4 Things you should know about web content

first_imgby: Jared MillerWhen it comes to web content, a lot of marketers struggle with a Goldilocks-esque dilemma. They’re unsure how to find that “just right” balance between not enough and too much, and their visitors often end up running away. Whether you’re selling porridge, chairs, or financial services, the key is offering something that makes the consumer comfortable and satisfied.One of the biggest errors we see with website updates is the failure to acknowledge the role content plays in a website’s (and ultimately a business’s) success. Effective website copy aims at nurturing and converting leads into customers. That means writing thorough content that doesn’t give the user a reason to leave your site.2 Inconvenient Truths About Web Content1. Most websites launch with inadequate emphasis on content. continue reading » 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img