Khandu and the art of bike tourism

first_imgAfter months of promoting adventure tourism in his State, Arunachal Pradesh Chief Minister Pema Khandu has “walked the talk”.The Chief Minister had taken a helicopter from State capital Itanagar to Upper Siang district headquarters Yingkiong for an official programme on October 12. But he decided to ride a motorcycle on his way back — at least as far as the nearest town — on Sunday.“The CM chose a 650cc Enfield belonging to an acquaintance and rode 122 km from Yingkiong (East Siang district headquarters) to Pasighat,” a spokesperson at the Chief Minister’s office said. He added that Mr. Khandu took two-and-a-half hours to cover the distance.Yingkiong is at 700 ft above sea level and Pasighat at 499 ft.The objective of the bike ride was to showcase Arunachal Pradesh as the perfect destination for a long-distance motorcycle ride and also to promote tourism in the State, the spokesperson said.last_img read more

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Masterful Venus oldest Wimbledon finalist for 23 years

first_imgHotel says PH coach apologized for ‘kikiam for breakfast’ claim LONDON – Venus Williams became the oldest Wimbledon finalist for 23 years on Thursday as the American star ended Johanna Konta’s history bid with a masterful 6-4, 6-2 win.Twenty years after making her Wimbledon debut, five-time champion Williams is into her ninth final at the All England Club and her first since 2009.ADVERTISEMENT Lacson: SEA Games fund put in foundation like ‘Napoles case’ The 37-year-old’s sublime display of power-hitting on Centre Court stopped Konta becoming the first British woman to make the final for 40 years and set up a title match against Spain’s Garbine Muguruza. View comments Pagasa: Kammuri now a typhoon, may enter PAR by weekend FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars LATEST STORIES Venus Williams of the United States returns to Britain’s Johanna Konta, during their Women’s Singles semifinal match on day nine at the Wimbledon Tennis Championships in London Thursday, July 13, 2017. (AP Photo/Kirsty Wigglesworth) Sports Related Videospowered by AdSparcRead Next China furious as Trump signs bills in support of Hong Kong Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ LOOK: Jane De Leon meets fellow ‘Darna’ Marian Rivera Muguruza reaches another Wimbledon final  Don’t miss out on the latest news and information. El Nido residents told to vacate beach homes Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Another vape smoker nabbed in Lucenalast_img read more

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Nissan drives in new diesel Micra

first_imgBuoyed by the success of its hatchback Micra, Nissan Motor India Pvt Ltd (NMIPL) on Friday said it will launch a sedan by the end of next year.”We are very excited with the success of Nissan Micra. We are planning to add more models in India from our global stable to get better market share,” Satoshi Matsutomi, vice-president, NMIPL said on the sidelines of the launch of the diesel variant of its small car Micra. The model is priced between Rs 5.59 lakh and Rs 6.05 lakh (ex-showroom Delhi). Bookings for the diesel variant have already started.”We will be launching a sedan by the end of next year. There will be one more model that we will be adding by 2012,” Matsuomi said.He, however, did not reveal any further details on the name and pricing of the new sedan.The diesel version of Micra is powered by a 1.5 litre diesel engine and is available in two variants with five- speed manual transmission. The firm claims it has a fuel economy of 23.08 km per litre.The company had launched the petrol version of the Micra in July this year and has sold 6,000 units so far.Manoj Kumar, vice- president ( operations), Hover Automotive India Pvt Ltd, said, ” We are still working on what name to give ( to the sedan) but we will be launching both the petrol as well as the diesel variants soon.” ” We have the technology in place now but it is too soon to reveal the configurations of the engines. As far as the price is concerned it is too early to comment on that. But it will be very competitive,” Kumar said.advertisementThe Nissan sedan will compete with the Volkswagen Vento and the Honda City and will be produced in Nissan- Renault’s Chennai plant.He also hinted at another model – a mini sports utility vehicle ( SUV) – that the company has been planning for some time.last_img read more

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Wimbledon 2011: Nadal and Murray through to Round 3

first_imgWorld number one Rafael Nadal and British hope Andy Murray stayed on course for Wimbledon showdown Wednesday.Spanish reigning champion Nadal swept into the last with a brisk demolition of American journeyman Ryan Sweeting, winning 6-3, 6-2, 6-4 under closed Centre Court roof as disrupted play early on.Nadal, aiming for his third Wimbledon title in four years, will Luxembourg’s Gilles Muller, who beat him here in 2005, in the third round.”I played well. I had match under control at 2-1, in the third set but then made few mistakes,” said Nadal, who added he preferred to play without the roof covering the action.”This is the best court in world. It’s a pleasure always play here. It’s a new experience under the roof but I prefer play with no roof, that’s for sure.”Nadal is on course to meet Murray in the semi-finals, with the Scottish fourth seed aiming to become the first British man to win at Wimbledon since Fred Perry in 1936.Andy Murray reacts during his match against Tobias Kamke at Wimbledon on Wednesday. APMurray was stretched to four sets in his first round match on Monday but faced no such problems against Germany’s Tobias Kamke on Court Number One, wrapping up a 6-3, 6-3, 7-5 win with a minimum of fuss.Murray will take on either Ukraine’s Sergei Stakhovsky or Croatian veteran Ivan Ljubicic for a place in the last 16. “I served well but the rest of my game needs work. It was quite tricky and windy,” Murray said.advertisement”He was hitting the ball very hard and flat, so it was tough to get into a rhythm. I served well but need to move my legs better at the back of the court. I felt I was a bit upright and need to be quicker on my feet.”The men’s draw went mostly to form on Wednesday, with seeded players Mardy Fish, Tomas Berdych and Richard Gasquet reaching the third round. However, 14th- seeded Swiss Stanislas Wawrinka crashed out, losing (5/7), 3-6, 6-7 (4/7) to Italian Simone Bolelli.In women’s singles, last year’s runner-up and second seed Vera Zvonareva moved into the third round with a 6-1, 7-6 (7/5) victory over fellow Russian Elena Vesnina.Next up Zvonareva is Bulgarian 32nd seed Tsvetana Pironkova, a surprise semi-finalist last year.Fourth seed Victoria Azarenka Belarus beat Czech Iveta Benesova 6-0, to enter the third round too.But in the first round matches carried over because of the weather, eccentric dresser Bethanie Mattek-Sands, the 30th seed, crashed out after losing 4-6, 7-5, 5-7 to Japanese qualifier Misaki Doi.- With inputs from agenciesFor more news on India, click here.For more news on Business, click here.For more news on Movies, click here.For more news on Sports, click here.last_img read more

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PAR-UKHAND 2 LAST

first_imgLeader of Opposition in Rajya Sabha and senior Congress Leader of Opposition in Rajya Sabha and senior Congress leader Ghulam Nabi Azad raised the issue accusing the central government of “deliberately provoking” the opposition and “inducing” disruption so that the House does not run. Azad said for the last one year, it has been seen that efforts are being made by the ruling party to create a situation that the House does not function. The senior Congress leader said he had never seen that a government “does things during the session or just days before the session so that Parliament does not function”. He said during winter session, the duly elected Arunachal Pradesh government was “brought down” and the Centre did not stop till it installed its own government there. Azad said Presidents rule has been imposed in the past also, but never in such a “crude” way. When he said he wanted to congratulate the judges of the Uttarakhand High Court for “having the guts to fight the Government of India”, Deputy Chairman P J Kurien said there should be “no commentary” on the judicial issues. As Minister of State for Parliamentary Affairs Mukhtar Abbas Naqvi objected to the raising of the Uttrakhand issue saying the matter was sub-judice, Azad said the Centre “which disrespects the court, cannot be trusted”. “Discussion will take place,” he asserted, as several Congress members carrying placards stood in the aisle. Sitaram Yechury (CPI-M) countered Naqvi saying Leader of the House Arun Jaitley had said in the last session that discussion on issues, even if sub-judice, cannot be prevented in the House. “Apply your own precedents,” he said. Anand Sharma (Cong) said the Centre used proclamation of Presidents rule to disturb an elected government. “We will discuss it. We will expose you,” he said. Right then, Jaitley asked Congress members to debate the issue when the proclamation comes up for discussion. “It will come up for discussion before the House. This will House will have an oppourtunity to discuss it. Therefore, when the proclamation comes up, please disucss it. “But today, you cannot by an alternative motion anticipate a discussion which is to take place when the proclamation comes up. You cannot discuss it at the pre-proclamation stage,” Jaitley said. However, Congress members did not relent and several of them trooped into the Well. They raised slogans like Modi teri taanashahi nahi chalegi (Modi, your authoritarianism will not work) and Loktantra ki hatya bandh karo (stop murdering democracy). Deputy Chairman P J Kurien then adjourned the House till noon. When it reassembled, Congress members again raised slogans from the aisle. The House was adjourned by Chairman Hamid Ansari till 2 pm within a few minutes. PTI NKD ADS ARCadvertisementlast_img read more

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LeEco Le 1S no longer Flipkart-exclusive, to be available in offline stores

first_imgChinese entertainment conglomerate LeEco on Tuesday broke its exclusivity with Flipkart and announced that it will sell the budget phone Le 1S via offline channels in India. The move is part of the company’s ambitious expansion plans in the country.The Le 1S will be available for buying from physical retail stores in Delhi and Mumbai to begin with. LeEco further plans to cover up to 70% retail stores across India, by the end of September 2016, it said in a statement.”We have fast-tracked our growth trajectory in India and our entry into the physical retail space affirms it. Since our India launch, we’re thrilled to have seen an incredible response from users and this landmark announcement is a step ahead in making our Superphones more accessible to our users. In the near future, also plan to have our own wholly owned retail stores across the country,” Atul Jain, COO, Smart Electronics Business, LeEco India said.LeEco entered into the Indian smartphone scene in January this year. It has since launched three smartphones here — the Le 1S, the Le Max and quite recently the Le 1S Eco. It has already brought its video-on-demand service in partnership with Yupp TV and Eros Now to the country. The company is scheduled to launch at least two new phones come June 8. One of them could be the successor to the Le 1S, aka the Le 2.Also Read: LeEco aka Netflix of China now wants to take over your homeFor a phone that is priced around the Rs 10,000 price point, the LeEco Le 1S has an interesting spec sheet. It has a 5.5-inch FullHD IPS screen and a 2.2GHz octa-core MediaTek Helio X10 processor coupled with 3 gigs of RAM and 32GB of internal storage under the hood.advertisementThe Le 1S sports a 13-megapixel camera on the rear with phase detection autofocus and LED flash along with a 5-megapixel camera on the front.The all-metal smartphone also boasts of a rear-mounted fingerprint scanner.last_img read more

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My life changed after Commonwealth Games: Manika Batra at Mind Rocks 2018

first_imgManika Batra is the leading lady of Indian table tennis at the moment. Ever since her twin gold medal performance at the Commonwealth Games (CWG), she has become the newest star of Indian sports and Manika accepted that her life has changed post her show in Gold Coast, Australia.Manika, with her kohled eyes and inspirational table tennis, has begun a new chapter in India’s tryst with the sport and she is enjoying all the recognition and adulation from the Indian public.Manika, who started playing table tennis at the age of four, led the Indian women’s team to a gold medal against four-time defending champion Singapore in CWG in Gold Coast.During the team event, Manika defeated world No.4 Tianwei Feng and world No.23 Yu Mengyu. She followed it up with a win over both these players in women’s singles to win another gold medal.Also read – Mind Rocks 2018: Manika Batra, Dutee Chand request constant support from governmentThe entire India celebrated Manika for finishing the CWG as the most successful individual athlete, having won four medals (2 Gold, 1 Silver and 1 Bronze). She came back to a rousing reception at the New Delhi airport and ever since, she is a well-recognised face in the country.”When I came back from CWG my life changed. Now people recognise me and it feels great that people who did not watch table tennis now understand how difficult it is and have hope from the sport in Olympics and big tournaments,” Manika said at India Today Mind Rocks 2018.advertisementManika thanked the government, table tennis federation and Sports Authority of India for their support in helping the athletes achieve their dreams.She said how not just her but all the table tennis players are working extremely hard and are indeed getting better.SESSION VIDEO | PHOTOS”Indian performances are getting better for the past one year, not just me but everyone else. Everyone is working hard and everyone wants to beat China. We are working hard and for the last two years, we have been receiving support from the government, SAI and the federation, which boards well for us.”She would like to believe that she has a chance to win an Olympic medal after bagging mixed doubles bronze at the Asian Games. She assured that the hard work is in her hands and she will leave no stones unturned.”Asian Games is a very tough event and if we have defeated Asians there, I will try my best to beat them at the Olympics.”Also read – Dutee Chand proud of being first athlete to fight against hyperandrogenism ruleManika gave the three pointers for the success of Indian table tennis players and that will help them make a name in the world.”First, we need support from everywhere like how we are receiving now. Secondly, like Lakshya was saying, Saina Nehwal and Sindhu are very determined and focussed, we have to keep our own focus as well. Thirdly, I can say about my sport again, if we have to compete with the Chinese and other Asian players, we need to work on fitness a lot.”last_img read more

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Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches

first_img SEO and Social Media Bing is in a really sweet place right now. It’s one of the only search engines that still provides keyword search data — which is huge news in and of itself. As a marketer, Bing gets a gold star just for that in my book. But that’s not all it’s done well recently.Today, the company released another piece of news that may seem kinda blah to some, but it actually has really big implications for marketers: Bing image search now includes results from Pinterest boards.Take a second to let that sink in. So. Freaking. Cool.Now, whenever you do an image search on Bing, you’ll see Pinterest boards appear in the top-right corner:Note: this search feature is only available to U.S. members at the moment, but if you’d like to see it in action, you can click the gear icon in the top right corner of Bing and manually change your location to the U.S.If you’re one of those savvy marketers, I bet you’re jumping for joy right now. You lucky marketer, you — all the blood, sweat, and tears you spent building your Pinterest presence can pay even more dividends, and all without you having to lift a finger.Why This Feature Is So Darn CoolThanks to this latest update, you can drive even more traffic and leads to your website through two of Bing’s sexiest features: the unencrypted keyword search data and the Pinterest integration.Here’s how using these two tools together can play out:1) Let’s say you’re a unicorn products manufacturer. You check out your keyword data in your analytics software. You see that lots of people are coming to your site with the search term “fluffy unicorn beds.” (Just go with me here — a point will emerge.)2) You then create a whole board with search-engine optimized pins about fluffy unicorn beds on Pinterest.3) Bing’s integration pulls in your Pinterest board to that search. 4) People who are searching for fluffy unicorn beds in the image search are enthralled with your board and decide to click. 5) They land back at your site because you feature some of your products on your board.6) They become valuable customers and you profit big time.All because of a little keyword data, search engine optimization, and Pinterest strategy, now you have lots of leads and customers — I’d say that’s pretty cool. One caveat here: The links from pins are considered “no-follow” links — which means that people can’t link to content and hope to have that content gain authority because of it. So the way you’re going to profit here isn’t by gaming search engine rankings through links, but rather through providing quality, clickable content on Pinterest that also happens to have search-friendly names and descriptions. Resources to HelpIf you’re one of those aforementioned wise marketers who has search-engine optimized your pins already, take a second to celebrate (or even forward this blog post to your boss and say, “I told you Pinterest was a wise investment!”)If you’re not on Pinterest yet or just haven’t made your pins that easy to find via search, it’s time you whipped your Pinterest strategy and tactics into place. Here are two resources to help:Want to get set up on the platform for the first time? Here’s an introduction to Pinterest.Already got your account up and running? Here are tips for making your Pinterest content easy to find in search.So download those resources and get your Pinterest on! You’ll appear in Bing image search in no time.  Originally published Oct 2, 2013 4:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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The Evolution of Language: How Internet Slang Changes the Way We Speak

first_imgEvery year, hundreds of new words and phrases that come from internet slang are added to the dictionary.Some of them are abbreviations, like FOMO (Fear Of Missing Out) and YOLO (You Only Live Once). Others are words that have been stretched into more parts of speech than originally intended — like when “trend” became a verb (“It’s trending worldwide”). Others still have emerged as we adapt our language to new technologies; think “crowdfunding,” “selfie,” “cyberbullying.”You might notice how many of these “new” words are actually just appropriated, meaning they are pre-existing words that are combined or given entirely new meanings. For example, “social network” became a word in the Oxford English Dictionary back in 1973, referring to the physical activity of networking in a social atmosphere. In the 1990s, people began using the term to refer to virtual engagement, and that became an official definition in 1998.Why are so many new words and phrases emerging the internet, and so quickly? How does slang spread between cities and countries? Finally, what does it take for a slang word to become a word in the dictionary? Let’s explore some of the answers to these questions.Download 6 Free Blog Post Templates NowIs the Internet to Blame?The internet isn’t the only technological phenomenon that’s changed the way we talk. Radio, television, and telephones have introduced their fair share of new words and phrases into our lexicon over the last century.For example, the phrase TTFN (Ta Ta For Now) comes from the “It’s That Man Again” radio series in the 1940s. Similarly, the word “doh” that was made famous by Homer Simpson on The Simpsons became an official word in the Oxford English Dictionary, “used to comment on a foolish or stupid action, especially one’s own.” And don’t forget “Give me the 4-1-1,” the slang phrase for requesting information that refers the number for local directory assistance.But as we spend more time online, we spend less time listening to the radio and watching TV — and smartphones have blurred the line between phone and internet. At this point, the internet is likely the most prevalent influence on our day-to-day dialogue.Think about how quickly internet trends come and go. The fast pace of change on the internet means we are adopting more words faster than ever before. “Language itself changes slowly, but the internet has sped up the process of those changes so you notice them more quickly,” David Crystal, honorary professor of linguistics at the University of Bangor, told BBC News. You can imagine how much longer it took new words to spread through word-of-mouth than it does today with the internet. So, how exactly does it spread?How Slang Spreads on the InternetThe question of how slang spreads has occupied linguists and anthropologists for decades. When it comes to the mechanics of new word distribution, it’s been tough to measure with any precision — that is, until the advent of public social media networks.Social media networks like Twitter allow linguists a more accurate and easily searchable record of our exchanges. Jacob Eisenstein and his colleagues at the Georgia Institute of Technology in Atlanta conducted a study examining 30 million tweets sent from different locations in the U.S. from December 2009 to May 2011. The purpose of the study was to pinpoint the origin of popular slang words and track how they spread across the country.The resulting map shows how these slang terms migrated across the country, as well as the direction of that influence:Because of social media, words are moving around the world within weeks and months, whereas before, it could take a few years, says Julie Coleman, author of The Life of Slang. “It’s not necessarily that language is changing more quickly, but technologies have developed and they allow the transmission of slang terms to pass from one group to another much more quickly.”Internet Slang Around the WorldAs you can imagine, it’s not just the English-speaking countries who have seen changes in language thanks to the internet. “Computer slang is developing pretty fast in Ukraine,” says Svitlana Pyrkalo, a producer at the BBC World Service Ukrainian Service. For example, the force-quit process of pressing “Control, Alt, Delete” is known as Дуля (dulya). A dulya is a Ukranian gesture using two fingers and a thumb, used in the same situations in which we’d give “the finger.” “And you need three fingers to press the buttons,” says Pyrkalo. “So it’s like telling somebody, a computer in this case, to get lost.”Other countries have adopted their own versions of common internet acronyms like “OMG” and “LOL.” In France, the acronym “mdr” stands for “mort de rire,” meaning “dying of laughter.” The Swedish write “asg” as an abbreviation of the term Asgarv, meaning intense laughter. For those in Thailand, the number “5” signifies the Thai letter “h,” so putting three 5’s together, 555, translates to “hahaha.”How New Words Make It Into the DictionarySo, how do new words, like the acronym “LOL,” make it all the way to the dictionary?The secret of a new word’s success is its longevity, says Fiona McPherson, Senior Editor in the New Words Group at the Oxford English Dictionary. To make it into the dictionary, the general population must use it and keep using it. A word must be in use for at least five years to be considered, McPherson says. So, love it or hate it, when words like “LOL” become common, widespread, well understood, and stick around for more than five years, they’re eligible for a spot in the big book.There are plenty of internet slang words that don’t make it in, like “wurfing” (the act of surfing the internet while at work). But to say that word was rejected would be wrong — that word, among many others, will be revisited if its usage grows. The dictionary is a living, breathing document, and there’s always a chance a previously downvoted word will make it into the mainstream vocabulary in the future.That’s where even the word “slang” gets a little fuzzy. Is a word considered “slang” until it graduates into an official word in the dictionary? When exactly does a word become “real”?The fact is, only when a word becomes “real” — as in, widely used and understood — is it then considered for a place in the dictionary. “The time the academy finishes their dictionary, it will already be well out of date,” says linguist Stephen Pinker. “We see it in the constant appearance of slang and jargon. Language is not so much a creator and shaper of human nature so much as a window onto human nature.”As it turns out, dictionary editors look to us when they vote on whether a word should have a place in their dictionary. “Dictionaries are fantastic resources, but they are human and they are not timeless,” Language Historian Anne Curzan reminds us. “If you ask dictionary editors, what they’ll tell you is they’re just trying to keep up with us as we change the language. They’re watching what we say and what we write and trying to figure out what’s going to stick and what’s not going to stick.”There will certainly be changes in language that we don’t like simply because many of us don’t like change, but Curzan thinks we should be less quick to impose our likes and dislikes about words on other people. Language change isn’t worrisome, she argues — it’s fun and fascinating. “I hope you can enjoy being part of the creativity that is continually remaking our language and keeping it robust.”So, no matter whether you think internet slang vitalizes or destroys language, there’s no denying how revealing it is of the culture that invents and uses it — and the ease with which we adapt our language to new technologies and concepts. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 6, 2014 6:00:00 AM, updated October 29 2019 Topics: Marketing Psychologylast_img read more

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Confessions of a Google Spammer

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Black Hat SEOs: Masters of Ethical RationalizationBut there I was, responsible for Google adding 45,000,000 new words of spam to its index every day. I had built a spam machine, and the thing was brilliant enough to give my clients huge SEO ranking boosts. (This was before KontentMachine and all the other spam-producing software out there now.)Some examples of my “work”: Some Samples of My Automated Article Creation “Work” c. 2009Spamming Was Very Profitable Back in 2012Sales of our SEO SaaS subscriptions peaked at around $150,000 a month in subscriptions. Profit margins were about 70-80%. All profits were shared 50/50 between my partner and I. We had two sales threads: one on WarriorForum, and another on WickedFire.Here’s what a few hours of sales looked like back then:An Average Couple of Hours of Income at My Company During the High TimesThese would all magically appear after I returned from a swim, playing with my son at the park, or from playing pickup basketball with the local islanders.PayPal had no idea how I was suddenly making so much money. They were so confused about my business model that they froze $25,000 in my account. They expected massive refund and chargeback requests.But our refund/chargeback rate was less than 1%. Because our SEO service worked.Most of our users were ranking high for big affiliate keywords. I even got my electrician buddy’s website in New Jersey to rank in first place for the keyword “electrician” just for fun. I could literally rank first page for any keyword I wanted to with about five minutes of effort.And my life became very easy as a result. I had two apartments on an island in China with 180-degree panorama views of Sanya Bay — one for myself, and one for my son’s mom.I barely worked.Our entire business was outsourced to seven VAs in the Philippines and one transgender customer support rep in Nevada who was saving up her salary to complete her hormone therapy.My schedule looked like this:7:00am: Wake up, do some stretching and play with my two-year-old son while my chef prepared breakfast.8:00am: Eat breakfast and watch an NBA game (the Clippers, if they had a game) while eating breakfast. The nanny watched my son.9:30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing.11:00am: BS on Skype with some SEO spammer buddies for a bit.12:30pm: Ride my scooter to the gym.1:00pm: Run 10km, lift weights.3:00pm: Go for a swim in the ocean or the neighborhood pool3:30pm: Play with my son and his friends.5:00pm: Play basketball at the court with maintenance workers and tourists staying in my neighborhood.7:00pm: Shower, then dinner, prepared by my chef.8:00pm: Put my son to bed.9:00pm: Check in on Skype, BS online, read books.11:00pm: Sleep.Lonely SEO Spammer MillionairesThe above schedule is what a spammer’s four-hour workweek looks like. And it’s the life of a lot of black hats that are still balling today. It’s a comfortable but often dull and somewhat empty life.The most exciting (and nerve-wracking) times are when the loophole you’re exploiting gets closed, and your life flips upside down while you scramble to adjust.During the boring times, my other spammer buddies and I would BS on Skype about our lives. One guy made $100k a week for a time selling garcinia cambogia pills after Dr. Oz fraudulently proclaimed them to be a magic weight loss supplement.One woman focused on morally shady but technically legal niches like bath salts, salvia, and access to guides on how to cheat on your spouse. Yet another guy (also in China, like me) was working with prison wardens who forced their inmates to mine World of Warcraft gold for sale online.All three bought links from me. They spent their earnings like spoiled little kids.They bought luxury cars and $5,000 bottles of champagne to spray their spammer buddies at conventions. They ate ADHD medication like candy, trying to stay awake and focused to work as long as possible. They traded NLP secrets to work on their powers of female seduction. When that didn’t pan out there was always the old staples of prostitutes and cocaine. Many practiced intensive bodybuilding, and took steroids, HGH, and weird supplements like deer antler sprays to hack their muscle growth.With all that money and privilege at stake, the brotherhood of spammers is merciless and ultra secretive. If you fail to attribute a useful tip to the person you found it out from, expect to be shunned. Expose an SEO loophole that made your buddy money, and you’re excommunicated. Betray the “family,” and you’ll get kicked out of the Skype group forever. It’s like The Sopranos, except instead of wise guys, your family is made up of awkward tech nerds who have cashed in and want to live out all their fantasies.Google Made Us Do ItI hadn’t originally wanted to go down this path. Ironically, I had applied to work for Google’s webspam team in 2010. I knew all the tricks and hacks in the book, and I thought they could benefit from my help.When they didn’t reply to my application, I promised myself I would make them pay.And I had them paying for a few years …Until one day, Matt Cutts (head of Google’s webspam team) sent out this historic tweet:The Tweet That Shook the SEO WorldALN (Authority Link Network) was the platform we used to boost ranking for all of our users’ websites. Our service was actually called “ALN service,” a fact that helped increase awareness of the network and ironically hastened its demise.There was a time when our service was one of the hottest things going on WarriorForum. We had found SEO spammer nirvana, and everyone wanted a piece.Dozens of guys using our service quit their day jobs to open up SEO businesses that relied almost exclusively on our service. Our biggest client, an SEO company that offered reputation management services for celebrities in Mexico, was paying us $25,000 a month and probably charging its clients up to 50 to 100 times more than that. I only realized how hard they were balling when they showed up on the Inc. 500 list in 2012.But now there was this tweet from Matt Cutts, warning to take the network we relied on out of commission. When our clients asked about the tweet, I pretended I wasn’t the least bit concerned about it. Publicly, I scoffed. How could they find a network of 25,000 blogs? If they took it out, we’d just build a new one. No big deal …Privately, I was very concerned. I knew it was easy for Google to find every site in the network. Because all they had to do was buy a few links to one website, wait for those links to show up, then have every website receiving links from that blog manually reviewed. That review would uncover other spam blogs linking to those sites, which would then uncover more cheaters, and so forth.In fact, from one spam site you can, and Google did, locate and destroy the entire ALN network. To us, it felt like we were the freedom fighters of Zion in the Matrix. The Google guys were like the agents, sending out Sentinels to take us out. Google, of course, saw it the other way around. We were hacking their algorithm and mucking up their search results for fun and profit.How Google+ SEO is Like the MatrixPublicly, I proclaimed that we were the good guys and Google was the evil empire. But in my heart I knew we were the bad guys.Google provides clean search results for free, which truly benefits society. What does spamming the Internet provide for society? It helps two people: the spammer and his customer. Everyone else suffers.And I knew it was shady. Part of me always dreamed of running a more legitimate business model. But it was just like Michael Corleone from The Godfather II telling his wife Kaye that his business would be 100% straight in five years: There was just too much incentive to keep on spamming.The Psychology of Spamming for Money: Spammers Always Think They’ll Go “Legit” Someday SoonI was a hardened, unapologetic spammer. To the real marketing world, I was an outcast. And that became all too clear when I went to Distilled’s LinkLove event in London in April 2012.Seeing the Writing on the Wall: The Death of Link-BuildingMy Dutch partner and I had found out about LinkLove from one of our favorite customers. Our customer was scheduled to speak there, so we bought all-inclusive tickets to the event and made plans to meet up there.Right after we got our tickets, our customer dropped out of the speaker role without explanation. (This was right around the time ALN was getting de-indexed, so maybe he was doing damage control with his clients whose rankings were dropping like flies.)My partner and I went anyway, feeling like confident marketing experts with our massive PayPal bankroll. Those few days in London, however, opened my eyes to how the fledgling world of inbound marketing saw black hats.We had dinner with all the VIPs the night before the event. Moz’s Rand Fishkin and Mike King were there. Many other heavy hitters in online marketing were also there.They were all talking about inbound marketing, quality content, engagement, and a bunch of stuff I didn’t understand or considered “BS.”None of them seemed very interested in what we were doing.“F#$%! Link Building”Their beef with us was even clearer when Rand took the stage to kick off LinkLove 2012. My ego had already taken a hit after the lukewarm response at the dinner, but I never expected the onslaught that Rand would unleash.He took the stage with a big smile, introduced himself and then proceeded with this presentation called “F#$%! Link Building”.My heart sank.I went from slightly butt-hurt to outright angry and defiant. He was insulting our entire industry. I imagine that this is the feeling Michael Corleone felt when Senator Geary called him out in the meeting about the casino rights he wanted.How Moz’s Rand Fishkin Sees Link-BuildersI swore I wouldn’t let Google make us stop hustlin’. But Rand was right. Within two months, our entire network of 5,000+ blogs — for which we paid more than $80,000 — was de-indexed, dead, simply kaput. Our $100k/mo. business was ruined.However, I remained arrogant and defiant. I still believed that making money online would be easy. I thought I could just make some minor adjustments to our strategy and keep on banging out new successful products.I funneled more than $100,000 into various new link schemes, each one more “white hat”-seeming than the next.Nothing worked for long. Google’s de-indexing, plus Panda and Penguin, were just too much of a challenge for us. I would put in three months of work, get four months of sales, and either almost break even or have a huge deficit.I felt discouraged and depressed. I tried to buy myself some fancy clothes and toys to feel better about myself. I immersed myself in a shallow relationship with a model who would end up being Miss Universe China 2014. I took weekly hiking trips with my friends in the hills of Beijing on psychedelic mushrooms.I was an empty shell of a human being, lost with no sense of purpose or what to do with my future. With anxiety levels at an all-time high, I could only sleep 2-3 hours a night. Most people I met at that time felt uneasy around me.And I wasn’t the only one having trouble adapting to the post-de-indexing world. The Google-hating spammers reached their official low-point when SEOnitro (another public blog network) tried to start a class action lawsuit against Google for intentionally doing harm to many “competing businesses.”Seriously guys? That’s like spray painting your business’s phone number on someone else’s building, then trying to sue them when they paint over it.Giving Up, Embracing Inbound, and Getting a JobAfter 18 months of banging my head against a wall, I started thinking about that LinkLove conference again. What if I started over? What could I have built with that $100,000 I had wasted chasing loopholes in Google’s algorithm? How much awesome content could I have gotten? How many email subscribers could I have gained?Maybe there was something to that inbound marketing thing Rand and Mike had talked about so passionately after all.Maybe it was the way for me to really go legit.So, I moved back to Beijing and put out the word to my friends. I was ready for a marketing job. I got a few offers, but none struck me like the one from Ptengine. They were a small startup making what I would later call “the Swiss army knife of conversion optimization tools.”They had been successful in Japan, but now they wanted to enter the English-speaking market. They wanted to double their number of users over the next two months to show the VC firm looking to invest in them that they were able to achieve rapid growth.They wanted me to help them with the powers of SEO. I told Ptengine that SEO wouldn’t work. Google’s new rankings sandbox wouldn’t allow it to work. I wanted to go with the safe route.They were confused.”What about PBNs?” they asked. “We’re working with a very well known SEO blogger in the U.K. who has tens of thousands of email subscribers. He’s building PBNs for us”. I looked at the properties this SEO “god” had built. (Actually, it turned out he just outsourced the SEO work to a company in London.)It was like opening a time capsule from 2012. Expired domains, duplicate content scraped from Archive.org, he didn’t even block backlink checking spiders. His reasoning: “blocking spiders would look like a footprint to Google.”I felt a pang of sympathy for Ptengine. They had already dumped $4,000 into this operation. The whole thing was shocking to me. Even the SEO gurus who talked about inbound marketing were still trying to get by with loopholes.My Stubborn Support for Inbound MarketingI was undeterred by the SEO guru. I went on with my newfound ideals instead.By using a variety of outreach methods, including permission emails, sponsored posts, social media, and a very successful deal on StackSocial, we hit the VC’s goals. They bought in with very aggressive growth goals for 2015.And I intend to keep going this route. We just started working with Joanna Wiebe at SnapCopy.co (whom Shanelle Mullin of Onboardly said might be “the best SaaS copywriter in North America”) and Talia Wolf at Conversioner.com to optimize our entire funnel.We’re also getting plenty of adopters and influencers to get us case studies that we will promote to targeted segments that need Ptengine. In fact, all content will take all targeted audiences to various inbound funnels that are only meant to give them value.Hear all that talk about content?In short, after five years of considering white hats and inbound marketers to be snobs, I’m finally drinking the Kool-Aid.You win, Google. Content is king.This post originally appeared on inbound.org, and is reprinted here with permission. Topics: Originally published May 27, 2015 12:00:00 PM, updated February 01 2017center_img SEO Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps.This blog post will tell you exactly why.My Mindset in 2009I never wanted to spam the Internet. Google made me do it.This is what I told myself back then. If spamming is so wrong, I wondered, how come it always works so well? Most black hat SEOs think this way. They rationalize spamming Google’s index in so many ways:We’re helping Google improve their algorithm!Content is king?!? LOL! Links are the only content you need. Google’s lying to people. They deserve to get spammed.If we don’t do spam, our competitors will–and then they’ll beat us. We have to spam.We’re helping our customers–the little guy–win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs!last_img read more

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7 Reasons Why Your Website Isn’t Performing

first_imgMost articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind.While they’re good for people who don’t know anything about Inbound, they’re rather redundant to those who have already made the switch and designed their site with conversions in mind. This article is for the latter.Instead of telling you that you need CTAs on all of your web pages and that you need to implement landing pages, this article will focus more on the smaller things that will help the websites and pages that were already built to convert, do it better. So without further ado, here are seven reasons why your conversion optimized website might not be performing at its full potential.SEO Reasons1. Poor Performance Due to Poor TrafficA website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines. A properly optimized site makes it easy for Google and other search engines to crawl and index its pages but if an error in a few key sections occurs, all hell can break lose.How to Diagnose:Utilize Google Webmaster Tools to see if there are any crawl errors making it so that people can’t easily find different parts of your site. The helpful dashboard will give you a list of anything wrong as well as directions on how to fix them.How to Fix:This is dependent on the errors brought up by Google. While there are a number of different problems you may need to fix, the most common solution will be the implementation of 301 redirects for any major 404 errors that are occuring.Promotional Reasons2. Your Current Promotion Strategy Is Attracting the Wrong AudienceBefore you make any crazy changes to your site or content strategy, consider the people currently coming to your site. Are they the right people or are they unqualified, irrelevant visitors that are quickly leaving your site once they realize what you do and sell?Are you promoting your business and website in the correct areas that attract the correct demographic? If you aren’t, you could be wasting precious time and money bringing in meaningless traffic while your true target market continues to live without knowing of your existence.How to Diagnose:Utilize your website traffic tracking app (Google Analytics, HubSpot, etc.) to review the bounce rates attached to your site while also checking your website analytics to see if particular sources of visitors are generating fewer conversions compared to others.If you see high bounce rates and low conversion rates connected to particular sources, you may want to consider a new promotion strategy through that source.How to Fix:The solution to this problem depends largely on where and how you are currently promoting your website and its content. Here are a few different options for you depending on what you are currently doing:For paid advertisements: if you are currently paying for traffic in one way or another (Google PPC, social advertising, display ads, etc.) and are not seeing results from these campaigns, you may want to either completely cut off any that aren’t showing ROI (are you paying more than you are receiving back in potential leads/business?) or consider targeting different avenues that can offer you better results. If, for instance, you are a business that targets a very specific segment of a market, you may find more success with a paid advertising tool that allows you to target with demographics and job info like LinkedIn versus a PPC campaign that can only target through keyword selection.For organic promotions: if you are finding it hard to successfully promote and draw out engagement for your website’s content through organic social posting you may want to consider performing an audit of your current social media strategy (if you have one at all). Ask yourself, your customers and your prospects where they go for information (social media- which channels, industry-specific forums, etc.). From there, get into the mind of your personas once more to understand what information they are looking for and what they will find useful so that you can create and share that type of information on the correct channels in the correct way so that the right people will not only find it but also interact with it and hopefully end up on your optimized site for conversion.Design Reasons3. Your Website Isn’t ResponsiveGoogle’s “Mobilegeddon” has all but terrified anyone without a responsive website and for good reason. For those of you unaware, in April of this year Google released a new algorithm update focused on boosting the ranking of mobile-friendly websites and pages in mobile searches while pushing unresponsive sites down the ranks. Even without this new update, it’s been proven time and time again that mobile-friendly sites receive lower bounce rates and higher conversion numbers compared to those that aren’t.How to Diagnose:Use Google Analytics to see how many people are coming to your website and within that demographic how many of them are bouncing. If these numbers seem unusually high, especially when compared to your desktop traffic, utilize Google’s Mobile-Friendly Testing Tool for a final answer.How to Fix:While there are many services online that will either create a mobile site or help you to take a currently unresponsive site and make it mobile friendly, there’s something to be said about utilizing a platform that is responsive right out of the box. An example of one of these platforms is the HubSpot COS.4. Your Website Has Unclear or Cluttered NavigationYour navigation should include a small selection of clearly-labeled page options that match your users’ needs. If you’ve filled your navigation with every product and service you offer or have created awkward side navigation that adds to the confusion, you may be distracting your visitors from key conversion points.How to Diagnose:Utilize Google’s Page Analytics plug-in to view just how your site’s visitors are engaging with the different parts of your navigation. If there are areas on the navigation that are receiving significantly lower clicks compared to others, you may want to consider consolidating.How to Fix:Write down every page you have connected to your website’s top row of navigation and include its click rate from the Page Analytics tool next to it. Highlight any pages that have received low click rates and either look to group them together with other, more generalized navigation items or consider taking the link off the navigation and having it live on a specific page instead.5. Poor Landing Page DesignOne of the more obvious areas to look, your landing pages can be a tricky piece of business when it comes to fully optimizing them to help your website perform. Everyone knows the general best practices regarding landing page design.HubSpot wrote an ebook on it and it has to be one of the most downloaded pieces in their library. Even with a landing page optimized to best practices, conversions aren’t always guaranteed and minor tweaks can bring on major results.How to Diagnose:Utilize your landing page tool to review all of your pages’ conversion rates. Depending on your industry and products/services your business provides, you and only you will know what a good conversion rate is for your landing page.Knowing this, look through your list to find any pages that show below-average percentages. If you believe that your average conversion rate should be higher, you may want to look into your overall landing page design.How to Fix:In an attempt to save precious space in my article and avoid wasting your precious time and patience, I’ve gone ahead and listed out a few smaller tweaks that you might look to implement that can help to better optimize your already well set up landing pages.Focus on the right content: Spending 2-3 sentences explaining what the offer is and then dropping 4 bullet points on what the reader will get out of it is all well and good but maybe you should consider other angles. Try including testimonials and social proof regarding the offer or service it is connected to or breaking up your content so that people can read a short excerpt and make a quick decision on whether they want to download it or not.Spend time creating and promoting the right imagery: Are you using stock imagery or bulky photos to show off what your landing page is trying to promote? Should you instead use offer-specific .png images that take up less page space and quickly tell the reader what the offer is right away? Maybe you should consider taking out the image all together and replacing it with a video that explains everything in a more easily digestible manner?Experiment away from the standard 2/3 -1/3 layout: The idea of a “landing page” isn’t the digital marketer’s secret anymore. More and more Internet users are catching on to the idea and can more easily spot the generic template of 2/3 content on the left, 1/3 form on the right. Several companies have caught on to this and have changed their formats to be less content heavy, more visual and all about the simple form. Maybe you should give it a shot, too.Content Reasons6. Blog Topics Aren’t Connecting With ReadersThey say that content is king. What they should really say is that the right content is king. If you are spending more time thinking about blog topics than you are about who you are writing for then you may be missing the boat on your content creation.Your blog content is only as good as the reader says it is and if you and your words aren’t connecting well enough with them your brand, traffic, conversion rates and lead generation could suffer.How to Diagnose:Utilize your blog dashboard to review the average blog views as well as CTA clicks attached to each one. While digging into analytics, collect qualitative data by monitoring shares and comments, requesting feedback from your readers both in your article content as well as through different feedback applications such as Hively, Feedbackify or Qualaroo. If your analytics are low and you continually receive negative or no feedback from readers, you may want to step back and review your current content strategy.How to Fix:If you find that you need to spend more time on your content creation strategy, start from the beginning with your buyer personas. If you have them set up and in place, fill out a buyer persona workbook with the information that you currently have and then test that against current customer and prospect interviews to see if there are any discrepancies. Once a full persona is finalized, utilize the goals, challenges and pains collected in the interviews to develop targeted content before mapping out your content with an editorial calendar.7. Page Content and Offers Aren’t Strategically ConnectedThe success of a lead generation website hinges on its ability to convert visitors into leads. In order to do that, best practices ask for CTAs to be placed on most if not all site pages to always provide visitors a point of conversion.Unfortunately, some site pages may contain CTA’s that promote content that is irrelevant to the topic covered on the page that houses it, leading to poor click through and even worse conversion rates.How to Diagnose:Utilize your site page analytics to find pages with CTA’s that are not being clicked on. From there, dig into the content to see if the offer being promoted is either irrelevant compared to the content on the page or does not have the necessary context on the CTA to connect the two. If this is the case, you may want to consider a new CTA and/or offer.How to Fix:For any pages with CTA’s that need new CTA design but not a new offer, reword the designs to better connect with the persona and content on the page. From there, you will want to take the remaining pages and sort them by the main topic they discuss. Do the same for your entire library of content. If you have any overlaps in topics between pages and offers, place that offer’s CTA on the page. For any pages with topics that aren’t covered in your current library, you should either use that list to help you define your offer creation strategy moving forward OR see if there are other pieces of content that you might be able to promote on that page including specific blog posts or bottom of the funnel conversion pages.The Bottom LineWhile a properly optimized will outperform a static website any day of the week, many people who have utilized inbound marketing for enough time will tell you that there is always more that you can do to improve conversions.If you are one of these people, I hope you found a few new ideas in this list and can now head back to the drawing board to start on more improvements. If not, I would love to hear your thoughts on different things that you can look for that might help you turn around a poor performing website. Website Design Topics: Originally published Jul 6, 2015 11:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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3 Companies Creating Perfect Omnichannel Ecommerce Experiences

first_img Originally published Jul 7, 2015 7:00:00 AM, updated February 01 2017 Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” In reality, offering more than one way to make a purchase just gives buyers a multi-channel experience.Now that you’re aware of the difference between omnichannel and multi-channel, how can you be sure you’re offering buyers everything at any given point in time? Here are a few companies that have the omnichannel thing down to an art.StarbucksWhatever your opinion on Starbucks, you have to give them props for making buying from them so easy. Their app makes shopping online and in the store easy for everyone. Consumers can check their balance and reload their cards within the app, on the website, and in the store. Any changes are reflected immediately, so customers are never left in the cold when they’re ready to buy a drink or merchandise in-store and online.To make the Starbucks app even more user-friendly, buyers can use their phones or rewards cards at the register. No more digging for the card while holding up a line of impatient customers. Just swipe the code on your phone screen, grab your coffee, and go.L’OrealL’Oreal knows that buying cosmetics comes with a bit of risk. Without the opportunity to test in person, consumers have no idea if they’ve made a good choice until they get their purchase home to try it on. They offer two separate apps that provide solutions. The first is the Makeup Genius, which lets users upload photos and experiment with different looks before buying. The other is the True Match app, which ensures buyers get the right shade when purchasing in a store.On their website, L’Oreal also offers workshops and consultations so customers can learn how to use the products before buying. It’s a very full and robust experience from web to store, and they deserve some accolades for making it all happen.Macy’sMacy’s is a mainstay in retail, but most don’t consider its ecommerce abilities. However old school you may expect Macy’s to be, they’re actually quite the opposite. With an easy-to-use website, various apps for mobile devices, and some in-store features others don’t offer yet, Macy’s is pretty modern.By using the SHOP. SCAN. SAVE. app, buyers get real-time updates on items for sale, special discounts, and clearance deals. For buyers that don’t use apps, there’s also the option to sign up for texts. That includes phone-only users, which provides one more channel of communication. Then, of course, there’s the option to pick up in the store even after ordering online. This helps buyers cut down on the cost of shipping and gives Macy’s one more way to contact buyers.Offering multiple ways for buyers to make purchases and keep in touch isn’t easy, especially as technology continues to grow and change. Only the very best manage an omnichannel experience. These are three companies you could really learn a thing or two from. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing Strategylast_img read more

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Major boost for Pakistan as Shadab Khan declared fit for 2019 World Cup

first_imgAll-rounder Shadab Khan has been declared fit for Pakistan’s World Cup campaign after blood tests showed zero viral load, the Pakistan Cricket Board (PCB) said on Tuesday.Shadab, 20, was originally named in the squads for the current England limited-overs series and World Cup only to be ruled out after contracting a virus.The PCB has confirmed Shadab will now leave for London, where he will consult a doctor before joining the Pakistan squad in Bristol next week.”I am delighted to know that the blood tests are negative and I can now return to competitive cricket,” Khan said in a statement.”I was always very confident that I would fully recover from the viral infection and will be available for the World Cup.”It has been difficult to stay away from international cricket and watch Pakistan play outstandingly (against England) both in Cardiff and Southampton. As a professional cricketer, you want to be part of such games.”Pakistan coach Mickey Arthur remains hopeful that the all-rounder will regain full fitness ahead of their World Cup opener against West Indies in Nottingham on May 31.”Shadab’s inclusion also balances what is a young but extremely talented squad,” Arthur said.”I understand it will take Shadab some time to be back at his brilliant best as he has not played cricket for a few weeks, but our first game is on 31st May and he has got two weeks to regain complete form and fitness.”Also Read | England vs Pakistan, 2nd ODI: Liam Plunkett cleared by ICC after ball tampering scareAlso Read | Jos Buttler demoralising top-order teammates, says Jason Royadvertisementlast_img read more

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World Cup 2019: South Africa off to their worst ever start in World Cup history

first_imgSouth Africa have lost their first two matches of World Cup 2019. On May 30, they lost the opening game of the tournament to hosts England by 104 runs before losing to Bangladesh by 21 runs at The Oval on June 2.South Africa, who made it to the semifinals of the 2015 World Cup, have never lost their first two matches in World Cups. The Proteas have been severely setback since AB de Villiers decided to retire from international cricket last year.To make it worse for them, Dale Steyn was unfit and unavailable for the two games against England and Bangladesh. Without his experience, South Africa conceded 311 for 8 against England and 330 for 6 against Bangladesh.This was Bangladesh’s highest ever ODI total.South Africa now have their task cut out. Their next game is against pre-tournament favourites India on June 5. A charged-up Indian team will be itching to start their campaign on a winning note.South Africa captain Faf du Plessis said his team needed to take the defeat on the chin and move on. To his credit, he did not offer any excuses and admitted South Africa batted poorly in the last 5 overs of their chase.”Obviously today didn’t go according to plan. Lungi (Ngidi) getting injured wasn’t ideal at the start of the campaign. 330 was over par, and every one chipped in with the bat, but all in all it wasn’t ideal from us. The thinking at the toss, after speaking to the groundsman, was that there would be a lot of pace and bounce. Against a subcontinental side, if they do get runs on the board, they can squeeze you,” du Plessis said after the match.advertisement”But in hindsight, we would have changed that. To go for that many runs, even without Lungi, wasn’t ideal. We have to take that on the chin. At the 45-over mark, I looked up at the screen and we were at the same stage, and it shows that we were really bad in the last five overs,” he said.Also Read | World Cup 2019: Bangladesh stun South Africa after record-breaking ODI totalAlso Read | 1985 India team fitter than Virat Kohli’s side: Sunil Gavaskar at Salaam Cricket 2019Also Seelast_img read more

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4 Talent Acquisition Strategies to Find the Best Employees

first_img Topics: Don’t forget to share this post! In 2018, almost 75% of employers struggled to fill positions with the right candidates.Unfortunately, this talent shortage is only worsening — research by Korn Ferry predicts by 2020, the technology, media, and telecommunications industries alone could be short over one million skilled workers globally.Click here to download our free guide to hiring and training a team of all-stars.To succeed long-term, it’s critical your business is able to hire and retain the best, most talented employees. But it’s a daunting task, which is why you need a talent acquisition strategy.Talent acquisition vs. recruitmentRecruitment is used to fill a specific role with a qualified candidate, and is typically a short-term strategy to fill a vacancy. Talent acquisition, on the other hand, is a long-term HR strategy meant to attract the best, most qualified people and convince them to bring their unique skills to your company. Talent acquisition aims to attract talent regardless of specific vacancies.Your pursuit of top talent shouldn’t solely rely on traditional, short-term recruitment strategies like sending LinkedIn messages or attending Job Fairs. To ensure top talent acquisition and retention, you’ll need to devise a strategic long-term plan.Here, we’ve cultivated four critical talent acquisition strategies to ensure you’re finding the best people.Talent acquisitionTalent acquisition is a long-term HR strategy that aims to fulfill organizational needs by finding top talent, and convincing them to bring their unique skills to your company. To succeed long-term, it’s critical you attract and retain talented employees regardless of vacant roles. Talent acquisition can help you do this, while solving for long-term organizational needs.1. Align with your business goals.Consider your business goals for the next one to five years, and use those objectives to tailor your acquisition strategy to meet those needs. While recruitment tends to focus on filling vacancies within departments, talent acquisition is more about considering how your company is going to expand long-term, and then finding employees who can help take you there.For instance, are you planning on expanding into Latin America? If so, perhaps your HR department should focus on attracting candidates with international or regional experience. Or, maybe you’re planning on creating a new product, in which case, your HR efforts should focus on attracting talented software developers and coders.Certain roles might not even exist yet, but you’ll want to consider what type of talent you’ll need to hit your business’s long-term goals. Remember, investing in the right candidates will pay off for your company, long-term.2. Use data and marketing to create better acquisition material.You wouldn’t create a marketing campaign without data, so why should you recruit without it?Talent acquisition should be treated with just as much importance as any of your marketing campaigns. Convincing people to join your company is just as necessary as incentivizing people to buy your products.There are plenty of different opportunities to use data to strengthen your talent acquisition strategy. For instance, you might use data to figure out where your top talent came from, and use that information to focus your talent acquisition efforts on certain academic programs or professional networking sites.Additionally, your HR team should partner with your marketing department to refine job descriptions, career pages, emails, and more.Using data, you can figure out if certain questions are deterring candidates from filling out job applications, and eliminate those questions. Alternatively, perhaps you’ll find adding images or videos to highlight company culture incentivizes more candidates to fill out job forms. Or, maybe more candidates apply for a job with description A over description B.By using analytics and data, you’re able to ensure your job descriptions and career pages aren’t deterring qualified people from applying.3. Expand outreach strategies.To find better talent, you’ll need to expand your sourcing strategies. Different skill sets require different methods of outreach. You’ll find your best marketers in a different place than your best programmers, so you’ll want to diversify your sourcing approach.Rather than spending all your time on LinkedIn, consider other specialized job boards, academic programs, or networking events where you might find a specific group of talented professionals. For instance, to attract talented coders, Deloitte’s recruiters attended a hackathon and found prospective candidates.It’s critical you identify where you can find the vast majority of your top talent, whether that be professional events, conferences, online forums, or social networks. Then, focus on strengthening relationships and networking with the right people — not only will you grow your pool of potential hires, but you’ll also grow brand awareness for your company, which will help you attract talent in the future, as well.4. Focus on better employer branding.Employer branding is critical for creating a successful talent acquisition strategy — in fact, 62% of professionals across 26 countries rank employer brand as the deciding factor when applying for a job.When talented candidates are comparing companies, they’re going to choose the one with the best values, culture, and work-life balance. By cultivating an impressive employer brand, you’ll attract better talent and find more long-term success.To succeed with talent acquisition, you’ll need to be able to answer the question, “Why your company, over all the others?” This is why employer branding is a critical strategy for finding the best employees.Consider how you can reframe your branding to focus on the best aspects of your company’s values and culture. It isn’t just about mentioning health benefits or compensation — you’ll also want to convey your impressive company culture, in which employees collaborate efficiently and enjoy spending time with one another. You might mention your flexible remote policy and other work-life balance perks, or your company’s emphasis on growth opportunities.It’s important you broadcast these unique attributes through employee review sites like Glassdoor, as well as your “About Us” page on your company website. When highly qualified people are contemplating your company over your competitors, it just might be those reviews that end up convincing them. Human Resources Originally published Nov 1, 2018 6:00:00 AM, updated November 01 2018last_img read more

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Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

first_img Facebook Advertising Tips Keep track of qualitative metrics.Take advantage of Facebook’s precise Ad targeting.Test different creative assets for best results.Pay attention to what visitors do after they click.Don’t force new trends into your Ad strategy.Find inspiration from your competition.Publish videos that are short and sweet.Don’t fixate on vanity metrics alone.Focus on the mobile experience.Experiment with video.Diversify your ad format.Pay attention to load time.Convert high-performing content into ads. Topics: Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising.Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads.Free Lookbook: 50 Facebook Ad Examples That We Actually ClickedWe decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting. Whether you’ve been advertising on the platform for years or are just starting out with Facebook marketing, check out these lessons from the pros to maximize your social media advertising ROI. Originally published Jul 24, 2019 7:10:00 AM, updated July 24 2019center_img Don’t forget to share this post! 1. Keep track of qualitative metrics.Matt Diederichs, Social Marketing Lead at Hootsuite:”We focused on two metrics [in our Facebook Ads campaign] — video views and offer redemptions. These help us to understand whether it’s worth our investment to pay for direct customer acquisition.””Video views are primarily an efficiency spend, looking at the gross number of video views we can get for our investment, at the lowest possible CPV (cost per view). In the offer redemption area, we can go a bit deeper and also calculate our CPA (cost per acquisition) for each person who redeems the offer.Through all of this, we [also] look really hard at qualitative feedback. Facebook’s Reactions allow us to see not only how many people ‘like’ our content, but also when people ‘love’ or uh … [don’t] love our content. We also aspire for our content to be shareable, so we look for post shares and for comments on Ads. To us, that’s a leading indicator of content resonation.”2. Take advantage of Facebook’s precise Ad targeting.Shari Medini, Co-Host of the Push Pull Sales & Marketing Podcast:”You can target any audience [using Facebook Ads]. Almost everyone is on Facebook, and we all share incredible amounts of information about ourselves. Facebook compiles and organizes all of that data for their Ads platform so that marketers can go as broad or as narrow as they’d like.””You want to target moms of young children in a 15-mile radius from a [children’s] clothing consignment store? Facebook lets you do that. You want to get young men in the sales profession between the ages of 30 and 35 to click through to your site? Facebook lets you do that.”Andy Odom, Digital Marketing Director at Santander Consumer USA”Use the Audience Insights feature in your Ads Account to research all of Facebook, fans of your Page, or people in any custom audience to gain better insights into who they are and how to target them.””You can upload [an email list] as a custom audience and serve special ads just to them.” Haidi Zhu, Head of Performance Marketing at WeWork:[With Facebook Ads,] we start by analyzing the demographics of our current members to better understand who they are based on location, interests, industry, and more. We use this data to develop audiences to identify potential members and further segment down to deliver ads that feature the WeWork offerings, locations, and services that we strongly believe will benefit them most.”3. Test different creative assets for best results.Frank Emanuele, Co-Host of The Marketers Next Door Podcast:”Always A/B test your creative [assets].””It’s easy to think you know what will capture your audience’s attention, but you’ll be surprised when you actually test it. I always compare at least two options and track their performance carefully. Then I put my spend toward the top performer to get the most bang for my buck. I often find that the creative I liked best actually isn’t my top performer.”4. Pay attention to what visitors do after they click.Alicia Palmieri, Senior Social Media & Content Specialist at 2U:”2U uses the ‘Learn More’ call-to-action because it performs well with the type of thought leadership [education] content we share.Our end goal when advertising on Facebook is to get people to view longform, data-rich content.””Since we host most of this on our website, we work with our web analytics team to track behavior of people coming from our Ads. This helps us ensure that we’re targeting the right people and providing engaging content that they will enjoy.”5. Don’t force new trends into your Ad strategy.Rachael Samuels, Social Media Specialist at Sprout Social:  “The social landscape is constantly evolving, and our social team is constantly adapting to meet the needs of our community and stay authentic in our social presence. It’s great to be aware of trends, but you shouldn’t force a trend or new network if it’s not the right fit for your brand.””You have to determine a trend’s genuine value offer before diving in headfirst. If something isn’t resonating with your audience, there’s no reason to continue chasing the hype just to be seen doing it — your audience could see that as a major turnoff.”Aaron Moreno, Digital Advertising Specialist at Sprout Social:  “It’s important to have a clear objective for your ads, clear KPIs and a desired cost-per-conversion.””Identifying these metrics, setting up proper tracking and keeping a pulse on performance is key to determining ROI from social advertising.”Chelsea Hunersen, Social Media Manager at HubSpot:”The principles of creating a good post and grabbing attention are the same no matter what the medium.”For example, providing clear value and connecting about [your audience’s] real needs is something I always try to do.”I’m less concerned about using a new medium like video or canvas just to use it, but I will try it if the technology gives us a better way to reach our audience.”6. Find inspiration from your competition.Rebecca White, Community Manager at TrackMaven:Being able to tell what your competitors are promoting on social is invaluable. Comparing our Facebook spend with that of our competitors gives us a level playing field on which to evaluate the impact of our content.”7. Publish videos that are short and sweet.Erica Moss, Community Manager at Trello:Because [Facebook offers] such a small amount of real estate, it’s important to get to the point quickly with one specific call-to-action, whether it’s a discount to redeem, an event to attend or a prompt to learn more about your product or service.””Avoid lofty or flowery language.When considering images, faces and bright colors pop more (high-res only), and video can be super impactful for ads when kept to 30 seconds or less. Bonus points if your video has closed captioning so that users don’t need audio to consume your message.”8. Don’t fixate on vanity metrics alone.Jenna Dutcher, Content Marketing Manager at Localist.com:”Facebook Ads can be a valuable tool, but only if you put effort into actually optimizing and measuring them. We’re big fans of A/B testing here at Localist, and always have at least two iterations of an ad running, sometimes 10-20 versions, where we’ll test things as small as capitalization, imagery, headlines, and CTAs.””You also need to be mindful of what you’re measuring. Success can’t just be based on how many people click or view an ad — what does 500 clickthroughs to a post mean to you and your company?  Be sure to tie superficial metrics like this to an acquisition goal or metric that you actually value, like cost-per-download or cost-per-lead.”9. Focus on the mobile experience.Jason Myers, Social Media Manager at The Content Factory:Try composing, or at least previewing, your Ad on a mobile device. Most people view Ads on a phone screen which is why those with stark, text-free images and simple messages get more engagement.”10. Experiment with video.Ben Kessler, Director of Marketing at WeWork: We are always eager to test new products and the latest betas to innovate with our marketing. This includes 360” video, renderings, and more, all developed by our in-house team.””Because WeWork is truly something you need to experience in person, we’ve seen a lot of success with video to convey our brand and message within Facebook.”11. Diversify your ad format.Alex York, Senior SEO Specialist at Sprout Social:There are so many different ad channels on Facebook, and choosing which ones to invest in can effectively increase your reach and brand awareness.”Not every type of ad will work for your brand. However, one of the best techniques to follow when creating paid content is to seamlessly blend into feeds, walls and timelines.”  “It’s necessary to learn the various ad formats so you can fit in well with organic content on the network. For example, if you only used text ads, the ‘pop’ or ‘wow factor’ would be much less than a video or brightly colored image.”There are messenger ads, dynamic ads, video ads, sponsored mentions, slideshow ads, collections, instant experiences, lead ads, and more. Different formats lead to different results, so Facebook will recommend formats that are most conducive for your objectives.12. Pay attention to load time.Sandra Rand, Director of Marketing at Tinuiti:The longer your website takes to load, the more it adversely affects your conversion rate. Even if your CTR from Facebook Ads is pretty high, your advertising efforts and budget will be wasted if your website takes more than 7.5 seconds to load.”For the retail e-commerce brand, the difference between 7.5 second load times and 11.5 second load times (which, if my math serves me correctly is a whopping FOUR seconds), meant a conversion rate that plummeted 60% and a revenue drop of 62%.”By connecting with your developers and eliminating unnecessary parts of your landing page, you can cut down on load time and boost your ROI. 13. Convert high-performing content into ads.Dooley Tombras, President at Tombras Group:Dooley Tombras claims that we are in the third phase of social media advertising, where companies need to strike a balance between editorial and real-time content. “Pay to boost above-average performing content, let below average posts die, and when content blows up, put real advertising muscle behind it to drive sales. Only then does the post become accountable for driving sales.”Organic social is a powerful platform of mass reach and content distribution as well as a great space for content experimentation. When something really resonates with your audience, it’s a positive sign to put advertising budget behind it. Learn From the ProsNow that you’ve learned different strategies for successful Facebook Advertising, apply them to your next campaign. A common thread among the responses we received for this article was the importance of constantly testing and evaluating results.Don’t hesitate to change tactics midway through a campaign to drive greater value and conversions from your Ads. If you’re unsure where to begin with launching an Ads campaign, we have a step-by-step guide to start you off on the right foot.What advice would you give for Facebook Advertising best practices? Share with us in the comments below. Facebook Advertisinglast_img read more

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Harsh Varrdhan Kapoor gets sisters Sonam and Rhea’s names tattooed. See pic

first_imgActor Harsh Varrdhan Kapoor, a football fanatic, often takes to Twitter to tweet about the sport, but on Monday he flaunted love for his sisters — Sonam and Rhea — by showcasing his bare back with their names inked on it.Harsh posted a black-and-white photo with focus on his bare back that has his sisters’ names inked on it.He captioned it, “V taper”.V taper pic.twitter.com/zcawwtxKr0Harsh Varrdhan Kapoor (@HarshKapoor_) September 2, 2019This isn’t the first time Harsh showed off the tattoos on social media. Many weeks ago, he had put the tattoos on display and won hearts of many.This time, too, fans couldn’t stop gushing. One found Harsh Varrdhan’s picture “superb and awesome”, while another said, “This is so cute.”ALSO READ | Sonam Kapoor shares adorable throwback photo with Harshvardhan, Rhea and Anil KapoorALSO READ | Sonam Kapoor celebrates Raksha Bandhan with Rhea, Arjun, Anshul and Mohit Marwah. See picsALSO WATCH | Sonam Kapoor on marriage, Cannes, Anand Ahuja and morelast_img read more

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UK site sells kurti minus salwar for Rs 2k as boho dress. ROFL, says desi Twitter

first_imgA vintage and retro clothing website from England is going viral online and for all the right reasons, all of which will leave you in splits.The website, which is based in Purfleet, a town in England, recently released a collection of their ‘boho dresses’. Only, the dresses featured in the collection are nothing but kameez minus the salwar. Yes, you read that right.The website is selling kurtis and kameez on their page by calling each of the garments a ‘vintage boho dress’. The blunder by the website was pointed out on Twitter by a user called Diya. She posted the pictures with the caption, “vintage boho dress????? Girl u got on a damn kameez with no salwar.”vintage boho dress????? girl u got on a damn kameez with no salwar…… pic.twitter.com/9qJBWfPCMddiya (@dxya_d) September 7, 2019And the bizarreness of it all doesn’t end there; the website is selling a total of 51 such ‘dresses’ – or kurtis, in desi lingo – and they are for Rs 1,780 each.After Diya posted pictures of the ‘dresses’ on her Twitter account, people obviously couldn’t stop laughing at the website for being so ignorant. A few were also furious with them for appropriating Asian clothing and being uninformed about fashion from other regions.One Twitter user wrote, “Lemme add this to my cultural appropriation thread,” while another posted, “It looks so…off…without the pants. Like that dream where you get to school & realize you left home in your underwear lol. (sic)”wait this is genius I’m gonna start selling my used kameezes as $200 vintage boho dressesAbby Govindan (@abbygov) September 10, 2019There’s a well established term for this, it’s called cultural appropriation.ConsciousSara-h (@conscioussarah) September 10, 2019Looool the whites discovered the shalwar kameezSqxrvaa (@sqxrva) September 9, 2019imagine me going to a desi wedding wearing this and all my chachi masi gonna combustruru (@listenbts) September 10, 2019the “ahai’s” of indian auntys being heard from all over the world.BTS AU (@BTSau_writer) September 10, 2019this honest to god looks horribleritz (@dioriseok) September 10, 2019omg then i already own tons of these boho dressespic.twitter.com/K65OgWfrl8mansi (@springtaytaee) September 10, 2019Lemme add this to my cultural appropriation threadMemeaholics (@sssketches1) September 9, 2019It looks so…off…without the pants. Like that dream where you get to school & realize you left home in your underwear lol~Bri~ [Hiatus] // ChimChim Cher-ee (@mochimchim10) September 10, 2019After all, it doesn’t take a genius to realise that one, that it isn’t a dress; and two, you would require a salwar with it.And let’s not even go into the larger debate about appropriating Asian clothing and culture.ALSO SEE | Muslim supermodel Halima Aden makes swimsuit history in hijab and burkini on Sports Illustrated coverALSO WATCH | Priyanka Chopra and Nick Jonas serve drama galore at Met Galalast_img read more

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Vijay Hazare Trophy: Ambati Rayudu flops as Kerala beat Hyderabad, Goa defeat Jharkhand

first_imgIn his much-awaited comeback after taking a U-turn on his retirememt, Ambati Rayudu once again failed to make an impact with the bat as the all-rounder fell for 2-ball duck as Kerala defeated Hyderabad by 62 runs in a Group A match of the Vijay Hazare Trophy.In Elite Group A match at Alur on Sunday, right-arm medium pacer K M Asif impressed with the ball and returned with figures of 4-34 as he rattled the Hyderabad batting order to haul Kerala to a win.In the third match of the Elite Group A held at Just Cricket here, Goa defeated Jharkhand by 42 runs to bag four points.In the Elite Group A game on the same day, Chhattisgarh continued its winning run in the Vijay Hazare Trophy, beating Andhra by 56 runs.Asked to bat first, Chhattisgarh, who had stunned defending champions Mumbai on Saturday, crawled to 268/9 in their allotted 50 overs at the Alur cricket stadium II near here.After opener Jiwanjyot Singh (16) fell early, Shashank Chandrakar (54) and one-down Ashutosh Singh (75) rallied the innings with their 50-run stand for the second wicket.Shashank and skipper Harpreet Singh Bhatia (16) fell cheaply, but that did not deter Ashutosh from playing his shots as he completed his 50 in 71 balls. His 93-ball knock had six fours.But the Andhra bowlers made a significant comeback as they did not allow the opposition batsman to settle. Ashutosh walked back to the pavilion, following which Amandeep Khare (27) also fell early. Then only Shashank Singh made a quick- fire 45 off 25 balls, with two fours and four sixes, to ensure that his team got past the 260-run mark.advertisementThe chase began well for Andhra as their openers conjured 48 for the first wicket before Ashwin Hebber (22) was caught by Puneet Datey off Shashank Singh. Another opener D B Prashanth Kumar (44) and K S Bharat also fell as Andhra were in a spot of bother at 90-3.Chhatisgarh bowlers kept taking wickets at regular intervals and the Andhra innings eventually folded up at 212, way short of their target. Shashank Singh, an offie (3-37) was the pick of the bowlers, while right-arm medium pacer Puneet Datey (2-40) and slow-left arm orthodox Ajay Mandal (2 -34) grabbed two wickets each.Also Read | Vijay Hazare Trophy: Chandigarh stun Mumbai, KL Rahul shines in Karnataka winAlso Read | Vijay Hazare Trophy: Vijay Shankar smacks 91 in Tamil Nadu’s seven-wicket win over Biharlast_img read more

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