings and at conferences.How to Structure an Explainer VideoNow that you know what explainer videos can offer, let’s dive into how one is structured. To create an effective explainer video, you need to be able to boil your story down into a simple, easy-to-understand package that anyone from your 10-year-old son to your 100-year-old grandma can be wowed by.Unless you have an internal branding or video team you think can handle such a video, you may want to reach out to a professional explainer video production company. Allow them to learn about your company, and combine their discoveries with an outsider’s perspective for more effective results.Regardless of who makes your video, here’s how you should structure it so it gets your business’ point across effectively and your company comes across as appealing and helpful.Relay your audience’s problem — and how you’re the solution.To facilitate empathy, get your viewers to relate to the issue. One common way to do this is by introducing a storyline in which a character faces the same problem that your customers face. From the very beginning, show them relevance. By tapping into their emotions, you’re ensuring that they’ll keep watching.Once you’ve clearly outlined the problem facing your audience, propose a fix. Convey that your product or service is the answer to their problems.Explain your company’s value proposition.This is your chance to give more details about your products and/or services. Simply put, explain what you do. Now that your viewers know you exist, you need to be able to quickly narrow down some of the core benefits of using your solution that will set them apart from the rest. Consider highlighting just a few key benefits — that way, you can cover your bases without speaking for too long.End your video with the call-to-action.At the end of the video, reiterate the fact that you’ve already solved their problem and offer up your call-to-action. “Check out our website!” “Sign up for our newsletter!” “Call us now!” Whatever phrasing you choose, just be sure you make it clear how you can help and how viewers can get in touch with you and learn more about your business.Why the Script Is So ImportantWhile you may know exactly what you want to say in an explainer video, you’re going to want to put those thoughts into a carefully created script, which is the most important part of the entire process. Pairing a great script with enticing visuals helps your audience retain the information a lot more effectively.For advice on how to put a solid script together — and make your video captivating — take a look at these tips below.Keep it simple and short.You’ve only got about 150 words to work with in a one-minute script, so keep it short, sweet, and to the point. You’ll also want to simplify the visuals so that viewers have time to retain what they are seeing.Remove any jargon.You never want to sound so complicated that viewers tune you out. Remember, a human being will be watching your video, and, as people, we don’t generally have conversations in long, complex sentences. Just look at the writings of companies like Apple or Starbucks: so incredibly simple, and we all buy in.Speak to the right audience.If you’re not talking to your viewers in a way they can easily grasp, you’re going to lose them. For example, we’re going to speak very differently when selling to an enterprise executive than to the average consumer, right? Appealing to an executive’s bottom line typically involves a lot more detail. If you’re a new company that no one has ever heard of, though, you’ll need to simplify your pitch to viewers.Tell an interesting story.Stories are in our DNA. It’s through them that we learn as children, and they still appeal to us now — no matter our age. This is the way we connect, relate, and entertain. So, it’s no surprise that we also use these stories to influence purchasing decision-makers. When you write your story, though, don’t focus too much on the small details. No one needs to hear about your product’s 16 different features in an introductory video. The main goal is to captivate their attention. Then, you can drive them to your website to learn all about those awesome features.Craft a clear call-to-action.Whether or not you think it’s obvious, some people still aren’t going to know what to do after they’ve heard your story. You’ve got to tell them exactly how to get the most out of your product or service. Do they need to sign up for your newsletter? Download your app? Call you? Make your call-to-action clear, and your viewers are much more likely to follow through.Your story is your company’s best asset. It’s what brings others in, makes them feel connected, and ultimately sells you and your product to the world. All signs point to the fact that explainer videos are the best way to effectively get your story to the masses every time. Make it simple. Make it relatable. Make it yours.How are you getting your story out there? Have you tried using an explainer video? Let us know your thoughts below! Topics: Video Marketinglast_img read more

Read More »

The Definition of Marketing Automation [In Under 100 Words]

first_imgMarketing automation is often thought of as just software to help nurture contacts more efficiently. It consists of email, workflows, lists, and social tools that work with a large database of contacts to nurture them down the funnel.But there’s more to it than that. Marketing automation done right:Is coupled with a strong TOFU strategy to feed your database — so you actually have new people to nurture.Considers context: Sending the right information, to the right people, at the right time.With that approach, marketers can provide personalized, relevant content to their contacts throughout the entire relationship. Topics: Marketing Automation Originally published Apr 5, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Read More »

How to Get Unstuck in Your Career

first_img Originally published Apr 25, 2016 8:00:00 AM, updated February 01 2017 Earning Breadth: A person who pursues this direction will gain experience in many different areas of his or her industry. After getting good (ideally great) at your job, pursue another area. The more experience you have in different facets of marketing (or other business), the better you understand how the pieces fit together. It also means you can advise others on multiple areas of marketing. This could be helpful in both future management roles and strategic leadership roles.Ideally, most teams will have healthy mix of people pursuing both depth and breadth. People may also choose to switch between the two over time in order to have a wide skill set as well as a particular area of expertise. In the past, this has been referred to as a “T-shaped” person.To figure out what’s right for your own career development, let’s dive into the values of each direction and how to know which could be right for you.How to Get Unstuck in Your Career by Finding Depth or BreadthHow to Achieve Mastery via DepthIf you want to figure out if finding depth is the right path for you, the first piece to consider is whether you’ve truly gotten all the developmental value you can out of the role you have today.This could be a hard question to ask, especially if you’re so burnt out it seems like there is nothing left to learn. That can be dangerous. In that case you need to ask yourself, “Is there no more learning opportunity, or is there no more obvious learning opportunity?”Why is this so important? It’s really easy to mix up moments when you’re tapped out of learning, and moments when you’ve simply plateaued. In fact, they can often look exactly the same.Think about it: What makes a topic advanced? It’s not obvious. It’s difficult to understand. Very few people understand it. It takes serious skill, effort, and brainpower to acquire that advanced knowledge. And without a significant foundation, you wouldn’t have the opportunity to learn it.In other words, becoming “stuck” is an instance in which you’re actually approaching mastery. Seth Godin goes into this idea in his book The Dip. The key point it shares is that as one progresses toward mastery, the individual often first hits a “dip,” or a point when continued learning now requires significant effort and time — much more than it took to begin learning the skill in the first place.The reality check? This is the obstacle that’s in front of everyone who strives to move past general proficiency. It’s valuable to expect this dip, if only as a way to recognize the difference between a natural obstacle in your progression (when learning becomes more challenging) vs. a lack of learning opportunities overall. If you mistake the former for the latter, you could be keeping yourself from a valuable opportunity for advancement.The other piece that makes achieving mastery so challenging — and thus so valuable — is the fact that as you progress, there will be fewer and fewer people who can teach you and help you improve. You’re valued for the very fact that the level of mastery you possess is uncommon and rare.Now you are the one that can advise others. People will come to you to better understand this skill or learn it for the first time. If anyone needs an expert in this area, they will come to you.How to Build a Foundation via BreadthAnother equally valuable path is pursuing breadth. By holding many different roles over time, you’ll get a wide context that serves as an investment for the long term. In fact, moving around horizontally could eventually become your strategy to move up.Think about it: Have you ever made a structure out of popsicle sticks — perhaps in grade school or summer camp? Pretend you want to build a structure that can reach four or five feet high. What do you need to build first before you can start building up? A wide foundation.Take it back to marketing: A wide foundation that includes strong business context and breadth of marketing skills could be the very thing that helps you expand up into a strategic leadership role. When you have experience doing many different pieces within your industry, you’ll be much more likely to understand how all the pieces fit together. That’s the type of context that supports a person in strategic decision making, program management, and more.Interested in going into management one day — perhaps to lead a big team? It can be smart to hold off on management until you have that wide foundation. That wide context you get from having multiple roles might be extremely helpful in being able to manage and mentor people of various expertise down the line, as well as make it easier to move around within leadership roles long term. After all, it’s easy to train someone who has a job you once had.Sounds great? Before you act, let’s discuss the downside as well.When going for breadth, you risk walking away with shallow knowledge for each area. For example, it’s easy to get excited about the next thing before you’ve gained substantial knowledge in the role you have now. Don’t let feeling stuck be what forces you to move to a new role prematurely. Get all the value you can first.Similarly, if you’re good at everything and great at nothing, you also may be missing out on an opportunity to differentiate yourself. It’s a good idea to pick one of your skills to be your top skill, and invest the most time in that area.If this feels like the right path for you, the best way to pursue breadth is through a corporate mobility program. It may be a formal program, or it may be casual. Either way, understand the process you should pursue to be considered for a new role on the team. Then, make yourself an obvious candidate. In other words, do your best to demonstrate some of the skills needed in the new role while in your current role.Evaluating an internal candidate is nearly exactly the same as an external candidate. The hiring manager needs to make the case that you will be a fit, so you need to give her a dozen reasons for why you are.So how can you get that early experience? Here are a few ideas:Do a side project. This is a great way to show early value, as well as demonstrate that you will be successful at the new role’s activities by doing a few of them now. Get to know the team. Shadow some meetings. Get to know who the people on the new team are, how they like to work, and what they would be looking for from you in the new role. Put together a plan.Think through what you want to achieve in the first 30-90 days. Based on that, outline the strategy you would take if you were to earn the new role. Now the manager can visualize the impact you could have.Ready to Own Your Career?Regardless of your path, there’s always one element that’s going to be the biggest factor in your career no matter what you do: the unknown.You never know how your team or company will change over time, whether will it grow, shrink, or change priorities. You never know if there will one day be a new role you’ll go after that takes you in a new direction. You never know if one day you’ll fall in love with an area of expertise.As long as you stay in the driver’s seat of your own career, you’ll be able to roll with the punches and make the best decisions for you in the moment. Defining something as ambiguous as a career path means to pick the best path that works for you today.Feeling stuck in your career? Try HubSpot’s career growth assessment to discover your next step. Topics: Career Developmentcenter_img “I feel stuck. Where should I go from here?”It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown.So what do you do when you feel stuck? Do you jump ship? Apply for a new role within your company? Or just stick it out? In the right context, any of those options could work out just fine. But how do you know which direction is right for you?Where do you see yourself in five years? Take our free quiz here to figure out the next step in your career.If you’re in marketing or a part of a big team, chances are you work with individuals with many different skill sets. Maybe you sit next to a woman named Tracie who’s a jane of all trades. It seems like there’s nothing she can’t do! Your other co-worker, Seth, might be the go-to-guy for all things analytics and reports. Sometimes he even holds team workshops on metrics and reporting tools.Despite their differences, both Tracie and Seth are most likely equally valued by the company. Their roles represent two common directions an employee might pursue in one’s career, depth and breadth, and both are excellent paths to get yourself unstuck.What’s the Difference Between Depth and Breadth?While both directions are hugely valuable, there are some key differences worth explaining. Let’s take a closer look …Seeking Depth: This path requires you to be constantly innovating and learning to strengthen your specialty. Perhaps you’ve set a goal to one day become one of the top 1% in the world who knows how to do what you do — until there’s no one left who can teach you. You are the thought leader on this subject, and thus you are extremely valuable to any company who needs this skill. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Read More »

Future-Proofing for Growth in the Age of AI

first_img Originally published Feb 9, 2018 8:00:00 AM, updated March 12 2018 Don’t forget to share this post! Topics: Artificial Intelligence AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies.The hype and expectations of AI are astronomical, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing I can assure you is that AI technology is advancing faster than most of us will ever be able to keep up with.Preparing a foundation for AI now will end up paying dividends down the road.Here, I’ll focus on two things that will play a critical role in obtaining a competitive edge with AI both now and in the future: simplifying your internal tech landscape, and advancing your team’s ability to handle more cognitive work that will arise through AI augmenting growth.Learn more about bots and AI here.Learn more about emerging technologies: A Practical Approach to Emerging Tech for SMBs: AI, Blockchain, Cryptocurrencies, IoT, and AR/VRBefore you go ahead and jump into laying out an AI roadmap, it’s important to first consider your overall business strategy. Setting out an AI roadmap without first truly understanding where you want to go or what you’re trying to do will lead to many more complications down the road.Establish an overarching strategy.Strategy means different things to different people, and laying out a solid plan that everyone can work off will be an important first step. When trying to come up with a plan to capture and/or create market value, you’ll get many different perspectives and a lot of disagreement. Coming up with a broad strategy that each key department can agree on will start building a strong foundation to launch off of.When it comes to finding areas where AI can have a large impact, ask yourself the following questions:What are your vulnerabilities?How would other startups disrupt you?What areas would they specifically target?Try this exercise: assemble a team to envision how your company could potentially fail in five years. Think about the worst case scenario, and imagine what would have protected you from getting to that dire point. This can be an effective way of building a solid strategy that will open up room for innovation driven by AI.Next, look at your internal processes and key interdependencies from both a technological and interdepartmental standpoint. This is where most organizations tend to get over complicated. The key here is to strive for simplicity. This will be important when it comes to quickly adopting cutting edge technology in a way that will give you a competitive edge over other companies.What does simplicity look like? Try for something that every department can understand, not just IT. AI will play a role in every area of the organization, so having processes and a technology landscape that people can grasp will make it easier for AI adoption when the time comes.Train your entire org on the basics of this interconnected infrastructure, and then offer opportunities for theoretical innovation from each department. Ask for ideas, solution providers, ways to simplify tasks, ideas for removing inefficiencies and increasing productivity. Have a reoccurring feedback loop where you can gather up-to-date information on what your departments feel will help them exceed. People will be much more forthcoming when they have a good understanding of how the organization operates and what could be needed/impactful.Building out a tech landscape that everyone can understand at a basic level will be difficult, but this is critical to opening up opportunity for innovation in every part of the org. When evaluating software and platforms, think hard on how these technologies align your departments (or further divide). For example, getting several departments on one platform will allow for much easier AI adoption in the future.While most AI tech coming out right now will be very specific to the department, there will certainly be more aggregated platform plays in the future. Adopting AI onto one of your existing platforms (that covers three to four departments) and works by one set of internal rules will be much easier than trying to layer AI onto individual departmental platforms that are siloed throughout the org and all have different sets of rules. Think about it from a language perspective — getting four countries with different languages to unite will be much more difficult than four countries with the same language.Technology and process universalization throughout the org will go a long way when it comes to not only adopting next-gen AI technology, but training your people on how to effectively use it.These changes will also help streamline more effective communication and allocation — an area AI will play a massive role in. Examples of AI augmenting human capabilities could look like the following:an employee engaging an internal bot to find critical information to their joba sales person rapidly creating custom/personalized content for a specific prospect assisted by AIa content strategist figuring out exactly what topics will drive the most traffic from AI techa new hire being guided through a custom onboarding program assisted by AIAllocation of internal resources and information will most likely be one of the biggest pieces of low hanging fruit you can seize with current AI technology. Many companies have the expectation that AI will enable their workforce through increased productivity and allocation of information and resources. This is where I want to shift away from tech simplification and look towards what will most likely be the most important aspect of AI adoption: training your people.Your team is the key to capturing growth via AI.Creating an overarching strategy that effectively ties in all departments with a simplified tech infrastructure is a great start. Having everyone from each department understand those interdependencies while embedding a constant loop of communication will allow for more ideas on innovation (many of which will be driven by AI). The next step is preparing your team so that they’re not just ready to come up with theoretical innovations — they’re ready to drive them.If you thought things were going to get a bit easier with AI coming in to handle all of our menial tasks, I’m afraid you’re vastly mistaken. Sure, the fluff of our daily jobs will likely start to fade away. Tasks that once used minimal brain power will soon fall under your AI counterparts, as they’re the easiest to process. However, with that, the demand for humans to consistently perform higher cognitive tasks will vastly increase. Try creating a more interconnected culture where people are working on all sorts of different challenges, even outside of the department they work for.Here’s a few ideas you could try with your team:Regularly meet to discuss organizational challenges you face as a leader.Ask for feedback on how other areas of the organization could run more effectively.Create micro-leadership opportunities for people on your team to do things that normally wouldn’t fall under their job scopePromote more content consumption and create opportunities to apply what they’re learning via special projectsPush your team to regularly network with other departments and promote career opportunities throughout the overall organizationIt’s up to you to properly enable your team for this dramatic shift where the business value of emotional intelligence will skyrocket. By adopting both a culture and organizational framework that allow individuals to initiate innovation and change, you’re taking the first step in making this happen.last_img read more

Read More »

The Ultimate Guide for Finding & Reaching Out to Bloggers

first_imgThe blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently.Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention.Trust me, though: It’s well worth it to invest time in building connections with high quality bloggers and turn them into a brand advocates who will be willing to help you out over and over again.Want to achieve worthwhile results from your blogger outreach efforts? In this post, I’ll go over a few tips for reaching out to bloggers effectively. Then, I’ll talk about seven great blogger outreach tools that will help you connect with bloggers in your niche.Free Download: How to Hire and Work with FreelancersBlogger SearchBefore you start reaching out to bloggers, you’ll need to figure out who you’ll reach out to by doing some quick research. As you’re searching for bloggers, look for people who are in your industry or in an industry that somewhat relates to your product. This way, their audience will be similar to yours and may trust the blogger more when they talk about your product or write a sponsored post about you.You’ll also want to look at their following. The larger their audience is, the better the posts will be for your brand awareness. While you might not be able to see traffic or follower numbers directly on their blog page, looking at their social media channels might be a good way to distinguish how many fans they have and how engaged their audience is with their content.Blogger OutreachMany bloggers don’t mind helping your brand grow — in fact, some of them may like what you offer. All in all, many of them will appreciate additional sources of income.But there’s always a chance one of those power bloggers will be insulted by the means or message you use to reach out to them. If you’re really unlucky, they might voice their irritation in public, thereby tarnishing your reputation. So how do you reach out to the bloggers without running into a risk of ruining your brand name? As someone who’s been on both sides many times, here are three tips.Here are four guidelines for blogger outreach: Topics: Influencer Marketing Don’t forget to share this post! 2. BirdSong AnalyticsThe newest tool in my arsenal, BirdSong Analytics allows you to export anyone’s Twitter follower list into an Excel file. The export includes each Twitter user’s real name, bio, URL, “Verified” status, and latest tweet.You can imagine how many opportunities this feature offers: For example, you can download the list of all Twitter accounts @NYTimes is following and, by playing with Excel sorting and filtering features, identify those journalists who cover your niche. It’s lots of fun!3. BuzzSumoBuzzSumo is a search and reputation management platform, and it’s always one of the first tools I use to find bloggers to reach out to.I love the tool for many reasons, but I felt in love with it in the first place because of the ability to filter results by the time frame. This way you can see who covered your topic most recently and what kind of spread it got in social media. (The top results are your best targets.)4. TwtrLandTwtrLand is another search tool I was introduced to recently that helps you find influencers in any skill anywhere in the world. (Here’s an example.)You can monitor brands on Twitter, Facebook and Instagram, and analyze their landscape. From what I’ve learned about it so far, it appears to have much more value — in terms of quality of results it returns — than similar Twitter influencer search tools. You can search TwtrLand by skill, location and name and then filter search results by influence level, location and categories:5. CircloscopeCircloscope is primarily a Google Plus circle management tool, and it’s great way to discover niche influencers and connect with them on Google Plus. You can easily identify active and influential members from any Google Plus community, see who any of your current peers follow, and create a list of influential users attending an event or a Google hangout.Add to this lots of filters (for example, you can set to see users who were active on Google Plus within a week or so), and you get a great influencer discovery tool.6. TomosonThis platform connects businesses to bloggers in a very flexible way. You can create projects and invite bloggers to spread the word about them on your own terms while giving both parties flexibility. (For example, businesses cannot dictate the types of links bloggers are required to provide, which helps keep this platform safe from any abusive tactics.)Tomoson has its own “ranking” algorithm allowing you to easier identify influencers. Businesses can also set minimum requirements to applying bloggers.7. MyBlogUThe best way to get a feel of the community is to become part of one. MyBlogU is one of the most action-driven platforms which serves two goals:To connect to bloggers by helping them. (And we all know by now that helping people is the most effective way to build long-term relationships online.)To get featured on their blogs by providing expert quotes to their queries. 8. TwChatTwitter chats are my favorite way to build connections with influencers. They are open, everyone can join, and no one goes unnoticed. The TwChat tool allows you to find chats in your niche and easily participate in any of them.center_img How to Reach Out to Bloggers Originally published Jul 16, 2019 3:58:00 PM, updated July 16 2019 Tip #1: Send a straightforward email or messageI love emails that get to the point right away. The more straightforward you are, the more time I save. But there’s a fine line between being straightforward and being just plain careless.Here’s an example of a careless blogging — the very one that inspired me to write this article in the first place:Don’t want your emails to end up in the bin? Take time going through active blogs in your industry (using some of the tools I talk about later), reading media kits, searching for reviews they do, and so on. Do your homework before inviting bloggers to partner.Tip #2: Tailor your email to each blogger so it feels personal.All bloggers are different. Some of them might be really insulted by your paid review offer, for example. This doesn’t mean the same blogger may become your brand ambassador if you invite him or her to be your webinar or podcast featured guest.Instead, tailor your offer based on what each of your bloggers seems to enjoy doing online. Which types of blog posts do they gravitate toward? Do some research to identify the types of content each blogger is currently doing to earn his/her living so you can approach them with an attractive offer.Tip #3: Don’t rely on interns to do the outreach.I’ve seen far too many emails from company managers apologizing for an unprofessional email their intern sent. Don’t get me wrong, interns are wonderful — but they likely don’t have much of a feel for your industry and how to navigate the politics of reaching out to other professionals.It’s best to entrust your company’s reputation with someone more experienced with professional outreach.Tip #4: Send a follow-up — but don’t go overboard with emails.Like any business prospect, sending a second follow-up email a few days later could show the blogger that you’re interested in working with them. It might also be helpful if the first email they received got lost in the shuffle or was forgotten about.However, if they seem like they are genuinely not interested or responsive, you may want to move on so you don’t seem desperate or annoying. Leave them with a good impression of your company and brand, even if they don’t wish to work with you.Blogger Outreach Software1. HubSpot Sales HubThe Sales Hub includes a number of features that allow you to streamline and track your outreach process. These tools include email tracking, calling and live chat capabilities, a meeting scheduler, deal tracking tools, and email or contract templates.The software’s Starter plan, which still includes a wide range of features, is $50 per month, while you can pay more for more advanced features with the Professional and Enterprise subscriptions.Below is a quick look at what you’ll see when you look at prospects on the HubSpot Sales Hub. For a full demo, click here. Send a straightforward email or message.Tailor your email to each blogger so it feels personal.Don’t rely on interns to do outreach.Send a follow-up — but don’t go overboard with emails.last_img read more

Read More »

BWF World Championships Semi-Final, Live Streaming: PV Sindhu vs Chen Yu Fei, When and Where to Watch

first_imgP V Sindhu inched closer to an elusive gold medal at the BWF World Championships after staging a stunning victory over Chinese Taipei’s Tai Tzu Ying in the quarterfinals.Sindhu, who won back-to-back silver medals in the last two editions of the prestigious tournament, edged past former world no 1 and Asian Games gold medallist Tzu Ying 12-21 23-21 21-19 in a pulsating contest that lasted 71 minutes, assuring herself of a fifth medal at the worlds.The 24-year-old Indian, an Olympic silver medallist, will take on China’s Chen Yu Fei on Saturday. Fourth seed Chen Yufei scored nine points in a row in the deciding set to beat Mia Blichfeldt of Denmark to enter the women’s singles semifinals of the Badminton World Championships.What time is the BWF World Championships semi-final between PV Sindhu and Chen Yu Fei?PV Sindhu vs Chen Yu Fei, BWF World Championships semi-final will start from 2.30 PM IST on August 24, 2019.Which TV channels will air the BWF World Championships semi-final between PV Sindhu and Chen Yu Fei?You can watch the BWF World Championships semi-final between PV Sindhu and Chen Yu Fei on Star Sports 1 and Star Sports 1 HD.Where can I watch the BWF World Championships semi-final between PV Sindhu and Chen Yu Fei live online?You can also watch online coverage on Indian streaming service, Hotstar. You can also follow the match live on https://www.indiatoday.in/sports.Also See:last_img read more

Read More »

India vs Pakistan encounter most watched match globally during World Cup 2019

first_imgThe 2019 Men’s ODI World Cup that saw England lift their maiden trophy was the most-watched ICC event ever with a global cumulative average live audience of 1.6 billion.”India led the way with the consumption of live matches on digital platforms with Hotstar reporting a world record for the highest ever concurrent viewership of a live stream with 25.3 million viewers during the India vs New Zealand semifinal,” an ICC media release said.It was also the most widely available ICC event in history as more than 20,000 hours of live-action, repeats and highlights coverage was carried by 25 broadcast partners across more than 200 territories.”The event experienced a 38 per cent increase over the 2015 edition and a unique broadcast audience of 706 million viewers, demonstrating the phenomenal reach and power of live cricket around the world.”The most-watched match globally was India versus Pakistan with 273 million unique viewers tuning into linear TV coverage with over another 50 million digital-only viewers,” the statement added.Also See:last_img read more

Read More »

Pakistan challenges ITF decision to shift Davis Cup tie against India

first_imgPakistan has filed an appeal with the International Tennis Federation (ITF), challenging its decision to shift the Davis Cup tie against India to a neutral venue with the assertion that Islamabad is well-equipped to host the clash.The Pakistan Tennis Federation (PTF) President Salim Saifullah told PTI on Sunday that a formal appeal has been filed with the international body and they were expecting a positive response by November 15.”We have pointed out that we are fully prepared to host India for the Davis Cup tie as there is no security issue and nor should political ties between the two countries over-ride our chance of hosting a major event,” Saifullah said.Saifullah said the event-free opening of the Kartarpur corridor on Saturday is a clear indicator that despite the ongoing diplomatic tensions it is possible to host the Indian tennis team in Islamabad.”I think our case is very strong because there is no viable argument for shifting the tie to a neutral venue,” he said.Pakistan was earlier scheduled to host India in the Davis Cup Asia Oceania Group-I Tie on September 14-15 at the grass courts of Pakistan Sports Complex, Islamabad, where matches against Uzbekistan, Korea and Thailand have taken place in 2017 and 2018.But the ITF announced early this month that the tie would be held at a neutral venue to be chosen by Pakistan after the All India Tennis Association (AITA) requested the tie to be shifted from Islamabad. The ITF said it had acted on the recommendations of its independent security advisors.advertisementSaifullah also said if their appeal was not accepted, the PTF had some other options and was working on those.”We may tell the ITF that we’ll not nominate the neutral venue. We’ll request it to ask AITA to choose where its outfit wants to play,” he added.Saifullah said the Indian officials had used the Jamiat Ulema-e-Islam-Fazl’s (JUI-F) ongoing sit-in in Islamabad to convince the ITF that their players would not be able to focus on the matches.”They highlighted to the ITF about JUI-F leadership’s aggressive attitude. We have a very good chance of beating India on our grass courts and the Indians know this that is why they are using all tactics to delay and shift the tie,” he said.Pakistan’s top players, Aisam-ul-Haq and Aqeel Khan have also criticised the decision of the ITF to allow a shift in the Davis Cup venue.last_img read more

Read More »

Mike Gundy on Baylor Rumors: Players Don’t Give it a Second Thought

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. After a whirlwind of rumors that surrounded his coaching future earlier this week, Mike Gundy announced himself as “fully committed to Oklahoma State” during the Alamo Bowl introductory press conference in San Antonio Thursday.On Friday, members of the local media caught up with the twelfth-year head coach in his office in Stillwater.Gundy was asked if he ever addressed the situation with the team.“No, you know that’s interesting. I talked about this a little bit down in San Antonio. They know me really well and they know that if there is ever anything that they need, information, that I’m going to give it to them first. And they have never come to me about any of those situations or things that they hear, just from the relationship that I have with them. So, I don’t really see the need to address it and I don’t think they give it a second thought to be honest with you.”Whether or not the players gave it a second thought or not, it seems like Gundy will remain in Stillwater for at least the near future. That’s an important message to send as the coaching staff wraps up a big week of recruiting.last_img read more

Read More »

Look: Brandon Weeden’s OSU-Themed Golf Clubs

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Former OSU quarterback Brandon Weeden may not be teeing it up in Augusta this weekend but wherever he does, he’ll be playing in style.Whether he’s watching the Masters from Houston or back in Oklahoma, I’ll bet he gets a living-room practice swing or two in with these beauties.last_img read more

Read More »