Protests snowball over gang rape of girl in Mandsaur

first_imgAn eight-year-old girl who was raped in Mandsaur in Madhya Pradesh last week is recovering, doctors treating her said on Saturday. The gang rape led to massive protests, with thousands of people taking to the streets across the State, demanding the death penalty for assailants who lured her away as she waited to be picked up by her father after school.Two men have been arrested, the police said. The victim was hospitalised but is recovering, doctors said.Sickened by the rape of an eight-year-old girl in Madhya Pradesh’s Mandsaur, Congress president Rahul Gandhi said. “As a nation, we must protect our children”, he said and demanded “speedy justice” for the victim.As a nation, we must come together to protect our children and bring the attackers to speedy justice, he tweeted.“Our investigation is almost complete,” Superintendent of Police Manoj Singh said. “We are waiting for the doctors to permit us to talk to the victim. We just want to confirm a few things with her and then we will put up the final report in court.”Mr. Singh said thousands of people held street protests in about eight cities in the region, many seeking the death penalty for the accused.‘Death penalty’Chief Minister Shivraj Chouhan demanded the death penalty for those found guilty, according to news reports.Congress leader Jyotiraditya Scindia sought separate CBI investigation into the gang rape of the girl and the burning alive of a Dalit farmer in Bhopal recently. He alleged that the BJP government in Madhya Pradesh had failed to protect women and Dalits in the State. “CBI inquiries should be carried out into the gang rape of the 8-year-old girl on June 26 in Mandsaur district and the burning alive of the Dalit farmer in Bhopal last week,” Mr. Scindia said at a meet-the-press programme organised by the Central Press Club in Bhopal.The MP demanded strict action against the school where the rape victim studied, alleging that the authorities there allowed the minor to walk out of school, after classes got over for the day, without the presence of her parents or guardian.Mr. Scindia said that schools must ensure that children were handed over to their parents once classes got over for the day.The minor was abducted while she was waiting for her father outside her school on Tuesday. (With Reuters inputs)last_img read more

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Japan, Kazakhstan take wins in AVC classification

first_imgRobredo should’ve resigned as drug czar after lack of trust issue – Panelo Trump signs bills in support of Hong Kong protesters The classification stage will be used to determine the eight teams’ seeding come the quarterfinals.Sports Related Videospowered by AdSparcRead Next Celebrity chef Gary Rhodes dies at 59 with wife by his side Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games View comments PHOTO from asianvolleyball.netBIÑAN, Laguna—Japan and Kazakhstan netted early wins in the classification stages of the AVC Asian Senior Women’s Volleyball Championship Sunday, gaining a head start for a better seeding in the quarterfinals.The Japanese swept Chinese-Taipei 25-19, 25-16, 25-20, to improve their record to 2-0 as the “carry-over” effect applies to the tournament.ADVERTISEMENT Resurgent Federer advances to Montreal final MOST READ NATO’s aging eye in the sky to get a last overhaul LATEST STORIES Lacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. NGCP on security risk: Chinese just technical advisers DILG, PNP back suspension of classes during SEA Games Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Japan technically owns a 3-0 win-loss record but with Australia getting eliminated from the tournament the win over the Aussies won’t be counted in the classification rounds.Chinese-Taipei slipped to 1-1.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsThe Kazakhs had a slight slip-up in their game against Vietnam but prevailed in four sets, 21-25, 25-23, 25-22, 25-20, and improved to a 2-0 record in the classification stage.Vietnam is at 0-2 in the classification stage.last_img read more

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Indian women golfers ‘tee off’ in Srinagar

first_imgMore than 50 women golfers from across India gathered in Srinagar on Saturday as part of a novel initiative to promote tourism in the Valley – its first-ever women’s golf tournament.Held at the picturesque Royal Springs Golf Course (RSGC), the organisers hope the event would help promote the Valley as a tourist hotspot and a viable alternative to the more popular destinations in Europe for domestic tourists.”The concept is to make RSGC a preferred holiday destination for golfers. Why go to Europe when you have such a beautiful golf course around and with all kinds of facilities,” Netu Bansal Agarwal of Golf Boutique, a Delhi based organisation that seeks to promote women’s golf, said.”We are planning to organise such tournaments in different states throughout the country. We thought it would be a good idea to start from Srinagar,” she added.Agarwal said the Valley’s favourable weather conditions and the “excellent” turf at RSGC prompted them to organise the event in Srinagar.Nuzhat Jehangir, the turf manager of the course, claims RSGC is among the best in India.Situated adjacent to the Chesmashahi (royal springs) gardens that were built by Mughal emperor Jehangir, the golf course was designed by Robert Trent of the United States. Overlooking Kashmir’s iconic Dal lake, RSGC is located on the foothills of the Zabarwan mountain range and boasts of four royal springs.The springs are known for their soft, sweet water.Apart from the obvious scenic beauty, the golf course has all the ingredients for a grand golf vacation, with two marshes, a club house, comfort stations, tea shelters, a heritage house as well as a maintenance yard. The 7,089-yard area of the course was carved out of forest land.advertisement”We would like to have more and more such tournaments,” Jehangir said, referring to Saturday’s golf fest.Ritu Dawan, one of the sponsors of the event, said, “It is a learning process for all of us. We hope these events would be regular feature.”last_img read more

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The Blog Editor’s Ultimate Guide to Managing Multiple Contributors

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Content Marketing Originally published Jan 30, 2013 9:00:00 AM, updated February 01 2017 Want a more well-rounded and sufficiently fed business blog? The answer is simple — don’t do it all yourself! Okay, okay … easier said than done, right? But in all seriousness, a blog with multiple contributors results in a better blog overall.Think about it. Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot’s marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Not only does having multiple blog contributors help you generate more blog content, but it also allows you to showcase the thought leadership and perspectives of your company’s various experts. Because everyone has a specialty, right?But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. Believe me: As editor of this very blog, I’m faced with the challenge of managing the contributions of the 30+ people (and growing) on our marketing team, as well as contributors from other parts of the company, and external contributors like guest bloggers — so I can attest to the fact that it’s no easy feat. And because the “How do you manage multiple contributors?” question is one I’ve been getting asked a lot lately, I thought I’d share with you some of the tools, processes, and tips and tricks I use to help make managing multiple contributors a lot more, well … manageable ;-)Encouraging Blog ContributionsOf course, all of this is moot if you don’t have multiple blog contributors to manage in the first place. And while this blog post will assume that you do have that challenge on your hands, I don’t want to gloss over the challenge of encouraging blog contributions in and of itself.So if you’re not quite at the point where you need to worry about effectively managing multiple contributors — but would like to get there someday — check out this comprehensive blog post about how to cultivate a content culture at your company instead. Then bookmark this post for when you’ve effectively cultivated a content culture and you’ve got a whole new challenge on your hands.Now onto some tips for successfully managing multiple contributors.Create and Implement a Written Style GuideMultiple contributors can be a great way to help you publish a lot more content and, thus, boost your blogging frequency. And considering the fact that an increased blogging frequency is shown to positively impact key metrics like blog traffic and leads, what blog manager wouldn’t mind having more content to work with?But any good blog manager knows that you can’t just automatically hit ‘Publish’ on any new blog post contribution you get. You also need to have an editing process in place to ensure that the content is up to snuff and that it aligns with your blog’s goals, style, tone of voice, etc. And let’s not undermine how much of a time suck editing can be, folks. I’ve seen editing others’ contributions take anywhere from 20 minutes to 4 hours. This is where a written style guide comes in handy. A written style guide serves as the commonly acknowledged authority to address contributors’ questions of grammar, spelling, punctuation, capitalization, and usage. As a result, creating and implementing a written style guide can save you a ton of time during the editing process, since the idea is that your contributors will be creating blog content with the style guide in mind — preventing you from having to do a lot during the editing process. One of the main goals of implementing a written style guide is to achieve consistency in the content you produce, so while you can follow an established style guide like the AP Stylebook, there’s also nothing wrong with creating your own house style guide to address any specific nuances you want your writers to be aware of. In fact, we recently created The Internet Marketing Written Style Guide in an attempt to cover all of the basics for online writing, and explain the best way to use the most common words and phrases unique to inbound marketers. It also provides some step-by-step guidance if you really do want to create a house style guide of your very own. Whether you use ours as is or modify it for your own business, just make sure your contributors know your style guide exists and that they’re required to follow it in their writing.Provide Training for Your ContributorsAnother thing that will save you time in the long run is to provide some upfront training about how contributors can write successful blog posts — for your blog in particular. They may know about some general blogging best practices, but every blog is unique, and your contributors should have a good idea of what makes a piece of content successful for your particular blog and its audience.It’s up to you to decide what makes most sense in terms of how you implement this training. Maybe it’s a group-style training session every few months. If you’re not adding new contributors too frequently, maybe it’s a one-on-one training session between you and your new contributor. Maybe you come up with a written training guide on your internal wiki including resources that every new contributor is required to read before they start blogging. Or perhaps it’s a combination of the above.Whatever you decide, I recommend including the following in your blog training:Your Written Style Guide: We just covered this, remember? ;-)Your Target Audience/Buyer Personas: Remind your bloggers who they should be writing for, and what your buyer personas’ specific problems, needs, and interests are so they can create blog content that directly appeals to the readers you’re trying to attract through your blog.Topic Selection Guidance: How should they go about selecting blog topics? Are there certain subjects they should focus on or avoid based on your goals and historical data about what works — and what doesn’t — on your blog? (We’ll discuss topic selection guidance more later in this post.)Your Blog’s Voice/Tone/Style: What tone of voice and writing style should your bloggers strive to achieve? Does your audience prefer a formal or more conversational tone? Should they crack a joke every once in a while?The Blog Editorial Process: How should bloggers work with you during the editorial process? Is there an editorial calendar they should work with? (More on this stuff later, too.) What deadlines should they adhere to? How will you implement feedback and revision cycles? Outline your editorial process so bloggers know what to expect and how to work with you.Other Nuances: Do you want your bloggers to cite data in a certain way? How should bloggers use and cite images and visuals in their content? Are there specific formatting guidelines you want them to follow? Keywords they should target, etc.?Sampling of Successful Blog Posts: Providing examples of awesome finished products will give contributors tangible evidence of what great contributions looks like. Use an Editorial Calendar (But Stay Agile)One of the best blogging tools I’ve come to rely on — particularly when it comes to managing multiple contributions — is my blog editorial calendar. If you aren’t already using one, go create one — or download ours for free — and start using it immediately.Not only does a blog editorial calendar enable you to plan out your blog content in alignment with your various blog goals such as search engine optimization, lead generation, and achieving any sort of topic balance, but it can also keep your contributors accountable for the content they commit to by establishing deadlines for drafts and content revisions.It’s up to you how much you want to involve your contributors in your calendar. My recommendation is to let them access it, but refrain from letting them edit it, which can easily be done by using something like a Google Doc for your editorial calendar. For example, our blog contributors can see when we have open slots to fill and what types of content we’re looking for to fill those holes. And once they commit to a certain time slot, they know they need to get us a draft at least three days ahead of time so we have time for feedback, revisions, and editing.One more thing worth noting about a blog editorial calendar: It shouldn’t be set in stone. Think of your editorial calendar as a working document. As long as you’re not pushing up deadlines for your contributors, it’s okay to move things around for the sake of staying agile. That means that if a contributor gets you their blog post three days ahead of their scheduled publish date and it needs no revisions, you should feel free to publish it sooner if it helps. This agile business blogging behavior also allows for you to capitalize on time-sensitive opportunities like newsjacking, which can’t ever be planned for ahead of time.Offer Topic GuidanceI’m going to let you in on a little secret folks: When it comes to writing a successful blog post, topic is everything. You can write the most amazing blog post in the world about a given topic, but if your readers don’t care about that topic, it’s not really going to help you achieve your blogging goals. As a result, helping your writers come up with great topics before they start writing is key to getting the most out of your blog contributions. It can also save you a whole lot of time in the editorial process. In addition to addressing some general topic selection do’s and don’ts in your initial blog training, here are some tips to help you ensure that every blog post is about a topic you approve of:Create a Blog Topic/Idea BacklogThe ideation process of blogging can be one of the toughest parts, and you might find that some of your bloggers would rather not have to come up with the ideas themselves. Spend some time brainstorming some great ready-made blog topics that contributors can choose from. You can even roll this up into your editorial calendar by pre-populating specific slots with topics that writers can claim.Ask Bloggers to Run Ideas by You FirstWhile you may have some contributors who appreciate not having to come up with topics on their own, you might also have contributors who hate “assignments.” We’ve found that it’s always best to encourage contributors to write about what they know and love, because it usually results in a much better blog post. That being said, we’ve also run into situations where a blogger spends their time writing about a topic that isn’t a great fit for our blog, and we don’t end up publishing it. That’s a big waste of time, isn’t it?The solution for this is simple: Give your bloggers the freedom to brainstorm their own topics, but require that they run their ideas by you first before they start writing. And instead of just running a blanket topic by you (e.g. “I’m going to write about social media marketing.”), ask them to get more specific by providing a working title (e.g. “X Ways to Measure the ROI of Your Social Media Marketing”) and a brief outline of what they’d cover in the post. This will allow you to guide your contributors toward topics that both appeal to your audience and help you accomplish your blogging goals. A lot of times, all bloggers need is some help tweaking the angle or making some outline modifications. Provide Editorial Feedback & Require RevisionsWhen it comes to the editorial process itself, you have one of two choices: Do all the editing yourself, or give your writers feedback on how to improve their contributions so they can revise the content themselves. There are pros and cons to each, and your decision may also depend on factors such as how much work a blog post needs to be ready for publishing, the amount of content you have to work with, and when you want to publish something. Here’s what I mean …Editing Content YourselfPro: The ability to turn content around quickly, rather than waiting around for the contributor to make revisionsCons: More time spent editing, and the missed opportunity of educating contributors about how their post could’ve been better — so they could ultimately become better bloggersProviding Feedback & Requiring Revisions Pro: Incrementally improving your contributors’ blogging ability over time, meaning an improvement in the overall quality of content and efficiency of your blog management processCon: A longer turnaround time as you craft your feedback and wait for contributors to make revisionsIf you’re really trying to improve your blog and the quality of the content you get from your contributors, I truly recommend going the feedback/revisions route. It’s the most effective long-term solution, and over time, you’ll see a big difference in the quality of your contributions and how much easier they are to prep for publishing.If time isn’t on your side and you absolutely must edit the content yourself, I recommend taking notes about what feedback you would’ve provided and saving the original article so you can show contributors the before and after versions. This way, they can still learn what would’ve made their original article better. You can either share this feedback over email, or sit down with them one-on-one after the fact if that’s more productive.Establish a System for Working With Guest BloggersWhile the prospect of other people blogging for you for free may sound like the best thing since sliced bread, working with guest bloggers can be tricky. Unless a guest blogger is going to become a regular contributor for your blog, it usually doesn’t make sense to spend the time to train them like you would one of your internal contributors. And with a lack of training, it’s less likely that a guest blogger will contribute something that really works for your blog. And you should never sacrifice the overall quality of your blog for the sake of accepting guest contributions. Rather, you should be holding that content to the same standards you would your internal contributions.If you’re open to the possibility of accepting guest contributions, I recommend pulling together a public-facing web page outlining your specific guest blogging guidelines. This will help you set expectations with guest bloggers from the start, provide them with some basic information they need to be successful, and outline any processes they should be aware of upfront. This will also save you the time of explaining your system to potential new guest bloggers, and help set them up for success. For an example of how these guest blogging guidelines might look, check out our own guidelines here.In addition, you might want to set some internal guidelines for working with guest bloggers to ensure the back and forth doesn’t become too much of a time-suck. For example, depending on your bandwidth, maybe you can’t afford to work with guest bloggers on feedback/revisions, giving them just one chance to get it right. Or maybe you limit feedback/revisions to one single round, and nothing more. Or maybe you only spend the time to work with guest bloggers who have a certain reach, relationship with your business, or industry leverage. Ultimately, it’s up to you; just make sure your system aligns with your other goals.For more detail about how to manage guest blogging contributions, read “How to Keep Guest Contributors From Ruining Your Blog.”The Final EditWhen it comes down to it, you or another dedicated member of your blogging team should be putting the finishing touches on all your blog contributions. And while you may have done your best to set your contributors up for success along the way, it’s likely you’ll still need to do some editing beyond just general proofreading, even after a round or two of feedback and revisions. I think this goes without saying, but make sure you’re editing the final version of any post with things like your blog’s tone and your written style guide in mind. Even though you’re giving your blog a variety of perspectives with your various blog contributors, you should still maintain a unified voice and style. Stay consistent, and make sure the final product practices what you preach.What other tips do you have for effectively managing multiple blog contributors? Share them in the comments below!last_img read more

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16 Brands That Totally Nailed Their Homepage Designs

first_img Originally published Aug 23, 2013 8:00:00 AM, updated November 29 2017 Website Design Examples Homepages are the online version of a handshake at a networking event. At an event, you’ve gathered up the courage to approach someone else there to strike up casual conversion, and you’ve got one shot to make a great first impression: the handshake.But there’s actually a lot more to the handshake than you might think. You have to be firm yet unaggressive, all while making eye contact, introducing yourself, and trying to remember the other person’s name (in addition to hoping your hands aren’t as clammy as they feel).Learn the fundamentals of inbound marketing in a short online lesson from HubSpot Academy. When it comes to your homepage, someone else has most likely been searching online and stumbled on your website. So your homepage has to be compelling enough to make them want to stay and interact with you (just like the handshake). This subsequent interaction may include exploring your “about us” page, or even converting into a lead via a call-to-action (CTA). Even though it seems simple — your homepage is just one page after all — making a solid first impression is key, and it’s not easy. So how do you make sure your website has a great handshake? Although there is no one true formula for a solid homepage, you can start to see patterns in examples of really awesome ones. To help you see what I mean, here are 16 awesome homepage designs you can’t help but fall in love with:1) Rezdy Rezdy’s use of visual elements such as icons and arrows allow the company to clearly explain the purpose of its product without having to rely on heavy copy.2) Jay Z’s Life+TimesIf anyone knows how to entertain, it’s Jay Z. The eclectic nature of his personal website mirrors his real-life brand in this interactive tile-based homepage.3) Sagmeister & Walsh This page offers a truly unique way to address site navigation. Called augmented reality, each element on the floor can be clicked to advance the reader through the site, a visual that definitely sets it apart.4) CollaborateThe layout of this website effectively handles several different user stories by presenting three different CTAs without them compete against one another. 5) Prezi  This page sets up a clear information hierarchy and thought sequence. Everything that you need to know is provided in a few pixels via a video, company tagline, and clear CTA. The video is also a smart addition if Prezi’s target audience wants more in-depth information.6) Fanabee This website uses parallax scrolling to deliver a unique user experience. Reaching out to “mega fans” on the banner also subtly conveys exclusivity, compelling the audience to click its CTA and see what’s behind the velvet rope. 7) UrbanBoundPutting the CTA front and center, as UrbanBound does here, is another great example of a web design that focuses its most important information in the center of the page. 8) JIB A great use of a simple illustration, excellent complementary color palate, crystal clear copy, and a single call-to-action all combine to make this website’s homepage one of our favorites.9) Galpin The Galpin page uses typography to showcase its character. Notice that the page focuses less on graphics, and instead uses text to convey its messaging. 10) Surf RightEasy navigation and beautiful design can (and should) work together. An interactive slider and a well-organized set of tiles make this website easy to surf … hehe, get it? ;)11) Riley Cran Here we see another appealing tile-based website design. Setting Riley Cran apart is the fact that the entire site is set within a single page — no scrolling necessary!12) New BreedNew Breed’s website effectively balances its different buckets of content and presents it all in a well-organized, easily-digestible page.13) SilkTricky Another example of content organized into visual tiles is SilkTricky. Notice the use of a carrot visual element (the white triangle in the text boxes) to unobtrusively connect the site’s text and visuals for the reader.14) Function PointFunction Point’s website maintains a consistent look and feel across all of its design elements. The site’s illustration, style, and choice of colors also help enhance the design and build a visual hierarchy.15) WoodworkDespite the potentially overwhelming visuals on this page, clear navigation and layout (shown here) ensures that the user isn’t overwhelmed. 16) Quarter Rest StudiosThis homepage is essentially one large slideshow paired with a simple top navigation. It gives the visitor a limited but useful set of options — presumably ideal for the magazine’s visual-based target market. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Topics: Which homepage is your favorite? For more homepage designs to inspire you, download our free collection of 53 homepages here!last_img read more

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Got 5 Minutes? Use It to Find a New Prospect on Social Media

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Do you remember the children’s book Where’s Waldo? C’mon, you know — the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? Well, social prospecting is a lot like Where’s Waldo?. No, seriously.Let me explain.It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Depending on who’s asking, engagement can be subjective. Without the right tools, measurement can be murky.Download 37 Tips for Social Selling on LinkedInEven so, from the top down, everyone wants to know what the ROI of social media is — and more specifically, how many prospects and eventual customers your social media team generates with the time they spend engaging on various channels. Finding Leads Quickly Can Be DoneAs a social media manager, it’s your job to figure out how to find who those prospects are and get them to your sales team — and fast. You know they’re out there, but it’s not always easy to find them.Social media can be quite noisy, and sometimes, prospective customers can be buried in a sea of look-alikes. But never fear: With a little effort, the right keywords, and some strategizing, they’ll pop up faster than Waldo at the beach.Here are some tips for finding prospects on your favorite social media sites quickly, and some insight as to how I search for leads on each site listed below.TwitterTwitter is a certified gold mine for prospecting, ready for you to shake your pan and let the leads fall out, as noted by Gary Vaynerchuk in his recent LinkedIn article, “13 Tweets a Real Estate Agent Should Have Answered, Not Me.”Vaynerchuk indicated how easy it is to use Twitter’s search function to attach industry-specific keywords to Twitter users who may be interested in what you’re offering.As he notes, it doesn’t matter what you do for business or what industry you are in — anyone can use the search function and see quality results.You can even take your Twitter-mining one step further with HubSpot’s Social Inbox. As Vaynerchuk mentioned, social media prospecting is about creating context with people so that your social interactions might eventually lead to a sale.Social Inbox helps you track who is who in your Twitter list and searches by showing your contacts database of leads, opportunities, and customers, and merging it with your social media activity. Utilizing this tool means moving the most enticing prospects on Twitter bubble right up to the top.How I Locate Leads on Twitter1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about.2) Then, I head on over to Twitter search and plug those keywords in, a few different times in a few different variations, to see who is talking about our keywords and, based on their profile, if they are potentially a good fit as a prospect.3) If they are an ideal lead, I can strike up a conversation with them and either offer content they may be interested in or myself as a resource for any information on those keywords.(HubSpot customers: For this task, Social Inbox can save you loads of time and give you the information you’re looking for immediately.)  FacebookEven though Facebook may seem pretty consumer-focused on the surface, HubSpot found that 52% of all marketers sourced a lead from Facebook in 2013. This is great, but it also tells me there are marketers out there who aren’t part of the 52% — and should be.For marketers unsure of how to engage businesses via Facebook, just know it can be easy to identify the right prospects — thanks to Facebook’s new(ish) search functionality, Graph Search.If you’re not familiar with Graph Search, here’s a quick overview of how it works. What’s unique about Graph Search is that gives you search results based on very specific long-tail search queries. A good example: “Marketers in Boston looking for inbound marketing software.”See where I’m going with this? Because Graph Search pulls information from Facebook users’ profiles, it’s a premier way to discover prospects who don’t already live in your news feed.How I Locate Leads on Facebook1) I can update the keywords used on Twitter search earlier to become long-tail search queries, like “marketers looking for inbound marketing software” or “marketers looking for marketing analytics software” and type them into Graph Search on Facebook.2) Using my first query, I actually find about 10 Pages that are relevant, 2 people in my network talking about my search terms, and other possibly useful information from the site’s other features: Events, Apps, Places, and Groups.3) Now, I have countless ways I can follow up on this search: I can message a person, Like a Page to keep tabs on it, and much more.PinterestThis year, 9% of marketers found a customer from Pinterest, according to our annual inbound marketing digest. Don’t let that small percentage fool you, though.In its Digital Marketer Benchmark and Trend Report, Experian said Pinterest is now the 3rd-most popular social networking site behind Facebook and Twitter. One feature that Pinterest has in common with Twitter (and Facebook now, too) that can help you find and sort prospects is hashtags.When Twitter took off, hashtags also bloomed as a thread to connect the millions of posts from around the world into groups and categories. Today, hashtags on visual Pins are like clues into the mind of the Pinterest user due to the visual nature the post.For regular users, hashtags are a way to connect with other Pinterest users on their favorite topics. For you, they make it easy to pull out pins that users have deemed related to the keywords you use in your marketing.How I Locate Leads on Pinterest1) For Pinterest, I went back to my keywords that I used for Twitter, added a hashtag, and used Pinterest’s search functionality to see what I could find (Note: Don’t forget you have to log in!).2) The hashtag “#inboundmarketing” gave me countless search results, so after a quick glance, I paired it with “#analytics” and “#strategy” (two other hashtags that popped out a lot).3) Once this pairing is done, I can drill down on about 30 Pins that could very well lead me to the prospects I’m looking for.LinkedInBased on our State of Inbound Marketing report, we know that 43% of marketers generated a customer from LinkedIn in 2013. But being the social-media savvy marketer that you are, you know that LinkedIn is the most business-friendly social media channel and that its users are a bit more wary about strangers connecting with them than meets the eye — that is, unless, you’ve got the secret ingredient for finding leads and prospects on LinkedIn: Groups.Did you know that 53% of LinkedIn users join 10 or more groups? It’s a top-10 favorite feature of LinkedIn users. It’s also the best place to insert yourself into relevant conversations and provide useful advice, tips, and content to get you noticed and attract potential prospects to you and your business.What’s even better is that searching for these Groups is beyond simple.How I Locate Leads on LinkedIn1) Knowing I had my keywords set, I immediately signed into LinkedIn and to the left of my top search bar, I selected “Groups” from the drop-down icon menu, which will search all LinkedIn Groups. “Inbound marketing” alone gave me almost 300 groups.2) Now, I can whittle down my results as I please. I can look in Groups that have my Connections in them or are members-only, or even sort Groups by Language. Since LinkedIn is where business professionals go to network, I know there are some prospects in these Groups waiting to be found.Like I said before, social prospecting is a lot like Where’s Waldo?. Your prospects (in other words, Waldo) are out there, in the noisy, busy world that is social media. But don’t be afraid to roll up your sleeves and dig through the noise with the tips above.Do you have any other tips for social media managers who want to jump into social prospecting? Let us know in the comments!Image credit: Jason Howie  Topics: Originally published Sep 24, 2013 3:30:00 PM, updated August 26 2017 SEO and Social Medialast_img read more

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What Is HTML? [FAQs]

first_imgWhile you may feel like you don’t need to concern yourself with it, there’s a decent likelihood you’ll have to know a bit about it at some point. That’s right — we’re talking about HTML, that foreign language only your developer — or more code-savvy colleagues — know and speak.If you fail to adequately comprehend HTML, don’t worry — you are very much not alone. Odds are, you will continue to have relatively small involvement with it at your organization, but we’ll provide you with fundamental knowledge of HTML that will make this language more relatable (and even friendly).What Is HTML?First things first: HTML stands for Hyper-Text Markup Language. This is the language developers and your colleagues use to direct the architecture of your website or even landing pages and emails.In simpler terms, as one of our colleagues cleverly says, “HTML is the skeleton of your webpages, while CSS is the clothing.” Whereas CSS (Cascading Style Sheets) gives your webpages styling (color, look, feel, etc.), HTML lays out the structure, from the title and first header, to a bulleted list, all the way to your footer.This language is spoken through elements, composed of tags that are enclosed in angle brackets. One of the basic rules in HTML is that each element, for the most part, must have an opening and closing tag. This is just so the structure is laid out appropriately, but most importantly, so the web browser can interpret the language and know what structure it should display.Essentials and FoundationsAs the example below shows, the structure always starts with . Again, this is so the browser understands it is reading a HTML structure: read more

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Viswasam first single Adchi Thooku gets 4 million views in less than 15 hours

first_imgDirector Siruthai Siva’s upcoming film Viswasam is hardly a month away from hitting the theatres worldwide. The rural entertainer starring Ajith and Nayanthara in the lead roles will grace the screens on Pongal 2019, which is on January 15.On December 10, the Viswasam team surprised the audience by releasing a single from the film titled Adchi Thooku. The folk number sung by composer D Imman went viral within a few minutes.Now, it is said that the song has clocked in 4 million real-time views in less than 15 hours on YouTube.In addition to that, the song Adchi Thooku is trending on YouTube in the first position. As of now, the song has received a whopping 474k likes and 70k dislikes on the video streaming platform.In a day, the song might break a few records.Here’s the tweet:4 Million+ Real Time Views in less than 15 Hours #Viswasam #AdchiThooku #ViswasamFirstSinglehttps://t.co/aJxkUFeHoe #ThalaAjith @directorsiva @SathyaJyothi_ @SureshChandraa @immancomposer @kjr_studios @AandPgroups @LahariMusic pic.twitter.com/kc2HGnnMuYLahari Music (@LahariMusic) December 11, 2018The story of Viswasam is set in Koduvilarpatti village in Theni district. In an earlier interview, director Siruthai Siva said, “From the beginning itself, Ajith sir wanted the film to be a sure-shot festival entertainer. The story revolves around emotional incidents that occur in the lives of the people residing there, who are courageous yet innocent.”According to the director, Ajith does not play two roles. His character Thooku Durai will sport two looks in the film.ALSO SEE | Viswasam dancer dies. Ajith goes out of his way to bring his body backadvertisementALSO WATCH | I-T raids conducted at residences of Tamil actors Vijaya, Samantha, Nayantaralast_img read more

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How to Transform Your School’s Image

first_img Content Creation Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing’s biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes.Creating a new brand identity is an intensive process itself. But the work doesn’t end there. Once your school has developed its new brand and the key messages, you know need to let the world know! Invest as much thought and effort into your roll out. Otherwise, your school’s image is only transformed in your own minds. You need to start letting other people know.­­Where Do Your Personas Fit?Did your personas drive the rebranding effort or do they need freshening up now that it’s done?In some cases, schools may have learned so much about their personas, their pain points and motivations, that they decided to revise their image to better suit where their personas are now. More likely, a school wants to transform its image to appeal to different, more target-rich, market.Either way, don’t start planning a roll out until you have your personas updated. This includes identifying the meaningful questions and topics your new personas have for each stage of their enrollment journey, and how to frame them in the context of your new messaging.Need to make your student or parent personas still? Try this free template for schools >> Translate Your New Messages into ContentNow you’re ready to trumpet your new image to the world. You do that through your content. Start by reworking your SEO and PPC strategies to reflect your new key messages to attract the right people.  After you’ve identified new keywords to target, you can freshen up some old blog posts with a new message spin and keywords. You also want to build out a new blog editorial calendar that reflects the work you did both on new persona topics and your new keyword strategy. Your rebranding effort probably includes a new visual scheme as well, requiring a major website overhaul of its aesthetics, text, and photos. An updated website anchored by your new image and messages is worth sharing. You can write a press release announcing the new website and how it reflects the school’s mission and message.  Repurpose your press release content as articles to go out in alumni and staff/faculty newsletters. Base an email campaign to your current database promoting your new image and directing them to a blog post or video you’ve made presenting your school’s new story. You also want to attract new prospects who will be motivated by your new image with a couple pieces of new anchor content. Anchor content is high-value, gated content you promote to generate leads into your database. This could be an analysis of education or employment trends that play into your new image, or preparation and application tips for a certain student population you want to encourage to apply.You can build a landing page around the anchor content, as well as promote on your website and via social media. With anchor content, you not only get your new image out into the marketplace, you’re actively using your new message as the draw to get the right kind of prospects to identify themselves to you. The Roll Out Becomes Habit Living your school’s new image extends far beyond the roll out. The roll out is the announcement. While active promotion of your new image as “new” will eventually end, using your content to deliver your school’s message never stops. In fact, as your school brings in classes under the new vision, your school will start to collect the real-life stories of your students, faculty, alumni and school life that reflect this vision. These will all become stupendous sources of content you can use to emphasize and reinforce the reality of your school’s image.So every plan needs a timeline, where you can chart the roll out steps, as well as how to proceed after you hit the tipping point when you’re no longer in roll out mode.Prior to formal announcement: You should already have researched and created a new SEO strategy. You can start seeding old and new blog content with this strategy. Think of it as a stealth roll out.Generating excitement for the new image: You might decide you want to share with alumni, faculty, staff and current students the upcoming changes. In addition to newsletter articles or internal emails describing the backstory and hopes of the new image, you can include calls-to-action for them to share linked content through their social media accounts. If you don’t want this to pre-date your formal announcement, time this to occur shortly after it.Formal announcement: This is timed to the roll out of your new website, along with a press release.In the months following the formal announcement: Run social media ad or PPC campaigns. Continue to encourage internal stakeholders to promote new image content via social media. Publish new blog, newsletter, and email content centered on more personal stories that emphasize the new school values you want associated with your school.Further down the line: Two, five years down the line, your new image is no longer new. Ideally by this point, your school is truly seen in the light that you’d hoped when you started the re-imaging process. These are the years where your new image either solidifies or you risk it never attaching. Either way, this isn’t the time to slow down. Especially now that you’ll have a good body of metrics, feedback, and other research you can use to refine how and when you deliver the right value messages in ways that attract prospects and drive enrollment.Recreating your school’s image in the eyes of alumni, current community, and the wider public is never going to be an easy task. Yet keeping clear, consistent messaging throughout your content will go a long way to staying on track. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Aug 25, 2016 7:00:00 AM, updated July 28 2017last_img read more

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The 15 Types of People You’ll Meet at a Conference

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Conferences Originally published Oct 3, 2016 8:00:00 AM, updated June 25 2019 To all the conference-goers out there, we’d like to pose a question. What’s your mission?With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2019 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take notes during the breakout sessions?Whatever it is that you’re hoping to accomplish, we’ve carved out personas for the 15 types of conference-goers you’re most likely to meet or embody. We’ve all met at least one, and understanding them can help you figure out your goals for attending.So which type of conference attendee are you? Check out the list below to find out.Access 80 Professional Bio Templates + Examples.15 Types of People You’ll Find at a Conference1) The NetworkerSource: GiphyMission:  Meet smart people.The networker aims to meet and make lasting connections with other industry professionals. Chances are, they have a lot of connections on social media and have connected to attendees through the conference hashtag ahead of time.The networker is likely to be found chatting up multiple groups of people during happy hour, handing out business cards or making real-time LinkedIn connections. But if this conference-goer sounds like you, just make sure you’re up-to-date on your networking game — common mistakes are easier to make than you might think.2) The SpongeSource: GiphyMission: Learn everything possible.The sponge attends conferences to soak up every ounce of knowledge that he or she can. You’ll probably see this person juggling a laptop, smartphone, and notebook, all while diligently taking notes — or live-tweeting — from each.But for the sponge, the struggle is real — how can you possibly decide which sessions to attend? I mean, they’re all just so great.3) The InnovatorSource: GiphyMission: Be inspired.We all know the type. They watch TED Talks on a daily basis. Their favorite book, collectively, is Water Isaacson’s Steve Jobs. And  they — or you, for those of us who can relate  — fall into the “innovator” category.Innovators attend conferences in hopes of striking a creativity streak. Entrepreneurs, thinkers, and problem solvers would fall under this bucket — people who seek inspiration for their next brilliant idea or invention.4) The CollectorSource: GiphyMission: Accumulate a stockpile of free swag. Also known as the “Trick-or-Treater,” this person hops from sponsor exhibit to sponsor exhibit collecting unnecessary amounts of free swag. I mean, sometimes all you really need in life is a free koozie. Oh, and a sticker. And a pen. And one of those squishy stress ball things.Sure, this person might’ve come to a conference to learn and bring back information to their team, but they’re definitely not going to skimp on the free stuff while they have a chance. You’ll likely see this attendee arrive with a half-full carry on suitcase … and then leave with an over-stuffed mess that won’t fit into the airline’s luggage sizer.5) The SuperfanSource: Onedio Mission:  Meet the keynote speakers.The superfan is also super active when it comes to conference-related social media activity. This person never forgets to include the speaker’s Twitter handle in hopes that he or she will retweet or reply — for example, tweeting with event’s hashtag that they’re “so excited to meet @speaker.” Not that we’ve ever done that, or anything. And if there’s a chance to meet the speaker at the conference — like a book signing, for example — the superfan is first in line with every piece of memorabilia he or she can find. Again … not that we’ve ever done that …6) The Escape ArtistSource: GiphyMission:  Get of work. The Escape Artist is really looking for a Get Out of Work Free card without using any vacation time. Sure, they might learn a thing or two and meet a few interesting people, but playing hooky is their main mission. You’ll probably find The Escape Artist popping into a few talks, jotting down a few notes, and then leaving early to enjoy the sunshine or slipping away to their hotel room to take a nap.Pro Tip: If you relate to this mission, remember that you can get a break from your day-to-day job while still bringing back a ton of value for your team. If you need ideas for how to get the most out of your conference experience, take a look at this blog post.7) The Job SeekerSource: GiphyMission: Get a job.Job seekers tend to have a few different goals when attending a conference, depending on which stage of the job hunt they find themselves. When a job seeker is in the awareness stage, for example, he or she might attend an event to listen and learn about the various companies, opportunities, and people they’d like to work with.But if this person is beyond that stage, he or she may have already made connections with people ahead of time via LinkedIn or Twitter. In that case, the job seeker is likely looking for opportunities to give these folks an elevator pitch in person, along with a resume or portfolio. And believe it or not, there are non-intrusive ways to start that conversation — check out some ideas here.  (Are you on the hunt for a new job? Download these handy resume templates.)8) The Deal-MakerSource: GiphyMission: Establish a business partnership.It’s easy to mistake a deal-maker for a networker. They’re similar, in that the latter attends a conference with the goal of creating business partnerships. But that could be for a number of opportunities, like co-marketing or co-branding, sponsorships, speaking opportunities — it’s a long list. (Download our free co-marketing guide for helpful tips.) In fact, this person might want to take a tip from the networker’s book — make lasting relationships first, then do business after the conference.9) The BloggerSource: GiphyMission: Produce high quality content.The blogger attends a conference specifically on behalf of, well, a blog, or to obtain fodder for some other form of content. He or she is likely found listening to keynotes and breakout sessions, while writing down an outline or quotes on a laptop. (Holler.)If you do meet a blogger at a conference, stay on your toes — he or she might be wearing a wire. Just kidding. But, they might try to write down some quotes from your conversation (with your permission, of course).10) The TeacherSource: Giphy Mission: Relay knowledge to teammates.Okay, so maybe we don’t mean “teacher” in the conventional sense. Rather, this person is the one you send to the conference to return with the best takeaways.Like the sponge, the teacher takes excellent notes, and then relays them back to the team. If you have a company wiki, he or she will likely create a page on there with the lessons and best practices from the conference, or even give a presentation upon return.11) The Frugal Tourist Source: GiphyMission: Vacation for free.One of the great benefits of attending a conference is that your company will usually pay for your flights and hotel room. The Frugal Tourist understands this strategy all too well and will optimize her trip to include a bit of sightseeing while she’s there.A word to the wise: This probably shouldn’t be your sole mission for attending a conference, but hey if you can tack on a vacation to the end of a super productive week … go for it! We’re all about that work hard, play hard lifestyle. Just make sure you use good judgment and bring back a ton of value for your team before you start beach hopping on the company’s dime.12) The Thought LeaderSource: GiphyMission: Stay successful.Thought leaders, though not synonymous with them, are often also the conference speakers. They’re experts on a given topic, and that’s why they’re at the event: To talk to a crowd about it.They’ve probably written books and countless blog articles on the same topic, and have high numbers of followers on social media. And if it seems like they’re buzzed, don’t get the wrong impression — public speaking can cause a rush of adrenaline, so they’re likely just riding that momentum.13) The SpySource: GiphyMission: Gather competitive intelligence.There are people who attend events like conferences to evaluate a competitive landscape. They come equipped with important questions, such as:What does the competition’s presence look like at this conference?What are they doing right?What are they doing wrong? Where is there unexpected competition?Then, this information is compiled, analyzed, and turned into a plan of action. Attending a conference as a spy is actually a popular sales enablement tactic — it can provide your team with sound bites that might help them later close more deals.14) The SalespersonSource: The Daily Rossman Mission:  Make a sale.And speaking of sales enablement, there are many people who attend conferences with a singular goal: Sell their products or services.Similar to the deal-maker, this person is there to, well, close deals. But there’s a difference — salespeople are usually only interested in selling their company’s core products and services, and not in things like building strategic partnerships. This interaction could happen during the conference, or sometime after it ends, when a prospect has had time to consider a deal.15) The PartierSource: Jezebel Mission: Have fun.We conclude with the inevitable conference partier — the person who takes advantage of every social aspect, entertainment portion, and free drink available.We all have a little bit of a partier in us — many of us find that it helps us to break the ice during otherwise awkward or uncomfortable silences. But let’s lead with some of the more constructive missions on this list — it’ll make your conference experience both fun and productive.Whatever your conference-going persona, we can’t wait to meet you. Be sure to grab your tickets for INBOUND 2019, and say hi to us there.Editor’s Note: This post was originally published in August 2014 and has been updated for accuracy and comprehensiveness.last_img read more

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How to Write Copy People Notice, Read, and Trust: Lessons from “The World’s Best Copywriter”

first_imgThe phone rang a couple times before he picked up.“Hello?”“Hi,” I said. “Is this Pat Corpora?”“Yes, it is.”“It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.”In 1995, Pat published The Doctor’s Vest-Pocket Sampler of Natural Remedies, a piece of direct response mail designed to sell a bigger, more complete book called New Choices in Natural Healing.Download data-backed tips on writing catchy titles and headlines. In other words, the free “sampler” book was designed to garner the attention, engagement, and trust necessary to sell prospect’s on the real product, the money-maker.“Oh!” he said. “Hi, Eddie.” He sounded enthused. I could tell he was a nice guy. “How can I help?”“Well,” I said. “I’m sure you know, the Sampler is famous.”Pat smirked. “Okay.”“At least it is among copywriters,” I said. “That’s why I’m calling: I’m writing an article about the Sampler — because it’s a master class in written persuasion — and I want to make sure I get the facts right.”“Sure.”“Well, first of all,” I said, “how many did you send out?”“Oh, I’m sure we mailed 50 million copies,” said Pat. He paused. “Yeah, about that many.” He paused again. “It was a huge number.”“And how many books did that sell?”“Oh, millions.”“Millions?” I said.“Millions. It was our most successful mailer ever.”How did Pat sell all those books? He hired Gary Bencivenga to write the copy.Bencivenga is a Hall of Fame copywriter. He’s on par with John Caples and Eugene Schwartz, David Ogilvy and Joe Sugarman. He knew what he was doing. That is, he knew how to write copy that captured attention, garnered engagement, and drove readers to take action.Like any effective copywriter, Bencivenga was part writer, part psychologist. As a writer, he was able to produce clear, concise sentences. As a psychologist, he excelled at thinking like his prospect. He understood her, empathized with her. And that’s what this article is about.It’s about the big-picture concepts you can learn by studying one of Bencivenga’s most successful controls. In other words, this article won’t teach you how to write like a copywriter as much as it’ll teach you how to think like one.You’ll learn the rules of the trade, the fundamentals of crafting ad copy people notice, read, and trust.How to write copy people notice, read, and trust.If you don’t already own The Doctor’s Vest-Pocket Sampler of Natural Remedies, you can buy one on Amazon for a buck or two plus shipping. If you’re a serious student of copywriting, I recommend ordering your copy as soon as possible, reading it daily, and transcribing it often.When you receive it, smile. You’re holding one of the finest direct marketing assets ever created.What makes it great? It follows three important principles:1. It hones in on a single, primary desire. That’s why people notice it in the first place.People buy things to achieve their desires. Period.“Every product appeals to two, or three or four of these mass desires,” writes Eugene Schwartz in his classic book, Breakthrough Advertising. “But only one can predominate.”The Sampler’s target audience was older, likely suffering from an ailment, likely fatigued from the side-effects of conventional medicine, and likely eager for alternatives. Natural alternatives. Bencivenga honed in on this.How to Hone InOnce you know, with absolute certainty, what it is your prospect desires:a) Make the desire plainly visible and unmistakably clear. This will ensure that the prospect sees it.The Sampler displays the words “NATURAL REMEDIES” in big, bold, capital letters on its cover. In fact, those words appear twice, which brings us to my next point …b) Repeat the desire over and over, using synonymous terms. This will keep the prospect engaged without wearing her out on the same verbiage.The Sampler alludes to the concept of “natural remedies” using many different terms, including “self-help remedies” and “non-surgical remedies” and a half-dozen others. Each is a new and engaging way to remind the prospect about the same thing. Each variation whispers, “This is what you want, Dear Reader. Remember? This is what you need!”c) Sound realistic.This will allow the prospect to take your copy seriously.The Sampler doesn’t over-step its product’s promise. For instance, the word “antidotes” sounds more compelling than “remedies” but it’s also less plausible, which is why Bencivenga never uses it. After all, he’s selling a book with thousands of medical suggestions. They’re not all winners. Reasonable people know this.If you say something that plants doubt in your prospect’s mind, even once, you might lose her. Fantastic claims are risky because they’re hard to believe. Temper your promise to give the message a chance.2. It doesn’t look like an ad.That’s why people read it.The Doctor’s Vest-Pocket Sampler of Natural Remedies doesn’t look like a mailer. It looks like a book:The cover is card stock and paper inside is thick, too. The back is blank, clean, except for the publisher’s mission statement: “We publish books that empower people’s lives.”The Sampler is also 50 pages long, neatly organized into four enticing chapters:Chapter 1: Natural Remedies for Whatever Ails You …Chapter 2: Secret Healing Triggers …Chapter 3: How to Instantly Get a Second Opinion, or a Third, Fourth, or Tenth!Chapter 4: For a Lifetime of Greater Health, Try This …Each chapter is well-formatted and written in plain English that’s scannable and digestible, peppered with bolding and italics that highlight value. Bencivenga gave the Sampler all the characteristics of a real book, which is why Debra-from-Nebraska pulled it from her mailbox, then sat down, put on her glasses, and actually took the time to read it.“Allow the reader to enter into your ad with the least possible mental shifting of gears from ‘editorial’ to ‘advertisement’,” writes Schwartz. “A single change in format can add 50% to your readership, and your results.” Schwartz calls this concept Copy Camouflage. It refers to taking elements from trusted mediums and using them to lend clout to your ad. This is also known as “borrowed believability.”Online advertorial articles, or “sponsored” posts, are a good example of this: they look and read like typical articles but have a hidden sales agenda. Bencivenga uses the same tactic, except he camouflaged the Sampler to look and read like a book.How to CamouflageOnce you know the medium your prospect recognizes, likes, and believes:a) Borrow the format. This will help your promotion look familiar to the prospect.The Sampler looks like a book because it was published before the internet took root (circ. 1995), when physical mediums (e.g., books and newspapers) were among the only recognized, credible sources of written information.b) Borrow the words and tone.This will help your copy sound familiar to the prospect.The Sampler sounds comprehensible, colloquial. It uses simple words — not medical speak — to convey clear, concise advice that makes sense to people. And that brings us to the final principle …3. It’s valuable. That’s why people trust it.Bencivenga packed the Sampler with advice that can help people live more comfortable lives:On page 14, he shares a juice recipe that treats asthma.On page 15, he shares a tonic recipe that quells cigarette cravings.On page 16, he shares a cocktail recipe that relieves leg cramps.In fact, almost every page lends a valuable suggestion, something that makes the reader feel excited about the future, hopeful. Something that makes her say, “Wow, I had no idea …” Over time, these feelings compound and intensify in the reader, engendering trust.“Couldn’t it be that if someone took care of you, very good care of you; if this person would do anything for you; if your well-being was his only thought: is it impossible that you might begin to feel something for him?” – Bob Benson, Mad MenHow to Deliver ValueOnce you know what your prospect values:a) Highlight it. This, again, will ensure that the prospect sees it.The Sampler is full of bolded, italicized, and underlined words and phrases. It’s full of headlines and subheads, sidebars and images. Remember, people can’t begin to draw value from information if they never even see it.b) Make it clear and concise. This will fill the prospect with hope and excitement over her newfound knowledge.The Sampler uses clear language and short, crisp sentences. Even though it’s a medical book, a native English speaker will comprehend every word. Remember, people will only get value from information they understand.c) Make it actionable. This will satisfy the prospect, making her happy.The Sampler tells readers what to do but also explains how to do it. For example, want to treat asthma? “Blend two ounces of onion juice with two ounces of carrot juice and two ounces of parsley juice, then drink this blend twice each day,” writes Bencivenga. “Of course, use this remedy in conjunction with proper medical treatment.”Remember, people will get the most value from information they can put to use.“So, what did working with Gary teach you?” I asked.“Well,” said Pat, “like many other tests I was involved in, it proved the power and importance of copy.”I nodded, silently, on the other end.“When we launched new titles, we always tested two or three different copywriters, “ said Pat. “Sometimes the different approaches were close, within 10 percent. But sometimes, it was a 100 percent difference in response rate. That’s what it was with the Vest-Pocket Sampler. That’s the power of great copy.” Originally published Jan 16, 2018 8:00:00 AM, updated July 12 2019 Topics: Copywriting Don’t forget to share this post!last_img read more

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The 20 Top PR Conferences of 2020

first_imgHave you ever talked about the importance of professional development at work, then become so busy that six months and then a year go by without any of that development actually happening?You’re not alone. Between writing press releases and media pitches, it isn’t easy to make time for professional development.However, public relations (PR) is a constantly evolving industry. That’s why attending conferences and events should be a priority for all PR professionals. You can improve your strategy and tactics by hearing from industry leaders and professionals, networking, and brainstorming new and innovative ideas.When you begin looking for PR conferences to attend, keep in mind that they don’t need to have a public relations focus. Conferences in any communications field can be helpful to your overall growth.Below you’ll find the top 20 PR conferences to attend in 2020 and learn how they can help you as a PR professional.Download Now: Free Press Release Template Don’t forget to share this post! 1. PRSA North Pacific District ConferenceDates: January 26-27, 2020Best for: All public relations practitionersThe Public Relations Society of America (PRSA) holds a biannual North Pacific District Conference. They cover a variety of topics for PR professionals, from the future of AI or automation in public relations, the role of public relations in civil discourse, journalism and public relations, branding, and social media and public relations.The main goals of the conference, and the PRSA North Pacific District, are developing leadership, sharing knowledge and information, and providing networking opportunities. Uniquely, this conference is also available via live streaming if you can’t travel to the event — this is the perfect conference to fit into your busy schedule.2. Crisis Communications ConferenceDates: January 30, 2020Best for: Public sector, senior public relations professionalsCrisis communication is an important PR tactic. At the Crisis Communication Conference, PR professionals discuss how your organization is prepared for a crisis, building confidence in your crisis communication plan, short term versus long term consequences, and working with journalists during a crisis. This conference is specifically catered to senior public relations professionals in the public sector.3. Social Media Strategies ConferenceDates: February 4-6, 2020Best for: Junior public relations professionalsSocial media is another vital public relations tactic that’s always changing. At the Social Media Strategies conference, PR professionals learn in-depth how social media strategy can position your brand for success. Distinctively, at this conference there is real-life feedback, discussions, and peer-to-peer learning. This is a great opportunity for young PR professionals to learn from senior-level, cross-industry professionals.Below is an example of a session by Ryan Pena of MentorMate, who speaks on B2B paid optimization with LinkedIn.4. B2B Marketing ExchangeDates: February 24-26, 2020Best for: All public relations practitionersAlthough this is a marketing conference, the B2B Marketing Exchange gives PR professionals the chance to learn more about strategic messaging for B2B companies. This event focuses on real-world case studies and bringing actionable takeaways from every session. There are over 100 sessions, workshops, and keynotes to attend during the weekend.5. PR News Crisis and Measurement SummitDates: February 25-26, 2020Best for: Crisis management and senior level PR professionalsPR News gathers annually for the Crisis and Measurement Summit. Crisis management and measuring analytics are two important elements of public relations. Strategizing a crisis communication plan and measuring ROI for your goals will sharpen your skills as a PR professional. This conference also covers KPIs in-depth and tying measurement to your overall public relations goals.Below is an example of a case study breakout session. This session, “B2B agency—How We Did It with Kevin Elliott,” features Crisis Communications Director Kevin Elliott speaking about crisis communication in-depth.6. SXSWDates: March 13-22, 2020Best for: All public relations practitionersA popular conference, South by Southwest celebrates many industries — film, music, media, and more. The event features sessions, screenings, and exhibits, covering a wide range of topics. This is a good conference for PR professionals because it discusses key elements of a public relations campaign — creative, storytelling, branding, and professional development. The main goal of SXSW is help creative people achieve their goals.7. ContentTECH SummitDates: April 20-22, 2020Best for: Enterprise senior public relations professionalsContentTECH Summit discusses content and technology — both widely relevant to a career in public relations. A noteworthy element of this conference is that it’s geared toward senior-level professionals in enterprise companies. Attendees are typically CMOs, CTOs, and enterprise leaders. Workshops discuss strategic messaging for content and making the digital experience of media consumption easier.8. Content Marketing ConferenceDates: April 21-23, 2020Best for: All public relations practitionersPublic relations professionals write strategic content for their campaigns. That’s why content marketing and public relations often coincide. At the Content Marketing Conference, PR professionals learn about brand reputation and how to humanize their brand. Ultimately, making an emotional connection with the public is the key to success for public relations. This conference features over 70 speakers, 50 sessions, 10 workshops, keynotes, and tracks.9. Counselors AcademyDates: May 3-5, 2020Best for: Public relations agency ownersPRSA’s Counselors Academy focuses on helping public relations agency owners grow and retain clients. It is designed for agency leaders by agency leaders. This is a great conference for seasoned professionals who are ready to start their own PR agencies, drive growth, network with fellow agency owners, and learn from their successes and struggles.10. Confab, The Content Strategy ConferenceDates: May 17-20, 2020Best for: Junior public relations professionalsThe Confab Content Strategy Conference can help public relations professionals learn how to plan, design, and create better content for their campaigns. Workshops focus on measuring performance, creating content for AI, hiring and managing staff at your PR agency, and more. This is a great conference for young professionals to learn more about content creation for their PR role.11. International Association of Business Communicators World ConferenceDates: June 14-17, 2020Best for: Senior public relations professionalsThe International Association of Business Communicators (IABC) World Conference is a global conference focusing on professional development for communication professionals. Public relations professionals can network with practitioners from around the world, listen to keynote speeches, and sit in on panel discussions. The 2020 theme is “Shift #AreYouReady” ultimately turning an eye toward the latest trends, exploring new challenges, and solutions.12. DigMarCon MidwestDates: June 17-18, 2020Best for: All public relations practitionersDigMarCon, short for Digital Marketing Conference, is an opportunity for PR practitioners to learn more about creating brand awareness and using digital tools to drive more productivity in business. As many of the tactics for digital marketing and public relations overlap, the workshops on content strategy, social media, and analytics and data can help PR professionals growBelow is a keynote master class from the 2019 DigMarCon. Here, Ruben Dua of Dubb discusses best practices on leveraging video to grow your business.13. Social Media Week Los AngelesDates: June 17-18, 2020Best for: All public relations practitionersSocial media is an important element to a public relations campaign. The Social Media Week conference in Los Angeles brings together professionals in marketing, media, technology, and public relations to discuss new ideas, innovations, and social media trends. Different tracks have included The Future of Brands, The Influencer Equation, Paid Media Models, Social Content, and Social Media and Society. The goals of the conference are to give cross-industry professionals insights, ideas, and opportunities for success and professional growth.14. INBOUNDDates: August 18-21, 2020Best for: Cross-industry communications professionalsINBOUND is an annual event for cross-industry professionals in communications, including marketing, public relations, customer service, and sales. INBOUND brings out big-name and break-out industry thinkers. With over 250 speakers and 24,000 attendees, there are workshops covering cross-industry topics including video marketing, building client relationships, social selling, Facebook ad hacks, and content strategy. Attendees can expect to learn from, connect with, and inspire one another.Below is an example of a breakout session on brand-building. Bridgit Evans speaks about storytelling, narratives, and consumer perception.15. Arthur Page Society Annual ConferenceDates: September 13-15, 2020Best for: Senior public relations and corporate communications executivesThe Arthur Page Society annual conference is ideal for senior public relations and corporate communications executives. You’ll learn to strengthen the enterprise leadership role of Chief Communications Officer (CCO). The 2019 theme was how CCOs are transforming their companies and careers. This conference brings expert speakers and practical resources together to help practitioners become better leaders, learn from their peers, and develop their teams. The 2020 theme is yet to be announced.16. Annual Conference for Media Relations ProfessionalsDates: September 18-20, 2020Best for: Mid-level to senior public relations professionalsFor public relations practitioners focusing on media relations, the Annual Conference for Media Relations Professionals focuses on the ever-changing media landscape. It discusses building a solid and successful media relations program. The event will highlight how to work with reporters, sharpen storytelling, and interact with editors and media professionals. This is the perfect conference for those at a mid-level or senior position.17. PubConDates: October 12-15, 2020Best for: Mid-level to senior public relations professionalsPubCon is an educational conference where public relations professionals can learn about digital marketing, content strategies, paid advertising, and SEO. These tactics often overlap and coincide with public relations.With over 30,000 attendees, PubCon is ideal for seasoned professionals. Public relations practitioners can network with cross-industry professionals and focus on professional development during this conference.18. World Public Relations ForumDates: October 12-15, 2020Best for: Senior public relations professionalsThe World Public Relations Forum (WPRF) is an annual experience focusing on global communication trends. With inspiring speakers, networking, and social events, WPRF brings international leaders together to discuss relevant trends in public relations. Topics have included building authentic relationships, ethics and public interest, communicating across cultures, and more.19. Content Marketing WorldDates: October 13-16, 2020Best for: Junior public relations professionalsContent Marketing World is a great conference for public relations professionals to learn more about creating content for their campaigns. PR professionals build content on a daily basis. There are over 120 sessions and workshops on strategy, storytelling, ROI, artificial intelligence, and more. This conference is ideal for young public relations practitioners early in their career.Below is an example of a keynote session from 2017. In this keynote, Kate Santore, creative content and excellence at Coca-Cola, discusses brand identity, awareness, and storytelling.20. MarketingProfs’ B2B Marketing ForumDates: November 3-6, 2020Best for: All public relations practitionersThe MarketingProf B2B Marketing Forum is a conference for industry leaders ready to share and learn about secrets to success. Public relations professionals have the opportunity to learn more about B2B clientele and how they brand their companies. There will also be creative networking and fun opportunities for attendees.Professional development is important in any industry. Conferences give professionals a way to continue learning and developing new ideas for success. Even though some conferences aren’t specifically geared toward public relations, any communication conference is helpful for PR practitioners. There are also plenty of other conferences that aren’t on this list, however, many of them don’t have their 2020 dates released yet.Want to learn more about industry conferences? Check out our blog, 18 Helpful Tips for Getting the Most Out of an Industry Conference. Topics: Public Relationscenter_img Originally published Oct 3, 2019 4:00:00 AM, updated October 03 2019 PR Conferences PRSA North Pacific District Conference Crisis Communications Conference Social Media Strategies Conference B2B Marketing Exchange PR News Crisis and Measurement Summit SXSW ContentTECH Summit Content Marketing Conference Counselors Academy Confab, The Content Strategy Conference International Association of Business Communicators World Conference DigMarCon Midwest Social Media Week Los Angeles INBOUND Arthur Page Society Annual Conference Annual Conference for Media Relations Professionals PubCon World Public Relations Forum Content Marketing World MarketingProfs’ B2B Marketing Forumlast_img read more

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Has Vijay Sethupathi backed out of Muttiah Muralitharan’s biopic? Super Deluxe actor responds

first_imgVijay Sethupathi is literally flying high after his performance in Super Deluxe was honoured with Best Actor award in the Indian Film Festival of Melbourne. The actor was roped in to reprise Muttiah Muralitharan in an untitled biopic co-produced by Rana Daggubati and directed by Sripathy Rangasamy.Recently, reports were trickling in that the Tamil actor has backed out of the film after pro-Tamil actors demanded him not to be part of the film. However, Sethupathi has rubbished the rumours and said that he would give in to such demands.In an interview to a radio channel in Melbourne, the actor opened up about accepting the biopic. Speaking about Muttiah Muralitharan biopic, he said, “I’d listened to a story from Muttiah Muralitharan’s life, and I think it is a really good story. It is a story that needs to be told. I believe humaneness is very important. The script has scenes that talk about integration.”When the project was announced, many pro-Tamil organisations forced him to quit the project. Addressing the issue, he said, “Generally, I’d have an opinion on doing something, but there is the matter of how it is being seen outside. You cannot talk about an issue, be it the Kashmir issue or anything, just like that. There is a difference in a common man speaking about an issue and a celebrity speaking about the same. If a common man makes a statement, no one will question him. But being a celebrity, if you are going to talk about something, you need to know the topic well, and your statement should not affect anyone or lead to anything bad while at the same time, registering your comment. I think the questions that are being raised now will vanish when the film comes out.advertisementStating that the film will be intriguing, the Sindhubaadh actor said, “More than his (Muralitharan’s) life as a cricket player, the film largely talks about his personal life. It talks a lot about integration. It will be a cute film. When it releases, it will answer all the questions that are being raised now.”Reportedly, Muttiah Muralitharan will train Vijay Sethupathi in mastering his bowling techniques and body language. Rana Daggubati is proud to be associated with the project and said, “This is a global story for all cricket and sporting fans and very inspiring. Moreover, if you watch films like Mahanati, Super 30, the stories work as films because the audiences always want to know more of them. Muralidharan’s story worked for me as an entertaining film with a great sports backdrop.”ALSO SEE | Rana Daggubati turns producer for Vijay Sethupathi’s Muttiah Muralitharan biopicALSO SEE | Sachin Tendulkar to do a cameo in the biopic of Muttiah Muralitharan?ALSO WATCH | Petta trailer launched; DGP files complaint against fake news; morelast_img read more

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Difficult to swallow: Sunil Chhetri after FIFA World Cup Qualifier loss to Oman

first_imgIndian captain Sunil Chhetri found it difficult to accept while coach Igor Stimac called it a “shame” after they lost to Oman despite taking lead in their 2022 FIFA World Cup Qualifications opening fixture, here on Thursday.Chhetri’s splendid first-half strike went in vain as India surrendered a one-goal advantage to lose the home-leg game 1-2.”It is difficult to swallow. I think we didn’t keep the ball in the second half. It’s not easy if we keep giving the ball to a team like Oman. That’s something we need to work on. The boys fought really well,” Chhetri said.Stimac said they deserved more from the opening fixture.”I was repeating at half time ‘don’t let this go’. One silly mistake in the distance and it became two mistakes. We were punished. So late in the game to lose the points which could have given us points to fight for the second place,” Stimac said.He was “gutted” after seeing his team concede two goals in the last eight minutes of the match.”I think we deserved more, at least a point for the first half. We dominated the first half. We created many chances and could have killed the game in the first half. Not lucky with shots.”Besides taking the lead, India dominated the first half with more shots at opposition goal and more possession.Stimac, who was part of the Croatian team that reached the 1998 World Cup semifinals, said, “I hope whole India has new face of the national team. We have seen what we can do against a strong side like Oman. They showed quality and experience. They were little bit lucky. My guys gave everything.advertisement”We didn’t have many options. We knew we will have problems after 70 minutes with Ashique’s condition, who came after a long injury.”We knew Sandhesh will face problem with his injury. So we will lose shape in the balance. We could not take out five and put another five.”India started in great fashion with Chhetri putting them ahead in the 24th minute.However, Rabia Alawi Al Mandhar broke Indian hearts when he flicked the ball past Gurpreet Singh Sandhu to restore parity in the 90th minute. More disappointment was in store for the 103-ranked India as striker Alawi Al completed his brace in the 89th minute.”It wasn’t easy but after the first goal, we probably should have held the ball better. It was a good chance of playing at home: 1-0 at 70 minutes. We should have seen out the game,” said Chhetri.”There were some good individual performances. I think we gave the ball away too much (difference from the first half). The mentality probably set in that we had to hold the 1-0 lead.”India will next travel to Doha to face world Cup hosts Qatar in their next qualifier on September 10, with Afghanistan and Bangladesh being the other two teams that make up Group E.”It’s probably the most difficult match, playing Qatar away in Doha. We are looking forward to it. Every match is going to be like this (Oman), there will be a fight, no matter who we play. We have to make sure we don’t repeat the small mistakes that cost us three points today,” said Chhetri.last_img read more

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Chandrayaan-2 will inspire millions of Indian kids: Ravi Shastri hails Isro scientists

first_imgIndian cricket team head coach Ravi Shastri on Saturday hailed the scientists of the Indian Space Research Organisation (Isro) after it lost contact with Chandrayaan-2’s lander Vikram.The whole world was watching anxiously as Isro’s scientists attempted a “soft,” or controlled, landing near the south pole of the moon.But Isro confirmed late on Friday night that the Vikram Lander was moving as per plans but just 2.1 km above Moon’s surface, it lost contact with ground control centre.”Data is being analyzed,” Isro Chairman K Sivan told a room full of distraught scientists at the agency’s tracking center in Bengaluru.Tributes poured in for Isro after the news broke in the middle of the night and the whole country backed the scientists despite the mission not ending the way it was supposed to.”#India is proud of its #Isro scientists who have made us a world leader in Space Science. #Chandrayaan2 will inspire millions of Indian kids. Jai Hind,” Shastri tweeted along with a video of Indian Prime Minister Narendra Modi’s speech on Saturday.#India is proud of its #ISRO scientists who have made us a world leader in Space Science. #Chandrayaan2 will inspire millions of Indian kids. Jai Hind https://t.co/IyOotFgR2tRavi Shastri (@RaviShastriOfc) September 7, 2019Prime Minister Narendra Modi, who was at Isro to watch the historic moment, told Isro scientists they should not be disheartened and India is proud of their achievements.”If we would have been defeated by our starting difficulties, we would not have become a premier space agency. Regardless of the result, I and all of India are extremely proud of our scientists and engineers,” PM Modi said as he addressed the nation from Isro’s headquarters in Bengaluru on Saturday.advertisement”The learnings from today will make us stronger and better; there will be a new dawn. The best is yet to come in our space programme; India is with you. Countless people have got access to a better life due to the hard work of our space scientists. Our determination to touch moon has become even stronger, we came very close but we need to cover more ground,” PM Modi further said.Watch Live: Honorable Prime Minister Shri. Narendra Modi Addressing the Nation https://t.co/SAGMyi1NkpISRO (@isro) September 7, 2019Sivan had earlier described the final moments of the landing mission as “15 minutes of terror,” due to the complexities involved with lunar gravity, terrain and dust.Only the United States, Russia and China have landed on the moon. Beijing’s Chang’e-4 probe touched down on the far side earlier this year. Israel made an unsuccessful attempt to land its Beresheet spacecraft on the moon in April.Also Read | Chandrayaan-2 Moon Landing Updates: Best yet to come, PM Modi saysAlso Read | What happened to Chandrayaan-2 lander Vikram?Also Read | Chandrayaan-2 lander goes silent but orbiter is where the Moon mission isAlso Read | Chandrayaan-2: Isro loses contact with Vikram lander moments before touchdownlast_img read more

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Chatter

first_imgHindu Persecution Complex?Vikram Chandra’s blockbuster Mumbai novel Sacred Games was published over a decade ago. Its Netflix adaptation, the first original Indian content made for the international streaming service, premiered over a year ago. Ramesh SolankiA Very Proud Hindu Nationalist, according to his Twitter biotook offence earlier this month and,Hindu Persecution Complex?Vikram Chandra’s blockbuster Mumbai novel Sacred Games was published over a decade ago. Its Netflix adaptation, the first original Indian content made for the international streaming service, premiered over a year ago. Ramesh SolankiA Very Proud Hindu Nationalist, according to his Twitter biotook offence earlier this month and filed a police complaint. Chief among Solanki’s accusations is that the Netflix series shows Hindus responsible for all crimes happening in the world. This nonsense would be funny if so many people, including Hindu supremacist organisations (among Solanki’s affiliations listed on Twitter is his membership of the Shiv Sena IT Cell Core Committee), didn’t make #BanNetflixIndia trend on Twitter. Among the targets of Solanki and his supporters’ ire is the Deepa Mehta-directed series Leila. Albeit set in a fictional country in 2047not coincidentally, of course, a century after Indian independenceLeila, as with the Netflix horror film Ghoul, has struck so close to the bone that even supporters of Hindutva might decry the resonances with contemporary India but cannot deny them. Hasan Minhaj, a politically-inclined American stand-up comic, has also made sensitive Hindus angry with his noting, among a vocal minority, of a resurgence in religious nationalism, specifically Hindu nationalism. Well, if the shoe fits. When the national agenda is indistinguishable from the Hindutva agenda, when we talk about our country in Hindutva-inspired language, when our popular culture and our sporting and scientific achievements are all reflected through Hindutva-driven patriotism, which sets the terms in which we now talk about our country, what is so scary about a handful of productions that ask questions of the status quo? nadvertisementThe Chandrayaan-2 Obsession India’s space programme has won plaudits across the world. In India itself, though, the programme is not merely admired or celebrated but has become a national obsession. Figures released by a market research firm show that for several days the top three trending hashtags on Indian Twitter were #Chandrayaan2, #VikramLander, and #ISRO. After contact was lost with the lander, of tens of thousands of tweets, only three per cent were negative. Any ambivalence about the nature of our euphoria over the mission expressed online garners either scorn, or the very common accusation of being a Pakistani agent. Naturally, on both social and mainstream media, our obsession with Pakistan still overshadows our newfound fascination with the intricacies of space exploration.last_img read more

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IBSF World Billiards Championship: Pankaj Advani wins record 22nd world title

first_imgOne of India’s most consistent sportspersons, Pankaj Advani, on Sunday increased his tally of world titles to 22 by winning a fourth straight final in the 150-up format at the IBSF World Billiards Championship here.The 34-year-old has brought home a world trophy every year ever since returning from a professional stint in the UK in 2014.In the short format of billiards, this is Pankaj’s fifth title in the last six years.”It’s such a touch-and-go format and so unpredictable that winning this four years on the trot and five out of the last six is extremely special,” said the champion athlete.In a repeat of last year’s final against local favourite Nay Thway Oo, Pankaj re-enacted the one-sided match with the same eventual outcome as well as identical scorelines of 6-2.From the word go, Pankaj was in full flow. The gifted Indian was leading 3-0 at the halfway mark with the help of fluent breaks comprising of 145, 89 and 127, while Nay Thway Oo was yet to open his account.After pulling one back with breaks of 63 and 62, Oo was forced to watch Pankaj continue to extend the lead. Pankaj executed with flair as his sheer brilliance was on display, wowing the Myanmar crowd as they couldn’t help but appreciate his brilliant billiards.Pankaj secured the next two frames which included a 150 unfinished break. He scored a 74 break and shortly after that closed out the match.Oo was completely subdued by his accomplished opponent and had to settle for a silver medal for the second time in a row.advertisementWith another trophy in the bag, Advani extends his remarkable run of winning a global crown since 2003.The Bengaluru-based cueist has won more world titles in his sport than anyone else.On winning a staggering 22nd world title, Pankaj added, “Every time I participate in a world championship, one thing is clear – my motivation to excel has not diminished. This win a testament to the fact that my hunger and fire are both well and truly alive.”Pankaj have to adjust to snooker in less than 24 hours as he competes in the IBSF World Six-Red Snooker and the World Team Snooker Championships.Results:Pankaj Advani (India) defeated Nay Thway Oo (Myanmar) 6-2 150(145)-4, 151(89)-66, 150(127)-50(50), 7-150(63,62), 151(50)-69(50), 150(150)-0, 133(64)-150(105), 150(74)-75(63).Also Read | Pankaj Advani enters final of IBSF World Billiards ChampionshipAlso see:last_img read more

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China Open: Andy Murray ousted by Dominic Thiem after straight sets defeat

first_imgAndy Murray’s run at the China Open is over.The former No. 1, who had won consecutive singles matches for the first time since undergoing hip surgery in January, lost to top-seeded Dominic Thiem 6-2, 7-6 (3) Friday in the quarterfinals.Thiem broke the 32-year-old Murray in the first game of the match, but the British player made things more difficult in the second set, testing his younger opponent’s nerve in finishing out the match.Also, Karen Khachanov beat Fabio Fognini 3-6, 6-3, 6-1.Top-seeded Ash Barty reached the semifinals in the women’s draw by beating Petra Kvitova 4-6, 6-4, 6-3.From my opinion, that was one of the highest quality matches I played all year,” said Barty, the French Open champion. “Petra always has a way of bringing out the best in me, she really does.”Barty converted three of her six break points while Kvitova, a two-time Wimbledon champion, was two for seven.In Saturday’s semifinals, Barty will face eighth-seeded Kiki Bertens, who defeated Elina Svitolina 7-6 (6), 6-2.I think this week I played some better tennis again,” said Bertens, who amassed 36 winners to Svitolina’s 16. I think then with some pressure and playing better all the time, it’s good for me. It says for myself that I was growing a lot over the last few years.Also, defending champion Caroline Wozniacki beat Daria Kasatkina 6-3, 7-6 (5) and will next face either Bianca Andreescu or Naomi Osaka.Also Read | Novak Djokovic edges past Lucas Pouille to reach Japan Open semifinalsAlso see:advertisementlast_img read more

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Three Things to Look for Against Kansas State

first_imgFor the Cowboys, Kansas State presents a very tough matchup this weekend in Stillwater. “I’ve been really impressed with their defense so far,” Gundy said at his weekly press conference. “They’ve got experience at the corner spots.”Here are three things I’m looking for this weekend in Stillwater.3. K-State run defenseKansas State ranks No. 8 in rushing defense according to NCAA statistics, allowing only 2.37 yards per rush this season for a total of 235 yards through three games. The run offense has been dreadful for the Pokes thus far, and the Kansas State defense will be a tough matchup with the big men up front.AdChoices广告2. More RennieI’m pro Chris Carson so long as he’s healthy; but with ankle or leg injuries, those have a chance to linger. I think we’ll see Carson this weekend, but I think it will be more of a committee approach with Rennie being the back to benefit the most.“I liked his aggressiveness, how he kept his pads down and ran hard,” Gundy said. “I would anticipate [Carson] being ready to play [this weekend], but Rennie should be able to carry the ball 20 times comfortably.1. Mason Rudolph’s bounce backOn Monday, Gundy said of Rudolph, “He didn’t fall off as much as you would think.” He continued, “I know the general feel with the public was that on a scale of 1 to 10, he was a 3. But he was really a 5.”He survived his first Gundy quarterback carousel, but can he bounce back, both mentally and physically? I’m not concerned about No. 2, but he faces a tough test this weekend. For as highly touted as Oklahoma State’s defense has been, they’ve allowed seven total touchdowns through four games. Through three games for the fighting Snyder’s, they have only given up 3 total touchdowns. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

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Is OSU Going to Start Using Two Quarterbacks Full Time?

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Ohio State and Oklahoma State have both been employing two-QB systems pretty much all season to the tune of a 15-0 combined record. That’s pretty impressive. But it’s not what the southern OSU’s coach had in mind. At least he never has before.“I’ve never been a fan of using two quarterbacks, but I am now,” said Mike Gundy on M. If there’s any friction at all, it can cost the chemistry of your team. But, the team’s never said a word about why’s JW in there, why isn’t Mason in there.”That begs the question, “is this going to be a long-term thing?” It might be.#okstate Gundy may consider a two-QB system long-term (a passer + an athlete): “I’ve never been a fan of using two QBs, but I am now.”— Bill Haisten ?? (@billhaisten) October 26, 2015AdChoices广告And maybe it should be. OSU’s red zone TD percentage in 2014 wasn’t very good. Its TD percentage and scoring percentage when it got into the red zone last year were 50 percent and 90 percent respectively (No. 109 and No. 13 in the country, respectively).This year, those numbers are up to  64 percent and 94 percent (No. 50 and No. 7 nationally). Clearly, what Mike & Mike are doing is working.“The reason that we’re able to have success with both of those players to this point is because they’re both great human beings,” said Gundy. “They’re unselfish. They’re team players, and they put the team first. There are young men who say that, but they’re really not. These two guys are.”That’s pretty cool. J.W. Walsh agrees, even if he’s a little surprised at how efficiently the operation has worked.J.W. Walsh has 45 plays of total offense this season (rushes+pass attempts). Those 45 plays have resulted in 78 points for #okstate. Wow.— Gavin Lang (@glang1) October 25, 2015“We knew we could make it work, but I don’t think either one of us thought that it would work this well,” Walsh told the O’Colly. “I think it’s just he’s played so well, and when I’ve gotten in the game, I’ve played well. I think a lot of it is I’m put in situations where I can succeed fairly easy, going into the game inside the 10-yard line. Mason’s just done a great job of executing plays and getting the ball to his playmakers. So you combine great play calling, great execution, great decisions — that equals points.”It’s going to be fascinating to see if Gundy continues to do this in the post-Walsh era. To me, Walsh is a pretty special dude who makes the thing hum — I’m not sure you can just re-create that systematically. Maybe you can, but it seems situation-specific. Either way, it’s working perfectly this year.last_img read more

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