has too many choices in the digital strategy and execution plans, which usually means we may be rich an activity or project complexity and mistakenly mixed together, and thus lose can make business goals towards the development of the focus. In most cases, simplicity is usually better, and electronic marketing strategies are no exception. Adding a lot of ridiculous tactical elements to the marketing strategy won’t get a badge of honor, nor will it make it more effective. A highly decentralized digital strategy may increase the difficulty of tracking, maintenance costs are higher, need to spend more time to optimize, to analyze the operability of the proposal is more complex. In this case, the following three rules are the most basic elements:
one, the sale of products or make the user closer to the state of purchase;
two, build something or create opportunities for users, including the establishment of trust or interactive platform and re marketing platform;
three, to learn, to obtain advice, or to test a method or hypothesis.
if a digital element cannot satisfy one or more of these three primary goals, you should strongly suspect that the element is included in your plan.
each brand or company hopes to promote sales through marketing or online marketing. Some just have a faster, more direct way. E-commerce companies can get real-time feedback, but also for a huge sales target through a variety of digital activities and projects for a variety of key tests. Whether this adjustment will be able to create more revenue in the cost and profit margins, website optimization, SMS testing, preference test, landing page testing, etc.. For FMCG brands, sales feedback will be delayed, but also vague, but through careful planning, to achieve sales goals, sales feedback also plays an important role. B2B’s business may have longer sales cycles and other different issues, but the ultimate goal of marketing is to promote sales. Depending on the vertical site, decision making, and purchasing process, the path to sales may include a focus on brand promotion, sales activities, educational brand commitment, trial delivery, or many other events. You can’t narrowly define sales as the end of actual purchases.
if your marketing plan can be a timely and cost-effective way to target your audience to the sales process, this is a very good investment.
two, build platform
if you can’t immediately be users into consumers, then you need to focus on the user’s information extends to other future opportunities, at least until you can be sure they are no longer for potential customers so far. If by providing a positive experience successfully stimulate the user conversion, you still want to ensure the possibility of future contact through all possible, to seize any future contact with the user, more productive, more relevant and make the user more comfortable. >