The Smart Marketer’s Guide to Growth Hacking [Master Class + Free Download]

first_img Topics: Don’t forget to share this post! Originally published Oct 20, 2016 6:00:00 AM, updated July 28 2017 Back when Sean Ellis first coined the term “growth hacking” in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.But what exactly is growth hacking, and how is it different from regular marketing?In short, growth hacking combines technology, creativity, analytics, and innovative marketing strategies — all with one singular goal in mind: growth. Learn what a growth marketing strategy can look like in the webinar by HubSpot Academy below, featuring two content marketing experts and a free master class on growing your business.To further help you navigate the changing word of growth hacking, HubSpot and Brandwatch teamed up to create The Smart Marketer’s Guide to Growth Hacking. This playbook for growth will help you identify what the right growth strategy is for your business, and how to execute on it.More specifically, this guide will cover:Using the PIE framework to prioritise and conduct testsFive core metrics to tangibly measure growth againstHow to build an experimental funnel to test your hypothesesTactics and tools used by GrubHub, Airbnb, HubSpot, and more to drive accelerated results in a short period of timeHacks to grow your database, boost your brand awareness, and launch new products.Access your copy of The Smart Marketer’s Guide to Growth Hacking today. Growth-Driven Designlast_img