Qureshi was arrested during Gujarat riots

first_imgThe Gujarat Police on Friday said Altaf Qureshi, a suspected ISI agent held from Mumbai two days ago, had been arrested during a communal riot at Dhoraji in Rajkot district in 2002.After Qureshi was arrested from south Mumbai by the Uttar Pradesh Anti-Terrorism Squad (ATS), Rajkot police started a probe into his links in Gujarat, said Antrip Sood, SP, Rajkot. Qureshi, 37, accused of working for Pakistan’s spy agency ISI, had been arrested and charge-sheeted in a rioting case in his hometown Dhoraji in 2002.“On checking past records, we found he was arrested as well as charge-sheeted in a case of rioting and attempt to murder during an incident of communal violence in Dhoraji. He was part of a mob which damaged property,” Mr. Sood said. Qureshi’s family still lives in Dhoraji.“We have learned that Qureshi moved to Mumbai a few years ago. Upon learning about his arrest, we formed several teams to investigate whether he had any connections here,” Mr. Sood said.According to the ATS, Qureshi deposited money in the bank account of Aftab Ali, another ISI agent, in Lucknow for carrying out espionage activities. Ali was arrested from Faizabad in UP on May 3. Acting on leads provided by Ali, the UP ATS picked up Altaf and Javed Naviwala from Mumbai. The three were part of an espionage ring with links to the Pakistan High Commission, ATS officials said on Thursday.last_img read more

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Failure to provide Marathi translation of Governor’s address raises furore in legislature

first_imgThe Maharashtra government faced an embarrassment on the first day of the budget session of the legislature after it failed to provide a Marathi translation of Governor C.H. Vidyasagar Rao’s address to the joint session of the legislature. And Maharashtra Chief Minister Devendra Fadnavis apologised for the “grave mistake.”“This has happened for the first time in the history of Maharashtra, where the government has failed to provide Marathi translation. This comes a day prior to ‘Marathi Language Day.’ The government has failed 12 crore citizens of Maharashtra,” said Nationalist Congress Party (NCP) leader Ajit Pawar.As Mr. Rao read his speech in English, Education Minister Vinod Tawde rushed to the control room and translated the speech, which was transmitted through headphones. The Opposition, however, boycotted the speech, alleging “humiliation to Marathi language” by the government.’Unprecedented’Leader of Opposition in the Assembly Radhakrishna Vikhe-Patil raised the issue inside the House demanding strict action against the officers who failed in their duty. “This is unprecedented and cannot be taken lightly. The government must take strict action against those who are responsible,” he said.Mr. Fadnavis, in his apology, said: “It is an absolutely serious issue. The inquiry will be conducted by today evening. I wholeheartedly apologise on behalf of the government and want to assure that such a thing will not be repeated.”last_img read more

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India among top three countries where trust in government remains high

first_imgIndia continues to be among the top three nations where trust in government remains high despite a small slip since last year, according to the Global Trust Index released annually in Davos. The ranking will reassure the Modi government in the wake of tough reforms like demonetisation and goods and services tax.India is also in the trust zone as far as how the public sees business, media and NGOs. Though its position slipped to number three this year from first last year, its rating remains at ‘trust level’ with Indonesia and China ahead of it.   Read it at Economic Times Related Itemslast_img read more

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Column: A look back at the best (and mostly worst) in sports

first_imgChris Rock? Billy Crystal? Who has Ellen DeGeneres’ number?(Insert sound of crickets.)Well, since no one appears interested in a major career boost, we’ll resort to our usual method for doling out the 2018 awards.Without further ado, the winners (using that term very loosely) are:INVERTEBRATE AWARDADVERTISEMENT You see, we never even got to the point where Kevin Hart accepted the honor, then had to withdraw because people capable of working the screengrab function pointed out that he’s posted some terrible things about gay people.I guess the lack of an actual ceremony — not to mention those all-important goody bags they hand out backstage — has stifled our search just a bit.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSUrgent reply from Philippine ‍football chiefBut we’ve still got time to rectify the situation.Anyone interested? Private companies step in to help SEA Games hosting MOST READ The city of Atlanta was once dubbed “Losersville,” with good reason. Until this year, the 1995 World Series-winning Braves were the A-T-L’s only big-time champions (though those who remember soccer’s Atlanta Chiefs, all 14 of them, would beg to differ). Atlanta United broke the 23-year drought by winning the Major League Soccer championship in just its second season. While certainly out of character for the city United calls home, the title was a fitting reward for a franchise that has stunningly become one of the best-supported teams in the world. Atlanta broke its own league record by averaging more than 53,000 fans per game during the regular season. Every playoff game drew more than 70,000.MOST AMERICAN-LIKE PERFORMANCE AT THE RYDER CUPReturning to form after winning golf’s premier team competition in 2016, the star-studded U.S. team was blown out by the Europeans at Le Golf National outside Paris. One week removed from his first victory in more than five years, Tiger Woods went 0-4 in the Ryder Cup. Phil Mickelson lost both his matches as well. Europe romped to a 17½-10½ victory — its ninth triumph in the last 12 tries of the one-sided rivalry.JUAN ANTONIO SAMARANCH BOONDOGGLE CUPThis award will now be handed out every other year. In other words, during every Olympic year, when the city that just hosted the games realizes what a financial mess it left behind. After this year’s Winter Games, Pyeongchang was saddled with empty venues, feuding over who pays for upkeep and a glistening ski course that’s now an abandoned dirt runway. To the surprise of no one, there wasn’t much use for a speedskating arena, or a hockey center, or a bobsled track, or a ski-jump stadium once the 2½-week party was over. Now, it looks as if many of those venues might have to be razed because it’s too costly to keep them open. Kudos to the South Koreans, who faithfully followed the wasteful tradition established by Montreal and Athens and Sochi and Rio de Janeiro.We look forward to handing out the next prize to Tokyo in 2020.Sports Related Videospowered by AdSparcRead Next PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. FIFA research says 3.5 billion people viewed some World Cup action LOOK: Joyce Pring goes public with engagement to Juancho Triviño TS Kammuri to enter PAR possibly a day after SEA Games opening Is Luis Manzano planning to propose to Jessy Mendiola? FILE – Vegas Golden Knights players hug after a 3-0 win over the San Jose Sharks during Game 6 of an NHL hockey second-round playoff series, Sunday, May 6, 2018, in San Jose, Calif. (AP Photo/Marcio Jose Sanchez)Wanted: a host for the sixth annual Newby awards.Yes, we’re in a bit of a bind, though nothing like the good folks at the Academy Awards.ADVERTISEMENT BREAKING: Corrections officer shot dead in front of Bilibid View comments SEA Games: Biñan football stadium stands out in preparedness, completion LATEST STORIES Hotel management clarifies SEAG footballers’ kikiam breakfast issue Always one of the most competitive categories in sports, this year the choice is clear. While it’s hard to deny the spineless wonders at the World Anti-Doping Agency, who went against the advice of pretty much everyone except Vladimir Putin when they in effect forgave Russia for its massive doping operation, we’ve got to go with those who looked the other way for years when faced with very clear evidence of Larry Nassar’s serial sexual abuse. Really, folks, this should be an easy one. If you know of a doctor, coach or anyone who is abusing another human being, report it. Nassar will spend the rest of his miserable life behind bars. Those who allowed him to get away with his crimes for so long are equally culpable.URBAN LIAR 101While we’re on the subject of lacking backbone, let’s not forget Urban Meyer. The Rose Bowl will go down as his last game, but we’d prefer to focus on some other achievements that came to light during his final season as Ohio State coach. Like spending the better part of the past decade hiding, denying, ignoring and justifying the horrific behavior of assistant coach Zach Smith. Meyer served a three-game suspension, returned to lead the Buckeyes to another Big Ten title, and then announced his retirement. Of course, disgraced coaches never just fade away. Meyer says he’ll be back on campus next year to teach a course on character and leadership. You can’t make this stuff up, folks.WORST FAREWELL TOURDanica Patrick, who had far more success on Madison Avenue than she did on the race track, closed her career in appropriate style. The much-ballyhooed “Danica Double” turned into the Danica Dud when Patrick crashed out of both the Daytona 500 and the Indianapolis 500. She finished 35th out of 40 drivers in her final stock-car race, followed by 30th out of 33 in her Indy-car capper. While Patrick was undoubtedly a highly influential figure, it feels as if her career was largely an opportunity wasted.BEST DEBUTTalk about a longshot. The Vegas Golden Knights brought the NHL to the glittery land of all-you-can-eat buffets, watered-down drinks and washed-up stars. But instead of going through the growing pains that are a rite of passage for most expansion franchises, the Golden Knights won their division and made it all the way to the Stanley Cup final. Alas, that’s where the fairytale ended with a loss to the Washington Capitals. Too bad. If nothing else, it would’ve been fun to needle Toronto fans that an expansion team we presume was coached by Wayne Newton held the title champions of hockey, while the Maple Leafs haven’t won the cup in over a half-century.SPECIAL RECOGNITION FOR REDUNDANCYThe College Football Playoff is certainly a welcome upgrade over previous methods for selecting a national champion, but it’s also clear that changes are needed. The same teams keep showing up in the four-team field, including Alabama all five years, Clemson four times and Oklahoma on three occasions. Notre Dame is the only newcomer this season. An eight-team playoff would be an easy fix, giving automatic berths to each of the Power Five conference champions, another automatic berth to the top team from the Group of Five, and two wild-card spots to round out the field. Of course, that makes so much sense we can expect the powers-that-be to resist with all their might. Oh well, maybe next century.MOST UNLIKELY TITLE SEA Games: Biñan football stadium stands out in preparedness, completionlast_img read more

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UST’s Cherry Rondina grateful to get much-needed help from Eya Laure, Milena Alessandrini

first_imgOil plant explodes in Pampanga town This time, though, Rondina has star rookie Eya Laure and a healthy Milena Alessandrini, Season 80’s Rookie of the Year, in UST’s campaign in Season 81.Rondina admitted that her responsibility lightened up a bit with the addition of Laure and the return of Alessandrini, who missed four games in 2018 due to an injury.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesAnd her words rang truth since UST had a three-pronged attack in its five-set win over Adamson University, 25-21, 25-21, 24-26, 24-26, 15-6, Sunday at Mall of Asia Arena.“My load certainly got lighter by a lot because I don’t have to tell my teammates what to do because they’ll just do their job without being told to do so,” said Rondina in Filipino. Rondina still finished with 17 points but so did Laure while Alessandrini added 15 points.“I’m really thankful because Eya and Milena are there to cover up for me,” said Rondina. “This really is a team right now.”“I don’t like to think that I didn’t have any help last year since all I thought of was I just want to play, but with the arrival of Eya and the others I feel that I really do have help this season.”ADVERTISEMENT Grace Poe files bill to protect govt teachers from malicious accusations Oil plant explodes in Pampanga town Allan Caidic steals show in San Miguel-Alaska PBA Legends game Sports Related Videospowered by AdSparcRead Next US judge bars Trump’s health insurance rule for immigrants PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. center_img SEA Games hosting troubles anger Duterte MOST READ View comments Cherry Rondina. Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—Gone are the days where Cherry Rondina would carry University of Santo Tomas solely on her shoulders.Rondina was almost a one-person army during the UAAP Season 80 women’s volleyball tournament when she had to lift the Golden Tigresses and in a herculean effort that resulted into just four wins against 10 losses in the year.ADVERTISEMENT Private companies step in to help SEA Games hosting LATEST STORIES ‘We are too hospitable,’ says Sotto amid SEA Games woes ‘We are too hospitable,’ says Sotto amid SEA Games woeslast_img read more

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Antetokounmpo, Bucks get job done, complete sweep of Pistons

first_imgGriffin was on the bench for much of Milwaukee’s crucial run. He sat for the final 4:35 of the third. Antetokounmpo scored 16 points in that quarter, half of which came on free throws.Detroit led 20-8 early on after a dunk by Griffin. The Pistons were up 62-56 at halftime but still couldn’t prevent a fourth straight blowout at the hands of the team that had the NBA’s best regular-season record. Milwaukee won the four games by a total of 95 points, and no game was closer than 16.TO THE LINEMilwaukee went 31 of 41 on free throws, while Detroit was only 9 of 12. Casey was called for a technical foul in the third, and the fans weren’t at all pleased with the officiating.At one point, Milwaukee had a 32-8 edge in free throw attempts. A stat showing that was put on the main video board, but there didn’t seem to be any further reaction from the crowd.ADVERTISEMENT The Bucks will face Boston in the second round. The Celtics are coming off a sweep of their own against Indiana.“I think it’s important that we take a second tonight. Enjoy it,” Bucks coach Mike Budenholzer said. “It’s a good night for Milwaukee. It’s a good night for the Bucks.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsReggie Jackson scored 20 of his 26 points in the first half for Detroit. Blake Griffin fouled out with 7:06 remaining after scoring 22. The home fans gave him a nice ovation — then many headed for the exits. Griffin missed the first two games of the series with knee problems.“Blake played his heart out with basically one leg,” said Pistons coach Dwane Casey, whose voice was hoarse at his postgame news conference. “He fought through a lot of pain, swelling.” Philippine Arena Interchange inaugurated TIP-INSBucks: Malcolm Brogdon remains out because of a right foot injury, but Budenholzer said he might have a better sense in the next 3-5 days about a timetable for his availability. … The Bucks won every game they played against Detroit this season, including all four in the regular season. … Milwaukee had not swept a best-of-7 series since the 1983 conference semifinals against Boston.Pistons: Detroit’s most recent postseason victory was May 26, 2008, in Game 4 of the Eastern Conference finals against Boston. The New York Knicks lost 13 straight playoff games from 2001-2012, but the Pistons have now eclipsed that mark.UP NEXTThe Bucks move on to face the Celtics, who knocked Milwaukee out of the playoffs in seven games last year.Sports Related Videospowered by AdSparcRead Next Duterte wants probe of SEA Games mess Cayetano: Senate, Drilon to be blamed for SEA Games mess MOST READ Panelo: Duterte ‘angry’ with SEA Games hosting hassles DA eyes importing ‘galunggong’ anew Hontiveros presses for security audit of national power gridcenter_img Referee Tony Brown (6) keeps Detroit Pistons forward Blake Griffin (23) and Milwaukee Bucks forward Giannis Antetokounmpo apart during the first half of Game 4 of a first-round NBA basketball playoff series, Monday, April 22, 2019, in Detroit. (AP Photo/Carlos Osorio)DETROIT— Giannis Antetokounmpo scored 41 points, and the Milwaukee Bucks beat Detroit 127-104 on Monday night, completing a four-game sweep of the Pistons and advancing to the second round of the playoffs for the first time since 2001.Milwaukee closed the third quarter with a 17-3 run, taking a 10-point lead into the fourth after the Pistons had led much of the way. Detroit set an NBA record with its 14th consecutive playoff loss, a skid that began in 2008.ADVERTISEMENT PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss SEA Games hosting troubles anger Duterte Report: Kings coach Luke Walton sued for sexual assault View comments LATEST STORIES Don’t miss out on the latest news and information. Private companies step in to help SEA Games hostinglast_img read more

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Boxing: Amir Khan to make his ring return on September

first_imgAdvertisementAmir Khan will be returning to the ring on September 8th in Birmingham, England. A press conference is set to take place tomorrow with Khan’s opponent in attendance.A lot of speculation swirling on who it may be that Khan will face and the rumors have Samuel Vargas as a possible opponent. Vargas is a native of Colombia the now resides in Canada. He’s a fighter that’s not known for his power and has suffered defeat each time he has taken a step up in class.Vargas has been in the ring with IBF welterweight Titlist Errol Spence Jr where he suffered a fourth round TKO. He has also been in the ring with former welterweight champion Danny Garcia. Vargas suffered a seventh round TKO in that bout.He last fought a few weeks ago, where he battled to a majority draw against Mauro Maximiliano Godoy. If Vargas is  truly Khan’s opponent it will be somewhat disappointing, as it will be viewed as bout to make the Bolton native look good.Khan scored a first round TKO over Phil Lo Greco earlier this year after returning to the ring from a nearly two year layoff. If he does face Vargas you can clearly see that the likely plan is to match Khan against Kell Brook in a highly anticipated UK matchup. Brook who will be returning to the ring in July will be facing Brandon Cook.If the plan is to have both guys active with opponents made to make them look good, in hopes to have a even better build up to their matchup? Both men have thrown names like Jarrett Hurd and Terence Crawford as possible opponents. They would clearly make the best payday facing each other.If Vargas is announced as the opponent then perhaps we are one step closer to Brook and Khan to finally meet.Advertisementlast_img read more

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FIFA U-17 World Cup: Germany will recall 7-1 Maracana in case of clash against Brazil

first_imgGermany Under-17 football team head coach Christian Wueck said on Monday that he will have to motivate his players, reminding them of their senior teams gigantic 7-1 victory over Brazil in case of a prospective quarter-final in Kolkata.Germany’s senior team had humbled five-time world champions and hosts Brazil in the 2014 FIFA World Cup semi-finals at the iconic Maracana Stadium, condemning the South American powerhouse to their biggest ever defeat.After that historic win, Germany went on to beat Argentina 1-0 in the final to bag their fourth World Cup crown.Germany’s U-17 team on Monday overwhelmed Colombia 4-0 to enter the quarter-finals of the FIFA U-17 World Cup where they await the winner between Brazil and Honduras.Asked about a potential clash against Brazil and whether he will prepare and motivate his team keeping in mind the 7-1 demolition of the South Americans, Wueck replied with a “yes”.Germany, who didn’t live up to expectations during the group stage, rose to the occasion when it mattered, styming Colombia with four goals.The Germans needed a late goal to beat Costa Rica 2-1 in a rather insipid performance in their campaign opener and crashed to a 0-4 humiliation against Iran before beating Guinea 3-1 to ensure their passage to the second round.”This World Cup is of another level. We started against Costa Rica. Then it was a bad Monday against Iran. Then against Guinea and now we have matched the level that we wanted to see in the championship,” the coach said.advertisementStriker Jann-Fiete Arp (seventh and 65th minutes), Yann Bisseck (39th minute) and John Yehboa (49th minute) found the back of the net to overpower Colombia.”It was a very hard and rough game for us so we deserved this victory. It sounds crazy but we have to make more for our chances,” Wueck said.”So in the next match (quarter-final) whether it would be Brazil or Honduras we have to score more goals may be six or seven),” he added.Colombia failed to produce the sort of fight expected from them. Wueck however, asserted that he expected his team to win.”I was not surprised with the performance of Colombia. We know the game of the Colombia is long ball and we know that we get all the chances if we are fast. So we did that only,” the German coach said.last_img read more

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Giannis’ Triple-Double Spoils Westbrook-Harden Reunion

first_imgHOUSTON (AP) — Giannis Antetokounmpo scored 30 points and had a triple-double before fouling out and his supporting cast held on to lead the Milwaukee Bucks to a 117-111 victory over the Houston Rockets on Thursday night in a star-studded opener featuring the last three MVPs.Antetokounmpo, the MVP last season, fouled out with about five minutes remaining. He had 13 rebounds and 11 assists.Brook Lopez made two free throws with about a minute left before a layup by Russell Westbrook. But Lopez made a fadeaway shot to leave Milwaukee up 115-109 with 39 seconds remaining. James Harden added a pair of free throws before Ersan Ilyasova made a jump shot with about 15 seconds to go that sent many fans heading to the exits.Some had wondered what would happen with the pairing of the two ball-dominant guards in Harden and Westbrook after the 2017 MVP was traded from Oklahoma City for Chris Paul this summer. In their first game together with the Rockets both filled up the stat sheet, but they were unable to come away with a win after leading for much of the game.Westbrook had 24 points, 16 rebounds and seven assists, Harden, the 2018 MVP, added 19 points, 14 assists and seven rebounds. He was 2 of 13 from the field, 1 of 8 on 3s and made 14 free throws without a miss.Milwaukee Bucks forward Giannis Antetokounmpo dunks during the second half of the team’s NBA basketball game against the Houston Rockets, Thursday, Oct. 24, 2019, in Houston. (AP Photo/Eric Christian Smith)CLIPPERS 141, WARRIORS 122SAN FRANCISCO (AP) — Kawhi Leonard spoiled the Warriors’ first game at Chase Center just as he did their farewell at Oracle Arena four months ago, scoring 21 points in three quarters to lead Los Angeles to the win at Golden State’s snazzy new arena.Reigning NBA Finals MVP Leonard shot 9 for 17 and also dished out nine assists in his second game with L.A.Stephen Curry scored 23 points and D’Angelo Russell added 20 in his Golden State debut, but the Warriors got beat up the way they used to do it against the entire NBA, even giving up a 46-point third quarter.Patrick Patterson scored 20 points and Ivica Zubac had 16 points, 10 rebounds and two blocked shots for Los Angeles.Curry, who at 31 is the oldest Warriors player, was 2 of 11 on 3s as Golden State went 15 for 42 from deep.HAWKS 117, PISTONS 100DETROIT (AP) — Trae Young had 38 points and nine assists and Atlanta opened the season with a victory over Detroit.John Collins added 20 points and 10 rebounds, and Jabari Parker had 18 points. Vince Carter checked in for Atlanta with 6:52 left in the first quarter, becoming the first player to see action in 22 NBA seasons.Derrick Rose led Detroit with 27 points, and Andre Drummond had 21 points and 12 rebounds. On Wednesday night in Indiana, Drummond had 32 points and 23 rebounds in Detroit’s season-opening victory.___TweetPinShare0 Shareslast_img read more

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Awful 4th of July-Themed Posts We (Wisely) Decided Not to Write

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: A hot topic of discussion among inbound marketers is how they think of topics to write about. I personally find myself engaged in a life-long topic brainstorm — topic ideas tend to pop up at the bar, on the train, in the shower, even while I sleep. (Indeed, I’ve dreamt of blog posts I should write. This post was one of them.)And once in a blue moon, when all the stars align just right, I’ll also think of topics when I’m actually supposed to. Like, at work. This post you’re reading right now is an example of that.Me and my business blogging buddies Pamela Vaughan and Ginny Soskey were trying to think of what to write for the 4th and 5th of July, and after some spectacularly unsuccessful brainstorming, we finally thought up this very blog post you’re reading right now … a post about all the stupid 4th of July-themed posts we could write, and explaining why we decided not to write them.How meta, right? I hope you find it a nice mix of entertaining and educational — the perfect little content dose for your day off.8 Terrible July 4th Blog Posts We Decided Not to Write (And 2 We Did Write)1) “Ketchup Renderings of Marketing Thought Leaders on Hamburgers””You know what would make this hamburger better? If the ketchup looked like Seth Godin.” We decided not to write this because … well, because it’s a stupid idea. And because none of us are that good at Photoshop.2) “Mustard Renderings of Marketing Thought Leaders on Hot Dogs”The natural follow-up to the hamburger idea. Only worse, because there’s less surface area to draw on.3) “Sprocket Hot Dogs”Or like … sprockdogs? Like, renderings of the HubSpot logo made out of hot dogs?No.This idea is ridiculous, and a little too phallic, at that. Maybe we just abandon the 4th of July idea entirely. This isn’t going well.4) “Totally Ridiculous 4th of July Stock Photography”Finally! A legitimate idea. This was pretty good, because it’s based on experience — we wrote a post about awful stock photography back in November, and it performed extremely well. And since the post is image heavy, not text heavy, it would be a quick write and a quick read, not to mention easy and fun to share in social media. Perfect mix for a holiday weekend. If you read the blog yesterday, you’d know that we did, in fact, write this post! One down, one to go (we still needed a post for today, July 5th)!5) “How to Enjoy Your 4th of July Vacation”We thought about doing this post because it could incorporate practical advice for marketers, so we’d be teaching something while doing a 4th of July newsjack (holidayjack?). However, we wrote a post in the past about how to generate blog leads over the weekend, and it didn’t perform that well. In addition, a lot of the post would focus on what you can automate, and it seemed like a post that’d already been written a million times over. We didn’t want to add to the clutter on the internet, so we decided to pass on this idea. It was just … meh.6) “X Relaxing Things You Can Do Over the Long Weekend That’ll Still Help Your Marketing”Talk about a long workig title. We were thinking of writing a list of productive things you could do — like using social media, reading industry sites — that are low on brain impact, but would still make you feel like you’re working. But then we realized … people really don’t want to be working on a holiday weekend. Not in the slightest. And even if they do, they’re going to be doing real work, not half-arsed stuff like this post would recommend. So, as Jay-Z said, on to the next.7) “Marketing Doppelgangers of Founding Fathers”The problem with this one is we’d have to find marketing folks that actually look like the founding fathers, and I’m pretty sure there aren’t any. And also probably get their permission to publish their photos (the marketing people, not the founding fathers). This is basically the ketchup Photoshop fiasco all over again.8) “The Best 4th of July Fireworks Displays [SlideShare]”There isn’t even a semblance of a marketing tie-in here. If we published this, we’d just be Mashable.9) “How Our Customers Are Enjoying the 4th of July [SlideShare]”It’d be impossible to solicit those photos without making some poor sap work on their long weekend. And we’re not that cruel.10) “Awful 4th of July-Themed Posts We (Wisely) Decided Not to Write”After throwing out 8 terrible topics (actually, there were a few other equally miserable iterations of many of these), we were getting pretty slap happy. I quipped we should just write a list of all the terrible topics we’d just come up with during our brainstorming session. And then we thought … actually … breaking down a topic brainstorm session might be pretty helpful. And this one might have some doses of entertainment, too, because we had some massively stupid ideas.Bingo! That’s our July 5th post! You just read it :)So, now you have an idea of what a topic brainstorm looks like — for us, at least. If you’re having trouble coming up with topics to write about, grab a couple of colleagues, start throwing stuff out there, and iterate on it until you get a gem. Most of the ideas are, quite honestly, quite terrible. That’s alright! It gets the brain working, and you can throw out what doesn’t work for the couple of ideas that are worth a try. To everyone still celebrating 4th of July, happy long weekend! And please share your own ridiculous blog posts you wisely decided not to write in the comments.Image credit: janeyhenning Holiday Marketing Originally published Jul 5, 2013 9:00:00 AM, updated February 01 2017last_img read more

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The Single Best Way to Convert More in Your Next Busy Season (and 4 Tactics to Get Started)

first_img Originally published Dec 22, 2014 10:30:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you run or work for an ecommerce business, you’re probably looking forward to some quiet time after the busiest few weeks of the year. Or perhaps your business has a different form of seasonality, and you’re just starting to prep for the next big shopping season. Either way, seasonality is constantly on the minds of ecommerce professionals. It elevates the pressure to perform and seriously increases the penalty of mistakes.As a result, there are dozens ongoing activities on the docket across both IT and line-of-business groups when preparing for elevated levels of traffic and activity. Many of them are covered in this interactive infographic, including how the business and technology sides of the house can approach key challenges like UX optimization, mobile, and monitoring. In this post, though, I’ll focus on one key aspect of seasonal preparation: optimizing website performance.The Biggest Opportunity?A strong case can be made for crowning website performance the single most important feature of ecommerce user experience.For one, studies have linked seemingly small changes in performance to major increases or decreases in conversion rate. One study found that a 1 second increase in page load time caused a 7% decline in conversions, while another found that a 2 second reduction in page load time doubled conversions.But there’s an even simpler way to frame the argument. Consider this: elements like design, copy, and visitor flow are important, but they are quickly made irrelevant if the user bounces away because she grows impatient with a slow page load. There can be no user experience without a user!Unfortunately for users of the Internet everywhere, this is not a problem that technology has yet solved at scale. Even as innovations have led to improvements in certain pieces of the complex process of delivering a web or mobile app to a user, page load times across the web have been slowing year over year. Thankfully, there’s a lot you can do individually to make your site stand out above the rest. But first, let’s look at how we got here.The Challenge, or “How Did We Get So Slow?”Online retailers have an especially difficult road to achieve fast performance. This unfortunate position is the result of a growing imperative to produce extremely rich online shopping experiences. In short, users now expect to find lots of super hi-res images, videos, and useful (some say flashy) features like integrated reviews, live chat, and social media.Without these features retailers risk appearing outdated, so ecommerce teams have added them in droves.The proof of this trend is on the scales: pages across the web have been growing in number of bytes (commonly referred to as “weight”) on a nearly exponential scale since the early 2000s. And while the growth in page weight may be slowing slightly of late, it’s far from done. Just last year the pages of top ecommerce sites grew by 67% year over year.What Does Page Weight Gain Mean for Performance, Exactly?It’s intuitive to draw a line from “more stuff” to “takes longer.” More bytes means more work to be done. But here’s the key: to date, web browsers have borne the brunt of the weight increase.Today, bytes can travel across the Internet’s “middle mile” faster than ever. But once they arrive at the client – your PC, phone, tablet, or other device – it’s up to the browser to parse and render the incredibly complex and resource-intensive array of content. That’s where the slowdowns in performance we all know and hate occur: the client side, or front end.Many website owners have found this out the hard way when they employ expensive, old school solutions to the performance problem. When users complain about slow pages, they jump to upgrading web hosting, buying new servers, or migrating to new ecommerce platforms. Sure, these are all necessary steps when scaling up an online business – but right now we’re talking about performance. From the perspective of the end user, these upgrades barely register if the content on the pages doesn’t change. The Performance-Feature BindThis confluence of factors has placed ecommerce shops in a bind, where the imperative for more, more, more runs counter to (and often takes precedence over) the prerogatives of the IT folks who know this additive approach leads to slow load times. It seems that many organizations know their performance could be better, but still can’t resist the promise of a sexier, trendier app.The bind is problematic for everyone involved. The IT group’s job gets harder and harder with no equivalent adjustment in expectations, while business groups are frequently frustrated by flat conversion rate growth. Every year there’s talk of the latest tools and designs for improving ecommerce success, and relatively little on reconciling the competing needs for new features and better performance.Tactics: What You Can Do to Escape the Bind If you want to gain an edge on the competition in your next busy season, the best preparation is to focus on performance first – features and design second. Once you’re committed to putting performance high on the list there’s a whole world of options, including:1) Start at the source.Be maniacal about reducing page weight and requests. Compress the heck out of images (Compressor.io is a great tool for this); they comprise well over half of the total weight of most sites. That includes using “lossy” image compression, which achieves huge weight savings by degrading the quality of the image slightly (but not enough to be noticed by the naked eye, if done properly). Script minification and other forms of compression can add to those savings.And don’t forget – hold onto your hats marketers – you can simply get rid of content and features. If you can’t prove beyond a doubt that an element of your site is helping to engage and convert users, you should be asking: what’s it doing there?2) Watch out for JavaScripts served by third parties.Third party scripts act as single points of failure for your pages, and they litter today’s sites because they are seen as harmless. Make sure they’re optimized and don’t execute blocking behavior.3) Then take it to the next level by manipulating the rendering sequence.Maybe your hot shot dev team has the site compressed and stripped down as far as it can go — at that point the next level of front-end optimization is to leverage delay loading, lazy loading, and on-demand loading in order to prioritize the rendering of elements on a page. For instance, if you know that your live chat widget bogs down performance, and you also know that feature is rarely used within the first 10 seconds of a page visit, then set it to start loading only after everything else on the page has finished rendering.This is a burgeoning area of performance optimization, and there’s a lot of cool activity around these tactics. 4) Go beyond CDN.One of the classic ways to amp up performance for ecommerce retailers is to cache static content on a CDN. But as we know, today the hardest work occurs is in the browser, and for that reason CDNs are just a lot less effective than they used to be. For today’s dynamic and complex sites, the new frontier is contextual optimization: automatically recognizing user device/network and altering page content on the fly to match the context.TakeawaysIf performance wasn’t your top priority in 2014, consider making it so in 2015. You may be shocked to find that amping up performance yields big results when compared to UX innovations you’ve implemented in the past.If you’re sold on performance and want to learn more, Yottaa’s resources page is full of deep-dive guides and tips on performance optimization. And while you’re at it, check out our interactive infographic that covers performance as well as many other facets of seasonal business prep. Conversion Rate Optimizationlast_img read more

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River Plate to start Libertadores title defence vs Alianza Lima

first_imgAsuncion, Dec 19 (IANS) Argentine club River Plate, the reigning Copa Libertadores champion, will start their title defence with a group stage match at Peruvian club Alianza Lima on March 6, the South American Soccer Confederation (Conmebol) said.A day before, Bolivian club Jorge Wilstermann will host 2018 runners-up Boca Juniors, who lost to their cross-town arch-rival in a final played in both Buenos Aires and – due to an outbreak of fan violence – in Madrid, reports Efe.In other action on March 5, Brazilian club Flamengo will visit the winner of the Bolivian soccer league’s 2018 Clausura championship.On March 6, Colombian club Junior will host Sao Paulo side Palmeiras.The 2019 edition of the Copa Libertadores will begin on January 22-23 with three qualifying stage matches: Delfin (Ecuador) – Nacional (Paraguay), Deportivo La Guaira (Venezuela) – Real Garcilaso (Peru) and Bolivia 4 (the last Bolivian league qualifier) – Defensor Sporting (Uruguay).The group stage of the Copa Libertadores – South America’s premier club soccer competition – will run until May 9, with Jorge Wilstermann hosting Colombian club Deportes Tolima and Boca receiving Brazilian side Athletico Paranaense in the final two contests.–IANSgau/bglast_img read more

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How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers [Infographic]

first_imgSaveHow do you hold your audience’s attention? Let us know in the comment section below. We’re easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of … oh look, a cat! Holding concentration in the digital world is difficult. In fact, it’s gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds — that’s shorter than a goldfish.And if you’re struggling to keep people on your site then you’re not alone. Typically a person will leave a web page in just 10-20 seconds — which isn’t a very long time to convince them that they should be using your services.So when it comes to marketing to your audience, how do you capture their attention long enough to take notice of you? Take a look a look at this infographic from Wyzowl to discover the facts about the shortening human attention span and what marketers can do about it.Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Marketing Trends Originally published Nov 6, 2015 12:00:00 PM, updated August 27 2017last_img read more

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How One Company’s New Blog Strategy Increased Lead Flow by 700% in One Year

first_img Blog Optimization Topics: Originally published Apr 4, 2016 7:00:00 AM, updated February 01 2017 Ever feel like your business is too “niche” to benefit from blogging?Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it’s likely that people are searching for the content you’ll create. The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. In fact, some of the most dramatic successes we’ve seen with blogging come from businesses in niche industries.Take Conversant Bio, for example. They sell human tissue samples to researchers who use them for studies that advance modern medicine. Pretty niche, wouldn’t you say?Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.As part of HubSpot’s 2015 Year in Review, we wanted to celebrate the success of our partners and the impact they’ve had on their clients businesses. So I caught up with SmartBug Media’s founder and CEO Ryan Malone to get the inside scoop on how they approached Conversant Bio’s blogging strategy and what they did to impact lead flow so dramatically.The Strategy ShiftConversant Bio’s target buyer isn’t your typical internet surfer. Their buyers are predominantly large pharma researchers who focus on really specific diseases, like lung cancer and leukemia. And it turns out these researchers conduct a lot of their research through search on the web — or at least start their research on the web.What does that mean for Conversant Bio? That they had the opportunity to attract these researchers to their website via search engines — if only they could rank for those really specific, disease-related keywords.To help Conversant Bio attract more qualified prospects to their website, the folks at SmartBug Media wanted to help turn them into industry thought leaders and sources of reliable news and educational content around specific disease research and techniques. To do that, though, Conversant Bio would have to shift the way they marketed themselves.”We made the recommendation that they stop marketing as a tissue sample company, and start marketing as a subject-matter expert in each disease state,” Malone told me.The biggest way they did this? By setting up a blog, and then being really strategic about the topics they wrote about.”Rather than writing a blog post on ‘The 10 Benefits of a Tissue Sample for Research,’ we had them start writing about topics like what’s happening in blood oncology research or how certain types of cells have become important to blood oncology researchers,” said Malone. “Then, we folded in how the clinical and genetic profiling of these skills have helped researchers do better experiments.” That’s where Conversant Bio’s product — those tissue samples — could come in.Step 1: Increasing Organic Search Through Keyword ResearchBefore focusing on lead conversion, the folks at SmartBug started with the goal of increasing organic traffic to Conversant Bio’s website through the blog. To increase organic traffic, they did keyword research to find actual search terms that people were entering into search engines around specific topics (in their case, specific disease states).How did they conduct keyword research? By talking to subject-matter experts for each disease state, putting together lists of keyword ideas, and then using keyword research tools (like these) to build out long-tail keywords that they could then tie back to their product. They chose long-tail keywords to solve for lead quality in the long term, since website visitors searching long-tail terms will often be more qualified.Although the talented writers at SmartBug Media have a fair amount of health care expertise, they spoke with those subject-matter experts to get a better understanding of the type of language their target buyers — those pharmaceutical researchers — were using. “It was a strategy that allowed us [at SmartBug Media] to move really quickly on those niches,” Malone explained. “By talking to those subject-matter experts, we leveraged their expertise to learn the language of the researchers [who made up Conversant Bio’s buyer personas], and then combined that with blog title strategy.”Once they did that, they found it fairly easy to actually research and write optimized blog posts around those keywords. Step 2: Blogging Regularly Using Those KeywordsOnce the folks at SmartBug Media had a solid list of long-tail keywords to work from, they began writing optimized blog posts — while continuing to do more keyword research to build a backlog for future posts.”We would take terminology from subject-matter experts, use them to create a list of targeted blog post titles, give those titles to the writing team, and they would write the blog posts,” explained Malone.For example, if they discovered that a lot of pharmaceutical researchers were searching for the term “breast cancer mutations,” they would create a list of blog post titles optimized for that keyword — like this one, titled “Methods to Detect Breast Cancer Mutations in FFPE Samples.”They focused each blog post on one (sometimes two) long-tail keywords, and made sure those keywords showed up in the title of the post, in the body (especially the headers), in the URL, and in the meta description, as is best practice for optimizing blog posts for SEO.SmartBug’s writers started at an entry-level retainer with Conversant Bio, which had them writing between four and six blog posts per month. Although that’s fewer monthly posts than we’d normally recommend, they found that these posts began to rank fairly quickly thanks to their industry and super-niche topics.”Our keywords were so narrowly targeted in an industry where people haven’t really embraced inbound yet, so post ranking caught on really quickly,” said Malone.In fact, take a look at Conversant Bio’s website traffic below, which Malone says is mostly blog traffic.SmartBug Media started blogging for Conversant Bio in January 2015, which is when you see traffic begin to increase over time. Traffic growth significant over the next year, peaking in October 2015 at roughly 34,000 visits per month, before the annual holiday traffic dip.More importantly, you’ll notice that organic traffic (represented by green in each bar) constitutes about 70% or more of their overall site traffic. Malone attributes this largely to keyword optimization on the blog.Not long after Malone and his team began blogging for Conversant Bio, they started creating more sophisticated content around their best keywords in an effort to turn some of those increasing blog visitors into high quality leads. Step 3: Solving for Leads With Gated ContentOnce they got the blog post machine going (with the help of HubSpot’s blog editorial planning template), it was time to create content like ebooks they could gate behind landing pages to collect leads.You see, when SmartBug first started blogging for Conversant Bio, they were ending blog posts with call-to-action buttons leading directly to product pages to relevant tissue samples. For example, for blog posts about breast cancer mutations, they might end with a CTA like this one leading to their product page for the relevant tissue sample:Image Credit: Conversant BioBut after only a few months of blogging, they saw their efforts to bring in more traffic was working — and it was time to invest in writing long-form content.Essentially, their strategy was to write ebooks about the same long-tail keywords they were blogging about so each blog post was paired with an ebook CTA that was highly relevant to what internet searchers were looking for.”In addition to the traffic increase, the level of specificity in the targeting we did also increased our lead flow,” said Malone. And results were significant: Conversant Bio saw a 250% month-over-month increase in lead growth, with the proportion of marketing qualified leads increasing from 10% to 80% during the same time — an increase of 700%.”The sales team at Conversant Bio used to get a lot of unqualified leads,” said Malone. “They’d get people who had been searching online for some human tissue-related topic that wasn’t specific to what they sold, or people who weren’t really a fit from a sales perspective.”But in 2015, the percentage of their lead quality went up sevenfold. The percentage increase marketing qualified leads — from 10% to 80% — happened because those researchers were searching for a very specific, myopic thing.”Step 4: Folding Content Into Well Rounded CampaignsPaired with social media promotion, lead nurturing, and conversion paths, those optimized blog posts were successfully bringing prospects into Conversant Bio’s sales cycle.Malone says many of the folks who would end up purchasing the product would come in to the blog through organic search, download the ebook, get nurtured via email, and then receive a follow-up from Conversant Bio’s sales team.The result? The ROI for their campaigns was an astounding 3,558%.None of this would have been possible without the realization that becoming an educational resource for their target buyers was the best way to bring in high quality traffic from search.“Before the SmartBug-driven inbound marketing campaigns, the majority of our web leads were not well targeted,” Luke Doiron, Conversant Bio’s chief commercial officer, told SmartBug Media. “We’re experiencing significant ROI on our campaigns. Based on our historical customer purchase patterns, we expect the three-year return on this initial six-month investment to be above 14,500%. We’re thrilled!”Want to see who else in the inbound community has seen success? Check out HubSpot’s 2015 Year in Review.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]

first_img Topics: Color has a major impact on how we perceive the world around us. Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences and buying habits.  But selecting the right colors for your company logo (or a client’s logo) can be tricky. You want the color scheme to attract your company’s target consumers and elicit positive emotions, but your own personal color preferences can easily get in the way.Click here to download our ultimate toolkit for social and PR branding. Just because blue is your absolute favorite color, it doesn’t mean your target persona feels the same way. You need to put yourself firmly in their shoes to find a color scheme that reflects their preferences, habits, and interests. How to Pick the Perfect Color for Your LogoThis quirky flowchart from the folks at 99designs can help you select the perfect colors for your next logo design project. Just imagine your brand is a person, and answer the questions below. The flowchart will lead you to a color combo that suits your brand’s personality and reflects the image you want to project to consumers. Image Credit: 99designsWhat colors are your favorite brand’s logos? Let us know in the comments. Originally published Apr 10, 2017 5:00:00 AM, updated June 30 2017 Slogans & Taglines Don’t forget to share this post!last_img read more

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What in the Name of Marketing Is Reverse Positioning?

first_img Originally published Nov 8, 2019 4:00:00 AM, updated November 08 2019 Reverse Positioning In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets.In 2015, Dove released a campaign that celebrated women, rather than showcasing their deodorant or body wash.The tactic used in these campaigns is called “reverse positioning.” It’s a unique marketing strategy that emulates this quote coined by marketing cartoonist Tom Fishburne:”The best marketing doesn’t feel like marketing.”Access Now: Free Advertising Checklist + Best Practices VideosSo, what goes into reverse marketing, and why does it work? Also called breakaway positioning, this marketing strategy uses techniques such as informing consumers about the different features of products, how they were made or function, or even their appearance. This builds consumer trust and awareness.In breakaway positioning, a call to purchase may not be included. The focus of the campaign might be the company values or beliefs of the consumers.Patagonia reverse positioning examplePatagonia ran a successful reverse positioning campaign in 2011. The idea was to educate consumers about sustainability and promote environmental awareness. The outdoor brand reminded consumers that producing jackets doesn’t help the environment.Image Source”Each piece of Patagonia clothing…emits several times its weight in greenhouse gases, generates at least another half garment’s worth of scrap, and draws down copious amounts of freshwater now growing scarce everywhere on the planet,” the ad read.Rather than advertising to consumers to “buy-buy-buy” on Black Friday — a holiday specifically centered around that purpose — Patagonia did the reverse. The company successfully educated consumers on how Patagonia products add to the destruction of the environment, solidifying their stance on sustainability as important to its brand and its audience.The effect of this campaign was to attract consumers who want to cut down on their carbon footprint.Dove reverse positioning exampleDove approached reverse positioning in a similar way. By running a campaign celebrating women, rather than promoting hygiene products, consumers felt connected to the company and identified with the brand.Image SourceThe effect of this campaign was that consumers purchased Dove products because the company showed its goal wasn’t only to make sales. In the example billboard above, Dove didn’t even list pricing information. Instead, they promoted body positivity and empowered consumers to love themselves.Let’s put reverse positioning on an SMB scale. Let’s say you’re in charge of marketing for a website that helps job seekers identify roles to apply for — like LinkedIn or Indeed — and you want to try your hand at reverse positioning. How would you accomplish that? This is what we’ll cover in the next section.Reverse Positioning StrategyFirst, identify what’s important to your target audience: professionals searching for jobs online. This can be done by surveying consumers and asking value-based questions. For instance, find out what is important to them about the job search or how they look for companies that are appealing to them.Dove surveyed their consumers and found that only 4% of them felt that they were beautiful. Because of this statistic, Dove realized they could emphasize the beauty of women in their campaign.Next, identify what’s important to your company. Maybe your business values creating meaningful, streamlined connections between customers and recruiters. Maybe it’s deconstructing stigmas around the “perfect” employee, such as location, age, or degree.Check out this page on Patagonia’s website, which is dedicated to educating customers about their stance on sustainability.Image SourceAfter aligning your beliefs with those of your target audience, create a campaign that educates customers on those values. You could create an Instagram post emphasizing how your company doesn’t focus on finding a perfect person, but a real person.You could also create an infographic containing survey results, as Dove did, and create a catchy tagline that highlights your company values. A good option for recruiting company could be “The perfect candidate doesn’t exist,” because it shows company values and audience beliefs.The important thing to remember about reverse positioning is that the focus is not on earning an immediate purchase, but educating consumers about the functions of your product or business that normally wouldn’t be highlighted. Try to stay away from prices in this marketing strategy. That’s not as important.Feel free to refer to this graphic when building a reverse positioning strategy. The campaigns don’t have to be flashy or expensive, just honest. The goals of this marketing tactic are to educate consumers, build brand loyalty, and show your customers that you value what they do and who they are.Even though reverse positioning isn’t a widely used marketing strategy, it’s an incredibly effective one. It gives your consumers knowledge about where your company lands on beliefs that are important to them.Remember, “The best marketing doesn’t feel like marketing.” Topics:center_img Marketing Strategy Don’t forget to share this post! Reverse Positioning is a marketing strategy in which brand or cause awareness, or consumer appreciation, is the primary goal, instead of moving the buyer to purchase a specific product.last_img read more

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Ashes: Stuart Broad sends Jofra Archer warning to Steve Smith ahead of return in Manchester

first_imgEngland fast bowler Stuart Broad said he is looking forward to another “tasty” battle between Steve Smith and Jofra Archer in the 4th Ashes Test, starting September 4 in Manchester.Stuart Broad expects no let up from highly-rated Jofra Archer and that the England fast bowler will be buzzing in captain Joe Root’s ears to get the ball whenever Steve Smith walks into bat at Old Trafford.The England pace spearhead’s comments come after Steve Smith was added in the 12-man squad for the 4th Ashes Test. With the series level at 1-1, Smith’s return is being seen as a massive boost to Australia and Broad’s comments has certainly added spice to the ongoing series.Notably, Steve Smith had to miss the 3rd Test in Headingley due to a delayed concussion after a Jofra Archer bouncer struck him on the neck. Smith needed medical attention but he carried with his first innings only to be ruled out of the 2nd innings.In Steve Smith’s absence, England went on to win the 3rd Test by 1 run after Ben Stokes helped the hosts complete a miraculous chase of 359 runs.”It was a really tasty bit of cricket at Lord’s. Smith was on 80, playing beautifully, and Jofra went from 84mph to 95mph. He was really charging in,” Stuart Broad said on the eve of the 4th Test.He added: “That sort of cricket is awesome to watch on the telly or from the stands but when you’re stood at mid-on, it’s pretty special. Hopefully we can have a battle like that again.”advertisementFeels like doctors are running out every 10 overs: Stuart BroadStuart Broad himself had been on the receiving end of a vicious bouncer from Varun Aaron in 2014. The England star suffered a broken nose and revealed he had nightmares after the blow to his face.Broad’s ability to play bouncers diminished after the blow but the England pacer expects no such psychological effects of the Jofra Archer’s bouncer on Steve Smith.”Smith has got a bit more skill than me with the bat so it probably won’t affect him. I don’t think I’ve ever played in a series where so many people have been hit in the head. It feels like the doctors are running out every 10 overs, doesn’t it? But that’s part of Test cricket,” Broad added.Australia have dropped Usman Khawaja to accommodate Marnus Labuschagne who shone after coming in as Test cricket’s first-ever concussion substitute in Leeds.Mitchell Starc, who missed the first 3 Tests, has also been added to the 12-man squad after the left-arm pacer’s impressive outing in the recently-concluded tour match against Derbyshire in Manchester.Also Read | Jasprit Bumrah, Ishant Sharma and Mohammed Shami make India pace unit peerless in Test cricketAlso Read | India vs West Indies: Can feel for batsmen who face Jasprit Bumrah, says Virat KohliAlso Read | Dressing room feels calm when Hanuma Vihari is batting: Virat KohliAlso See:last_img read more

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Sevilla to hire former AC Milan boss Montella

first_imgSevilla Sevilla to appoint former AC Milan coach Montella Ryan Benson 01:46 12/29/17 FacebookTwitterRedditcopy Comments(0) montella-cropped Getty Images Sevilla Primera División Cádiz v Sevilla Sevilla v Real Betis Cádiz Real Betis Copa del Rey The former AC Milan boss is set to take charge at the La Liga side after reaching a “principle agreement” with the club Sevilla have chosen Vincenzo Montella to succeed Eduardo Berizzo as head coach after reaching a “principle agreement” on a one-and-a-half-year deal with the Italian.Montella has been out of a job for just over a month after he was sacked by AC Milan on November 27, with the Serie A giants enduring an underwhelming start to the season despite spending a reported €196 million in the transfer market.The former Italy international left Milan seventh in Serie A, though they have slipped even further down the table to 11th since Gennaro Gattuso took over. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Although Sevilla have not won any of their last four games in all competitions, Montella joins them in a strong position, with Berizzo getting sacked despite the club sitting fifth in La Liga and having booked passage to the knockout phase of the Champions League, where they will meet Manchester United.The dismissal of Berizzo – who had only recently returned from prostate cancer surgery – came about due to a string of poor performances and unsatisfactory results, while he is also reported to have had a strained relationship with members of the first-team squad.2015 – The best result for Montella as manager in European competitions was the UEL semifinals when Fiorentina were eliminated by @SevillaFC_ENG (0-5 in the tie). Takeover pic.twitter.com/UtHc3ARJUe— OptaJose (@OptaJose) December 28, 2017Montella is still technically on gardening leave and contracted to Milan, but providing his severance negotiations with the Serie A giants go to plan, the 43-year-old will sign his contract on Friday and take charge of first-team operations a day later.The move will see Montella link up with striker Luis Muriel – who became Sevilla’s record signing in pre-season – once again, having worked together at Sampdoria.Montella’s first match in charge will be in the Copa del Rey at Cadiz on January 3, before making his La Liga bow three days later at home to bitter local rivals Real Betis.last_img read more

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Uniform Review: Black and Chrome Helmet Makes All-Black Unis Elite

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. To start off, I have to say how awesome it was seeing TCU wear the Kneeling Cowboy decal on their helmets this weekend. #StillwaterStrong #big12strong #gofrogs pic.twitter.com/KjCZ8JrOtC— TCU Equipment (@TCU_Equipment) November 7, 2015What a great gesture. The only way it could have looked better was if it was on the greatest TCU helmet ever: Screen Shot 2015-11-09 at 1.02.23 PMCan someone explain to me why these helmets are collecting dust? Let’s move on to the real reason why you’re here: the undefeated Cowboys. We should give Carson props for predicting all black, but the real props go to the equipment staff. This helmet seemingly came out of nowhere. What mad scientist is working back there taking helmets apart and putting them back together in new and exciting ways? Better yet, how can I apply for this job? If I were to rank my top ten OSU helmets, and one of the rules was that I had to choose at least one helmet with the Pete logo to place in the top five, I would pick this one. In general, it took me a while to get used to the helmet stripe, and even longer to get used to Pete logos, but I loved this helmet the first time I saw it. This helmet really works well with the all black uniforms. All black already exists as one of the sharpest combos in everyone’s minds, so adding the chrome stripe and chrome facemask makes the combo elite. Remember when the all black combo arrived on campus as a freshman in 2011? It’s like we’re seeing it after four years of strength and conditioning under Coach Glass. Oklahoma State is 9-0 and the Cowboys remain undefeated with the uniform matchups. As always, it’s a great time to be a Cowboy. As we look ahead to next week, I’m sure it has crossed the minds of many that OSU shouldn’t wear Black-White-Orange at Iowa State. Even though we have exorcised the combo by defeating OU, it’s probably a good idea to show up ready to play in a different combo. We are experiencing a revival due to the number of new options to choose from with all of these amazing helmets. What would you like to see the Pokes wear for their last road game of the season? last_img read more

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The 2015 Oklahoma State Defense Was Worst Statistically Since 2008

first_imgWe should chat about the Oklahoma State defense for a bit. Glenn Spencer and Co. got railroaded there at the very end of the year and ended up ranked No. 70 in the country in defensive efficiency — that is points allowed per possession — at 2.20 per possession.That’s the worst number OSU has allowed since 2008. Lower is better on this graph. All numbers found here.Screen Shot 2015-12-01 at 7.59.19 AMNow, they were facing some elite offensive teams (which matters) so I went back and looked at how many offenses OSU kept below their season average in points scored per drive. Turns out, almost all of them.AdChoices广告One thing to note is that these numbers are a bit skewed because I took into account every single drive in a game for my numbers and BCF Toys, which I used for teams’ season average, tosses out garbage time drives. But still, it works.What we’re looking at here: The black star is each team’s average points scored per drive on offense for the entire year and the orange dot is what each team did against Oklahoma State.OU rolls. (USATSI)So OSU’s defense held every team except Kansas State, Iowa State and OU below its season average. That’s pretty good. That Baylor number looks bad, but Baylor was averaging four points a drive until it boarded Noah’s Ark in Ft. Worth last week.The Iowa State and OU numbers are obviously really bad. You can’t let Iowa State display the same efficiency as Baylor. That’s terrible. And it honestly felt like OU scored on every drive.I’m not sure what my takeaway is here. On one hand, that vaunted Glenn Spencer defense couldn’t crack the top 60 in points per drive allowed over the course of a full season and showed out as the worst defense since 2008 (!!)Now, I do think QB play was much better in the Big 12 overall than it has been for a few seasons so I think that makes this year’s defense better than last year’s (it also still has the bowl game to get better or worse), but it’s certainly not the D we thought it was back in October. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

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