Is marketing getting harder or easier?

first_img 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr There can be little doubt that technology has made world-class marketing more accessible for small and medium-sized businesses. From intuitive content management systems to the easy configurability of Google Analytics, technology has put top-quality digital marketing tools in the hands of any business that needs them. For businesses that have been around for a long time, though—since before the Internet boom and everything that came with it—has digital marketing technology made the job of marketers easier? Or has it introduced needless complexity into the equation?For the consumer, at least, technology has made just about everything easier. From discovering new music to bringing TV shows to shopping online, technology has simplified many facets of our day-to-day lives. For business owners, though, the results of technology are less clear. The truth is that there probably isn’t a clear answer for whether or not technology has made marketing easier. On the contrary, the most accurate answer is that it’s done both.How Marketing Has Become More DifficultIn her blog titled “Is Marketing Getting Harder or Easier?“, Lauren Clemott of Ultimate Business Propeller came the conclusion above: that marketing has gotten both harder and easier thanks to the arrival of new technologies. A 2013 survey done by Constant Contact, meanwhile, found that 59% of small business owners believed they faced more challenges than they had five years before. Changes in marketing were a major contributing factor to the added difficulty. continue reading »last_img