STETHS ‘ready’ for prized d’Cup

first_img UNBEATEN RECORD Cornwall is the only team in the competition with a 100 per cent win record and will start favourites against Glenmuir. Another double-header is on offer at Jarrett Park, Montego Bay, where Spot Valley High and Little London will lock horns in the battle of the first-time quarter-finalists at 1 p.m., while at 3 p.m., Aaron Lawrence takes his slick-looking Rusea’s High team into battle against Paul Bogle High. The Wembley sports ground will also host a double-header when at 1 p.m., Lennon High meet the highly fancied Dinthill Technical, after which Vere Technical battle Petersfield in a 3 p.m. clash. Meanwhile, over at Drax Hall, another first-time quarter-finalist, Ocho Rios High, will hope to extinguish the hopes of Manchester High in a 3 p.m. fixture. Although not at their best in the recent exit from the FLOW Super Cup knockout game against Bridgeport High, Dinthill’s coach, Kevin Williams, will have his players sharp and focused for this one. “It was better we lost that (FLOW Super Cup) game than in this competition, which we regard as still the best in the country. We want to once again reach the final, so this will be a big game for us,” said Williams. “I am sure Lennon will be at their best, so we too have to up our game. A place in the semi-finals is at stake and we want it badly,” Williams noted. Today’s matches – Clarendon College vs Steer Town Time: 1 p.m. Venue: Juici Beef Ground – Glenmuir vs Cornwall College Time: 3 p.m. Venue: Juici Beef Ground – Spot Valley vs Little London Time: 1 p.m. Venue: Jarrett Park – Rusea’s vs Paul Bogle Time: 3 p.m. Venue: Jarrett Park – Lennon vs Dinthill Time: 1 p.m. Venue: Wembley Community Centre – Vere Tech vs Petersfield Time: 3 p.m. Venue: Wembley Community Centre – STETHS vs Fair Prospect Time: 3 p.m. Venue: Lynch Park – Ocho Rios vs Manchester Time: 3 p.m. Venue: Drax Hall WESTERN BUREAU: Eight teams will be left standing after this afternoon’s quarter-final round in the 2016 ISSA/FLOW daCosta Cup with the focus on defending champions St Elizabeth Technical High School (STETHS), who will be travelling east to face off against Fair Prospect High at Lynch Park, Buff Bay, in a 3 p.m. kick-off, with a semi-final place on the line. Of the four titles on offer, STETHS’ coach, Omar Wedderburn, makes no bones about the importance of this competition to his school. “We are ready for this. The daCosta Cup is what we prize the most and the aim is, as usual, to make it again to the final. But first, we have to take care of business against Fair Prospect,” Wedderburn said. The other quarter-final pairings pit Clarendon College against Steer Town in the first game of a double-header at Juici Beef Complex, Clarendon. That game is set for a 1 p.m. kick-off. It is to be followed by the massive clash between two former winners, Cornwall College and Glenmuir High.last_img read more

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NEW UK LAWS HAVE FORCED US TO CLOSE FOR NOW – DPR

first_imgDONEGAL Pet Rescue say its decision to close down – albeit temporarily – is due to new laws preventing them from rehoming animals in the North and Britain. “We had an outlet to send animals to other rescue centres in the UK but this door is now closed and causing major problems for us to keep dogs moving,” said Ryan McCauley.“This is why we are having such a back log and waiting.” Here Ryan explains the situation:Recently it has been announced that the free travel of dogs without a pet passport from Ireland to the UK is going to stop. It will mean the deaths of thousands more Irish dogs because of the costs incurred to rescues to purchase and organise these passports.Under EU law for the protection of citizens from rabies, dogs, cats and ferrets moving between EU Member States should be accompanied by EU Pet Passports certifying microchip identification and rabies vaccination. However given that Ireland and UK traditionally operated a rabies free zone, both States agreed, on a risk analysis basis, that border compliance checks would not be undertaken.So what has changed? Over the last few months, on two different occasions, dogs supplied by commercial breeders in Ireland to clients in Great Britain were deemed to be illegally imported as they did not have the required paperwork and vaccination to show their compliance with EU law; on one of the occasions, a dog was seized from the client’s home and placed in quarantine for 4 weeks. It is now clear that the British authorities have moved to fully implement EU law.How does this affect rescues?Cost – It will add about €90 to the cost of saving every dog which makes it financially almost impossible. This is on top of the costs already incurred from vaccinating, neutering, transporting and kennelling the dogs for their journey to the UK.Donegal Pet Rescue, sends about 250 dogs a year to the UK a year through rehoming centres there. We now reckon it will cost them close to an extra €22,000 to comply with the new rules – a complete waste of donated funds that could be used to save more dogs.Time – Rabies vaccines need to be administered at least 21 days before the dog can travel. Rescues have limited space and cannot hold every dog for the 3 weeks extra needed. Holding dogs for 3 weeks extra once again pushes up the costs incurred. Why do we ship dogs to the UK?Unfortunately there are simply not enough homes for all the dogs that go through the pounds and rescues in Ireland and homes can be found easier for them in the UK. Collie’s especially are not seen as pets in Ireland and these are the dogs that will suffer the most.What are the exact RequirementsEU requirements for all dogs, cats and ferrets moving from Ireland to GB (i.e. across Irish Sea): EU Pet Passport (obtainable from your vet) showing –• Microchip identification• Valid rabies vaccination (i.e. administered according to the manufacturer’s protocol). The primary (first) rabies vaccination must be administered at least 21 days before travel.Also in addition to this all dogs travelling must be VET checked 24 hours before they are due to travel.NEW UK LAWS HAVE FORCED US TO CLOSE FOR NOW – DPR was last modified: August 13th, 2014 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

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VERY SPECIAL CHARITY CAR WASH TAKES PLACE IN LETTERKENNY TODAY

first_imgA very special charity car wash takes place for a very special cause in Letterkenny today.Get along to the car wash at George Sweeneys in Letterkenny today.A group of 8 Donegal-based cyclists will leave on August 28th from Mizen Head and arrive at Malin head 4 days later on August 31st having completed 677 kms.To support the cycle, a charity carwash will take place today aid of Jigsaw Donegal at George Sweeney’s Top Service Station, Ballyraine, Letterkenny. There will be 5 Top Oil Fuel vouchers up for grabs for anybody who comes along to have their car washed.The car wash from 12 noon to 5 pm approx. See you there! VERY SPECIAL CHARITY CAR WASH TAKES PLACE IN LETTERKENNY TODAY was last modified: August 23rd, 2014 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:George Sweeney. car washJigsawletterkennylast_img read more

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Knowing Mandela: a short book about a big man

first_imgThe world celebrated Nelson Mandela’s life in many different ways. (Image: Shamin Chibba) • Sello Hatang • CEO • Nelson Mandela Centre of Memory +27 11 547 5600 www.nelsonmandela.org • Milestones in Mandela’s long walk • Memories of Mandela • Places to visit on Madiba’s Journey • It’s not easy to talk about Madiba – Ahmed KathradaLucille Davie“This is a short book about a big man I was fortunate to get to know, Nelson Mandela.”With these words respected British journalist John Carlin begins his book Knowing Mandela, a record of the years 1990 to 1995, when the late Mandela “faced his most daunting obstacles and achieved his greatest triumphs; it was the time when the full flower of his genius as a political leader was most vividly on display”.Carlin spent those five years reporting on Mandela’s feats, trials and tribulations for the London Independent, and was one of the few foreign journalists at the time to cover both the former president’s release from prison and his early years in the presidency.The book draws on conversations with Mandela, and interviews with those close to him, and writes about Mandela, with his flaws and his gifts, “neither superman nor saint”.The 141-page book is Carlin’s second; the first being Playing the Enemy: Nelson Mandela and the Game That Made a Nation, which focused on how Mandela used the 1995 Rugby World Cup to unite a scarred nation by encouraging the Springboks to win the cup, which they did. The book was made into the movie Invictus, focusing on how Mandela used the 1995 Rugby World Cup to unite a scarred nation by encouraging the Springboks to win the cup, which they did.“My hope is that readers will come away from this book with a more profound understanding of Mandela the individual and of why he has been the towering moral and political figure of our age,” writes Carlin in the preface to Knowing Mandela.Carlin meets Mandela in his Union Buildings office shortly after he became president, and is charmed that the president remembers his name, greeting him with “Ah, hello, John!” with what Carlin describes as “genuine delight”. They start the hour-long interview with Mandela saying sorry: “I must apologise. I feel certain we have obliged you to work very hard these last weeks.” Carlin responds by saying: “Not as hard as you have been working, Mr Mandela, I am sure.” And the quick response is: “Ah, yes, but you were not loafing on an island for many years, as I was.” Mandela was using self-deprecation to help relax Carlin, and it worked. It would be a tactic he used often elsewhere, with great success.Mandela’s first press conferenceMandela had called a press conference the day after he was released from prison, on 12 February 1990, and Carlin recounts his words: “I am absolutely excited at getting out and I am also excited to have the opportunity of addressing you because throughout these difficult years in prison the press, both local and foreign, has been a brick to us. I think it was the original intention of the government that we should be forgotten. It was the press that kept the memory of those who have been imprisoned for offences they committed in the course of their political activities; it was the press who never forgot us and we are therefore indebted to you. I am happy to be with you this morning.”Carlin was impressed from the beginning. “The press conference lasted forty minutes, and was an exercise in seduction from start to finish.” Mandela recognised the South African journalists’ names, having read their bylines in the newspapers while in prison, and greeted them cheerily.It appears that not only was Mandela cheery but he seemed as “healthy in body as lively in mind”. Carlin had been allowed to interview Madiba’s doctor, who confirmed that the 71-year-old was as fit as a man of 50; the “fresh air, regular diet, the unstressed routine of life, and even the forced labour had done him much good”.Mandela was asked whether he harboured any regrets or bitterness after 27 years in prison. He replied: “I have lost a great deal over these twenty-seven years. My wife has been under all sorts of pressures and it is not a nice feeling for a man to see his family struggling without security, without dignity, without the head of the family around. But despite the hard time we have had in prison we have also had the opportunity to think about problems, and it is an opportunity which is also very rewarding in that regard. And you learn to get used to your circumstances. In prison there have been men who were very good in the sense that they understood our point of view and did everything to try and make you as happy as possible. And that has wiped out any bitterness that a man may have.”He was not bitter and revenge was not on his mind. Carlin writes: “He would now take charge openly, for all to see. Dashing all doubts, his first press conference as a free man was a tour de force, a master class in political persuasion.”Carlin was bowled over – in 30 years of reporting on politicians he witnessed something he’d never seen before: some 200 international journalists burst into “spontaneous, heartfelt applause”.Townships on fireCarlin recounts how Mandela plunged into the challenges of the first years after his release, and before he became president. The townships around Johannesburg were on fire, with nightly murderous raids by hostel dwellers leaving dozens dead, in a bloody war between the right-wing Zulu Inkatha Freedom Party of Mangosuthu Buthelezi, and African National Congress (ANC) members. The situation was exacerbated by the assassination of Chris Hani in April 1993, a year before the first democratic elections. Hani was a South African Communist Party leader, and a leader of Umkhonto we Sizwe, the ANC’s military wing.Mandela showed his statesmanship: he saved the country from near civil war by going to television and radio, bringing the situation under control. “With all the authority at my command, I appeal to all our people to remain calm and to honour the memory of Chris Hani by remaining a disciplined force for peace.”Several months later Mandela had to calm the situation again. He went into the volatile Katlehong Township outside Johannesburg, but this time the battle to control the crowd was more difficult. For an hour he went back and forth, winning them over, then shocking them, telling them that they were not disciplined, and killing innocent people meant that they didn’t belong to the ANC. Their task was reconciliation, he insisted. The crowd was restless and didn’t want to hear this message.“Listen to me! Listen to me!” Carlin reports him as saying. “I am your leader. As long as I am your leader I am going to give leadership. Do you want me to remain your leader?” Mandela challenged them, but had to repeat the question, and after some thought, the crowd yelled back in the affirmative. “Mandela responded with a ghost of a smile and curt nod of the head. Then, with a sharp, ‘I thank you,’ he declared the proceedings over.”The violence receded and three months later South Africa’s constitution was ratified. Mandela said: “We are at the end of an era. We are at the beginning of a new era. Together we can build a society free of violence. We can build a society grounded on friendship and our common humanity – a society founded on tolerance . . . Let us join hands and march into the future.”Talking to the far right wingBut Mandela had another challenge before elections could take place in April 1994: the far right wing in the shape of the Afrikaner Volksfront, led by General Constand Viljoen, had thousands of followers, armed and combat ready, standing by to fight to the death to stop the elections from happening.While in prison Mandela had taken a two-year correspondence course in Afrikaans, and used it to disarm people like Viljoen. It took him six months to work on Viljoen, but in the end Viljoen had his men lay down their arms and vote in the elections. He said: “That first impression Mandela made on me made it less difficult later for me to make my decision. The important thing when you negotiate with an enemy is the character of the people you have across the table from you and whether they carry their people’s support with them: Mandela had both.”Viljoen managed to get a third of the Afrikaner vote, and went to parliament. Ten years later, once Viljoen was retired from politics, Carlin asked him whether he would like to see Mandela again. “Yes, I would. I would love to see him, though I do not wish to impose. But, yes, yes. I would love to see him again. He is the greatest of men.”Carlin contemplates whether Mandela’s behaviour to old enemies was self-serving, with a political motive, or to ensure that people who worked for him served him loyally. “Certainly, Mandela had a clear political purpose with these deliberately staged acts of public forgiveness.” But he discounts it. “Mandela was big-hearted and generous in the use of the power he commanded, and as a man, too.”He says he had learnt two things in particular from South Africa’s first democratic president. One was to be kind. “The second lesson Mandela taught me is as simple as it is rare to find: that one can be a very great politician and a very great person at the same time.”last_img read more

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6. An open letter to Wood County Fair youth exhibitors

first_imgShare Facebook Twitter Google + LinkedIn Pinterest In response to activists that petitioned to end a 50-year tradition of the “Catch a Pig” event in Wood County, Ty Higgins wrote an open letter encouraging the youth exhibitors to represent agriculture well despite the off-color picket signs and questionable tactics employed by protesters. This is definitely worth a read for all youth exhibitors both in Wood County and around Ohio.last_img

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DocVerse: Syncing Makes Better Collaboration

first_imgTags:#enterprise#Products In Google Docs, you can collaborate with other people when you are working online. Making edits to a document while offline can be an issue as the syncing capabilities get a bit tricky when you reconnect.The DocVerse team knows the challenges of working on deeply collaborative technologies. The founders came from Microsoft where they worked on Sharepoint and SQL. They left Microsoft to solve two problems:Make it simple to share documents.And provide the capability for multiple people to edit documents without having to go through the tedious process of tracking multiple versions of a document.DocVerse does this by installing a lightweight plug-in that is installed in the background of the user’s machine. The plug-in opens a widget in the document sidebar that includes a unique link. Any time a user makes an update, the plug-in syncs the web page that is associated with the document. Every modification gets synced. When multiple people work on a document, the updates are made through the plug-in and versions are stored online. IT + Project Management: A Love Affair 3 Areas of Your Business that Need Tech Now Related Posts alex williams With DocVerse, a document can be edited when a user is working offline. When the user connects again, the plug-in syncs and makes the update.Comments may be updated in a similar fashion. The plug-in has the capability to comment on a particular aspect of a document. When a comment is made, everyone who is working on the document also sees it.This is a feature similar to what CubeTree provides. DocVerse offers an on-premise solution as well as an online version. Jive Software is using the DocVerse functionality for their product add-on: Jive Connects for Microsoft Office. This is an enterprise product that works behind the firewall.Pricing for DocVerse starts at $6 per month for an individual and $49.99 for teams. Massive Non-Desk Workforce is an Opportunity fo… Cognitive Automation is the Immediate Future of…last_img read more

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Column: A look back at the best (and mostly worst) in sports

first_imgChris Rock? Billy Crystal? Who has Ellen DeGeneres’ number?(Insert sound of crickets.)Well, since no one appears interested in a major career boost, we’ll resort to our usual method for doling out the 2018 awards.Without further ado, the winners (using that term very loosely) are:INVERTEBRATE AWARDADVERTISEMENT You see, we never even got to the point where Kevin Hart accepted the honor, then had to withdraw because people capable of working the screengrab function pointed out that he’s posted some terrible things about gay people.I guess the lack of an actual ceremony — not to mention those all-important goody bags they hand out backstage — has stifled our search just a bit.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSUrgent reply from Philippine ‍football chiefBut we’ve still got time to rectify the situation.Anyone interested? Private companies step in to help SEA Games hosting MOST READ The city of Atlanta was once dubbed “Losersville,” with good reason. Until this year, the 1995 World Series-winning Braves were the A-T-L’s only big-time champions (though those who remember soccer’s Atlanta Chiefs, all 14 of them, would beg to differ). Atlanta United broke the 23-year drought by winning the Major League Soccer championship in just its second season. While certainly out of character for the city United calls home, the title was a fitting reward for a franchise that has stunningly become one of the best-supported teams in the world. Atlanta broke its own league record by averaging more than 53,000 fans per game during the regular season. Every playoff game drew more than 70,000.MOST AMERICAN-LIKE PERFORMANCE AT THE RYDER CUPReturning to form after winning golf’s premier team competition in 2016, the star-studded U.S. team was blown out by the Europeans at Le Golf National outside Paris. One week removed from his first victory in more than five years, Tiger Woods went 0-4 in the Ryder Cup. Phil Mickelson lost both his matches as well. Europe romped to a 17½-10½ victory — its ninth triumph in the last 12 tries of the one-sided rivalry.JUAN ANTONIO SAMARANCH BOONDOGGLE CUPThis award will now be handed out every other year. In other words, during every Olympic year, when the city that just hosted the games realizes what a financial mess it left behind. After this year’s Winter Games, Pyeongchang was saddled with empty venues, feuding over who pays for upkeep and a glistening ski course that’s now an abandoned dirt runway. To the surprise of no one, there wasn’t much use for a speedskating arena, or a hockey center, or a bobsled track, or a ski-jump stadium once the 2½-week party was over. Now, it looks as if many of those venues might have to be razed because it’s too costly to keep them open. Kudos to the South Koreans, who faithfully followed the wasteful tradition established by Montreal and Athens and Sochi and Rio de Janeiro.We look forward to handing out the next prize to Tokyo in 2020.Sports Related Videospowered by AdSparcRead Next PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. FIFA research says 3.5 billion people viewed some World Cup action LOOK: Joyce Pring goes public with engagement to Juancho Triviño TS Kammuri to enter PAR possibly a day after SEA Games opening Is Luis Manzano planning to propose to Jessy Mendiola? FILE – Vegas Golden Knights players hug after a 3-0 win over the San Jose Sharks during Game 6 of an NHL hockey second-round playoff series, Sunday, May 6, 2018, in San Jose, Calif. (AP Photo/Marcio Jose Sanchez)Wanted: a host for the sixth annual Newby awards.Yes, we’re in a bit of a bind, though nothing like the good folks at the Academy Awards.ADVERTISEMENT BREAKING: Corrections officer shot dead in front of Bilibid View comments SEA Games: Biñan football stadium stands out in preparedness, completion LATEST STORIES Hotel management clarifies SEAG footballers’ kikiam breakfast issue Always one of the most competitive categories in sports, this year the choice is clear. While it’s hard to deny the spineless wonders at the World Anti-Doping Agency, who went against the advice of pretty much everyone except Vladimir Putin when they in effect forgave Russia for its massive doping operation, we’ve got to go with those who looked the other way for years when faced with very clear evidence of Larry Nassar’s serial sexual abuse. Really, folks, this should be an easy one. If you know of a doctor, coach or anyone who is abusing another human being, report it. Nassar will spend the rest of his miserable life behind bars. Those who allowed him to get away with his crimes for so long are equally culpable.URBAN LIAR 101While we’re on the subject of lacking backbone, let’s not forget Urban Meyer. The Rose Bowl will go down as his last game, but we’d prefer to focus on some other achievements that came to light during his final season as Ohio State coach. Like spending the better part of the past decade hiding, denying, ignoring and justifying the horrific behavior of assistant coach Zach Smith. Meyer served a three-game suspension, returned to lead the Buckeyes to another Big Ten title, and then announced his retirement. Of course, disgraced coaches never just fade away. Meyer says he’ll be back on campus next year to teach a course on character and leadership. You can’t make this stuff up, folks.WORST FAREWELL TOURDanica Patrick, who had far more success on Madison Avenue than she did on the race track, closed her career in appropriate style. The much-ballyhooed “Danica Double” turned into the Danica Dud when Patrick crashed out of both the Daytona 500 and the Indianapolis 500. She finished 35th out of 40 drivers in her final stock-car race, followed by 30th out of 33 in her Indy-car capper. While Patrick was undoubtedly a highly influential figure, it feels as if her career was largely an opportunity wasted.BEST DEBUTTalk about a longshot. The Vegas Golden Knights brought the NHL to the glittery land of all-you-can-eat buffets, watered-down drinks and washed-up stars. But instead of going through the growing pains that are a rite of passage for most expansion franchises, the Golden Knights won their division and made it all the way to the Stanley Cup final. Alas, that’s where the fairytale ended with a loss to the Washington Capitals. Too bad. If nothing else, it would’ve been fun to needle Toronto fans that an expansion team we presume was coached by Wayne Newton held the title champions of hockey, while the Maple Leafs haven’t won the cup in over a half-century.SPECIAL RECOGNITION FOR REDUNDANCYThe College Football Playoff is certainly a welcome upgrade over previous methods for selecting a national champion, but it’s also clear that changes are needed. The same teams keep showing up in the four-team field, including Alabama all five years, Clemson four times and Oklahoma on three occasions. Notre Dame is the only newcomer this season. An eight-team playoff would be an easy fix, giving automatic berths to each of the Power Five conference champions, another automatic berth to the top team from the Group of Five, and two wild-card spots to round out the field. Of course, that makes so much sense we can expect the powers-that-be to resist with all their might. Oh well, maybe next century.MOST UNLIKELY TITLE SEA Games: Biñan football stadium stands out in preparedness, completionlast_img read more

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How Dynamic Content Makes Your Marketing a Helluva Lot More Personal

first_img Smart Content Smart content leverages the valuable insights your visitors, leads, and customers have provided you with: their interests, preferences, and historical behavior. Make sure you put that knowledge to work by guiding and supporting your prospective customers with personalized content. Every potential buyer should be recognized as an individual with unique and evolving questions; smart content is one tool in your arsenal for creating marketing that’s more personalized and tailored to their needs. To learn more about smart content or get additional personalization ideas, take a look at my new ebook, An Introduction to Using Dynamic Content in Your Marketing .Image credit: sucamara The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly, felt like nothing short of magic.Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space — perhaps due to a lack of understanding around how it really works. I mean, just what drives all this highly adaptive content? And how does it affect a lead’s decision-making process? In this post, we’ll break down the concept of “smart” or “dynamic” content — that’s what all this personalization revolved around, after all — and explain what it is, how it works, and even give you some strategies for incorporating it into your marketing.  What is Smart Content? Also referred to as “dynamic” or “adaptive” content, smart content is a term for the aspects of a website, ad, or email body that change based on the interests or past behavior of the viewer. It creates an experience that’s customized specifically for the visitor or reader at that moment. One of the most well-known examples of smart content is Amazon’s recommendation engine, which we talked about in this post’s introduction. Other forms, however, range from personalization fields in emails to entire images or offers on a webpage that shift based on who is looking at them. How Smart Content Works  The key to dynamic content’s effectiveness is its relevancy. Research has repeatedly demonstrated that marketing that is targeted and more relevant to the end-recipient tends to see better results. For instance, relevant emails drive 18X more revenue than broadcast emails ( Jupiter Research ). Eighteen flippin’ times more revenue! And leads who are nurtured with targeted content produce a 20% increase in sales opportunities ( Annuitas Group ). That’s nothing to shake a stick at.Relevancy is all born from information. Not just demographic and contact information, but saved insights about the materials that have mattered to a particular lead or customer across their relationship with your company. That data then fuels the technology and set of rules that assigns the right content to the right person at the right time . Some of the technology involved includes: A Centralized Marketing Database:  Your marketing database is the brain behind your dynamic content. It stores your contacts’ download and interaction history with your site. A Smart Content Generator: Informed by the database, a smart content generator will show or hide content (blocks of images or text) based on rules you set.  Malleable Web Pages: A dynamic site has to be one that is easily editable and typically marketing-controlled, rather than run through another department like IT. An Integrated Email System: Extending smart content to the emails you send will require an email system that is tied into your contact database. Smart Content Marketing Strategies Now that you know what smart content is and how it works, you should use it all the time without discrimination.Just kidding. Actually, the bottom line with smart content is to make sure you’re purposeful and intentional about its use. Smart content should create a better experience for your leads and customers. When you’re integrating smart content of any sort into your marketing strategy, start with the question of how it will improve potential customers’ time on your site or with your emails. Here are a few places to start if you’re having trouble envisioning how to integrate smart content into your marketing. Eliminate Repeat Conversions If a website visitor has already downloaded a particular lead generation offer or purchased a particular item, use smart rules to remove that offer from their view. The result is two-fold: you’ll create a website or shopping experience that never gets old for your customers, and create an opportunity for you as a marketer to expose fresh offers and products that boost reconversions.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 10, 2012 2:00:00 PM, updated July 28 2017 Tailor to Lead Lifecycle Stage If you’re new to the concept of “lifecycle stage,” it doesn’t mean whether the visitor is a senior citizen or college student. A lead’s lifecycle stage refers to how far along the visitor is in his or her decision-making process. Is this their first visit? Are they ready to buy? Are they still evaluating options? Taking what you know about how much experience a particular lead has can help you avoid over-selling to someone who is in the early stage of their research — or perhaps worse, missing out on an opportunity to sell to someone who is ready to make a purchase.We’ve talked a lot on this blog about mapping content to the stages of a potential customer’s buying cycle . This is typically done through a series of gradually evolving emails in a lead nurturing campaign. Smart content tools, like HubSpot’s smart CTAs , can also extend this adaptability to your website and landing pages.   Help Loyal Customers Skip Excess or Unnecessary Steps Many B2B companies offer content behind a form in order to generate leads. While this is a nice way to get to know new leads, it’s also a huge hassle for customers who may be interested in the content, but have already filled out your forms on a number of occasions. Rather than having a customer fill out yet another form, using smart or dynamic content can enable you to recognize a visitor as a customer, and give them a call-to-action that either minimizes the form fields or lets them bypass the download form entirely. Adapt to Reflect Different Industries or Personas Most companies serve a number of different personas from a variety of industries. While it may be difficult to tailor to every different industry you touch, dynamic content can help you create a highly customized experience for your highest-value industries.Start by talking with your sales team about the different personas or industries with whom they have had the best success. Then pick one or two industries to focus in on at first as a test. Use smart content to set a default, and then another set of images that reflect your top industry segments. In the example below, we’ve selected two images — one to represent the manufacturing industry, and another the healthcare industry. When anyone from those industries lands on a given page, this image will change to reflect that context. Topics:last_img read more

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5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nonprofit Fundraising Topics: Originally published Jan 2, 2013 12:30:00 PM, updated February 01 2017 A new year means a clean slate for your organization’s fundraising strategy. And while the celebrations may be over, that doesn’t mean there still isn’t time to make a new set of resolutions. So, in addition to eating less and working out more (hah, we’ll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year. And then, we wrote out some of the tips you’ll need to actually keep those resolutions.So without further ado, here are five resolutions that will help your organization through another, even more successful year of fundraising in 2013. Good luck!1) “I will send one email per month.” Keeping in touch with your constituents, whether they’re donors, fundraisers, or volunteers, is very important to your organization. But sending too many emails or direct mailers can sometimes be an annoyance. Consider emailing your constituents on a monthly basis. It’s often enough that you won’t overwhelm them with information, but will be just enough to keep them regularly engaged with your organization. But before you start emailing your list, you and your team will want to consider the following questions:What is the purpose of each email? Are you asking for donations? Updating volunteers on new opportunities? Inviting past participants to your next event? Sharing fundraising news or tips? Defining the purpose of each email will help give your reader a clearer call-to-action. Cramming several different topics into one email, on the other hand, is overwhelming and ineffective.How often are you sending out each type of email? Stagger when you send each type of email to keep things interesting. Of course, those emails that are time sensitive, such as an event invite, are first priority.What are the exact dates you’re sending each email? Mark every email on your team’s calendar to give yourselves recurring deadlines. This will also help you keep track of the types of emails you will be sending, and how often.If you need help starting 2013 on the right note with these action items, download these 35 free email templates to get started.2) “I will start blogging.”Blogging is one of the most effective ways to engage your audience and share your expertise around your mission and cause. Not only does it increase your SEO rank and position you as a thought leader, it’s also a great place to highlight your supporters throughout the year. Here are a few blog post ideas to consider:Highlight an outstanding donor, fundraiser, or volunteer each month.Post about your most recent fundraising campaign or event. Highlight how much was raised, how many individuals participated, and how it directly impacts your mission.Give your nonprofit a face; have your staff write a post about themselves and why/how they got involved with your organization.Share news related to your cause, such as stories from the field that show the impact of your supporter’s funds. Encourage your volunteers to guest post about their experiences, as well.Encourage your entire team to contribute on a monthly basis so you have fresh ideas and tons of available content for the future. Keep track of your upcoming blog posts with our free blog post schedule template.3) “I will incorporate Facebook into my next campaign.”67% of 20-35 year olds interacted with a nonprofit on Facebook in 2012, according to The Millennial Impact. Incorporating Facebook into your next fundraising campaign or event is a guaranteed way to interact with this younger demographic. If you don’t already have one, you can create a nonprofit Facebook page for your organization. You can alsoinclude social media buttons in your emails, as well as on your organization’s website, linking to your page. This will make it easy for your supporters to find and interact with you on Facebook and other social networks.If you want to get creative, you can run a contest on your Facebook page and ask supporters to post a video or simply write the reason why they support your cause on your page. You can pick your favorite, and dedicate a blog post and email to that individual. You can even create a Facebook event for your next fundraiser and ask attendees to virtually “check in” the day of. Be creative and test out different ideas to see what drives the most engagement.Tip: Images often get the most likes and shares out of any other media on Facebook, so don’t forget to leverage the myriad free design tools out there to create compelling social media visual content!4) “I will optimize my website’s navigation.” Many individuals are looking to your website for information on how to donate, volunteer, or participate in upcoming fundraising events. Having a clear and concise navigation will make finding this information easy for your constituents. Consider including the following in your website’s navigation bar:How to DonateVolunteer OpportunitiesUpcoming Event CalendarAbout Us (include your mission, a brief history of your organization, staff bios, and anything else you would want your network to know about your organization)Corporate Sponsorship Opportunities (if applicable)If you already have these in your navigation, great job! Just make sure you keep these pages up to date for future visitors.One Mission has a great example of a clear navigation bar, as well as a contrasting ‘Donate’ button, if you’re looking for some inspiration:5) “I will segment and nurture my donor list.”Your lifetime donors will be interested in different information than your brand new donors. By segmenting your list, you can tailor the types of content you’re sending to your different audiences. This will increase the likelihood the recipient will open, read, and enjoy your emails. Here are six segments to consider creating of your existing (and future) donor list:New Supporters – These are your first-time donors, fundraisers, volunteers, and members. Nurture them with educational materials about your organization’s mission, where and how funds are allocated, and how their support can make a difference to your organization over time.One-Time Donors – The majority of donors will only give once to your organization in their lifetime. These are the individuals you want to nurture right away and hopefully turn into recurring donors or fundraisers. If an individual hasn’t given a second time within three months of their first contribution, send them a customized email with other ways to get involved with your organization and include an option to donate again.Recurring Donors – Thank these donors often and in clever ways, such as a personalized video or directly on Twitter or Facebook. These donors are hard to find, but they are extremely loyal to your cause.Large Gift Donors – Do something special for these individuals, such as featuring them on your homepage or, if they want to remain anonymous, have your founder make a personal phone call to thank them. If you have the budget, throw an end of the year gala dinner for these constituents and your team.Old Donors – Keep communication with these individuals light and share only the really big news, like hitting your yearly fundraising goal, or launching a new campaign. Sparking engagement with these folks is always possible, but they may not want to hear from you on a monthly basis.Local Donors – Invite these individuals to smaller, in-person events, either at your office or at a local venue. You’ll be able to create a nice group of recurring donors and supporters who can spread the word throughout your community. They may even turn into superstar evangelists!Now, I know keeping resolutions can be challenging, but keeping even one of these in 2013 will make a huge difference to your fundraising efforts. Attracting new donors is a challenge for all nonprofits, and engaging them online can be your first step.  What other marketing resolutions have you made for your organization in 2013?Image credit: teapotqueenlast_img read more

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The History of Facebook Advertising [SlideShare]

first_img Topics: The improvements in Facebook’s advertising platform are helping marketers to reach their audience in ways that often aren’t possible through other channels. With 819 million monthly active mobile users on Facebook — up 51% from the previous year — it’s also clear that the market approves of the changes Facebook is making, with it’s share price having increased to $40.The question is, are you taking advantage of all the different options Facebook has to reach your target audience? If not, we’ve created an advanced tip series featuring 4 experts who are doing great things with Facebook advertising. Download it for free, and learn how you could be taking advantage of Facebook in a big way. How well do you know Facebook?Lots of marketers use the platform to promote their content and drive new business, but how fine tuned is your knowledge, really?Let’s take Facebook advertising, for instance. Are you using it? Are you intimidated by it? Is its rapidly changing history too much for you to wrap your head around? Because let’s face it, Facebook has made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers, including things like Lookalike Audiences, Dark Posts, and retargeting ads.Yeah, I know. It’s a lot to learn. But it sounds pretty darn cool to learn about, doesn’t it? So we thought it’d be helpful to step back in time and provide a quick lesson on the history of Facebook advertising. Because as it continues to evolve, we think the advertising platform could present inbound marketers with a huge amount of opportunity to provide contextual advertising for important segments of their lead and customer base.So sit back, relax, and take a walk back in time to look at the evolution of Facebook advertising — plus what the future may hold for it. Originally published Sep 26, 2013 4:00:00 AM, updated February 01 2017center_img Facebook Advertising Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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