Modi to lay foundation stone for Pune Metro third phase

first_imgPrime Minister Narendra Modi on Tuesday will lay the foundation stone for the third line of the Pune Metro rail project, at the Chhatrapati Shivaji Maharaj Sports complex in Balewadi.The 23.3 km stretch will bridge the city’s bustling information technology quarter in Hinjewadi with the equally heavy traffic Shivajinagar area. The line is being developed by the Pune Metropolitan Region Development Authority (PMRDA) on the Design, Build, Finance, Operate and Transfer (DBFOT) basis at an estimated cost of Rs. 8,313 crore.Mr. Modi will reach the city in the evening after attending a number of programmes in Mumbai and Kalyan in the day.The BJP’s Pune unit is making full preparations for his visit.“It is an important occasion for the development of Pune. More than 30,000 party workers and constituents from Pune district’s four Lok Sabha segments and 11 Assembly segments – eight in Pune city and three in Pimpri-Chinchwad – are expected to be present at the event,” said a city BJP leader.Past visitsThis will be Mr. Modi’s fourth visit to the city since he became Prime Minister in 2014. In July 2016, he launched 14 projects for the city under the ‘Smart City’ scheme from the same venue in Balewadi.In November 2016, he shared the dais with Nationalist Congress Party (NCP) chief Sharad Pawar. He was invited by Mr. Pawar at the Vasantdada Sugar Institute (VSI) – an autonomous cane growers’ body headed by the Maratha strongman.In December 2016, Mr. Modi laid the foundation stone for the Pune Metro rail project just ahead of the crucial civic polls to the Pune and Pimpri-Chinchwad civic bodies.The Metro inauguration had been a bone of contention among the BJP, the Congress and the NCP, with each of them trying to take credit for the project. The Congress and the NCP had alleged that the Centre’s sanction of the project prior to the civic polls smacked of political expediency.And Mr. Modi had said that had the project been sanctioned earlier (by the Congress-NCP administration), then “the citizens of Pune wouldn’t have had to endure regular traffic snarls”.The poll results in February 2017 saw the BJP sweeping both the municipal corporations – where they were hitherto in a minority – by unprecedented landslide wins and wresting control of the city’s urban pockets from the NCP and the Congress.last_img read more

Read More »

Ceres rips Davao; Global triumphs

first_imgTyphoon Kammuri accelerates, gains strength en route to PH John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Read Next At Rizal Memorial Stadium, Global Cebu scored two late goals to subdue Stallion Laguna, 4-3, and complete the cast in the Finals Series.The result allowed Global to seal at least a fourth place finish at the end of the regular season after increasing their tally to 43 points.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout Kammuri turning to super typhoon less likely but possible — Pagasa Ceres Negros leaned on a first half hattrick from Spanish striker Fernando Rodriguez to whip Davao Aguilas, 5-1, and climb to second spot in the Philippines Football League at Panaad Stadium in Bacolod City.Captain Patrick Reichelt and Bienve Maranon were also on target for the Busmen who moved within six points off leader Meralco Manila ahead of their 7 p.m. duel on Sunday.ADVERTISEMENT Trillanes accused of harassment, hiring social media trolls PLAY LIST 01:38Trillanes accused of harassment, hiring social media trolls01:45Big firm products top worst plastic litter list — report03:28Hurricane Dorian lashes South Carolina, Great Abaco Island01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games View comments CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA QC cops nab robbery gang leader, cohort MOST READ Japan ex-PM Nakasone who boosted ties with US dies at 101 Don’t miss out on the latest news and information. Stronger peso trims PH debt value to P7.9 trillion With sweep beckoning, Baldwin refuses to look past Tigers LATEST STORIES Brace for potentially devastating typhoon approaching PH – NDRRMClast_img read more

Read More »

Shashi Tharoor: A ready-reckoner

first_imgWho is Shashi Tharoor?Born on March 9, 1956, Shashi Tharoor is a Member of Parliament from Thiruvananthapuram. He has been appointed Minister of State, Ministry of Human Resource Development in the latest Cabinet reshuffle on October 28, 2012. Political CareerUntil 2007, he was a career official at the United Nations and rose to the position of Under-Secretary General for Communications and Public Information. He resigned after he lost the 2007 election for UN Secretary General to Ban Ki-Moon. Upon his return to India, he joined politics in 2009 and served as Minister of State for External Affairs. He resigned from the post less than a year later following a controversy generated by one of his tweets. Literary CareerA prolific author, he has written numerous books most of which were best-sellers. His book, The Great Indian Novel, is currently in its 28th edition in India and his latest book The Elephant, The Tiger and the Cellphone has already undergone seven hardback reprints. Tharoor is not just an author, he was a successful actor also and played Antony to Mira Nair’s Cleopatra in a 1974 production of Antony and Cleopatra. Personal lifeFollowing his divorce from his first wife, Christa, a Canadian working at the UN, he married Sunanda Pushkar at his ancestral home in Elavanchery village in Kerala’s Palakkad district in 2010. ControversiesIn September 2009, he was accused of staying in luxurious 5-star hotels at the government’s expense. He, however, clarified that the money was being spent from his own pocket for the accommodation. Another controversy erupted when, while responding to a question as to whether he would travel in “Cattle Class”, he answered in the affirmative, thus equating the travelling public to cattle. His tweet was also a tongue-in-cheek dig at his party, the Congress, over its austerity drive. He again courted trouble when he said that people should work on Gandhi Jayanti instead of staying at home taking a holiday. In January 2010, he was reprimanded by his party for criticising Gandhi and Nehru for their vision on Indian foreign policy by the Indian media. He was also involved in a controversy regarding the Kochi IPL team’s franchise owners, Rendezvous Sports World (RSW) group. In his tweets, former IPL chief Lalit Modi had mentioned that he was asked by an influential Union Minister not to get into details of Sunanda Pushkar, who was given sweat equity of 4.5 per cent in Kochi IPL team. Tharoor, however, denied having made any gains from the sale or having pressured Modi in any way.advertisementlast_img read more

Read More »

Bentancur: Juve can cope without Ronaldo

first_imgCristiano Ronaldo is important for Juventus but the Serie A leaders can cope without him when he serves a Champions League suspension, says Rodrigo Bentancur.Ronaldo inspired Juve to a 3-1 league defeat of Napoli on Saturday with a hand in all three goals against the side managed by his former Real Madrid boss Carlo Ancelotti.But the Portugal superstar will not be available to face Young Boys on Tuesday as he is serving a one-match ban following his dismissal against Valencia earlier this month. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! Ronaldo was dismissed for an off-the-ball incident involving Jeison Murillo at Mestalla, but UEFA opted not to extend his ban so he is available for Group H clashes with former club Manchester United.And Bentancur feels Juve will be able to manage without their talisman, with Massimiliano Allegri’s other attacking options including Mario Mandzukic and Paulo Dybala.”We want to win against Young Boys so that we can put one foot in the next round of the Champions League,” Bentancur said in quotes published on Juve’s website. “But we know that it will be tough because all the teams that play against us give their best.”There will be no Cristiano and we know how important he is for us, but this is a team sport, there are 11 of us out there, whoever will be on the field will give their maximum.”Bentancur has made five Serie A appearances this season after impressing for Uruguay at the World Cup, with the 21-year-old happy with his involvement so far this season.”It was incredible to play in the World Cup this summer, I never thought I could play in one so young,” Bentancur added. “We did everything we could, but we faced a great team like France and I’m happy to have had a great experience.”I’m satisfied with how I’m getting on at Juve. I didn’t play a lot at the beginning, but in the last few matches I’ve been more involved, including against Napoli.”I have to try to earn as much time on the field as possible and help the team. Allegri tells me to express myself and to play closer to the opponent’s area, also to score my first goal for Juventus.”Mine hasn’t been a long career and I haven’t scored much, but sooner or later the goal will come. My objectives for the season are to improve, play as much as possible and perhaps win a starting spot and continue growing.”last_img read more

Read More »

More than 100 rusted or defective Rio Olympics medals returned

first_imgMore than 100 medals won at the Rio Olympics have been returned to organisers because they have rusted or developed black spots on them, the games’ spokesman said on Friday.At least 130 medals, mostly bronze and including some from the Paralympics, are being fixed by the Brazilian Mint who made them for last year’s event, Mario Andrada told Reuters.”The most common issue is that they were dropped or mishandled and the varnish has come off and they’ve rusted or gone black in the spot where they were damaged,” Andrada said.”The second thing is that a small few, about 10, had problems with the extreme cold.”Andrada said the first problems came to light in October but called them “completely normal.”The Brazilian Mint would fix any defects and return them, he added.A total of 2,488 medals were produced for the Olympics and hundreds more for the Paralympics. The silver and bronze medals were produced using 30 percent recycled materials.last_img read more

Read More »

Jets Off To High-Flying Start

first_imgINDIANAPOLIS — Todd Bowles is keeping the Jets grounded.Sure, they’re off to their first 2-0 start since 2011, the defense forced five more turnovers Sept. 21 against Andrew Luck and, of course, the New York fans are already revving up for more after a 20-7 win at Indianapolis. Bowles knows there’s still a lot of work to be done.“It’s a good win, but it’s only win No. 2,” the first-year Jets coach said after a 20-7 victory at Indianapolis. “We’re not where we want to be, but we’re on the way.”The defense might not be able to get much better.New York already has five takeaways in the first two games and has scored 31 points off those miscues after producing only 20 points all of last season.The reason is that they’ve been able to relentlessly pressure quarterbacks and lock down outside receivers with their two veteran cornerbacks, Darrelle Revis and Antonio Cromartie, who played on a sore knee.But there was plenty to critique about the Jets’ offense, which struggled to seal the game until the closing minutes.Ryan Fitzpatrick was 22-of-34 for 244 yards with two touchdowns and one interception in his first win at Lucas Oil Stadium, Brandon Marshall caught seven passes for 101 yards and one TD and Eric Decker caught eight passes for 97 yards and a TD before leaving with a knee injury.“It wasn’t a pretty win, but we’ll take it,” Marshall said. “We’ve got a long way to go.”So do the Colts who failed to score in the first half for the second straight week — something they last did in consecutive games in 1997.Indy is 0-2 for second consecutive season, but this time seems a lot different. After going 21-of-37 for 250 yards with one touchdown and three interceptions, Luck has now thrown five picks in the first two weeks. He also lost a fumble to the Jets.And fans, who were so eager to see Robert Mathis return and Jeff Saturday inducted into the team’s ring of honor, booed heartily as the problems mounted.Fitzpatrick’s 6-yard TD pass to Decker and a 35-yard field goal from Nick Folks made it 10-0 at halftime.Luck finally answered with a 26-yard touchdown pass to Donte Moncrief early in the fourth quarter, but Fitzpatrick threw a 15-yard TD pass to Marshall and Nick Folk made a 46-yard field goal to close out the scoring.(MICHAEL MAROT, AP Sports Writer) TweetPinShare0 Shareslast_img read more

Read More »

How to Optimize a PDF for Search

first_img On-page SEO The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. However, there is plenty of content such as case studies, FAQs, fact sheets, and brochures that aren’t very suitable for lead generation and can benefit from being ungated and readily available in organic search.This type of content is frequently published in PDF form, and as an important part of your inbound marketing strategy, it should get the same SEO treatment as everything else you publish. The next time you’re ready to release new PDFs out into the world, follow these 6 steps to quickly optimize them before you publish to ensure crawlers can find and index them for searchers.6 Steps to Optimize a PDF for Search1.) Create your PDF in a text-based program. When you use Microsoft Word or Adobe Acrobat, crawlers can read and index the content.2.) Follow SEO best practices when writing your content. Optimize your content as you would any other content for your site. Use relevant keywords in your content, H1 and H2 tags in the copy, and make sure your images include alt tags.3.) Crawlers can read links in a PDF, too. Build in links to relevant pages on your website so readers can get back to your site from the PDF. This is particularly important if your PDF is shared via email or social networks, as those readers may not have been to your site before.4.) Save the file as a PDF with a relevant file name. For example, my PDF on vegetarian Thanksgiving recipes would be called Vegetarian-Thanksgiving-Recipes.pdf. This will also help users identify the content of the PDF if they share it with others or save it for later use.5.) Fill out the Document Properties. Open your PDF in Acrobat, and fill in the document properties by going to the Menu and clicking File >>> Properties.You’ll see a screen pop up called Document Properties. Make sure you’re on the Description tab, and fill in the Title, Author, Subject, and Keywords fields.What you write in the Title field will be what appears in search results. If it is empty, search engines will auto-fill it with something in the content of your PDF, which will likely be less relevant for a searcher. Use keywords in your title for which you want your PDF to rank.Unless you yourself are a brand name (which you very well may be!), fill the Author field with your company’s name. Most people see more searches on their company than their own names.Treat the Subject field like a meta description. Write it for users to help drive conversions.Fill in the Keywords field with 3 or 4 keyword phrases you’re targeting in your PDF, separating each phrase with commas.6.) Find popular pages on your site. Once you click OK, publish your PDF to pages on your site that are frequently crawled so it’s easier for search engines to find and index the PDF.Pretty easy, right? Optimizing PDFs is a quick, simple step you can take to make content like case studies, fact sheets, brochures, product overviews, and other valuable content assets more search engine-friendly.Do you optimize PDFs for organic search? Have you run into problems trying to do so? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 17, 2011 11:30:00 AM, updated February 01 2017 Topics:last_img read more

Read More »

6 Cool Company Blogs Everyone Will Enjoy Reading

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 21, 2015 12:00:00 PM, updated February 01 2017 Topics: Blog Examples When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun … I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. One they turn to when they need to re-ignite their fires, so to speak.For this post, that’s exactly what I did, with a particular focus on blogs. I asked other inbound marketers to name companies they think are rocking their blogs the way we’d all like to. I left out the obvious suspects — we all know Moz, KISSmetrics, and other, similar are amazing at the whole inbound thing. But if I’ve left out your favorite company, please share it in the comments or on our thread on Inbound.org.6 Cool Company Blogs1) Bark & Co.With blog traffic that has grown from 200k unique visitors to 9 million in a year, BarkPost — a blog from Bark & Co., the company that brought us BarkBox — is doing a lot of things right with inbound. Their content engages audiences by tapping into a puppy-loving niche with lighthearted, silly, dog-crazy content. Even their newsletter subscription form is keyed in to their unique brand voice:“Looking back, a huge part of our success is that we knew we couldn’t get the same reach with boring stuff like ‘how to trim your dog’s toenails,'” says Stacie Grissom, BarkPost’s editor-in-chief. “Or going a little bit too intense on animal welfare like those Sarah McLachlan commercials — we didn’t want to do that. By looking at everybody else and finding a different niche, that’s how we were able to get an audience.”Their editorial team focuses on fun and educational content to build a loyal audience, rather than plugging their products in every post. “When we do decide to promote something, we want to make sure we have an audience that likes listening to us normally before we go and recommend a product.”Yap! I mean, Yes!2) GrooveHQThough this help desk software company is relatively new, GrooveHQ is proving their growth strategies on their blog. For one, each post garnering around a thousand shares. Even their thank-you page for subscribing to their blog is inspired:Groove only publishes one post a week, but each one is high-value, thoughtful, interesting, informative and fun. They’re crushing it.3) HelpScoutHelpScout is a customer service company that has zero salespeople — meaning they rely entirely on inbound marketing efforts to gain clients.On their website, they encourage clients to acquire customers “the new way.” What do they mean by that? “Acquiring new customers means understanding what makes your customers tick and investing heavily in inbound marketing strategies such as content, building an email newsletter and search engine optimization (SEO),” reads their page on customer acquisition strategies for entrepreneurs.This opening line to one of their blog posts stuck out to me: “Marketing is not something you do to people; it’s something you do for people.” If that doesn’t embody inbound marketing to a tee, I don’t know what does.4) LaserfischeNot every company is going to have a glamorous product or service, but that doesn’t mean inbound doesn’t work. Laserfiche is an ECM software company that focuses on government, financial services, and education markets — and it’s gone from garnering zero leads from their website to having online leads account for 60% of closes.According to their inbound marketing manager Simon Poulton, when the company started three years ago, “we had almost no blog to speak of, a slow trickle of leads and a culture of blackhat SEO combined with list buying.” Nowadays, their most popular blog post gets about 15,000 organic hits per month. A secret of theirs? Mining their frequently asked questions and writing entire blog posts about them. “We have found success with explainer posts about the most common questions we here,” wrote Poulton. “An excellent source for these questions are all of the new folks we on board. Before they get a chance to learn too much about the company the industry, we find out what confuses them the most and the easiest way to explain these concepts!”When they run out, they start a conversation in their LinkedIn groups. These are content marketing best practices any business can — and should — follow.5) PayoneerPaypal’s competition is turning up the heat with their visually stunning blog. In fact, there’s no comparing the two blogs, even if the services themselves are, well, comparable.Payoneer’s content includes genuinely helpful subjects like “Spring Cleaning for your Freelance Business,” “How to Determine the Quality of an Affiliate Program,” and “Hot Products to Sell in your Store This Spring.” They’re all about the entrepreneur, whereas Paypal’s blog is all about Paypal (I love Paypal, don’t get me wrong, but it’s not that interesting!).6) Inbound MantraThe inbound marketing company and HubSpot partner Inbound Mantra has strong blog posts, but that’s not the main reason it’s in here. Where it really shines is in the comment sections of those blog posts. Scroll down to the bottom of some of their posts and you’ll find high-level engagement between commenter’s and the author.The result? Discussions that intelligently argue and discuss some of the most important issues in inbound marketing today. Check out this post on selfless inbound marketing, and then read the discussion in the comments that examines whether “selfless” is really the best route. Compelling stuff.Which companies do you think are rocking their inbound marketing efforts, particularly their blogs? Share with us in the comment sections!last_img read more

Read More »

Mary Kom named brand ambassador of 2018 Women’s World Boxing Championships

first_imgOlympic bronze medalist MC Mary Kom was named as the brand ambassador of the 10th edition of the Women’s World Championship on Wednesday in New Delhi.Mary Kom will be seeking her sixth Women’s World Championship crown and second gold at home since 2006, as she leads the Indian contingent for the 2018 AIBA Women’s World Boxing Championships to be held at the IG Stadium’s K.D. Jhadav Hall between November 15 and 24.The Boxing Federation of India (BFI) unveiled the logo and anthem for the World Boxing Championships at an event in the capitol attended by the Indian team, members from the Sports Authority of India (SAI) and BFI, including its president Ajay Singh.The World Championships will see close to 300 pugilists from 70 countries across 10 weight categories, the tournament’s highest-ever participation, including Olympic medalists, World and European Champions.”This World Championship is special in lot many ways, I would definitely give my best shot and want to live the feeling of winning gold in front of the home crowd,” said the five-time World Champion Mary Kom. The Indian Squad along with BFI President, Ajay Singh and DG SAI, Neelam Kapur at the Logo launch of AIBA Women’s World Championship 2018 (Artsmith Photo)BFI President Ajay Singh said that India will definitely do well at home, who also unveiled the logo and anthem of the championships.”It is a matter of immense pride and prestige for BFI that in a span of two years since its inception, we have been able to bring in the World Championship to India; we as a nation are strongly considered as one of the most promising boxing prospects in the world. Our boxers in the last two years have not only won medals at major tournaments but also have shown their prowess on all big stages. I hope we will be able to repeat the feats at home when we start our Worlds’ Campaign next month,” said Singh.advertisementRajyavardhan Singh Rathore, Minister of Youth Affairs and Sports Minister, wished wishing all the participants saying, “It is with immense delight that I note the arrival of the Boxing World Championship to India. Our athletes, especially our women athletes, have defied all odds to excel in their sports, and women boxers of India are testament to this. They have inspired not only upcoming sportspersons, but women in general as well.””Such competitions, when held in India, will continually inspire and encourage our younger generations to include sports as a part of their lifestyle. Such events, thus, have potential to change the society completely, for the better. Ministry of Youth Affairs and Sports lends its wholehearted support to the championship, and wishes the organizers and participants all the best!” he added in his good luck message to boxers.While the Championship starts from November 15, close to 15 teams will be reaching as early as in the first week of next month, from November 3 to get acclimatised to the conditions here. Some of the key countries who are sending their pugilists early include USA, Australia, Ukraine, Germany, Thailand, England and Bulgaria.The Indian Squad:Players: Mary Kom (48 Kg), Pinky Jangra (51 Kg), Manisha Maun (54 Kg), Sonia (57 Kg), L Sarita Devi (60 Kg), Simranjit Kaur (64 Kg), Lovlina Borgohain (69 Kg), Saweety Boora (75 Kg), Bhagyabati Kachari (81 Kg) and Seema Poonia (+81 Kg).Coaches: Raffaele Bergamasco (Foreign Coach); Shiv Singh (Head Coach) Sandhya Gurung; Md.Ali Qamar; Chhote Lal Yadav; Satvir Kaur.Support Staff: Dr. Amol Arun Patil (Team Doctor); Aayush Chittaranjan Yekhande (Physiotherapist); Simon Singh (Video Analyst); Veena Joyel (Massuere)last_img read more

Read More »

I am not too worried about KL Rahul’s form, says India A coach Rahul Dravid

first_imgThere has been no change in KL Rahul’s wretched form even after his comeback from suspension but India A coach Rahul Dravid is not worried as he has confidence in the talented opener’s quality. Rahul was suspended by the BCCI for his sexist comments on a TV chat show and the ban was subsequently lifted subject to an inquiry by a court-appointed ombudsman.The Karantaka opener, who made a comeback to competitive cricket with India A assignment, had scores of 13, 42 and 0 against England Lions in three one-day games.”He [KL Rahul] got a good first ball today as it seamed. I have no doubt that he has got quality and ability. He is playing four-day games as well and he has shown that he can succeed at the international level in all three formats,” Dravid told reporters after India A clinched the five-match limited overs series 4-1.”He has got a hundred in T20, ODI and Test and not many batsmen have that record. He is a proven performer and I am not too worried about his form,” the India A coach said.Asked if the purpose of playing senior team players like Test vice-captain Ajinkya Rahane, Rishabh Pant, Rahul or Hanuma Vihari was served, the former India captain provided the broader perspective.”India A is always a combination of two things. There’s always some players coming in from India (senior national team) and there are some other senior boys selectors want to see. They are looking at players some from a short-term perspective and there are other boys they are looking at medium and long term perspective. India A is a balance of both,” he explained.advertisementWhile he didn’t take names, Dravid indicated that there are some players that national selectors are looking purely on a short-term basis for the next two months.It could well be Pant, Rahane and Rahul, who are in the scheme of things as far as World Cup is concerned.”It’s always not about results. There are some players who we are looking at for the next 12 or 18 months. For some, the next couple of months might be important as they are trying to impress the selectors. As much as we have seen seniors like Rahane, Rahul and Vihari, we have also seen a Himmat Singh (Delhi), Ricky Bhui (Andhra) or Ruturaj Gaekwad (Maharashtra),” the coach said.There has been discussions about how India A tours and home series clashing with Ranji Trophy has affected quality of competition at the domestic level but Dravid said it’s only for the betterment of talented players.”It’s not an easy one to avoid but if you would have noticed in this series, we didn’t pick anyone who was involved in the Ranji Trophy, so we gave that importance to the quarterfinals, semi-finals and the final of the Ranji Trophy,” said Dravid.”But it’s not easy as we have to balance out the needs of some of these players. We have to develop those players and give them a level and standard that is higher than domestic cricket. If we don’t challenge our players at a level higher than domestic or first-class, how are we going to develop them to play international cricket.”Lot of these tours are reciprocal and we have to balance it out, possible try and not clash but when clash happens it’s inevitable,” he further explained.Dravid also explained how the A team’s tour of New Zealand proved “fruitful”.”Taking the team to New Zealand, I think it was a very fruitful exercise. You don’t get those conditions, opportunities. if the season clashes with ours, their is no way, we can balance it out, try and ensure there is no clash between domestic and A tours.”If we want to develop our player, then we need to challenge the players at a higher level,” he said, making his priorities clear.Dravid, who will be a part of BCCI’s core programme on behavioural and life coaching for young cricketers, feels that a need to broaden the horizon is imperative for young minds. In a nutshell, an alternative career if cricket doesn’t bring the desired results.”There’s a need to broaden the horizon and we need to look at other options also which gives them certain skills and talent. Even if it’s not necessarily formal education but something that might help them once they finish their cricket. It’s just a thought and let’s see where it leads us,” he signed off.Also Watch:last_img read more

Read More »

How to Easily Track Your On-Page SEO Strategy [Free Excel Template]

first_imgWe all know that optimizing your website — both for searchers and search engines — can do wonders for your organic traffic and lead generation efforts. The tricky part, of course, is figuring out how to actually optimize your website’s pages.After all, reading about SEO best practices in blog posts and ebooks will only help you up to a certain point. Inevitably, you’ll have to take the plunge: You’ll have to develop and implement your SEO strategy, and keep tabs on how your optimized pages are performing.And that’s exactly where our On-Page SEO Template comes into play.Created in Microsoft Excel, this template walks you through the entire SEO process, from documenting existing page titles and URLs, to identifying target keywords, to measuring conversion rates. Here’s a peek at the first section of the template so you’ll know what to expect. (Look a little complicated? Don’t worry! Detailed instructions are included on the first tab of the Excel document.)After downloading and using the On-Page SEO Template, you’ll be able to answer questions including:How many indexed pages does my website have?How long should my page titles and descriptions be?When was the last time I updated X page?What is the conversion rate for the CTA (call-to-action) on X page?Ready to put your SEO plans into action? Click here to download the free template. On-page SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 8, 2015 6:00:00 AM, updated February 01 2017 Topics:last_img read more

Read More »

12 Businesses With Fantastic LinkedIn Company Pages

first_imgOver the past several years, LinkedIn quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content — particularly branded content.LinkedIn’s evolution began in May 2012 with the acquisition of SlideShare, and it continued with the purchase of news reader app Pulse. Later that year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. And by February 2014, they opened up their publishing platform to all members.Access Now: Free Advertising Checklist + Best Practices VideosAll of those moves have turned LinkedIn into a place where people come to consume professional content. That’s been great news for brands, since it’s given them a new audience to reach with their content — via their Company Pages on LinkedIn.Let’s look at 12 businesses that are capitalizing on the opportunity and rocking it. I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages.12 of the Best LinkedIn Business Pages (And What Makes Them Great)1) Coca-ColaCoca-Cola’s LinkedIn Page regularly highlights content from Coca-Cola Journey, the company’s digital magazine that’s churned out over 2,000 stories since its launch in November 2012 and seen huge success, especially on social. Though 59% the magazine’s audience is in the 18–35 year-old demographic, they see a lot of interaction from the company’s 917,000+ followers on LinkedIn.”LinkedIn is a huge traffic driver for us,” explains Co-Managing Editor Jay Moye. “That’s obviously a different audience. It’s a professional audience. It’s professional social network versus more of a social network. We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.””Moye and the Coca-Cola team choose which content to share on LinkedIn with that professional audience in mind.”You’ll see more consumer-focused content go up on our Facebook page,” explains Moye, “whereas you’ll see more business innovation, jobs, workplace stuff go up on LinkedIn. That’s kind of a no-brainer. It’s obviously an older, more professional audience on LinkedIn.”2) AppleOneAs an employment agency, AppleOne could simply push their job openings on LinkedIn and call it a day. Instead, they share awesome advice for job seekers both from their blog and from other outlets like The Muse and PopSugar. Their LinkedIn description also includes information that differentiates them from other, similar companies, while touching on their core mission. For example, they write:AppleOne Employment Services is unique in that we view the career seeker as a client. Other employment agencies see you as a commodity to be sold, and it shows in the way they treat you. Our services are always free to our associates, and we encourage you to take full advantage of them.”Mission and vision statements are great differentiators to add to your LinkedIn Page’s description.3) MashableMashable made LinkedIn’s list of the Best LinkedIn Company Pages of 2013 (which was presented, of course, in a SlideShare) and it’s easy to see why. Mashable has tons of potential content to share, but on LinkedIn, they primarily dish out business and productivity tips, such as “How to Succeed at Business Without Becoming a Workaholic.”And while they publish a lot of articles on “sillier” topics (like “adorkable” pandas) on their main website, they stick to business-related topics when posting updates on LinkedIn to appeal to the more professional audience that spends time there.Their social media-focused content generates a lot of engagement, too: A post featuring “If ‘House of Cards’ Characters Used LinkedIn,” for example, hits all the right notes.4) L’OréalFor businesses that have multiple entities under one name, LinkedIn Showcase Pages make it easy to segment content to spotlight a specific business brand or product. L’Oréal, for example, owns a lot of different, popular brands like Lancôme, Yves Saint Laurent, and Redken. By creating different Showcase Pages for each one, L’Oréal can engage and share relevant content with each of their specific target audiences.5) Four Seasons Hotels and Resorts The purpose of the Four Seasons Hotels and Resorts LinkedIn Page seems to be to make me really regret studying writing in college instead of studying hotel and restaurant management. Yes, Four Seasons, I do wish that I could work at your sexy new wine, cheese, and chocolate bar on the beach.They also mix in some fun content, like this caption contest:Overall, the Four Seasons goal on LinkedIn is pretty obvious: Make the hotel chain look both like a company that you’d like to work for, and a place you want to stay.6) The Nature ConservancyLike AppleOne, The Nature Conservancy puts their mission statement front-and-center in their LinkedIn Company Page description to let professionals visiting their Page know what they’re all about. They also drive engagement by posting compelling rich media and thumbnails in updates that link back to blog posts from their own blog, as well as other blogs whose content resonates with their target audience. 7) BlackRockAt a LinkedIn conference in 2013, BlackRock’s then-Global Director of Social Media Eileen Loustau estimated that LinkedIn was driving $17-18 million dollars of revenue for the financial investment company. That’s because of the sophisticated pieces of investment advice that BlackRock shares on their LinkedIn Page, such as “Your Core Portfolio: The Case for ETFs.”“We sometimes call it chapter four,” Loustau said of the investment company’s strategy and skipping the basics and focusing on more complex content.8) EvernoteThe folks at Evernote publish a lot of great content to their Company Page, but their pinned updates are especially noteworthy here. Whenever Evernote releases a new feature, they post an update and then pin it to the top of their Recent Updates section. That way, anyone visiting their Page can see the news right away, even if they’ve published other updates since. This move helped them earn a spot on LinkedIn’s “Best of Company Pages” in 2014.9) IBMIBM topped the LinkedIn rankings with 1.8 million interactions back in 2012, and they haven’t slowed down since. They’ve added nearly a million and a half followers, and over 2.5 million people now subscribe to the company’s updates. The technology giant shares a nice mix of stories from around the web and their own content hub.They also do a great job of cross-promoting IBM’s other online assets, like their Tumblr posts and hashtag campaigns that span multiple social platforms. Here’s a recent post featuring their #HackAHairDryer campaign, which you’ll notice follows brief, compelling copy:10) Marketplace Home MortgageDespite having just 872 followers at the time, Marketplace Home Mortgage made LinkedIn’s list of best company pages of 2013. Why? Because the relatively small company does a great job of curating useful and interesting content for home buyers, and curating it with strong hooks — evidence that small businesses can excel on LinkedIn, too. Now they have over 1,600 followers and follow a lot of great LinkedIn best practices, including pinning a simple, succinct status to the top of their Company Page that lets visitors know they’re hiring:11) HPHP rocks LinkedIn with a pretty fascinating and diverse array of content: thought leadership, big data analysis, and even simple, branded graphics. They post a lot of these simple graphics, like this one:Their posts consistently draw hundreds of interactions from their 2.1+ million followers, and their Career tab is chock-full of videos and testimonials from current employees. This is LinkedIn done right.12) HaysIf you’ve got it, why not flaunt it? Hays makes their claim as the #1 recruiting firm in the world right on their LinkedIn banner. They also use that space to promise to delivery helpful, relevant content to their followers — and they practice what they preach. Their status updates are often links to their own blog posts on great topics like “A Simple Guide to Writing the Perfect Resume/CV,” from which they draw a lot of engagement from their followers.Another thing Hays does well? They acknowledge their followers directly, and even ask what they want to see more of. Here’s an example of a recent post, in which they thank their YouTube viewers and ask them what types of videos they’d like to watch next. Bonus: They included a hashtag (#WhatCouldYouBe) with this ask so that folks can share their thoughts either on LinkedIn or another social channel.Which other companies are rocking LinkedIn? Share with us in the comments.Editor’s Note: This post was originally published in May 2014 and has been updated for freshness, accuracy, and comprehensiveness. Topics: Originally published Dec 7, 2015 8:00:00 AM, updated October 14 2019 LinkedIn Company Pages Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Read More »

Typography Tutorial for Beginners: Everything You Need to Learn Typography Basics

first_imgLike many of you, I’m a trained marketer and more of a “do-it-yourself” designer.Sure, I read through The Marketer’s Crash Course in Visual Content Creation and learned some sweet PowerPoint and Photoshop tricks that have helped me a lot with my content marketing job. But I really wanted to take my design skills to the next level.So I asked all my designer friends what my next step should be — and every single one said to take a course on typography.Download our free do-it-yourself design guide here for more tips about using typography in your content/designs. Why typography? Turns out that while the importance of typography is often overlooked, it plays a critical role in strengthening your brand, creating interest in your product, and highlighting your central message. Knowing that, I decided to sign up for a typography course at the Massachusetts College of Art and Design. Couldn’t hurt to learn how to identify a good font from a bad one, right?I learned a lot more than that. I realized that paying attention to even the littlest details of type can make all the difference in the world when you’re laying out an email, ebook, or image for social media.This is why I wanted to write this post: to share the most important learnings and resources with my fellow marketers. So, what do you say? Are you ready to take your DIY design skills to the next level? Let’s get started.Click on a section header below to jump to that section:What Is Typography?Why Is Typography Important?Typography Definitions & TermsType ClassificationsType FamiliesTypography Fonts: Resources & Examples Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Image Credit: DesignspirationTo understand where the importance of arrangement comes in, I like to think back to Johannes Gutenberg’s printing press. At one point in time, people practiced typography using printed materials — meaning they were literally taking letters and characters and arranging them in physical space.Today, thanks to computers, open source fonts, and scalable computer typography, it’s a lot easier to arrange letters and characters. But that physical piece remains important, even in the digital sphere.Why Is Typography Important? Typography is absolutely everywhere. Just look at your phone, a billboard, your coffee cup, or even the different styles used in this blog post. Every font, letter, and character arrangement plays a part in determining how a message is conveyed. Sure, it might seem trivial at times, but even the smallest of type adjustments can impact the look and feel of your work. For example, back in June, Facebook tested a new font on its users called Geneva. While the new font was only slightly thinner and lighter than the original, Helvetica, it made a noticeable difference to some. “The overall effect is a lighter, more modern looking block of text,” explained Chris Mills for BGR.Image Credit: MashableSame goes for when Apple changed its default font from the dramatically thin Helvetica Neue to one they developed in-house called San Francisco.”The differences between Helvetica and San Francisco are subtle, even to the trained eye, but they’re there,” wrote Liz Stinson for WIRED. “While still an austere sans serif, San Francisco is bolder and friendlier than Helvetica Neue. Based on the German typeface DIN, San Francisco gives characters more breathing room, which will make it easier to read on relatively tiny mobile screens. Tall and skinny, San Francisco is space-efficient, like Google’s custom typeface Roboto, which you could consider a close cousin to Apple’s font.”The takeaway here? The little details do matter. In fact, one of the only college courses Steve Jobs took was on calligraphy and typography, which he believed played a critical role in the success of Apple. As he once said in a Stanford University commencement speech, “If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.” Can you imagine a world where Apple products didn’t have a focus on beautiful design? I certainly can’t.Once you realize how much thought goes into carefully selecting a typeface, it becomes much easier to recognize the differences between typefaces and understand why they might’ve been chosen in the first place. Take a look at some of the examples below to get a better sense of what I mean … Image Credit: AwwwardsImage Credit: AwwwardsImage Credit: AwwwardsImage Credit: AwwwardsReady to move on to some typography terminology? Let’s go.Typography Definitions & TermsTypefaces vs. FontsIf you thought these two words were interchangeable, you’re not alone. But they actually mean two different things.Typographer, Nick Sherman, once used a great analogy to explain the differences between the terms “typeface” and “font.” He suggested comparing these typography terms to the musical terms “song” and “mp3.” When you’re explaining how much you enjoy a particular tune, you say, “I love this song!” You wouldn’t say, “I love this mp3!” The song is the work of art, whereas an mp3 file is just the delivery mechanism.The same rules apply in typography. You should use the word “typeface” when describing the creative work (i.e., what you see). This is a more abstract design term used when referring to the way a specific collection looks or feels. For example, Helvetica is a typeface.If you’re describing the physical embodiment of the collection of letters and characters, you should use the term “font.” It refers to what you use — whether that’s a file on your computer or a case full of metal letters. This is the tangible representation of that collection of letters and characters. For example, Helvetica Bold and Helvetica Light Oblique are fonts.Here’s how you could use these two terms in a sentence: “I’ll change the font size to 12pt so it fits in the box.” The Anatomy of a TypefaceIt’s way easier to communicate with designers when you actually speak their language, which is why it’s important to understand the anatomy of a typeface. Each part of a letter has its own special term, similar to bones in a human body. Below, you’ll see three diagrams that explain the makeup of individual letters, how these elements interact with each other, and how they sit on a line.For example, let’s take with the word “Faulty” as it’s shown in the picture below.Here’s how each of the terms here are defined:Baseline: The line where the letters sit.Cap height: The distance from the baseline to the top of the capital letter.X-height: Located in between the baseline and the cap height, it’s the height of the body of the lowercase letter. (In this case, it’s the letters ‘a,’ ‘u,’ and ‘y.’)Bowl: The curved part of the character that encloses the circular or curved parts of some letters, like ‘d,’ ‘b,’ ‘o,’ ‘D,’ and ‘B.’ (In this case, it’s that round shape sticking off the letter ‘a.’)Serif: The slight projection finishing off a stroke of a letter in certain typefaces. (In this case, it’s that little foot sticking off the letter ‘l.’)Descender: The longest point on a letter that falls beyond the baseline.Now, let’s look at the word “flash”: Here’s how these terms are defined:Ligature: The stroke that joins adjacent letters. (In this case, you’ll notice the ‘f’ and the ‘l’ smush together to form one character.)Stem: The base of a letter, similar to the stem of a flower.Spine: The curvy body of the letter ‘s’ — and only the letter ‘s.’ It gets its own term because the spine can be almost vertical or mostly horizontal, depending on the typeface.Ascender: The portion of a letter that extends above the mean line of a font — i.e., is taller than the font’s x-height. (In this case, you’ll also notice the letter ‘h’ is actually taller than the x-height.)Still with me? Just a few more here. Let’s take a look at the word “Beef”:  Here’s how these terms are defined:Cross bar: The bar that goes across the inside of the letter and connects one side to another. (In this case, it’s the bar inside the capital letter ‘B.’)Counter: The empty space in the middle of letters such as ‘B’, ‘O’, or ‘A.’Finial: The tapered end of letters such as ‘e’ or ‘c.’Terminal: A type of curve that you see at the top of the letter ‘f’ or the end of the letter ‘j.’Good work. Now that you know the anatomy of letterforms, let’s get into the terms related to spacing: kerning, tracking, leading, and hierarchy.KerningKerning is the modification of the space between two letters. For example, check out the image below: Here, I used Franklin Gothic Medium to showcase the natural space you see between two letter T’s. It looks a little too snug, right? By customizing the spacing between just these two letters, you’ll be able to increase readability.TrackingSimilar to kerning, tracking deals with a modification to letter spacing. However, instead of adjusting the spacing between just two letters, tracking is an adjustment to the spacing between all letters an entire word. See the difference below:For this example, I chose to make an extreme adjustment to the tracking. Typically, you’d want to apply tracking in small increments to avoid causing readability issues.LeadingRemember in high school when you had to double-space your essays? Well, the terms “single-space” and “double-space” can also be called “leading,” which is the distance between the baselines. See leading in action:You can choose to increase your leading, creating more space between the baselines, or decrease your leading, which pushes your lines of text closer together. The reason high school teachers asked for essays to be double-spaced was because it’s much easier to read, and they could make corrections to the text more easily.HierarchyAs you read through this blog post, you’ll notice certain words stand out more than others. That’s what designers would call creating a hierarchy. You can use different weights (bold, regular, light), styles (italic), and sizes to create a sense of order within your text. Not only does this help create a legible flow, but it helps the reader see what the most important points are.Here’s an example of what hierarchy looks like:In most cases, you want people to read the title first. That’s why you’ll see most titles are much bigger and bolder than the body text. Call-out quotes and descriptive sentences can also stand out above the rest of the text using techniques such as bolding and italicizing.With effective hierarchy, the reader should be able to jump from one section to the next to identify the most important points.Got all these typography terms down? Cool. Let’s move on to how typography is organized with type classifications and type families. (Takes you back to biology class a little, doesn’t it?)Type ClassificationsThe two main type classifications you see are called serif and sans serif. Other classifications include slab serif, blackletter, script, modern, and decorative. Let’s start with the most common two, and then touch on just a few others to give you an idea of what they’re all about. SerifRemember when I pointed out the little foot in the word “Faulty?” Typefaces with feet like that are called serif. You can see where I highlighted these little feet below:Common serif typefaces include Times New Roman, Georgia, and Garamond. If you’re reading a novel, you might notice the body text is a serif. That’s because a serif is much easier to read in long, printed works due to the distinctiveness between letters.Sans SerifIn French, the word “sans” means “without.” So the term “sans serif” literally means “without serif.” In the image below, you’ll notice the words lack serifs, as I pointed out with the red arrows.Common sans serif typefaces include Arial, Verdana, and Futura. You’ll see a lot of sans serifs being used in blog posts and documents on the web because it feels more modern and looks great even at lower screen resolutions.BlackletterBlackletter typefaces, also referred to as Gothic, Fraktur or Old English, are known for its dramatic thick and thin strokes and its elaborate swirls on the serifs. These typefaces are based on early manuscript writing — in fact, blackletters were used in Gutenberg’s Bible, one of the first books ever printed in Europe. They were much more popular before 1500 than they are today.Image Credit: SitePointAs you can tell, blackletters are pretty hard to read, which is why they’re not typically used for body type. You’ll usually see them in headers, logos, posters, and signs — like on newspaper nameplates (New York Times’ logo, anyone?), or on the headers of certificates, diplomas, or degrees. Common blackletter fonts include Cloister Black, Deutsche Zierschrift, and Germanica.Image Credit: SitePointScriptScript typefaces are based upon the varied and often fluid strokes created by handwriting. As scalable computer typefaces, characters in these scripts can now string together with one another automatically so they convincingly mimic handwriting, rather than users having to manually pick and choose which letters go after which — which you can imagine was a painstaking process.Under the umbrella of a script typeface, there are two basic classifications: formal and casual. Formal scripts are often reminiscent of the handwritten letterforms common in the seventeenth and eighteenth centuries, and they’re used for elegant designs like invitations and diplomas, not for body copy.Image Credit: Deciduous PressCasual scripts, or informal scripts, are just that: less formal script typefaces that look more like everyday handwritingImage Credit: Font HausThose are just a few examples of type classifications to give you an idea of how they work. But, since this is a blog post, not a typography course, let’s move on to type families.Type FamiliesThe term “type family” or “typeface family” is used to describe a range of designs that are all variations of one basic typeface.For example, you’ll see that Proxima Nova has variations such as bold, extra bold, black, regular, light, light italic, and regular italic:Sticking to a single type family will help add variation to your designs, while keeping it consistent and uniform.Designers might use various fonts within one family to create a sense of hierarchy — designing so that the most important elements, such as headlines and quotes, stand out above the rest of the text.Typography FontsBefore we wrap up here, I figured I’d leave you with a few great resources for where to find free fonts to download from the web, along with eight free ones I handpicked from these resources to get you started.Great Resources for Free Fonts”35 of the Best Free Fonts You Should Download”: A HubSpot blog post curating 35 of the best free fonts on the internet.Google Fonts: Hundreds of free, open-source fonts from Google that are already optimized for the web.Behance: A great resource for finding beautiful design work, including unique fonts that are free to download.HypeForType: Over 25,000 typography designs from top designers, many of which are available to download for free.8 Cool Fonts That Are Free to Download1) Crimson Text Here’s one that’s great for body copy. It was meant for book production, according to Google Fonts, so it’s easy to read. But at the same time, there’s a lot to it that makes it special: old-style figures, small caps, fleurons, and math characters and the like. It comes in three styles — Regular, Light, and Bold — along with the italic styles of those weights.2) Harmattan Harmattan is a typeface on Google Fonts that was actually originally intended to suit Arabic scripts, but it also looks great on Latin characters — and would love attractive in either headline or body copy.3) Torcao Torcao is a unique combination of letters that are “half square, half circle,” robust and technical while at the same time, light-hearted and inviting. It a great headline typeface, but it still quite legible in longer text. The family comes in nine weights (slender to black) and has both condensed and extender selections for a complete set of forty-eight fonts.4) King Basil This free brush font posted on Behance is great for commercial materials like social media images and flyers. It’s a Lite version of the designer’s “Full King Basil,” and it contains many swashes and connecting letters that make for a beautiful, script-like font.5) Merriweather Merriweather was designed to be a typeface that’s pleasant and easy to read on screens, making it perfect for a web asset like your homepage or blog. It’s an evolving project on Google Fonts and will be updated, but right now, you’ll find four styles — Regular, Light, Bold, and Black — along with the italic styles of those weights6) Poiret One Poiret One is a long-time favorite of mine. It’s described on Google Fonts as “a fresh, decorative, geometric grotesque with a hint of Art Deco and constructivism.” It’s sleek, simple, decorative, and great for short texts. Try it on large signs, labels, posters, T-shirts, titles, or headlines.7) True NorthA vintage-inspired headline typeface from HypeForType with sixteen different styles and a monoline script. It also includes free labels and extras like wild animals, numbers, symbols, tools, and other icons. True North comes with labels, extras and free banners. Extras include wild animals, catchwords, numbers, symbols, tools, maple leaves and trees. True North is a headline font with alternate capitals.8) BraveryHere’s a cool free font posted on Behance created by a professional font creator who was kind enough to accompany the free download with the mockups below. These mockups show folks how they can play around with the font in their own designs. It comes in capital letters and numbers only, and is great for headlines or social media images like the ones below.Of course, there’s always more you could learn when it comes to typography. When graphic designers get a degree, they usually have to go through several rounds of typography courses to become a professional.But now you know some key terms to get you started and — at the very least — you’ll be able to sound super smart when talking to your designer friends.Want more typography tips? Check out this post on the relationship between fonts and feelings.Editor’s Note: This post was originally published in June 2014 and has been updated for freshness, accuracy, and comprehensiveness.center_img Originally published Aug 2, 2016 8:00:00 AM, updated July 28 2017 What Is Typography?Before taking this course, typography — to me, at least — was more the art of scrolling through a dropdown menu until I found a font that looked like it could work. But it turns out there’s a lot more to it than that.Typography is the art and technique of arranging type, type meaning letters and characters.Notice that it’s about more than just the design of letters and characters; the arrangement of those letters and characters is just as big a part of it all. That refers to the selection of point size, line length, and spacing, both on a single line and throughout an entire page or piece of work. Font Selection “Wow. The typeface you chose really pulls this design together.”last_img read more

Read More »

How to Make Your Google AdWords Ads More Impactful Without Spending More

first_img Google Ads Originally published Aug 17, 2017 6:00:00 AM, updated August 17 2017 Don’t forget to share this post! The text in a callout is limited to 25 characters, so you should try to keep the text short, specific, and compelling. You can set up callout extensions at the account, campaign, or ad group level. And you can schedule when you want the specific callouts to appear. You need to create at least two callouts for any of them to show up — so try to create at least four callouts.  Call ExtensionsRegardless of the size of your business — big or small — you likely want to encourage people to call your business to ask questions, get more info, place orders, and just to make yourself available to solve their problems — after all, that’s why you’re in business!A call extension will encourage people to call your company by adding a phone number or call button to your ads. The phone number can be assigned by Google and is separately trackable.  Ad Extension Best PracticesAdding extensions to your ads will make them more targeted, relevant, and clickable — not to mention, much more noticable at the top of the search results page. The good news is that these extensions are free to add. Yes, you will pay the same price per click that you would pay if someone just clicked on your ad — but think about it — you are communicating much more information about your business for no increease in price.Google will only show the extensions if Google believes that they will improve your ads performance, so be sure to keep the information hyper-relevant to potential customers.Don’t stuff in information just for the sake of making your ads bigger — make sure the information actually improves the search experiece and helps customers pick your business.Extensions can be created at any level of your AdWords account — they can be shown at the account level, campaign level, or at the ad group level.Keep Conversions In MindRemember to create specific landing pages for each of the site links that you create. That way, instead of just passing customers to an ordinary page on your website, you can send them to a targeted page where they can easily become a lead. center_img Sitelink ExtensionsSitelinks allow you to direct users to additional pages on your site, beyond just the page they would land on by clicking on the ad itself. You can provide up to six additional links that direct people to relevant information about your company — such as details about a new product, your business hours, a video, a webinar, or even an offer.The links appear under your ad headline, and can be accompanied by an added description — which I would highly recommend. Why is an added description better? Size truly matters! Each description you add makes your ad that much bigger for the same cost.Each link you include can be accompanied by an 80 character description, as seen in the above screenshot. In this description you can include keywords and micro-copy to encourage clicks — but more importantly, your ad becomes bigger and more relevant! Topics: A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost?Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost?This is where ad extensions come in. In this article, we’ll review why these extensions are important, and how you can start incorporating them into your Google AdWords strategy.What is a Google AdWords Ad Extension?A Google AdWords ad extension is piece of additional content that expands your ads with additional information. There are many different types of extensions and they each offer different relevant information for potential customers to choose your business.While most extensions require a little bit of setup, the additional work is worth it because in general you will see an improvement in the ads’ performance with respect to clicks, cost per click (CPC), page position, and ad rank.Why You Should Use Ad ExtensionsAd extensions expand your existing ads by offering the reader more ways to interact with your company. They are appended to your ad and can offer additional pages on your site where the reader can find more or different information. They can highlight additional benefits to working with your company, e.g.: Free Shipping, 90 day return policy, Sale now in process. They can provide a phone number to call or a location site to visit. They can even point directly to a place to download your app.In addition, using extensions can increase the click-through rate of your ads and even your conversion rate.And using extensions will usually raise the ad rank of your ad which can result in a higher position on the page and a lower cost per click and higher likelihood of your ad being shown. As Google says “ad extensions typically improve click-through rate and overall campaign performance because they make ads more useful.”What kinds of ad extensions are available?There are many types of extensions available to you in Google AdWords:Sitelink extensionsCall extensionsLocation extensionsCallout extensionsMessage extensionsStructured snippet extensionsPrice extensionsReview extensionsApp extensionsTo help you find the best type for your company’s ad strategy, we’ll explore a few of the most useful extensions below. Callout ExtensionsTo make your ads larger and provide useful information to your potential customers, consider the simple but powerful callout extension. Callout extensions add an additional line of text to your ad directly beneath the headline: Location ExtensionsLocation extensions are a great move for businesses focusing their targeting efforts in a particular area. If your business is looking to attract local attention, consider using this type of extension in your next campaign to highlight your convenient proximity to potential customers. Need additional help with extensions? Schedule a free session with me or one of my colleagues at HubSpot’s Center for Inbound Advertising.Businesses with multiple locations can even use location extensions to display the location nearest to the user, as seen in the Starbucks ad above.last_img read more

Read More »

7 Expert Cover Letter Tips to Get the Job

first_imgHere’s a hard truth: your cover letter might have almost no impact on whether or not you get hired. A hiring manager might gloss over it, or not bother reading it at all.But under certain circumstances when a recruiter is unsure if she wants to move forward with you, it counts big-time.Cover letters are important regardless of the size of the company, but can be used differently depending on the company’s recruitment goals.Download Now: Free Cover Letter TemplatesMadeline Mann, Director of People Operations at Gem HQ, says cover letters are crucial if you’re applying for a position at a small-to-medium company: “For us little guys — the companies who hire dozens instead of hundreds; the start-ups looking to change the world with team members who are equal parts talented and passionate; the tribes where each new person immediately sends ripples through the culture — we read every cover letter, and make our interview decisions based on them.”Even if you’re applying for a position at a larger corporation, writing a cover letter is still important. Our recruiters at HubSpot have said they often use cover letters when they’re on the fence about a candidate. They use the cover letter to decide if they’ll move forward.Claire McCarthy, a recruiter at HubSpot, says a cover letter is, “your opportunity to showcase your business acumen and written communication skills. Cover letters can just as much disqualify you as a candidate as they can sway me to move you forward.”At the very least, as Jodi Glickman, a communications expert and author of Great on the Job, points out: “Not sending a cover letter is a sign of laziness. It’s akin to making spelling and grammar mistakes in your resume. You just don’t do it.”Ultimately, a cover letter differentiates you from other candidates beyond the content of your resume. It can prove your enthusiasm for a company, showcase how well you’ll fit into the culture, or explain gaps in your resume.But that’s only if you write a good cover letter. Otherwise, the cover letter wastes your time, and the hiring manager’s time. To ensure your cover letter demonstrates exactly why you’re an exceptional fit, we’ve compiled powerful tips from experts in the recruiting and career development field.1. Address the hiring manager personally.Claire McCarthy, a recruiter at HubSpot, says, “Specificity is key. I can spot a generic ‘fill in the blank with company name’ cover letter from a mile away.” That specificity should start early, with an appropriately addressed letter, which says, “To [Hiring Manager’s Name].”Here are a few ways to find out who is hiring for a certain position:Reach out to any contacts you have at the company and see if they can tell you.Email or call the company, and ask who is hiring for position X.Do some sleuthing on LinkedIn or Google. Type in [hiring manager + company X] and see what you find.At the very least, you’ll want to address “The Hiring Team” instead of “To whom it may concern.”These little touches go a long way towards proving you’ve put genuine effort into this cover letter, and aren’t simply sending out generic ones to every company you find online.2. Stand out from the start, and don’t fall back on a generic introduction.John Lees, a UK-based career strategist and author of Knockout CV, told Harvard Business Review: “People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’ That’s a waste of text.”Your cover letter introduction is your one shot to capture the hiring manager’s attention and ensure they don’t throw it away. No pressure, right?Claire McCarthy seconds Lees’ point, explaining that as a recruiter, she already knows you want the job — it’s why you applied, isn’t it? She urges candidates to instead use the introduction as space to explain why you’re qualified.Start off by saying something direct, dynamic, and persuasive. Lees suggests saying something like this: “Before you read any further, let me draw your attention to two reasons why you might want to hire me …” See? This sentence sets you up to share critical information the recruiter needs to read early on.The exact contents of your introduction will vary depending on what you know of the company culture: a tech start-up, for instance, could invite a more candid or creative introduction, whereas a financial position probably deserves more stiff professionalism. You’ll need to do your research to ensure your tone fits their brand.3. Address gaps in your resume — or risk seeming suspicious.No one has a completely linear career path. Most employers won’t fault you for having career setbacks or gaps, but it’ll look suspicious if you’ve got a full six-months unemployment on your resume and can’t explain it.Bart Turczynski, a career expert and editor for Uptowork.com, suggests using your cover letter as a chance to fill in those gaps in your resume that could otherwise raise an eyebrow.Turczynski says, “use the cover letter to share what you did during that gap time. Think of any courses, [or] workshops you might have attended in that period.”It’s likely if you don’t address it, a recruiter is going to be skeptical of your work ethic. It’s important you explain what you learned or how you pursued professional growth during an unemployment period. If you took off time to travel after college, you don’t have to hide it — own up to your own life story and explain how the opportunity to travel positioned you to be more successful, long-term.4. Answer the three critical questions a hiring manager might ask herself.Jenny Foss, Founder and CEO of JobJenny.com, writes three questions hiring managers will be looking to answer when they read cover letters:Can he or she do this job?Do we like him or her?Do we think he or she is going to fit around here?Your resume partially answers the first question, but it doesn’t answer the second or third. When you’re up against plenty of people with similar skill sets, your cover letter needs to convince the hiring manager you’ll be the better fit than the rest of the pile.First, do extensive research on the company’s culture. In your cover letter, you want to try to match their tone — do they come across as goofy, relaxed, fast-paced, or conservative?For instance, if the company seems incredibly results-driven from their About Us page, you might adjust your tone to reflect how focused and disciplined you are, with points like, “Over the past year as digital marketing manager at Company A, I’ve generated $30k+ in revenue, increased organic traffic to our blog by 14% …”However, if the company seems more playful and relaxed, you might use a tone that sounds similarly fun-loving (check out 8 Impressive Ways to Start a Cover Letter, with Examples for some ideas).Answering Foss’s question two — whether you’re likeable — is harder to address. It’s often difficult to come across as likeable through digital correspondence, but you want to be authentic and use friendly and respectful phrases.For instance, you could convey a general good-naturedness via email correspondence, with phrases such as, “At your earliest convenience,” “Have a great weekend” and, “I look forward to hearing from you,” etc. Stay clear of sounding pushy or frustrated, and remain humble by focusing on past achievements (“I’m a fast learner … I got two promotions in seven months”), rather than sounding boisterous (“I’ve always been smart.”).5. Don’t waste time repeating the contents of your resume.Wasting a recruiter’s time by repeating information already on your resume is an easy way to lose their interest — plus, it’s depleting space you could be using to convince them you’re the most qualified candidate.Vicki Salemi, a Monster career expert, says, “Recruiters are looking for a cover letter that highlights your professional achievements, like the fact that you got promoted two times in three years, you earned a coveted award within your industry and/or you possess a unique skill set. Think of it as a ‘best-of’ roundup of your career so far.”Notice Salemi mentioned professional achievements such as promotions or awards: while those achievements might be listed on your resume, they aren’t explained or highlighted. Use your cover letter as a chance to explain more in-depth.For instance, your resume might say “Event planner, Two years”. But your cover letter could take it a step further: “I dealt with the nuts and bolts of the event planning process, and I have increased my leadership skills and my teamwork skills exponentially. I increased event retention and was recognized as the ‘event planner of the year’ at my company.”See? Your cover letter lets you provide critical background details about your experiences, showcasing how you’ve learned and grown from past roles.6. Prove your values and passions align with the company’s.Passion is a major indicator of success, as well as long-term company loyalty. It’s often challenging to display passion in the rigid format of a resume, so your cover letter is a good opportunity to show your excitement for the position.Madeline Mann, Director of People Operations at Gem HQ, says: “The other important ‘why’ in the cover letter is, ‘Why this company?’ It is a huge bonus in the cover letter if there is any mention of geeking out on our technology, cultural tenets, or our mission. These candidates are the ones who understand, at least on a basic level, what we are building and why it is important, and are enthusiastic about it. This gives them an edge because our small start up runs on passion and thirst for knowledge — if you don’t get excited about complex bleeding edge technology then you won’t have nearly as much fun as everyone else.”The easiest way to prove your ability to do a good job, apart from writing a list of skills, is to show recruiters you understand the company’s bottom line and crave the opportunity to help drive success. This is more convincing if your values align with the company’s, or if you care deeply about the company’s overarching goals.7. End with your elevator pitch.To write your closing statement, Claire McCarthy recommends thinking of yourself as a lawyer: “You’re making a case as to why you are a qualified candidate for this position, and why the recruiter should move you forward. What’s your value prop? What will you bring to the table, and what’s going to set you apart from the pack?”This is your chance to dig into skills or experiences that might not be obvious from your resume. With your closing statement, you want to speak confidently about how you envision your future at the company and in the position to which you’re applying. This is an opportunity to paint a picture to show the recruiter the connection between your past success at Company Y and your likely future success at her company.Be blunt. Claire recommends saying something like this: “As the most junior rep at my Boston-based company, I worked West Coast hours and hit 125% of my annual quota in 2017, and plan to take this track record of success, and commitment to my craft to Company X’s sales team.”Essentially, your closing statement should be your elevator pitch for why you’re best suited for the role. Take all your prior experiences and relate them in a convincing argument for how you’ll succeed next. Cover Letter Topics: Originally published Jun 12, 2018 6:00:00 AM, updated June 12 2018 Don’t forget to share this post!last_img read more

Read More »

Kashmir will now have political stability, says PM, dedicates Article 370 move to Sardar Patel

first_imgPrime Minister Narendra Modi paid floral tribute to Sardar Vallabhbhai Patel on his 144th birth anniversary at the Statue of Unity in Kevadia in Gujarat.Speaking at the event organised on the Rashtriya Ekta Diwas, PM Modi credited Patel for unification and said diversity is our strength, not weakness. “Centuries ago India was united by Chanakya, and after that Sardar Patel did it. No country embraces diversity like India. Our unity is the best tribute we can pay to Sardar Patel,” PM Modi said.Raking up Article 370, PM Modi dedicated its abrogation to Sardar Patel. “Article 370 is a wall that has gone now,” PM Modi said.Gujarat: PM Modi administers unity pledge in Kevadia on the 144th birth anniversary of #SardarVallabhbhaiPatel. #RashtriyaEktaDiwas https://t.co/XJDnfVMe6V pic.twitter.com/VMmCReuW42ANI (@ANI) October 31, 2019PM Modi also hit out at Pakistan on Ekta Diwas and said India’s enemies are upset by the country’s unity. “Those who cannot win wars against us are trying to destroy our unity. Even after trying for centuries, nobody could annihilate us or defeat us,” the PM said.Modi government has been observing Patel’s birth anniversary as ‘Ekta Diwas’ or National Unity Day since 2014.On Thursday morning, President Ram Nath Kovind, Union Home Minister Amit Shah among others paid tributes to Sardar Vallabhbhai Patel on his birth anniversary in Delhi.#WATCH Prime Minister Narendra Modi pays tribute to #SardarVallabhbhaiPatel at Statue of Unity in Kevadia, Gujarat. #RashtriyaEktaDivas pic.twitter.com/AXPiWb5GCsANI (@ANI) October 31, 2019Union Home Minister Amit Shah on Thursday flagged off a run to commemorate the 144th birth anniversary of Sardar Vallabhbhai Patel in the national capital.Check out more photos of National Unity Day on Indiacontent.inThe ‘Run for Unity’, which began from the Major Dhyan Chand National Stadium, saw the participation of a large number of people, including sports personalities, sports enthusiasts and personnel of central police forces among others.As the ‘Run for Unity’ event marked the beginning, Prime Minister Narendra Modi is scheduled to attend a host of events in Ahmedabad. Among other programmes, PM Modi will participate in the ‘Ekta Diwas Parade’ and later will interact with civil service probationers.Around 10 am, PM Modi will Technology Demonstration Site and participate in discussions and demonstrations on police modernisation, the Prime Minister’s Office (PMO) tweeted.The meeting will be followed by a cultural programme which will take place between 3:30 pm to 4:30 pm. Marking an end to his visit, PM Modi is scheduled to arrive in Vadodra at 5 pm from where he will emplane to New Delhi.On Thursday morning, PM Modi paid his tribute to Sardar Patel. “Tributes to the great Sardar Patel on his Jayanti. His contribution to our nation is monumental,” he tweeted.- -Tributes to the great Sardar Patel on his Jayanti. His contribution to our nation is monumental. pic.twitter.com/DMS8rN9JbpNarendra Modi (@narendramodi) October 31, 2019’Run for Unity event’ on National Unity DaySince 2014, October 31 is observed as National Unity Day and people from all walks of life participate in the Run For Unity across the country. This year too, the tradition follows.Services on Delhi Metro will begin early on Thursday to facilitate people taking part in the ‘Run for Unity’, officials said. The event will be flagged off by Home Minister Amit Shah from the Major Dhyan Chand National Stadium in Delhi.”To facilitate people taking part in the ‘Run for Unity’ on 31 October 2019, Metro services will begin at 4 AM from terminal stations of all lines and will run with a frequency of 30 minutes till 6 am. Thereafter, services will continue as per normal timetable throughout the day,” the DMRC tweeted on Wednesday.According to Delhi Traffic Police, around 15,000 participants are expected to take part in the event and the programme is likely to cause traffic congestion at the C-Hexagon, India Gate, and nearby areas.In Uttar Pradesh, Chief Minister Yogi Adityanath will also flag off the “Run for Unity” to mark the occasion, a senior state government official said. Director (Information) Shishir said that the run would start from the statue of Patel located near the Hazratganj GPO and culminate at KD Singh Babu Stadium.In his latest “Mann ki Baat” radio address, PM Modi had urged people to participate in large numbers in the ‘Run For Unity’.’Run for Unity’ is a symbol of unison and shows that the country is moving in one direction and collectively aims for “Ek Bharat, Shreshtha Bharat”, PM Modi had said.Photographs of Sardar Patel to be installed in all UP police stationsTo mark the birth anniversary of India’s first deputy prime minister Sardar Vallabhbhai Patel, his photographs will be installed at all police stations, an official said, adding that along with the photograph, a message will also be sent so that the public and police personnel could draw inspiration from it.Additional Chief Secretary (Home) Awaneesh Awasthi on Wednesday said, “At 11 am on October 31, an oath-taking ceremony will be held on the occasion of the Ekta Diwas at all police stations, police lines and police offices in the state. Subsequently, photographs of Sardar Patel will be installed there.”(With inputs from Himanshu Mishra and PTI)Also Read | PM Modi reaches Gujarat to celebrate Sardar Patel’s 144th birth anniversary, meets mother in GandhinagarAlso Watch | Is Statue of Unity of being reduced to political symbolism?last_img read more

Read More »

City nightmare as Jesus in tears & out with injury

first_imgManchester City Gabriel Jesus in floods of tears over serious injury and De Bruyne stretchered off Miles Chambers Last updated 1 year ago 22:40 12/31/17 FacebookTwitterRedditcopy Comments(23) Gabriel Jesus Manchester City Crystal Palace Getty Manchester City Crystal Palace v Manchester City Crystal Palace Premier League The league leaders must now wait to find out the severity of a suspected knee injury suffered by their star, whose World Cup could also be in jeopardy Manchester City suffered a disastrous day of injuries as Gabriel Jesus was substituted off in tears and Kevin De Bruyne was stretchered off in stoppage-time in their 0-0 draw with Crystal Palace.Brazilian attacker Jesus was visibly upset on the sidelines and had to be consoled by head coach Pep Guardiola, before Sergio Aguero replaced him in the 23rd minute .Initial suspicions were that it could be a cruciate knee injury, similar to those suffered by team-mates Benjamin Mendy and Ilkay Gundogan, and he is reported to have left Selhurst Park on crutches. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Later on, De Bruyne was clattered by Jason Puncheon as Man City counterattacked following Luka Milivojevic’s saved penalty and his injury could also see him sidelined for a significant chunk of time.Guardiola played down fears that Jesus could be out for the rest of the season and hoped that they would be without the forward for up to two months at full-time.”Yeah, he’s injured, hopefully not much, hopefully one or two months he’ll be out,” he told BT Sport.Jesus originally went down in pain just 11 minutes into the weekend’s clash, but decided to play on. It soon became apparent, however, that he was not going to be able to continue, forcing City into the early change. Gabriel Jesus Manchester City Crystal PalaceGabriel Jesus Manchester City Crystal PalaceCity will now face a nervous wait to find out the extent of the striker’s injury as they enter what will be a packed first half of 2018. In pole position to win the Premier League, the Citizens also remain active in the Champions League and Carabao Cup and will kick off their FA Cup campaign in January. Gabriel Jesus saindo de muleta com imobilizador protegendo o joelho esquerdo. #PremierLeagueSoNaESPN pic.twitter.com/UPRygMSedc— Joao Castelo-Branco (@j_castelobranco) December 31, 2017Brazil, too, will be looking on anxiously at the fate of their young star. Jesus, who took Olympic gold with his nation in 2016, had been assured of a place at the World Cup in Russia, but with the finals just over six months away a serious knee injury could end his chances of making the cut.De Bruyne’s injury appears less serious, with the Belgian having told reporters after the draw that he was okay.Guardiola will be desperate to have his creator-in-chief fully fit for the second half of the campaign, despite a 14-point lead at the top of the Premier League table giving City a healthy cushion heading into the New Year.last_img read more

Read More »

Is Belotti still a €100m risk worth taking?

first_imgTransfers Is Belotti still a €100m risk worth taking for Chelsea or Man Utd? Chris Burton Last updated 1 year ago 17:00 1/20/18 FacebookTwitterRedditcopy Comments(1) Andrea Belotti Torino Getty Transfers Manchester United Torino Chelsea Serie A Premier League The Torino striker became one of the most sought-after frontmen on the planet last season, but is he what Antonio Conte or Jose Mourinho needs now? “One-season wonder” – a title nobody wants, particularly strikers whose reputation and value rests squarely on their ability to contribute a steady stream of goals.Unfortunately for the frontmen of the world, their chosen position places them under the brightest of spotlights and under the greatest threat of being written off at the drop of a hat.At the focal point of an attack, those who make a living out of finding the back of the net take to the field every week knowing that their standing in the eyes of a global audience can shift dramatically between hero and no-hoper. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Hit a purple patch and plaudits will rain down, transfer valuations will rocket and a list of suitors will become more Manchester United than Hartlepool United.Alternatively, see the goals dry up and a barren run will have you longing for another call from the Victoria Ground.That may be a little extreme, with those at the very top of the food chain often enduring droughts in the final third without being banished to deepest, darkest Durham.The point is valid, though, with the picture in a striking sense shifting considerably from one game to the next, never mind year on year and season after season.Andrea Belotti Chelsea Manchester UnitedAmong those currently clinging to a perch towards the top of the attacking pile is Andrea Belotti, with the Torino forward having surged to the summit in 2016-17 amid a flurry of goals and much talk of a €100 million release clause.On his way to ending the season with 28 goals across all competitions, plenty of interested parties gave serious consideration to tabling a bid which would trigger a potential exit.Belotti had not quite come from nowhere to become one of the game’s most sought-after assets, but his story was one of rapid rise – with his efforts across one campaign seeing him match his combined total from the previous three.At 24 years of age, he is now in just his fourth year as a performer in the Italian top-flight, with a place on the books at Serie C outfit AlbinoLeffe occupied as recently as September 2013 – prior to a move to Palermo.He was reported to be a target for Manchester United, Chelsea, Real Madrid and AC Milan as his breakthrough season came to a close – but a combination of factors led to all eventually looking elsewhere.Speculation has surfaced again with another window now open, but is Belotti still worth the kind of risk that was considered over the summer?There is no doubting that he boasts all of the attributes required to be an elite frontman, particularly the physical qualities which often separate the best from the rest amid the blood and thunder of life in the Premier League.Belotti, though, has seen his standards dip in 2017-18, with niggling knocks doing little to aid his cause. By mid-January 16-17 17-18 Goals 14 4 Headed goals 4 0 Shot accuracy 54 42.86 Conversion rate 28 9.52 Assists 3 0 Chances created 35 18 Pass accuracy 77.66 72.79 Big chance % 60 20 Touches per game 39.59 37.89 Injuries will concern interested parties, with Torino having been forced to rule out ligament damage during a current spell on the sidelines, but it is end product on which he will ultimately be judged and any decision on future destinations made.Having now reached mid-January in the current campaign, Belotti has found the target just four times in Serie A.To put that return in context, by the same stage last term he had 14 goals to his name – including four headed efforts, compared to none this time around.He had also contributed three assists (none in 2017-18), created 35 chances (compared to 18 presently), boasted shooting accuracy of 54 per cent (currently 42.86), a conversion rate of 28% (now 9.52) and passing accuracy of 77.66% (which has dipped to 72.79).Admittedly he had made three more appearances by this point in 2016-17, but there has still been a very obvious wobble – with other numbers across the board seeing him take fewer touches in any given outing, while also getting fewer shots away, which inevitably leads to him working opposition goalkeepers less.Is he still a €100m asset?Torino like to think so, with club president Urbano Cairo having told Radio Rai: “It’s the market that dictates the prices. If [Philippe] Coutinho is sold for €160m then perhaps, if Belotti goes back to doing what he usually does, [his release clause] will be low.”Andrea Belotti Urbano Cairo release clause lowThat may be wishful thinking, or a smart PR exercise from a club aware that their most valuable asset is not pulling up the trees he once was – he certainly is nowhere near the Coutinho bracket at present.Belotti himself has said of his valuation: “I never stopped to think about the weight of that €100m tag, because I always thought I should prove my worth on the pitch and those performances would ultimately set my value. In today’s world you hear about excessive transfer fees. Clubs pay €70m-€80m or even €100m for a single player.”He is right, they do, but will they pay that for him?Such a price tag would make him more expensive than Lukaku at United and Alvaro Morata at Chelsea. So would they – as proven performers with English top-flight experience under their belt – have to step aside to make way for an untested acquisition, or would he become the most expensive bench-warmer in history?Neither Jose Mourinho nor Antonio Conte would appear to have an obvious role for him at his current asking price.It has been suggested by Italian publication Corriere dello Sport that fitness issues and Torino’s reluctance to open contract extension talks initially talked up for the new year mean that Belotti could be made available for as little as £22m.For that fee, ‘The Rooster’ becomes considerably more appealing, but the signing of any cheque with a nine-figure sum on it must surely require the subject of such an outlay to have offered more than one season of wonder, doesn’t it?last_img read more

Read More »