Tennis fans can witness greatness unfold at the Australian Open 2020 only on SONY…

first_imgAdvertisement rx6NBA Finals | Brooklyn Vsbv8Wingsuit rodeo📽Sindre E8h5hmt( IG: @_aubreyfisher @imraino ) d9yhWould you ever consider trying this?😱by41Can your students do this? 🌚8310dRoller skating! Powered by Firework Sony Pictures Sports Network (SPSN) is all set to broadcast the year’s first Grand Slam, Australian Open 2020, live and exclusive, on SONY SIX, SONY SIX HD, SONY TEN 2 and SONY TEN 2 HD channels starting January 20, 2020 in India. To provide the full “Happy Slam” experience to Indian fans, SPSN has also planned a series of programming and marketing initiatives for its viewers.Advertisement  Advertisement In order to serve tennis fans and attract newer audiences, SPSN is launching various programming initiatives for an unparalleled viewing experience. For the first time since its broadcast in India, the Australian Open Men’s and Women’s Singles Semi-Finals and Finals will have live Hindi commentary on SONY TEN 3 channels. Former India No. 1, Somdev Devvarman will also return to the studio to provide expert analysis on the sports network’s live studio show for the tournament. The Indian ace tennis player, who has played at Melbourne Park for seven editions of the Australian Open, will be giving his pre, during and post-match insights to audiences through the course of the whole tournament.One of India’s most popular urban hangout spots, Social will be SPSN’s Official On-Ground Screening Partner for Australian Open 2020. The Grand Slam of Asia/Pacific will be screened live at all of Social’s 25 venues across five cities: New Delhi, Mumbai, Pune, Chandigarh and Bengaluru. Tennis enthusiasts will get a taste of an authentic ‘Aussie’ experience with the chefs whipping up a specially curated ‘Aussie’ F&B menu at all outlets during the tournament. The popular hangout chain will also host tennis experience zones at select venues to provide an ambient and interactive experience for fans.Advertisement The 108th edition of the Australian Open 2020 will feature defending champions Novak Djokovic and Naomi Osaka along with the best tennis players in the world like Roger Federer, Rafael Nadal, Simona Halep, Serena Williams, Stefanos Tsitsipas among many more. The tournament this year could mark many records, like if he wins, Federer could become the oldest Australian Open Champion or Rafael Nadal could finally become the joint-most Grand Slam winner in the history of men’s tennis and many more. One of India’s most beloved tennis players, Leander Paes will also put his final show at the Australian Open 2020, since he announced his farewell tour. With the stakes so high for the first Grand Slam of the year, Australian Open 2020 is a must watch for every sports fan in India. Advertisementlast_img read more

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How do the Warriors compensate for their injured All-Stars?

first_imgOAKLAND – The joy spread across Stephen Curry’s face as he hoisted shots into the basket.During a post-practice shooting workout, Curry swished countless 3-pointers around the perimeter. He then played hackey-sack with NBA Hall-of-Famer and Warriors consultant Steve Nash before making more shots.Those signs made the Warriors feel encouraged about Curry’s progress since missing the past six games with a strained left groin. But it must have frustrated the Warriors, too. Curry will sit out …last_img read more

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Vodacom backs TB vaccine research

first_img19 August 2010The South African Tuberculosis Vaccine Initiative (SATVI), one of the leading TB vaccine research organisations in the world, is to expand its capacity to store blood samples from people who take part in its research, thanks to the donation of a new liquid nitrogen tank by Vodacom.According to the World Health Organisation, South Africa has the second-highest TB infection rate in the world. One percent of South Africa’s population develops TB every year, while 1.7-million people around the world die from it annually.The situation has been exacerbated by the co-infection of HIV/Aids and TB, with TB being a major cause of death among people with HIV. South Africa, with its high TB and Aids infection rates, is now at the epicentre of the global HIV/TB pandemic, and there is an urgent need to control this epidemic.Earlier this month, the Vodacom Foundation officially handed over the new liquid nitrogen tank to SATVI, which is based at the University of Cape Town’s Institute of Infectious Disease and Molecular Medicine.“As the largest dedicated TB vaccine research group in Africa, SATVI is playing an invaluable role in the fight to eradicate this disease,” Vodacom Foundation chairman Mthobi Tyamzashe said in a statement.“We are pleased to provide this new tank and data back-up facility that we trust will enable the organisation to strengthen its important work.”Storing, preserving valuable dataThe new tank will have a capacity to store 36 400 vials of blood products in temperatures as low as -195 degrees Celsius. The stored samples are later analysed to determine whether the vaccine has stimulated the immune system adequately.Vodacom also donated a data back-up system that will allow SATVI to perform back-ups of the research information it has gathered, to ensure that valuable data is not lost.The total value of the new tank and the storage system is R528 000, and is donated as part of Vodacom”s growing contribution towards improved health facilities.This is the second large-scale contribution to SATVI from Vodacom. In 2005, a contribution of R2-million was also made to fund SATVI’s laboratory at the University of Cape Town Health Sciences Faculty.Good TB vaccine neededExperts agree that a good vaccine against TB is the most effective way to fight the disease. SATVI says that the only vaccine currently available, BCG, is given to babies soon after birth. However, the vaccine is only effective in preventing serious forms of TB in children, but not lung TB.“Without a doubt, these new additions to our state-of-the-art laboratory will enhance SATVI’s ability to conduct TB vaccine research to world class standards”, said SATVI co-director Associate Professor Willem Hanekom.The organisation is part of a global initiative to develop and test more effective vaccines against TB. It is currently conducting the most advanced study of a new TB vaccine in infants in the world, and is also the only site to be testing multiple new TB vaccines.Research involves giving a TB vaccine to a number of individuals, and then collecting and storing blood in specialised liquid nitrogen container tanks. Blood samples are later retrieved from the cold storage to measure how the vaccine has stimulated the immune system.Since the research is conducted over a lengthy period of time, adequate storage space for the samples is a crucial issue.SAinfo reporterWould you like to use this article in your publication or on your website? See: Using SAinfo materiallast_img read more

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An evolution in conservation and nutrient management: Kevin Elder reflects on his career

first_imgShare Facebook Twitter Google + LinkedIn Pinterest A conversation with…Kevin Elder, who recently retired as chief of the Ohio Department of Agriculture Division of Livestock Environmental Permitting OCJ: Could you provide a brief overview of your career and how it led to your most recent role at the Ohio Department of Agriculture Division of Livestock Environmental Permitting?Kevin: I grew up on a small diversified crop and livestock farm, growing corn, soybeans, wheat, hay, beef cows and finishing calves, swine farrowing to finish and chickens. After graduating from Fairfield Union, I attended the Ohio State University graduating from the College of Agriculture in 1975 with a dual Major in Animal Science and Agricultural Education.I was hired by the Fairfield Soil and Water Conservation District in 1976 as a District Technician. One of my first jobs was conducting final as-built plans for a recently constructed Manure Holding Pond on a local dairy. I received training and practical experience in surveying, designing, laying out, constructing and inspecting a wide range of conservation practices including grass waterways, tile, water and sediment control basins, erosion control structures, ponds and livestock manure facilities.I also did conservation planning with landowners helping them better understand their soil and natural resources and select conservation practices that fit their goals for their property. I assisted farmers in beginning to convert to no-till planting, providing technical assistance on soil fertility, integrated pest management for weed and insect control.I scheduled the use of the SWCD’s three no-till planters and no-till drill helping the farmers become familiar with their use.In 1986, I had the opportunity to move to Columbus and work for the Ohio Department of Natural Resources Division of Soil and Water Conservation in the Agricultural Pollution Abatement Program. We provided training and technical assistance to the state’s 88 SWCDs for improving water quality and addressing pollution complaints. We also administered up to $2 million of state cost sharing each year.In the late 80s the Agricultural Pollution Abatement Advisory Committee was brought together to look at revising the laws and rules first created in 1979. The Advisory Committee made recommendations regarding Manure Nutrient Management, providing additional staff and training to local SWCDs and additional cost sharing for farms to implement better management of manure being stored. Working with OSU fertility specialists, the OSU REAL soil testing lab and private soil testing labs, we changed the phosphorus soil testing procedures to actually list test level instead of only giving a maximum value of 45 ppm+. We developed, along with USDA-NRCS and OSU, the first nutrient management and waste utilization standards that had both nitrogen and phosphorous limitations.Then in 1994, I worked with researchers, commodity groups, OSU OARDC, OSU Extension, ODA’s State Vet Dr. Glauer and OEPA’s Division of Hazardous and Infectious Waste to develop legislation, standards and training to allow mortality composting in Ohio. OCJ: In terms of Ohio’s nutrient management, what do you see as the biggest challenges in the future?Kevin: Probably the biggest challenge is getting a better understanding of what the best practices are to minimize nutrient loss in the wide diversity of soils, topography, crops, and farming practices that vary tremendously from farm to farm and year to year. There is a tendency to want to mandate and regulate “the answer” that everyone must follow. Storms and rainfall patterns make a big difference in nutrient losses. Practices that disturb the soil with tillage can increase nutrient losses through excessive erosion. Putting nutrients on the surface of the soil without tillage can result in losses of dissolved nutrients moving with water. Poor soil health, losses of organic matter, and compaction can result in more rainfall moving off the fields either as surface runoff or through macro pores to tile, increasing dissolved nutrient losses. OCJ: What improvements have you seen with managing manure on Ohio’s farms in your career?Kevin: When I was in college in Animal Science, there were classes on feeding and nutrition, breeding, housing, but very little on manure management. Manure was something to get rid of as quickly and easily as possible. The only regulatory standard was a nitrogen limitation in regards to water quality. Manure nutrients were not considered of value for crop production. I can remember being told that you could never sell manure. That has changed tremendously. Today there is a much better understanding of nutrient value of manure, not only N, P and K, but micronutrients, organic matter, biological activity and liming value. I have seen manure auctioned off before it is produced. I have seen it sold and moved several counties away and applied by manure brokers.Soil testing and manure testing and application according to crop needs is now a standard. Prohibitions of applying nutrients on frozen and/or snow covered or saturated soils is now a standard for large permitted farms and manure applied by Certified Livestock Managers. OCJ: What are your thoughts on the recently proposed “impaired” designation for LakeErie?Kevin: First of all, if you looked at the area of the lake that was considered impaired by Michigan and compared it to the near shore area that Ohio had already declared impaired, that area was already larger than Michigan’s. The declaration of the rest of the Ohio boundary will probably not have much additional impact. The majority of the legal authority of that declaration is over point sources of pollution. Even though the designation may not really change things, agriculture does need to continue work to reduce/minimize their nutrient losses and water quality impacts. OCJ: What is your take on the some of the manure-related fill kills in Ohio and how do you think the State should respond to similar issues moving forward?Kevin: I was extremely disappointed in the way those incidents were portrayed by certain individuals and the media. A lot of conclusions were jumped to without allowing the complete investigation to be completed. In the end, the Certified Livestock Managers applied manure following all the best management practices. In one case, application of poultry manure was being done on wheat stubble with the farmer prepared to incorporate and plant a cover crop. The rain forecast was for less than 50% chance of less than a half inch of rainfall. The applicator began to apply around 8 in the morning, at 11 he stopped when it began to rain. They ended up with 2.4 inches of rainfall in just that small area. That caused the fish kill due to the ammonia concentrations. In another case the dairy farmer hired a CLM to apply to an alfalfa field after taking a cutting of hay off. The application met all the BMPs. A rainfall event occurred three days later that caused a fish kill.All fish kills are unfortunate and should be minimized and prevented whenever possible, but sometimes bad things happen. Some individuals want a 100% guarantee that there will never be water quality impacts — that does not reflect reality. The Clean Water Act has an Agricultural Stormwater Exemption that when it first came out exempted any storm caused discharge. Later additional requirements were added that BMPs had to be followed. More recently additional requirements added to require looking at weather forecasts and not apply if there were more than 50% chance of raining more than a half-inch in next 24 hours. Even when those additional requirements are followed and storms clearly caused the impairment and fish kills, the farmers/applicators are still being penalized. OCJ: What advice do you have for farmers in Ohio regarding manure and nutrient management?Kevin: Manure and nutrient management must fit into each individual’s system and be a priority, not an afterthought. There are many different ways that can work. It has to make sense to get it done right. I go back to a real live example when I was working at the Fairfield SWCD. A hog farmer was installing a 1.4 million-gallon storage facility, he had more than enough crop land, but some of it was a couple miles away. All his land was in a corn and soybean rotation and he was going to apply it with one 3,400-gallon manure tank and tractor. We tried to explain the limitations he was going to have — not enough time to get it applied. It took him finding out the hard way to cause a change in plans.I urge all farmers to support the edge of field research that we need for many more years. I have my ideas of what is best, but that is all they are until we have real data on a lot of different farming operations, soils, crops, tillage, drainage situations. Some of the initial data are showing that we need to get as much of any nutrient applied to be in contact with the soil below the surface to reduce rainwater contact and reduce nutrient losses. Make sure that any nutrient applied is truly needed. OCJ: What was the most rewarding aspect of your career?Kevin: Working with a wide variety of farmers, citizens, and agencies to solve problems — I don’t think I ever was limited by others if there was a need to make things better or a different way of doing things. OCJ: What was the most significant challenge of your career?Kevin: By far, it was the implementation of SB 141, which created the Division of Livestock Environmental Permitting at ODA. It was also challenging moving from a position I enjoyed at the Division of Soil and Water Conservation into a regulatory division with only a pen to start with, having to hire staff, equip them, to put a Concentrated Livestock Environmental Permitting Advisory Committee in place to prepare comprehensive rules for the first time, and to have those 6 chapters and over 240 rules go through the legislative rule review. OCJ: How do we balance regulation with voluntary measures to achieve desired outcomes for everyone?Kevin: We need to remember that laws and regulations are easy to make, but unless clear, consistent and enforceable, they will not be effective. Right now we have so many different regulations that it is very difficult for anyone to be in full compliance. There is one set of regulations for large permitted farms, another for the Western basin ofLake Erie, another for small and medium farms, a different one for Grand Lake St. Mary’s, and still different ones for the rest of Ohio. Also, some regulations that come through legislature or Governor’s Executive orders may not match with the current best science. The other problem with more regulations is the ability to actually enforce them. More regulations without the ability to actually follow up with effective enforcement are counterproductive to everyone. OCJ: What are you looking most looking forward to doing in retirement? Does it involve manure?Kevin: Right now I am waiting for the ground to dry up and warm up. I am looking forward to helping by brother day in and day out on the farm, not just the evenings and weekends and on my “vacation days.”I am also working on my house, doing things needing done a long time ago. And after losing Kathleen, my wife of 41 years a couple years ago, I will be getting remarried to my fiancé Betty Colbert in June.And finally, I have had several inquiries to remain active in manure and nutrient management from individuals and others. Then there’s always the manure from the beef cattle on the farm.last_img read more

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Ohio State students to lead educational demonstrations for youth at Farm Science Review

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Ohio State’s fourth-year agriscience education students will lead interactive demonstrations each day from 10am-2:30pm to Farm Science Review visitors, including high school students, at the Gwynne Conservation Area. These demonstrations, created by agriscience education students in the teaching methods course, are designed to engage students in agricultural and environmental sciences.Each day from 9am-3pm, agriscience education students will also lead wagon tours of the Gwynne Conservation Area, which includes a butterfly garden, natural streams, wetlands, ponds, windbreak plantings, wildlife food plots, a soil pit, and more.Demonstration topics are:Wednesday: Soy InkTo make soy ink, soybean oil is slightly refined and the blended with pigment, resins and waxes. Soybean oil is naturally clearer than petroleum oils, making it easier to obtain brightly colored ink. Since the oil is clearer, less pigment is necessary to produce the same effect. In addition to a brighter ink, printers report that they need less ink to print the same out of paper when compared to petroleum inks. In this activity students will create and test two paints and soy inks. Thursday: Engineering Egg Catchers It takes 30 million eggs a day to satisfy the U.S. consumer! Ohio is No. 2 in the nation in egg production and ag engineers have helped to design facilities that keep chickens safe from predators and disease, comfortable in all kinds of weather and allow the animals easy access to water and food made from soybean meal. In addition, the eggs the animals produce must be safely transported, cleaned and packaged. In this activity students will use the engineering design process to imagine, plan and test a prototype egg catcher.last_img read more

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Data.gov to Face a Challenger From Sunlight Labs

first_imgData.gov, the US federal government’s new catalog of sets of public data for outside developers to mashup and analyze, now faces some friendly competition. The Sunlight Foundation, a non-partisan non-profit organization dedicated to government transparency, has announced that it will launch a National Data Catalog to go above and beyond what Data.gov offers.We’ve been critical of the sparse offering from Data.gov but Sunlight’s plan looks like it could surpass what even the most ambitious government program is likely capable of.Here’s how Clay Johnson, head of Sunlight Labs, described the need for this project:Because of politics and scale there’s only so much the government is going to be able to do. There are legal hurdles and boundaries the government can’t cross that we can. For instance: there’s no legislative or judicial branch data inside Data.gov and while Data.gov links off to state data catalogs, entries aren’t in the same place or format as the rest of the catalog. Community documentation and collaboration are virtual impossibilities because of the regulations that impact the way Government interacts with people on the web.We think we can add value on top of things like Data.gov and the municipal data catalogs by autonomously bringing them into one system, manually curating and adding other data sources and providing features that, well, Government just can’t do.Johnson says the site, which is being developed with publicly visible open source code, will allow users to contribute sets of data, documentation to go along with data and links to places around the web that are using any set of data cataloged. It sounds like a ProgrammableWeb type site for public data.In addition to government information, Sunlight will also be including derivative data sets, like information from the campaign contribution tracker OpenSecrets. That’s something it’s very hard to imagine a government website including.Can Sunlight build a one-stop-shopping destination for public data, and will people make use of that? Time will tell, but it sounds like a very important project. 8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic… Related Posts A Web Developer’s New Best Friend is the AI Wai…center_img Tags:#Data Services#news#NYT#web Top Reasons to Go With Managed WordPress Hosting marshall kirkpatricklast_img read more

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Japan, Kazakhstan take wins in AVC classification

first_imgRobredo should’ve resigned as drug czar after lack of trust issue – Panelo Trump signs bills in support of Hong Kong protesters The classification stage will be used to determine the eight teams’ seeding come the quarterfinals.Sports Related Videospowered by AdSparcRead Next Celebrity chef Gary Rhodes dies at 59 with wife by his side Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games View comments PHOTO from asianvolleyball.netBIÑAN, Laguna—Japan and Kazakhstan netted early wins in the classification stages of the AVC Asian Senior Women’s Volleyball Championship Sunday, gaining a head start for a better seeding in the quarterfinals.The Japanese swept Chinese-Taipei 25-19, 25-16, 25-20, to improve their record to 2-0 as the “carry-over” effect applies to the tournament.ADVERTISEMENT Resurgent Federer advances to Montreal final MOST READ NATO’s aging eye in the sky to get a last overhaul LATEST STORIES Lacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. NGCP on security risk: Chinese just technical advisers DILG, PNP back suspension of classes during SEA Games Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Japan technically owns a 3-0 win-loss record but with Australia getting eliminated from the tournament the win over the Aussies won’t be counted in the classification rounds.Chinese-Taipei slipped to 1-1.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsThe Kazakhs had a slight slip-up in their game against Vietnam but prevailed in four sets, 21-25, 25-23, 25-22, 25-20, and improved to a 2-0 record in the classification stage.Vietnam is at 0-2 in the classification stage.last_img read more

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Shashi Tharoor: A ready-reckoner

first_imgWho is Shashi Tharoor?Born on March 9, 1956, Shashi Tharoor is a Member of Parliament from Thiruvananthapuram. He has been appointed Minister of State, Ministry of Human Resource Development in the latest Cabinet reshuffle on October 28, 2012. Political CareerUntil 2007, he was a career official at the United Nations and rose to the position of Under-Secretary General for Communications and Public Information. He resigned after he lost the 2007 election for UN Secretary General to Ban Ki-Moon. Upon his return to India, he joined politics in 2009 and served as Minister of State for External Affairs. He resigned from the post less than a year later following a controversy generated by one of his tweets. Literary CareerA prolific author, he has written numerous books most of which were best-sellers. His book, The Great Indian Novel, is currently in its 28th edition in India and his latest book The Elephant, The Tiger and the Cellphone has already undergone seven hardback reprints. Tharoor is not just an author, he was a successful actor also and played Antony to Mira Nair’s Cleopatra in a 1974 production of Antony and Cleopatra. Personal lifeFollowing his divorce from his first wife, Christa, a Canadian working at the UN, he married Sunanda Pushkar at his ancestral home in Elavanchery village in Kerala’s Palakkad district in 2010. ControversiesIn September 2009, he was accused of staying in luxurious 5-star hotels at the government’s expense. He, however, clarified that the money was being spent from his own pocket for the accommodation. Another controversy erupted when, while responding to a question as to whether he would travel in “Cattle Class”, he answered in the affirmative, thus equating the travelling public to cattle. His tweet was also a tongue-in-cheek dig at his party, the Congress, over its austerity drive. He again courted trouble when he said that people should work on Gandhi Jayanti instead of staying at home taking a holiday. In January 2010, he was reprimanded by his party for criticising Gandhi and Nehru for their vision on Indian foreign policy by the Indian media. He was also involved in a controversy regarding the Kochi IPL team’s franchise owners, Rendezvous Sports World (RSW) group. In his tweets, former IPL chief Lalit Modi had mentioned that he was asked by an influential Union Minister not to get into details of Sunanda Pushkar, who was given sweat equity of 4.5 per cent in Kochi IPL team. Tharoor, however, denied having made any gains from the sale or having pressured Modi in any way.advertisementlast_img read more

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5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nonprofit Fundraising Topics: Originally published Jan 2, 2013 12:30:00 PM, updated February 01 2017 A new year means a clean slate for your organization’s fundraising strategy. And while the celebrations may be over, that doesn’t mean there still isn’t time to make a new set of resolutions. So, in addition to eating less and working out more (hah, we’ll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year. And then, we wrote out some of the tips you’ll need to actually keep those resolutions.So without further ado, here are five resolutions that will help your organization through another, even more successful year of fundraising in 2013. Good luck!1) “I will send one email per month.” Keeping in touch with your constituents, whether they’re donors, fundraisers, or volunteers, is very important to your organization. But sending too many emails or direct mailers can sometimes be an annoyance. Consider emailing your constituents on a monthly basis. It’s often enough that you won’t overwhelm them with information, but will be just enough to keep them regularly engaged with your organization. But before you start emailing your list, you and your team will want to consider the following questions:What is the purpose of each email? Are you asking for donations? Updating volunteers on new opportunities? Inviting past participants to your next event? Sharing fundraising news or tips? Defining the purpose of each email will help give your reader a clearer call-to-action. Cramming several different topics into one email, on the other hand, is overwhelming and ineffective.How often are you sending out each type of email? Stagger when you send each type of email to keep things interesting. Of course, those emails that are time sensitive, such as an event invite, are first priority.What are the exact dates you’re sending each email? Mark every email on your team’s calendar to give yourselves recurring deadlines. This will also help you keep track of the types of emails you will be sending, and how often.If you need help starting 2013 on the right note with these action items, download these 35 free email templates to get started.2) “I will start blogging.”Blogging is one of the most effective ways to engage your audience and share your expertise around your mission and cause. Not only does it increase your SEO rank and position you as a thought leader, it’s also a great place to highlight your supporters throughout the year. Here are a few blog post ideas to consider:Highlight an outstanding donor, fundraiser, or volunteer each month.Post about your most recent fundraising campaign or event. Highlight how much was raised, how many individuals participated, and how it directly impacts your mission.Give your nonprofit a face; have your staff write a post about themselves and why/how they got involved with your organization.Share news related to your cause, such as stories from the field that show the impact of your supporter’s funds. Encourage your volunteers to guest post about their experiences, as well.Encourage your entire team to contribute on a monthly basis so you have fresh ideas and tons of available content for the future. Keep track of your upcoming blog posts with our free blog post schedule template.3) “I will incorporate Facebook into my next campaign.”67% of 20-35 year olds interacted with a nonprofit on Facebook in 2012, according to The Millennial Impact. Incorporating Facebook into your next fundraising campaign or event is a guaranteed way to interact with this younger demographic. If you don’t already have one, you can create a nonprofit Facebook page for your organization. You can alsoinclude social media buttons in your emails, as well as on your organization’s website, linking to your page. This will make it easy for your supporters to find and interact with you on Facebook and other social networks.If you want to get creative, you can run a contest on your Facebook page and ask supporters to post a video or simply write the reason why they support your cause on your page. You can pick your favorite, and dedicate a blog post and email to that individual. You can even create a Facebook event for your next fundraiser and ask attendees to virtually “check in” the day of. Be creative and test out different ideas to see what drives the most engagement.Tip: Images often get the most likes and shares out of any other media on Facebook, so don’t forget to leverage the myriad free design tools out there to create compelling social media visual content!4) “I will optimize my website’s navigation.” Many individuals are looking to your website for information on how to donate, volunteer, or participate in upcoming fundraising events. Having a clear and concise navigation will make finding this information easy for your constituents. Consider including the following in your website’s navigation bar:How to DonateVolunteer OpportunitiesUpcoming Event CalendarAbout Us (include your mission, a brief history of your organization, staff bios, and anything else you would want your network to know about your organization)Corporate Sponsorship Opportunities (if applicable)If you already have these in your navigation, great job! Just make sure you keep these pages up to date for future visitors.One Mission has a great example of a clear navigation bar, as well as a contrasting ‘Donate’ button, if you’re looking for some inspiration:5) “I will segment and nurture my donor list.”Your lifetime donors will be interested in different information than your brand new donors. By segmenting your list, you can tailor the types of content you’re sending to your different audiences. This will increase the likelihood the recipient will open, read, and enjoy your emails. Here are six segments to consider creating of your existing (and future) donor list:New Supporters – These are your first-time donors, fundraisers, volunteers, and members. Nurture them with educational materials about your organization’s mission, where and how funds are allocated, and how their support can make a difference to your organization over time.One-Time Donors – The majority of donors will only give once to your organization in their lifetime. These are the individuals you want to nurture right away and hopefully turn into recurring donors or fundraisers. If an individual hasn’t given a second time within three months of their first contribution, send them a customized email with other ways to get involved with your organization and include an option to donate again.Recurring Donors – Thank these donors often and in clever ways, such as a personalized video or directly on Twitter or Facebook. These donors are hard to find, but they are extremely loyal to your cause.Large Gift Donors – Do something special for these individuals, such as featuring them on your homepage or, if they want to remain anonymous, have your founder make a personal phone call to thank them. If you have the budget, throw an end of the year gala dinner for these constituents and your team.Old Donors – Keep communication with these individuals light and share only the really big news, like hitting your yearly fundraising goal, or launching a new campaign. Sparking engagement with these folks is always possible, but they may not want to hear from you on a monthly basis.Local Donors – Invite these individuals to smaller, in-person events, either at your office or at a local venue. You’ll be able to create a nice group of recurring donors and supporters who can spread the word throughout your community. They may even turn into superstar evangelists!Now, I know keeping resolutions can be challenging, but keeping even one of these in 2013 will make a huge difference to your fundraising efforts. Attracting new donors is a challenge for all nonprofits, and engaging them online can be your first step.  What other marketing resolutions have you made for your organization in 2013?Image credit: teapotqueenlast_img read more

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The 7 Personalities Every Successful Social Media Manager Has

first_imgThere aren’t many instances in our professional lives where having multiple personalities is seen as a positive trait.After all, it spawns dishonesty, deceit, and fosters a tense environment often filled with animosity.But hold the phone there ya negative Nancy — there are times when conveying multiple personalities is not only encouraged, but also essential to the success of your marketing efforts. We’re talking social media marketing, where executing a strategy that successfully engages and proves value lies in your ability to satisfy a variety of needs and personalities. In fact, our guide on Social Media Marketing details how different platforms require different voices.Download Now: Free Social Media Calendar TemplateWe all have very different agendas when logging in to our social platform of choice; therefore, shouldn’t we as marketers possess the ability to recognize and speak to them?7 Personalities Every Social Media Marketer Should Have Remember Eddie Murphy’s The Nutty Professor? In the film, he portrayed both Professor Klump, the responsible, well-respected gentleman of a scientist, as well as Buddy Love, his genetically created alter ego who was a skinny, loud-mouthed womanizer.Completely different personalities, yet both appealed to Miss Purdy in different ways. Sometimes she wanted to be engaged intellectually. Other times, she wanted to hit the comedy club for a few drinks. The way in which we interact and engage with others in real life is dependent on different factors. After all, you wouldn’t interact with your co-workers in the office the same way you would at happy hour on Friday afternoon.It’s for this reason that your social media marketing strategy should have the ability to speak to a diverse audience in a variety of ways in order to appeal to all of their needs. So let’s dive in to the seven personalities every successful social media manager has.1) The InformantWith so much content and information at our disposal, our first inclination as buyers is to find resources that assist in our decision-making process. It’s why Google — and sometimes even your Twitter feed — is your Yellow Pages. Buyers are looking for information. Marketers are breaking their necks to create and provide it in high volume. And you know what else is crazy? Buyers are taking to social media almost as much as search engines in order to find that information.Takeaway: Spend as much — if not more — time strengthening your social strategy as you do conducting and implementing keyword research. Focus on being an informant. Share your resources as they become available so your followers have easy access. Share other industry related resources as well, even if published by others. If it’s resourceful to you, it’s resourceful for your audience as well. Don’t worry about directing followers elsewhere, as sharing resources builds authority and trust. After all, the outdoor cat always goes back to where they know they’re being fed.2) The Inquirer A successful social strategy is more walkie talkie than it is megaphone. If you’re always promoting something and pushing your message across, you’ll drastically see a decrease in engagement and, ultimately, value. Don’t be that guy who loves to tell you about his day but could give a crap about yours. Nobody likes that guy.That feeling you get when someone asks how your day was, and genuinely cares … well, your followers feel that too. Consider the value of engaging a large following in the form of questions in order to show you care, and also, to learn more about them. The benefit is two-fold: relationships development as well as more defined buyer personas.Takeaway: Not sure what content your audience craves? Or what product update would make their lives easier? Ask! There’s no greater resource for inspiration than by staying plugged in to your target audience. Make it a habit of working questions in on a daily basis. A great social media manager understands the importance of customer feedback and its effect on improving the product/service and/or customer experience. Start by understanding what answers your key team members would find most helpful in improving their job. Craft your questions around this. Rinse. Repeat. 3) The Helper Similar to #2, this is more about answering questions than it is about asking them. Too many companies have a static social presence, which harkens back to my point earlier: Think walkie-talkie, not megaphone.Nothing allows for direct access to a brand quite like social media. Consumers often take to social to find out answers to their questions they can’t get from a website or advertisement. It’s the brands supplying them with these answers that develop relationships that often will result in a purchase.Takeaway: Actively monitor your social accounts for any questions and/or comments regarding your company, and make it a daily habit to respond to them. Focus on being friendly, responsive, prompt, and most of all — helpful! As consumers, we’re often drawn to brands that have gone above and beyond to assist us. It’s why I frequent the same pizza place in my town fairly often. They always tell me to grab a free soda on the way out. You help me once; I come back for years.4) The Thought Provoker Aah, the elusive “thought leader.” Why is it so coveted a title?Well, for starters, it’s extremely rewarding to earn the respect of followers and other industry influencers. More importantly, though, is what spawns from that type of respect: customers. We all want to do business with people who know what the hell they’re talking about. Who are the best at what they do. So … how do we find those people/companies? They’re actually pretty easy to find. Takeaway: All thought leaders share a common trait: They don’t rely on other people or resources in order to be resourceful themselves. They’re simply resourceful by nature. By way of experience. Who are the leaders at your company? Keep an open dialogue — whether it’s with a lead product designer or C-level executives — and let their expertise be the basis for some of your posts. There’s undoubtedly someone at your company who knows the industry like no other. Their type of expertise should be broadcasted, not hidden on their resume some place. Start quoting them in social media updates. Conduct and post interviews. However you can, make sure you’re establishing your company as a thought leader rather than a piggy-backer.5) The Class Clown The cardinal rule of online sharing is this: Nothing goes viral quite like funny. We’re in the midst of a humanized marketing evolution, wherein consumers not only value seeing personality, but they often also prefer brands that display it over those that don’t. Particularly through social media, consumers are often looking to watch or share the next funny tidbit they come across.Takeaway: Consumers have a sense of humor. They’ll buy tacos from a talking Chihuahua. The day after the Super Bowl, we’re not talking about the commercial with the best message, but rather the one that made us laugh. Keep this in mind. Post funny pictures. Share funny videos or articles you may have come across that made you laugh. Nothing will humanize your brand more effectively than a small dose of humor every day. And as we’ve seen from mass media, nothing sticks in the minds of your consumers quite like a good chuckle. Don’t take your brand so seriously all the time. Consumers aren’t looking for a stiff. 6) The Entertainer Much in the same vein as having a chuckle, your followers are also looking to be entertained to some degree. Simply throwing all blog posts on all social platforms accompanied by nothing but a link and title will do one thing … nothing. There’s so much going on in social. It’s information overload. If you’re not considering how you can entertain and inform in order to stand out, then well, you won’t.Takeaway: Sharing content doesn’t have to be boring. In fact, it shouldn’t be. Don’t share your content, present it. Can you film a quick one-minute video to accompany it through social media? An amazing infographic that sums up your new ebook? Consider a user’s mind frame when scrolling through social. Strip it down to bare bones. When you’re scrolling through social you’re looking for one thing only — something to click on.Don’t overthink it. Focus on getting people to click on your updates. Once they’ve done this, that’s where the substance comes in. Think visually — it’s the most effective way to entertain.7) The Go-GetterIf you’re not using social media as a prospecting tool, you’re doing it wrong. The best social media marketers recognize that there’s an audience out there that needs their help, but hasn’t found them yet. Specifically on Twitter, it’s extremely easy to monitor hashtags of relevance in order to identify these potential prospects. Takeaway: Monitor Twitter hashtags in order to identify groups of people — AKA chunks of your market — who have similar questions. Answer them. Take part in the conversation (search.twitter.com or a social media monitoring tool like HubSpot’s Social Inbox should be your best friend). People ask questions to get help. By reaching out, you’re not only establishing your brand as a resource, but you’re also positioning yourself as the likely option when it comes time to buy.Split Personalities The key to social media success is recognizing that your audience has varying agendas when it comes to social, and as a result, conveying multiple personalities in order to appeal to them. Being great at one isn’t enough. The social media manager is quickly becoming a crucial role within any business, since it not only functions as real-time PR, but it’s also quickly becoming the manner in which companies are getting found online.The point here is not to hire seven different people. The point is to find one person who can pivot and adapt to these various personalities in order to maintain a powerful presence.This is a guest post by John Bonini (@Bonini84), marketing director at IMPACT Branding & Design. Visit the IMPACT Blog for more content from John and the agency. Image Credit: hitchhicker  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Social Media Marketers Originally published Aug 26, 2013 11:00:00 AM, updated July 28 2017last_img read more

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