7 Ways You Prove That You Are Self-Oriented

first_imgThese seven behaviors make you appear to be self-oriented.You talk about your product and your company too early. This is the first and most common way you demonstrate that the sales interaction you are engaged in is all about you. There is a time to pitch, but it isn’t often early in the process.You talk about your product and your company unrelated to your clients wants, needs, or questions. When you talk about your product and your company without relating it to your client’s needs, it’s likely because it’s something you want to talk about. Unless you can relate it to what your client is saying, it’s all about you.You talk about your personal gain or compensation. We call this commission breath. And it will melt your customers face off. Nothing says that a deal is about you more than you mentioning your compensation or what you stand to gain.You talk about a win-win deal. Your client doesn’t care about your win. They care about producing better outcomes. All of your language needs to be other-oriented, even in a negotiation. Focusing on your side of the win-win makes the negotiation about you.You don’t really listen to what your client is saying and instead worry about your next line. How easy is it to control the ideas that are popping into your mind while your client is speaking? Not listening is proof positive that you don’t care, and it reeks of a self orientation. Listening is caring. Not listening is the opposite.You show up late and unprepared. This sends the clear single that your time is more valuable than your clients. The lack or preparation suggests that you didn’t find them important enough for you to do your homework. If you don’t value your client’s time, you are self-oriented.You ask for commitments you haven’t earned. When you’ve earned a commitment, you are right to ask for it. When you haven’t earned the right, you are asking because you want what you want when you want it. This is what toddlers and bullies do.last_img read more

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Tarun Tejpal to get copy of WhatsApp messages

first_imgPanaji: A trial court in Mapusa, North Goa, hearing the Tarun Tejpal rape case, on Wednesday, directed the prosecution to provide to the accused a sequential record of WhatsApp messages exchanged between the former Tehelka editor-in-chief and the female rape survivor. The cloned copy of the messages, which will be provided by the Goa State Forensic department, are part of the evidence submitted by the prosecution. Mr. Tejpal has been accused of sexually assaulting and raping his junior female colleague in the elevator of a North Goa coastal resort during an annual event hosted by the Tehelka magazine in November, 2013. The next date of hearing has been scheduled for July 16 by Mapusa Additional District and Sessions Judge Vijaya Pol, who is hearing the in-camera trial.last_img read more

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Usain Bolt looks at alternative career in football after retiring from athletics

first_imgHe may already be a legend on the track but Usain Bolt is not done, yet. The fastest man on Earth sees himself playing football once he retires from the track.The Olympic and world champion said today that he might try his hand at the global game. “I have said I wanted to try football,” said Bolt, world-record holder in both 100 and 200m.”I always wanted to try to play soccer. Maybe at the end of my career. It would be something I would love to try. I watch it on TV and see these guys play. I play it all the time with my friends. I played childhood matches in Jamaica and I did well. I think it is something I would like to try to do.”Two days after saying he would like to defend his 100 and 200m titles at the 2016 Olympics in Rio de Janeiro, the 26-year-old said he may still branch out to other track events.”To find something else to strive toward,” he said about his future goals. “I could always try the 400m – which I don’t want to do. I could try to run faster over both my events. I could try another event, maybe the long jump. There are a few things I would like to try in sports. We’ll see what I decide at the start of the season.”After becoming the first man to defend both 100 and 200m Olympic titles, the Jamaican said his accomplishment hit him only after he returned home.advertisement”It’s a great thing to achieve a goal you always wanted,” Bolt said. “For me it was an honour. I have worked hard to become a legend. For me to go home after the races, sit down, and reflect on what just happened, it was emotional.”It’s a wonderful stepping stone in my life to be a legend in my sport.”last_img read more

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Boris Becker to Boris Beggar?

first_imgBoris Becker, amateur tennis pundit and professional tennis coach, was declared bankrupt after failing to pay a long-standing debt since 2015.What no one can take away from him is the fact that he is the youngest ever Wimbledon & Grand Slam winner in 1985, but going bankrupt after earning an equivalent of Rs 408 crore during his playing career, does take a bit of sheen away.THE FOUNTAINHEADS Becker’s earning came from three main sources18yrs – Professional career span (1984-2001)3yrs – Coach of Novak Djokovic (2014-16)12yrs – Commentator for BBC for Wimbledon (2003-2014)EARNINGS BREAK-UPMost of Becker’s earnings came from endorsements than his time of playing tennis, 1.5 times more to be precise.Earnings from endorsements 38.3 million U.S. DollarsPrize money earned 25.1 million U.S. DollarsEarnings as BBC commentator for Wimbledon 3.2 million U.S. Dollars, at approximately 19,000 U.S. Dollars per day for 14-day stint.Earnings as coach – 2.1 million U.S. Dollars, 700,000 U.S. Dollars per year approximately as fee; does not include bonusesCOURTING COURTSBecker’s fascination with courts wasn’t limited to the ones used for playing tennis, spending a bomb regularly afor served up by courts. 25.3 million U.S. Dollars spent on divorce and paternity suits settlement1.5 million  U.S. Dollars spent on payment to former business partner & housekeeping firm3.2 million  U.S. Dollars spent on tax penaltyPENNY PINCHERBecker also refused to pay pastor’s fee for his marriage back in 2009, for which he paid 2,830 U.S. Dollars as penalty to the pastor after a court order.advertisementTHE FALLWith all the expenditure, Borris Becker also had his fair share of earnings.  He is the fifth highest on-court earner in the history of tennis.Yet, Becker 857 U.S. Dollars of daily interest on the outstanding loan and 4.2 million U.S. Dollars, he owes to UK-based Arbuthnot Latham bank.He has been a motivation as a player to aspire towards to millions around the globe and promptly charges 25,000 U.S. Dollars for as a motivational & after-dinner speaker as fee charged.last_img read more

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Mike Trout Says He’s “An Angel for Life” with New Contract (Pics,Vid)

first_imgANAHEIM, Calif. (AP) — Mike Trout smiled into the postcard-perfect Orange County sunlight and said exactly what every Los Angeles Angels fan has spent years hoping to hear.“I know there was a lot of talk about going back East, but I enjoy every minute being here,” Trout said Sunday. “This is my home. I love it. I think the direction of the franchise, if it was going the other way, I would have had to consider going. But it never crossed my mind. I was going to be an Angel for life, sure.”The crowd around the main entrance to Angel Stadium burst into raucous cheers, and so did Trout’s dozens of teammates and coaches in the audience below the podium.Los Angeles Angels owner Arte Moreno, left, shakes hands with center fielder Mike Trout during a news conference to talk about Trout’s 12-year, $426.5 million contract, prior to the team’s exhibition baseball game against the Los Angeles Dodgers Sunday, March 24, 2019, in Anaheim, Calif. (AP Photo/Mark J. Terrill)The $426.5 million, 12-year contract for the two-time AL MVP is an extraordinary reward for a singular homegrown talent who never wanted to leave. After returning from spring training with their franchise cornerstone firmly in place, the Angels paused on the final weekend before the regular season to celebrate Trout being home to stay.“I want to bring a championship back to Anaheim. Let’s go, baby!” Trout said.Trout got the biggest contract in North American sports history last week, securing his future with the Angels instead of waiting to entertain offers from the Phillies, Yankees or any other likely suitor when he reached free agency in two years. The native of southern New Jersey has been linked to Philadelphia for years, but Trout remained devoted to the organization that drafted him in 2009 and fostered his development into a superstar.“He was born an Angel, and he was raised an Angel, and he represents this organization better than anybody,” Angels general manager Billy Eppler said. “He’ll be the first player to go into the Hall of Fame like that for the Angels.”Trout is a seven-time All-Star who has finished in the top two of AL MVP voting six times. Among the innumerable jaw-dropping numbers posted by the 2012 AL Rookie of the Year are a career .990 OPS, 240 homers and 64.9 wins above replacement since he reached the majors in 2011.Los Angeles Angels center fielder Mike Trout speaks during a news conference to talk about his 12-year $426.5 million contract prior to a preseason baseball game against the Los Angeles Dodgers, Sunday, March 24, 2019, in Anaheim, Calif. (AP Photo/Mark J. Terrill)Eppler said the parameters of Trout’s long-term deal have been on his mind ever since he got the job in late 2015. The Angels have been talking about getting a deal done since 2017, and their talks with agent Craig Landis picked up last month when everyone decided a quick agreement could wipe out two years of uncertainty.With remarkably little drama, Trout and the Angels got it done. The deal includes no opt-out clauses to allow Trout to renegotiate because neither party wanted the options.“It’s a historical contract,” Eppler said. “But as far as historical contracts go, it was a pretty smooth one. … Mike wants this to be his last contract, so we checked that box right from the get-go.”Eppler was 100 miles outside Phoenix on a flight back to spring training last week when Landis texted him with confirmation that Trout would accept the Angels’ deal, saying he wanted to be “an Angel for life.” Unlike last winter, when he got the news that Shohei Ohtani had chosen the Angels, Eppler didn’t fall out of his chair this time.“I was wearing a seatbelt,” he said.Fans hold up signs during during a news conference aboiut Los Angeles Angels center fielder Mike Trout’s 12-year, $426.5 million contract, prior to the team’s exhibition baseball game against the Los Angeles Dodgers on Sunday, March 24, 2019, in Anaheim, Calif. (AP Photo/Mark J. Terrill)Angels owner Arte Moreno had a one-hour, heart-to-heart conversation with Trout early in the negotiations. Moreno emerged with a measure of confidence that Trout was willing to tie his future to the franchise, even though the Angels have yet to win a playoff game during Trout’s career.The Angels also secured Trout’s commitment despite three consecutive losing seasons. Manager Brad Ausmus has taken over for Mike Scioscia, but the Angels made only a handful of moderately priced free-agent additions to their roster.But Moreno believes Trout’s commitment will help the Angels’ pursuit of teammates to help him in their World Series quest. With Moreno’s willingness to run a big budget and Eppler’s thorough revitalization of the farm system after years of neglect under the previous front office, the Angels likely are in their best position in years to achieve Trout’s dream of October success.“He told us this is where he wanted to be, and we really wanted to make that happen,” Moreno said. “He’s everything you want as a leader and a player in your organization.”By: Greg Beacham, AP Sports WriterTweetPinShare0 Shareslast_img read more

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Atletico Madrid sign Portugal winger Gelson Martins for free

first_imgPortugal winger Gelson Martins has signed for Atletico Madrid as a free agent, the Spanish side said on Wednesday.”Our club has reached an agreement with Gelson Martins, making him a new Atletico player,” said a statement from last season’s La Liga runners-up.”The Portuguese attacker, who arrives as a free agent, has signed for six seasons.”Martins rescinded his contract with Portuguese side Sporting Lisbon last month, one of nine players to quit the club after an attack in May on a training camp by hooded supporters, some armed with sticks, in which Dutch forward Bas Dost was injured and the dressing room was vandalised.The incidents came at the end of a tumultuous campaign for Atletico Madrid sign Portugal winger Gelson Martins for freeSporting who finished third in the Primeira Liga and reached the quarter-finals of the Europa League.Martins has been capped 19 times for Portugal and was part of their squad for the 2018 World Cup in Russia, appearing as a substitute in the 1-0 win over Morocco.Martins, 23, is Atletico’s fifth signing of the close season, following the acquisitions of Thomas Lemar from AS Monaco, Rodri from Villarreal, Jonny Castro from Celta Vigo and Antonio Adan from Real Betis. Southampton’s Clasie joins Feyenoord on season-long loanSouthampton midfielder Jordy Clasie will join Dutch side Feyenoord on a season-long loan deal, the Premier League club said on Wednesday.The 27-year-old Dutch international returns to Feyenoord, where he made 155 appearances over four years, before arriving at St Marys in 2015.advertisementLast season, Clasie was away on loan at Club Brugge and helped them win the Belgian first division title.Clasie has made 49 appearances for Southampton but manager Mark Hughes has opted against bringing him back into his first-team plans ahead of the new season.last_img read more

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How Inbound Marketing Aligns With the New Purchase Loop

first_imgIn 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: Awareness, Interest, Desire, Action. conducted by Latitude found Awareness Desire Inbound Marketing – At this stage, the consumer moves from initial interest to a research mentality to gain an understanding of the broad fundamentals in order to make a purchase the consumer can feel good about. on which they would find a whitepaper on, say, marketing automation – This step is an exponential progression from the Interest stage. The person moves from a “nice to have” mentality to a “must have” mentality. – A person becomes aware of the product either through advertising or the recommendation of a friend. the internet was integral to the process for three quarters of respondents. With that finding, one has to call into question the millions of dollars brands spend to “build awareness” when, clearly, every other medium is more heavily relied upon. Akin to the second step in the loop, this third step sees our vacationer understanding there are certain home safety-related steps they must take before they leave town. They know they need to inform their neighbors; they know they need to make sure their home alarm system is in working order; they know they need to arm themselves with home safety-related information — so after having downloaded and read your whitepaper, they would be receptive to the follow-up Image credits: The Role of Inbound Marketing – A piece of information, a news story, an article, or a friend’s recommendation acts as a catalyst, giving the consumer a reason to start looking into things the person wants or needs. – Following purchase, the consumer uses and experiences the purchase to decide how he or she feels. At this stage, they might post a product review or share their experience with friends. Topics: – The person puts desire into action and makes a purchase decision. The study identified six behavioral or mental states a buyer experiences when considering a purchase. effective SEO strategies Realized Want or Need inbound marketing 1) Openness ), but if they read an article about how the best way to hide things is in plain sight (or in places no one would ever think to look), they might become more open to the idea of considering such a product. 5) Research and Vetting linear — that a person can bounce from one stage to another as they make their way to final purchase. 4) Seeking Ideas and Inspiration This new purchase consideration track takes into consideration a person’s emotions, and understands the process How do you think the new purchase loop changes the way marketers do their jobs? program in place that generated SEO-friendly content which allows you to present a need, and also conveniently slip in a mention of your cheap but very effective solution. Here the vacationer realizes they will, in fact, be buying certain home safety products before they leave for vacation. Because you have determined their predilection for home safety products through the previous information they requested, you can offer them So, how does a marketer realign their tactics to better align with this new purchase consideration cycle? Put simply, your brand needs to be there when someone comes looking for a solution to the problem or need you serve. Let’s address what you as a CMO must have in place in each of the six stages when potential customers start looking. come into play. The person probably hasn’t come to the conclusion they need an electric socket that doubles and a place to hide valuables, but they do have general home safety concerns and don’t want their valuables at risk if their house is broken into while away. So they will be seeking broader home safety advice, and you want to be there via the right keywords, with a link to a product information page, blog post or Reliance on television, without surprise, has practically fallen off the map in terms of being a useful medium during the consideration process. 6) Post-Purchase Evaluation and Expansion email you would send them Openness The Purchase Funnel Learning and Education At this stage, a potential customer might not even know they need your product or service. But they are open to suggestions if they can be convinced there is a need. For example, a person may not know they need an electric socket that’s actually a security drawer to hide valuable items (yes, a product like that exists 2) Realized Want or Need – Here the consumers gathers information to support feelings of purchase intent. Options are compared, deals are sought, prices are compared, and reviews are read all to determine personal associations with the brand. Post-Purchase Evaluation and Expansion The 6 Behavioral and Mental States Involved in the New Purchase Loop 87% of consumers now travel a less linear, more complex pathway to final purchase. Because they bought from you and because they are in your Seeking Ideas and Inspiration progressive profiling on your landing pages Action – After having been made aware of the product or service and determining its relevance, the person expresses interest. Interest customized, relevant information – Here, the consumer seeks a solid reason to look for, notice, and keep track of examples, thought-starters, and motivators surrounding the product in question in order to take the next step. Here, because our vacationer seeks a solid reason to look for, notice, and keep track of examples, thought-starters, and motivators surrounding the idea of home safety, additional content assets would be helpful. Think things like case studies or testimonials from customers who had the misfortune of having their house broken into but, because they had your nifty electric socket hideaway, didn’t lose any of their valuables. And you would be able to send better targeted content assets, because you used The Top Ten Home Safety Concerns When Going on Vacation. How would they come to this conclusion? By reading a piece of content that addressed home safety — like a blog post with the five steps one should take before they leave for a month-long vacation. And how would they find this information? They’d find it from you, because as CMO, you would have an to deliver them information on the additional home safety products you offer, such as the in-wall oven that’s actually a heavy duty safe. Okay, that’s not actually a real product. At least not to my knowledge. recent study It’s extremely important to note that these six stages do not always occur in linear order. Rather, they align with the differing and not always logical state of human emotions that come into play during a purchase decision. But with proper inbound marketing tactics applied to each of the six stages, you’ll be well positioned to address the needs of your target audience, convert them into leads and, ultimately, into customers to drill down into what the vacationer’s more specific pain points were. lead management system In each of the six stages, the internet far outweighed all other media used during the purchase consideration process. In every stage except post-purchase, such as a report on the cost benefit analysis of various home safety products. Your product being the best choice for their needs — needs which you’ve gotten to know over the course of your interactions with them — leads to a purchase of your product. landing page isn’t Just 29% report relying on the medium even at the earliest stage. Research and Vetting Originally published Feb 8, 2013 2:00:00 PM, updated October 20 2016 – Consumers experience a receptiveness to new or better experiences, which results from pre-existing interest in or curiosity about a category or topic area. At this stage, it can be a conscious or unconscious desire for a brand. The study also took a look at the types of media used during each stage of the process. At this point, the person heading off on that month long vacation to Belize may have come to the realization that there are home safety concerns with which to contend. So they run off to Google and type in “home safety.” This is where While this purchase funnel has served marketers well over the years, a (since you collected their email address on the landing page) which offered another whitepaper or report that further explained the importance of home safety, and the steps they could take to achieve it. About.com Latitude Study , you can continue to market to them using 3) Learning and Education Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Copywriting Inspiration: 10 Places You Never Thought to Look

first_img Copywriting If you’re doing anything creative in your day-to-day work, chances are, you’re going to have days when you’re not feeling so creative. When I’m in a creative slump, I feel like I’m literally pulling the words out of my body. Not fun. But if your living depends on you being creative, you’ve got to get out of that rut — and fast.There’s no one way to do so, but for me, I love reading what other people write to find great content examples I can learn from and become inspired by. And often, those excellent pieces of writing aren’t in places you’d think to look: the back of a shampoo bottle or underneath a shoebox top, for instance.Download data-backed tips on writing catchy titles and headlines. Once I know where to find inspiration, I’m good to go — but it’s often a random and fragmented discovery process, which isn’t great if you need to get out of a rut right this instant.So, being the blogger I am, I compiled a bunch of brilliant copywriting examples from quite random places that have inspired me and my fellow content creators at HubSpot — and I hope that they inspire you too. Some of these have some risque language — not quite NSFW, but definitely on the edge. So read on and get inspired!1) Ben & Jerry’s Flavor DescriptionsConfession: The reason I gained the “freshman 15” in college was entirely due to my late-night addiction with Ben & Jerry’s delicious, delicious ice cream.While I was facing the hardest decision of each day (Chocolate Fudge Brownie or Half Baked?), I read Ben & Jerry’s cartons … and they’re surprisingly creative and well-written.The tone of each flavor description is perfectly on-brand and the word choice is out of this world. If you want to read all of the product descriptions without tempting yourself to down a pint of Cherry Garcia, check out its flavor descriptions on its website.2) McSweeney’s RantsThis is the semi-NSFW language that I warned you about before … but it is one of the consistently great places for copywriting inspiration I’ve ever found. I know it’s a blog — and that’s where you expect to find great writing — but the reason I’ve included it is because it’s owned by a publishing house in San Francisco.I’m gonna be frank here: I pretty much never go to other business blogs for writing inspiration even though I write for a business blog (thanks for reading, by the way ;). Still, each article is solidly written in a perfectly sarcastic tone and includes obscure yet completely relevant literary and pop culture references. Bonus: Most articles I’ve read sound like they could be written personally for you.Case in point: One of my most recent reads is called, “Dynamic Marketing Firm Seeks Greatest Mind of Your Generation (Unpaid).” The article is basically a fake job posting for an intern featuring every piece of jargon you’ve ever wanted to read — and a few that are made up. Because of its superb and often hyperbolic word choice, it’s always a pleasure to read its articles.3) Innocent Drinks LabelsWhile we’re kind of on the subject of food labels, there’s one UK company that absolutely takes the cake — or should I say smoothie? Innocent Drinks’ labels and packaging are so creative and well-written that the company has a whole section of its website dedicated to showing them off.Take a look at them here, and notice how well the company’s brand comes off when reading them. Even in the fine print, Innocent Drinks is friendly and very family centric — phrases like “Fancy a chat?” and URL structures like www.innocentdrinks.com/family all communicate its brand message perfectly.After reading all of its labels, I get inspired to think small: How can I do small little things in my marketing to delight readers, leads, and customers?Pro tip: Click through the rest of Innocent Drinks’ website to see fantastic examples of inbound marketing content in action.4) The J. Peterman Company Product DescriptionsAnother creative place to discover expert copywriting is within the product descriptions of is on one vintage clothing store’s website.The J. Peterman Company takes them to the next level by expert storytelling devices. Each product description tells a vibrant short story that you can’t help but get lost in. Look at this review, for example.You’re immediately drawn in because the company describes something almost all of us have wanted in childhood: the ability to fly. I’m impressed with two things about this company’s copy: 1) its ability to tell a story, and 2) its ability to tell a story in such a small place. These descriptions make me think about being more concise yet descriptive in my own writing.5) Seamless Subway AdsSometimes, even outbound tactics have fabulous copywriting.Again, of the bordering-on-NSFW variety, this Seamless.com ad was spotted by our very own Shannon Johnson on the NYC subway. She told me that this ad made her stop, read, laugh, read it again, laugh some more, and then read it again. (The jury’s still out on if she laughed a third time.)I love how this ad combines three seemingly weird things (twerking, unicorns, and eating sriracha) to describe how “hot” something is. The pure ridiculousness of it all and its play-on-words with “hot” make this ad one to remember — and inspire.6) The Oatmeal ComicsOkay, okay, I know The Oatmeal is technically also a blog … but I didn’t include it here because of Matthew Inman’s (the creator’s) fabulous internet presence. No, I’m talking purely about the comics he creates.Because comics rely on concise and hilarious storytelling, The Oatmeal has to have copy that’s always on-point … and it does. Check this grammar lesson, for example.Besides it being a fabulous grammar rant, I love how he uses simple yet very vibrant language to explain a confusing topic. 7) Songza Playlist DescriptionsThis source of inspiration is actually what … well … inspired me to write this post. I was jammin’, as I usually do, to my favorite early-00’s hits while finishing up a blog post and a coworker asked me what I was listening to. I read off the name and description of the playlist, and I was blown away by how perfect and descriptive they were.Seriously, look at that playlist — somehow, Songza set the scene in which you would play this playlist in just one sentence. If you’re ever trying to test the boundaries of your creativity, that’s an exercise you can try. 8) ThinkGeek Product DescriptionsAll good writing is written for a specific audience — and that includes product descriptions. Like The J. Peterman Company’s descriptions, ThinkGeek tells stories in its own, but that’s not why I included it here. The storytelling is great, yes, but its buyer personal alignment is something to marvel at.In this product description for spy glasses, the story revolves around you being a spy — and of course, wearing the glasses featured above. Using second person and vivid imagery, ThinkGeek makes people who have always wanted to be spies (cough the potential buyer cough) feel like they’re actually a spy.Bonus: The accompanying images also have perfect themed captions to make the whole page tell the story.9) Old Spice Video ResponsesOld Spice’s The Man Your Man Could Smell Like has been one of the most beloved marketing campaigns of the past 10 years — and it’s no wonder: Each video script is exceptionally well-written.Now, when it’s an advertisement that’s been worked and reworked over several months, the copywriting isn’t impressive … but when it’s written in a matter of minutes, that’s a different story. Take the below video, for example.As part of a campaign, Old Spice and Isaiah Mustafa (the actor in the commercials) sent personalized video messages to people on Twitter — all written and filmed within minutes of being asked. Check out the video below and admire how well Mustafa’s words seem to flow — they’re easy to say on camera, yet are quite vivid.If you’re ever creating video, think about how you can write concise copy for your scripts and use this video as inspiration. Originally published Nov 11, 2013 8:00:00 AM, updated August 28 2017 Topics:center_img 10) Boston Red Sox EmailsLast, but certainly not least, I had to share this amazing email from Boston’s one and only Red Sox. In case you don’t follow baseball, the Red Sox won the World Series a few weeks ago. In celebration, the team sent out this email to its followers.Now, I don’t know about you, but I never expect sport teams to hook me with great writing — they have so much more in their marketing arsenal that I never think they’d rely on solid writing. But this email just blew me away.Because of the copy, read it and please tell me if you don’t feel inspired after. Words have that kind of power — and this email definitely inspires me to try to use mine wisely.  Where do you find content creation and copywriting inspiration? Share your favorites with us in the comments.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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72% of People Who Complain on Twitter Expect a Response Within an Hour

first_img Twitter Marketing Data In fact, the majority of interactions between people and brands on Twitter is positive to begin with.69% interact with brands to give positive feedback. (Tweet This)58% interact with brands to recommend them. (Tweet This) 61% interact with brands to show their enthusiasm. (Tweet This) So how does poor response time impact people’s perceptions of the brand? For the majority — 49% — their perception doesn’t change at all (Tweet This). That said, 38% hold a grudge, saying they feel more negativity toward the brand as a result (Tweet This). And … would you look at that … strangely, 14% actually end up feeling more positive about the brand (Tweet This).How Timely Twitter Responses Are RewardedNow I’m not exactly sure what to make of that 14%, but the vast majority of this research clearly indicates that devoting resources to customer service on Twitter (and likely other social networks where applicable to your brand) is critical for companies. Luckily, the payback is good.Specifically, when a brand responds in a timely manner on Twitter …47% of people recommend the brand in social media. (Tweet This)43% of people encourage friends and family to buy from that brand. (Tweet This)42% of people praise the company in social media. (Tweet This)38% of people are receptive to advertisements. (Tweet This)34% of people buy more of the company’s products. (Tweet This) Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Turns out people have some pretty high standards when it comes to Twitter response time. Especially when they’ve got a bone to pick with your brand.We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you’re a brand.According to charts published on Search Engine Watch, 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter (Tweet This), and of those users, 53% want that response in under an hour (Tweet This). Impatient little bunch, eh?It’s worth noting that this is self-reported data — not observational data — so what people say they want might be inflated. Still, this is fascinating data. Let’s take a look at how it breaks down …The Majority of People Want a Response in Under 2 HoursIn Particular, People Who Complain Want Quick ResponsesPeople get even antsier when they have beef with the brand: The percentage of people who expect a response within the hour increases to 72% when they’re issuing a complaint (Tweet This).Consequences of Poor Response TimesSo what happens if your brand doesn’t respond to those tweets in a timely manner? Nothing particularly positive, for the most part. In fact, 60% of respondents cited negative consequences to the brand if they didn’t receive timely Twitter responses (Tweet This). More specifically … 29% of respondents would tell their friends and family about the experience. (Tweet This)26% would escalate their concern through other sources of communication. (Tweet This)24% would consider buying less from that company in the future. (Tweet This)21% wouldn’t recommend the company’s products/services. (Tweet This)15% would complain about (or shame) the company/brand in social media. (Tweet This)center_img Topics: Originally published Jul 23, 2014 12:00:00 PM, updated July 28 2017 No sense in ruining all that positive engagement with poor Twitter management, now is there? Learn how to tackle real-life social media customer service obstacles in this post, and consider a tool like Social Inbox to make social media management more, well, manageable.  Image credits: Search Engine Watchlast_img read more

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5 Marketing Campaign Improvements to Help Uncover More Donor Revenue

first_img Topics: Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results.One possible reason is your team is missing the mark on some key campaign attributes. As you roll out new campaigns to generate stronger support for your nonprofit, don’t forget to incorporate the following focal points into your strategy. They may be just what you need to maximize donations.1) Mobile Responsive Landing PageIf your website isn’t equipped with mobile responsive technology, it won’t look or function the same on a mobile device as it does on a desktop. This poses a problem for several reasons:50 percent of the people who visit your nonprofit website will do so from a mobile device.If the page doesn’t look professional and well designed on all devices, a potential donor may not trust that your organization is reputable.If the donation process isn’t fast and simple from any device, visitors may leave the page before they complete their donation.Websites that successfully implement mobile responsiveness (landing pages that automatically calibrate to fit any size screen on any device) are capable of generating up to 34 percent more donations.If you already have a mobile responsive website, make sure donation forms can be accessed from all pages on the site by including a donate call to action (CTA) that visually grabs attention.If you don’t already have a mobile responsive website, you can create an independent donation page that is mobile responsive and link to it from all donation buttons on your main website. Just make sure branding is consistent between the main website and the independent page so as not to confuse visitors.2) StorytellingPeople donate because they feel a connection to a cause and are inspired to help. Without creating that connection, it’s unlikely you’ll get a contribution, much less a generous one. The first step to connecting people with your cause is to share its story.Help people understand what inspired the formation of the nonprofit, why its mission is important and how their contributions will make a difference.Share these stories where your donors spend their time, like Facebook, Twitter and Instagram. Dedicate a portion of your website to telling your organization’s story and feature stories in blogs and social media posts. Lastly, illustrate stories with photos, videos and graphics that help readers visually indulge. Painting a vivid picture of who your organization is and how it’s making an impact builds donor interest and trust — two critical influencers of giving. 3) Compelling CTAs, Headlines and ContentThe average attention span today is about 8.25 seconds, which means you need more than a good story to inspire support. Make headlines catchy with relevant statistics and clever word-play to encourage visitors to click and read about your cause.Make the story an easy read by breaking up the body of the content into short, digestible paragraphs with conversational narrative. Include pictures, videos and graphics to keep their attention. Finally, make CTA buttons stand out with bright design and witty wording to inspire clicks.If you aren’t comfortable writing your own content, consider hiring a professional, who will expertly adapt tone to align with your nonprofit’s brand and voice. It is also advisable to optimize content with keywords to grab Search Engine attention.4) Social Media AdvertisingSocial proof is a psychological occurrence in which people assume the actions of others in an attempt to mirror correct behavior for a giving situation. Social proof can have a profound impact on nonprofit missions. Take the 2014 Ice Bucket Challenge for example:What began as a small “dare” to raise awareness and funds for amyotrophic lateral sclerosis (ALS) research shifted into a global movement that flooded social media walls and raised about $220 million. Before the Ice Bucket Challenge, most people had no idea what ALS was. Today, not only has awareness surrounding the condition skyrocketed, but also it’s likely you or someone you know contributed to the cause.charity: water, a nonprofit dedicated to bringing clean, safe drinking water to people in developing countries, also found a unique way to inspire social proof. First, it built a connection between social media followers and its cause by sharing real life metrics about funds that have been raised and how many people have been helped.Next, it fortifies donor connections with videos and pictures that illustrate how those funds are being put to use. Finally (and most impressively), they encourage others to take action on their own platforms by promoting a “Donate Your Birthday” campaign. Instead of someone receiving gifts for their birthday, charity: water supporters can ask friends and family to make a donation to the charity on their behalf. Thus far, the initiative has helped raise $9 million.Bonus Tip! Facebook recently launched to ability to include a “Donate Now” call-to-action button option on both link ads and company Pages. Learn how to incorporate into your marketing campaigns here.5) Accurate Ask AmountsResearch suggests when a specific donation amount is asked, people are 50 percent more likely to contribute and often times give anywhere from 20 to 30 percent more than they otherwise would have.[1]However, asking the correct amount is critical to the success of this approach. Ask too much, and you risk turning away or offending a supporter. Ask too little, and you fail to maximize the contribution. The most effective way to determine ask amount is with predictive analytics.Predictive analytics platforms, such as ExactAsk, source Big Data about your donors from places where existing information can be found, including:Email marketingCustomer relationship management software, including HubSpotWebsite activity (forms and surveys)Donors’ history with your organization (how long they’ve been on file, what their lifetime contribute is, etc.)Census BureauFacebook interactions Next, the platform sorts the information in search of trends, patterns and associations (especially as they relate to behavior) to generate a scientifically probable ask amount.Predictive analytics eliminate confusing formulas and replace educated guessing with factual data that can be used for more than just asking the right donation amount. The data can also help with donor list segmentation and the redistribution of marketing efforts to target the donors most likely to gift large amounts or contribute regularly.The Food Bank of South Jersey implemented predictive analytics when it was struggling to increase its fundraising ROI. While the organization continued to grow each year, average donations were too small to generate a positive return fast enough, especially with the growing cost of direct mail. As a result, the organization wanted to focus its resources on the donors and prospects that could generate the biggest returns – but didn’t know who these people were. Using the ExactAsk software, the Food Bank ran campaigns that generated 2x more revenue per day. In other words, the Food Bank was able to generate the same revenue in half the time. Here are the results:Lists generated the same revenue in half the time (compared to other lists)2x the response rate2x the number of donations2x the average amount donated per dayRevenue is increasing at the same time costs are decreasing—overall profit margin growsPredictive analytics allowed the Food Bank to shift focus from who has resources to give to who wants to give.The Bottom LineAsk for exactly the amount your donors are likely to contribute and align the function and beauty of your website with appetizing headlines, compelling content, beautiful graphics, emotionally charged photos and videos, and a simple and effective way to donate.Broadcast your message on the channels your donors frequent, like Facebook and Twitter, and focus on building a long-term connection with donors instead of soliciting a one-time gift. When done successfully, revenue potential is limitless. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nonprofit Fundraisingcenter_img [1] Doob, Anthony N. & McLaughlin, Danielle S. (1989). Ask and You Shall be Given: Request Size and Donations to a Good Cause. Journal of Applied Social Psychology. Volume 19, Issue 12, pages 1049–1056 Originally published Sep 17, 2015 11:00:00 AM, updated February 01 2017last_img read more

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How Psychological Safety Creates the Best Teams

first_img Don’t forget to share this post! Originally published Dec 28, 2016 5:00:00 AM, updated July 28 2017 Topics: When it comes to devising solutions to challenging problems, a room full of bright minds working towards a common goal is almost always more effective than working alone.Under the belief that the composition of a group influences the quality of its work, Google has spent years hunting for the key to what makes teams truly great. The tech giant is known for tapping its prodigious brainpower to solve complex problems with creative solutions.Whether it’s revolutionizing search, email, or exploring the possibilities of driverless cars, Google provides a welcome example of a company focused on maximizing the potential of collaboration.Project AristotleOver the past five years, Google has been engaged in an extensive undertaking to engineer the most productive groups possible. This endeavor, referred to as Project Aristotle, involved years of extensive observations of how employees at Google collaborate in group settings, according to The New York Times.Project Aristotle’s findings suggest that many of the factors we’d expect to influence the outcome of a project actually didn’t actually have a significant impact on whether or not the group was successful.Having a shared versus designated leadership structure, including employees from diverse employment backgrounds, and whether or not group members socialized outside of work did not necessarily determine a group’s chances of success.Overall, there was one central trend which appeared in almost every successful group: feelings of psychological safety.Psychological safety, according to Harvard Business School professor Amy Edmondson, is the “shared belief held by members of a team that the team is safe for interpersonal risk-taking,” and “a sense of confidence that the team will not embarrass, reject or punish someone for speaking up.”In the majority of successful groups Google studied, participants identified feeling comfortable sharing ideas and asking questions. These feelings of psychological safety were not unique to any type of group or leadership dynamic. As Charles Duhigg wrote in the New York Times, the most productive teams listened to — and were respectful of — the ideas, feelings, beliefs and suggestions of their peers.Early Education as a ModelThe corporate model of psychological safety is not all that different than the one you had in grade school. When students are comfortable enough to share their ideas freely and don’t feel afraid of being rejected, they are able to learn better and take interpersonal risks.While businesses and elementary schools are certainly not universally comparable environments, the importance of ideological and interpersonal safety is universally paramount.To make a space safe for intellectual exploration, agencies must make concerted efforts to foster an open atmosphere of acceptance. As discussed in a 2014 TED Talk by Harvard Business School professor and author Dr. Amy C. Edmondson, individuals are often very worried about appearing incompetent or ignorant, and thus are more likely to keep their questions and ideas to themselves.This not only stifles an individual’s creative potential, it also limits the potential for innovation in collaborative group settings. Imagine trying to learn new skills or ways of working in an environment where it’s intimidating to admit what you don’t know, much less share ideas that challenge established norms.In competitive agency environments built on creative critique, often only a few leaders make decisions on ideas, clearly limiting the potential voice and contribution of team members.With participation from more team members comes more ideas — and quite possibly a better product. Expanding critique and other opportunities requires that employees feel safe to speak up and participate within groups.Applying Psychological Safety at AgenciesMaintaining an open and safe dialogue often goes against the grain of both corporate culture and human nature, but the companies that will thrive in the coming years will do so through their collective creativity and ability to innovate, rather than relying on the opinions of a few individuals.Almost paradoxically, to survive in the ever-increasing competitive environment of today’s digital economy, agencies need to create intellectual safe havens that are more akin to your third grade classroom than any scene in AMC’s Mad Men.Sweeping organizational culture shifts will not occur overnight, but change can start tomorrow. Here are five steps to start fostering a safe, productive workplace:1) Stop the unhealthy practice of responding to new ideas with unproductive negativity.You do not have to love every idea your peers put forward, but demeaning the idea and its creator is unnecessary, counterproductive and sometimes downright hurtful.Research and personal experience tell us that sometimes we don’t voice our opinions because we fear embarrassment, looking dumb or feeling intellectually inadequate.2) Always celebrate good ideas.This is the counter approach to the previously mentioned unproductive behavior. The merit of this step applies for both teams and individuals. But seriously, who doesn’t appreciate being complimented for their hard work?3) Acknowledge that the entire team effort goes into good work.Great ideas, regardless of size, often come about because of the genius and hard work of at least a handful of people. So, when celebrating new ideas and innovative work, recognize the whole team, not just the manager or creative with the highest title.4) Get those in power on board with psychological safety.While change does not always have to come from the top, the behavior that managers, directors and executives model directly impacts and influences the actions of those below them. Therefore, change is only sustainable with a commitment from those in power.5) Break down organizational silos to promote collaboration, communication and progress.This is not to say everyone must work equally on all projects, but rather that teams should consider themselves multidisciplinary so employees of varying titles feel comfortable contributing. Organizations with healthy interpersonal relationships are more likely to have uninhibited idea sharing, increased collaboration and a better end result. Collaboration/Teamworklast_img read more

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4 of the Best Growth Hacking Experiments to Try in 2017

first_imgLearn from experience. Use the findings of your experiments to come up with new ideas for future ones. Your experiments don’t have to be a one-time engagement. Good growth is built on a culture of constant experimentation.6. Always analyze your experiments.When the timer goes off and your experiment is complete, it’s critical that you actually analyze and record the results and use them in practice. But it’s not as simple as learning if your hypothesis was correct or not. Instead, the analysis needs to answer the following questions:Was my hypothesis correct or incorrect?Are the results of my test statistically significant?What do my results mean?What could/should I have done differently in this experiment?How can I use these results going forward?What should my next experiment be to build on this finding?Building a culture of experimentation isn’t just about getting a “pass” or “fail” answer on an experiment. Instead, true analysis happens when you think about what the results say about your efforts, and how you can use what you learned to move forward with new experiments.7. Share and systematize your learnings.Before you repeat this process in your next experiment, it’s critical to share the results of your experiment with your colleagues. Sharing information internally is a great way to both encourage transparency and generate feedback — which can help you build upon a history of experimentation.At HubSpot, we use an internal wiki where we post experiment results, in addition to all kinds of internal information for employees. It’s a great way to keep everyone in the loop on what’s going on, as well as get feedback from colleagues who might be interested in your findings.You can also keep a running document of your experiments, so that the findings are easily accessible in one place. For example, you could create a document where you track all of your A/B tests from your landing pages or all of your tests on CTAs.8. Build on what others have done before you.Now you know how to build a growth process that will be scalable, predictable, and repeatable. But if you’re like me, you probably want a document to use as a starting point, and build from there. Download these free Growth Marketing Experiments Templates you can use and customize for your own internal process.Continual Growth”Growth” can be a little bit of a big, scary term at first. Building and scaling a product or service from scratch might seem like something that requires the help of an expert, or a large team. But as these sites show — that’s not the case. With the right approach, resources, and amount of experimentation, you can become a self-taught growth hacker.From online communities to the HubSpot Growth Platform, you’ll be well on your way. But be patient — you might have to use a combination of these resources and go back to them as you work your way through projects. That’s why we suggest you bookmark all of these sites. Growth takes time, but it’s more than possible. ResultsThe new variation produced a 15% lift in one of Wistia’s main onboarding metrics – and led to more account activations and sales.2. Improving homepage conversions with product messaging (Trello)Jessica Web, a Growth/Content Marketer, and the team at Trello needed to find the best way to position the product on its homepage, to make the best impression on new site visitors. To test out different messaging options, the team ran an experiment that ultimately increased homepage conversions by 2%. Here’s how: Experiment PlanWistia created a new video — which we’ve shared below — for their users to borrow, and showed it to 50% of visitors. Set a time frame. How long will you let your experiment run before you call the results — one day? Two weeks? Until the results become statistically significant? Setting a time frame will not only help make your experiments more accurate and consistent, but also, will help you track results without letting the experiment fall to the wayside. Once you’ve set a time frame, set a reminder for yourself to analyze the results on the day the experiment is complete. Objective/HypothesisThe homepage serves as Trello’s most important real estate for new users to learn about the product and sign up. The team was looking to determine the best messaging to accomplish that, and came up with the idea that experimenting with different themes would be a good way to see what resonated most with visitors.”We didn’t know if productivity, collaborating, project management, or something else would be the best way to position our product,” Webb reported, “so we decided to let the data speak for itself.”Experiment PlanWebb’s team tested 11 different messaging headlines on the Trello homepage — English-speaking only, on both web and mobile. The experiment ran until a statistical significance was determined, which, in the end, only took about two weeks,To give you an idea of what that might look like, the test variants were labeled with internal language and included the following:defaultcollabToolPerspectiveprojectPerspectiveplatformPerspectivevisualToolorganizedToolcollabToolteamPerspectiveyouPerspectivesharedPerspectiveplatformSharedPerspectiveResultsThe experiment resulted in a 2% increase in sign-ups with the “collabtool” variant. That makes sense, since Trello is a collaborative project tracking tool.And it didn’t end there. “We also used the winning messaging to inform other pages,” Webb said, “and make them more collaboration-focused as well.”3. Reducing form length to increase conversions (InsightSquared)InsightSquared is a company all about data. So, when Lindsy Lettre and her marketing operations team began to evaluate how to increase conversion across its website, they realized that their long forms might be stopping people from completing them. After an experiment that removed an optional field, the team was able to create a new form that converted 112% better than the old form.Objective/HypothesisHistorically, the previously long form — which had to be required in order for visitors to download any piece of content — had some required fields, and others that were optional, like “Phone Number.””We had a hypothesis that if we presented a short form to our audience, we would see increased conversions,” Lettre said, “as the form would look less daunting.”Experiment PlanFirst, the team looked into what percentage of people provided a phone number when they filled out a form, which was only 15%. The next step was to run an A/B test on an eBook landing page for 30 days, to see if the field removal made any difference.ResultsOnce the experiment was underway, Lettre’s team saw that the form without the optional field converted 112% better than the old form. That was a statistically significant result — and all other content forms were subsequently updated in the same way.4. Increasing the number of certifications held by each student (HubSpot Academy)Eric Peters, a Growth Marketer, and his team released five new HubSpot Academy certification courses throughout 2016. It became necessary to find a simple way to introduce those courses to existing students, without knowing which skills that section of the audience was interested in developing. But the team had an idea — add a status bar to emails that indicated how far along the student was on various certifications. That increased the number of certifications per user by 18%. Objective/HypothesisCapland’s team zoomed into the data and noticed that many users who borrowed a video from Wistia just to complete that onboarding step actually viewed it — which presented an opportunity.”We realized there could be an opportunity to use that video for additional product education,” said Capland. “We believed that we could increase our active users by making our ‘loaner’ video more educational and product focused.” Wistia decided to test this hypothesis by creating a new video that gave a tour of the media page and taught users how to use the Wistia tools.Here’s the old video: Topics: Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base.” But how can one pull off that kind of growth — especially with a limited budget and resources?Growth hackers or marketers are inherently what we call “scrappy” — fast-moving and super creative. They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments.What is growth hacking?Growth hacking is the term used to describe experiments and processes aimed at building and maintaining a company’s customer base. Creative, innovative, and low-cost strategies are used to achieve this growth.On the surface, it might look a little intimidating. But with a little bit of light shed on how growth hacking works — and how marketers have successfully experimented with it before — you’ll be on your way to producing your own significant results.At its core, there are five major pillars to growth hacking:Evaluate current marketing initiatives. Do a full audit that determines your best sources of leads, traffic, and page views. Figure out which channels are working for you.Set achievable goals. Determine where you’d like to improve these numbers, and start to think about how you can do so.Plan experiments to test your hypotheses. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals.Let it run. Experiment until your results are statistically significant. You can also continue optimizing until you reach your goals.Document your winning results, and share them with your team. Growth hacking is all about improving what you already have. If you come up with a game-changing tactic, spread the word.For traditional marketers, this level of experimentation can look overwhelming, or maybe even foreign. But if you’re already testing certain marketing variables and learning from the outcomes, you’re executing “growth hacking” without the label.Think about it — have you ever A/B tested a subject line in an email? That’s an experiment. Have you ever noticed that a certain landing page converts much high than another? It’s an opportunity to duplicate that page for other campaigns and optimize for conversion. That conversion rate optimization (CRO) is a major component of growth hacking. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content.Growth Hacking ExamplesCreating educational videos to onboard new users (Wistia)Improving homepage conversions with product messaging (Trello)Reducing form length to increase conversions (InsightSquared)Increasing the number of certifications held by each student (HubSpot Academy) Fear not — I combed through their sites and narrowed them down to six of the most comprehensive resources from the top growth hackers. So, start reading and get ready to grow.1. Sean Ellis (GrowthHackers)Let’s start with the obvious. When you want to learn how to grow, the URL “growthhackers.com” seems like a natural place to start. Its founder and CEO, Sean Ellis, was pretty much a “growth hacker” before that label was really a thing — since 2008, he’s served in interim growth roles at companies like Eventbrite and Dropbox, helping them scale in their early stages.GrowthHackers is a community of resources and experts that “helps teams unlock their company’s full growth potential.” And it’s within that community section of the site where the greatest wealth of knowledge lives. From a forum of growth-related posts to a section on growth case studies, this destination is one of the most comprehensive growth hacking resources available online.2. Neil Patel (NeilPatel.com and Quick Sprout)Neil Patel is a leading growth hacker and his blog provides a plethora of resources for growth hackers. KISSmetrics is a leading analytics platform that marketers use to obtain the data they need to grow — and its blog was purchased by Neil Patel.The blog might be one of our favorites. Its entries are a mix of tactical content and great stories, like this one about how Calendly pulled off double-digit growth. If you’re just getting started, I recommend checking out The Beginner’s Guide to Startup Analytics.Quick Sprout is largely the work of Neil Patel — a name with which anyone even remotely involved with digital marketing is familiar. We like to call him a “growth rock star” — he founded the aforementioned KISSmetrics shortly after graduating from CSU Fullerton.On Quick Sprout, Patel does growth consulting work and leads an online “university” on growing website traffic. It’s also home to one of his many valuable blogs, where he provides tips on conversion, marketing tech, and more. For a handy growth marketing crash course, check out this post on How to Become an Innovative Growth Hacker in One Month.3. Brian Balfour (BrianBalfour.com)Brian Balfour is another growth expert who cut his teeth in the startup sector. In fact, he’s been known to quote the words of investor Paul Graham: “Startups = Growth.” And on his website, he frequently pens essays about many topics under this umbrella, like “10 Reasons Why Companies Fail at Growth” and “Traction vs Growth.”Balfour speaks with a unique skill set. In addition to serving as the co-founder of startups like Viximo and Boundless Learning — which were both acquired — he also worked in venture capital (VC) as an entrepreneur-in-residence. He views growth from the perspective of both the entrepreneur and the investor. You can also follow his insights on the blog for Reforge, his growth program creation business.4. Andrew Chen (AndrewChen.co)Since its 2009 founding, one thing has been certain about Uber: It’s experienced unequivocal brand growth. And it’s the kind of growth that can only be achieved with the right scale, and expert Andrew Chen was brought on board to oversee as Uber’s head of rider growth.And in addition to serving as a general partner at Andreessen Horowitz, Chen continues to share insights on his own website, Andrewchen.co. His knowledge stems from his experience, much like Balfour, as both an entrepreneur-in-residence in the VC sector, and as what he calls an “entrepreneur-out-of-residence” — in both capacities, he’s helped to grow early-stage businesses like Barkbox and Tinder.5. Brianne Kimmel (BrianneKimmel.com)Brianne Kimmel is the go-to-market strategy advisor for the CEO of Voyage, and she previously led Growth Marketing at Zendesk. She also taught over 5,000 students at General Assembly in courses such as Intro to Digital Marketing, Introduction to Social Media Strategy, and Community Driven User Acquisition.Kimmel shares her growth marketing insights on her website and you can sign up for her monthly newsletter. Trust me, you don’t want to miss her posts, they’re full of information on growth marketing, startups, and technology. If you want to develop your knowledge of startup growth, check out this post.6. Noah Kagan (OkDork)Noah Kagan, the person behind growth blog OkDork, is one of those folks who’s so accomplished that we have to ask, “How many lives have you had?” Today, Kagan’s day job is “Chief Sumo” with the Sumo Group, the maker of tools to help companies grow website traffic. It’s the latest in a string of product launches and marketing successes he’s experienced, with brands ranging from Facebook to Mint.Kagan calls OkDork a guide to “marketing, business musings, online communities and other things to kill time while you are at work.” That community part is key. He invites readers to participate, comment, and exchange thoughts. And since its December 2016 debut, his podcast, “Noah Kagan Presents,” also calls OkDork home. Check out “The 5 am Challenge” — it happens to be one of this early riser’s favorite episodes.When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find.But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. What’s something I can try today, for example, with content I already have?Growth Hacking StrategiesRepurpose blog content.Build social sharing links directly into content.Test your conversion points.Embed live videos.Connect with industry experts.Take advantage of your highest-converting offer.”Crowdsource” from your team.Find your most talkative customers.Embed social media posts.Cross-pollinate.Create a custom audience on Facebook.Use Twitter retargeting.Make multiple versions of one ad.Tag your YouTube videos.Do your ranking research.Recycle old blog posts.Experiment with email.Make it easy to share.Get feedback from real people.Look for external collaboration opportunities.Illustrate progress.Create free tools — not just free content.Customize landing pages for different channels.Clip it and share it. I compiled this list of 24 growth hacks that you can put into practice with your current content assets.Convert more visitors into leads. Try HubSpot’s free email capture software today.Whether it’s repurposing it to create something new, or adding something small but effective to it, these hacks require no massive undertaking.1. Repurpose blog content.Blog posts can stand to benefit from more than just edits. They have the potential to be transformational.You may have heard that multimedia content is quite popular these days — in fact, marketers who use video grow revenue 49% faster than non-video users. But how do you come up with ideas for what these videos should be about? That’s where your blogs come in.You can adapt them as short recap videos, or even podcasts to provide your audience with a new way to learn from you. Plus, it helps you build a presence on multiple channels. While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media.2. Build social sharing links directly into content.Speaking of social media — are you making it easy for your audience to tell their friends about you? If not, consider building easy sharing tools like “tweet this” buttons directly into your website content, so that readers can share items they find particularly valuable without leaving the page.This hack works particularly well with things like one-line quotes or statistics. Since Twitter has a 280-character limit, these short snippets are prime for sharing.3. Test your conversion points.Leads — they’re great! But where do they come from?If you’re not sure where your leads are most likely to convert — on a product page, versus a pricing page, for example — you can use a non-intrusive exit intent popup to test different conversion points. It’s one of the lead capture tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers.But again — be sure that this popup is non-intrusive, especially on mobile. Google penalizes sites with intrusive mobile interstitials, so make sure you’re creating something that doesn’t interfere with a positive user experience.4. Embed live videos.Are you planning a live stream, like a webinar or YouTube Live? Embed it.You can embed certain types of live video on your website, providing an easy point of reference for people who want to tune in, but maybe didn’t enroll in advance. Plus, many of these platforms can be shared on social media — that’s what makes one like YouTube Live so valuable, since it’s also easy to share a “watch page” on a number of social networks: Originally published Oct 17, 2018 8:22:00 PM, updated October 18 2018 Here are some of the top tools to help you on your growth hacking journey.1. Click to TweetThis free tool allows you to promote your content on Twitter. Type up a message you’d like others to share, generate a link, add the link to your content (e.g. website, landing pages, email), and track the number of clicks.2. Consumer BarometerConsumer Barometer is a free tool from Google that provides information about online consumers. You can gain insights into your audiences internet behavior and use their graph builder to create a custom analysis you can use to inform your decision making.3. SurveyMonkeyThis tool allows you to perform market research and gather feedback from your customers. Use SurveyMonkey to create a survey, build custom reports, and analyze the results.4. AmplitudeAmplitude offers a variety of software options that allow you to analyze your products and see how customers interact with them. The insights can help you improve user engagement, optimize conversion, and give you a better idea of the direction to take your product strategy.5. CrazyEggThis tool allows you to visualize where your visitors are clicking on your website with CrazyEgg Heatmaps. And use the Snapshot tool to get a digital snapshot of your site page, with reports that display your visitors’ click behavior.6. SessionCamSessionCam is a cloud-based suite of tools to help you visualize visitor behavior on your site. Key features include heatmaps, customer journey mapping, and struggle detection to see where your website experience can be improved.7. AhrefsAhrefs can help you optimize your website and blog to drive search traffic. You can research your competitors to see how they’re ranking in search results, audit your site’s SEO performance, explore keywords, and more.8. ZapierUse Zapier to automate your web applications. It builds connections between your apps and allows you to trigger tasks, like adding contacts to email lists or creating a new item on your to-do list.9. HubSpotHubSpot’s software is a growth platform that offers a full suite of marketing, sales, and customer service software. Get started with the free HubSpot CRM to manage your sales pipeline, schedule meetings, and track emails. And use Marketing Hub and Customer Hub for marketing automation, building your website, converting contacts, and connecting with visitors.Time to Put on Your Lab CoatExperimentation doesn’t have to be a massive project that requires developers, expensive software, or complicated charts. It just needs to be a way for you and your team to test out hypotheses, and learn from the data rather than by guessing. From these four examples alone, we learned that the results can improve other areas of your business, that sometimes “less is more,” that teaching opportunities might already exist where you least expect them, and that data you already have can inspire your users to do more.Growth hacking is as simple as improving and optimizing your existing marketing efforts through experimentation. Brian Balfour, former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth over time.While he emphasizes that there isn’t a one-size-fits-all solution for growing your business, he does have some pro tips when it comes to actually building a process for growth experiments. And that’s what will ultimately move the needle for your company.We’ll take you through the steps of a building a sustainable process for growth experiments based on Balfour’s tips. Once you establish an experimentation process that works for your team, that buzzy growth term might seem attainable after all.How to Build a Process for Growth ExperimentsTo grow, you have find ways to experiment. The problem with that is finding time to do that in the right way, especially when you also have multiple other tasks and ideas. That’s why building a sustainable process for recording your ideas and implementing them as experiments is essential. By figuring out these steps, you’ll enable your team to effectively write down ideas, prioritize experiments, and put them into practice.But where do you begin?1. Start with the scientific method.Ah, yes. We’re back to Week 1 of any science class you’ve ever taken. As it turns out, you really do use some of that elementary school information in real life.Source: Science BuddiesWhen it comes to building a process for experimentation, it comes down to following the scientific method. Create a way to brainstorm ideas, construct hypotheses from them, implement them, and prioritize your ending analysis and conclusions.When experimenting for the sake of growth, building this process for your team isn’t a one-and-done deal. Instead, according to Balfour, a good process has to be:ScalablePredictableRepeatableIn other words, it’s not enough to just say that the scientific method is your process. Instead, use the scientific method as a template to structure your internal process.2. Always have a goal in mind.Once you have your process down, the next step is to set goals, which might sound simple in theory. But the goals of any given experiment can’t just be “growth” — because growth along isn’t measurable. Instead, every experiment you run should have an actionable and testable outcome, which means you have to start small.Let’s break it down with an example:What’s the overall goal? Revenue growth.How are you going to drive more revenue? By acquiring more leads.How will you do that? Increase the conversion rate of my lowest-converting lead generation campaign.What is your campaign-specific goal? Increase conversions on one landing page by >5% and find statistically significant results.How will you implement an experiment to meet that goal? A/B test the title of the lead generation offer.You can see from the example that while increasing your revenue is an admirable high-level goal, it’s not actually actionable unless you break it down into actionable experiments. And tying a metric to your experiment — in this case, increasing conversions by greater than 5% on one landing page — is what makes it actionable.If you have trouble setting actionable goals for your experiments, start with that high-level goal and work your way down an incremental path, until you have something that you can tie to a metric.3. Encourage and enable brainstorming and hypothesis.Building a culture of experimentation within your team requires the encouragement and motivation to always be brainstorming. That’s why building a mechanism for tracking and recording those brainstorms is essential for any good growth experiment process.Whether it’s an Excel sheet, Google Doc, Trello board, internal wiki page, or any other tool your team typically uses for internal documentation, make sure there’s room for any and all brainstorming.Still, it’s not enough to just throw raw ideas into a document somewhere. Instead, you have to require your team to take those brainstorm ideas and turn them into actual hypotheses based on research.Here’s an example of what this looks like in practice:Idea from brainstorm doc: Use a pop-up modal instead of an in-line CTA to increase conversions on our blog posts.Research: Our in-line CTAs are only converting at a rate below 1%. If we use a slide-in or pop-up CTA, we could make the CTA more visible to boost conversions.Hypothesis: By using pop-up modal CTAs, we will increase our conversions from a blog post to a landing page by >2%, with statistically significant results.4. Figure out a way to prioritize what comes first.Once you’ve enabled brainstorming and hypothesis-writing on your team, you’ll find that you have more ideas than you know what to do with. That’s not a bad thing — remember that growth occurs because of many moving pieces. The more things you have to test, the more you’ll be able to grow over time.That said, with hundreds of ideas being thrown around, you’ll have to figure out a way to actually prioritize which experiments you put resources into first, and why. While there are many ways to do that, at HubSpot, we often use the PIE method – “Priority, Importance, Ease.”We execute this method by compiling all of our ideas into one document and then rate, on a scale of 1-10, each project in the categories of Priority, Importance, and Ease. Then, we take the totals for each category, and divide those numbers by three. That gives us a PIE score to rank each individual project, and we can better determine which experiments or projects to work on first.No matter what process you use to prioritize experiments, always remember to focus on the ideas that you think will have the biggest impact. That can help you prove the value of your experiments to your team and company, and drive that culture of experimentation forward.5. Take time to design and implement effective experiments.Now comes the fun, but most challenging part — implementing your experiments.Whether you’re performing an A/B test on a landing page, analyzing creative content on your social media ads, or looking at the full conversion path of your lead generation offers, take the time to fully think through the details of your experiment. Here are a few tips to keep in mind:Test one thing at a time. The more variables you have in one experiment, the less meaningful your results will be. If you test one landing page design against a completely different landing page without any experiments in between, your results won’t tell you much about what actually worked in that experiment. Instead, if you test one variable at a time — like the title, imagery, colors, fonts, and module placement — you’ll be able to learn from each experiment which variable is actually causing a difference in results. Set up a way to measure your results before the experiment begins. Many of your experiments will require a tool to help you actually perform it. Whether you’re using a content management system or designing an experiment by hand, understand how you’re going to measure and assign meaning to your results before you get started. Source: HubSpot Academy To give you an idea of how to start growth hacking your marketing plan, we talked to four growth marketers from some of the top tech companies in Boston. We asked them to give an example of an experiment that they ran with significant results — here’s what we found.1. Creating educational videos to onboard new users (Wistia)First up is Andrew Capland, the Growth Team Lead at Wistia. For video hosting platform Wistia, getting a video into a new user’s account is the first important step in the onboarding flow. Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. After experimenting, Andrew’s team was able to produce a 15% lift in onboarding metrics. Here, he explains how: 5. Connect with industry experts.Got writer’s block? No problem — let other experts do the work for you.Around here, we love a good roundup — of website examples, of Instagram accounts to follow, or of valuable quotes. Try reaching out to industry experts on Twitter and asking a common question that you, your sales team, or your industry faces. Then, compile their responses into a blog post.We’d recommend being completely transparent about what you’ll be using these quotes for. In addition to properly attributing the quote to the person it came from, make sure that individual knows her name will be appearing in your blog post.6. Take advantage of your highest-converting offer.Once you’re able to keep track of where your leads are coming from, identify your highest-converting offer and break it out into multiple sections. From there, you can expand upon those sections for longer blog posts — and include a CTA for the offer at the bottom. Leads, upon leads, upon leads.7. “Crowdsource” from your team.Sometimes, the best blog posts are the ones that address a question being asked by many, but answered by few. And as a growth marketer, it’s your job to figure out what those questions are.To start, create a Google form to send to your colleagues — in sales, or whichever department might have the same pain points as your audience — and ask them to fill in the biggest questions they ask or come across each day. Use that to develop blog posts — and, if your colleague feels comfortable, consider using an interview format to highlight her insights.8. Find your most talkative customers.We’re not talking about the folks who could spend an hour explaining breakfast — we mean the customers who are the most active on social media. Curate a list of those accounts. When one of your social posts begins to perform well, fuel the fire by sending it to those contacts, and asking them to share it.9. Embed social media posts.Social posts were meant for sharing — across various channels. That includes embedding them in your web content, like using tweets from happy customers as social proof.But be careful not to embed these posts where they distract from your primary CTA — this hack is best used on post-conversion pages.10. Cross-pollinate.You may have heard the phrase “brand evangelist” — essentially, that’s someone who makes efforts to get others on board with your brand, much of the time through public promotion.Finding these evangelists for your brand is similar to finding your most active customers on social media, but this time, you’re cross-pollinating your experienced customers with new ones, to inspire the latter. Give both parties special access to an exclusive, but social online space — like Slack — where they can interact.11. Create a custom audience on Facebook.Source: AdEspressoIf you’ve ever created an ad or promoted post on Facebook, you know that one of the steps is to select certain criteria — like location and interests — to target a certain audience.Identify who your best customers are, and see if there are any common denominators that are included in these criteria categories. That way, you can create a custom, lookalike audience that emulates your current “fan base,” helping you to grow where you’re already doing well.When you create the ad, however, make sure your current customers are excluded from the audience. Facebook provides helpful instructions on how to do that here.12. Use Twitter retargeting.Twitter offers an ad personalization feature called Tailored Audiences. This allows brands to create sponsored tweets that target users most likely to be interested in their products and services.This feature allows you to retarget the people who are already familiar with your brand from a website visit or another previous interaction — it’s a great way to move prospects through the buyer’s journey. For instance, you might have one campaign that targets website visitors, and converts them into leads, or another that targets leads and converts them into marketing qualified leads (MQL). MQLs, for reference, are leads that are more likely to become customers based on the behavior that earned them that status, and the HubSpot Growth Platform can help you seamlessly manage this journey.You can also create a campaign that targets your current customers to generate referrals — another way of cross-pollinating your existing audience with a new one.13. Make multiple versions of one ad.When you launch a new Facebook promotion campaign, publish three or four different versions of the same ad. Not only does that help you target different audiences, but you may have one that outperforms the others.That’s why it’s a good idea to keep an eye on the metrics of every version of the ad. Once you can see if any of them are underperforming, you can deactivate them and re-allocate that portion of your budget more effectively.14. Tag your YouTube videos.Keywords, keywords, keywords — they might be more powerful than you think. For example, you might want your YouTube videos to show up in the search results for certain keywords.That’s why we recommend tagging them with those words, and not necessarily for the video’s content. When you use this growth hack, it can help your YouTube videos appear as “suggested content” for audiences you want to reach.15. Do your ranking research.If you want to rank for certain search terms, you need to know what’s already in the top ten results for those queries. Do so by conducting a search in an incognito window — that will help to produce unbiased results since they won’t be based on your existing browser history — and see what’s on the first page.Not only will that give you some ideas for content creation — please, don’t just copy the results verbatim — but look within these results for opportunities to leave sincere, value-added comments that link back to your site. There are some outlets where this type of discussion is encouraged, like Quora and Linkedin, so keep an eye out for those in the results.16. Recycle old blog posts.According to HubSpot’s Head of Growth and SEO, Matthew Barby, “In general, pages deeper in the architecture of a website will get a lower share of internal PageRank.”That means that these posts would benefit from some reinvigoration. That presents an opportunity — to update these posts with new data, examples, or insights, and republishing them for a ranking boost.17. Experiment with email.No two email sends are created equal. That’s why even the same email needs to be tested with different versions, especially with a particularly big send.Let’s say that you want to send the email out on Wednesday or Thursday. Test a few versions of the email with a small percentage of your total list — divided into even smaller sections for each version — on Tuesday. That way, you can send the best-performing version on your desired date.18. Make it easy to share.Have you ever completed a transaction and then received a CTA to share the product or service with a friend? You can do the same thing for your content offerings, like webinars.Tools like Share Link Generator can create mailto links, which webinar registrants can use to invite their teams to a webinar they signed up for. Try to BCC yourself to make sure it’s working.Here’s an example of what that looks like.19. Get feedback from real people.Sometimes, we’re so focused on growing by way of acquiring new users, that we forget about our existing ones. And often, they’re the best source of information, especially when it comes to ways you can grow your product.Try inviting existing users to something like a “VIP Beta,” where you can gather their feedback on new products, features, or campaigns. That can help you test positioning, and delight your customers ahead of a big launch. You’ll gather great insights for your campaign, while also showing your existing users that you value their perspectives.20. Look for external collaboration opportunities.It’s easy to automatically think of brands that seem similar to yours as competition. But look again — do your products and services compete, or do they complement each other? If it’s the latter, you may have just discovered a promising co-brand.Run a co-marketing campaign with a partner company that has an audience that would be interested in your brand, but is difficult for you to reach. Make sure your partner would benefit from your audience, too — you want the experience to be a win-win-win: for you, your co-brand, and the consumer.When you run this campaign, both brands can promote it to their respective audiences, and agree to share the leads they generate. This way, you get twice as much exposure out of one offer.21. Illustrate progress.Source: HongkiatLet’s say you offer free resources to help new users become better at learning your product, or learning your industry in general. Keep them updated on that progress — that might help to mitigate the risk of abandoning the learning process.One way to do that is to include a progress bar in emails, to show the recipient how far along she is in completing a task. For example, show her that she’s already completed the first step — like enrolling or signing up — and then, explain what to do next.22. Create free tools — not just free content.When composed correctly and with quality, blog posts can provide a good amount of (free) value to your audience. But it shouldn’t end there — demonstrate the value that your product or service provides, to give prospects a taste of what they’ll get when they sign on as customers.While other digital content, like videos, can teach your prospects and build trust with them, free tools like calculators, kits, and templates help them experience the benefits of your products in a more direct way, and illustrates what they stand to gain by becoming a customer.23. Customize landing pages for different channels.To help reach the right users, try creating landing pages that are unique to the distribution channel you’re using to capture leads. If you’re using a Facebook ad to capture a lead, for example, it should send the users to a short, mobile-friendly, easy-to-tap form. A landing page designed for organic search, meanwhile, might contain more text for search engines to index.24. Clip it and share it.Get more value out of every webinar you host. Take inventory of that footage, and find the short segments that are most informative, even when they stand alone. Those clips can be isolated and repurposed into five minute videos to share on social media or other content. Be sure to link back to the original, full webinar in the description of each video — if it’s gated by a form, for example, that can help you generate leads.So, are you feeling energized to start growing? We are. Decide which of these hacks would be the easiest for you to tackle first, and prioritize them in the order in which you want or can try them.Growth Hacking ToolsClick to TweetConsumer BarometerSurveyMonkeyAmplitudeCrazyEggSessionCamAhrefsZapierHubSpot Objective/HypothesisThe purpose of this experiment was to increase the number of HubSpot Academy certifications held by each student. “Our goal was to reach 1.5 certifications per user by the end of 2016,” Peters said. He hypothesized that by showing users the status of their certifications, it would provide functional value that also introduced them to other courses.Experiment PlanPeters and his team began by implementing a module that displayed all of the certification badges one could acquire, in grayscale, within Academy emails. If the user had achieved that certification, it was orange, but once it expired, it would revert to grayscale. The badges were hyperlinked to a central page listing all courses.”We built this module directly into one of our main email nurturing templates, so it immediately went live in dozens of nurture tracks and hundreds of emails,” Peters explains, “depending on which stage a user is in for each of our 12 certification courses.”ResultsInitially, there were a few bugs that made some student statuses reflect incorrectly — for example, certifications that they held weren’t orange, or they didn’t realize that the certification expired. As it turns out, the experiment proved to be a great way to remind the community that certifications do expire.After a few days, these little status icons were receiving a remarkably high number of clicks — specifically, the orange ones that showed a user held an active certification. After speaking to some users, Peters and his team learned that they were proud of their orange badges, and wanted to get more of them.”We are still not at 1.5 certifications per user, so we did not reach that overall goal,” Peters said. “But we have increased the number of certifications per user from 1.1 to 1.3 — up 18% — thanks in part to this experiment.”It’s imperative to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand. That might be what I love the most about the HubSpot Growth Platform, for example. It was built with the idea that every marketer stands to benefit from understanding how growth hacking works. But where do you learn this stuff? Download our free marketing tool that helps you generate more leads and learn about website visitors.A Google search for “growth hacking” yields a plethora of results. But as the term gains more popularity, filtering the results for the best resources becomes more difficult. However, there are some growth hackers that stand out from the crowd.Top Growth HackersSean Ellis (GrowthHackers)Neil Patel (NeilPatel.com and Quick Sprout)Brian Balfour (BrianBalfour.com)Andrew Chen (AndrewChen.co)Brianne Kimmel (BrianneKimmel.com)Noah Kagan (OkDork) Startups Don’t forget to share this post!last_img read more

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How to Be Productive After a Long Weekend

first_imgHow to Be Productive During a Four-Day WeekBefore you sign off1) Reorganize your schedule for a four-day week.Before you head out for the long weekend, take a look at your calendar for the week ahead. Reschedule your appointments that fall on the day off. Then, reorganize the rest of your week so your schedule isn’t overloaded with meetings the second you get back to the office.I like to use Trello for my to-do list and my calendar so I can see my meetings and my action items all in one place. Its responsive interface makes it easy to move tasks and meetings around so I’m not swamped the day I get back.2) Set expectations with your out-of-office message.If you know you won’t be able to respond to emails until the end of your first day back, tell people that in your out-of-office auto-reply. If you want people to flag urgent matters for you, ask them to write “Urgent” in the subject line. Whatever your style is for getting back to work when you’ve been away from your inbox, let people know so they can help you stay sane when you get back into the office.Here’s my one of my favorite out-of-office messages from HubSpot Principal Marketing Strategist, Sam Mallikarjunan:3) Block off time for responding to emails in advance.Book yourself off a window of time to dedicate solely to replying to emails. If you schedule this before you leave the office, you won’t be scrambling on your first day back trying to balance everything you need to do.Plus, this system helps you avoid multitasking, which is estimated to cost businesses billions of dollars in productivity loss each year. Check out some of the data on this from Fuze and Visual.ly:Source: Fuze4) Create a reasonable to-do list for your return.While it’s fresh in your mind, make a list of what you have to prioritize when you get back into the office. It’s easier than trying to remember it three days later, and your future self will thank you for getting organized in advance.Again, I like using Trello, but there are various tools and strategies you might use to keep your list organized and doable. I also use the on-paper bullet journaling method to keep track of tasks that are in progress. This method leaves more room for personal style and creativity, too.5) Schedule emails, blog posts, and social media posts that need to go out on the holiday.Don’t forget to schedule marketing emails and social media content to go out while you’re away from your desk. If you’re a HubSpot Marketing customer, you can use Social Inbox and the email tool to schedule these items, or you can manually schedule them using the social apps themselves.When you get back to work5) Check in with your team.Whether it’s virtual or in-person, have a quick stand-up meeting with your team to review what everyone’s focusing on to ensure that nothing slips through the cracks. The meeting also gives you all a chance to catch up on how you spent your time off and how to prioritize the week ahead.Make sure you’re holding a productive meeting by keeping the meeting short and making sure to recap with follow-up materials via email. CT Business Travel also suggests setting an agenda ahead of time so everyone in the group can prepare to talk, which is especially helpful for introverts who may not feel as comfortable speaking off-the-cuff in a group.Here’s an example of what the HubSpot content team’s meeting agendas look like, with a helpful breakdown of how much time will be spent on each topic for maximum efficiency:6) Prioritize your to-do list.Take a look at your to-do list. It’s probably a bit longer than on a typical Monday, right? Sort through your list and determine what needs to be prioritized and what can wait until the next day.Behavioral scientist Dan Ariely says that the two hours after waking up in the morning are the most productive time of day, when you have the greatest capacity for higher-level decision making and cognition. Take a couple minutes when you first get into the office to review your to-do list and determine which most important tasks should be taken care of first thing in the morning, and which can wait until the afternoon.I use different-colored Trello labels to designate which items are the highest priority, and which I can push until later in the week:7) Triage your email inbox.We also encourage organizing your inbox using multiple inboxes, which help you organize you sort messages in a way that makes them easier to wade through when you get back into the office. Use labels like “Needs Action” or “To-Do List” to easily visualize which emails are of highest priority.When you log back into your email, sort and label your messages according to which need replies immediately, and which can wait until later in the week. You might need an entire day to read every single email you received, but by using this system, you can quickly sort through your inbox and skip ahead to the messages you have to return ASAP.8) Don’t burn out.You might feel stressed at the prospect of only four days in the week to accomplish your entire to-do list. However, there is such a thing as working too hard, and burnout could end up sabotaging your productivity as the week goes on if you don’t take enough breaks.Remember tip #6? Prioritize your to-do list and determine what can be accomplished by one person over the course of a workday. You could try the Pomodoro Technique, which calls for 90 minutes of work, followed by 30 minutes of rest to regroup and recharge. This technique helps you align your most and least productive times with your working and resting periods, respectively, and there are timers you can download to keep track of your status.My method for not burning out over the course of the workday is slightly different but still effective: I downloaded an app called Daily Water that reminds me to drink a glass of water once per hour. When the reminder goes off, I get up from my desk, drink water, and walk around. Taking regular breaks achieves greater productivity than working nonstop, and so do drinking water and exercise. Here’s what my hydration break schedule looks like:If you’re feeling dehydrated and want to try this method, other apps include Waterlogged and Hydro Coach.Have a Good WeekendWhen possible, try to unplug when you have time off and make the most out of your time off by doing other fun activities outside of your role. With the help of these steps, we hope you have a great holiday weekend — and a great next week, too.What are your strategies for getting organized after a long weekend? Share with us in the comments below. Don’t forget to share this post! What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing.The trouble is, once you get back into the office to a deluge of emails and only four days left to get your job done, it can feel overwhelming.Download our complete guide here for more tips on improving your productivity.Trust us, we’ve been there too. That’s why we’ve put together our best tips for getting back on track after a three-day weekend — without derailing your four-day workweek. (And if you don’t have time to read the full blog post, we understand — here’s a quick video summary.) Originally published Feb 21, 2017 6:00:00 AM, updated July 28 2017center_img Productivity Topics:last_img read more

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6 Questions to Ask Before Hiring a Freelance Graphic Designer

first_img Don’t forget to share this post! Hiring the wrong freelance graphic designer can make or break your brand or marketing objectives. A designer that can’t complete projects on time, lacks the ability to adapt to your brand aesthetic, or has never taken on the type of work you’re doing could cause you to lose business.Regardless of the type of project you’re hiring a designer for, it’s important to make sure you’re bringing in the right person for the job. Pose these six questions to each candidate before making a hire.Free Download: How to Hire and Work with Freelancers6 Freelance Designer Interview Questions1) What motivated you to apply for this project?This question can reveal a lot about whether the graphic designer you’re interviewing is genuinely interested in your company and what they’ll be working on. If they aren’t, it’ll show in the final product — and that’s a losing situation for everyone.Ask questions that gauge their knowledge of your business and goals, and observe how well their skills and interests align. You want a graphic designer who fundamentally understands what you are building and why it’s important. Ideally, they’ll already be familiar with your company or will have interacted with you as a customer in the past.2) What is your workload like?There’s a big difference between the level of attention you’ll get from your freelance designer if you’re providing a significant portion of their income versus sending them a small project here and there.Before committing to a contract, set clear expectations around your requirements. Will you need closer to five or 40 hours of their time each week? Find out how booked up they are with other clients and if it’s realistic for them to take on your project given your expectations and their other commitments.3) Can you describe your design aesthetic?A critical factor to consider when hiring a graphic designer is whether their work aligns with the overall design aesthetic you envision for your project.If the designer you’re considering has a portfolio full of edgy, hand-illustrated black-and-white cartoon characters, they might not be the best fit to work with a mature brand that wants to appear authoritative. It’s a good idea to look through the designer’s work to get a sense of whether their aesthetic jibes with your vision before getting too far into the interview process, but be sure to ask this question regardless.4) What is your design process like?The graphic designer you’re considering should be able to articulate a clear path to achieving your desired results. An inability to do so could mean they don’t have enough experience to suit your needs.For example, here’s how veteran graphic designer Ian Paget of Logo Geek kicks off a project with a new client: “I start my design process by creating a list of goals that can be used as a tick-list to refer to during the design phase and when selecting the best solution. We cover areas such as the brand’s story, values, competition and target audience.”Having a well-defined, agreed upon design process like this is key to the success of the designer-client relationship.5) How would your other clients describe working with you?When a graphic designer has a page of their portfolio website dedicated to testimonials or keeps an offline copy of positive reviews they’ve received from past clients, it tells you their customers are happy with their results and willing to publicly vouch for them. If they don’t offer to share, just ask.However, if they’re unable to produce a few positive testimonials, that’s might be an indication they are unable to sustain good client relationships or produce quality results. Tread lightly.6) Do you have a blog?Graphic designers who have a blog and actively take steps to showcase their domain expertise are more likely to bring additional value, advice, and experience to the table –beyond the deliverables you’ve agreed upon. The right graphic designer with an active social media following or established personal brand can help create more than just a new style for your company; they can become a worthy advocate, too.As for who should be asking the questions: If your graphic designer will be working hand-in-hand with other members of your content team such as writers and marketers, it’s essential these stakeholders have a say during the interview process. Aside from being able to weigh in on whether they like the designer’s work or not, your other team members’ inputs are valuable for a few reasons: they will have a close pulse on anticipating the timing for upcoming projects, an understanding of the deliverables, and will likely be the ones interacting most with the designer on a day-to-day basis.These six questions will ensure you come out of the interview with a clear sense of whether the graphic designer candidate is right for the job. When you and the person you hire are on the same page, you’ll cultivate a better rapport and get mutually beneficial results. Topics: Graphic Design Originally published Apr 13, 2017 5:00:00 AM, updated September 14 2017last_img read more

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13 Amazing YouTube Pre-Roll Ads That Last Just Six Seconds

first_img Don’t forget to share this post! Originally published Jun 15, 2018 6:00:00 AM, updated June 19 2018 Topics: You technically can’t skip these ads. But you wouldn’t want to anyway.In 2016, at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second “bumper” ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format — and the results were pretty convincing. After that, huge brands like Under Armour and Anheuser-Busch adopted the new six-second ad format to tell quick but gripping stories that actually stuck with audiences.In fact, according to Google, 90% of bumper ad campaigns boosted global ad recall by an average of 30%. That’s pretty impressive for taking up only six seconds of someone’s day.It might seem like you can’t accomplish much in that amount of time, but with a little creativity, brands can use it to forge an emotional connection with their audience and implant a vivid memory of those feelings in their minds.Download a Free 30-Day Planner for Your Business YouTube Channel.Why Six-Second Bumper Ads WorkSuffering through 15-, 30-, or even 60-second pre-roll ads prompted so many head shakes and back-button clicks that eventually, YouTube added a skip button to their ads in 2009. In theory, though, an ad’s first five seconds are enough to hook viewers and hold their attention for the rest of its duration.But we all know this rarely happens. Whenever a YouTube ad pops up and shields you from your favorite video, what do you usually do? You immediately glue your eyes to the skip button’s countdown clock and wait … until those lingering seconds finally slug by.Fortunately, the six-second pre-roll ad engages viewers without testing their patience. When YouTube plays such a short ad for them, it’s not as annoying as a full-length ad. And when brands craft these ads into fast, captivating stories, they can resonate well with audiences.This lets YouTube sustain their ad business while helping brands create a more enjoyable and memorable user experience for its viewers.So, if you’re running a six-second pre-roll ad on YouTube right now, hats off to you. If not, here are 13 examples to help you brainstorm the best way to delight your YouTube viewers without getting in the way of their chosen video.13 Exceptional Six-Second Pre-Roll Ads on YouTube1. YouTubeCampaign: YouTube AdvertisersTo further promote their new ad format’s creative potential, YouTube challenged filmmakers and ad agencies to retell classic pieces of literature in just six seconds.These are some of the most complex novels ever written. So creatives needed to convey each story’s core in a simple yet spellbinding way.Rethink, a Canadian agency, did just that. Their rendition of Hamlet is clear and concise (we all know that everyone dies when modern day Claudius spams the buy button). But it’s also unexpected and funny because it gives us a glimpse of how Hamlet could’ve transpired in today’s digital age.2. BounceCampaign: Dryer SheetsBilly’s sneaky grin at the end of this bumper ad gets me every time.Bounce didn’t reach for the stars with this short ad, but it’s topical humor was perfect for the time allotted. And what it promotes is appropriate given how easily forgettable dryer sheets can be when doing laundry. You’ll think about Bounce every time you fill the dryer (or get your son stuck on the back of your shirt) from now on.3. Mom’s TouchCampaign: Spicy Chicken WingsMom’s Touch is a chicken burger restaurant chain based in South Korea, and the language barrier in the YouTube ad above doesn’t stop you from loving it.Google actually ranked this YouTube ad in the top 20 bumper ads in the world in 2017, and it’s only five seconds long. The company didn’t even take the additional second to squeeze more attention out of its customers. It featured just a sheep who shows you exactly how spicy their chicken wings really are.4. ChipsmoreCampaign: #takeiteasyI know you fell for it too.When I first saw the red face of doom, disappointment started spilling over me. But, luckily for us, the Chipsmore’s Cookie Guy saved the day.The thing is, we just wanted to watch the ad. Imagine how someone who wanted to watch a video after it must’ve felt.They were probably frustrated at the initial sight of the “broken” video link, then surprised when the Cookie Guy appears, which grabbed their attention. And, finally, delighted when their favorite video starts.This ad takes its viewers on an emotional roller coaster. And, honestly, who doesn’t have fun on those?5. Road LodgeCampaign: Relaxing Hotel RoomsThis is a prime example of insanely honest marketing.Road Lodge sets the expectation that their hotel is best suited for relaxation. And not so much for partying.You might think they’re deterring potential customers from their hotel — and you’re right — they are. But it’s actually a good thing because these people would never stay at their hotel in the first place.And since their honesty signals confidence, builds trust, and shows that they value their customers’ experience more than short-term profits, their target market becomes more attracted to them.Road Lodge knows that if you’re brutally honest about your product or service, then you won’t disappoint your customers. This makes it a lot easier to maintain their loyalty.6. Under ArmourCampaign: It Comes From BelowWhen you play baseball, nothing matters more than your stats. They’re a direct measurement of your performance and can even define your value as a person.Under Armour sought to uproot this belief. In six short seconds, Droga5, Under Armour’s agency, works with Washington Nationals right fielder, Bryce Harper, to inject purpose into ball players everywhere. The pre-roll ad motivates viewers to place their value in their character instead of their numbers.7. PG TipsCampaign: Keep It TeaThis ad from a popular English tea brand was designed to hold your attention one second at a time. The pre-roll ad opens to show cloth hands, making you wonder what exactly is holding this mug of tea. Oh, it’s a puppet monkey. And it’s adorable.The cuteness and simplicity behind this ad was intentional, as well. In its YouTube video’s caption, PG Tips delivers a note of solidarity against the “silly and ridiculous.” Sometimes the truest messages only need six seconds of your time.8. Hefty Party CupsCampaign: Office PartyHere’s another member of YouTube’s list of top 20 six-second ads in the world, and it comes to us from Hefty® — not just a garbage bag brand, according to this energetic ad.Sometimes, you have to embrace the most extreme uses for your product to get your customers’ attention. Hefty® Party Cups took that to heart with six shameless seconds you won’t soon forget. And hey, maybe it’s the perfect reminder to pick some of those red cups up before that raging shindig you have planned …9. Mercedes-BenzCampaign: Mercedes-AMG GT SMercedes-Benz targets the Singapore market in this bumper ad for a new two-door sports car. The video uses swift video cuts and a roaring engine to engage their viewers’ senses. This way, its audience can actually see and hear the intensity of reaching 60 MPH in only 3.8 seconds.10. Universal PicturesCampaign: Jason Bourne Universal Pictures used this pre-roll ad to promote the full Jason Bourne trailer, which garnered over 14 million views.And since the ad is chock full of non-stop action, it piqued viewers’ interest and generated tremendous hype around its trailer release.11. BurnCampaign: Energy Drink Burn’s pre-roll ad is so effective because it’s snappy and visually engaging. And since you can process visuals 60,000 times faster than text, a flaming fist across the face will definitely catch your eye.The slow-mo effect also makes the ad seem longer, intensifying your viewing experience.12. AirbnbCampaign: Leave Loving Home MadeFamily vacations are the best.You get to explore incredible places and create timeless memories with your loved ones. Is there any other way you would want to bond with your family?Airbnb agrees too. So their agency, TWBA, produced a charming ad that showcases the benefits of a family vacation: loads of fun and connection.13. GeicoCampaign: Unskippable ElevatorThe Martin Agency, Geico’s creative partner, deserves a lifetime supply of car insurance for this masterpiece. And although it isn’t just six seconds long, it’s a skippable ad you won’t want to skip.“Unskippable” was so refreshingly original, it won AdAge’s 2016 Campaign of the Year. And for good reason too. It sympathizes with your annoyance of pre-roll ads, so it ends before you can skip it. But it’s also so unique and witty that you’ll actually watch the entire ad.Geico says this ad is impossible to skip because it’s already over. But really, this ad is impossible to skip because it’s so clever. Youtube Advertisinglast_img read more

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Email Marketing vs. Social Media: Can They Intersect?

first_img Don’t forget to share this post! Email Marketing vs. Social Media Integrated Marketing Originally published Oct 10, 2019 7:00:00 AM, updated October 10 2019 Instagram reminding you to check your email? If you’re a Birchbox Ace user, absolutely. The subscription box company uses their social channel to market to subscribers and potential customers. If I were following Birchbox but was on the fence about signing up, this post on Instagram might implore me to see the special offers customers receive.Brands can integrate both social media and email marketing to elevate their engagement. The next time you scroll through your email promotions, think about how your audience can receive similar content from your social as well. Topics: By including social media profile links in your marketing emails, you can give subscribers new opportunities to engage with your brand, and your content.Image SourceEmail promotion should entice readers to check out more about your products, like this email I received from Hootsuite. The links to the company’s social pages invite subscribers to check them out and connect with them there.A holistic approach to digital marketing incorporates both social media and email marketing to reach your customers in a creative and memorable way. Believe it or not, the two rival methods work very well together.Image SourceTake this example from Residential Communications Network (RCN). To prepare for a tropical storm, RCN sends emails to their subscribers and lets them know how social will keep them in the know — Liking the page on Facebook will provide alerts and updates, and Twitter facilitates minute-by-minute updates.It’s Friday! That means #Netflix just added a bunch of new movies and shows. Take 30 seconds to sign up for our weekly All Things Netflix email newsletter to find out what to stream (and what to skip): https://t.co/hvRBmI7KIf pic.twitter.com/x5w6dwWQOf— Decider (@decider) October 4, 2019Decider’s tweet to sign up for the email newsletter gives followers the heads up about the content they’ll receive after signing up, boosting newsletter sign-ups and building a relationship with the customer. Social media marketing attracts new potential customers and gives a definition to your brand. Email marketing focuses on loyal consumers and strengthens those relationships. These positive can work hand-in-hand to provide A+ marketing to your audience. This morning, I woke up to this email from Glossier in my inbox:After clicking on the email, I checked Glossier’s Instagram and saw the same promotion, plus customer comments raving about the products, which convinced me to purchase.Ultimately, if done correctly, email and social can work together to drive leads and build brand loyalty with your target audience.Take HubSpot’s free Email Marketing Certification course to learn how to build an email marketing strategy for your business.While you’ve likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign.Here, we’re going to take a look at how social media and email marketing are great separately, and integrating the two can transcend your marketing strategy to new heights.Social Media MarketingSocial media marketing is the act of promoting content on social media channels, including Twitter, Instagram, Facebook, and YouTube. Content should be tailored to the specifications of each channel to boost lead generation and increase brand awareness.The marketing should also meet the needs of the audience on that medium. For example, you’ll want to have high-quality visuals for Instagram and keep the captions short — inversely, on LinkedIn, storytelling is the way to go.One benefit of social media marketing in a digital-forward society is that 3.2 billion people around the globe use social media. The challenge? Social media organic reach is getting harder to come by. For example, the amount of people using Facebook to search for new brands is down 11%; not the best odds.While social media marketers can’t rely on organic reach anymore, it’s still a viable avenue compared to email marketing. Social channels allow businesses to engage with customers directly, thus building brand loyalty.Image SourceFun, engaging content, like live videos and in-app ecommerce options, are channel-specific perks of social media marketing. For instance, technology company Dell used social media to promote their new laptop during “National Coffee Day”, a social media-inspired holiday.Email MarketingNow that we’ve explored how important social media marketing is, what about those emails I scroll through every morning?Since I willingly signed up to receive emails from these businesses, I’m genuinely interested in newsletters and other promotional materials from these brands — additionally, these brands are able to cultivate a sense of loyalty through email marketing by providing personalized, useful content to my inbox each day.,Email marketing is the process of leading prospects down the sales funnel by sending marketing materials directly to those who’ve subscribed to that content. For example, a fan of Adobe might sign up for their newsletters to catch promotional offers as they arrive.3.8 billion people are like me — starting their day by checking their email. Plus, 60% of that three billion prefer to receive marketing materials through email.Why email marketing? For starters, it leads to sales. Two-thirds of customers make purchases as a direct result of email marketing. And, with a 4400% ROI, that’s a pretty sweet deal. That means for every $1 spent, you can expect a $44 return.At this point, you’re probably juggling how to use both of these methods to maximize the benefit of your campaigning. Don’t worry — we’ll cover that, next.How to Integrate Social Media and Email MarketingAs a brand, you don’t have to just Tweet out your email link in hopes that your followers will sign up. There are engaging, eye-catching methods you can use to integrate both marketing strategies in ways that will delight your customers.last_img read more

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

first_img Topics: Social Media Marketing In 2018, 40% of people used social media channels for aspects of product research.With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products.Free Lookbook: 50 Facebook Ad Examples That We Actually ClickedFor example, Facebook Ads is considered an alternative to Google Ads, YouTube is a go-to site for learning about new products, Instagram offers Shoppable posts, and Reddit users regularly participate in discussion threads about products. Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software.With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.By now, you might be on all the major social media platforms. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you’re selling a physical product. To determine this, it can be helpful to find out which social channels your specific audience is using to look for products, and then create social strategies that meet them where they are on their preferred platforms.To learn more about the social networks people prefer to surf for product research, I conducted a poll of 304 people using Lucid Software.Source: Lucid SoftwareWhen asked which channel they turned to most often for product research, 51% of respondents said Facebook.This result isn’t shocking. Facebook is the second-most used social platform globally, followed by YouTube. Since Facebook is one of the first and most successful social media platforms, you probably should be marketing your brand or products on it if you aren’t already. But, you definitely shouldn’t count out other platforms — like Instagram or Pinterest — just yet.Below, I’ll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products. I’ll also highlight the key differences that you’ll want to consider when weighing which social product marketing strategies are right for you.Which Social Media Platform Should You Market Products On?FacebookFacebook has a whopping 1.59 billion daily active users and has been around since the early 2000s. Its audience includes multiple age groups and spans the globe, making it a solid place for most brands to market themselves.When it comes to marketing your product, you have many different options on Facebook. Here are a few examples.Free PromotionBy now, you probably know that any company can create a Facebook Business Page for free. Once you create a business page, you can begin to share posts about your products and offerings. If you have happy customers, you can even ask them to review your business on Facebook so prospects researching you can see how you’ve pleased your customers in the past.Aside from creating a page to highlight your brand, you can also post your products in Facebook’s Marketplace. Marketplace listings can include product shots, pricing, product specifications, and purchasing information. Although individual users often use the Marketplace to sell items they no longer want to other people, Facebook Business pages are also eligible to use this feature.You can also consider talking about your products or offerings on Facebook Stories. This might take a little extra effort because it will require you to film or create content in the Story format, but research says it can be beneficial. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story.Paid PromotionBecause Facebook’s feed algorithmically favors posts from individual accounts over businesses, you might decide that you want to put money into Facebook Ads.Facebook Ads has a solid track record. It’s estimated that 2 million businesses were advertising on the platform in 2018.With Facebook Ads, you can create advertisements with a certain goal in mind, such as conversions or in-store foot traffic. The detailed ads software also allows you to target specific audience demographics.As a Facebook advertiser, you can either promote a post you’ve already created to ensure that it shows up on feeds of users in your demographic, or you can create native ads that might show up in feeds or on Facebook’s sidebars. While promoted posts look like an average post with a simple tag stating they’re promoted, the native ads look more like traditional ads to make it clear to users that the content they’re seeing is paid for.If you want to launch video-based ads, Facebook also allows you to promote video content or buy in-stream ad placements that appear in Facebook Live videos or longer videos that other users have uploaded.YouTube:If how-tos or video tutorials are part of your content marketing strategy. YouTube will be a natural fit for your brand. This is because YouTube users are three times more likely to prefer watching a YouTube tutorial video compared to reading the product’s instructions.More and more companies are taking notice of YouTube’s product marketing opportunities. In 2018, 45% of marketers said they planned to add YouTube to their 2019 strategy.With a branded YouTube channel, you can publish video content such as demos, tutorials, or customer testimonial videos that give solid details about why your product is valuable.By filming your own videos, you can insure that you’re highlighting all the great aspects of your product that make it stand out from its competitors.Alternatively, if you don’t have time to create your own videos, sponsoring an influencer’s content, tutorial, or review related to your product allows you to tap into that content creator’s audience as they tell their followers more about your offerings.Aside from creating your own account or hiring an influencer to give a review or tutorial, you could also consider paid advertisements. YouTube offers a few ad styles including TrueView, Preroll, and Bumpers.These ads allow you to submit a short video ad to YouTube which is then placed at the beginning or in the middle of videos with metrics and demographics that match your brand’s target. To learn the ins and outs of setting up an ad and determining which style is right for you, check out this guide.InstagramAlthough Instagram ranked in third place in the poll above, you shouldn’t disregard Instagram — especially if you’re targeting Gen-Z or millennials who make up the platform’s primary audience.For years, Instagram’s visual layout has made it a hot spot for influencer marketing. Influencers regularly post sponsored photos and videos about their experiences with products. Like YouTube, these influencers also regularly publish video posts or Stories that present tutorials, reviews, and unboxings related to a product.Aside from influencer marketing, many brands also promote their products on Instagram Stories, Instagram Live, and through standard video or photo posts on Instagram Feed.Here’s an example where Kylie Jenner, the CEO and Founder of Kylie Cosmetics, films a Story-based product tutorial for her company’s Instagram account:Along with free strategies, Instagram now offers Shoppable posts. With Shoppable posts, you can promote a product in an Instagram post that links to your Facebook Catalog. Here’s an example of what a Shoppable Post looks like:To be eligible for Shoppable posts, you must have an Instagram Business page that’s linked to a Facebook Catalog. This feature is also only for businesses selling physical goods.Here’s a blog post that goes into detail about how to use and optimize Shoppable posts.PinterestPinterest encourages people to pin image-based posts that inspire them to digital boards, mimicking the process of creating a physical inspiration board.Because people come to this platform to be inspired to do something, such as travel or home decorating, they might find themselves pinning all sorts of product-oriented images to a themed board. For example, someone who wants to redecorate their office might create an “Office Inspiration” board and pin photos of furniture or decorative items that they’d like to buyHere’s an example of what these boards look like:To make it easier for people to find your products, you could consider starting a Pinterest account and making a few boards to highlight your products. For example, if you’re marketing a travel company, you could make a board for each country that you offer packages to. On each board, you could place images of trip activities that link to your website.Then, if someone is trying to plan a trip to a country you sell a package for, they might come across one of your posts and pin it to their own “Travel Inspiration” board.To give you a real-world example of how brands use Pinterest, below is a Wedding Registry board created by Target which features images of products that a bride and groom might want to add to their gift registry.Each of Target’s pinned images links to the company website so users can share the pin on their own Pinterest board, or click straight through the post to buy or register the product.If you have an advertising budget, you can also consider launching pay-per-click ads on Pinterest. Pinterest Ads enables your posts to be seen by people in a specific demographic that matches your own. The platform also allows you to A/B test different photos and target ads to Pinterest users on your contact lists.Want to learn more about Pinterest Ads and effective experiments to run? Check out this blog post from a PPC and Pinterest expert.RedditReddit encourages users to create discussion threads in themed online communities, called subreddits. As the platform has evolved, many users have created both threads and subreddits devoted to talking about products, like fast-food restaurants or video games.Below is an example of a subreddit, or online community, that Reddit users created to talk about all things related to Xbox One.However, because comments with promotional language in them often get downvoted or buried in feeds by more engaging Reddit threads, you’ll need to be creative if you want to engage with audiences on this platform.While you might want to keep an eye on Reddit or experiment with it, don’t put all of your time and resources into it — at least right now. As it evolves, the platform may become an easier platform to market your brand on, but at the moment, Reddit marketing strategies still require more brainstorming and time than tactics on other social platforms.Although this platform has been called one of the “trickiest” for marketers to crack, some bigger brands have figured out how to reach the platform’s discussion-oriented users.For example, some brands will create subreddits related to their product, while others will interact by commenting on threads related to their industry.Aside from creating content for free on Reddit, you can alternatively pay into sponsored posts or ads, similarly to Facebook or Twitter. These ads will appear in a user’s feed or as a promoted comment in a thread or subreddit.To learn more about the ins and outs of Reddit marketing, click here for tips and examples of how other brands have cultivated the platform.LinkedInLinkedIn’s platform, which emphasizes networking and career-related chatter, might be well-suited for product marketing in B2B, academic, or professional industries. People who do product research on this platform might be looking for a service, tool, or software that can either help to escalate their careers or make their workdays easier.If you’re marketing products like software, online courses, business-related publications, or anything that can help a professional or student do their job better, LinkedIn will be a great fit for you. However, if you sell more general consumer-facing products like makeup or home decorations, you might want to put more product-marketing efforts into other platforms on this list — like Facebook or Instagram.While the professional nature of LinkedIn and its audience might not be suited for all brands, the platform still offers a variety of opportunities to brands that align well with it. For example, research shows that 80% of B2B leads come straight from LinkedIn.LinkedIn is very similar to Facebook in that you can post about your product or service for free, or purchase ads or post promotion to get information about your business front and center on feeds. To see a few great ad examples, check out this post.TwitterTwitter has 126 million daily users from a variety of backgrounds, geographic locations, and industries. Its broad demographic might provide solid marketing opportunities to many different types of businesses. Because of its broad user base, you might want to create an account on Twitter and post regularly for brand awareness purposes.If you’re interested in video marketing, you can also experiment with Twitter’s live video feature and use it to film a tutorial or Q&A related to your product.Aside from posting about your product for free, you can also pay into targeted ads or promoted tweets. Twitter claims that its advertising ROI is 40% higher than some other social channels.While the ROI of Twitter advertising and its user base sounds promising, you might be wondering why it ranked so low on the poll shown above.Ultimately, what might make Twitter rank last in the product research poll is its platform’s trend-oriented nature. The platform encourages people to connect with each other and post tweets or comments about current events, trending hashtags, or their thoughts on other specific topics.Yes, brands and product discussion are both prevalent on the platform, but users might go to Twitter to learn more about what’s going on in the world, rather than new products. When people are asked to pick which platform they do the most product research on, it’s not surprising that Facebook or YouTube might seem like a more obvious choice than Twitter.While you should be on Twitter due to its sheer user base and advertising ROI, you’ll want to keep its audience’s need to stay trendy and informed in mind as you’re creating posts and advertisements for the platform. This might help you make social content that both engages these audiences while still weaving in information about how valuable your product is.Identifying the Right Platforms for Product MarketingWhile running ads and product promotions on all of these platforms could be helpful and lead to conversion, you’ll want to primarily focus on the platforms with audiences that already align well with your brand.For example, broader audiences are actively looking for products or researching brands on Facebook, Instagram, YouTube, and Pinterest while Reddit and Twitter users just want to follow trends. Similarly, if you’re marketing a B2B company, you might see a better ROI from ads on a professional network like LinkedIn than ads on a more consumer-friendly platform like Instagram.To learn more about all the major social channels and what drives their audiences, check out this detailed blog post that highlights the five types of social media platforms. Originally published Nov 5, 2019 7:00:00 AM, updated November 12 2019 Don’t forget to share this post!last_img read more

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Qatar ready to lower alcohol price, increase accessibility for FIFA World Cup visitors

first_imgQatar wants to make alcohol accessible for visiting fans when it hosts the 2022 World Cup and will use cruise ships to ensure it can accommodate an expected one million visitors, the head of the organising committee told reporters on Thursday.Nasser Al Khater, chief executive of the 2022 World Cup, also promised that fans from Bahrain, Saudi Arabia, United Arab Emirates and Egypt, countries currently boycotting the Gulf state, would not be barred. The four have accused Qatar of supporting terrorism, which it denies.Qatar was the surprise winner of the race to hold the tournament in a vote in 2010 and is by far the smallest country in size ever to have hosted the event, raising questions as to how it will manage the influx of fans and whether supporters will be able to let their hair down.”Qatar is a conservative country, it’s a modest country, alcohol is not part of our culture however hospitality is,” Al Khater told a group of reporters.”For the World Cup, we want to make sure (alcohol) is accessible for fans that travel from abroad that want to have a drink while they are here, so we want to find designated locations for fans to have alcohol other than the traditional places.”Until now, FIFA and local organisers have said only that they had not reached an agreement on whether alcohol would be served in stadiums or fan zones.Al Khater said the country of 2.7 million would also consider lowering the price — currently around $15 for a half litre of beer.advertisement”The issue of the cost of alcohol is something that is being discussed right now,” he said. “We recognise there is an issue with price.”Alcohol in Qatar can only be bought and consumed in a handful of hotels while visitors cannot import it into the country. Being drunk in a public place is socially unacceptable.In January, Qatar added a 100 percent alcohol tax that increased prices but then lowered them around 20 to 30 percent.ALL-DAY DRINKINGAsked how Qataris might react to all-day drinking and rowdy behaviour by visiting fans, Al Khater said: “I don’t think it risks alienating Qataris as long as the right formula is found.” He added that security forces needed to find a “delicate way” to cope with anti-social behaviour.They would be trained to “make sure that things which are culturally different are seen in the (context) that what might be acceptable to an England fan might not be acceptable here, to make sure we bridge that gap,” he said.Al Khater said homosexuals had nothing to fear in a country where homosexual acts are strictly prohibited, although the law is rarely enforced.”Public displays of affection are frowned upon here but that applies to everyone,” he said. “I would like to assure any fan of any gender orientation, religion or race to rest assured that Qatar is one of the safest countries in the world and that they will all be welcomed here.”Although he did not see a high risk of hooliganism, Al Khater said having the fans of all 32 teams in a small area could lead to altercations, adding that Qatar was looking at “unique accommodation solutions” including cruise ships and fan villages in the desert.Qatar still views the tournament as a “World Cup for this region” despite the blockade which has made travel to the country more difficult and pushed air fares up.Of the four countries boycotting Qatar, the teams of Saudi Arabia and Egypt are the most likely to qualify.”We have no issues welcoming fans from blockading countries, they are welcome to come now and they will be welcome to come in 2022,” Al Khater said. “I hope by then that situation would have been resolved.”Also Read | Barcelona fined merely 300 euros over Antoine Griezmann dealAlso Read | FIFA panel agrees planned limits on agent fees, loan dealsAlso See:last_img read more

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IAAF World Championships, Day 7 live stream: Jinson Johnson, Tajinderpal Singh events schedule

first_imgIndia’s campaign at IAAF World Championships 2019 has been, it is fair to say, impressive with several athletes punching above their weight. In the absence of big names, the likes of Annu Rani, mixed relay team and Avinash Sable making the finals.With the much-talked-about World Championships heading towards the final few days, India will be hoping to continue the good work.In action on Day 7 (Thursday) of the Doha World Championships are Jinson Johnson and Tajinderpal Singh Toor. While Jinson Johnson will take part in the men’s 1500m heats, Tajinder will be in action in the men’s shot put qualification round in Doha.There are high hopes riding on Asian Games champion Jinson Johnson who is heading into the world meet on the back of a national record-setting run in Berlin in September.Jinson Johnson bettered his own 1500m national record while clinching a silver in the ISTAF Berlin event. Johnson clocked 3:35.24s to finish second behind Joshua Thompson of United States at the Olympic Stadium here.The earlier national record in the name of the 28-year-old Kerala runner was 3:37.86 which he had set at the Gold Coast Commonwealth Games last year. He also holds the 800m national record (1:45.65).Jinson though needs to better his best if he is to make the final of the highly-competitive men’s 1500m field in Doha.On the other hand, Tajinderpal Singh will be in action in Group B of the qualification round in men’s shot put.The Asian Games gold medallist has a personal best of 20.75m but the mark is well below the season best of the rest of the field in his qualification group. Meanwhile, Tajinder has managed only 20.36m as his best effort in 2019.advertisementWorld Athletics Championships in Doha – India athletes schedule on Day 7Tajinderpal Singh Toor – Men’s shot put (Qualification Group B) — 11:10 pm ISTJinson Johnson – Men’s 1500m (Heat 2) – From 12:30 pm ISTWorld Athletics Championships Day 7 action will be shown live on Star Sports. Hotstar will provide live streaming.Also Read | In Dipa Karmakar’s absence, tough ask awaits Indians in World Artistic Gymnastics ChampionshipsAlso see:last_img read more

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Salah leads PL Team of the Week in final round of 2017

first_imgPremier League Premier League Team of the Week: Salah and Drinkwater star in final round of 2017 Goal Last updated 1 year ago 04:00 1/1/18 FacebookTwitterRedditcopy Comments(2) Mohamed Salah Liverpool Leicester City EPL 12302017 Getty Images Premier League Liverpool AFC Bournemouth v Everton Chelsea v Stoke City Huddersfield Town v Burnley Newcastle United v Brighton & Hove Albion Watford v Swansea City Liverpool v Leicester City Manchester United v Southampton Crystal Palace v Manchester City West Bromwich Albion v Arsenal Swansea City Everton Leicester City Manchester United AFC Bournemouth Stoke City Chelsea Huddersfield Town Burnley Brighton & Hove Albion Newcastle United Watford Southampton Manchester City Crystal Palace Arsenal West Bromwich Albion Positive results for Liverpool and Chelsea saw players from each side stand out as the Premier League said farewell to 2017last_img read more

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