children’s childhood cannot do without toys to accompany with the two-child policy in full swing, the toy market prospects is greater, open a toy store, when doing marketing, we must know how to read, what is to understand customer needs, and what is consumer psychology. Generally speaking, customers want to buy a thing, are from the attention and interest to start. Therefore, to open a toy store, to know how to put toys more attractive, so as to better marketing.
using space principles
How to put
toys? In the mall counter is always land, no matter how big the toy store area, assigned to each counter is generally more than a dozen twenty square. The mall is used to display props in general is: high cabinet, double-sided, single-sided Nakajima cabinet, end game stand, Taiwan, Taiwan several billing. Tailored for their own products has become the best way to save and use counter space. The cabinet height in general mall Island 1.3 meters, the height of the closet are generally at about 2.2 meters. Mention props, by the way the props design points: first, to be safe; two is to be durable; the second is to design a simple, props too fancy easy to steal the glory of the product.
conform to the style principle
How to put
toys? For the brand will certainly have their own positioning, style can best demonstrate the essence of the product. At present, more and more toy brand manufacturers will spend their own money to engage in the theme of the product demonstration and boutique display, in order to better reflect the characteristics of their products and selling points, causing consumer resonance.
price level or vertical principle
How to put
toys? The benefits of this display, can be convenient for consumers to find products quickly according to the price, such as the Shanghai based Hongqiao friendship store, they sell toys, each layer will set up a licensing legislation: for example, from 199 yuan to 299 yuan.
want to engage in such business or is engaged in this business, I believe this will give everyone a little help, plays a very important role in the toy display, if placed in the mess, will make people feel that this shop is very low, if you put too neat, it will make people feel too serious. In short, the toy store shop to learn the placement of toys, to understand these principles, in order to better shop.