Print ads earn nod

first_imgReal Estate television personality Andrew Winter at The Ville. Picture: Evan MorganREAL estate television personality Andrew Winter says print advertising is still crucial in marketing properties for sale.Mr Winter who features on shows such as Love it or List It and Selling Houses Australia was in Townsville on Wednesday to talk to real estate agents about the benefits of print advertising.More from news01:21Buyer demand explodes in Townsville’s 2019 flood-affected suburbs12 Sep 202001:21‘Giant surge’ in new home sales lifts Townsville property market10 Sep 2020While hosting a luncheon at The Ville, Mr Winter said it was a myth that print advertising wasn’t effective in a digital world.He said most house hunters buy properties vastly different from what they were originally searching for and print advertisements were crucial for targeting passive buyers who may not realise a particular property or area is what they have been searching for.“In my experience the buggers never buy what they started out looking for,” Mr Winter said.“That is where the passive buyer comes in and that’s where print can still work.”Mr Winter said newspapers were a good place to start as they were widely read.“Advertising is a form of marketing and it is only a waste of money if it’s targeting the wrong areas,” he said. “The beauty about the property supplement here and in other local areas is that is probably the one place people would be looking (for property).”last_img