DeGale eyes rematch with ‘chicken’ Groves

first_imgJames DeGale believes his European title challenge could pave the way for a rematch against George Groves.DeGale will take on champion Piotr Wilczewski of Poland next month, with the date and venue expected to be confirmed on Monday.It will be DeGale’s first fight since he lost his British super-middleweight title – and his unbeaten record – against fellow west Londoner Groves in May.DeGale said: “It’s been seven or eight weeks since the Groves fight. I’ve been on holiday, got it out of my system and have moved on.“I thought I won that fight – loads of people did. I can’t believe someone can win a title by throwing so few punches. Every time I hit him I hurt him, and he ran around the ring like a chicken.“I did learn loads in that fight. The main thing is that I will never, ever allow someone to nick a fight off me like that again. I fought the first eight rounds like it was a sparring session.“Hopefully now I’ll get that European title – it won’t be a walkover, it’ll be a tough fight. Then hopefully Groves will want to fight and won’t be a chicken. I just hope Groves keeps winning – that’s the real question.“After my next fight, if bigger and better things come along I’ll take that. But if the public want it [a rematch], and Groves wants it, then fine. But Groves needs me more than I need him.Harlesden’s DeGale lost against Groves on a split decision“I want a rematch. I wanted it straight after the fight and told [promoter] Frank Warren that. But Groves and his people didn’t want it.”Wilczewski has lost only once in 30 fights and is ranked number two by the World Boxing Organisation.The bout has been billed as a crossroads for DeGale, 25, as he cannot afford another defeat at this stage of his career.He hopes to follow in the footsteps of Amir Khan, who bounced back from his first professional loss to become a world champion.But unlike Khan, he is determined to resist calls to make wholesale changes and move to the United States.He said: “People have said I should change trainer and move to America – do what Amir Khan did. But I’m thinking ‘so if I’d got that decision against Groves, you wouldn’t say that?’ It doesn’t make sense.“It was such a close fight and I learned the lessons from that, so I don’t need to make those changes. I won’t make those mistakes again.”last_img read more

Read More »

New Type of Database Gets High-Profile Funding

first_imgThere is a thing and there are ways to describe a thing. But why stop there?FluidInfo is a startup company that has built a new information architecture that positions databases as an open-ended way to describe the world, with access by anyone to add entirely new fields of data to describe a given phenomenon and open to sorting by any combination of parameters. The company announced today that after years of development, it has found a home and some incredibly high-profile investors to back it. Expect this company to go from confusing obscurity to one of the most talked about back-end startups on the web.What it DoesFluidInfo’s primary product FluidDB is described as “a hosted database with the heart of a wiki.” Founder Dr. Terry Jones has said “we’re living in the shadow of archetictural decisions made decades ago” and believes that, as his product’s About page articulates simply: “A new information architecture could be the basis for a new class of applications. It could provide freedom and flexibility to all applications, and these advantages could be passed on to users.”So FluidDB is something that will live under the hood of other web applications. There’s something about it that brings Twitter Annotations to mind: these are technologies that are focused on exploding the number of ways that we can describe any given thing, and thus the number of things we can do with that data. It’s a little bit challenging to describe, but try this explanation out for size:FluidDB is a single web of things providing a no-questions-asked writable social object to represent each and every thing. Using a flexible underlying representation of information and a new model of control, it allows users and applications to work with information without constraint. That includes dynamically organizing, sharing, combining and augmenting information, and searching in ways that have previously not been possible. It also allows users to choose exactly which information to share with whom, with separate controls for reading and writing.The challenge will come in building effective interfaces that let end-users leverage the power of this paradigm. The project brings to mind Freebase, a project that has raised far more money, aimed to blow the world of data wide open, but has fallen short of its wildest expectations largely due to a shortage of usability. Who will build interfaces for FluidInfo? The most likely candidates will be other startup companies backed by FluidInfo’s new investors. That’s an impressive group.FluidInfo’s BackingBlogger Robert Scoble called FluidInfo “an unfundable, worldchanging startup” 18 months ago.Apparently it’s not so unfundable anymore. Tech guru Esther Dyson had already put in money, and today the company announced that it’s raised $800,000 more from Betaworks (investors in Twitter, Tweetdeck, Tumblr, Superfeedr and more), IAVentures (all about Big Data), RRE Ventures (possibly NYC’s most respected startup investors, has backed Betaworks itself as well), Lerer Ventures (another knock-out portfolio), Chris Dixon and the Founder Collective, Joshua Schacter (creator of Delicious), Andrew Rasiej (founder of the Personal Democracy Forum) and others. That’s an incredible set of investors and will no doubt lead to some great introductions to hot startups all over the web who might make use of FluidDB.What do you think? Is this as revolutionary as it looks? How can you foresee it being used to power a new model of applications? marshall kirkpatrick Related Posts Tags:#start Top Reasons to Go With Managed WordPress Hostingcenter_img Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Read More »

Nova Scotia Rolls Out New Solar Incentives

first_imgTax Overhaul Keeps Breaks for Wind and SolarFlorida Voters Reject Solar AmendmentWhen Will Rooftop Solar Be Cheaper Than the Grid?Learn How Solar Friendly Your State IsWhere the Solar Bargains Are Sometimes, It’s Cheaper to Install PV Than More InsulationJust How Big Should a Photovoltaic Array Be? UPDATED on July 25 RELATED ARTICLES Programs vary by provinceRebates and other incentives for solar electricity vary widely across Canada’s 10 provinces and three territories. According to Tobin, both Alberta and New Brunswick currently offer rebates for solar electricity systems, although rules vary by province.In Alberta, a year-old initiative makes homeowners eligible for as much as 30% of the cost of a PV installation to a cap of C$10,000, an article in the Edmonton Journal said. Business and non-profits are eligible for up to 25% of PV system costs to a maximum of C$500,000.Energy Efficiency Alberta says at its website that in conjunction with two existing solar programs, the initiative has doubled solar installations in the province since 2015. At that time, Alberta led the nation with a total installed capacity of 8.16 megawatts, according to the website The Statistics Portal. Nova Scotia was fifth on the list at 0.77 megawatts.In New Brunswick, customers of NB Power are eligible for rebates on solar panels ranging from $200 to $300 per kW, depending on what other energy upgrades they make to their homes. The Home Energy Savings Programrequires an energy evaluation, and houses must meet certain minimum requirements. Net metering also is available.Elsewhere, Tobin said, Manitoba has a pilot program but is no longer accepting applications. A solar rebate program in Ontario was abruptly canceled last month by incoming Ontario Premier Doug Ford just two months after it was launched, PV Magazine reported. Rebates were set at C$1 per watt and covered systems up to 10 kilowatts in size. This post was updated to correct information about solar rebates available in New Brunswick. Efficiency Nova Scotia already offers residents a number of ways to reduce energy consumption, including home energy assessments, free LED light bulbs, low-flow shower heads, refrigerator and freezer recycling, and heating system upgrades. Existing rebates cover solar air-heating equipment and solar hot water systems.The new program for PV will not cover commercial installations, said Janet Tobin, the communications lead for Efficiency Nova Scotia, in an email. But homeowners looking forward to subsidized PV are apparently tickled.“We have been overwhelmed by the level of interest from both homeowners and potential installers,” Tobin said. “The SolarHomes incentives will make solar power more affordable than ever before. It is clear, based on the interest already, that Nova Scotians are excited to have more choices and more control over their energy future while reducing carbon emissions and improving air quality.”Tobin said that Nova Scotia Power, which supplies 95% of the electricity used in the province, offers net metering to residents who already have installed PV. Generated electricity is counted as a credit equal to the cost of purchased electricity.Efficiency Nova Scotia said rebates should roughly equal 30% of the cost of a PV system, making payments the same as the current federal tax credit for solar installations in the U.S. There is no cap on the U.S. program, but the tax credit is scheduled to drop beginning in 2020. Nova Scotia residents will soon be eligible for rebates on photovoltaic (PV) installations of $1 per watt, an expansion of a program that already covers solar hot water and heating equipment.Efficiency Nova Scotia, a nonprofit agency that oversees energy-savings programs for the maritime province in eastern Canada, announced that it would begin taking applications in mid-August. Rebates on pre-approved PV systems are expected to average C$7,000, and will be capped at C$10,000.An announcement posted at the Efficiency Nova Scotia website said that both the PV system designs and the contractors who install them must be approved in advance. Most Nova Scotia homeowners are expected to qualify, although precise eligibility rules are still being worked out, a spokeswoman said.Money for the program is coming from Nova Scotia’s C$56 million share of the Low Carbon Economy Leadership Fund. Canadian provinces and territories that have adopted the Pan-Canadian Framework on Clean Growth and Climate Change, what’s called “The Framework,” are eligible to share in the C$1.4 billion fund aimed at reducing greenhouse gas emissions.last_img read more

Read More »

Modi to lay foundation stone for Pune Metro third phase

first_imgPrime Minister Narendra Modi on Tuesday will lay the foundation stone for the third line of the Pune Metro rail project, at the Chhatrapati Shivaji Maharaj Sports complex in Balewadi.The 23.3 km stretch will bridge the city’s bustling information technology quarter in Hinjewadi with the equally heavy traffic Shivajinagar area. The line is being developed by the Pune Metropolitan Region Development Authority (PMRDA) on the Design, Build, Finance, Operate and Transfer (DBFOT) basis at an estimated cost of Rs. 8,313 crore.Mr. Modi will reach the city in the evening after attending a number of programmes in Mumbai and Kalyan in the day.The BJP’s Pune unit is making full preparations for his visit.“It is an important occasion for the development of Pune. More than 30,000 party workers and constituents from Pune district’s four Lok Sabha segments and 11 Assembly segments – eight in Pune city and three in Pimpri-Chinchwad – are expected to be present at the event,” said a city BJP leader.Past visitsThis will be Mr. Modi’s fourth visit to the city since he became Prime Minister in 2014. In July 2016, he launched 14 projects for the city under the ‘Smart City’ scheme from the same venue in Balewadi.In November 2016, he shared the dais with Nationalist Congress Party (NCP) chief Sharad Pawar. He was invited by Mr. Pawar at the Vasantdada Sugar Institute (VSI) – an autonomous cane growers’ body headed by the Maratha strongman.In December 2016, Mr. Modi laid the foundation stone for the Pune Metro rail project just ahead of the crucial civic polls to the Pune and Pimpri-Chinchwad civic bodies.The Metro inauguration had been a bone of contention among the BJP, the Congress and the NCP, with each of them trying to take credit for the project. The Congress and the NCP had alleged that the Centre’s sanction of the project prior to the civic polls smacked of political expediency.And Mr. Modi had said that had the project been sanctioned earlier (by the Congress-NCP administration), then “the citizens of Pune wouldn’t have had to endure regular traffic snarls”.The poll results in February 2017 saw the BJP sweeping both the municipal corporations – where they were hitherto in a minority – by unprecedented landslide wins and wresting control of the city’s urban pockets from the NCP and the Congress.last_img read more

Read More »

How to Create a Compelling Explainer Video

first_img Originally published Feb 7, 2014 4:00:00 PM, updated July 12 2019 Don’t forget to share this post! Having a fantastic vision for your business is great, but it’s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems.What’s the best way to do this, you ask? Don’t just tell them how awesome your company, service, or product is — show them.Access videos, templates, and tips, to help you launch an effective video marketing strategy. What Is an Explainer Video?If a picture is worth a thousand words, imagine what a video could do.An explainer video allows you to quickly introduce your business, explain what it does, and tell customers why they need you. It’s a fast, memorable way to make an impact on your audience and provide them with the important information necessary to making an informed buying decision.Remember, though, that attention spans aren’t long these days. In fact, on average, you have about 8 seconds to sell yourself and your business to potential customers. Rand Fishkin of Moz elaborates on this notion in a Whiteboard Friday video:”We really do need to communicate quickly, because web users have become more and more impatient. They’re not going to read through paragraph and paragraph and paragraph of text. Therefore, many, many websites have found it valuable to use visual-centric homepages to help communicate and to quickly convey the primary value proposition to those visitors. Sometimes, that’s a video. Sometimes, it’s just an image or graphic that explains things really clearly. That can work out great.”The point is text alone isn’t cutting it anymore — we need visuals to keep viewers interested in what we have to offer.Want to check out a premier example of an explainer video? Take a look at this one below that we at Explainify just completed:And if you want to get really meta with us, you can watch this explainer video on explainer videos we recently put together.The Benefits of Explainer VideosThink about how this scenario could impact your business: You’ve created an explainer video and included it on your homepage. Now, you’ve landed on the front page of Google search results. Because of this, more people will watch your video, become leads, and want to buy your product. Sales go up. You earn money.Does an explainer video seem like the obvious choice yet?If you want to know more about how beneficial explainer videos can be for your business, take a look at these pros.You can make your perfect pitch.There is nothing worse than not knowing how to tell people what you do in a way that clicks with them instantly. An explainer video gives your perfect pitch to anyone, anytime, anywhere in the world you need it. Your presence? Not necessary! Choose the right company to partner with to create this video, and you could end up with an awesome company story that you can use for your website, social media, and email marketing.You can share your story easily.Pew Research Center data shows 78% of adults watch or download online video. With such a high volume of online video viewers, you can bet creating an explainer video for your site will draw plenty of views (as long as you actively promote the video, of course).So, go ahead — captivate the masses with your awesome company. Armed with a video that you can upload to Wistia, YouTube, Vimeo, and other prime outlets, the chances you strike internet gold increase greatly. And remember: You can take your video beyond the internet. For instance, it can be used in meetings and at conferences.How to Structure an Explainer VideoNow that you know what explainer videos can offer, let’s dive into how one is structured. To create an effective explainer video, you need to be able to boil your story down into a simple, easy-to-understand package that anyone from your 10-year-old son to your 100-year-old grandma can be wowed by.Unless you have an internal branding or video team you think can handle such a video, you may want to reach out to a professional explainer video production company. Allow them to learn about your company, and combine their discoveries with an outsider’s perspective for more effective results.Regardless of who makes your video, here’s how you should structure it so it gets your business’ point across effectively and your company comes across as appealing and helpful.Relay your audience’s problem — and how you’re the solution.To facilitate empathy, get your viewers to relate to the issue. One common way to do this is by introducing a storyline in which a character faces the same problem that your customers face. From the very beginning, show them relevance. By tapping into their emotions, you’re ensuring that they’ll keep watching.Once you’ve clearly outlined the problem facing your audience, propose a fix. Convey that your product or service is the answer to their problems.Explain your company’s value proposition.This is your chance to give more details about your products and/or services. Simply put, explain what you do. Now that your viewers know you exist, you need to be able to quickly narrow down some of the core benefits of using your solution that will set them apart from the rest. Consider highlighting just a few key benefits — that way, you can cover your bases without speaking for too long.End your video with the call-to-action.At the end of the video, reiterate the fact that you’ve already solved their problem and offer up your call-to-action. “Check out our website!” “Sign up for our newsletter!” “Call us now!” Whatever phrasing you choose, just be sure you make it clear how you can help and how viewers can get in touch with you and learn more about your business.Why the Script Is So ImportantWhile you may know exactly what you want to say in an explainer video, you’re going to want to put those thoughts into a carefully created script, which is the most important part of the entire process. Pairing a great script with enticing visuals helps your audience retain the information a lot more effectively.For advice on how to put a solid script together — and make your video captivating — take a look at these tips below.Keep it simple and short.You’ve only got about 150 words to work with in a one-minute script, so keep it short, sweet, and to the point. You’ll also want to simplify the visuals so that viewers have time to retain what they are seeing.Remove any jargon.You never want to sound so complicated that viewers tune you out. Remember, a human being will be watching your video, and, as people, we don’t generally have conversations in long, complex sentences. Just look at the writings of companies like Apple or Starbucks: so incredibly simple, and we all buy in.Speak to the right audience.If you’re not talking to your viewers in a way they can easily grasp, you’re going to lose them. For example, we’re going to speak very differently when selling to an enterprise executive than to the average consumer, right? Appealing to an executive’s bottom line typically involves a lot more detail. If you’re a new company that no one has ever heard of, though, you’ll need to simplify your pitch to viewers.Tell an interesting story.Stories are in our DNA. It’s through them that we learn as children, and they still appeal to us now — no matter our age. This is the way we connect, relate, and entertain. So, it’s no surprise that we also use these stories to influence purchasing decision-makers. When you write your story, though, don’t focus too much on the small details. No one needs to hear about your product’s 16 different features in an introductory video. The main goal is to captivate their attention. Then, you can drive them to your website to learn all about those awesome features.Craft a clear call-to-action.Whether or not you think it’s obvious, some people still aren’t going to know what to do after they’ve heard your story. You’ve got to tell them exactly how to get the most out of your product or service. Do they need to sign up for your newsletter? Download your app? Call you? Make your call-to-action clear, and your viewers are much more likely to follow through.Your story is your company’s best asset. It’s what brings others in, makes them feel connected, and ultimately sells you and your product to the world. All signs point to the fact that explainer videos are the best way to effectively get your story to the masses every time. Make it simple. Make it relatable. Make it yours.How are you getting your story out there? Have you tried using an explainer video? Let us know your thoughts below! Topics: Video Marketinglast_img read more

Read More »

Tracking and Increasing Audience Engagement

first_img Topics: Originally published Oct 1, 2015 7:00:00 AM, updated February 01 2017 We all know that improving conversion rates on lead generation campaigns translates to more leads for advertisers. Yet most publishers don’t have a strategy in place for improving these numbers. Easier said than done, right? The way people consume content has changed. Invasive tactics have simply lost effectiveness with the advent of new technologies that aid consumers in tuning out advertisements; DVRs to skip commercials, ad-blockers in web browsers, and Gmail’s smart labels just to name a few.  Publishers spend valuable time crafting beautiful newsletters, advertising campaigns and sponsored content, yet so little focus lands on who receives these messages. There is a fine line between invasive junk-email and a helpful newsletter, and that line is largely controlled by context. In other words, people will only be compelled to read and convert on your content if the subject is relevant to them in the moment they receive your message.You wouldn’t expect mall shoppers to walk into every store, so why would you expect readers to digest every article you write? Get the context right, and your message will demand the attention of your readers. Get the context wrong, and you’ve bought a one-way ticket to their junk folder.That’s why tracking and understanding your audience is so important—so you can create smaller, more targeted campaigns instead of sending every sponsored email to your entire database.Understanding Your Publication’s Online EngagementThis begs the question, how do you begin to understand your audience? The good news is that publishers tend to already have a strong following. All you need to do is start is paying attention to what your readers are already doing. Apply the following strategies to learn your audience’s historical behavior and trends, and your database will be primed for future segmentation.Topic TaggingThe quickest path to getting to know your audience is to start tracking what each member is interested in at an individual level. Even with a niche publication, there will be some variance in people’s interests. To achieve this level of detail, you’ll need to categorize your content. Create a set of topics that your readers might come across throughout your articles or other media, and then start to keep track of which topics each reader engages with.Once you have this history about each contact in your database, you’ll be able to intelligently select who you want to target with each sponsored campaign and encourage your readers to become promoters of your content. This approach will enable you to fine tune your overall sponsored campaign strategy to maximize engagement and conversion while reducing the occurrence of irrelevant emails.Analyze Content TypePeople absorb information in different ways. Roughly 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Because of this, many people respond best to written and image-based content such as blogs, ebooks, whitepapers, and infographics. The next largest segment are auditory learners, making up 30% of the population and learn by memorizing sound. They will absorb new information best by listening and talking, so webinars, video, or podcasts would be a better approach to reach these people. It’s important to keep this in mind when developing a strategy to understand your audience.Pay attention to how they consume content — who is attending webinars? Reading articles? Watching videos or downloading audio? In addition to helping you identify large-scale trends in terms of what format is most popular with your audience, at the individual level this will help you identify what type of content should be promoted to each member of your database. If you have a group of people who respond to your webinars but seldom click through your newsletter, they may be auditory learners that will not respond as well to written or visual content. You are likely better off promoting a video, podcast or webinar over an ebook to this segment. You may even notice trends in these preferences from publication to publication, so it’s an important factor to keep tabs on.Engagement FrequencyKeep track of your frequent flyers; your evangelists. These are the people that click through every newsletter, visit your website for new content consistently, or follow you on social media. History of frequent engagement with your digital presence is a good indicator of future interaction, so consider this group your A-listers and treat them as such. Especially where email deliverability is concerned, if content is king then engagement is queen.To keep your reputation high, make sure to treat your frequent flyers with your best content and then consider syndicating it out to your B-list group, or even C-list if it’s proven to be a successful piece of content. This is especially true if the call-to-action in your message is a big ask. Consider the value your sponsor’s content will provide the consumer when crafting your landing pages and choosing how many or what depth of questions to require on conversion forms. A reader that consistently clicks through your newsletter content is more likely to open and click through a sponsored email than a dormant or cold lead, especially for those high-value offers.Building a history of these metrics in your marketing database will make a big difference in your ability to deliver the right message at the right time.Tracking the topics your audience is interested in will foster higher conversion rates on sponsored lead generation campaigns because your messages will be relevant and interesting to the recipient. This in turn results in your content being shared more often on social media, and your readers will become promoters of your content.Analyzing what type of content your contacts prefer will enable you to deliver media in the format the individual is most receptive to.Keeping tabs on prior engagement will help identify your most engaged contacts, so that you can prioritize your sponsored offers and share user data with advertisers to prove you have an audience with purchase intent. Ultimately, being more deliberate with your sponsored campaigns will help your publication increase lead generation by increasing engagement with your content, preventing database exhaustion and slowing the rate of database decay.Do you keep track of your readers’ interests and preferences? Let us know in the comments below. Lead Nurturing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Read More »

Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers [Infographic]

first_img Originally published Dec 23, 2015 12:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Struggling to grow your business? You’re not alone. Customer acquisition is no easy undertaking … but it is important. The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you’re marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons — you need a new strategy.To help, I’ve detailed seven data-backed strategies for acquiring more customers in the infographic below. Check it out.  224Save224SaveWhat are your favorite strategies for attracting and closing new customers? Share them with us in the comments section below.  Social Media Strategylast_img read more

Read More »

Breaking Down Virality: An Analysis of 4 Posts That Went Viral

first_img3 Quick Tips for Creating More Sharable Content1) Emotional content strikes a chord.Emotions play a big role in our decision-making, but there’s a fine line between piquing interest and being misleading. Readers are wary of clickbait, and an over-the-top headline can feel like exploitation. However, when used properly, emotional content serves as a way to provide value. Your audience wants to feel a connection to content, and as long as it’s relevant, emotional content can help you establish just that. The emotion you choose to tap into is entirely up to you. While the video from Faithtap demonstrates how to leverage feel-good emotions, content that makes people feel uneasy can also have an impact — as demonstrated by the terrifying advertisement from AT&T shared by Creativity-online.com.2) Know your audience.There’s no one-size-fits-all formula for creating highly sharable content. In fact, what you create will have a lot to do with who you’re creating it for.For example, a list of celebrity quotes like the one published on Mic.com might not fare as well on a website with an older audience and a more serious focus. But for their audience, it was a perfect fit: Mic’s audience is primarily made up of women between the ages of 18 and 44, and Poehler, known for her roles on “Saturday Night Live” and “Parks and Recreation,” is something of a millennial icon.3) Breaking the rules isn’t always a bad thing.When it comes to viral content, don’t be afraid to think and work outside of the box.The AT&T film mentioned earlier is nearly four minutes long — a risky move when 33% of video viewers lose interest after just 30 seconds. Yet, the video had a profound impact on its hosting website: Three days after it went live, the site’s reach skyrocketed sevenfold, and page views increased eightfold.And what about the “No, It’s Not Your Opinion. You’re Just Wrong” article? Pretty edgy and controversial title, wouldn’t you say? Well, it worked: The 1,200-word opinion piece was shared more than 36,000 times on Facebook.Moral of the story: Think boldly, but be sure to act accordingly. When you’re creating content, always keep your audience’s best interest in mind. Don’t deceive them. And don’t offend them. Instead, focus on creating something they can connect with — something they’ll want to share with a friend, or two, or three …What tips do you have for creating “viral” content? Share them with us in the comments section below. Originally published May 24, 2016 6:00:00 AM, updated February 01 2017 Trying to go viral? It seems like everyone is these days. That’s because having a post take off can benefit your brand’s reputation tremendously — just look at how the blue and black dress (or was it white and gold?) affected BuzzFeed’s traffic.While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. In doing so, we examined four “viral” posts using our competitive intelligence tool to analyze website traffic, and BuzzSumo and SharedCount to analyze total social media shares. It’s also worth mentioning that we chose to focus on smaller sites for the sake of this analysis to get a better idea of how one viral post can affect traffic, reach, and page rank.Here’s some of what we learned …Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts1) “Dad Sings Anti-Bullying Song to Daughter”Faithtap.com — a social website with interesting and inspiring videos — shared a video of a dad singing an anti-bullying song to his daughter. Within a couple of months, the site’s global ranking had jumped by 43%.Takeaways:Including a strong emotional hook in your content can help increase the chance for viral success.Knowing which emotional themes resonate most with your audience and weaving those into your content is important.Utilizing videos will help grab the audience’s attention fast and create a strong emotional response. Viral Campaigns Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 3) “A Mom’s Social Media Post Shatters Lives”Creativity-online.com — a sibling of Advertising Age that showcases creative content — posted an AT&T advertisement about the dangers of texting and driving. Over the next couple of months, the site’s global ranking increased 29%. Takeaways:Utilizing an element of surprise is extremely effective for grabbing the audience’s attention.Incorporating current cultural and social issues into your comment will add interest.Including a broadly understood and relatable topic will ensure extensive audience reach. 4) “No, It’s Not Your Opinion. You’re Just Wrong”HoustonPress.com — a Houston-based entertainment source — shared an opinion piece about how, well, you just might be wrong. More than 36,000 people shared it on Facebook.Takeaways:Surprising and shocking audiences can help to ensure success.Controversial and polarizing content often sparks discussion.Making sure your content topic appeals to a wide audience will increase viral potential. 2) “14 Quotes That Prove Amy Poehler Gives the World’s Best Advice”Mic.com– a media site geared to millennials — shared a list of empowering quotes from Amy Poehler. The site’s reach nearly tripled two weeks after the article went live.Takeaways:Writing catchy and compelling headlines can pique curiosity in social audiences.Placing pop culture references in your content can help boost virality.Sticking with universally popular topics is a great bet.last_img read more

Read More »

9 Link Building Email Outreach Templates That Actually Work

first_imgThanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me.I’m ambidextrous (I can write with both hands), I’m the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails.Access Now: 22 SEO Myths to Leave Behind This YearInbound links back to your website play an important role in achieving your inbound marketing goals. They also require strategy and diligent work to come by. I would know — I worked very hard to earn inbound links for a long time.Whether you’re just starting out with inbound link building or you’re getting fatigued by nobody replying to your outreach emails, I wanted to help you out. I’ve created nine different templates for killer outreach emails that you can borrow and adapt for your own link building strategy.What Is Link Building?Before we dive into the templates, let’s quickly review the basics of inbound link building. If you’re already caught up to speed, skip ahead to check out the templates.Inbound links, otherwise known as backlinks, are links pointing toward your website from another website. Here’s an example: Check out this publishing volume experiment analysis on the Moz Blog. If you’ll notice, the previous sentence contains a link pointing toward Moz’s website. That’s a backlink. And if you read the article, you’ll notice it contains a link pointing back to our website here at HubSpot. That’s a backlink, too.Now that we all understand what inbound links are, why are they important?Inbound links drive traffic to your website. In the example above, the HubSpot blog earned traffic from any of Moz’s blog readers who followed the link to HubSpot’s website.Inbound links improve your search engine rankings. Inbound links tell search engines that your website knows what it’s talking about — otherwise, why would someone link to it? The more inbound links you earn from high-quality sites, the higher your website will rank in search engine results pages (SERP).To sum up, inbound links are valuable because they help your website rank higher in search, which helps more people find your organization, start clicking around, and eventually become a lead.Link building is the process of obtaining those inbound links. When your website is a high-powered, well-respected content engine, other sites and individuals online will link to your content organically — without you having to ask. But if you’re like a lot of other inbound marketers out there, your website still has a ways to go.A dedicated link building strategy starts with an ask — usually via email — and that’s where these templates come in.Link Building Outreach RulesBut before we get to the templates, some rules.There are right and wrong ways to go about improving your site’s SEO, and inbound link building — when done correctly — is generally regarded as one of the right ways. You’re pitching your content to publications that might be interested in sharing it with different audiences. A backlink is just the cherry on top.However, there are wrong ways to go about asking for inbound backlinks, and I want to make sure you sure understand the rules of the road before you start emailing.1) The best way to generate quality backlinks is to publish exceptional content publishers organically cite.That being said, a dedicated backlink outreach strategy can be helpful for newer websites or if you’re promoting a specific piece of exceptional content. The more content you produce and, in turn, promote with social media content and backlinks, the more search engine authority your site will accumulate.2) Only pitch guest posts or backlinks that add value for the reader.Instead of asking your contacts to randomly link back to your site somewhere on theirs, ask publishers if you can write for their blogs or conribute new ideas and data for content they’re already working on. Offers such as these will result in quality backlinks that provide readers with valuable information.3) Send individualized emails to specific publishers.Never, and I mean never, mass email an enormous contacts list with a pitch template. It’s spammy, impersonal, and likely won’t get you the results you want anyway. Adapt the templates below if you like them, but it’s critically important to individually craft specific emails for particular publishers.The first step of your outreach process should always be researching publications and specific people who might be interested in your content. You shouldn’t start with typing up an email and sending it to everyone in your industry with a website. Read on for new ideas for how to ask for an inbound link — in ways that are polite, clever, and might just get you that backlink.Note: These email templates are based on emails I’ve sent and received. Any references to industries, companies, or individuals are meant to illustrate these fictitious email examples. 9 Link Building Outreach Email Examples to Try1) The previewIf you don’t have any connections with the person you’re pitching, offering a preview might be an effective way to share your content. With this type of email, you’re asking first if the recipient would like to see the piece of content you’d like them to link to. The key to getting a reply is making sure you’ve personalized your email and enticed the reader with enough details to get them to reach back out.Interest in new infographic about social media stats?Hi Sophia,Happy Friday! I’m reaching out because I’m an avid reader of your work on the SocialVille blog — I loved your latest piece about social media news.I just followed you on Twitter, and I saw you’ve been tweeting about Facebook’s F8 conference. What did you think of the event?I work over at SocialWorld, where we conduct market research and collect data for social media analysts and experts. We recently produced an infographic detailing a breakdown of the social media market and what changes you can expect over the next year.Would you be interested in checking it out? I’d love to see what you think.Let me know if you’re interested, and I can send you the infographic to take a look.Best, Jack2) The exclusive offerIf you’ve produced new research or data with surprising or intriguing results, it might be worth pitching your content as an exclusive before pressing publish on your own blog. An exclusive offer to a top-ranking publication in your industry could get you a lot of traffic from a single link, so it might be worth adjusting or reconsidering your own publication schedule.When pitching to top journalists whose inboxes are probably flooded, keep your subject lines detailed and your emails short to communicate as much information in as few words as possible. Exclusive: New data about Snapchat adsHey Sophia,I’ve been reading your coverage of the competition heating up between Snapchat and Instagram, and I wanted to let you know that we’re releasing new data about Snapchat ad usage this week.Among other insights, we found a surprising number of brands and publishers that were regularly advertising and publishing on Snapchat have started transitioning over to Instagram, where they achieve higher ad clickthrough rates.I’d be happy to give you exclusive early access to our full report to be the first to write about it on the blog this week — what do you think?Best, Jack3) The DYKEveryone likes to learn a fun fact. Couch your pitch as a “did you know” moment to pique the recipient’s curiosity to read the rest of your content for more fun and new information. If you were able to teach them something new, they may want to feature your fresh insight for their own readers.DYK bots are more popular than blogs?Hi Sophia,Did you know that there are more than 100,000 active bots on Facebook Messenger?If you aren’t already communicating with your audience via Facebook Messenger, you could be missing out on an opportunity to provide better customer service — and faster.We rounded up more Messenger bot usage stats in a new report that I’ve attached below. Do you think it would be a good fit for an article on the SocialVille blog? Thanks in advance for checking it out, and let me know if you have any questions.Best, Jack4) The personalized pitchThe most critical part of a successful outreach email is personalization. I’m not talking about addressing your email to the correct name and spelling everything correctly — although you should definitely do both of those things. By showing the recipient that you know who they are and what they’re about, your pitch reads as genuine, and you read as a comprehensive possible partner.It’s easy to write, “I loved your last article about [subject],” but it takes some digging and understanding to write, “I love reading your monthly social media news series. Did you catch the latest Facebook update that came out today?” Make sure your email shows that you’ve taken the time to understand what the person is all about and what they regularly cover.Hi from a fellow Snapchat diehardHi Sophia,I know you’ve been closely following the social media smackdown between Snap Inc. and Facebook — and I know who we’re both rooting for. So I wanted to show you this interactive timeline we created that compares the growth trajectories of the two companies.Snap Inc. is similar to Facebook in a lot of ways, but its path to growth into the billions is mired with more competition. But this competition hasn’t limited Snapchat’s engagement — users are spending up to half an hour a day inside the app.I noticed that you publish a social media news roundup every month featuring the latest stories and research, and I wondered if you thought this timeline could be a good inclusion. Let me know if you have any questions about the data!Thanks, Jack5) The offerNobody likes having extra work on their plate, so why not pitch doing the work for them? If you pitch a great idea alongside an offer to write a guest post, the recipient might be more inclined to say “yes.” But remember to do your due diligence before pressing “send.” If the person you’re pitching has already written about a specific angle a few times before, make sure you’re pitching something new and different to avoid getting ignored.Offer to write up new report for SocialVille?Hey Sophia,You’ve written previously about successful Facebook ads and headlines, and I wanted to share some new research my team has put together about effective Facebook ad copy. We found that Facebook ads under 20 words in length performed significantly better than longer ads, along with a ton of other eye-opening stats.Do you think this would be a good fit for the SocialVille blog? I’d be happy to write it up for you to take the legwork out of it. Let me know if you’d like me to get started.Thanks for your consideration, Jack6) The mentionEverybody likes to see their name in print. A clever way to angle for a backlink is to mention a product or an individual in a published piece, then circle back and share it with them. Ask for their feedback to get them reading the post, and they might link to it or share it on social of their own accord.Your data featured in our latest reportHey Sophia,I love reading your stuff on the SocialVille blog! In fact, we featured your recent data about the impact of tools on productivity in our report on the growth of productivity as a business — I’ve attached the PDF below, and we’ve also shared it on Twitter.I wonder if you’d be able to check out the report and let me know what you think or if I missed any important stats.Thanks in advance for checking it out, and thanks for such an interesting write-up.Best, Jack7) The social proofSocial proof is the concept that consumers will be influenced by what others are already doing. For example, if you head to the bottom of this blog post, you’ll notice that we ask you to subscribe, noting that 300,000 marketers have already subscribed. That’s social proof in action: You might be more likely to subscribe now that you know hundreds of thousands of people are already doing it.So, if you’ve published a great piece of content that people are responding positively to, tell people that when you pitch it for backlinks. They might be more inclined to cite you if other people in their field are already doing so.Guide to Instagram ad analyticsHi Sophia,I’m sure you get a lot of content submissions, but I wanted to bring to your attention to a new guide we released about the ins and outs of Instagram ad advertising.This helpful how-to guide tells you everything you need to know about advertising on Instagram and how to drive ROI, in addition to sharing real-world examples of ads that delivered results. Shameless #humblebrag here — the guide has been downloaded more than 5K times and has been retweeted more than 4K times — so I wanted to make sure you had a chance to check it out.Do you think it would be a good fit for the SocialVille blog? I’d love to get your thoughts.Best, Jack8) The jokeTread carefully with humor, but if you’ve perused their social media and they seem like they would appreciate a goofy joke, it could be a smart way to get your recipient’s attention.As in the rules of the workplace or cocktail parties, avoid making jokes about politics, religion, or anything rated PG-13 and up.What do cats, cooking videos, and your latest blog post have in common?… they all went viral on social media!Forgive the silly joke, but I knew cats would get your attention. I loved your recent piece about social media predictions for the coming year, and I wondered if you’d given any thought to predictions for where SEO is headed, too.Here at SearchWorld, we predict that AMP and machine-learning will take center stage in Google’s quest to make search easier and more intuitive for the searcher.We put together a report about how SEO has evolved and other predictions for where we think it’s headed next, and I think it would be a great reference if you decide to write a follow-up piece about the future of SEO. I’ve attached the report below — take a look, and let me know if there are any changes you’d suggest!Thanks in advance, Jack9) The responseThis is another risky outreach strategy, but it could pay off if you do it properly.The ultimate way to demonstrate that you’re an avid reader (instead of just saying so) is to respond to someone’s work with an opinion — even if it’s divergent. Other options besides the counterpoint in the example below could include:A case study of you taking their advice and applying it to your brandA different content format on the same subject — for example, a video explainer instead of a blog postQuick question about your Facebook F8 recapHey Sophia,Thanks for writing such a thorough recap of Facebook’s F8 conference. It was super helpful for those of us who couldn’t attend in person or watch the live stream!I thought you made an interesting point about the competition heating up between Facebook and Snap Inc., but I think you could be missing a bigger idea here. I think it’s not as much a competition for users as it is a competition for features innovation vs. features execution.I wrote up my take on the brands’ competition on our blog today and cited your recap — would you like to take a look? Maybe we could collaborate together on a blog post or video on how social media marketers should best evaluate the two companies’ competing apps.Thanks, JackEmail Link Building Best PracticesSo, you might have noticed that these aren’t the traditional templates you can copy and paste into your own inbox.And that’s because I don’t want you to simply plug in these emails and replace them with your own pitch. Part of the reason successful link building takes time and effort is because you have to craft a personalized email every time. You should use the guidelines I’ve outlined above, but copying and pasting the same exact message is just bad news for all involved. Don’t do it.Below are more of my link building outreach email best practices:1) Edit, then edit again.Nothing makes me less interested in responding to a pitch email than when there is immediately a typo or grammatical error as early as the subject line — or my name. Double-check to ensure that all names are spelled correctly, that capitalization is perfect (Hubspot vs. HubSpot), and that punctuation is perfect.On the other side of editing, cut your email down wherever you can. It’s better for your email to be on the shorter side than too long, so try to delete any extra words and phrases that aren’t completely necessary.2) Keep your subject lines short and sweet.My rule of thumb for subject lines is to avoid making them complete sentences. Stick to the important details to communicate as much enticing information in as few words as possible. If your brand name is recognizable, make sure to name drop yourself, too.3) Don’t fake flattery.If it’s easy to tell when someone’s compliments are inauthentic in person, it’s even easier to tell via email. Don’t flatter people you’re contacting for the sake of it — genuinely compliment their work, their insights, or their achievements, and take the compliment a step further to add value with your own content.4) Do the legwork before you send.Demonstrate that you know what you’re talking about by doing your research before you press “send.” When you think you’ve found the right person to pitch, take some time to research what they’ve written about in the past and what they discuss on social media. Pay attention to timing, too. If an author has just written about social media statistics, they might not want to write about the same angle one week later, so try to bring a new or related pitch to the table.5) Don’t follow up more than once or twice.Let’s face it — we’re all busy. Even if your outreach email is impeccable, it could get lost in someone’s inbox during a busy morning. You should feel free to reach out once to follow up, but don’t go overboard in pestering someone if they’re not getting back to you. After one or two follow-ups, let your pitch go, and reach out to them with another pitch further down the line.For more link building strategies and best practices, the pros over at Moz can point you in the direction of more replies and backlinks and fewer ignores and “no”s. For more must-have SEO strategies to tackle in 2017, check out our free guide here.Do you have an email link building outreach email that got you great results? Share with us in the comments below. Originally published Apr 28, 2017 6:00:00 AM, updated April 28 2017 Don’t forget to share this post! Topics: Link Buildinglast_img read more

Read More »

Oklahoma State Pledge Thabo Mwaniki to play in O-D All-American Bowl

first_imgOklahoma State senior defensive back Thabo Mwaniki, a three-star prospect from Denton Guyer, has committed to play in the O-D All-American Bowl in December according to Adam Boedeker of the Denton Record-Chronicle.The O-D Bowl is a notable postseason all-american game that includes alumni such as Dez Bryant and Cam Newton.After missing the first game of the year, Mwaniki has recorded 35 tackles, 5 pass breakups, and an interception. He also plays on the offensive side of the ball for Guyer, where he has 9 receptions for 123 yards. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Read More »