Kelliher Samets Volk Named New Agency for King Arthur Flour

first_imgBURLINGTON, Vt (August 6, 2008)&America’s oldest and most renowned flour company, King Arthur Flour, has named Kelliher Samets Volk as its agency of record, according to Tim Volk, president of the independent advertising agency. The account, previously handled by Digital Flannel in Woodstock, Vermont, was awarded after a quiet national review of agencies. Billings for the account were not revealed.Based in Norwich, Vermont, King Arthur Flour has been making naturally pure flour for more than 200 years. Each of their numerous types of unbleached flour is milled from premium wheat, and the results are lauded by baking professionals around the country. The company is also famous for its catalogue, award-winning cookbooks, and baking education classes.We are thrilled to be working with such a strong food brand, said Mr. Volk. Their national reputation, dedication to quality, and socially responsible business model inspires us to create great work.The Kelliher Samets Volk team led by Senior Brand Manager Maryanne DePresco will work with King Arthur Flours Director of Marketing, Tom Payne, to create a new brand strategy, print advertising, and package design for the new client. An initial series of three new print advertisements is slated to run this fall.Kelliher Samets Volk is a marketing group with over 30 years of experience building brands and businesses through InsideOut Branding. Founded in 1977, the firm employs more than 60 people at its offices in New York City, Boston, and Burlington, Vermont.CONTACT: Tim VolkKelliher Samets Volk802.862.8261last_img read more

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Is marketing getting harder or easier?

first_img 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr There can be little doubt that technology has made world-class marketing more accessible for small and medium-sized businesses. From intuitive content management systems to the easy configurability of Google Analytics, technology has put top-quality digital marketing tools in the hands of any business that needs them. For businesses that have been around for a long time, though—since before the Internet boom and everything that came with it—has digital marketing technology made the job of marketers easier? Or has it introduced needless complexity into the equation?For the consumer, at least, technology has made just about everything easier. From discovering new music to bringing TV shows to shopping online, technology has simplified many facets of our day-to-day lives. For business owners, though, the results of technology are less clear. The truth is that there probably isn’t a clear answer for whether or not technology has made marketing easier. On the contrary, the most accurate answer is that it’s done both.How Marketing Has Become More DifficultIn her blog titled “Is Marketing Getting Harder or Easier?“, Lauren Clemott of Ultimate Business Propeller came the conclusion above: that marketing has gotten both harder and easier thanks to the arrival of new technologies. A 2013 survey done by Constant Contact, meanwhile, found that 59% of small business owners believed they faced more challenges than they had five years before. Changes in marketing were a major contributing factor to the added difficulty. continue reading »last_img read more

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Ruark Audio R3 compact music system has a retro design and delivers enhanced stereo sound » Gadget Flow

first_img– Advertisement – Enjoy your music just a little bit more with the Ruark Audio R3 compact music system. This speaker features a retro design with its cantilevered legs that angle the unit upwards to give the impression that it’s always ready to play your favorite tunes. But the R3 isn’t just a pretty face. Inside, you’ll find a high fidelity two-channel Class A-B amplifier and Ruark Audio’s NS+ drivers, as well as the latest digital sound processing technology. So at every level, you’ll get sound that exceeds this compact music system’s stature. It measures only 167mm high, so it’s a speaker that’s great for small spaces. What’s more, this speaker is radio-ready and includes a multi-format CD player. So you can still enjoy those songs you bought on a disk with this gadget. No matter what you listen to, the R3 is a great all-in-one system that fulfills your listening needs.last_img read more

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The first wind organ in the world is being built on a hill near Ploče

first_imgSource / photo: Croatian Radio and Television; Dubrovnik-Neretva County “As for the power of the organ and the sound it will produce, this is one particular experience that no one has encountered yet, at least as far as we know. So it is unknown to both us and the contractor”, Emphasizes Ante Sunjic, a resident of Rogotin. The conceptual design and unique wind organ design was made by the Ploce engineer Željko Škorić. The principle of operation is the same as with all other organs. “Three pairs of seven flutes where we have different ones on each, means the length of the resonant pipes on which the tonality of the organ itself dependsHe said. “I hope that Rogotin will be raised to a much higher level in terms of tourism and that we will gain a lot with this”, Points out Marin Glamuzina, the head of Rogotin. When the works are completed, the Rogotin wind organ will become a tourist attraction, and, by all accounts, the first of its kind in the world. After the sea organ in Zadar, Croatia will get another similar attraction next year. A wind organ is being built above Rogotin near Ploče. That money can be withdrawn from European funds for such projects is proven by the fact that Brussels will finance the construction of the wind organ worth three million kuna with as much as 80%, reports Croatian radio-Television. The wind organ will be built as part of the landscaping of the edu-eco complex on the hill Tovro, which is part of the project “Promoting sustainable development of the natural heritage of the Neretva Valley.” The prefect of the Dubrovnik-Neretva County, when signing the contract for the project, pointed out that the implementation of this project will give the Neretva Valley area new values ​​in the form of tourist, educational and cultural facilities.last_img read more

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Investment: Fortunes of war

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Los Angeles Dodgers and Anaheim Angels on collision course?

first_imgThen he reared back and unleashed one of those knee-buckling curveballs that’s left the rest of baseball helpless. “This is fun,” he said with a grin.And with those three words, the Dodgers’ ace perfectly summed up baseball in the southland at the moment. And the way things are going, perhaps for the next four months or so.From Chavez Ravine to Anaheim, the Dodgers and Angels are waging a summer-long battle of anything you can do, I can do better.The way things are looking, it might keep rolling over the next four months. The Angels and Dodgers have remained at arm’s length, but that all changes Monday when the Angels arrive at Dodger Stadium to begin a four-game series that wraps up Wednesday and Thursday in Anaheim.It’s the most meaningful Freeway Series in years.Only four teams are on pace to win 90 games this year, and the Dodgers and Angels are two of them.There is plenty of star power, with Kershaw putting together a season for the ages, Yasiel Puig a human highlight film and Mike Trout’s first three seasons comparable to Ted Williams, Frank Robinson and Mickey Mantle.It’s also left fans dreaming of an October Freeway Series. Only this time a Fall Classic seems more doable than ever.The World Series is a long way off, of course, but the fact we’re even dreaming a little bit represents a dramatic change from expectations coming into this season and just how far managers Mike Scioscia and Don Mattingly have traveled.Both came into this season sitting on hot seats, although for completely different reasons.Scioscia needed a bounce-back year in the worst way after a four-year slump. His job, essentially, was hanging in the balance.Mattingly faced a different set of issues, with the long-term commitment the Dodgers made in him and a soaring payroll turning up the heat on him.For now, at least, both have solidified their positions.It wasn’t so long ago Mattingly was frustrated by his contract situation and challenged the Dodgers at a season-ending press conference last year to either extend his contract or find someone else to manage the club.The former New York Yankee great wasn’t interested in working on a one-year deal after his 2014 option got picked up. He believed the lack of long-range commitment deprived him the hammer he needed to manage his star-studded clubhouse.The Dodgers relented by extending Mattingly for the next three years, but with commitment came expectations — especially considering the high-priced, power-packed team management entrusted him with.After easing their way into the season, the Dodgers turned things up a notch in early June and have risen to the top of the National League.Meanwhile, Mattingly is proving to be a deft handler of the array of personalities and egos inside the powder-keg clubhouse.Aside from a few early missteps — all of which were dealt with — the mercurial Puig has shown steady growth and maturity. A crowded outfield situation that could have led to resentment and hard feelings has been managed as well as can be expected by Mattingly, and by moving Matt Kemp from left field to right Mattingly created a comfort level that allowed Kemp’s offense to blossom.There’s still a long way to go, but with the rest of the NL West either vulnerable or downright bad, you get the sense Mattingly and the Dodgers will navigate their way to the postseason.And with no super teams emerging across the rest of the National League, they have just as good a chance as anyone to break through to the World Series.The Angels’ situation is more tenuous given the strength of the A’s and Detroit Tigers, but Scioscia has his team in the thick of a playoff chase.That’s saying something after three third-places finishes over the last four seasons and last year’s 78-84 record left them buried 18 games under the Texas Rangers.It’s hard to imagine owner Arte Moreno stomaching another year of discontent considering his hefty financial commitment. Another year of unmet expectations would have left Scioscia exceedingly vulnerable, no matter what he’s done over his 15 years in Anaheim.But a progressive approach to winter conditioning, specifically a pitching program that began much earlier than normal, resulted in a more fit club in spring training and to start the season.That, coupled with the maturation of some key young players, more organizational depth and a revamped bullpen propelled the Angels to a 14-12 April — a dramatic improvement from the 9-17 and 8-15 nosedives in 2013 and 2012 — and set them up for a 57-win first half.Scioscia is back on solid ground and the Angels are two games behind the Oakland A’s and securely in front in the wild-card race.Meanwhile, for the first time in five years, the Dodgers and Angels are positioned to make mutual playoff runs.If you close your eyes and allow yourself to dream a little bit, maybe, just maybe stage a long-awaited Freeway Series World Series. Clayton Kershaw grinned sheepishly, pulled off his Dodgers cap and ran a hand through his thick, blond hair.Kershaw had just put the finishing touches on a complete-game win over the Atlanta Braves Thursday to wrap up the Dodgers’ first sweep of the Braves in 24 years. It was their sixth win in a row to finish a 14-10 month of July and it pushed the Dodgers three games ahead of the second-place San Francisco Giants.Not bad for a club that trailed San Francisco by 9 1/2 games just seven weeks before.Kershaw, the driving force behind the surge while going 4-0 in July with three complete games and and an N.L.-best 1.07 ERA, struggled to find the right words to put it all in perspective.center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more

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MLB fans, rejoice: Slate features intriguing storylines in almost every series

first_imgIf you love baseball, there’s a whole lot to love on the MLB schedule this week.All but a handful of series on the schedule feature one or more intriguing storylines. Sure, there are some duds (storyline for the Orioles at Athletics: It’s Chris Davis vs. Kris Davis!) But most series feature a juicy angle, and in some cases, recent news has made the series even more interesting. It doesn’t seem possible there could be that many series of interest to start off a week. As noted earlier, there are some duds. The Royals and Mariners, two teams a combined 38 games under .500, are playing in KC.But that kind of bland series is the exception right now. What a great week to be a baseball fan. Take the Yankees and Rays. The Yankees won the opener of the two-game series Monday night at Yankee Stadium, 3-0, to take a 1 1/2-game lead on the Rays in the AL East. But Tuesday’s game marks the return of Yankees slugger Giancarlo Stanton, who has been sidelined since March 31 by injuries.Or how about the Giants at the Dodgers, who opened a four-game series Monday night in LA with a 3-2 San Francisco win? These two longtime bitter rivals hardly need any extra motivation when they play. But the Dodgers have that, thanks to a bizarre moment in the teams’ last series. After Giants ace Madison Bumgarner gave up a home run to Max Muncy on June 9, he got irked when the Dodgers slugger stood to admire the blast. The two exchanged words, which Muncy later described as Bumgarner saying, ‘Don’t watch the ball. You run.” Muncy’s response: “If you don’t want me to watch the ball, you can go get it out of the ocean.” The Dodgers were spotted a few days later sporting, “Go get it out of the ocean” shirts. Bumgarner pitches on Thursday night, by the way.Beyond those two series, there’s no shortage of interesting angles around the league.• The Phillies and Nationals opened a four-game series in Washington on Tuesday night, with Phillies $330 million man Bryce Harper returning to the city where he began his career.• The Windy City rival Cubs and White Sox began a two-game series at Wrigley Field on Tuesday. Always a good series, sure, but made even better this time around by the fact the White Sox are unexpectedly in the hunt for a wild-card spot.• The Diamondbacks and Rockies, who are tied for second in the NL West, opened a three-game series in Arizona on Tuesday.• The Red Sox and Twins, two of the top-hitting teams in baseball, began a three-game series at Target Field on Monday night. Naturally, Boston won a pitchers’ duel, 2-0.• The Angels beat the Blue Jays, 10-5, to open a four-game series in Toronto on Monday night. Mike Trout, the best player in baseball right now, homered and had four hits. Blue Jays third baseman Vladimir Guerrero Jr., one of the contenders to one day replace Trout as MLB’s best, went hitless. Even the more mundane series on the schedule have their points. The Indians beat the Rangers 10-5, Monday in the opener of a four-game series between two AL playoff contenders. The Padres won the opener of a three-game series in San Diego on Monday against the Brewers.last_img read more

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