Soil characteristics may predict chronic wasting disease

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Deer infected with chronic wasting disease are doomed to a slow and certain death, eventually wasting away as they lose the ability to eat and drink. There is no cure and no vaccine, and the number of infected deer continues to rise every year. But University of Illinois scientists recently published a new study that could help explain the movement of the disease across the landscape.“Our biggest goal is to support the management of this non-curable disease in an animal that is an economically important resource for the state of Illinois,” said Michelle Green, research assistant professor in the Department of Animal Sciences at U of I and co-author of the study.Chronic wasting disease is caused by a prion, a sort of mutant protein with an unusual folding pattern that tricks the body’s own proteins into mutating, too. After enough proteins get in on the act, holes begin to form in the brain, causing physiological and behavioral changes. The disease is part of a group known as transmissible spongiform encephalopathies, which includes mad cow and a few other rare diseases.A key element to managing the disease is reducing exposure to the prion. The disease is primarily passed from deer to deer through direct physical contact, but it can also be passed from mother to fetus or picked up indirectly when a deer comes in contact with the disease agent in the environment. The new study focuses on the indirect pathway.“When infected deer urinate, defecate, or salivate, they can shed prions. When a susceptible deer comes along and licks, ingests, or inhales infected soil it could pick up a prion. But soil is complex. It’s not clear what soil characteristics are associated with the persistence of chronic wasting disease in deer,” said Nohra Mateus-Pinilla, veterinary epidemiologist at the Illinois Natural History Survey-Prairie Research Institute and study co-author.In the study, the team looked at the relationship between soil characteristics and presence of deer with the disease in five northern Illinois counties where infected deer are prevalent. They focused on seven physical and chemical properties of soil that could affect the ability for a prion to stick around in the environment.“The goal was to identify which soil characteristics have a greater effect on the persistent presence of chronic wasting disease in the five counties,” said Sheena Dorak, lead author of the study and research associate with the Illinois Natural History Survey.The first step was to break the five-county area into one-mile square sections that either had a strong history of the disease or not. The researchers laid this grid over a detailed soils map and created a statistical model to predict the likelihood that the disease would stick around based on the soils.According to the analysis, the amount of clay in a given soil was a major determining factor to predict where the disease was more likely to persist. And the data clearly indicated a break point that could be useful in future management schemes: Soils with more than 18% clay were associated with a steep drop in cases of the disease.“I think what’s groundbreaking about this work is finding this threshold. It’s like a switch,” Green said.“Clay can tend to immobilize molecules, and we think at these higher concentrations, clay is holding onto the prions so they’re not bioavailable,” Dorak said.Soil pH was also influential, with more cases of the disease at a pH greater than 6.6. Again, changes in soil pH may relate to how “sticky” the soil environment is for prions. Above pH 6.6, prions don’t stick as well to the soil and are free to be picked up by curious deer.The researchers emphasize that their study is observational and based on data from large Natural Resources Conservation Service databases. As such, they cannot confirm exactly what’s going on with prions in the soil based on their work. But they say their results are important because they provide a clear starting point for experimental follow-up.“With these results, we can now look at the entire state and say, for example, there are a lot of infected deer in one area and not too far away, there are soils that have the right mix of conditions to hold prions persistently should an infected deer contaminate the area,” Green said. “We would recommend a management scheme to keep the infected deer out of such high-risk areas.”last_img read more

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Ceres rips Davao; Global triumphs

first_imgTyphoon Kammuri accelerates, gains strength en route to PH John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Read Next At Rizal Memorial Stadium, Global Cebu scored two late goals to subdue Stallion Laguna, 4-3, and complete the cast in the Finals Series.The result allowed Global to seal at least a fourth place finish at the end of the regular season after increasing their tally to 43 points.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout Kammuri turning to super typhoon less likely but possible — Pagasa Ceres Negros leaned on a first half hattrick from Spanish striker Fernando Rodriguez to whip Davao Aguilas, 5-1, and climb to second spot in the Philippines Football League at Panaad Stadium in Bacolod City.Captain Patrick Reichelt and Bienve Maranon were also on target for the Busmen who moved within six points off leader Meralco Manila ahead of their 7 p.m. duel on Sunday.ADVERTISEMENT Trillanes accused of harassment, hiring social media trolls PLAY LIST 01:38Trillanes accused of harassment, hiring social media trolls01:45Big firm products top worst plastic litter list — report03:28Hurricane Dorian lashes South Carolina, Great Abaco Island01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games View comments CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA QC cops nab robbery gang leader, cohort MOST READ Japan ex-PM Nakasone who boosted ties with US dies at 101 Don’t miss out on the latest news and information. Stronger peso trims PH debt value to P7.9 trillion With sweep beckoning, Baldwin refuses to look past Tigers LATEST STORIES Brace for potentially devastating typhoon approaching PH – NDRRMClast_img read more

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Column: A look back at the best (and mostly worst) in sports

first_imgChris Rock? Billy Crystal? Who has Ellen DeGeneres’ number?(Insert sound of crickets.)Well, since no one appears interested in a major career boost, we’ll resort to our usual method for doling out the 2018 awards.Without further ado, the winners (using that term very loosely) are:INVERTEBRATE AWARDADVERTISEMENT You see, we never even got to the point where Kevin Hart accepted the honor, then had to withdraw because people capable of working the screengrab function pointed out that he’s posted some terrible things about gay people.I guess the lack of an actual ceremony — not to mention those all-important goody bags they hand out backstage — has stifled our search just a bit.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSUrgent reply from Philippine ‍football chiefBut we’ve still got time to rectify the situation.Anyone interested? Private companies step in to help SEA Games hosting MOST READ The city of Atlanta was once dubbed “Losersville,” with good reason. Until this year, the 1995 World Series-winning Braves were the A-T-L’s only big-time champions (though those who remember soccer’s Atlanta Chiefs, all 14 of them, would beg to differ). Atlanta United broke the 23-year drought by winning the Major League Soccer championship in just its second season. While certainly out of character for the city United calls home, the title was a fitting reward for a franchise that has stunningly become one of the best-supported teams in the world. Atlanta broke its own league record by averaging more than 53,000 fans per game during the regular season. Every playoff game drew more than 70,000.MOST AMERICAN-LIKE PERFORMANCE AT THE RYDER CUPReturning to form after winning golf’s premier team competition in 2016, the star-studded U.S. team was blown out by the Europeans at Le Golf National outside Paris. One week removed from his first victory in more than five years, Tiger Woods went 0-4 in the Ryder Cup. Phil Mickelson lost both his matches as well. Europe romped to a 17½-10½ victory — its ninth triumph in the last 12 tries of the one-sided rivalry.JUAN ANTONIO SAMARANCH BOONDOGGLE CUPThis award will now be handed out every other year. In other words, during every Olympic year, when the city that just hosted the games realizes what a financial mess it left behind. After this year’s Winter Games, Pyeongchang was saddled with empty venues, feuding over who pays for upkeep and a glistening ski course that’s now an abandoned dirt runway. To the surprise of no one, there wasn’t much use for a speedskating arena, or a hockey center, or a bobsled track, or a ski-jump stadium once the 2½-week party was over. Now, it looks as if many of those venues might have to be razed because it’s too costly to keep them open. Kudos to the South Koreans, who faithfully followed the wasteful tradition established by Montreal and Athens and Sochi and Rio de Janeiro.We look forward to handing out the next prize to Tokyo in 2020.Sports Related Videospowered by AdSparcRead Next PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. FIFA research says 3.5 billion people viewed some World Cup action LOOK: Joyce Pring goes public with engagement to Juancho Triviño TS Kammuri to enter PAR possibly a day after SEA Games opening Is Luis Manzano planning to propose to Jessy Mendiola? FILE – Vegas Golden Knights players hug after a 3-0 win over the San Jose Sharks during Game 6 of an NHL hockey second-round playoff series, Sunday, May 6, 2018, in San Jose, Calif. (AP Photo/Marcio Jose Sanchez)Wanted: a host for the sixth annual Newby awards.Yes, we’re in a bit of a bind, though nothing like the good folks at the Academy Awards.ADVERTISEMENT BREAKING: Corrections officer shot dead in front of Bilibid View comments SEA Games: Biñan football stadium stands out in preparedness, completion LATEST STORIES Hotel management clarifies SEAG footballers’ kikiam breakfast issue Always one of the most competitive categories in sports, this year the choice is clear. While it’s hard to deny the spineless wonders at the World Anti-Doping Agency, who went against the advice of pretty much everyone except Vladimir Putin when they in effect forgave Russia for its massive doping operation, we’ve got to go with those who looked the other way for years when faced with very clear evidence of Larry Nassar’s serial sexual abuse. Really, folks, this should be an easy one. If you know of a doctor, coach or anyone who is abusing another human being, report it. Nassar will spend the rest of his miserable life behind bars. Those who allowed him to get away with his crimes for so long are equally culpable.URBAN LIAR 101While we’re on the subject of lacking backbone, let’s not forget Urban Meyer. The Rose Bowl will go down as his last game, but we’d prefer to focus on some other achievements that came to light during his final season as Ohio State coach. Like spending the better part of the past decade hiding, denying, ignoring and justifying the horrific behavior of assistant coach Zach Smith. Meyer served a three-game suspension, returned to lead the Buckeyes to another Big Ten title, and then announced his retirement. Of course, disgraced coaches never just fade away. Meyer says he’ll be back on campus next year to teach a course on character and leadership. You can’t make this stuff up, folks.WORST FAREWELL TOURDanica Patrick, who had far more success on Madison Avenue than she did on the race track, closed her career in appropriate style. The much-ballyhooed “Danica Double” turned into the Danica Dud when Patrick crashed out of both the Daytona 500 and the Indianapolis 500. She finished 35th out of 40 drivers in her final stock-car race, followed by 30th out of 33 in her Indy-car capper. While Patrick was undoubtedly a highly influential figure, it feels as if her career was largely an opportunity wasted.BEST DEBUTTalk about a longshot. The Vegas Golden Knights brought the NHL to the glittery land of all-you-can-eat buffets, watered-down drinks and washed-up stars. But instead of going through the growing pains that are a rite of passage for most expansion franchises, the Golden Knights won their division and made it all the way to the Stanley Cup final. Alas, that’s where the fairytale ended with a loss to the Washington Capitals. Too bad. If nothing else, it would’ve been fun to needle Toronto fans that an expansion team we presume was coached by Wayne Newton held the title champions of hockey, while the Maple Leafs haven’t won the cup in over a half-century.SPECIAL RECOGNITION FOR REDUNDANCYThe College Football Playoff is certainly a welcome upgrade over previous methods for selecting a national champion, but it’s also clear that changes are needed. The same teams keep showing up in the four-team field, including Alabama all five years, Clemson four times and Oklahoma on three occasions. Notre Dame is the only newcomer this season. An eight-team playoff would be an easy fix, giving automatic berths to each of the Power Five conference champions, another automatic berth to the top team from the Group of Five, and two wild-card spots to round out the field. Of course, that makes so much sense we can expect the powers-that-be to resist with all their might. Oh well, maybe next century.MOST UNLIKELY TITLE SEA Games: Biñan football stadium stands out in preparedness, completionlast_img read more

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NY Cosmos Will Play in Havana

first_imgNEW YORK — The coaches of the New York Cosmos and Cuba’s national soccer teams jointly announced they will play a June 2 match in Havana.The announcement comes amid talks by Washington and Havana to work toward the restoration of diplomatic relations between the former Cold War foes.The Cuban and Cosmos teams conducted their own negotiations in January, during a CONCACAF Under-20 tournament in Jamaica.“Everything happened very quickly,” Cosmos President Seamus O’Brien said of the match, which both sides call an act of sports diplomacy. “Everything was done in a couple of weeks.”The Cosmos will be the first professional U.S. soccer club to play on the island in 37 years. The now-defunct professional Chicago Sting played in Cuba in 1978, while the amateur U.S. national team played a World Cup qualifier there in 2008.“When I was told that there was a chance of facing the Cosmos, I quickly said ‘yes,’ because I was aware of this club, their history, their prestige,” Walter Benitez, the Cuban team coach said in a press conference. “Now I realize that this is bigger than I figured.”The Cosmos compete in the second-tier North American Soccer League. The team’s roster includes Raul Gonzalez, a longtime star with Spain’s national team and club powerhouse Real Madrid. Pele and Franz Beckenbauer, at the sunset of their careers, played with the team during its heyday in the 1970s and 1980s.The announcement follows the Dec. 17 announcement by both governments that they would negotiate the restoration of relations severed after the 1959 Cuban revolution.U.S. Rep. Charles Rangel, a Democrat who is a critic of the American trade embargo against Cuba, praised the match. He said was in Havana when presidents Barack Obama and Raul Castro announced they would work toward restored relations.“There were two things that all the Cubans said that they loved about the United States: One was sports and the other was every damn thing else,” Rangel said.At the press conference, a video was shown of the 1971 trip by U.S. ping pong players to China that was credited in helping revive diplomatic ties between those countries.Cosmos coach Giovanni Savarese said the team “historically has been a soccer ambassador,” adding that Cuba will be the 42nd country it has visited.For the Cuban team, the match will also be a tuneup for the 2018 World Cup qualifiers and the CONCACAF Gold Cup held in the U.S. in July.Sports exchanges between Cuba and the United States have increased in recent years, including several visits by U.S. college baseball players.Baseball is Cuba’s most popular sport, but soccer has made strides in recent years with many young people sporting jerseys of Real Madrid and Barcelona.“You can watch a lot of soccer in Cuba, breathe a lot of soccer. This could help us find more talent,” Benitez said.(ERIC NUNEZ, AP Sports Writer)TweetPinShare0 Shareslast_img read more

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How Inbound Marketing Aligns With the New Purchase Loop

first_imgIn 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: Awareness, Interest, Desire, Action. conducted by Latitude found Awareness Desire Inbound Marketing – At this stage, the consumer moves from initial interest to a research mentality to gain an understanding of the broad fundamentals in order to make a purchase the consumer can feel good about. on which they would find a whitepaper on, say, marketing automation – This step is an exponential progression from the Interest stage. The person moves from a “nice to have” mentality to a “must have” mentality. – A person becomes aware of the product either through advertising or the recommendation of a friend. the internet was integral to the process for three quarters of respondents. With that finding, one has to call into question the millions of dollars brands spend to “build awareness” when, clearly, every other medium is more heavily relied upon. Akin to the second step in the loop, this third step sees our vacationer understanding there are certain home safety-related steps they must take before they leave town. They know they need to inform their neighbors; they know they need to make sure their home alarm system is in working order; they know they need to arm themselves with home safety-related information — so after having downloaded and read your whitepaper, they would be receptive to the follow-up Image credits: The Role of Inbound Marketing – A piece of information, a news story, an article, or a friend’s recommendation acts as a catalyst, giving the consumer a reason to start looking into things the person wants or needs. – Following purchase, the consumer uses and experiences the purchase to decide how he or she feels. At this stage, they might post a product review or share their experience with friends. Topics: – The person puts desire into action and makes a purchase decision. The study identified six behavioral or mental states a buyer experiences when considering a purchase. effective SEO strategies Realized Want or Need inbound marketing 1) Openness ), but if they read an article about how the best way to hide things is in plain sight (or in places no one would ever think to look), they might become more open to the idea of considering such a product. 5) Research and Vetting linear — that a person can bounce from one stage to another as they make their way to final purchase. 4) Seeking Ideas and Inspiration This new purchase consideration track takes into consideration a person’s emotions, and understands the process How do you think the new purchase loop changes the way marketers do their jobs? program in place that generated SEO-friendly content which allows you to present a need, and also conveniently slip in a mention of your cheap but very effective solution. Here the vacationer realizes they will, in fact, be buying certain home safety products before they leave for vacation. Because you have determined their predilection for home safety products through the previous information they requested, you can offer them So, how does a marketer realign their tactics to better align with this new purchase consideration cycle? Put simply, your brand needs to be there when someone comes looking for a solution to the problem or need you serve. Let’s address what you as a CMO must have in place in each of the six stages when potential customers start looking. come into play. The person probably hasn’t come to the conclusion they need an electric socket that doubles and a place to hide valuables, but they do have general home safety concerns and don’t want their valuables at risk if their house is broken into while away. So they will be seeking broader home safety advice, and you want to be there via the right keywords, with a link to a product information page, blog post or Reliance on television, without surprise, has practically fallen off the map in terms of being a useful medium during the consideration process. 6) Post-Purchase Evaluation and Expansion email you would send them Openness The Purchase Funnel Learning and Education At this stage, a potential customer might not even know they need your product or service. But they are open to suggestions if they can be convinced there is a need. For example, a person may not know they need an electric socket that’s actually a security drawer to hide valuable items (yes, a product like that exists 2) Realized Want or Need – Here the consumers gathers information to support feelings of purchase intent. Options are compared, deals are sought, prices are compared, and reviews are read all to determine personal associations with the brand. Post-Purchase Evaluation and Expansion The 6 Behavioral and Mental States Involved in the New Purchase Loop 87% of consumers now travel a less linear, more complex pathway to final purchase. Because they bought from you and because they are in your Seeking Ideas and Inspiration progressive profiling on your landing pages Action – After having been made aware of the product or service and determining its relevance, the person expresses interest. Interest customized, relevant information – Here, the consumer seeks a solid reason to look for, notice, and keep track of examples, thought-starters, and motivators surrounding the product in question in order to take the next step. Here, because our vacationer seeks a solid reason to look for, notice, and keep track of examples, thought-starters, and motivators surrounding the idea of home safety, additional content assets would be helpful. Think things like case studies or testimonials from customers who had the misfortune of having their house broken into but, because they had your nifty electric socket hideaway, didn’t lose any of their valuables. And you would be able to send better targeted content assets, because you used The Top Ten Home Safety Concerns When Going on Vacation. How would they come to this conclusion? By reading a piece of content that addressed home safety — like a blog post with the five steps one should take before they leave for a month-long vacation. And how would they find this information? They’d find it from you, because as CMO, you would have an to deliver them information on the additional home safety products you offer, such as the in-wall oven that’s actually a heavy duty safe. Okay, that’s not actually a real product. At least not to my knowledge. recent study It’s extremely important to note that these six stages do not always occur in linear order. Rather, they align with the differing and not always logical state of human emotions that come into play during a purchase decision. But with proper inbound marketing tactics applied to each of the six stages, you’ll be well positioned to address the needs of your target audience, convert them into leads and, ultimately, into customers to drill down into what the vacationer’s more specific pain points were. lead management system In each of the six stages, the internet far outweighed all other media used during the purchase consideration process. In every stage except post-purchase, such as a report on the cost benefit analysis of various home safety products. Your product being the best choice for their needs — needs which you’ve gotten to know over the course of your interactions with them — leads to a purchase of your product. landing page isn’t Just 29% report relying on the medium even at the earliest stage. Research and Vetting Originally published Feb 8, 2013 2:00:00 PM, updated October 20 2016 – Consumers experience a receptiveness to new or better experiences, which results from pre-existing interest in or curiosity about a category or topic area. At this stage, it can be a conscious or unconscious desire for a brand. The study also took a look at the types of media used during each stage of the process. At this point, the person heading off on that month long vacation to Belize may have come to the realization that there are home safety concerns with which to contend. So they run off to Google and type in “home safety.” This is where While this purchase funnel has served marketers well over the years, a (since you collected their email address on the landing page) which offered another whitepaper or report that further explained the importance of home safety, and the steps they could take to achieve it. About.com Latitude Study , you can continue to market to them using 3) Learning and Education Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Awful 4th of July-Themed Posts We (Wisely) Decided Not to Write

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: A hot topic of discussion among inbound marketers is how they think of topics to write about. I personally find myself engaged in a life-long topic brainstorm — topic ideas tend to pop up at the bar, on the train, in the shower, even while I sleep. (Indeed, I’ve dreamt of blog posts I should write. This post was one of them.)And once in a blue moon, when all the stars align just right, I’ll also think of topics when I’m actually supposed to. Like, at work. This post you’re reading right now is an example of that.Me and my business blogging buddies Pamela Vaughan and Ginny Soskey were trying to think of what to write for the 4th and 5th of July, and after some spectacularly unsuccessful brainstorming, we finally thought up this very blog post you’re reading right now … a post about all the stupid 4th of July-themed posts we could write, and explaining why we decided not to write them.How meta, right? I hope you find it a nice mix of entertaining and educational — the perfect little content dose for your day off.8 Terrible July 4th Blog Posts We Decided Not to Write (And 2 We Did Write)1) “Ketchup Renderings of Marketing Thought Leaders on Hamburgers””You know what would make this hamburger better? If the ketchup looked like Seth Godin.” We decided not to write this because … well, because it’s a stupid idea. And because none of us are that good at Photoshop.2) “Mustard Renderings of Marketing Thought Leaders on Hot Dogs”The natural follow-up to the hamburger idea. Only worse, because there’s less surface area to draw on.3) “Sprocket Hot Dogs”Or like … sprockdogs? Like, renderings of the HubSpot logo made out of hot dogs?No.This idea is ridiculous, and a little too phallic, at that. Maybe we just abandon the 4th of July idea entirely. This isn’t going well.4) “Totally Ridiculous 4th of July Stock Photography”Finally! A legitimate idea. This was pretty good, because it’s based on experience — we wrote a post about awful stock photography back in November, and it performed extremely well. And since the post is image heavy, not text heavy, it would be a quick write and a quick read, not to mention easy and fun to share in social media. Perfect mix for a holiday weekend. If you read the blog yesterday, you’d know that we did, in fact, write this post! One down, one to go (we still needed a post for today, July 5th)!5) “How to Enjoy Your 4th of July Vacation”We thought about doing this post because it could incorporate practical advice for marketers, so we’d be teaching something while doing a 4th of July newsjack (holidayjack?). However, we wrote a post in the past about how to generate blog leads over the weekend, and it didn’t perform that well. In addition, a lot of the post would focus on what you can automate, and it seemed like a post that’d already been written a million times over. We didn’t want to add to the clutter on the internet, so we decided to pass on this idea. It was just … meh.6) “X Relaxing Things You Can Do Over the Long Weekend That’ll Still Help Your Marketing”Talk about a long workig title. We were thinking of writing a list of productive things you could do — like using social media, reading industry sites — that are low on brain impact, but would still make you feel like you’re working. But then we realized … people really don’t want to be working on a holiday weekend. Not in the slightest. And even if they do, they’re going to be doing real work, not half-arsed stuff like this post would recommend. So, as Jay-Z said, on to the next.7) “Marketing Doppelgangers of Founding Fathers”The problem with this one is we’d have to find marketing folks that actually look like the founding fathers, and I’m pretty sure there aren’t any. And also probably get their permission to publish their photos (the marketing people, not the founding fathers). This is basically the ketchup Photoshop fiasco all over again.8) “The Best 4th of July Fireworks Displays [SlideShare]”There isn’t even a semblance of a marketing tie-in here. If we published this, we’d just be Mashable.9) “How Our Customers Are Enjoying the 4th of July [SlideShare]”It’d be impossible to solicit those photos without making some poor sap work on their long weekend. And we’re not that cruel.10) “Awful 4th of July-Themed Posts We (Wisely) Decided Not to Write”After throwing out 8 terrible topics (actually, there were a few other equally miserable iterations of many of these), we were getting pretty slap happy. I quipped we should just write a list of all the terrible topics we’d just come up with during our brainstorming session. And then we thought … actually … breaking down a topic brainstorm session might be pretty helpful. And this one might have some doses of entertainment, too, because we had some massively stupid ideas.Bingo! That’s our July 5th post! You just read it :)So, now you have an idea of what a topic brainstorm looks like — for us, at least. If you’re having trouble coming up with topics to write about, grab a couple of colleagues, start throwing stuff out there, and iterate on it until you get a gem. Most of the ideas are, quite honestly, quite terrible. That’s alright! It gets the brain working, and you can throw out what doesn’t work for the couple of ideas that are worth a try. To everyone still celebrating 4th of July, happy long weekend! And please share your own ridiculous blog posts you wisely decided not to write in the comments.Image credit: janeyhenning Holiday Marketing Originally published Jul 5, 2013 9:00:00 AM, updated February 01 2017last_img read more

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MINI Makes Billboard Advertising Awesome Again

first_img Originally published Sep 6, 2013 2:00:00 PM, updated February 01 2017 Inbound marketers aren’t usually hot and bothered over billboard marketing. (Not in the good way, anyway.)We talk about marketing with our brains, not our wallets. Heck, I’ve even mocked the outrageous expenditure billboard marketing requires.But MINI figured out a way to make billboard marketing totally inbound — and totally delightful. And I guess it doesn’t hurt that the company can easily afford the billboards.If we ever reach MINI-heights with our ad budgets, let’s remember to do our advertising this way, eh?Watch MINI totally nail inbound-friendly billboard advertising:Things I Love About This Campaign:The primary purpose of this campaign was to delight MINI’s customers. The billboards alone made you smile — but the bacon breakfast sandwiches? The free gas? The flowers for mum? That’s just … well, it’s just delightful.It’s totally personalized. MINI thought outside of the box (hence the campaign’s hashtag #mininotnormal), and found a new way to use billboards. Instead of the typical one-size-fits-all approach billboard marketers are historically resigned to, the car company found a way to use technology to tailor its messages to drivers speeding by.Even if you don’t have a MINI, it’s really fun to watch other MINI drivers experience the pure delight of this innovative communication method. And let’s be honest … don’t you kind of want a MINI now? Even just a little bit?Sometimes, it pays to be a little “not normal.” Billboard Advertising Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Got 5 Minutes? Use It to Find a New Prospect on Social Media

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Do you remember the children’s book Where’s Waldo? C’mon, you know — the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? Well, social prospecting is a lot like Where’s Waldo?. No, seriously.Let me explain.It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Depending on who’s asking, engagement can be subjective. Without the right tools, measurement can be murky.Download 37 Tips for Social Selling on LinkedInEven so, from the top down, everyone wants to know what the ROI of social media is — and more specifically, how many prospects and eventual customers your social media team generates with the time they spend engaging on various channels. Finding Leads Quickly Can Be DoneAs a social media manager, it’s your job to figure out how to find who those prospects are and get them to your sales team — and fast. You know they’re out there, but it’s not always easy to find them.Social media can be quite noisy, and sometimes, prospective customers can be buried in a sea of look-alikes. But never fear: With a little effort, the right keywords, and some strategizing, they’ll pop up faster than Waldo at the beach.Here are some tips for finding prospects on your favorite social media sites quickly, and some insight as to how I search for leads on each site listed below.TwitterTwitter is a certified gold mine for prospecting, ready for you to shake your pan and let the leads fall out, as noted by Gary Vaynerchuk in his recent LinkedIn article, “13 Tweets a Real Estate Agent Should Have Answered, Not Me.”Vaynerchuk indicated how easy it is to use Twitter’s search function to attach industry-specific keywords to Twitter users who may be interested in what you’re offering.As he notes, it doesn’t matter what you do for business or what industry you are in — anyone can use the search function and see quality results.You can even take your Twitter-mining one step further with HubSpot’s Social Inbox. As Vaynerchuk mentioned, social media prospecting is about creating context with people so that your social interactions might eventually lead to a sale.Social Inbox helps you track who is who in your Twitter list and searches by showing your contacts database of leads, opportunities, and customers, and merging it with your social media activity. Utilizing this tool means moving the most enticing prospects on Twitter bubble right up to the top.How I Locate Leads on Twitter1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about.2) Then, I head on over to Twitter search and plug those keywords in, a few different times in a few different variations, to see who is talking about our keywords and, based on their profile, if they are potentially a good fit as a prospect.3) If they are an ideal lead, I can strike up a conversation with them and either offer content they may be interested in or myself as a resource for any information on those keywords.(HubSpot customers: For this task, Social Inbox can save you loads of time and give you the information you’re looking for immediately.)  FacebookEven though Facebook may seem pretty consumer-focused on the surface, HubSpot found that 52% of all marketers sourced a lead from Facebook in 2013. This is great, but it also tells me there are marketers out there who aren’t part of the 52% — and should be.For marketers unsure of how to engage businesses via Facebook, just know it can be easy to identify the right prospects — thanks to Facebook’s new(ish) search functionality, Graph Search.If you’re not familiar with Graph Search, here’s a quick overview of how it works. What’s unique about Graph Search is that gives you search results based on very specific long-tail search queries. A good example: “Marketers in Boston looking for inbound marketing software.”See where I’m going with this? Because Graph Search pulls information from Facebook users’ profiles, it’s a premier way to discover prospects who don’t already live in your news feed.How I Locate Leads on Facebook1) I can update the keywords used on Twitter search earlier to become long-tail search queries, like “marketers looking for inbound marketing software” or “marketers looking for marketing analytics software” and type them into Graph Search on Facebook.2) Using my first query, I actually find about 10 Pages that are relevant, 2 people in my network talking about my search terms, and other possibly useful information from the site’s other features: Events, Apps, Places, and Groups.3) Now, I have countless ways I can follow up on this search: I can message a person, Like a Page to keep tabs on it, and much more.PinterestThis year, 9% of marketers found a customer from Pinterest, according to our annual inbound marketing digest. Don’t let that small percentage fool you, though.In its Digital Marketer Benchmark and Trend Report, Experian said Pinterest is now the 3rd-most popular social networking site behind Facebook and Twitter. One feature that Pinterest has in common with Twitter (and Facebook now, too) that can help you find and sort prospects is hashtags.When Twitter took off, hashtags also bloomed as a thread to connect the millions of posts from around the world into groups and categories. Today, hashtags on visual Pins are like clues into the mind of the Pinterest user due to the visual nature the post.For regular users, hashtags are a way to connect with other Pinterest users on their favorite topics. For you, they make it easy to pull out pins that users have deemed related to the keywords you use in your marketing.How I Locate Leads on Pinterest1) For Pinterest, I went back to my keywords that I used for Twitter, added a hashtag, and used Pinterest’s search functionality to see what I could find (Note: Don’t forget you have to log in!).2) The hashtag “#inboundmarketing” gave me countless search results, so after a quick glance, I paired it with “#analytics” and “#strategy” (two other hashtags that popped out a lot).3) Once this pairing is done, I can drill down on about 30 Pins that could very well lead me to the prospects I’m looking for.LinkedInBased on our State of Inbound Marketing report, we know that 43% of marketers generated a customer from LinkedIn in 2013. But being the social-media savvy marketer that you are, you know that LinkedIn is the most business-friendly social media channel and that its users are a bit more wary about strangers connecting with them than meets the eye — that is, unless, you’ve got the secret ingredient for finding leads and prospects on LinkedIn: Groups.Did you know that 53% of LinkedIn users join 10 or more groups? It’s a top-10 favorite feature of LinkedIn users. It’s also the best place to insert yourself into relevant conversations and provide useful advice, tips, and content to get you noticed and attract potential prospects to you and your business.What’s even better is that searching for these Groups is beyond simple.How I Locate Leads on LinkedIn1) Knowing I had my keywords set, I immediately signed into LinkedIn and to the left of my top search bar, I selected “Groups” from the drop-down icon menu, which will search all LinkedIn Groups. “Inbound marketing” alone gave me almost 300 groups.2) Now, I can whittle down my results as I please. I can look in Groups that have my Connections in them or are members-only, or even sort Groups by Language. Since LinkedIn is where business professionals go to network, I know there are some prospects in these Groups waiting to be found.Like I said before, social prospecting is a lot like Where’s Waldo?. Your prospects (in other words, Waldo) are out there, in the noisy, busy world that is social media. But don’t be afraid to roll up your sleeves and dig through the noise with the tips above.Do you have any other tips for social media managers who want to jump into social prospecting? Let us know in the comments!Image credit: Jason Howie  Topics: Originally published Sep 24, 2013 3:30:00 PM, updated August 26 2017 SEO and Social Medialast_img read more

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The History of Facebook Advertising [SlideShare]

first_img Topics: The improvements in Facebook’s advertising platform are helping marketers to reach their audience in ways that often aren’t possible through other channels. With 819 million monthly active mobile users on Facebook — up 51% from the previous year — it’s also clear that the market approves of the changes Facebook is making, with it’s share price having increased to $40.The question is, are you taking advantage of all the different options Facebook has to reach your target audience? If not, we’ve created an advanced tip series featuring 4 experts who are doing great things with Facebook advertising. Download it for free, and learn how you could be taking advantage of Facebook in a big way. How well do you know Facebook?Lots of marketers use the platform to promote their content and drive new business, but how fine tuned is your knowledge, really?Let’s take Facebook advertising, for instance. Are you using it? Are you intimidated by it? Is its rapidly changing history too much for you to wrap your head around? Because let’s face it, Facebook has made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers, including things like Lookalike Audiences, Dark Posts, and retargeting ads.Yeah, I know. It’s a lot to learn. But it sounds pretty darn cool to learn about, doesn’t it? So we thought it’d be helpful to step back in time and provide a quick lesson on the history of Facebook advertising. Because as it continues to evolve, we think the advertising platform could present inbound marketers with a huge amount of opportunity to provide contextual advertising for important segments of their lead and customer base.So sit back, relax, and take a walk back in time to look at the evolution of Facebook advertising — plus what the future may hold for it. Originally published Sep 26, 2013 4:00:00 AM, updated February 01 2017center_img Facebook Advertising Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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