The results fell significantly under pressure change to break the traditional home appliance enterpr

experts suggest that the home appliance industry to accelerate the pace of development, the need to guide the upgrading of consumer demand.

market is always the old traditional home appliance manufacturing change unpredictably, industry is in growing pains".

recently, Sichuan Changhong disclosed three quarterly show, the first three quarters, Changhong revenue 45 billion 958 million yuan, an increase of 11.13%, net profit loss of 495 million yuan, the loss rate than the same period last year, an increase of nearly 200 million yuan, 300 million yuan more than the first half.

coincidentally, Konka A also released the 2015 three quarter earnings forecast. Reporters noted that the results notice that, as of September 30, 2015, before the three quarter loss of 830 million yuan to 880 million yuan, the same period last year profit of 47 million 579 thousand and 300 yuan; among them, the third quarter loss of about 530 million yuan to 580 million yuan, net profit of 2 million 219 thousand and 100 yuan last year.

market demand generally fell

reporter noted that the traditional home appliance manufacturing industry is far worse than this. TCL multimedia announced that as of the end of September to the third quarter loss of 438 million yuan, 58 million 684 thousand yuan profit a year earlier. Turnover rose 7.7%.

according to the China National Commercial Information Center statistics show that the first three quarters of 2015, hundreds of key large-scale retail enterprises nationwide home appliance retail sales fell 6%, a decline of expanded 5.5 percentage points compared with the same period last year, but compared with the first half narrowed 1.5 percentage points. Among them, the September home appliance retail sales fell 6.6%, a decline over the same period last year, an increase of 1.1 percentage points, the growth rate fell sharply last month by 11.5 percentage points.

through the above data show that the current development of the household electrical appliance industry is not optimistic, the decline in market demand, resulting in a loss of some household electrical appliance enterprises.

worth mentioning is that the color TV industry into the doldrums, and in recent years, millet, music and other companies do Internet TV, has a close relationship.

famous household appliance industry experts in an observation with "made in China" by news reporter analysis, in general, is a home appliance demand index decreased. There are two main reasons. A serious overcapacity, leading to intensified conflicts between supply and demand, this is an industry problem; two is the market, is the most fundamental problem, that is the multi screen era, the TV operation rate continued to decline to. People watching TV has become habits from accidental behavior, don’t take a TV is a new state of most people, the network and the mobile terminal is represent the general trend to replace TV. Changes in consumer behavior will lead the development of traditional manufacturing industry, especially the color TV industry. New technology to subvert an industry case abound, and how good you have nothing to do.

multiple reasons caused by cold appliances

reporter noted that on the first three quarters of losses, Konka A lists four reasons. Exchange rate change >