Kuwait v Australia: Chance for fringe players to shine

first_imgAustralia will ramp up preparations for their January Asian Cup defence in UAE 2019 with a friendly against Kuwait in Kuwait City.It will be coach Graham Arnold’s first match in charge of the Socceroos – who last played in the FIFA World Cup against Peru under Bert van Marwijk.The conditions in Kuwait will help the green and gold acclimatise to the harsh Middle Eastern climate  – with the team also having a camp in the UAE in the days after. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! Kuwait only had a two-year FIFA ban lifted 12 months ago which stopped them playing any international football.The two teams last met in the opening match of the 2015 Asian Cup with the Socceroos winning 4-1 in Melbourne. Game Kuwait v Australia Date Tuesday, October 16 AEDT Time 3:30am AEDT / 7.30pm LOCAL TV Channel, Live Stream & How To Watch In Australia, the match can be watched live on Fox Sports through the Foxtel platform.You can stream the game through either the Foxtel Go or Play platform – just bear in mind both services are subscription based. AUS TV channel Online stream Fox Sports Foxtel GO/Play  Squads & Team News   Position Kuwait players Goalkeepers Al-Rashidi, Al-Qallaf, Abdulghafoor Defenders Al-Matouq, Saeed, Ibrahim, Hamoud,  Al-Hajeri, Al-Guhaidi, Fareeh, Khaled, Atiq, Al-Fadhel Midfielders Al Enezi, Al-Hubaiter, Harbi, Al-Ansari, Al-Dhefeeri, Mawi, Al-Azmi, Zayed, Al-Enezi, Al-Tararwa Forwards Al-Mutawa, AlMusawi All of Kuwait’s side ply their trade in the Middle East – mainly in their own country.Goalkeeper Khaled Al-Rashidi spent a season on the books of English Championship side Nottingham Forest. Position Australia players Goalkeepers Vukovic, Jones, Langerak Defenders Risdon, Sainsbury, Milligan, Behich, Gersbach, Degenek, Deng, Jurman Midfielders Rogic, Luongo, Irvine, Dougall, Amini, Genreau Forwards Juric, Leckie, Arzani, Kruse, Mabil, Giannou The Socceroos have been hit with injuries to Premier League stars Mat Ryan and Aaron Mooy plus the retirement of Mile Jedinak – meaning extra opportunity will likely be handed to several fringe players.Danny Vukovic is likely to earn first crack at the backup goalkeeping role, while the likes of Jackson Irvine and Massimo Luongo shoud get plenty of game time.Promising talents Daniel Arzani, Awer Mabil, Denis Genreau and Thomas Deng will likely be given chances late in the gamePotential Australia XI: Vukovic; Behich, Sainsbury, Milligan, Risdon; Luongo, Irvine; Kruse, Rogic, Leckie; GiannouBetting & Match Odds Australia are hot favourites to win the game at $1.50, while an unlikely Kuwait victory is paying $6.You can get on the draw at $4.33Click here to see all of bet 365’s offers for the game, including goalscoring markets, correct score predictions and more. *Odds correct at time of publishingMatch Preview The Socceroos will be looking to gel with their new coach Arnold in their first match since their 2018 World Cup campaign.It will be one of only three matches the team plays before their 2019 Asian Cup opening match – with other games scheduled against South Korea and Lebanon in November.With the absence of Ryan and Mooy, several Socceroos players will be looking to take the opportunity to impress in front of their new gaffer.It’s likely that a few of the four uncapped players – Mabil, Genreau, Deng and Dougall – will get their first game time in green and gold.The style of play employed by Arnold will be under heavy scrutiny, with the veteran coach in his second stint as Australian manager – having struggled in his first period between 2006-2007.last_img read more

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Goel felicitates Srikanth, Gopichand

first_imgNew Delhi, Jul 1 (PTI) Sport Minister Vijay Goel today felicitated ace shuttler Kidambi Srikanth and chief national coach Pullela Gopichand for the recent run of success of Indian badminton players. The Sport Minister met Srikanth, who won back-to-back titles at Indonesia and Australia, and Gopichand at his residence here. “Srikanth has recently won two big events. I feel the credit for the victory goes to Gopichand. I have been to his academy and I saw many like Srikanth training there,” Goel told reporters. “During childhood when Srikanth started playing, his parents went to Gopi and asked to take him to his academy and he worked hard. His success is a reflection of his hard work and that of his coach. “He has won six major events and I am sure it will inspire the youth. I am visiting all the academies. Indian badminton is making progress like cricket.” Srikanth and Gopichand acknowledged the contributions of the Sport Ministry and Sports Authority of India. “I thank the government of India, Sports Ministry and SAI for all the help. Sir, thanks for your encouragement. I always get your tweets ahead of everybody else during the tournaments,” Srikanth said. Gopichand added: “I know we are being credited for the success but I want to thank the government, the Prime Minister and the entire administration for their proactive role. We sometimes blame the govt for the failure and I think it is time to acknowledge for its role.” PTI ATK SSC SSClast_img read more

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

first_imgEmail marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you’re a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) and must keep up to date with ever-changing laws that affect how you do your job. So we put together this glossary of email marketing terms that you can refer back to any time you wonder what they heck a blog post, your boss, or your ESP’s documentation is talking about.Download Now: Email Marketing Planning Template Email Marketing Glossary: 44 Terms to KnowAAcceptable Spam Report Rate – The rate at which you can be reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per 1000 emails) will get a warning.Acceptance Rate – The percentage of email messages that are accepted by the mail server. Just because an email is accepted by the mail server does not mean it will get to an inbox.BBlacklist – A list that denotes IP addresses as spammer IPs, impeding email deliverability.Bounce Rate – The rate at which your emails are not delivered. There are two types of bounces, hard and soft, both of which are defined later in this glossary. An acceptable bounce rate is less than 5%.Bulk Mail – Large scale email marketing sends in which the same content goes to a large group of people.CCAN-SPAM – Short for ‘Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003,’ it’s a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out consequences for violations of the Act. You can read more about compliance in our post about marketing laws.Clicks Per Delivered – A percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox.Clicks Per Open – A percentage measure of the number of clicks divided by the number of opens.CPM (Cost Per Thousand) – In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per email address. We’ll get into buying lists later in this post.CTR (Click-Through Rate) – The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.Conversion Rate – The percentage of recipients who respond to your call-to-action in an email marketing campaign or promotion. This is one measure of your email campaign’s success.DDedicated IP – In email marketing, it refers to an IP address from which only you send email.Double Opt-In – The recommended method of building an email list, it requires subscribers to confirm their opt in by clicking a link in a confirmation email or responding to the confirmation email in some other way.EEmail Campaign – An email or series of lead nurturing emails designed to accomplish an overall marketing goal.Email Filter – A technique used to block email based on the sender, subject line, or content of an email.Email Sponsorships – Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Advertisers pay to have their ad inserted into the body of the email.FFalse positive – A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam.HHard Bounce – A hard bounce is the failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address.Honey Pot – A planted email address by organizations trying to combat spam that, when a spammer harvests and emails, identifies that sender as a spammer.House List (or Retention List) – One of your most valuable marketing assets, it’s a permission-based list that you built yourself with opt-in subscribers.HTML Email – Sending HTML email makes it possible to get creative with the design of your emails.IIP Warmup – Sending a progressively increasing number of emails out of an IP address in order to build the IP’s reputation.LLanding Page – A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email’s call-to-action.Levels of Authentication – A way of establishing a sender’s identity, and ensure the sender is allowed to send from a given domain.List Segmentation – Selecting a target audience or group of individuals for whom your email message is relevant. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.OOpen Rate – The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent.Opt-In (or Subscribe) – To opt-in or subscribe to an email list is to choose to receive email communications by supplying your email address to a particular company, website or individual thereby giving them permission to email you. The subscriber can often indicate areas of personal interest (e.g. mountain biking) and/or indicate what types of emails they wish to receive from the sender (e.g. newsletters).Opt-Out (or Unsubscribe) – When a subscribers chooses not to receive email communications from the sender anymore, and requests removal from your email list. It is legally required that you provide a clear way to opt out in every email you send.PPersonalization – Adding elements to your email that are personalized based on information you already know about them. It could refer to addressing the recipient by name, referencing past purchases, or other content unique to each recipient.Physical Address – The physical, street address of the company sending the email, usually found in the footer of an email. Its inclusion is a legal requirement for all email marketing.Plain Text Email – An email sent without HTML. You should always give your recipients the option to read emails in either HTML or plain text for better readability.Privacy Policy – A clear description of a website or company’s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data.RRead or Open Length – A measure of the length of time a person opens the email until they close it.Rental List (or Acquisition List) – Not a recommended email marketing technique, it is a list of prospects or a targeted group of recipients who have opted in to receive information about certain subjects, usually targeted by something like interest, profession, or demographic information.SSender Score – A free service of Return Path, it’s a reputation rating from 0-100 for every outgoing mail server IP address. Mail servers will check your Sender Score before deciding what to do with your emails. A score of over 90 is good.Shared IP – A less costly option than a dedicated IP address, it is an IP address from which many people send emails.Signature File – A tagline or short block of text at the end of an email message that identifies the sender and provides additional information such as company name, physical address, and contact information.Single Opt-In – A single opt-in list is created when users sign up for email communications, but don’t confirm the action. This means they can be signed up for a list by someone else, and as such is not a recommended way to build a healthy email marketing list.Soft Bounce – A soft bounce is the failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server.Spam or UCE (Unsolicited Commercial Email) – Email sent to someone who has not opted-in or given permission to email to the sender. Over 90% of email sent is classified as spam.Spam Cop – A paid spam service that plants their own emails and monitors who harvests the address and spams it.Spam Trap – An email address that was once valid, but no longer is. If you email this address, you’ll receive a hard bounce notice. When the mail server sees consistent traffic going to the dead email, however, they can turn the email into a spam trap. It will stop returning a hard bounce for the known bad address, and instead accept the message and report the sender as a spammer.SPF – Short for ‘Sender Policy Framework’, it’s a DNS record that says on whose behalf an IP or domain sends email.WWhitelist – Instead of listing IP addresses to block, a whitelist includes IP addresses that have been approved to deliver email to a recipient.There is a lot marketers need to know about email marketing, and this glossary only scratches the surface. What other terms would you add to this list? Image credit: Horia Varlan Originally published Feb 17, 2012 9:00:00 AM, updated October 30 2019 Email Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

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The History of Facebook Advertising [SlideShare]

first_img Topics: The improvements in Facebook’s advertising platform are helping marketers to reach their audience in ways that often aren’t possible through other channels. With 819 million monthly active mobile users on Facebook — up 51% from the previous year — it’s also clear that the market approves of the changes Facebook is making, with it’s share price having increased to $40.The question is, are you taking advantage of all the different options Facebook has to reach your target audience? If not, we’ve created an advanced tip series featuring 4 experts who are doing great things with Facebook advertising. Download it for free, and learn how you could be taking advantage of Facebook in a big way. How well do you know Facebook?Lots of marketers use the platform to promote their content and drive new business, but how fine tuned is your knowledge, really?Let’s take Facebook advertising, for instance. Are you using it? Are you intimidated by it? Is its rapidly changing history too much for you to wrap your head around? Because let’s face it, Facebook has made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers, including things like Lookalike Audiences, Dark Posts, and retargeting ads.Yeah, I know. It’s a lot to learn. But it sounds pretty darn cool to learn about, doesn’t it? So we thought it’d be helpful to step back in time and provide a quick lesson on the history of Facebook advertising. Because as it continues to evolve, we think the advertising platform could present inbound marketers with a huge amount of opportunity to provide contextual advertising for important segments of their lead and customer base.So sit back, relax, and take a walk back in time to look at the evolution of Facebook advertising — plus what the future may hold for it. Originally published Sep 26, 2013 4:00:00 AM, updated February 01 2017center_img Facebook Advertising Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Buyer Persona: Defined in a Single GIF

first_img Buyer Personas When you’re first starting out with inbound, it’s really easy to get carried away with all the things you want to accomplish. Blog about all the things! Build all the landing pages! Send all the emails! Schedule all the tweets!In reality, there’s one huge, super important thing you need to do before doing any of the above: You need to build buyer personas.Download Our Free Buyer Persona Guide + Templates  Not sure what they are or how to build them? You’re in luck. The GIF below will quickly walk you through the buyer persona basics, so you can get on to actually doing all the inbound things you’ve been itching to do.60Save Originally published Dec 13, 2014 8:00:00 AM, updated July 28 2017 Topics:center_img 60Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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How to Create Buyer Personas for Your Business [Free Template]

first_img Topics: Originally published Feb 5, 2015 6:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Buyer Personascenter_img The first rule of buyer personas: Take the time to create buyer personas.The second rule of buyer personas: Take the time to create buyer personas!For anyone who is unfamiliar with the concept, a buyer persona is a semi-fictional, generalized representation of an ideal customer.Download Our Free Buyer Persona Guide + Templates The best buyer personas are based on a combination of market research and insights that you gather from actual customers through surveys and interviews.And while buyer personas are certainly great to have, they’re not necessarily easy to create. That’s why we recently updated our free PowerPoint template that walks you through the entire process: How to Create Buyer Personas for Your Business.The template provides tips on how to gather intel for putting together your personas and includes editable slides for documenting all of your findings.So, what can you do with your buyer personas once you’ve created them? At the most basic level, you’ll be able to target your content and messaging to different segments of your audience.For example, instead of sending the same boilerplate email to everyone in your database, you can segment your email list by buyer persona and personalize your email messages based on what you know about your different personas. (Pssst. Looking for more examples of what you can use your buyer personas for? Here are 14.)Want to get started with your personas? Download the template here, and share it with your coworkers and friends using the click-to-tweet links below.  Click to Tweet:  “Create buyer personas for your business with this free template from @HubSpot: http://bit.ly/QymTKY” last_img read more

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The Ultimate Guide to Affiliate Marketing

first_imgIf you’ve ever came across Tim Ferriss’ iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background while you sleep. One of the main ideas he constantly talks about is the concept of passive income.After all, having an income chart like this is the main goal of many online entrepreneurs:For many entrepreneurs looking to build an online business, or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income.Affiliate marketing is one of the world’s most popular methods of generating passive income online, and there are many tried & tested strategies when you are just starting out.If you’re looking for a complete guide to affiliate marketing, read more to find out how you can promote products as an affiliate to create an additional source of income.What is affiliate marketing?Affiliate marketing is a performance-based marketing tactic in which a retailer, typically an online one, rewards a website with a commission for each customer referred via the website’s promotional activities. The website, often called an affiliate, will only get paid when their promotion results in a transaction.There are typically four parties involved in affiliate marketing:The affiliates – the promoters of the productThe product creators – the creators of the productThe networks – the networks managing the affiliatesThe consumers – the end users of the product Image via Digital Ads OnlineYou don’t always need a network to become an affiliate, but the other three parties (the affiliates, the product creators, and the consumers) form the core of an affiliate program.Who are the affiliates?An affiliate, also known as a publisher, can be an individual or a company. Typically, these are other bloggers or content creators operating in the industry of the product they are creating.They help promote the product or service by creating content like blog posts, videos or other media.They can also promote their content to get transactions by putting up ads, capturing search traffic from SEO, or building an email list.When one of their visitors creates a transaction, which could be a purchase or submitting a lead form, the affiliate gets a commission. How much commission is structured depends on the affiliate program terms.Who are the merchants?A merchant, also known as the product creator or advertiser, is typically the creator of the product or services. They offer revenue sharing and commissions to people or other companies (affiliates), which have a significant following on their brand.The merchant can be a company like HubSpot, which offers a commission to every affiliate who’s able to get their visitors to make a purchase.Or it can be an individual like Pat Flynn, who offers an affiliate program with his podcasts.The merchants can be anyone from a solopreneur to a big company, as long as they are willing to pay their affiliates to help them gain a transaction.Sometimes the merchant does not even have to be the product creator, as in the case of the Amazon Associates Program.Who are the affiliate networks?An affiliate network acts as an intermediary between the merchants and their affiliates. In some cases, a network is not necessary, but some companies choose to work with a network to add a layer of trust.The network manages the relationship and provide third-party checks and balances. Third-party checks can be important because they bring down fraud rates.Some popular networks include ClickBank and ShareASale.Some merchants choose to work with an affiliate network because they lack the time or resources to track, report, and manage payments to the affiliates. They might also choose to work with multiple affiliates or publishers within the affiliate network.Who are the consumers?The consumers or the customers are the one who makes the transaction. They are the ones who purchase the product or submit the lead form in order for the affiliate to gain the commission.How does affiliate marketing work?Image via Digital Ads OnlineAs an affiliate, you are typically paid whenever your visitor creates a transaction. The transaction could be anything from a click, lead form submission, or a sale. In the majority of cases, affiliate marketing is performance-based, which means you only get paid as an affiliate if your visitor takes an action.Here are some common affiliate marketing models:Pay-Per-Click (PPC): The affiliate gets paid for all clicks that were generated, regardless of whether a lead or sale happened. This is fairly rare, since all the risk is on the product creator.Pay-Per-Lead (PPL): The affiliate gets paid for every lead they generated. This could be an online form submission, trial creation, or any pre-purchase. This is a shared risk on both the merchant and the affiliate.Pay-Per-Sale (PPS): The affiliate gets paid for every sale they generated. This is the most common model, since all the risk is on the affiliate.To become an affiliate, you first need to sign up for a program like the Amazon Associates or HubSpot Affiliate Program. After signing up, you will get an affiliate link which contains a unique ID. You can then use this link in your promotional content.Whenever your visitor clicks on your unique affiliate link, a cookie is inserted in their browser to track actions.When they make a transaction that is a qualified action (could be a sale or lead form submission, depending on the terms of the program), the merchant is able to record this action and attribute it to you as an affiliate so they can make a payout.There are different structures when it comes to payout, which varies based on affiliate program terms.Commission payouts by the company are usually given on a monthly basis, but this varies depending on the affiliate program terms.It could be a weekly payout or a monthly payment for all the leads or sales you’ve made.You’ll want to pay attention to the payout structure when choosing an affiliate program to join, which ultimately depends on the goals you have.Do you need to pay to join an affiliate program?There are typically no upfront costs when it comes to joining an affiliate program, but your variable ongoing costs will depend on how you want to promote the products.When it comes to affiliate marketing, most people think it’s a process of earning a commission by promoting other people’s or company’s products.While affiliate marketing can seem straightforward — just find a product you love, promote it, and earn a piece of profit with every sale you make — there are actually a few moving parts you need to take note of.For instance, you might want to understand the commission structure of the company or product creator. Are you looking for commission per sale or commission per lead generated? Are you looking at recurring commission or a one-off payment?Depending on your goals, this will affect which product you choose, how you plan to promote the product as well as how much time & resources you want to invest.For instance, if you choose to promote your content via paid ads, then that’s a cost you have to account for. You will have to compare how much you’ve spent to promote each piece of content or to generate each purchase against how much commission you’re getting for each referred sale.Or, if you have a blog and website, then you will have to pay for hosting. In this case, this should be a flat fee spread out across all your referred sale.Use this marketing plan generator to calculate how much you need to invest to get a basic marketing plan up and running.How much can you make from affiliate programs?You might be wondering, what are established affiliates earning? (established affiliates are those working full-time.)A poll was held on the STM Forum on “How much do you earn in a year?”:Almost 20% of established affiliates report making more than $1 million per year. While this seems like an unattainable figure, reporting on revenue is only one side of the story.Making money from an affiliate program is more about the profits than the revenue you’re getting.An affiliate making $5000/day might be worse off than another affiliate making $500/day with no cash outflow because the former might be spending most of his revenue on paid acquisition.At the end of the day, before becoming an affiliate, you have to align your expectations to your earning potential. What kind of industry or niche you operate in, and what kind of work you do depends a lot on how much you want to make.If you focus on ads like Adwords or Facebook to promote your affiliate products, how much money you invest is as important (if not more) as how much you make.How do you choose an affiliate program?I commonly hear two misconceptions when it comes to affiliate marketing.Affiliate marketing is dead.It seems like every year in the world of online marketing, people have mentioned some variant of X is dead (SEO, Ads, Mobile). The test of time is a pretty good test — if something has stayed around for a while, there’s a better chance of it still staying around for a while.Everything evolves, and there are tactics that don’t work the exact same way as they did before. Affiliate marketing, of course, is no exception to that rule.Affiliate marketing has evolved from a get-rich-quick scheme into something that requires affiliate to build real trust with their audience in order to reap the rewards of the work that’s been put in.Affiliate marketing is easy to do.According to Three Ladders Marketing, only 0.6% of affiliate marketers surveyed have been around since 2013, which means that affiliate marketing takes time and effort to build and make money.Choosing the right product to promote, working with the right company, fostering relationships and updating content are all core essentials of excelling at affiliate marketing.According to Pat Flynn, one of the pioneers of creating passive income through providing value to his audience, there are two important rules when it comes to affiliate marketing:Only recommend products as an affiliate that you’re extremely very familiar with. If you are not confident in the product and do not feel it will help people, do not promote it.Never tell anyone to directly buy a product. Always recommend products based on your experience and in the context of what you’ve done.When it comes to choosing the right products, David Gonzalez — founder of an affiliate management agency, suggests that you should think about these 3 components when choosing a product to promote:Your audience – will the product resonate with them and make them grateful you promoted it?Product quality & value – would you advocate your best friend buying it?Profitability – does the offer have highly competitive conversions & payouts?At the end of the day, become successful at affiliate marketing requires you to nail down the fundamentals of marketing. Authenticity is hard to fake, especially when it comes to building your own personal brand.A brand that promotes products incessantly without any regard for bring real value to its audience will find affiliate marketing to be a short-lived source of income. Choosing the right products to promote, stemming from a true passion for what the product does, forms the basis of all your promotional activities.While there are many tactics to scale your promotion, the golden rule of affiliate marketing stays the same: only promote products you love & treat your audience like humans.Build your own brand, choose products that you love, create authentic content and you will be on your way to building a real source of passive income.In the past year we’ve really invested into our solutions to make it worthwhile for solo-bloggers, solo-preneurs to tap on our software and educational content to grow their audience and business. For instance, we’ve introduced a free tier as well as a $50/month option for people who are just getting started to utilize email marketing, forms on top of their blog. Affiliate Marketing Originally published Dec 11, 2018 10:42:51 AM, updated October 29 2019center_img Topics: Don’t forget to share this post!last_img read more

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How Using Humans And Chatbots Together Generated 182% More Qualified Leads

first_img Chatbots Originally published Feb 5, 2019 8:00:00 AM, updated July 12 2019 Prospect expectations for businesses have never been higher — in fact, according to Google, 61% of people now expect brands to deliver personalized experiences. At the same time, the amount of people who want to reach a business through messaging continues to rise. Which means keeping up on chat can be tough, even for well-trained teams.At HubSpot, we felt the brunt of that pain in early 2018. We have a specific sales team that handles chatting with people on our website. At the time, we’d been using live chat across most of HubSpot.com to engage with prospects in a way that felt natural.Unfortunately, sales leadership began noticing we were losing out on valuable, high-intent prospects who were attempting to reach us via live chat. We simply didn’t have a guaranteed way of ensuring their needs were addressed by a member of our team — which meant we were losing out on potential sales, big time.Unlock tips, systems & recommended resources to stay ahead of the tech curve.When my marketing team at HubSpot connected with the sales team to discuss the issue, we recognized live chat alone no longer suited our needs. To appropriately communicate with each prospect and create that highly personalized experience our website visitors crave, we needed to scale our sales team’s productivity with a chatbot.Here, we’ll explore why we decided to build a chatbot, how we designed the experience, and why it might be an outstanding solution for your own business in 2019 — and beyond.Why Live Chat Didn’t Work For UsWhen the live chat sales team reached out to us, we knew we needed to make the team more efficient.Live chat in-and-of-itself wasn’t a problem — but, unfortunately, we weren’t tailoring the conversations to the visitor and their problems. We knew sifting through each and every visitor’s inquiry was the right thing to do, since it helped solve for the customer and answer any prospect’s questions. But, since they all fell under the same bucket, it became increasingly difficult for the sales team to keep up. And for the majority of people who didn’t leave us with a way to get back in touch, they were gone forever.At one point, over a third of the people who chatted with us never heard anything back.Additionally, hundreds of the chats we received each month were from users who simply needed product support. This ate part of our sales team’s valuable bandwidth, making it harder for them to get in touch with site visitors who actually needed to speak with a sales rep.Ultimately, this poor experience added unnecessary friction for our site visitors and sales reps.Why We Decided to Build a ChatbotAfter some internal discussion, we set out to build a chatbot that would engage with visitors, triage them, and get them to the right place, sooner. This would be a win-win for both visitors to our site, and the sales team.To figure out what this chatbot should do, we first looked at live chat transcripts. They’re an invaluable resource when doing conversational marketing, since you can hear in the prospect’s own words what they want to do. There are technical ways to classify chats (like natural language processing), but a qualitative approach is fine to start.We then bucketed intents from live chat into three buckets — sales, support, and a catch-all “other”. To start the chatbot, we prompted people to select the topic that best matched their intent.After speaking with our support team, we learned that getting technical help with a product while on the website can be tricky. There are rich and thorough resources better-suited for getting these kinds of answers. So, rather than keeping someone in the chatbot, we used what we know about them in the CRM to point them in the right direction. The chatbot would look at their contact record, and then serve up a contextual web page depending on the products they were using.Even though our prospects couldn’t connect with a human right away, we set them up for better long-term success.Next, we recognized a large percentage of the people who interacted with live chat did, in fact, want to talk to our sales team. But that didn’t mean trying to connect them to a human right away was efficient for either group.We interviewed and observed the sales team to understand their experience with chat. Right away, we noticed each sales rep needed to know three key facts about the user to tailor the conversation to their business — name, email, and website.The sales team said in an ideal world, they wanted this context before chatting with a prospect — an issue we knew a chatbot could solve. We programmed the chatbot to collect this information in a natural, contextual way.Additionally, we knew a prospect would become frustrated if they needed to repeat themselves — in fact, NewVoiceMedia found it to be the most frustrating aspect of customer experience. To combat this issue, we again checked the CRM, and if you’d ever filled out a HubSpot form, we’d skip the questions altogether.Collecting this information up-front enabled the sales team to spend more time selling, and less time chasing down email addresses.Our ResultsAt the beginning of this project, our main goal was to deflect support-related chats away from our sales team. But, even as someone who has been building chatbots for almost four years, I’ll admit — what we saw was shocking.When compared to live chat, 75% more people engaged with the chatbot.Additionally, over 55% of people gave real answers to the basic qualifying questions and reached a human. While the drop-off there may seem steep, sifting out low-intent people proved incredibly helpful for the sales team.Ultimately, our chatbot’s success came in a few ways — first, the chatbot anticipated the next step of the conversation and used quick replies to drive a visitor forward. Opening up a chat and clicking a contextual button has less friction than typing in a text field — now, people didn’t need to come up with the first message themselves.It makes sense that multiple choice options drive more engagement. Think of it this way — when you meet someone new, often the hardest part of the conversation is the beginning, when you’re trying to think of something to say. But once the conversation starts rolling, things become smoother.The same is true for our prospects when they engage with a chatbot versus live chat.Additionally, 9% of people who chatted with the bot needed support help — we were able to deflect those visitors away from humans in a helpful way, serving up the best place to get answers to their questions quickly.It’s important to note when designing conversations, the hardest and most overlooked aspect is to write like a human. As consumers, we rarely process in our heads that we want to “talk to sales”. Instead, we only know we want to talk about “products I’m not yet using”. Writing with the “jobs to be done” in mind is a great philosophy for conversational design.Takeaways for Your BusinessAt the end of the experiment, I’ve found a few takeaways that can help you and your business succeed, as well.First, chatbots are a great opportunity to meet your visitors where they are. If you want to get started with a chatbot, look at chat transcripts, or interview your sales team to understand the types of questions people typically ask. Bucket those questions into a few critical categories.Also, it’s critical you and your team think through and anticipate the best way to help those various buckets of people. The more you can personalize — perhaps through your CRM — the better.Ultimately, using a chatbot to get people the help they need is a huge win for both your prospects and your business. In our case, site visitors now had the best resources for their support issues, and our sales team was able to capture more qualified leads.The best part? Both sides did this in a frictionless, efficient way. Topics: Don’t forget to share this post!last_img read more

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Pakistan coach Misbah-ul-Haq banking on 16-year-old pacer Naseem Shah to be surprise package in Australia

first_imgPakistan coach Misbah-ul-Haq is eager to see what schoolboy paceman Naseem Shah can produce on Australia’s fast pitches despite concerns over the 16-year-old’s readiness for the rigours of Test cricket.Naseem, who has played only five first class matches since his 2018 debut for Zarai Taraqiati Bank Limited, was named in Pakistan’s squad for the two-Test series against Tim Paine’s Australia which begins in Brisbane next month.With Naseem to lock horns with Steve Smith, the world’s top-ranked batsman, if selected, critics in Pakistan fear the callow cricketer could be in for a harrowing debut Down Under.However, former Pakistan captain Misbah, also the side’s chief selector, said his team were keen to throw him in the deep end.”In all spells he’s bowling quick and his control with the ball is also good,” Misbah told reporters in Sydney on Monday.”So we’re looking forward that he can just bowl well here in Australia where the conditions may just give him some sort of assistance and getting some pace and bounce from these wickets.”Everybody is excited to just get him in the team also.”We’re looking forward that if he can just put the ball in the right areas with that kind of pace, (he) could be a surprise package.”Misbah has placed a premium on youth in the upcoming Twenty20 and Test series, selecting 19-year-old Musa Khan in both his squads, with a third teenage quick in Shaheen Afridi also picked for the Tests.Pakistan have never won a Test series in Australia in over six decades of trying and the Misbah-captained team that last toured in 2016/17 was whitewashed 3-0.advertisementWhile Pakistan have long been described as unpredictable for their seesawing performances in all formats, Misbah said he was seeking more consistency from his team.”Obviously we want to use that unpredictability in a good manner, in a positive manner,” he said.”We don’t want to just go there and sometimes fail.”We need to be more consistent with our good performances and that’s what we are trying to do at the moment.”Pakistan play the first of three T20 matches against Australia in Sydney on Sunday.Also Read | PSL franchises not in favour of Misbah’s involvement in event Also Read | I required some seniors but it is decision of selectors: Babar Azamlast_img read more

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Australia frustrated, Pakistan lucky as rain ruins 1st T20I Sydney

first_imgAustralia looked on course to chase down a small target in their first T20 International against Pakistan before the game was called off due to rain on Sunday.Put into bat, Pakistan were 88 for three wickets in the 13th over when rain interrupted play.The match was subsequently reduced to 15-overs-a-side when the players returned and skipper Babar Azam made 59 not out to help Pakistan to a below-par 107-5.Counterpart Aaron Finch gave Australia a flying start with 37 runs from 16 balls as the hosts cruised to 41 for no loss in 3.1 overs.It was at that moment that rain returned to the Sydney Cricket Ground to dash Australia’s hopes of going 1-0 up in the three-match series.”It’s frustrating,” Finch said after the result in Sydney.”To restrict them to 107 off 15 overs was a great effort and then to be on track to get them was nice.””It was nice to get a few out of the middle. Like I said, a bit unfortunate the rain played such a part.”Canberra hosts the second match on Tuesday.Also Read | James Neesham, Mitchell Santner shine as New Zealand level T20I series vs EnglandAlso Read | Delhi T20I amid pollution crisis: Can coin at toss be spotted?last_img read more

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India vs Bangladesh: Rohit Sharma breaks MS Dhoni’s record after Rajkot T20I heroics

first_imgIndia’s stand-in captain Rohit Sharma was in an imperious mood in Rajkot as he helped India make light work of a 154-run target in the 2nd T20I against Bangladesh on Thursday.India were under considerable pressure after having lost the 1st T20I in Delhi but Rohit Sharma made sure there were no scars of the Delhi defeat in Rajkot as he bulldozed the Bangladesh bowling attack.Chasing 154 for a series-leveling win, India gunned down the total in just 15.4 overs, thanks to Rohit Sharma’s fireworks. The stand-in captain attacked from the word go and blasted 85 runs from just 43 balls.India vs Bangladesh, 2nd T20I: HighlightsAs usual, Rohit Sharma never shied away from clearing the boundary ropes as the India captain smashed 6 of them in Rajkot. Rohit was severe against pace and spin and he welcomed off-spinner Mossadek Hossain with 3 successive sixes in his 1st over.During the six-hitting spree in Rajkot, Rohit Sharma went on to break and set a few records.After the 6 sixes hit in the 2nd T20I, Rohit Sharma now holds the record for most sixes by an India captain in T20I cricket. With 37 sixes in just 17 innings, Rohit went past MS Dhoni’s tally of 34 (62 innings). Virat Kohli is third on the list with 26 sixes (26 innings).Also, Rohit Sharma now holds the record for the most number of sixes in international cricket in 2019. He tops the charts with 66 and counting. Rohit had held the record in 2017 and 2018 as well wherein he had hit 65 and 74, respectively.advertisementMost fifty-plus scores as India captain: Rohit equals Virat Kohli’s markRohit Sharma may have missed his 5th T20I hundred on Thursday but the stand-in captain equaled Virat Kohli’s record for the most number of fifty-plus scores in the shortest format of the game. Rohit and Virat now have 22 fifty-plus scores in T20Is.Also, the quickfire 85 was Rohit’s 6th fifty-plus score as captain for India in T20I cricket. Virat Kohli also has 6 fifty-plus scores in T20Is as captain.Rohit Sharma, Shikhar Dhawan set new T20I recordMeanwhile, Rohit Sharma also broke the record for most number of 100-plus stands in T20I cricket along with his opening partner Shikhar Dhawan on Thursday. Rohit and Virat Kohli had jointly held the record previously with 3 hundred-plus stands (along with Shane Watson-David Warner, Martin Guptill-Kane Williamson, Martin Guptill-Colin Munro).Also Read | Really hard to stop Rohit Sharma when he is in good mood: Bangladesh captain MahmudullahAlso Read | All I wanted to do was tonk the ball: Rohit Sharma on his blistering 85 vs Bangladeshlast_img read more

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Olsen, Dike Awarded Student-Athlete of the Year at Oklahoma State

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Oklahoma State held its annual student-athlete awards banquet this week, and Zach Olsen (golf) and Courtney Dike (women’s soccer) walked away with the Student-Athlete of the Year awards.According to OSU, “The award is presented to a male and female student-athlete who has been exemplary in the classroom, in the community and on the court or field of play.”Olsen has top 10 finishes in his last three starts and recently helped OSU win The Maxwell as they hurtle towards the Big 12 Championship. Dike started all 21 games for the Cowgirl soccer team last fall and led the squad with 10 goals and seven assists.This school year saw 200 student-athletes named to the Dean’s Honor Roll for achieving a 3.5 GPA or better.Cowboys Earn Academic Honors #okstate #golfschool https://t.co/Q1OHB6UVZh pic.twitter.com/RJjqoembAq— Oklahoma State Golf (@OSUCowboyGolf) April 19, 2017 Congrats to all our award winners at #okstate Academic Awards Banquet & big ups to @CourtneyDike, OSU’s Female Scholar Athlete of the Year! pic.twitter.com/0qpCNRLWhJ— Cowgirl Soccer (@CowgirlFC) April 18, 2017last_img read more

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100 Days of Summer: Get to Know No. 31 Tre Flowers

first_imgWe’re just one month (!!!) away from the return of college football. What better way to get ready that than to look at one of the leaders of the Cowboy defense, Tre Flowers, who has one last year to add to his legacy at Oklahoma State?How he got to OSUFlowers, the former three-star safety from Judson High School (Converse, Tex.), picked Oklahoma State over offers from Arizona State, Kansas State, Houston and others. He was the No. 32 rated safety in the 2013 class according to Scout.What he’s done in StillwaterAfter a redshirt year in 2013, Flowers played in 12 games as a freshman in 2014 immediately making his mark. He finished sixth on the team with 56 tackles (44 total), two tackles for loss and three pass breakups. He’s been consistently improving since and comes into 2017 as the Cowboys’ leading returning tackler.Role in 2017Flowers is a preseason candidate for the Jim Thorpe Award who returns with more starts (32) and consecutive starts (26) than any other defender. He and newly-named safety Ramon Richards make quite the duo. One’s a yin to the other’s yang.Flowers, the mainstay safety who has been a bit overlooked due to the production of Jordan Sterns, has a personality to match. He’s not the flashy, vocal leader that Ramon might be but don’t mistake his subdued personality as passive. He can lay the wood on folks. But with all the moving pieces and fresh faces, Flowers will need to increase his leadership role in the secondary.Noteworthy stats and highlightsThere have been plenty of Tre Flowers highlights over the last three years but we’ll stick with a couple that feature his ability to dispossess the opponent — a skill which Flowers and the Cowboy defense will need to showcase to give OSU its best chance at a Big 12 title.Here’s his interception against TCU’s Trevone Boykin in 2015.And here’s a nice strip against Iowa State wide receiver Carson Epps from 2016. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

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Report: Spurs 6 Rochdale 1

first_imgTottenham 6 Rochdale 1: Llorente hat-trick settles replay after VAR farce Stephen Creek Last updated 1 year ago 05:43 1/3/2018 fernandollorente-cropped Getty Images Tottenham romped to a 6-1 victory in their FA Cup replay against Rochdale after a first-half marked by controversial VAR decisions. Fernando Llorente’s hat-trick fired Tottenham into the FA Cup quarter-finals after sealing a 6-1 victory in a fifth-round replay against Rochdale marked by controversial video assistant referee (VAR) deliberations. The Spaniard’s second-half strikes restored the Premier League side’s control of the contest after an opening period that threatened to descend into farce due to a number of dubious refereeing decisions involving VAR.There were lengthy pauses in play while referee Paul Tierney consulted VAR, before disallowing a goal for Erik Lamela after six minutes. A penalty for Spurs was also rescinded. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Son Heung-min put Spurs ahead but the League One visitors levelled through Stephen Humphrys and boos rang out around Wembley at half-time as the Spurs fans voiced their frustration amid the confusion.In stark contrast, the second half was a procession for Mauricio Pochettino’s men, who raced ahead through Llorente’s trio of goals before Son, who was influential throughout, added a fifth.Substitute Kyle Walker-Peters scored his first Tottenham goal in injury time to cap off what proved to be an emphatic win.FT | Rochdale bow out of the #EmiratesFACup after another performance to be proud of this evening. It has been a truly memorable cup run this year – thanks for your outstanding support along the way #RAFC— Rochdale AFC (@officiallydale) February 28, 2018A chaotic first half exploded into life when Tottenham put the ball in the net after six minutes. Son’s cross ricocheted off the legs of Llorente and Lamela stroked the ball past Josh Lillis.Rochdale looked dismayed by the early setback but after a two-minute delay Tierney, having delayed the game to consult VAR, disallowed the goal for a pull on the shirt of visiting defender Harrison McGahey by Llorente in the build-up to the goal.The League One side then hit the post through Matt Done’s low shot but Tottenham’s class began to shine through after 23 minutes when Lamela split the opposition defence before rolling the ball to Son, who rattled the ball into the bottom right corner of the net.Two minutes later Tierney consulted VAR again before awarding Spurs a penalty for a foul by Done on Kieran Trippier, but Rochdale were let off the hook when Son’s spot-kick was ruled out for a feint during the run-up that earned the Korean a yellow card.On the half-hour mark the visitors drew level through Humphrys, who deftly controlled Andrew Cannon’s cross and rounded Michel Vorm before rolling the ball into the bottom right corner of the net.Cannon almost gave the visitors a sensational half-time lead when he crashed a shot onto the post in injury time but the ball bounced clear and Spurs breathed a sigh of relief.Spurs’ nerves were settled within two minutes of the restart when Lucas Moura sailed through Rochdale’s half and slid the ball to Llorente, who skilfully chipped the ball over Lillis and into the empty net from just inside the penalty area.Llorente added his second and Tottenham’s third six minutes later after Moura and Son combined to present him with a simple chance from the edge of the six-yard box and he toe-poked the ball home with his left foot before Lillis could react.It was 4-1 just before the hour mark when Son got to the byline and hung the ball up tantalisingly in front of goal with a chipped pass before Llorente nodded it into the net.Right footLeft footHeaderA perfect hat-trick in 12 second-half minutes for @llorentefer19! pic.twitter.com/k2CiOcGC1R— Tottenham Hotspur (@SpursOfficial) February 28, 2018Unselfish play from Lamela gave Son the easiest of chances six minutes later and he turned the Argentine’s low cross into the unguarded net from three yards out.Lamela rattled the frame of the goal with a curling free-kick in the closing stages but the contest – and Rochdale’s hopes of an upset – had long since ended.There was time for one last memorable moment in the 93rd minute when Walker-Peters scored his first goal for Tottenham, slotting the ball into the bottom left corner from 10 yards out after Dele Alli played him in. read morelast_img read more

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Salah hits back at Ramos over injection claims

first_imgMohamed Salah Salah laughs off Ramos injection claims: Maybe he can tell me if I’ll make the World Cup! Sacha Pisani Last updated 1 year ago 15:20 6/9/18 FacebookTwitterRedditcopy Comments(17) Sergio Ramos Mohamed Salah Real Madrid Liverpool 2017-18 Getty/Goal Mohamed Salah Real Madrid v Liverpool Egypt v Uruguay World Cup Egypt Liverpool Premier League UEFA Champions League Sergio Ramos African All Stars The Liverpool star reflected on his emotional injury sustained in last month’s meeting with Real Madrid following a clash with the Spanish defender Liverpool star Mohamed Salah has laughed off Sergio Ramos’s claims that he could have played on in the Champions League final, insisting that leaving the pitch that night was the worst moment of his career.Salah left the field in tears last month after tangling with Real Madrid captain Ramos in the first half of Liverpool’s 3-1 defeat.It was an injury that sent shockwaves through Egypt ahead of the World Cup in Russia, though national team boss Hector Cuper has remained hopeful that the Premier League Golden Boot winner will be fit for the showpiece tournament. Article continues below Editors’ Picks Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Sorry, Cristiano! Pjanic is Juventus’ most important player right now Arsenal would be selling their soul with Mourinho move The backlash around Ramos’s challenge in the final saw the Madrid star widely condemned, with a petition set up urging UEFA to punish the centre-back receiving over 300,000 signatures .Ramos had his own say on the matter, meanwhile, suggesting that Salah could have played on if he had received injections – a claim that the Egyptian finds rather humorous.He told Marca: “[Laughs] My comment is that it’s always okay when the one who made you cry first, then makes you laugh. Maybe he could also tell me if I’m going to be ready for the World Cup?”Asked about Ramos’s declaration that there’s a possibility Salah locked arms with the centre-back rather than the other way around, Salah added: “It’s funny…”He sent me a message, but I never told him it was ‘okay.'””Yes, it was,” Salah added when asked whether having to leave the Champions League final was the worst moment of his career.”When I fell to the ground, I had a mixture of physical pain and a lot of worry. Also anger and sadness for not being able to continue playing the Champions League final.Mohamed Salah Liverpool 2017-18“Moments later, I also thought about the possibility of not playing in the World Cup and that was a devastating thought.”Egypt will open their World Cup Group A campaign against Uruguay on June 15 and Salah is hoping he will be fit enough to feature in that game – a suggestion that didn’t seem possible when the forward initially suffered his shoulder injury.He added: “Now I’m better. I hope to play the first game against Uruguay, but that will depend on how I feel when it [the match] approaches.”Egypt will also face hosts Russia and Saudi Arabia as they prepare to end their 28-year wait to compete at the World Cup.”It’s the first time in 28 years that we qualified… it was not normal because we won the African Cup seven times, and we were champions in 2006, 2008 and 2010,” Salah continued. “It was common to win the African Cup, but we didn’t qualify for the World Cup. And it was something we all said: ‘wow, we have to do it, we have to do it.'”We had not achieved it for a long time and it was something very special. Maybe like for Spain to win the World Cup.” Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the weblast_img read more

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Social Media Roundup: Adversity Breeds Entertainment during OSU’s Tulsa Win

first_imgGo ahead and start that campaign for 30— Amen Ogbongbemiga (@closedprayer) September 15, 2019 What it feels like playing defense against the Big 12— Southwell (@JustinSouthwell) September 14, 2019 Turns out we don’t have to nuke them @realDonaldTrump. A good way to deter hurricanes is Chuba Hubbard— Southwell (@JustinSouthwell) September 14, 2019It was a rough second quarter for OSU.Can someone check to see if Gleeson is stuck in an elevator— Southwell (@JustinSouthwell) September 14, 2019 A recap of Oklahoma State’s first half against Tulsa: pic.twitter.com/UAomMyzlvu— Kyle Boone (@Kyle__Boone) September 14, 2019 How many @biletnikoffawrd’s should #Okstate have? pic.twitter.com/nmc3Kdfu1X— Carson Cunningham (@KOCOCarson) September 14, 2019 Oklahoma State’s road to victory over Tulsa had its hill and its valleys, which at least made my Twitter timeline a bit more interesting and entertaining. Here are some of my favorites from OSU’s 40-21 win in Tulsa.The #30forHeisman campaign is picking up steam.Oklahoma St RB Chuba Hubbard a Heisman dark horse. Already with 500+ rushing yards/7 TDs. Statement opportunity at Texas next weekend— Jake Trotter (@Jake_Trotter) September 14, 2019center_img Gundy at halftime pic.twitter.com/x20h5J1W2V— Southwell (@JustinSouthwell) September 14, 2019 Chuba Hubbard in the locker room after running for 173 yards and two TDs in a half (probably): pic.twitter.com/FjUEX7X8P6— Marshall Scott (@Marshall_Once) September 14, 2019We just thought the QB1 takes were over.Seeing tweets that people want Dru Brown to play over Sanders in the second halfIf the PI’s on Tylan were catches, 100% chance I wouldn’t see those tweets— Matt Amilian (@mattamilian) September 14, 2019…Tylan Wallace at halftime: 3 catches, 20 yards, 6 targetsTU has the found the secret to covering Wallace: pass interference— Dekota Gregory (@dekotagregory) September 14, 2019 This OSU defense loves the game of football. They love it so much they find ways to stay on that field— Matt Amilian (@mattamilian) September 14, 2019 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

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Cause-Related Marketing: Seeing RED and Pink

first_imgExhibit A: The RED campaign, an incredibly successful cause-related marketing campaign started by Bono and Bobby Shriver, that encourages us to buy products to benefit aid programs in Africa.Exhibit B: The BuyLessCrap campaign, which says RED is (RED)iculous and meaning(LESS).Exhibit C: Think Before You Pink, which is another take on cause-marketing (in this case, breast-cancer-related). I expect we’ll be seeing more cause-related-marketing and more subsequent consumer scrutiny in the months ahead, so let’s dig a little deeper into these campaigns. The BuyLessCrap folks sent me a link to their campaign earlier this week. Their site states, “Shopping is not the solution. Buy (LESS). Give More.” My first reaction to the campaign was fairly negative for several reasons:1.) Bashing consumerism in our country is a losing proposition. It alienates the vast majority of people, because most Americans like to buy things.2.) Asking people to donate directly to charity INSTEAD of shopping seems like an unnecessary sacrifice. The message doesn’t feel inspirational, it feels scolding. Can’t I shop and give?3.) While I believe people SHOULD give to charity directly, I don’t buy that cause-related marketing is REDiculous. It may not be “the” solution, but it’s an important piece of a solution to the fundraising picture. There are a few reasons it compliments fundraising efforts. It doesn’t require people to change their buying behavior. It gives people a way to give while they are doing a transaction they’d probably do anyway. It exposes new audiences to causes, because companies have a lot more marketing muscle than nonprofits do. Yes, companies benefit, but so do nonprofits. So I asked buylesscrap about these issues, and their prompt answers surprised me a bit. Below is my email interview with Ben Davis of wpi, which put together the site. As we corresponded, I realized his aim is not so much anti-cause-marketing as it about urging more transparency in cause-related marketing, similar to Think Before You Pink. He said the RED campaign was not open about how it benefits its causes, and he wanted them to be more so. So I emailed RED, and within 90 minutes, they emailed me back lots of information that struck me as quite transparent. I’ve included their comments here, too. It’s a very interesting conversation, so read on… AND keep in mind what I think is what is not in dispute:If you are doing any cause-related marketing, remember that transparency is essential. Tell donors how much of the money is going where, regularly, or they will think you’re hiding something.Here is my Q&A with Ben.Q: Who is your audience for this? A: Our hope is that BUY (LESS) will be shared virally by anyone who has questions about the (RED) campaign and other cause-related marketing efforts…how much is spent, where the money really goes (CEO salaries, etc.) and how much makes it to the “cause.” We believe this covers a wide demographic. Reaction to the site has been immediate, positive, and expressed from diverse quarters. In addition, we want to stimulate a healthy discussion and exploration of the topic among thought-leaders. (Yourself included!)Q: How did you choose the message? A: It chose us. The idea of replacing the suffix (LESS) for (RED) hit me one day while being bombarded by (RED) advertising, and suddenly the vague discomfort with the campaign crystallized: SHOPPING IS NOT A SOLUTION. BUY (LESS). GIVE MORE. Some great and talented friends loved the idea and together we sharpened the focus and created BUY (LESS) and it’s viral site www.buylesscrap.org.Q: Do you feel cause-related marketing has a place in the charitable giving spectrum, for people who simply like to buy things and feel good about it – but don’t donate to charity? A: We support all forms of giving, including cause-related marketing. (And for the record, we love Bono, we think Oprah is great, we shop, we adore our iPods, and we want GAP–a San Francisco-based company–to do well.) It is our hope that with greater scrutiny, transparency, and possibly increased regulation, cause-related marketing can be less manipulative and can drive even greater and more certain levels of donations to charity. We do not think that shopping, however, should ever be considered a legitimate substitute for charitable giving. Just Give. Q: Have you coordinated with the nonprofits featured on your site? What is their feeling on the campaign?A: Frankly, we’ve not contacted them. We are interested to gauge their reaction and hope they provide one. Keep in mind, we are taking on giants, and all the money and power are pretty much aligned on the other side of this issue. We are hoping for the best, but bracing for a potentially negative and even hostile or litigious response from the vested interests. We are warmed, however, by the citizen-level response we received so far. Q: What are your goals for the site – volume of donations, etc?A:1) To provide a means to give directly to charities without having to shop. We’ve set no specific goals for volume of donations, and in fact have no way to track actual donations resulting from our site.2) To provoke discussion and change around cause-related marketing in order to refine and strengthen the model.3) To encourage consumers to de-couple cause-related marketing (at least in terms of consumption) with charitable giving. Buying a $100 product is not the same as giving $100 to charity. Buy (LESS). Give more. Q: The idea of transparency is interesting – are you familiar with thinkbeforeyoupink.org?A: No. But thank you. We’ll look into it. Q: Do you think there is a risk of the no-don’t-negative parts of the message which essentially attack consumerism and cause marketing distracting from the positive-give-transparency message? Or is the negative part needed so it goes viral with a smaller constituency that feels angry and will create pressure? Sounds from your answer to the audience question that it is the latter? A: Another really good question and one we wrestled with. We were quite concerned with the negative aspects of BUY (LESS) and worked hard to make sure the underlying message was positive and constructive. The key players involved, Aaron Feiger of RomanticStatic, Debra Amador of MindfulPR, and myself are all overwhelmingly positive personalities and fully recognize the many pitfalls of negativity. Yet, without the hook–without parodying the (RED) campaign as a means to garner viral success and to stimulate discussion–we didn’t feel we would have an impact. A white paper on (RED) would go mostly un(READ). Sorry. We believe the site’s appeal will extend beyond an angry few. In fact, it already has. For all its celebrity backing and marketing might, (RED) leaves many people confused and full of nagging questions. Who benefits? How much money really reaches the cause? Is this intended as a substitute for charitable giving? Can we really consume our way to a cure? Is feeling good about shopping a healthy emotional response to human suffering? Am I being manipulated? Our biggest reason for plunging ahead despite the negative aspects, however, was our utter inability to get a straight answer—or really any substantive information at all–about what’s been spent on the (RED) Campaign. That alone made us realize that discussion and reform was needed. On that note, I decided to ask RED myself, and here’s what Julie Cordua promptly replied:The key to the (RED) proposition is results – delivering compelling products to people already in the market for everyday items; delivering business support for and awareness of the Global Fund; and delivering money to buy medicine for people dying of AIDS in Africa.In our first nine months (March – December, 2006), (RED) generated more than $20M for the Global Fund ($18M has already been paid, GF is still receiving payments). This is four times more than the private sector has contributed to the Global Fund since the Fund was founded in 2002. (The $11M mentioned in the [BuyLessCrap] press release is inaccurate and based off of what checks were in the Fund by Dec. 31, 2006, not how much had been generated in that time. As you know, it takes time to close the books, finish calculations and cut checks at the end of the year.)(RED) is built for long-term, sustainable impact. We believe engaging the world’s marketing powers and product designers, and putting them to work for those in desperate need is a smart way to break an issue that individual contributions alone cannot master.A few specific points as related to [Ben’s] comments:1) There were questions about how much money was given from each product. This was clearly stated from the day we launched (see press release) and is also communicated on partner sites or marketing information. Clarification on partner contributions:o Gap: 50% of gross profitso Emporio Armani: 40% of gross profit, on averageo Converse: 5% – 15% of net saleso Motorola: $17 per handseto Apple: $10 per iPod Nanoo American Express: 1% of monthly bill (UK Only)2) The question is who benefits and where does the money really go? All (RED) money flows directly to the Global Fund. You can always see updated figures of what money has come in here. To re-emphasize, the money raised by (RED) and partners to date (in just nine months) is four times the amount of private sector dollars they’ve received in the first five years of the fund. 3) It is important to note that the money is given by the company, NOT the consumer. For example, the RED NANO and the non-red Nano are the same price. When a consumer purchases a RED NANO, it doesn’t cost more, but it triggers the company to contribute $10 to the Fund. The (RED) products give consumers an option to make shopping choices that will make a difference. (RED) is one more tool for consumers to make a difference, it doesn’t replace other avenues such as volunteering, donating or lobbying your government. We think it is great to donate directly. But, if you need a t-shirt, an ipod or a phone, you know you can buy a (RED) one and even more money will go to the Fund. In response to the site: Overall, we generally support anything that will drive more contributions to the Global Fund. However, it is unfortunate that this organization is working against another initiative vs. simply promoting the fact that you can contribute to the Global Fund at any time here. The overall total to the Global Fund will be larger with many campaigns focused on generating contributions vs. one campaign using its energy to work against another.——————Thanks Ben and Julie for all your responses. FYI there is still more over at Marketing Profs too.last_img read more

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Thales Unveils Counter-Piracy Service Solution

first_imgzoom Global developer of security systems Thales has chosen Euronaval 2014 to introduce Pastor – a service solution to protect vessels against piracy. Primarily designed for shipping companies, this services solution is based on a combination of early warning, prevention and deterrence systems.Pastor comprises detection (radar) and identification (gyrostabilised optronic system) functions to provide the vessel’s security officer or onboard protection team with early warning of any potential piracy threat. It includes a searchlight to act as a deterrent and ward off attackers. The solution includes intuitive data management software which automatically issues alerts and provides the relevant authorities with information about an attack. An automated digital radio system enables vessels in the vicinity to identify each other.A dynamic map of the threat situation can be compiled based on the data gathered by the various radar, optronic and identification systems deployed in the area.“Pastor is specially designed to detect and identify the small, fast craft typically used by pirates while they are still a long way off, allowing to rapidly implement the most appropriate response measures.It supports the continued growth and development of the shipping industry by improving crew safety and reducing the costs associated with piracy,” said Gérard Herby, Thales Vice President Services for the Secure Communication and Information Systems business.The company has also recently unveiled Thales SeeMapper, a turnkey system designed to protect shipping lanes, port access channels, naval bases and privately operated underwater installations through continuous high-resolution mapping of the sea-bed using a towed synthetic aperture sonar (T-SAS) deployed by a service vessel.Press Releaselast_img read more

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VIDEO Genting Dream Squeezes Through the Ems

first_imgzoom Genting Hong Kong has shared a video of the river conveyance of Genting Dream, the first ship built for the Dream Cruises line, that began on Sunday, September 18, from Meyer Werft’s shipyard in Papenburg, Germany. The river conveyance marks the official start of Genting Dream’s journey to her first home in Guangzhou, China, where she will begin service on November 13, 2016.From the covered shipyard of Meyer Werft where the first steel cuts were made to begin construction of Genting Dream in February 2015, the ship has travelled the river Ems en route to its first destination in Eemshaven, Netherlands, to undergo initial testing, after which she will travel further to Bremerhaven, Germany, for additional sea trials.After Genting Dream’s official handover ceremony from Meyer Werft to Dream Cruises scheduled for October 12, the ship will begin her ocean voyage that will take her from Germany to Gibraltar, through the Mediterranean Sea and the Suez Canal, across the Indian Ocean with visits to India, Singapore, Vietnam and Hong Kong before ending at her new homeport in Guangzhou, China on November 13.Upon completion, Genting Dream will be able to accommodate 3,400 guests in 1,674 staterooms, attended to by 2,000 crew members.last_img read more

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39 Per Cent Salary Increase for MLAs Cancelled

first_imgThis year’s provincial budget will cancel the proposed 39 percent salary increase for MLAs and Cabinet ministers, Premier JohnHamm announced today, April 15. “When all Nova Scotians are being asked to make difficult choicesto protect and improve health care, education and a balancedbudget, it is unreasonable for MLAs to receive the kind of salaryincrease recommended by the independent commissioner,” saidPremier Hamm. In December 2003, independent commissioner and former speaker ArtDonahoe recommended that starting after the next provincialgeneral election, MLAs should be paid as a percentage of thesalary for Members of Parliament. As a result, MLA salaries wouldincrease by 39 per cent should a provincial general election beheld before the preparation of another independent commissioner’sreport. According to the House of Assembly Act, the Speaker of theLegislature is required to appoint an independent commissioner onMLA remuneration every year. In his report, Mr. Donahoe said thathis recommendation could also be altered through legislation. The premier said the action on future MLA salaries will beincluded in this year’s Financial Measures Act. “If adopted by the legislature, this measure will guarantee MLAsalaries don’t increase in a manner that’s out of line with theinterests of Nova Scotia taxpayers,” added the premier. “We mustalways recognize that any salary increases for MLAs should be inline with those provided to other public sector employees, likedoctors, nurses, teachers, paramedics and government employees.” Nova Scotia continues to have the second-lowest paid MLAs amongthe 13 provinces and territories.last_img read more

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