introduction: for food and beverage companies, food safety, clean environment is a basic requirement, and decide whether continue to fire down or restaurant taste, whether does your dishes can make people addicted? Followed by the decoration, service, promotion and other factors.
today, the Internet hot, many catering enterprises also want to use the Internet to expand the brand influence. But it is often confused by the various companies thinking of the banner of the internet.
social marketing, viral marketing, word of mouth marketing…… There are the most popular O2O, the light of these words, want to find out enough for everyone a dream…… Just say about the relationship between catering industry and O2O, after reading this article, you will truly understand the nature of the current hot fried food O2O, and learn how to use
on the Internet!
1, O2O actually come from?
O2O, is using the Internet to connect users with their own brand, this connection, not only is the user that your brand through the network, more of a brand through the network can give their customers to establish a connection, like in love, the ultimate goal is to build strong relationship between "night feeling" with her, and not only is the "one night stand"……
our consumption, can be divided into simple "shopping bag" in the "non shopping bag".
shopping bag is simply standardized products, such as digital products, clothing etc.. The parameters of these goods are there, consumers wait for the arrival of the payment experience on the line. This is the last 20 years, the Internet is the bottom line to snatch the super business, and now basically has been in a stable state of saturation.
bag shopping is simply with a strong nature of the consumer experience, such as tourism, hotel and catering, you get more convenience in the network, also have to experience it! This kind of consumption, with the development of mobile Internet, has become the Internet outlet future, which is O2O the origin of
2, perhaps you spend huge amounts of luxury decoration is simply a waste of
for food and beverage companies, food safety, clean environment is a basic requirement, and decide whether continue to fire down or restaurant taste, whether does your dishes can make people addicted? Followed by the decoration, service, promotion and other factors.
You must have seen the environment not to
environment, to serve no service, but every day queuing restaurant, may I ask you why? The only reason is that they provide products (food) to eat, this is their unique! Do you have the skills? You can look down on them, can be defined as tall. But how do you explain every day they can create 5W water
3, the food and beverage industry, winter is the policy reasons?
former food giants from the bustling to today it is a deserted house, caused by corruption? Then ask why there are.