Five strategies website promotion of the 28 practical methods

Search engine strategy

to the site’s most important keywords in the main search engine ranking, this is the search engine promotion of the most important strategy. Search engine " search robot spiders" will automatically search the content of the web page, so the search engine strategy starts from the optimization page.

1, add the page title (Title).

Descriptive title

write 5-8 words per page content. The title should be concise, remove " the, " " and, " these unimportant words, to illustrate the page, the site is the most important content. The page title will appear in the search results page link, so you can write a provocative, to attract the search click on the link. The title of the page in the web page code, such as the form of. At the same time in the home page content to write your company name and your most important keywords, and not just write company name.

2, add descriptive META tags.

in addition to the title of the page, many search engines will search for META tags. This is a description of the text, describing the contents of the web page text, the sentence should also contain the key words used in this page, phrases, etc.. The location of this sentence in the web page code, in the form of, for example: at present, with the keyword META tags have been of little help to the rankings, but sometimes META tags will be used in the pay login technology. And who knows when the search engine will once again pay attention to it?

3, in bold text page (usually the title) also fill in your keywords.

search engine seriously bold words, think this is the content of this page is important, therefore, to ensure that in one or two a bold text label to write your keywords.

4, ensure that the first paragraph of the text in your keywords.

search engine in the first paragraph of the text to find your keywords. But not too many keywords. Google probably will appear in the full text of every 100 words 1.5-2 keyword as the best keyword density, can get good rankings. Other places where keywords can be considered can be placed in the code’s ALT tags or COMMENT tags.

some people use the framework in web production, but this is a serious problem for search engines. Even if the search engine to find your content page, you may miss the key navigation columns, which can not enter the search to other pages. Navigation buttons made with Java and Flash look beautiful, but search engines can’t find them. The remedy is to use a regular HTML link at the bottom of the page to make a navigation bar to make sure that you can access each page of the site through the links of the navigation bar. You can also do sth