North Peace Airport considers leasing rate hikes

first_imgThe undisclosed increase was supposed to take effect on March 1st, but feedback from renters has prompted discussion with the North Peace Airport Services.Kandert says a firm number on the rate increase has yet to be established. Once the increased leasing fees take effect, the costs can be passed on to the consumer. But, Kandert says he doesn’t anticipate any significant fare-hikes, because airport fees represent only 4% of an airline’s operating cost. By Christine Rumleskie The North Peace Airport is looking at increasing its leasing fees soon.Acting Managing Director Mike Kandert confirmed on Wednesday that the airport is currently reviewing its leasing rates. – Advertisement -Kandert says it’s a fairly common practice for airports to adjust their leasing fees, based on the appraisal value of the land. The airport has recently undergone an appraisal, and Kandert says leasing fees will need to be bumped up.Currently, land rentals sit at 55 cents per square metre for serviced land, and 32 cents per square metre for unserviced land.Airport terminal space varies from $320 per square metre for counter space, to $132 per square metre for storage space.Advertisementlast_img read more

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Donegal student told court she was “blind drunk” when allegedly raped

first_imgWARNING: GRAPHIC CONTENT: A Donegal student has told a jury at the Central Criminal Court that she was “blind drunk” when two men allegedly raped her.The alleged rape victim was a student at a college when she was allegedly raped by the two defendants in February 2015. In a trial that began last week, the men, who have a legal entitlement to anonymity, have pleaded not guilty to two counts of rape of the woman in a town in the county.The defendants are now aged 29 and 33 and are residents of Donegal. The complainant is now aged in her 20s.In her direct evidence, she told Seamus Clarke SC, prosecuting, that she and a female friend had spent the night at a “student night” in a local pub and nightclub.She said she had drunk a number of vodka drinks, a cocktail and cider. She said they were given free “Jolly rancher” shots and used a drinks voucher won in a “pub quiz” to buy eight vodka and red bulls, some of which she remembers drinking.The woman said when she and her friend left the nightclub she was “very intoxicated”.She said she and her friend were walking home when they came across two men sitting in a parked car. The woman said her friend spoke to the men and then told her, “We’re gonna get a lift home”.The complainant said they drove for about ten minutes before entering an apartment she didn’t know. “I remember being quite drunk and staggering up the stairs, I couldn’t walk properly,” she told the jury.She said she and her friend were hungry and didn’t want to drink any more and wanted to get food. The men gave them a drink which she believed was vodka.“I was very intoxicated. I was ready to pass out and fall over,” she told the jury. She said on a scale of one to ten of drunkenness, she was ten.Video footage, taken on a mobile phone by the complainant’s friend, shows the women in an apartment with two men. Later footage shows the woman falling on the bathroom floor, exposing her underwear, before two men hold her up.The complainant identified herself on the footage and told the court it showed both men carrying her to the bedroom. She said she remembers lying on a bed and someone heavy on her and then something inside her vagina.“I was half way between sleep and drunkenness. I felt like I didn’t know what was happening. I didn’t know if it was a dream or it was actually happening. I was just so drunk.“In terms of consenting, I in no way did consent to having sex with these men or to them touching me or coming near me in any intimate way.”Cross-examined over a statement to gardaí by her friend that the complainant was “definitely awake at least for the first half of the time” that she was “with a man”, the witness said: “I may have been awake but I was also blind drunk”.Asked about evidence that she was heard moaning and saying the word “harder”, she said she may have been dreaming and had a history of talking and moaning in her sleep.She told the jury that she and her friend woke up in the apartment the next morning and began watching the mobile phone videos. She said that one of the men told her to delete the footage and was blocking the door out of the apartment.She said she lied and told the man she had deleted the footage and he then offered to drive them back to their flat in the town.The defence position is that any sexual activity that took place was consensual.The complainant told Colman Fitzgerald SC, defending, that she thought she did kiss somebody in the smoking area of the nightclub earlier that night. She said she told gardaí about it and she didn’t know his name.She said she generally wouldn’t kiss someone she didn’t know.“I would have a conversation with them first. I’m not the type of person who would kiss someone without speaking to them first,” she said.She agreed that if she hadn’t been drinking she would not have kissed him and that “drink has the effect that you do something you wouldn’t do when you were sober”Asked if there was anything else she knew she would do when drunk that she might not do when sober, she said no. After a pause she added, “I probably wouldn’t order eight vodka and red bulls if I was sober.”She said she didn’t remember being asked for consent and would not have given it.“I did not say yes, get on top of me and have sex with me. I did not say anything close to that,” she said. The trial continues before Mr Justice Alex Owens and a jury.Donegal student told court she was “blind drunk” when allegedly raped was last modified: October 21st, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

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State Fair gives fodder for proud parents

first_imgShare Facebook Twitter Google + LinkedIn Pinterest By Matt ReeseFor me, the Ohio State Fair is a very busy stretch with my work schedule and two children showing a variety of livestock projects, but those long hours are quickly forgotten when replaced by proud parent moments that will last a lifetime. There were certainly plenty of those for mothers and fathers around the state at this year’s Ohio State Fair.The Reserve Grand Champion Market Barrow exhibited by Riley Wendt of Union County sold to Kroger for a record-setting bid of $35,000.At an event bursting with proud parents, auctioneer Kevin Wendt had to be right up there as the proudest papa in the building as he watched his daughter Riley parade her Reserve Champion Market Barrow around the ring in the Sale of Champions. For the last several years, Kevin has been the Sale of Champions auctioneer for the cheese, turkey and goat sales that kick off the event. This year, though, Kevin stayed off the auction block to focus on just being a dad. Seeing the look of the purest joy as he stood ringside and watched his daughter’s barrow sell for a record-setting $35,000 in the Sale of Champions made it apparent his decision was the correct one. I wrote a story about the Wendt family a few years ago and really enjoyed seeing them succeed. That was one of my favorite Ohio State Fair moments, but there were many others, including some proud dad moments of my own.It was not noon yet and it had already been a long day for my children Campbell (11) and Parker (9) at the Ohio State Fair, as was the day before and the day before that. Campbell was in the Voinovich Building for her beef showmanship class with a Shorthorn heifer. As soon as she left the show ring, a golf cart was waiting to whisk her away to the sheep barn for the Guys and Gals Sheep Lead competition that had already started. She quickly traded her cattle show clothes for an elegant blue wool coat (on a steamy 90-degree day) and a fancy hat. When it was her turn to go, Campbell walked into the show ring with poise and grace that, as a father, I was both proud of and somewhat concerned about (dads out there know what I mean). I diligently took a video on my phone.After a long deliberation, the judges announced the placing of the class. Campbell won! I was busy taking pictures so I didn’t see it, but someone later said when Parker heard his sister had won, he pumped his fist and said “Yessss!” This was my favorite moment at the Ohio State Fair — even as I write this I can’t help but grin when I think about it.In addition, both children made the final drive with their turkeys, Campbell also made the final drive with her chickens and there were numerous times along the way (despiteParker made it into the champion drive with his turkey in his first-ever junior 4-H show.inevitable sibling squabbling on those long fair days) where my children displayed sportsmanship and kindness to others. I saw many other exhibitors demonstrate the same kindness and sportsmanship to my children as well.The ribbons, banners and recognition from the fair will soon be collecting dust or packed in a box somewhere. The photos will curl and fade (or get lost in the zillion other photos on my phone). Success is wonderful, but ultimately fairs are about the diligent pursuit of excellence through the lens of friends, fun and — most importantly — family, hopefully generating many fond memories along the way. Thanks to so many great folks for an incredible 2019 Ohio State Fair and the chance to see our young people shine!last_img read more

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Basecamp Gets an Official Mobile Web App

first_imgRole of Mobile App Analytics In-App Engagement What it Takes to Build a Highly Secure FinTech … marshall kirkpatrick The Rise and Rise of Mobile Payment Technology Related Posts center_img Prominent online project management service Basecamp has launched a free mobile web app, built in HTML5 and custom designed for users on a multitude of different handsets. It’s attractive, easy to use and hopefully a model that will be followed by 37Signals on its other apps like Backpack.Loading basecamphq.com on your mobile device will take you to the new version automatically. Makers of the several 3rd party Basecamp mobile apps, who were probably making a fair sum on their software, are unlikely to be pleased. I’m excited to use it though. I really hope it supports Backpack soon.The company says the web app will work on the following devices: iPhone 3GS, iPhone 4, iPad, Motorola Droid X, Motorola Droid 2, Samsung Galaxy S, HTC Incredible, HTC Evo, Palm Pre 2, BlackBerry Torch, and any device running iOS 4+, Android 2.1+, webOS 2, or BlackBerry 6. Why IoT Apps are Eating Device Interfaces Tags:#mobile#web last_img read more

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Serena Williams on her first million-dollar check and the gender pay gap

first_imgLacson: SEA Games fund put in foundation like ‘Napoles case’ Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ She credits American tennis great Billie Jean King for making prize money equal in Grand Slam tournaments and wants to continue her path. “Venus and I definitely do a lot of work. At the Grand Slam, it’s definitely equal; at other tournaments it’s almost there, which is fine too, we’re getting there, but it’s a work in progress and we continue to fight the good fight.”At the Western & Southern Open in  2016, Williams received $495,000 while Roger Federer earned $731,000 for winning the same trophy.She explains, “If I were a man, it would be a different story. I feel like if I’ll be able to open the door for the next person, that means a lot for me too, and hopefully they’ll be able to do better than me.” Niña V. Guno/JBRELATED STORIES:Serena Williams cheered by netizens after answering John McEnroe’s backhanded complimentSerena Williams does a Demi Moore, 26 years later Image: INQUIRER.net Stock PhotoTop-ranked tennis player Serena Williams shared her views on money as one of the highest earning athletes in the world.She talked about making millions at a young age with sports business manager Maverick Carter on his video series “Kneading Dough”. The show is produced through Uninterrupted, LeBron James’ media company.ADVERTISEMENT National Coffee Research Development and Extension Center brews the 2nd National Coffee Education Congress Sports Related Videospowered by AdSparcRead Next Williams started playing pro when she was 13, and has been accepting professional-level sums since. But she says she’s never been too interested in money.“When I first turned pro, I had to go pick up my check. I never, never picked it up,” she relates. “So at the end of the year, the tournament directors would literally hand me the check because I would never go get it. I just played for the love of the sport.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsShe continues, “I’ve actually never played for money. I just thought you would go out there and hold a trophy. Not once did I think about a check.”When she received her first million dollars, she had no clue on what to do with it. “I never touched [the money] — just put it in the bank,” she shares, and admits she didn’t know how to properly deposit it. FEU Auditorium’s 70th year celebrated with FEU Theater Guild’s ‘The Dreamweavers’ Like PH, other countries also sent their B teams in Jones Cup Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ Don’t miss out on the latest news and information. “I remember I went through the drive-thru to deposit my check, and then they were like, ‘I think you need to come in for this.’”Her father who coached her and sister Venus allowed them to make their own financial decisions as teenagers. She credits her humble upbringing to never wanting for much.“I never ever, ever felt broke,” she tells Carter. “Looking back, I’m like, wow, we lived in a two-bedroom house with seven people… I don’t know how my parents were able to make me feel that way, but they did, and that was something really special. So I never felt when I came into money that I needed to go buy this [or that] because I never wanted it, so it was a great way [to grow up].”Even with 23 Grand Slam titles—not counting doubles titles with her sister—what matters to her is leveling the playing field between women and men in sports. She and Venus have been outspoken about the gender pay gap in tennis.“You sacrifice so much, just as much as the guy next to me that’s training everyday, but he gets to be paid more. How do you explain that? I could never really understand that.”ADVERTISEMENT El Nido residents told to vacate beach homes Church, environmentalists ask DENR to revoke ECC of Quezon province coal plant LATEST STORIES Trump strips away truth with hunky topless photo tweet View commentslast_img read more

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5 Disastrous Misconceptions About Marketing Automation

first_imgThere’s a lot of buzz around whether marketing automation software is worth the investment of time and money, or whether it’s a waste. Here’s the thing: marketing automation can be a really great complement to your inbound marketing strategy IF it’s used correctly. Many marketers, however, have come to believe some things about marketing automation that simply aren’t true, which leads to misuse of the software and ultimately ends in a lot of disappointment and dismal results. Let’s clear up 5 of the most common misconceptions that surround marketing automation and highlight both the dangers and merits inherent in marketing automation.1. Marketing Automation Gets You LeadsThis is the biggest misconception out there about marketing automation, so let’s clear it up right now. Marketing automation does not get you leads; inbound marketing does. In fact, 25% of your database expires every year, so it’s crucial to maintain inbound marketing efforts alongside marketing automation to ensure your database doesn’t slowly wither away. When done correctly, however, marketing automation does help you make the most of those leads by nurturing them and navigating them through the decision-making process until they decide they’re ready to buy (and even after they become a customer, to make sure they stay happy!).2. Marketing Automation Means ‘Set It and Forget It’This is one of the easiest ways to make sure your marketing automation investment is a complete waste. Marketing automation software can offer robust functionality, but without an insightful marketer behind it to continually analyze and tweak campaigns, all that functionality is useless. Is your click-through rate on an email low? Test a new subject line. Is one segment of your database opting out of emails at a faster rate than others? Perhaps your send frequency is too high, or your messaging isn’t quite hitting the mark. No one (and I mean no one) gets it right the first time. Keep coming back to check in on your data, adjust what didn’t work, and do more of what works well.3. Marketing Automation Helps With Email DeliverabilityYou can definitely still spam people with marketing automation, and marketing automation software cannot help you get your emails through spam filters. Marketers still have to understand and implement email marketing best practices and avoid things like sending irrelevant emails, emailing too frequently, and emailing people who haven’t opted in to their communications. Between sophisticated SPAM filters, email overload, and advancements like Gmail’s priority inbox, marketers have to ensure lists are segmented and emails address something the prospect cares about. If not, messages will get weeded out of inboxes in a jiffy, no matter how sophisticated your marketing automation software is.4. Marketing Automation Personalizes CommunicationMarketing automation scales personalized communication; it doesn’t create it. The onus is still on the marketer to create buyer personas and interpret leads’ behaviors to align their needs at any given time in the buying cycle with the message they should receive. Marketing automation software is not capable of gleaning what to send, when to send it, and to whom it should be sent all on its own; it needs a marketer (usually with the help of the sales team) to tell it all of these things.5. Marketing Automation Sells For YouNo, marketing automation software is not the salesperson of the 21st century. Marketing automation software simply helps bubble up the people that are inherently more “sold” on you because you’ve done a good job creating educational content and getting it in front of them. You still have to create and optimize that content, promote it in social media, drive visitors to landing pages with killer offers, and (this is the biggie) ensure your marketing automation software is running in such a way that it delivers the right content at the right time, and it understands how to identify those people who are ready to speak to a salesperson.The major caveat to all of this (and if I haven’t emphasized this enough, here it comes…) is that marketing automation only works when done correctly. Approach marketing automation as a tool to improve your inbound marketing, not a replacement for it, and learn how to interpret visitor activity for effective use of the tool as part of your inbound marketing strategy.What other misconceptions have you encountered about marketing automation? Have you implemented it as part of your own inbound marketing strategy?Image credit: HikingArtist.com Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 28, 2011 2:00:00 PM, updated October 20 2016 Marketing Automation Topics:last_img read more

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How Dynamic Content Makes Your Marketing a Helluva Lot More Personal

first_img Smart Content Smart content leverages the valuable insights your visitors, leads, and customers have provided you with: their interests, preferences, and historical behavior. Make sure you put that knowledge to work by guiding and supporting your prospective customers with personalized content. Every potential buyer should be recognized as an individual with unique and evolving questions; smart content is one tool in your arsenal for creating marketing that’s more personalized and tailored to their needs. To learn more about smart content or get additional personalization ideas, take a look at my new ebook, An Introduction to Using Dynamic Content in Your Marketing .Image credit: sucamara The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly, felt like nothing short of magic.Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space — perhaps due to a lack of understanding around how it really works. I mean, just what drives all this highly adaptive content? And how does it affect a lead’s decision-making process? In this post, we’ll break down the concept of “smart” or “dynamic” content — that’s what all this personalization revolved around, after all — and explain what it is, how it works, and even give you some strategies for incorporating it into your marketing.  What is Smart Content? Also referred to as “dynamic” or “adaptive” content, smart content is a term for the aspects of a website, ad, or email body that change based on the interests or past behavior of the viewer. It creates an experience that’s customized specifically for the visitor or reader at that moment. One of the most well-known examples of smart content is Amazon’s recommendation engine, which we talked about in this post’s introduction. Other forms, however, range from personalization fields in emails to entire images or offers on a webpage that shift based on who is looking at them. How Smart Content Works  The key to dynamic content’s effectiveness is its relevancy. Research has repeatedly demonstrated that marketing that is targeted and more relevant to the end-recipient tends to see better results. For instance, relevant emails drive 18X more revenue than broadcast emails ( Jupiter Research ). Eighteen flippin’ times more revenue! And leads who are nurtured with targeted content produce a 20% increase in sales opportunities ( Annuitas Group ). That’s nothing to shake a stick at.Relevancy is all born from information. Not just demographic and contact information, but saved insights about the materials that have mattered to a particular lead or customer across their relationship with your company. That data then fuels the technology and set of rules that assigns the right content to the right person at the right time . Some of the technology involved includes: A Centralized Marketing Database:  Your marketing database is the brain behind your dynamic content. It stores your contacts’ download and interaction history with your site. A Smart Content Generator: Informed by the database, a smart content generator will show or hide content (blocks of images or text) based on rules you set.  Malleable Web Pages: A dynamic site has to be one that is easily editable and typically marketing-controlled, rather than run through another department like IT. An Integrated Email System: Extending smart content to the emails you send will require an email system that is tied into your contact database. Smart Content Marketing Strategies Now that you know what smart content is and how it works, you should use it all the time without discrimination.Just kidding. Actually, the bottom line with smart content is to make sure you’re purposeful and intentional about its use. Smart content should create a better experience for your leads and customers. When you’re integrating smart content of any sort into your marketing strategy, start with the question of how it will improve potential customers’ time on your site or with your emails. Here are a few places to start if you’re having trouble envisioning how to integrate smart content into your marketing. Eliminate Repeat Conversions If a website visitor has already downloaded a particular lead generation offer or purchased a particular item, use smart rules to remove that offer from their view. The result is two-fold: you’ll create a website or shopping experience that never gets old for your customers, and create an opportunity for you as a marketer to expose fresh offers and products that boost reconversions.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 10, 2012 2:00:00 PM, updated July 28 2017 Tailor to Lead Lifecycle Stage If you’re new to the concept of “lifecycle stage,” it doesn’t mean whether the visitor is a senior citizen or college student. A lead’s lifecycle stage refers to how far along the visitor is in his or her decision-making process. Is this their first visit? Are they ready to buy? Are they still evaluating options? Taking what you know about how much experience a particular lead has can help you avoid over-selling to someone who is in the early stage of their research — or perhaps worse, missing out on an opportunity to sell to someone who is ready to make a purchase.We’ve talked a lot on this blog about mapping content to the stages of a potential customer’s buying cycle . This is typically done through a series of gradually evolving emails in a lead nurturing campaign. Smart content tools, like HubSpot’s smart CTAs , can also extend this adaptability to your website and landing pages.   Help Loyal Customers Skip Excess or Unnecessary Steps Many B2B companies offer content behind a form in order to generate leads. While this is a nice way to get to know new leads, it’s also a huge hassle for customers who may be interested in the content, but have already filled out your forms on a number of occasions. Rather than having a customer fill out yet another form, using smart or dynamic content can enable you to recognize a visitor as a customer, and give them a call-to-action that either minimizes the form fields or lets them bypass the download form entirely. Adapt to Reflect Different Industries or Personas Most companies serve a number of different personas from a variety of industries. While it may be difficult to tailor to every different industry you touch, dynamic content can help you create a highly customized experience for your highest-value industries.Start by talking with your sales team about the different personas or industries with whom they have had the best success. Then pick one or two industries to focus in on at first as a test. Use smart content to set a default, and then another set of images that reflect your top industry segments. In the example below, we’ve selected two images — one to represent the manufacturing industry, and another the healthcare industry. When anyone from those industries lands on a given page, this image will change to reflect that context. Topics:last_img read more

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Awful 4th of July-Themed Posts We (Wisely) Decided Not to Write

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: A hot topic of discussion among inbound marketers is how they think of topics to write about. I personally find myself engaged in a life-long topic brainstorm — topic ideas tend to pop up at the bar, on the train, in the shower, even while I sleep. (Indeed, I’ve dreamt of blog posts I should write. This post was one of them.)And once in a blue moon, when all the stars align just right, I’ll also think of topics when I’m actually supposed to. Like, at work. This post you’re reading right now is an example of that.Me and my business blogging buddies Pamela Vaughan and Ginny Soskey were trying to think of what to write for the 4th and 5th of July, and after some spectacularly unsuccessful brainstorming, we finally thought up this very blog post you’re reading right now … a post about all the stupid 4th of July-themed posts we could write, and explaining why we decided not to write them.How meta, right? I hope you find it a nice mix of entertaining and educational — the perfect little content dose for your day off.8 Terrible July 4th Blog Posts We Decided Not to Write (And 2 We Did Write)1) “Ketchup Renderings of Marketing Thought Leaders on Hamburgers””You know what would make this hamburger better? If the ketchup looked like Seth Godin.” We decided not to write this because … well, because it’s a stupid idea. And because none of us are that good at Photoshop.2) “Mustard Renderings of Marketing Thought Leaders on Hot Dogs”The natural follow-up to the hamburger idea. Only worse, because there’s less surface area to draw on.3) “Sprocket Hot Dogs”Or like … sprockdogs? Like, renderings of the HubSpot logo made out of hot dogs?No.This idea is ridiculous, and a little too phallic, at that. Maybe we just abandon the 4th of July idea entirely. This isn’t going well.4) “Totally Ridiculous 4th of July Stock Photography”Finally! A legitimate idea. This was pretty good, because it’s based on experience — we wrote a post about awful stock photography back in November, and it performed extremely well. And since the post is image heavy, not text heavy, it would be a quick write and a quick read, not to mention easy and fun to share in social media. Perfect mix for a holiday weekend. If you read the blog yesterday, you’d know that we did, in fact, write this post! One down, one to go (we still needed a post for today, July 5th)!5) “How to Enjoy Your 4th of July Vacation”We thought about doing this post because it could incorporate practical advice for marketers, so we’d be teaching something while doing a 4th of July newsjack (holidayjack?). However, we wrote a post in the past about how to generate blog leads over the weekend, and it didn’t perform that well. In addition, a lot of the post would focus on what you can automate, and it seemed like a post that’d already been written a million times over. We didn’t want to add to the clutter on the internet, so we decided to pass on this idea. It was just … meh.6) “X Relaxing Things You Can Do Over the Long Weekend That’ll Still Help Your Marketing”Talk about a long workig title. We were thinking of writing a list of productive things you could do — like using social media, reading industry sites — that are low on brain impact, but would still make you feel like you’re working. But then we realized … people really don’t want to be working on a holiday weekend. Not in the slightest. And even if they do, they’re going to be doing real work, not half-arsed stuff like this post would recommend. So, as Jay-Z said, on to the next.7) “Marketing Doppelgangers of Founding Fathers”The problem with this one is we’d have to find marketing folks that actually look like the founding fathers, and I’m pretty sure there aren’t any. And also probably get their permission to publish their photos (the marketing people, not the founding fathers). This is basically the ketchup Photoshop fiasco all over again.8) “The Best 4th of July Fireworks Displays [SlideShare]”There isn’t even a semblance of a marketing tie-in here. If we published this, we’d just be Mashable.9) “How Our Customers Are Enjoying the 4th of July [SlideShare]”It’d be impossible to solicit those photos without making some poor sap work on their long weekend. And we’re not that cruel.10) “Awful 4th of July-Themed Posts We (Wisely) Decided Not to Write”After throwing out 8 terrible topics (actually, there were a few other equally miserable iterations of many of these), we were getting pretty slap happy. I quipped we should just write a list of all the terrible topics we’d just come up with during our brainstorming session. And then we thought … actually … breaking down a topic brainstorm session might be pretty helpful. And this one might have some doses of entertainment, too, because we had some massively stupid ideas.Bingo! That’s our July 5th post! You just read it :)So, now you have an idea of what a topic brainstorm looks like — for us, at least. If you’re having trouble coming up with topics to write about, grab a couple of colleagues, start throwing stuff out there, and iterate on it until you get a gem. Most of the ideas are, quite honestly, quite terrible. That’s alright! It gets the brain working, and you can throw out what doesn’t work for the couple of ideas that are worth a try. To everyone still celebrating 4th of July, happy long weekend! And please share your own ridiculous blog posts you wisely decided not to write in the comments.Image credit: janeyhenning Holiday Marketing Originally published Jul 5, 2013 9:00:00 AM, updated February 01 2017last_img read more

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How to Turn 1,200 Words Into 4 Months’ Worth of Lead Generation Content

first_imgThis post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders.Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we’re in the same boat.It can be pretty daunting to sit back and think about creating 12 months of content. Sometimes, you face creative overload when topics won’t stop rolling around in your head. Other times, it is like trying to draw water from a long-abandoned well.So how does one boil this down to a manageable process? We’ll help explain how you can develop a kicking lead generation campaign around a simple, effective piece of content. Let’s dive in!Step 1: Plan campaigns around cornerstone pieces of original content.Thinking of your blog in campaign terms is helpful. A campaign is a collection of content shared on your blog, email list, and social media that all points back to a similar offer. Creating a cornerstone piece of content first makes the process of building out ebooks, blog posts, emails, and social updates incredibly easy.A cornerstone piece of content should be an original piece of content that is focused toward a specific vertical or pain that your target market is facing. Typically, these pieces of content can take a hefty investment of time and resources to produce. These can be online, like an in-depth industry report, or a traditionally offline piece, like an op-ed or seminar series.As an example, I recently wrote an article for a magazine. The topic was inbound marketing for industrial businesses. This was written to help business owners and marketers create an inbound marketing game plan to help them find qualified leads in the industrial B2B space. After sending it off to the publisher, this article served as a cornerstone piece of content and fueled a three-month campaign.Step 2: Repurpose a cornerstone piece.Planning your campaigns out for the next 12 months will help you and your team to break down the content creation process into manageable chunks. Creating a cornerstone piece of content allows you to get the heavy lifting associated with creating an original piece of content out of the way. This opens up the door for amazing opportunities with content repurposing.From a cornerstone piece of content, it is easy to extract blog posts, ebooks, webinars, SlideShare presentations, and more. If your cornerstone content piece isn’t a download that will help you generate leads, find a way to repurpose it and place it on a landing page. If it isn’t generating leads, there is no way to measure your ROI.I pulled the copy from my article into PowerPoint and started reformatting it as a checklist. The result was a 45-page resource called “The B2B Marketing Checklist.” The repurposing process was easy. I simply took the action steps I originally shared in the article and broke them down into more detailed descriptions.Step 3: Generate blog posts.Creating amazing content is only the first step toward success in marketing. Promoting the content is just as important. It may even be more important.Blogging is an obvious platform to begin promoting your offer. Coming up with the ideas for these blog post titles is easy because you have framed them within the context of a campaign. Break down your content offers and use blog posts to expound in greater detail. Think of your buyer personas and the unique concerns and questions they have around a similar issue.Taking these persona considerations into mind can help you create 3-4 blog posts from a single idea expressed in a content offer.With “The B2B Marketing Checklist,” I took the PowerPoint file and printed out the 45 slides in handout format. This made it really easy to go through the content in the checklist and identify points that we could break down in even further depth in a blog post.After reviewing the checklist, we had outlined 55 blog post titles! The crazy thing was, it wasn’t that hard. It was the context that was key.Step 4: Unlock your marketing context.As you’re creating epic content, there’s always the underlying goal of providing the reader with a clear next step. While you’re creating blog posts, it can be a stretch, at times, to provide a related, next-step resource to the reader.By starting with the content offer and working backwards, you’re able to produce blog posts that are extremely relevant to your downloadable resource which you leverage to convert visitors to leads. This simple shift can help you greatly improve your conversion rate, but more on that in a little bit.Step 5: Turn it into a system.This process has allowed us to created a large volume of quality content in a short period of time, while still expanding our reach to new audiences. Not only have we shared these posts on our blog, but we have also reached out and shared several of these posts on other blogs, like here on the HubSpot blog.Think of this system like a tree.As a marketer, you’re essentially managing an orchard. Each tree that you plant is a new campaign that can grow, flourish, and bear fruit for the organization.Think of your central piece of content like the trunk of a tree. In our case it was an article for a trade publication, but it could be any number of things: a presentation from a conference, an in-depth industry report, or a course taught through your local chamber of commerce.Branches then shoot off from the trunk in multiple directions. The branches are content offers placed on landing pages. These can be ebooks, webinars, checklists, buyer guides, and so on.From the branches of your tree, shoots emerge. These shoots are blog posts — the leaves that attract the sunshine and nourish the entire tree. Each blog post is an opportunity to rank for new keyword phrases and answer questions from members of social communities.If the shoots are strong enough, they flower and their sweet fragrance attracts new visitors back to the website. This takes shape via social shares, comments, +1s, and inbound links.We saw a marked increase in visitors and leads.The tree metaphor is cute, but it isn’t worth much if it isn’t backed up with statistics. Here are some takeaway points from our campaign around “The B2B Marketing Checklist.”In terms of traffic to our website, we saw almost a 30% increase in visitors and our lead quantity also increased almost 40%.The more we blogged and shared the resource, the more leads began converting on “The B2B Marketing Checklist.” Not only did the number of leads converting on the offer continue to rise …… but the conversion rate on the landing page also continued to rise, too:We also A/B tested the calls-to-action we shared at the end of the blog posts on GuavaBox.com. This brought out some interesting data to help us make better marketing in the future.As you can see in the chart below, we created two different designs that linked to “The B2B Marketing Checklist” landing page. Each one had a similar color scheme and text, but one design significantly outperformed the other.The benefits of this system can be great.Managing content and your inbound marketing system is a challenge for marketers everywhere. There are a lot of moving parts that need to be working in unison.This system can help you quickly outline and plan campaigns for months in advance. With this plan in place, you’re still free to supplement your editorial calendar with curated posts or the latest industry news. It will bring you peace of mind to know that your team isn’t pressured to come up with unrelated creative ideas every few days.By beginning with your persona in mind and focusing on creating one solid piece of outrageously helpful content, you can supercharge your content creation. Make it rain, old sport!Andrew (@AndrewJDymski) is the VP of Inbound & Co-Founder of GuavaBox, an inbound marketing agency. GuavaBox is focused on helping companies in the industrial B2B market reach new customers through content and inbound marketing. He is also the CEO & Co-Founder of DoInbound, a software system helping inbound marketing agencies manage, track, and scale their business. Connect with Andrew on LinkedIn, Google+, and Twitter. Topics: Lead Generation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 11, 2013 4:00:00 PM, updated February 01 2017last_img read more

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Data Proving Your Work BFF Is the Best [Infographic]

first_img98Save Work Relationship Statistics46% believe friendships with coworkers make them happier. (Tweet This Stat)51% stay in touch with former colleagues. (Tweet This Stat)For 18-24 year-olds, friendships in the workplace make them feel: happy (57%), motivated (50%), productive (39%). (Tweet This Stat)33% of millennials vs. 5% of baby boomers think socializing with colleagues helps them move up the career ladder. (Tweet This Stat)18% of professionals say that friendships with colleagues make them more competitive in their careers. (Tweet This Stat) Got your own work BFF? Send this to them to see if they agree with the stats! Topics: Originally published Jul 11, 2014 12:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img We’ve all heard the saying that “it’s not what you know, but who you know.”While “who you know” can help you get your foot in the door or your resume at the top of the pile during the job search, it’s also crucial to being happy once you get the job. According to LinkedIn’s Relationships @Work Study, having strong personal relationships with our coworkers is essential for a happy, productive, and fulfilling professional life.LinkedIn created the following infographic to highlight some of the major findings from their study. Take a look at the infographic to learn more about how workplace relationships impact our professional lives. (And don’t forget to share it with your workplace BFFs.)98Save Office Politicslast_img read more

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