display volume change
publishers are very concerned about the volatility of income, today we will help you in-depth analysis of how to know the reasons behind fluctuations in income, and take appropriate measures.
CPC is determined by the advertiser’s bidding and is not controlled by the publisher. Many of the changes in CPC are seasonal, for example, advertising in some industries adds more advertising money during holidays or back to school.
as publisher, the best way to improve CPC is to choose to support all forms of advertising text ads, picture ads
The decrease in
, CPC change,
if you find that revenue fluctuations are due to changes in advertising display, you should take the following actions:
the Internet bubble of silence, in the recovery process, different e-commerce platform is moving towards a more rational direction of rapid development, booming. E-commerce has become an important platform for domestic and international enterprises to expand the international market. For some time to come, the real breakthrough in the development of e-commerce will appear in the field of B2B, that is, business to business e-commerce. In the upper and lower reaches of enterprises engaged in online business activities, rather than the basis of network economy, it is better to focus on the development of e-commerce.
Research Report of
first of all, as you all know, the AdSense revenue depends on the following factors: display volume, click through rate CTR, and CPC. At the same time, many high-quality websites still have positioning advertising revenue. The following are the key factors for analysis,
checks whether the site displays public service ads, or whether the ads show technical problems, or whether the site violates policy and is stopped advertising. If the ad is not successfully displayed on the site, the amount of display will not be recorded.
CTR is often due to insufficient positioning of the site’s interface or advertising. So when CTR is down, you should start with improving your website interface and advertising positioning to check if the site is pulling out of the problem. If the AdSense system is unable to grab your web page, you may display irrelevant ads.
CTR if you continue to slowly decline, it is very likely that your website users on advertising gradually produce visual fatigue, then you can test some new ad formats, ad placements and color, give the user some freshness.
advertisers will also have an impact on CPC when they are online or finished.
don’t forget the traffic that the search engine brings. Use the webmaster tools to make sure that shlf1314 correctly captures and collects your site. Think back to the recent, you are not on the site to do promotion, is not a promotion campaign is over, so lead to traffic decline? Is there a website link to your site, to bring you a lot of traffic?
, CTR change,
you are not just to modify the website? Is not new advertising layout caused the decrease of CTR? You can refer to the problem of layout optimization techniques to improve our advertising, using 728x90300x250160x600 three "trump card" advertising format, and try to put the first screen advertising on the home page and the content page, can effectively improve the CTR.