UN raises $7.7 billion for Syrians beset by war and COVID-19

first_imgTopics : The United Nations raised $7.7 billion in humanitarian aid on Tuesday for Syria, where nine years of war have displaced millions in a humanitarian crisis exacerbated by soaring food prices and the coronavirus crisis.While less than the almost $10 billion sought by UN agencies, the pledges were higher than expected, given the economic shock of COVID-19 on many governments and shortfalls in other aid appeals, notably for Yemen this month.”We recognize that the circumstances are very unusual, it is a difficult moment in every country to find the resources necessary to relieve the suffering of the Syrian people,” UN aid chief Mark Lowcock said after the virtual donor conference by some 60 governments and non-official agencies. UN officials will still press for more pledges throughout the year, and have time as the money is split between 2020 and 2021.Adding to Syrians’ hardship, an economic slump and COVID-19 lockdown have pushed food prices more than 200% higher in less than a year, according to the World Food Program (WFP).According to a tally by Johns Hopkins University, there have only been 269 confirmed coronavirus cases, but the World Health Organization (WHO) has warned the real situation is probably far worse and the number of infections likely to accelerate.Rebuilding destroyed cities will take billions of dollars more and cannot start until powers involved back a peaceful transition away from the rule of President Bashar al-Assad, EU governments say.”We finally need a political solution to the conflict,” said German Development Minister Gerd Muller. center_img Pledges came from countries including Qatar, which has promised $100 million, and Germany, which offered 1.58 billion euros ($1.78 billion) in what Berlin said was the single biggest country donation.”Political solution”The United Nations, which last year raised $7 billion, said this year it needs $3.8 billion for aid inside Syria where 11 million people require help and protection, with more than 9.3 million of them lacking adequate food.Another $6.04 billion is sought to help the 6.6 million Syrians who have fled, in what is the world’s biggest refugee crisis.last_img read more

Read More »

Ainsley Maitland-Niles explains how Arsenal assistant Freddie Ljungberg has helped develop his game

first_img Comment Ainsley Maitland-Niles explains how Arsenal assistant Freddie Ljungberg has helped develop his game Ainsley Maitland-Niles has been impressed by Freddie Ljungberg’s impact on the training pitch (Picture: Getty)Ainsley Maitland-Niles is full of praise for Freddie Ljungberg’s training methods and believes that Arsenal’s assistant first-team coach has improved the attacking side of his game.Following a coaching reshuffle at the Emirates over the summer, Ljungberg was promoted into a prominent position in Unai Emery’s coaching team with Steve Bould replacing him as U23 manager.Ljungberg, an important member of Arsenal’s Invincibles side in 2003-04, has reportedly impressed in his new role and is being tipped as a potential successor to Emery should the Spaniard leave at the end of his contract in 2021. Ainsley Maitland-Niles has played eight times for Arsenal this season (Picture: Getty)Explaining how Ljungberg has helped him this term, Maitland-Niles said: ‘There’s quite a few things [I have learnt from Ljungberg] really. He knows me as a winger, so attacking-wise he’s helped my game a lot.AdvertisementAdvertisementADVERTISEMENT‘Defensively, I go to someone else to help me because they’re two different styles that I have to play. Him personally, he’s pulled me to the side a lot and has shown me different techniques and ways of beating players, ways of crossing the ball and shooting.‘It’s helping me and I’m happy to have him around because he’s such a big figure in the team.’As well as helping Maitland-Niles on the training pitch, Ljungberg has also been credited with assisting Joe Willock and Bukayo Saka’s development during his role with Arsenal U23s last season.More: Arsenal FCArsenal flop Denis Suarez delivers verdict on Thomas Partey and Lucas Torreira movesThomas Partey debut? Ian Wright picks his Arsenal starting XI vs Manchester CityArsene Wenger explains why Mikel Arteta is ‘lucky’ to be managing ArsenalSpeaking last month, Emery praised the impact Ljungberg has had on the squad, saying: ‘He knows Arsenal perfectly, the young players, he helps us every day in training, the matches and before.‘He knows the characteristics of the Premier League. I’m very happy with him. Each assistant has their work. We are together to speak with the players. We are in the dressing room, we spoke about all the situations individually. We share some moments.’Maitland-Niles has been heavily involved for Arsenal in the opening weeks of the campaign, starting six of the club’s eight Premier League matches although he faces competition at right-back from Calum Chambers and fit-again Hector Bellerin.The England U21 international defended himself from criticism of his form earlier this season by suggesting that Emery is playing him out of position after he came through Arsenal’s academy as a box-to-box midfielder.More: FootballRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starChelsea defender Fikayo Tomori reveals why he made U-turn over transfer deadline day moveMikel Arteta rates Thomas Partey’s chances of making his Arsenal debut vs Man City Advertisement Metro Sport ReporterThursday 17 Oct 2019 6:06 pmShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link3.8kShares Advertisementlast_img read more

Read More »

Police: No action over Pardew clash

first_imgNewcastle manager Alan Pardew will not face police action over his head-butt on Hull midfielder David Meyler.Humberside Police confirmed it has received no complaint from Meyler or the Tigers and are happy to let the Football Association deal with the matter.Chief Inspector Rich Kirven said: “We have been working with the FA and the football club to progress the matter appropriately.”Having reviewed the circumstances of the incident, it has been agreed that the matter will be dealt with by the FA rather than considering any criminal proceedings.”There has been no complaint received from the player involved or Hull City Association Football Club at this time.”Whilst we appreciate that some people may have found the behaviour displayed at the game on Saturday offensive, Humberside Police will not be taking any further action.” Pardew was sent to the stands by match referee Kevin Friend after clashing with Meyler after the player had collided with him while chasing a ball into touch during Newcastle’s 4-1 Barclays Premier League victory at the KC Stadium on Saturday.The 52-year-old apologised after the game, but was later fined £100,000 and reprimanded by the Magpies, and he seems certain to face an FA charge with disciplinary chiefs investigating the incident.last_img read more

Read More »

Saints go marching back to BCIHL Finals by sweeping TRU out of playoffs

first_imgBut the WolfPack responded — just as they had throughout the previous five periods of action — when Steven Pantazopoulos banked a shot off the body of a Saints defender with 7:23 remaining in regulation to make it a 5-3 game.But McLaughlin’s third goal of the game came on the very next shift, effectively ending any further hopes of a TRU comeback. “TRU gave us two tough games and never backed down when it seemed like we were going to start rolling and build on a lead,” said Saints head coach Jeff Dubois.”Chris Solecki was outstanding for them again tonight and really kept things tight through the end of the second period. We seemed to find another gear in the third, which was exactly what we wanted to see with a one-goal lead and the series on the line.” The teams traded a pair of goals each in the first period, as markers from McLaughlin and Garrett were quickly countered by equalizers from Dayton Shaw and Tyler Jackson.Solecki stood tall in the second period and turned away a number of excellent scoring chances before McLaughlin picked up his second of the night with less than 90 seconds remaining in the period. Chris Hurry was tested often in the third period as the WolfPack pushed to close the gap, but was solid and steady in a 21-save performance. Solecki allowed six goals on 43 shots and faced a total of 96 shots in total over the course of the two-game series.”Offensively, we hadn’t seen our A-game in a few weeks but we got stronger as the game went on tonight and seemed to convert on our chances when it counted,” Dubois said.”You don’t want to go into a championship series with any type of worries about being able to put the puck in the net, and I think we put any of that to bed in the third.” With the win, Selkirk will host the 2014 BCIHL Championships in Castlegar beginning Friday, March 14 at 7:30 p.m.The finals will follow the same best-of-three format with Game 2 set for Saturday at 7:30 PM and Game 3, if necessary, scheduled for Sunday at 6:00 PM.The Saints’ opponent will be determined on Sunday evening when Simon Fraser University and Trinity Western University meet in a third and deciding game in their semi-final series.SAINTS NOTES: Over 500 fans took in Game 2 on Saturday night, pushing the total attendance for the weekend over the 1000-mark. Former Nelson Leaf forward Connor McLaughlin scored three times to spark the Selkirk Saints to a 6-3 victory over over Thompson Rivers University in B.C. Intercollegiate Hockey League semi final action Saturday night at the Castlegar Recreation Complex.The Saints sweep the best-of-three series with the WolfPack and advance to the BCIHL Finals for the second consecutive year.Selkirk, defending BCIHL champs, won the opening game of the series Friday, 3-2 in overtime.McLaughlin completed a hat trick with 6:34 to play in regulation to cap a wild third period where Selkirk finally found some finish around the TRU net.Leading 3-2 entering the frame, the Saints went up by two for the first time in the series on a Cody Fidgett goal before building a three-goal cushion when Thomas Hardy finished off a fine individual effort on the power-play.last_img read more

Read More »

Mallard’s Team of the Week — Doug Bothamley Cashspiel Champs

first_imgBob Ursel rink of Kelowna managed to claim the top prize at the Doug Bothamley Memorial Open Cashspiel Sunday at the Nelson Curling Club.Ursel, third Dave Stephenson, second Don Freschi of Trail and lead, Fred Thomson of Nelson, won $2,100 by defeating Myron Nichol of Castlegar 6-2 in the A Final.The Ursel rink now prepares to challenge for the BC Senior Men’s title in Enderby. Mallard’s Source for sports wants to spotlight not only the Ursel rink with Team of the Week honours but also the entire organizing committee of the Doug Bothamley Memorial Open Cashspiel.last_img read more

Read More »

International Blackberry Outage Goes Into Day 2

first_imgCognitive Automation is the Immediate Future of… We posted yesterday about the news. It was difficult to get a read on the extent of the outage but by this morning commenters were reporting a number of problems.On Monday, Simon Benson in the United Kingdom said:Seems to be affecting the UK as well! We’ve been out since around noon GMT on Sunday! Bit difficult remote working without access to email… The Blackberry outage that RIM does not want to talk about continues to affect people on both sides of the Atlantic with outages reported in the United States, Canada and the United Kingdom. Some people have been without service for more than 24 hours.The outage is a peculiar one, Data Outage News reports:“Again, this is affecting devices on all North American carriers, BIS and BES, and it appears to be only devices on WiFi, wherein data works “sometimes” when connected via WiFi; no data when WiFi is disconnected.”RIM has not yet made a statement about the outage and we have to believe that this is not a smart way to handle an issue that has customers wondering if it their phone that is causing the problem.T-Mobile has been keeping its Twitter account updated for customers affected by the outage. Some are considering dropping the Blackberry. Danielle Ricks posted: “I’ve had MAJOR problems with my T-Mobile Blackberry 8900 for the past 12 hours!!! What is most disturbing is the fact that the T-Mobile techs didn’t even know there was a problem. I spent a half hour doing trouble shooting with them… after doing my OWN trouble shooting… just to FINALLY find this post telling me we ONCE AGAIN have a nationwide Blackberry outage.I’m on my way to SXSW and I HAVE to get my emails. I LOVE T-Mobile customer service but if the Smartphone doesn’t work it won’t do me a whole lot of good. I’ve been a loyal Blackberry customer but this is my third RIM outage and I’m done! Thank you ReadWriteWeb for being on top of things *calling AT&T to inquire about an iPhone*”The outage can’t be helping RIM right now. How many outages can users face when there are an increasing number of alternatives to their service?We’ll update the blog when we have an update about the service being restored. 3 Areas of Your Business that Need Tech Now alex williamscenter_img Massive Non-Desk Workforce is an Opportunity fo… Tags:#enterprise#news Related Posts IT + Project Management: A Love Affairlast_img read more

Read More »

Relationships With Telecoms Gets NSA 75% Of Internet Traffic

first_imgHow Intelligent Data Addresses the Chasm in Cloud The NSA’s new Utah Data Center, codenamed Bumblehive, under construction.The National Security Agency is probably wishing for the days it wasn’t in the news. But following the leak of classified information from former NSA contractor Edward Snowden, headlines are nearly a daily occurrence.Case in point: the Wall Street Journal is reporting new information that demonstrates the NSA has the ability to intercept about 75% of all U.S. Internet traffic though various programs that work with telecom companies like AT&T and Verizon.Notably, like their counterpart Internet companies in Project PRISM, such telecoms also appear to have a special relationship with the NSA and U.S. intelligence agencies. Not only are the data collections at risk for broad surveillance practices, but the networks themselves are appearing to be increasingly ill-suited for anyone expecting privacy in their Internet transactions.Once requests are made for blocks of Internet traffic the NSA suspects may be of interest—such as foreign intelligence, criminal or encrypted traffic—the telecom companies will perform a first-level filtering on their data and deliver it to the NSA. At that point, the NSA copies the data and starts aggressively searching for items of interest with a second-level pass.Even as the WSJ’s sources detailed the logistics of what is going on with the NSA’s data collection activities, several sources in the WSJ article emphasized that if domestic information and data is accidentally scooped up in their searches, it is quickly destroyed once it is shown to be irrelevant.But the flip side seems to be equally true: if any domestic data is found to be interesting, then it’s neatly tucked away for later analysis. Such collection of U.S. citizens’ data would seem to be walking right up to the line of the U.S. Constitution’s Fourth Amendment, if not crossing it. The problem is, with intelligence-gathering warrants shrouded in as much secrecy as the methods used to gather data, there’s no way to tell. Top Reasons to Go With Managed WordPress Hosting readwrite Cloud Hosting for WordPress: Why Everyone is Mo…center_img Tags:#now#nsa#Prism Serverless Backups: Viable Data Protection for … Related Posts last_img read more

Read More »

San Sebastian repulses EAC to even slate at 5-5

first_imgFor the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. “Praise God that Michael wasn’t thrown out (unlike in our first round game). He was really big for us,” said coach Egay Macaraya, as San Sebastian leveled its record to 5-5.JM Calma missed out on a double-double with 12 markers and nine boards, Ryan Costelo unfurled 11 points, five assists, and four rebounds, while Renzo Navarro went 3-of-5 from beyond the arc to wound up with 11 markers, four dimes, and two boards.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games opening“At least, we followed our game plan, but it was really tough facing them. Maybe, EAC just got tired because they have a short rotation,” said Macaraya.With the Generals fighting back and trimming the lead down to just two, 67-65 with 3:42 left, San Sebastian went on a 12-0 charge, capped off by a Costelo basket to put the game out of reach, 79-65, with 34.6 ticks remaining. Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Celebrity chef Gary Rhodes dies at 59 with wife by his side Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Don’t miss out on the latest news and information. MOST READ Trump signs bills in support of Hong Kong protesters Francis Munsayac led EAC (4-6) with 14 points, five assists, and four rebounds, while Irvin Mendoza got 11 markers and three boards in the defeat.The Scores:SAN SEBASTIAN 81 – Calisaan 19, Calma 12, Costelo 11, Navarro 11, Bulanadi 9, Valdez 8, David 4, Baetiong 3, Mercado 2, Capobres 2, Gayosa 0, Ilagan 0, Are 0.EAC 69 – Munsayac 14, I. Mendoza 11, Bautista 10, Diego 10, Garcia 10, Onwubere 9, Bugarin 3, Pascua 2, Guzman 0, Corilla 0, J. Mendoza 0, Neri 0.Quarters: 21-16, 38-33. 53-52, 81-69.ADVERTISEMENT NATO’s aging eye in the sky to get a last overhaul San Sebastian’s Michael CalisaanSan Sebastian shut down Emilio Aguinaldo College in the clutch to eke out an 81-69 victory Friday in the NCAA Season 93 men’s basketball tournament at Filoil Flying V Centre in San Juan.Michael Calisaan finished the game this time out and unleashed 19 points and five rebounds to lead the Golden Stags, atoning for his ejection in the two team’s first round tiff.ADVERTISEMENT NBA: New Cav Jae Crowder recalls mother’s passing the same day he was traded Celebrity chef Gary Rhodes dies at 59 with wife by his side Lacson: SEA Games fund put in foundation like ‘Napoles case’ Sports Related Videospowered by AdSparcRead Next Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ LATEST STORIES View commentslast_img read more

Read More »

22 Influencer Marketing Ideas From Influential Marketers [Infographic]

first_img Topics: Originally published May 26, 2014 7:00:00 PM, updated October 02 2019 In the beginning, the concept of influencer marketing was really simple: Make friends with the most respected people in your community and they, in turn, would talk about you in a positive way and (ideally) recommend you to potential customers looking for the service or product you offer.This concept is not new. In fact, it dates back to ancient Rome, when power was heavily dominated by the senatorial class, particularly a small group of noble families. If you wanted to advance in the Roman Empire, you needed the influence of a select few to make your business thrive. The favor of one high-ranking aristocrat could make you a very wealthy person.Download Our Guide to Influencer Marketing EssentialsFast forward 2,000 years and the concept of influencer marketing hasn’t changed that much — just in scope and scale of influencer opportunities.We’ve known all along how important influencer marketing is in shaping the opinions and behaviors of our ideal customer. The challenge for most has been how to cultivate a tribe of influencers to make an impact in your business.To find out more about this powerful form of marketing and to illustrate influencer marketing in action, I decided to collaborate with Barry Feldman and ask 22 of the most influential marketers around for their best influencer marketing ideas.The resulting infographic from my team at Placester is a treasure trove of tips and insight that you can start using today to grow your influence on the web.Just remember: influencer marketing is all about relationships. When done right, those relationships can become the best advocates for you and your brand. They can shape the opin­ions and behav­iors of your target audience before that audience even speaks to you. The key is knowing who your ideal customer is, how they buy, and who can influence them during that process. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Influencer Marketinglast_img read more

Read More »

74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]

first_img Blog Headlines It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in.Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that some of the most common questions we get concern crafting titles.Download data-backed tips on writing catchy titles and headlines. How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search, or for social? Or both?Luckily, we’ve come up with a simple formula for writing catchy headlines and blog titles that you can reference from here on out. So let’s just dive right in, shall we?A Foolproof Method for How to Write Catchy Headlines and Titles1) Start with a working title.Before you get into the nitty-gritty of coming up with a perfect title, start with a rough draft: your working title. What is that, exactly? A lot of people confuse working titles with topics. Let’s clear that up:Topics are very general and could yield several different blog posts. Think “raising healthy kids,” or “kitchen storage.” A writer might look at either of those topics and choose to take them in very, very different directions.A working title, on the other hand, is very specific and guides the creation of a single blog post. For example, from the topic “raising healthy kids,” you could derive the following working titles:”How the Right Nutrition Can Strengthen Your Kids’ Bones””A Parent’s Guide to Promoting Your Child’s Social, Emotional, and Behavioral Well-Being””X Recipes for Quick & Healthy Dinners Your Teenagers Will Gobble Up”See how different and specific each of those is? That’s what makes them working titles, instead of overarching topics. It’s also worth noting that none of those titles are perfect — they should just be specific enough to guide your blog post. (We’ll worry about making it clickable and search-friendly later.)2) Stay accurate.Accuracy is critical when trying to finesse a title, because it sets clear expectations for your readers. While I’m sure lots of people would love to click into a post that said “10 B2B Companies Killing Facebook So Freaking Hard They Don’t Need Any Other Marketing Channel” … it’s a little bombastic, no?Unless, of course, you truly did find 10 B2B companies rocking Facebook that hard, and you could confirm that all 10 of them had stopped using other marketing channels. First and foremost, your title needs to accurately reflect the content that follows.One way to ensure accuracy? Add bracketed clarification to your headline, like we did in this blog post:In a study of over 3.3 million paid link headlines, we found that headlines with this type of clarification — [Interview], [Podcast], [Infographic], etc. — performed 38% better than headlines without clarification. Again, it’s all about setting clear expectations. Thanks to the brackets, these readers knew exactly what they were getting themselves into before they even clicked.So if you remember nothing else from this blog post, let it be this: The most important rule of titles is to respect the reader experience. If you set high expectations in your title that you can’t fulfill in the content, you’ll lose readers’ trust.Accuracy encompasses more than just hyperbole, though. With the example working title above, you’d also want to confirm all of the examples are, indeed, B2B. Or even that they’re all companies — instead of, say, individual bloggers that target B2B audiences. See what I mean?3) Make it sexy.Just because you have to be accurate doesn’t mean you can’t find ways to make your title pop. There are a lot of ways to make a title sexier.Of course, all of this hinges on understanding your core buyer persona. You need to find language that resonates with them, and know what they find valuable. (Haven’t created or refined your buyer personas yet? Download this free template to create your own buyer personas for your business.)Once you’re armed with knowledge of your buyer persona’s preferred style, try testing out some of these tips for making your headlines a little sexier:Have some fun with alliteration. The title and header in this blog post, for instance, play with alliteration: “Foolproof Formula.” It’s a device that makes something a little lovelier to read, and that can have a subtle but strong impact on your reader.Use strong language. Strong phrases (and, frankly, often negative ones) like “Things People Hate,” or “Brilliant” pack quite a punch. However, these must be used in moderation. As one of my coworkers likes to say, “If everything is bold, nothing is bold.”Make the value clear. As we mentioned above, presenting the format and/or contents to a reader helps make your content a little sexier. According to our research, templates tend to be particularly powerful for CTR: We found that adding “[Template]” to our titles got the most average views of all bracketed terms.Make it visual. Is there an opportunity to include visuals within your post? Make that clear in the title. Our research revealed that headlines featuring the word “photo(s)” performed 37% better than headlines without this word.Focus on the “whos,” not the “whys”. Want to intrigue your audience? Focus on the “who”: Headlines including the word “who” generated a 22% higher CTR than headlines without it.For example, let’s say you’re writing a post titled, “15 of Our Favorite Brands on Snapchat.” How might we punch up our accurate-but-boring working title? Here are some options:15 Brilliant Brands Who Are Killing It on SnapchatSnapchat Success: 15 Inspiring Brands Who Just Get It15 Must-Follow Brands That Are Seeing Snapchat Success4) Keep it short.There is no one-size-fits-all answer to how long or short your title should be. It depends what your goals are, and where your headline will appear.Do you want this post to rank really well in search? Focus on keeping the title under 70 characters so it doesn’t get cut off in search engine results.Are you trying to optimize your title for social sharing? According to our own analysis at HubSpot, headlines between 8–12 words in length got the most Twitter shares on average. As for Facebook, headlines with either 12 or 14 words received the most Likes.Additionally, headlines with eight words had a 21% higher clickthrough rate than the average title, according to the folks at Outbrain.The lesson? It’s always a good idea to run a few tests to see what works best for your particular audience.Let’s say I was writing this blog post: “Think Social Media Is Just for Kids? Here Are 10 Statistics Guaranteed to Prove You Wrong.” To shorten it, I would simply try to rephrase it and cut out extraneous words. For instance, I might do something like this:Before: Think Social Media Is Just for Kids? Here Are 10 Statistics Guaranteed to Prove You WrongAfter: 10 Stats That Prove Social Media Isn’t Just for KidsSee? It’s that easy. Try sounding out the title in your head to make sure it’s easily digestible for your readers. The less of a mouthful you can make your titles, the better.5) Try to optimize for search and social.I say “try” because, sometimes, trying too hard to optimize for these things can make your title sound strange. Remember: You want to optimize your title for your audience above all else, but if you can optimize for both search and social, that’s great.The secret to thinking about all three at once? Focus on keywords that you know your audience is already searching for, then look into the search volume for those keywords.Once you have a keyword in mind, you’ll want to be sure to place it as closely as possible to the beginning of your headline to catch your reader’s attention. (Again, you should keep your headline under 70 characters so it doesn’t get cut off in search engine results.)Another important consideration? Make sure your headlines are tweetable: “The 120-130-character range is the sweet spot for high clickthrough rate, according to an analysis of 200,000 tweets with links,” explains my colleague, Senior Marketing Manager Lindsay Kolowich. “This leaves enough space for people to include a short comment if they choose to manually retweet and cite you.” Here’s an example: Let’s say I’m writing a post titled, “X B2B Companies Using Facebook in Cool Ways.” Looks like there’s some wiggle room to optimize it without compromising clarity, right?If the goal is to rank for the term, “Facebook Marketing,” I’d recommend something like this:”New to Facebook Marketing? Here Are 10 B2B Companies Doing It Right”This new title works for a few reasons:It’s 56 characters long. This means that it’s short enough to not be cut off in search engines and it’s short enough to be retweeted.The keyword is in the beginning. By moving “Facebook Marketing” to the beginning of the title, we’re ultimately increasing the odds that we’ll grab our audience’s attention.It’s human. I wasn’t kidding when I said you should focus on optimizing for your audience first. This title presents both a pain point and a solution all wrapped up in one.(Download this ebook for more data-backed SEO strategies we recommend.)6) Brainstorm with someone else.Once you’ve refined your title using the tips above, it’s time to come up for air and connect with another human. Title brainstorming is an essential part of the process.Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. The final step before scheduling a blog post is pulling another member of our team into a back-and-forth title brainstorm in a chat room. One member of the duo will post the title they recommend into the chat pane window. The other person will then refine that title even further, or suggest other angles. After several back-and-forths, the duo will agree on the title that’s accurate, sexy, concise, and SEO-friendly.Only when both parties agree on a title do we schedule our post for publishing — which can take as little as five seconds and as long as ten or so minutes. While that seems like a long time, it’s essential to put our best feet forward with each post we publish.What’s your process for crafting titles? Let us know in the comments.Editor’s Note: This post was originally published in October 2013 and has been updated and for freshness, accuracy, and comprehensiveness. Originally published Jun 15, 2017 8:00:00 AM, updated September 11 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Read More »