‘Fan’ Valdez says team has a lot of fight to show

first_imgCONTRIBUTED PHOTOAlyssa Valdez has been, arguably, the face of Philippine volleyball for the past few years. But on Sunday the Phenom will be the one doing the admiring.The Filipino superstar will be facing off against the resolute leader of Korean volleyball, Kim Yeon-koung, and Valdez admits she’s a fan of the Fenerbahce hitter.ADVERTISEMENT Don’t miss out on the latest news and information. “I’ve been watching her as a fan, and I’m really excited playing against Korea,” said Valdez as the team prepares for the quarterfinals of the AVC Asian Senior Women’s Volleyball Championship in Biñan, Laguna.Valdez believes the game against Korea will help sharpen the Philippines for the future.FEATURED STORIESSPORTSEnd of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legendSPORTSRedemption is sweet for Ginebra, Scottie ThompsonSPORTSMayweather beats Pacquiao, Canelo for ‘Fighter of the Decade’“We all know that Korea is a well-known team in international volleyball and playing against such an experienced team will be a great lesson for us players.”After this tournament, the Philippines will fly to Kuala Lumpur for the Southeast Asian Games, where it hopes to gain a podium finish. 787 earthquakes recorded in 24 hours due to restive Taal Volcano Ai-Ai delas Alas on Jiro Manio: ‘Sana pinahalagahan niya ang naitulong ko’ LATEST STORIES Marcosian mode: Duterte threatens to arrest water execs ‘one night’ 787 earthquakes recorded in 24 hours due to restive Taal Volcano Alyssa Valdez stays positive despite PH loss in volleyball opener PLAY LIST 01:14Alyssa Valdez stays positive despite PH loss in volleyball opener00:50Trending Articles00:50Trending Articles01:40Filipinos turn Taal Volcano ash, plastic trash into bricks01:32Taal Volcano watch: Island fissures steaming, lake water receding02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite Teen gunned down in Masbate Stay hungry, Chot urges PH Albay to send off disaster response team to Batangas View comments 2 nabbed in Bicol drug stings End of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legend MOST READ Valdez, who leads the Philippines in scoring with 14 points a game, will look to swing the Philippines back into the win column after suffering a disappointing three-set loss to Kazakhstan at the end of the group stages.The Filipinos’ 25-23, 25-20, 25-19 defeat left them at second in Pool A with a 1-1 record while Korea, despite sitting out Kim for the first two group stage games, went 3-0 to top Pool C.And while Valdez played in all of the Philippines’ games, Kim played in just one as she had to rest after playing for nearly a month in the FIVB World Grand Prix.Valdez knows that the 79th-ranked Philippines will be a definitive underdog against the 10th best team in the world.“It’s going to be a tougher second round because there’s Korea, Vietnam but we’re here to fight,” said Valdez. “We’re here to learn, we’re here to win, we’re here to fight.”ADVERTISEMENT “We’ll just continue fighting because this tournament is far from over.”Sports Related Videospowered by AdSparcRead Next Vilma Santos, Luis Manzano warn public of fake account posing as herlast_img read more

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City Hall finds temporary location for Route 42 minibuses

first_img…drivers complain of criminal activities at new locationMore than two weeks after displacing the Route 42 (Georgetown-Grove, East Bank Demerara) minibuses, the Mayor and City Council (M&CC) has taken a decision to temporarily relocate them on Bugle Street, Georgetown. The Route 42 bus park was cordoned off to allow the Stabroek Market Wharf vendors to ply their trade there following the collapse of their facility.On Tuesday, Town Clerk Royston King told Guyana Times that he met with the drivers and they have agreed to the temporary location.“We met with the bus drivers yesterday (Monday) and we had a discussion and they agreed that they will go to Bugle Street, on a temporary basis and they would operate … they agreed that they would operate from Bugle Street in a certain way, using a certain approach on a temporary basis … it is (located) south of the oldThe temporary location where the minibuses are now operatingGNCB Bank,” King told this publication.He said that there were a few objections in relation to the area, “but it is the responsibility of the Council to find solutions to some of these challenges and this is what we are doing”.Some of the drivers are contending that Bugle Street is dangerous for passengers, especially at nights, owing to insufficient lighting and criminal activities.In the past, the Route 42 drivers had complained about thieves in the park area.United Minibus Union (UMU) President Eon Andrews has since described City Hall’s move to remove the drivers as “ridiculous” and “visionless”.He said the move was also irrational as it was clearly not thoroughly thought through.The bus drivers came out on Monday morning to protest M&CC’s decision to relocate vendors to their park.They held a protest that started on Brickdam, Georgetown and stretched all the way to Lombard Street, where bus drivers were trolling through the roadways to secure a spot as soon as one of their colleagues departed.Short-drop car operators who were also affected have already protested and were able to come up with a solution with the M&CC. The drivers have agreed to pay a $1500 fee to the M&CC to use the area.This newspaper was told that the car drivers would be given a lane to operate in at the park.The livelihoods of those car and bus drivers have been severely affected since August 31.last_img read more

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Oscar takes silver, Team SA clocks 10

first_imgBouwer finished second in an African record of 52.97 and Russia’s Aleksandr Golintovskii was third in 53.45. Oscar Pistorius was beaten into second place in the men’s T43/T44 200 metres at the London Paralympics on Sunday night as Team South Africa upped its medals tally to 10, with swimmer Charl Bouwer adding a silver to the gold medal he won on Saturday. Fastest qualifier An IPC official said the organisation met with Pistorius after the race and will meet with him again at a later date to discuss his concerns. Would you like to use this article in your publication or on your website? See: Using SAinfo material “The IPC (International Paralympic Committee) have their regulations. The regulations (allow) that athletes can make themselves unbelievably high.” 3 September 2012 China remains a convincing leader at the top of the table with 35 gold, 24 silver and 28 bronze medals for a total of 87 medals in all. ‘We aren’t running a fair race’ “You saw how far he came back. We aren’t racing a fair race. I gave it my best. Ihar Boki of Belarus, who has emerged as one of the leading stars in the pool with two world records for gold medals and a silver medal, took victory in a world record time of 51.91 seconds. The length of the blades Oliviera and Leeper used would not have been allowed in Olympic competition, but they are allowed in the Paralympics. ‘I’m really happy’ To the South African’s credit, he brought up the issue after the semi-finals too. Hilton Langenhoven, the winner of three gold medals in the Beijing Paralympics, qualified for the semi-finals of the men’s 400 metres in the T12 class by winning his heat in 49.86 seconds. He was the only man to break the 50 second barrier in the four heats. A year ago, Pistorius said, Oliviera was running times in the high 23 seconds. Prosthetic limb lengths Pistorius’ loss was his first over the distance in Paralympic competition. Cardoso’s winning time was a regional record of 21.45 seconds, but slower than Pistorius’ world record he ran in the heats of 21.30. This time around, the South African star clocked 21.52. Brazilian Alan Fonteles Cardoso Oliveira came storming through from eight metres behind in the final 100 metres to take victory. Pistorius was second, Blake Leeper of the USA in third, and South Africa’s Arnu Fourie, a T43 (single leg amputee) athlete, fourth in a world record for the classification of 22.49 seconds. Afterwards, Pistorius, who was caught in a “damned if you do, damned if you don’t situation” when he voiced his concerns about the length of some of the prosthetic limbs used by other athletes, told reporters he had met with the International Paralympic Committee (IPC) in the weeks leading up to the Paralympics to discuss the issue. Charl Bouwer added a silver medal in the 100m freestyle to the gold he previously won in the 50m freestyle S13 class. The South African men’s wheelchair basketball team suffered a fourth defeat in Group A, going down 32-61 to Italy. They face Turkey in their final group fixture on Monday. “Not taking away from Alan’s performance – he’s a great athlete – but these guys are a lot taller and you can’t compete [with the] stride length,” Pistorius said in a broadcast interview. Medals “I went out too slowly and if I’d just gone out half a second faster, I would have had the gold, because I came back really strongly,” said Bouwer when interviewed after his swim. “These things happen and I got a silver medal, so I’m really happy.” At Eton Dornay, Sandra Khumalo placed second in the B Final of the women’s singles sculls ASW1x. Great Britain (16, 24, 14, 54) remain in second place and Australia are in third (14, 11, 18, 43). By the end of competition on Sunday, South Africa was in 19th place in the medal standings with two gold, four silver, and four bronze medals for a total haul of 10 medals.last_img read more

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Usain Bolt looks at alternative career in football after retiring from athletics

first_imgHe may already be a legend on the track but Usain Bolt is not done, yet. The fastest man on Earth sees himself playing football once he retires from the track.The Olympic and world champion said today that he might try his hand at the global game. “I have said I wanted to try football,” said Bolt, world-record holder in both 100 and 200m.”I always wanted to try to play soccer. Maybe at the end of my career. It would be something I would love to try. I watch it on TV and see these guys play. I play it all the time with my friends. I played childhood matches in Jamaica and I did well. I think it is something I would like to try to do.”Two days after saying he would like to defend his 100 and 200m titles at the 2016 Olympics in Rio de Janeiro, the 26-year-old said he may still branch out to other track events.”To find something else to strive toward,” he said about his future goals. “I could always try the 400m – which I don’t want to do. I could try to run faster over both my events. I could try another event, maybe the long jump. There are a few things I would like to try in sports. We’ll see what I decide at the start of the season.”After becoming the first man to defend both 100 and 200m Olympic titles, the Jamaican said his accomplishment hit him only after he returned home.advertisement”It’s a great thing to achieve a goal you always wanted,” Bolt said. “For me it was an honour. I have worked hard to become a legend. For me to go home after the races, sit down, and reflect on what just happened, it was emotional.”It’s a wonderful stepping stone in my life to be a legend in my sport.”last_img read more

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8 Creative Social Media Tactics to Conquer Local Competitors

first_imgLocal businesses can learn a lot from the social media marketing strategies of large, national, or international businesses. But one of the reasons consumers love social media is for the personal experience it provides. Large companies have found ways to try work around the problem this presents for community managers who are clearly located elsewhere, while local businesses have a unique opportunity that doesn’t often present itself in the face of giant corporations. If your local business isn’t all over local social media opportunities like bees on honey, now’s your chance to get started. And here are 8 creative ways to begin that cost you nothing but your time!Creative Ways Local Businesses Can Use Social Media1.) Complete all of your profile/page information. This is the least creative idea I’ll give you, but the easiest to knock out of the park. As search gets more social, it’s more and more likely your social profile could show up in search results. Make sure you’ve filled it out with adequate information about who you are, what you do, where people can find you, and how to get in touch with you. Of all the social media networks to consider when leveraging an organic search presence, Google+ is currently at the top of the pile. With its consistent incorporation of Google+ profile and page information into search results, brand presence on Google+ is quickly becoming a social media must.2.) Monitor social media mentions. Of your brand; of related products and services; of your competitors. When people are talking about these things, you should be the first to respond with a coupon, information about your product or service, or just a helpful answer to their question. People use social media for real-time information, and if you’re the one who provides the answer, you elevate yourself as a local thought leader. This tactic will help you generate new leads, close more deals, or just keep prospects, customers, and your community happy.3.) Keep track of where your prospects and customers check in. Many local businesses leverage mobile check-ins via networks like Foursquare to encourage foot traffic. But you can also use it to identify potential affiliate opportunities. Where else are your customers checking in? If you know where they spend their time, you also know where you should be making your brand visible with things like guest blogging, paid advertising, referrals, and co-marketing opportunities.4.) Do a little stalking. Check out your fans’ and followers’ profile information to see what they like, and edit adjust marketing activities and communications accordingly. This helps you create buyer personas, refine the style, tone, and content of your messaging, and ensure you’re talking about the things your audience likes to prompt more social engagement.5.) Become a resource for local events in your industry. Keeping your ear to the ground on events — whether live or web-based — that your audience would like to attend makes you an indispensable resource. Aggregate everything that’s happening in your industry, and maintain groups on social networks like Facebook and LinkedIn, or Circles on Google+ that keep interested parties up to date on can’t-miss activities. And be sure to show up to these events, too; your future customers will be there!6.) Maintain your presence on local review sites. Sites like Yelp! often appear among the top results in search engines. How does your reputation look? Consumers hold peer reviews in high esteem, and it’s crucial that their first impression of you is positive. Plus, these sites help answer common questions for customers like addresses, hours of operation, and contact information that people are frequently checking on their mobile devices when on the go. You should be actively involved in maintaining your reputation on these sites by keeping your business information up to date, soliciting positive reviews from happy customers, and working to resolve issues with those who have posted negative reviews of your business.7.) Ask your employees to use their social networks on your behalf. National companies may ask their employees to do this, but they won’t reap as much benefit unless their employees connect with people that are overwhelmingly interested in their industry. Fat chance, right? But you know what people tend to have in common with lots of their connections? Location! If their networks know their friend or family member works for a local company, you can be sure they’ll contact them the next time they need a local dentist, doctor, health food store, pet groomer, t-shirt maker, customized widget designer…well, you get the point.8.) Connect with other local businesses and consumers. Get active in online conversations. Connect with people that live in your city and businesses who are doing cool things in your area (especially if they could act as a referrer of business!). It’s important to stay locally connected and network with people even if they’re not directly related to your industry; you never know when someone has a secret passion for something you offer or a need arises further down the line for your products and services. Local businesses can use social media to remain a fixture in their local online community and at their brick-and-mortal establishment.How do you leverage social media to grow your local business? Share your creative tactics in the comments!Image credit: alexliivet Originally published Jan 25, 2012 9:00:00 AM, updated October 20 2016 Social Media Marketing Topics: Don’t forget to share this post! 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How Inbound Marketing Aligns With the New Purchase Loop

first_imgIn 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: Awareness, Interest, Desire, Action. conducted by Latitude found Awareness Desire Inbound Marketing – At this stage, the consumer moves from initial interest to a research mentality to gain an understanding of the broad fundamentals in order to make a purchase the consumer can feel good about. on which they would find a whitepaper on, say, marketing automation – This step is an exponential progression from the Interest stage. The person moves from a “nice to have” mentality to a “must have” mentality. – A person becomes aware of the product either through advertising or the recommendation of a friend. the internet was integral to the process for three quarters of respondents. With that finding, one has to call into question the millions of dollars brands spend to “build awareness” when, clearly, every other medium is more heavily relied upon. Akin to the second step in the loop, this third step sees our vacationer understanding there are certain home safety-related steps they must take before they leave town. They know they need to inform their neighbors; they know they need to make sure their home alarm system is in working order; they know they need to arm themselves with home safety-related information — so after having downloaded and read your whitepaper, they would be receptive to the follow-up Image credits: The Role of Inbound Marketing – A piece of information, a news story, an article, or a friend’s recommendation acts as a catalyst, giving the consumer a reason to start looking into things the person wants or needs. – Following purchase, the consumer uses and experiences the purchase to decide how he or she feels. At this stage, they might post a product review or share their experience with friends. Topics: – The person puts desire into action and makes a purchase decision. The study identified six behavioral or mental states a buyer experiences when considering a purchase. effective SEO strategies Realized Want or Need inbound marketing 1) Openness ), but if they read an article about how the best way to hide things is in plain sight (or in places no one would ever think to look), they might become more open to the idea of considering such a product. 5) Research and Vetting linear — that a person can bounce from one stage to another as they make their way to final purchase. 4) Seeking Ideas and Inspiration This new purchase consideration track takes into consideration a person’s emotions, and understands the process How do you think the new purchase loop changes the way marketers do their jobs? program in place that generated SEO-friendly content which allows you to present a need, and also conveniently slip in a mention of your cheap but very effective solution. Here the vacationer realizes they will, in fact, be buying certain home safety products before they leave for vacation. Because you have determined their predilection for home safety products through the previous information they requested, you can offer them So, how does a marketer realign their tactics to better align with this new purchase consideration cycle? Put simply, your brand needs to be there when someone comes looking for a solution to the problem or need you serve. Let’s address what you as a CMO must have in place in each of the six stages when potential customers start looking. come into play. The person probably hasn’t come to the conclusion they need an electric socket that doubles and a place to hide valuables, but they do have general home safety concerns and don’t want their valuables at risk if their house is broken into while away. So they will be seeking broader home safety advice, and you want to be there via the right keywords, with a link to a product information page, blog post or Reliance on television, without surprise, has practically fallen off the map in terms of being a useful medium during the consideration process. 6) Post-Purchase Evaluation and Expansion email you would send them Openness The Purchase Funnel Learning and Education At this stage, a potential customer might not even know they need your product or service. But they are open to suggestions if they can be convinced there is a need. For example, a person may not know they need an electric socket that’s actually a security drawer to hide valuable items (yes, a product like that exists 2) Realized Want or Need – Here the consumers gathers information to support feelings of purchase intent. Options are compared, deals are sought, prices are compared, and reviews are read all to determine personal associations with the brand. Post-Purchase Evaluation and Expansion The 6 Behavioral and Mental States Involved in the New Purchase Loop 87% of consumers now travel a less linear, more complex pathway to final purchase. Because they bought from you and because they are in your Seeking Ideas and Inspiration progressive profiling on your landing pages Action – After having been made aware of the product or service and determining its relevance, the person expresses interest. Interest customized, relevant information – Here, the consumer seeks a solid reason to look for, notice, and keep track of examples, thought-starters, and motivators surrounding the product in question in order to take the next step. Here, because our vacationer seeks a solid reason to look for, notice, and keep track of examples, thought-starters, and motivators surrounding the idea of home safety, additional content assets would be helpful. Think things like case studies or testimonials from customers who had the misfortune of having their house broken into but, because they had your nifty electric socket hideaway, didn’t lose any of their valuables. And you would be able to send better targeted content assets, because you used The Top Ten Home Safety Concerns When Going on Vacation. How would they come to this conclusion? By reading a piece of content that addressed home safety — like a blog post with the five steps one should take before they leave for a month-long vacation. And how would they find this information? They’d find it from you, because as CMO, you would have an to deliver them information on the additional home safety products you offer, such as the in-wall oven that’s actually a heavy duty safe. Okay, that’s not actually a real product. At least not to my knowledge. recent study It’s extremely important to note that these six stages do not always occur in linear order. Rather, they align with the differing and not always logical state of human emotions that come into play during a purchase decision. But with proper inbound marketing tactics applied to each of the six stages, you’ll be well positioned to address the needs of your target audience, convert them into leads and, ultimately, into customers to drill down into what the vacationer’s more specific pain points were. lead management system In each of the six stages, the internet far outweighed all other media used during the purchase consideration process. In every stage except post-purchase, such as a report on the cost benefit analysis of various home safety products. Your product being the best choice for their needs — needs which you’ve gotten to know over the course of your interactions with them — leads to a purchase of your product. landing page isn’t Just 29% report relying on the medium even at the earliest stage. Research and Vetting Originally published Feb 8, 2013 2:00:00 PM, updated October 20 2016 – Consumers experience a receptiveness to new or better experiences, which results from pre-existing interest in or curiosity about a category or topic area. At this stage, it can be a conscious or unconscious desire for a brand. The study also took a look at the types of media used during each stage of the process. At this point, the person heading off on that month long vacation to Belize may have come to the realization that there are home safety concerns with which to contend. So they run off to Google and type in “home safety.” This is where While this purchase funnel has served marketers well over the years, a (since you collected their email address on the landing page) which offered another whitepaper or report that further explained the importance of home safety, and the steps they could take to achieve it. About.com Latitude Study , you can continue to market to them using 3) Learning and Education Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week

first_img Originally published Apr 6, 2014 8:00:00 AM, updated February 01 2017 Topics: LinkedIn Marketing This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months.While we of course found little ways to enjoy the sunlight and the April Fools’ Day pranks, we also got down to business — blogging business, at least. This week’s content is practical, and focuses on things that you can do to be more efficient in your tasks and more effective at driving results.  Want to Squeeze More Conversions Out of Your Landing Pages? Read ThisSo, it’s a new month. Your boss likely wants you to get even more leads this month than last month. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation.How to Tweet Around the Clock Without Being on Twitter 24/7Those who tweet more often tend to have more followers. This means that if you’re serious about growing your Twitter presence, it’s imperative that you find a way to tweet multiple times a day. In this blog post you will learn how to tweet multiple days every day without dedicating all of your time to Twitter.5 Things Many Marketers Forget When Running A/B TestsA/B testing is an extremely important practice in today’s data-driven marketing world. That said, with A/B testing it’s very easy to make a minor mistake and totally screw up your results. This blog post identifies five A/B testing mistakes that marketers should avoid.The Hidden Costs of Creative Work (and How to Budget for Them)No matter how much time you devote to budgeting your marketing spend, there always seems to be little hidden costs of creative work that you didn’t anticipate. In this blog post, you’ll find a list of expenses that are often overlooked so you can incorporate them into your budgeting plans.The Ultimate Cheat Sheet for Mastering LinkedInLinkedIn is the most popular social networks for professionals as well as one of the top social networking sites overall. Despite being a powerful platform, LinkedIn often gets underutilized by marketers. In this blog post, learn how to use LinkedIn to its fullest potential. 4 Important Factors That Will Affect the Cost of a Website RedesignYou’re website is likely one of your most important marketing assets. As a result, you need to make sure that it’s up-to-date and optimized to its fullest potential without taking up too much of your budget. This blog post breaks down some of the most common factors that influence the price of a website redesign. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Buyer Persona: Defined in a Single GIF

first_img Buyer Personas When you’re first starting out with inbound, it’s really easy to get carried away with all the things you want to accomplish. Blog about all the things! Build all the landing pages! Send all the emails! Schedule all the tweets!In reality, there’s one huge, super important thing you need to do before doing any of the above: You need to build buyer personas.Download Our Free Buyer Persona Guide + Templates  Not sure what they are or how to build them? You’re in luck. The GIF below will quickly walk you through the buyer persona basics, so you can get on to actually doing all the inbound things you’ve been itching to do.60Save Originally published Dec 13, 2014 8:00:00 AM, updated July 28 2017 Topics:center_img 60Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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5 Small Tweaks to Help You Generate More Leads

first_img Lead Generation Originally published Aug 7, 2015 12:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: 97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it’s likely that you already have your hands full with writing quality content to attract new traffic and leads. And if that’s the case, you’re also probably no stranger to the panicked feeling you get when achieving your monthly or quarterly goals starts to seem like an impossible feat. What can you do to keep your head above water?For starters, take comfort in knowing that it’s not easy trying to create engaging, inspiring, educational content at a high frequency while attempting to balance the rest of your day-to-day responsibilities. We’ve been there. We get it. With that said, we threw on our lab coats and started experimenting with small content tweaks that had the potential to make big improvements in terms of lead generation. In doing so, we learned a lot … and now we’re going to share our findings with you. For tips on how to get more leads out of your content assets, keep reading. 5 Small Tweaks to Help You Generate More Leads1) Update your existing CTAs to be more relevant.In our research, we discovered that 76% of monthly blog post views and 92% of monthly blog leads are from old posts.In order to increase the number of leads converting on your existing posts, you should optimise the CTAs in the posts that continue to drive a lot of traffic (mostly from search) month after month.Here’s what you need to do:Step 1: Create a list of your high-traffic but low-converting blog posts. If you’re a HubSpot customer you can do this using an Attribution Report (check out the step-by-step guide here). If you’re using another blogging platform, you should be able to export your data to an Excel spreadsheet and manipulate it in there.Step 2: Once you have chosen the posts you are going to start optimising, you should aim to answer the following questions for each:Was the primary CTA’s offer the most relevant offer you had for the post’s particular subject matter?Were there other CTA opportunities available that you hadn’t thought of at the time of writing? Or have more relevant offers been created since?Step 3: Swap out the CTA for the most relevant and up-to-date offer you have.2) Focus on the keyword alignment.Think about it: If you know which keyword(s) the majority of people are using to find a particular post, then by making sure the offers used in the CTAs on that post match the keywords as closely as possible, you’re more likely to get people converting on that post’s CTA.When HubSpot put this theory to the test, the results were incredible. We optimised 12 of our high-ranking, high-traffic posts based on their keyword searches, and this is what we found:We increased the number of leads we generated from these posts by 99%.We increased the average conversion rate of these posts by 87%.Here’s what you need to do:Step 1: Make a list of the search terms your blog is already getting found for. We did this by looking at the organic search traffic in HubSpot’s Sources App. If you’re not a HubSpot customer, you can also use Google Webmaster Tools to identify which keywords you’re getting found for.Step 2: Identify which of your blog posts are ranking for these keywords, and record their ranking in a spreadsheet. You’ll need an SEO tool to make this process easy. We used HubSpot’s Keywords App since it’s integrated with the Sources App. If you don’t have an SEO tool, you can also do this manually by searching the keyword in an incognito browser, finding your blog post that ranks for it, and recording the ranking.Step 3: Sort the posts by monthly views. This allows you to target and optimise the posts that generated the most traffic, and then work your way down.Step 4: Reposition your CTAs to be more relevant to the most common search term people used to find the post.In this example, the most commonly used search term to find the post was ‘Press Release Template’ so we simply changed the text on the CTA to match that. As a result, we increased the number of leads we generated from the post by 99%.3) Optimise existing offers to rank better in search.In HubSpot’s analysis of our own lead generation content, we discovered that only 15% of monthly organic leads came from offers created that month, and a whopping 57% came from older offers. It makes sense to leverage this data and optimise your existing offers so you can get even more leads finding and downloading them.Here’s what you need to do:Step 1: Identify offers that have potential to perform better in search. These are generally offers that are covering topics with strong keywords, but the offer itself is not ranking very well for those keywords.Step 2: Look for blog posts you have previously written on that topic and where appropriate link across to the offer. If you have a high number of blog posts on that topic, look for those that have acquired external links. Blog posts with external links carry more authority and you can pass some of that across to your offer with internal links.Step 3: Try guest posting on other high-traffic sites that share a similar audience with you and link back to your offer. Every guest post you write is another chance to link back to your website, thus increasing your ranking in search engine results pages for the content you link to.4) Play around with different formats.When we look at the type of content that generates the most new leads for HubSpot, webinars came out on top, raking in about 18% of our leads. This is followed by ebooks and kits at 12% each.It’s important to analyse your content formats to see what is working for your audience. Then you can take the content you already own and reformat it.Do you have a few blog posts on the same topic that you could turn into a webinar or an ebook? Do you have some cool data that you could turn into an infographic?Here’s what you need to do:Step 1: The key is to find out the type of content formats that your audience likes to consume by analysing which ones receive the most traffic and downloads. If you’re a HubSpot customer, you can find this information in your landing page analytics. If not, you can use Google Analytics. You should also look at which ones generated the highest quality leads by looking at the average lead score from each of your offers.Step 2: Once you have a list of your top offers you can then analyse them by format until you start to see a trend. You can do this by exporting your offers into an Excel spreadsheet and adding a column for format — this is a manual process so you will need to input what format each offer is in yourself.Step 3: Spot the trends. If you see that 75% of your top performing offers are webinars, why not take the content from your other top performing content and turn it into a webinar? Go after what’s working. 5) A/B test your titles. There’s more science to selecting a title for your content than you might think.In one of our experiments, we changed the title of an ebook and ran an A/B test to see which one would perform better. We took the original title, “The Productivity Handbook for Busy Marketers,” and changed it to “7 Apps That Will Change the Way You Do Marketing.” This is what we found:As you can see, the revised version outperformed the original by 776% in terms of lead generation (first time submissions). Not only that, but it resulted in more customers as well.If you’re struggling to come up with the perfect headline, check out this infographic on data-backed strategies for writing better headlines. And once you come up with something you like, run it through the Headline Analyzer Tool by Advanced Marketing Institute to determine its strength.What you need to do:Step 1: Brainstorm 10+ titles for every offer you create. For tips, feel free to play around with HubSpot’s free Blog Topic Generator.Step 2: Get a group together internally to whittle them down to 2 of the best title. In doing so, try to focus on factors like clarity, attractiveness, and length. Step 3: A/B test both titles to a small sample group.Step 4: Once you declare a winner, use the updated title in all of your campaign promotions moving forward. While these small tweaks worked for us, be mindful that results may vary based on your industry, audience size, etc. For even more experiments and ideas to increase lead generation, check out our free email course: Double Your Lead Flow in 30 Days.What other experiments have you run that got you significant results? Share them with us in the comments below.last_img read more

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5 Emails Your Association Should Send to Increase Memberships

first_img Originally published Jan 26, 2016 7:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 3) Content-Driven NewslettersTime is a valuable asset: audiences may be interested in the cause that you support, but they may not be ready to get involved just yet. Instead, they’ll need a bit of warming up and nurturing. You’ll need to engage with them at multiple touch points—to share stories and educational resources around your mission and vision. It may sound counterintuitive, but you won’t want to push memberships too aggressively here. Instead, you’ll want to focus on building a rapport with your audience. Here are some tips for types of content to share:News and regular updates about your organizationImpact reports and stats surrounding the communities that you serveStories about the people you’ve helpedWhat’s most important is that you reach audiences with information that they’ll care about and find personally valuable. Over time, you can build a feedback loop between your readers’ content consumption patterns and messaging that they’ll find compelling. You can use personalization technology, for instance, to share news and updates that they care about rather than communicating every last thing that has happened over the past month or quarter.Take a look at the following email from Inbound.org, which curates relevant content into a regular newsletter. Information comes tailored to specific audience browsing patterns and interests.4) Renewal NoticesLife gets busy, and memberships can fall through the cracks as a result. You’ll want to make it as easy as possible to automate membership sign-ups and to give your audience a friendly nudge to take action. Email makes this process easier.Send follow-up reminders when memberships are about to expire, and make renewing as seamless as possible. You can start by filtering your list based on expiration date: contact your members two months out, one month out, and then within a few days.Be attentive and sensitive to the fact that your audiences are busy. Make sure that ‘next steps’ are easy and clear. By automating the processes and reaching out to audiences ahead of time, you’ll ensure that no member falls through the cracks.A great example to follow comes from domain registrars. Well ahead of expiration day, these companies reach out to their customers for renewals. Consistency and tactful persistence are key for moving the needle.5) Opt-Out SurveysIf you’re losing members, you need to figure out why. Email can help you identify pain points and identify improvements to make in your messaging, moving forward. Start by running a simple form or email survey to ask members why they’ve decided to leave. You could then use that data to send more personalized follow up emails that ask your former members to come back, while telling them about new features that make them want to join again. Last But Not LeastAlways thank your members—this small gesture can go a long way. When someone new joins, thank him or her, and drop a reminder of the benefits of the memberships upfront. Find subtle ways to make your audience feel appreciated. Make connections stronger, as a result. Topics:center_img Nonprofit Marketing Nonprofits operate in a crowded digital ecosystem with aggressive marketing tactics and massive advertising spends from the corporate world. It can be tough, as a result, to reach target audiences—especially for membership recruitment. How can nonprofits stand out, build visibility, and drive engagement in a landscape where the average email user sends and receives 122 messages a day?The answer is simple: do what you already do best by building long-term relationships with the communities and stakeholders that you serve. Rely on your value proposition to stand out and build an emotional rapport with your audience. Communicate your organization’s unique value proposition in a way that sparks interest and action. And of course, be practical: humans need friendly nudges and reminders from time to time. For inspiration, we’ve compiled a few ideas a examples.  5 Types of Emails Your Association Should Send to Increase Memberships1)  Tailored, Personalized, Human InvitationsAs more visitors spend time on your website, your association will slowly build a repository of data. Using this information, you’ll want to create focused messages around the benefits of joining your association. You can use the following types of data to guide you: Content consumption patternsReferral paths and traffic sourcesTime spent on different parts of your sitePast engagement, online and in person, with your organizationIn addition to using this data, make sure that you send your messages from a real person from your team—not a corporate-like mouthpiece. Your target audiences want to feel like you value their time, attention, and participation with your organization. Remember that you’re connecting with a human being on the other side of the computer screen.For an example from outside of the nonprofit space, take a look at the following message from HubSpot. It’s customized around specific audience interests and tailored to specific actions that audiences have taken on the site (based on the webpages they’ve viewed and the content they’ve read).2) Diverse Options for JoiningOne-size-fits-all memberships are a thing of the past. Today’s consumers are looking for highly personalized complements to their lifestyles—nonprofit affiliations are no different.In addition to featuring clear benefits for joining, nonprofits need to offer several options for membership, to make joining easy for the largest group possible. You’ll want to consider the following: Payment timingsPayment amountsValue offeredPerks availableIf you’re not sure how to structure these options, your current members are a great resource to leverage. Start by segmenting your member database by demographic and psychographic traits that are relevant to your organization (i.e. household income, cause affiliations, educational interests, etc.). Run a survey and conduct qualitative interviews: you’ll see patterns that are relevant to your messaging.Your audiences will respond to different incentives. Make sure that your organization’s are fully defined.As an example, take a look at ProductHunt. The company puts together a curated email newsletter with products and services that its subscribers will find helpful. The company uses social data to piece together its messaging, based on what its subscribers’ connections are upvoting.last_img read more

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