Bafana down Mozambique in Nelspruit

first_img12 September 2012Gordon Igesund oversaw his first victory as Bafana Bafana coach at Mbombela Stadium in Nelspruit on Tuesday evening as the South African national team defeated Mozambique 2-0 in a friendly international.Two goals, one early and one late, by Kaizer Chiefs marksman Bernard Parker sealed the win in front of a small crowd.The victory continued South Africa’s excellent record at the venue. They’ve played there five times, won all five matches, and not conceded a single goal.There were three changes to the team that went down 1-0 to Brazil. Moneeb Josephs was given the nod in goal ahead of Itumeleng Khune, who had excelled in Sao Paolo. Parker took over from Dino Ndlovu and substitute Benni McCarthy up front, and Reneilwe Letsholonyane replaced Kasgisho Dicgacoi, who had returned to Crystal Palace.Confident startBafana Bafana played confidently from the start of the game, enjoying the lion’s share of possession and controlling the play against a Mambas’ line-up that was missing some of the players that had helped them to an impressive 2-0 win over Morocco on Sunday.Despite this, the South African side didn’t find Mozambique’s defence easy to break down after hitting the front in the seventh minute.The goal came when midfielder Siphiwe Tshabalala set up Parker with a well-played through ball and the striker provided the necessary finish with a left-footed shot across the goalkeeper Nelson Logomale to put the home side in front.Letsholonyane was a little high with a half-volley and defender Bongani Khumalo was just wide with a header before Parker came close to notching a second goal after 25 minutes, but his shot passed narrowly over the bar.The Mambas’ Helder Pelembe then sounded a warning with a powerful shot that passed just over the crossbar of the South African goal.DisallowedJust before the break, Tshabalala picked out Khumalo from a free kick and the defender found the back of the net. The linesman, however, disallowed the goal. Replays revealed he had got his decision wrong.Both teams made changes at the break, which had a noticeable effect on the second half of the contest, with the match losing some of its shape.After an hour, Parker got onto the end of a Tshabalala cross, but Logomale was up to the task and stopped the shot. Parker then played Tshabalala in, but Logomale again denied the South African attack.Clesio Baugue fired narrowly wide for Mozambique and Tshabalala was just off target with a curling shot before Parker sealed the victory in the 87th minute.GoalAfter a nice, flowing move, substitute Thamsanqa Gabuza provided a cross from the right for Siboniso Gaxa, who cleverly left the ball, allowing it run for Parker. The striker made no mistake with his shot to double South Africa’s advantage.Josephs nearly gifted the visitors a goal with time almost up when a heavy touch on the ball led to Baugue stealing possession away from the goalkeeper. Defender Bevan Fransman, however, reacted quickly and cleared Baugue’s goalbound shot off the line.Bafana Bafana will play their next match in exactly a month’s time when they take on Poland in Bydgoszcz on 12 October.Would you like to use this article in your publication or on your website? See: Using SAinfo materiallast_img read more

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UN gives thanks for Madiba’s ‘inheritance of hope’

first_img20 December 2012A special meeting of the United Nations General Assembly (UNGA) was convened in New York on Friday, to give Member States an opportunity to pay tribute to former president Nelson Mandela, who passed away on 5 December in South Africa aged 95.More than 50 speakers recalled the late statesman’s journey from prisoner to president to Nobel Peace prize winner.Passionate revolutionary, apostle of peace, champion of human rights, nation builder and beacon of freedom were among the terms of endearment bestowed on former South African President Nelson Mandela during the meeting.Touching upon his life’s numerous milestones, delegates chronicled the 27 years he spent in prison for challenging an apartheid government, his emergence into freedom in 1990, his Nobel Peace Prize, his leadership in halting racial segregation and his rise to become the first democratically elected president of South Africa.Secretary-General Ban Ki-moon, describing the services held for Mandela in South Africa last week, which had occurred under heavy rain, told delegates that the weather was almost a reminder that without rain there could be no rainbow. It was now the world’s duty to follow his lead and to follow his rainbow for the global good.The UN chief said Mandela showed that tyranny and oppression never have the last word.“That is the heritage of hope he bestowed on each and every one of us. That is our inheritance.“Now it is our duty to build the better world that he showed is within our grasp. Today and every day, let us be inspired by his passion, his compassion, and his undying conviction in the human spirit and the global good.”Lasting peaceThe world must also follow in his footsteps, General Assembly President John Ashesaid (Antigua and Barbuda) said. “Let us remember that we too must work together to reduce hunger and injustice to build lasting peace and sustainable development, to stop genocide and hunger.”Kingsley Mamabolo, the Permanent Representative of South Africa, thanked all speakers for their kindness in paying tribute to his country’s great hero. Archbishop Desmond Tutu in a video message offered appreciation for the tribute and to Madiba for his enormous contributions to all of humanity.Some delegates shared personal moments they had had with Mandela. David Dinkins, New York City’s first African-American Mayor, remembering Mandela’s visit to Gracie Mansion, described a man who was consistent, whether playing with Dinkins’ granddaughter or facing the media.Historic memoriesHistoric memories were also shared. Some delegates proudly recalled their countries’ leaders hosting visits by Mandela after his release from prison. Among them, India’s speaker recalled that during his visit, Mandela had received the Bharat Ratna, his country’s highest civilian honour.More broadly, some speakers spoke of how Mandela had deeply inspired their communities, nations and regions. Representatives of Timor-Leste and of Rwanda told the Assembly how his ideals had guided their respective countries forward on the path of reconciliation.Some delegates, including Sri Lanka’s, recalled their countries’ boycott of South Africa’s apartheid regime. Others reported days of national mourning observed by their citizens after the former President’s death.Nigeria’s speaker called him an icon while Mozambique’s representative called him a symbol of leadership and courage. A United States delegate called him a giant on the world stage. Brazil’s speaker said he was the greatest statesman of the 20 century. ‘The apartheid within’“Let us join him in his humanity and try to rid ourselves from the apartheid within ourselves,” proclaimed Syria’s speaker, on behalf of the Group of Asia-Pacific States, receiving, in response, a spontaneous round of applause.The Permanent Observer for the State of Palestine said Mandela would forever be an icon of freedom and the most vivid example in modern times of the power of forgiveness and reconciliation after brutal oppression. “President Mandela remains an embodiment of the conscience of the world,” he said.While remembering Mandela’s triumphs, many speakers underlined the obligation all people should have in order to carry on his ideals and vision in trying to build a better and more just world.Fiji’s speaker, on behalf of the “Group of 77” developing countries and China, said the United Nations should do everything possible to pursue the goals that Mandela had struggled so long and hard to achieve. “Whatever our handicaps, we should aspire to reach the higher ground to which he pointed us,” he said. ‘Get back to work’Pointing out that the world would be gathering next year to shape a post-2015 development agenda, he underscored Madiba’s exhortation that overcoming poverty was not a task of charity, but one of justice.While that task could seem enormous, he cited Madiba, who once said, “It always seems impossible, until it’s done.”While Mandela was exceptional, he was also modest, said Switzerland’s representative. Guessing at his reaction to the words just heard during the special meeting, he said Mandela probably would have said, “I am very touched by your words. Please leave the room now and get to work.” SAinfo reporter and United Nationslast_img read more

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Alia Bhatt can hit LOL mode now post brilliant spoof video

first_imgActor Alia Bhatt has just played out her role of a lifetime in Genius Of The Year (for now, at least).The brilliant YouTube spoof video she has sportingly been a part of is a merry wink at all those online jokes over her dumbness, which followed her Koffee With Karan fiasco.Alia Bhatt has begun shooting for her new film Shaandaar with Shahid KapoorThere is a catch, though. Scroll down to the readers’ comments portion and you realise a whopping many have actually not realised that the video is a spoof.Comments alleging the video is “all scripted…so she knows the answers and (is) otherwise still dumb (sic)” and that it “takes her stupidity to a whole new level” make you feel Brain Enlargement Therapy at the Dumb Belle Gym as the video shows it, could actually be profitable business in this country.Comedy is a tough deal, more so if you are asked to play out a joke cracked on you.Reactions to the video prove appreciating comedy is perhaps tougher. Alia can laugh out loud on that note.last_img read more

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PH boosts Olympic 3×3 dream with hosting of Fiba Asia Pacific Super Quest

first_imgPH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES There is no reason why Philippines cannot have successful teams playing at World Tour level, considering the depth of talent and love for the game in the country.” The other way for the Philippines to make the Olympics is through ranking points, which the country is currently way behind.As host, the Philippines gets to filed in two teams in the Super Quest.The top three finishers in the Super Quest will qualify for the World Tour.The unveiling of the Super Quest comes on the heels of the country’s successful staging of the Chooks-to-Go Pilipinas 3×3 League, the first-ever 3×3 league in the Philippines, which made quite a good impression on Fiba 3×3 managing director Alex Sanchez.“After last year’s success of the FIBA 3×3 World Cup organized by SBP, the initiative of Chooks-to-go to set up a tournament with international teams from Asia-Pacific qualifying to the FIBA 3×3 World Tour is excellent news, underpins the effort of Chooks-to-go in organizing dozens of local 3×3 events and will accelerate the development of 3×3 in Philippines,” said Sanchez.ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next Chooks-to-Go on Tuesday revealed that the country will stage the Chooks-to-Go Asia Pacific Super Quest, an international 3×3 event tentatively set on April 6 to 7 in Manila.The Quest, a tournament which Fiba opted to award the hosting rights to the Philippines, serves as another avenue for the country to participate in the Olympic 3×3 event.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges“We are looking for tangible ways for the country to find its way to the Olympic Qualifying Tournaments. I know it’s hard at this point but we will try everything,” said Chooks-to-Go president Ronald Mascariñas. “We are happy to be chosen to host the first-ever Super Quest.”“The Super Quest will serve as a qualifier to get to the World Tour,” said Chooks-to-Go Pilipinas 3×3 League commissioner Eric Altamirano. “It opened a pathway for us first to get to the World tour and then, hopefully in the World Tour we get a spot in the Olympics.” The Philippines’ bid to make the 2020 Tokyo Olympics got another much-needed shot in the arm.ADVERTISEMENT Urgent reply from Philippine ‍football chief SEA Games hosting troubles anger Duterte Private companies step in to help SEA Games hosting Don’t miss out on the latest news and information. ‘We are too hospitable,’ says Sotto amid SEA Games woes MOST READ Oil plant explodes in Pampanga town US judge bars Trump’s health insurance rule for immigrants Fiba World Cup qualifiers: Thirdy Ravena makes Gilas Pilipinas’ final 12 vs Qatar Grace Poe files bill to protect govt teachers from malicious accusations View comments PDEA chief backs Robredo in revealing ‘discoveries’ on drug warlast_img read more

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 20, 2013 9:00:00 AM, updated February 01 2017 Inbound Marketing Data I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you’re just looking for a compelling piece of data to plug into a presentation or support a point you’re making in your writing. Well, if that’s what you need today, then this post is for you.Here, we’ve compiled the ultimate resource of charts (86 of ’em in the SlideShare below!) and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing.86 Revealing Charts From the 2013 State of Inbound Marketing Reportcenter_img 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software150+ Tweetable Stats About the Current State of Inbound MarketingThe Industry Reach of Inbound Marketing1) 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy. Tweet This Stat2) 19% of marketers are unsure whether to characterize their marketing activities as inbound. Tweet This Stat3) Marketing agencies are the most advanced inbound marketing adaptors, with 73% implementing inbound strategies. Tweet This Stat4) B2B companies are early to embrace inbound marketing — 65% implemented inbound practices in 2013, while just 46% of B2C companies report doing inbound marketing. Tweet This Stat5) Only 41% of nonprofits report adopting inbound tactics for 2013. Tweet This Stat6) 81% of companies report some level of integration between inbound marketing and larger marketing goals. Tweet This Stat7) Only 5% of companies do not integrate inbound marketing with larger marketing goals. Tweet This Stat8) 45% of CEOs say inbound is completely integrated in their organization. Tweet This Stat9) Marketing agencies are much more integrated than their peers, with 49% completely integrated and 86% at least somewhat integrated. Tweet This Stat10) Agencies are 25% more likely to implement inbound marketing than marketers in general. Tweet This Stat11) B2B companies are much more likely to be completely integrated. 38% of B2B companies completely integrate inbound compared to just 27% of B2C companies. Tweet This Stat12) Just 21% of enterprise companies completely assimilate inbound marketing into a larger marketing strategy. Tweet This StatThe ROI of Inbound Marketing13) 41% of marketers say inbound marketing produced measurable ROI in 2013. Tweet This Stat14) 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year. Tweet This Stat15) More than half of marketing agencies (51%) reported positive ROI for their inbound marketing efforts in 2013. Tweet This Stat16) 34% of businesses cannot or do not calculate inbound marketing ROI in 2013. Tweet This Stat17) 15% of marketers tie their inbound results directly to either company revenue or customers/wins generated. Tweet This Stat18) 1/4 of marketers report their top challenge in 2013 is proving the ROI of their inbound marketing efforts. Tweet This Stat19) 30% of marketing agencies say proving the ROI of inbound marketing is their top challenge — 15% more than the industry at large. Tweet This StatMarketing Budgets20) 48% of marketers will increase their inbound marketing budget in 2013 — the 3rd year in a row inbound budgets are increasing at or near a 50% pace. Tweet This Stat21) 53% of CEOs/CMOs increased their 2013 inbound marketing budgets. Tweet This Stat22) Enterprise companies (200+ employees) increased their marketing budgets 17% more slowly than the larger population – at a rate of 42%. Tweet This Stat23) Past success at inbound marketing was the number one reason to change a budget in 2012 — a full 150% more likely to drive budgets allocations than any other reason. Tweet This Stat24) SEO and social media accounted for a combined 23% of all inbound budget allocations in 2013. Tweet This Stat25) Just 9% of marketers reduced their inbound budgets in 2013. Tweet This Stat26) 45% of B2B companies increased marketing budgets due to past inbound success. Tweet This Stat27) Outbound budgets continue their annual decline, amounting to just 23% of all marketing spending in 2013. Tweet This Stat28) Today, marketers allocate 34% of their overall budgets to inbound tactics — 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics. Tweet This Stat29) 23% of marketers adjusted their 2013 budget because of the economy. Tweet This Stat30) 14% of all budget changes in 2013 were the result of a change in management. Tweet This Stat31) 20% of marketers report securing enough budget is their top 2013 challenge. Tweet This StatBusiness Blogging 32) 62% of marketers surveyed will blog in 2013. Tweet This Stat33) 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result. Tweet This Stat34) 79% of companies that have a blog report a positive ROI for inbound marketing this year. Tweet This Stat35) Blogs produced a new customer for 43% of marketers last year. Tweet This Stat36) Just 20% of companies without a blog reported ROI from inbound marketing in 2013. Tweet This Stat37) Blogging has enjoyed strong annual budget growth — 23% of marketers invested in blogs for 2013, a 9% increase from 2012. Tweet This Stat38) 9% of companies employ a full-time blogger. Tweet This Stat39) 43% of marketers generated a customer via their blog this year, and blogging requires roughly 9% of marketers’ total full-time staff dedications and 7% of their total budget. Tweet This Stat40) Blogs produce low-cost leads for 24% of the marketing community. Tweet This Stat41) While blogs require roughly 9% of marketers’ total full-time staff dedications, they also demand just 7% of marketers’ total budget outlay this year. Tweet This Stat42) 43% of marketers generated a customer via their blog with less than 10% of total time allocation. Tweet This StatContent Creation 43) 18% of marketers confirmed that developing quality content was their top priority in 2013. Tweet This Stat44) 11% of marketers say their top challenge in 2013 is targeting content for an international audience. Tweet This Stat45) 10% of companies have a dedicated marketer for content creation. Tweet This StatSearch Engine Optimization46) After four straight years of consistent SEO outlays, search engine allocations dropped 3% this year to 11% of marketers’ overall budgets. Tweet This Stat47) SEO delivered 14% of marketers’ total lead sources and 13% of all customers in 2013. Tweet This Stat48) SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013. Tweet This Stat49) SEO is one of the top lead generation sources, with 25% of marketers finding it produces a below average cost per lead this year. Tweet This Stat50) 15% of marketers say SEO delivers above average sales conversions. Tweet This Stat51) 9% of companies have either a full-time SEO expert or blog lead. Tweet This Stat52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% — 50% better than trade shows, the leading traditional marketing channel. Tweet This StatSocial Media Marketing53) Social media accounts for 14% of marketers’ total lead pipeline this year. Tweet This Stat54) 13% of marketers noted that social media generates above average lead conversion rates. Tweet This Stat55) 21% of marketers report that social media has become more important to their company over the past six months. Tweet This Stat56) Social media staffs more full-time employees than any other team –16% engage a full-time social media practitioner. Tweet This Stat57) Social media requires just 10% more effort, on average, than most traditional marketing roles. Tweet This Stat58) The 16% of marketers who dedicate their time to social media in 2013 will also deliver the highest proportion of leads, at 14%. Tweet This StatSocial Media Channel Conversions 59) 52% of all marketers generated a lead from Facebook in 2013. Tweet This Stat60) 74% said Facebook is important to their lead generation strategy in 2013. Tweet This Stat61) 43% of marketers generated a customer from LinkedIn in 2013. Tweet This Stat62) Company blogs produced a customer for 43% of marketers in 2013. Tweet This Stat63) 36% of markers found a new customer from Twitter this year. Tweet This Stat64) A relatively new channel, Google+ delivered customers for 15% of marketers this year. Tweet This Stat65) In 2013, 9% of marketers sourced a customer from Pinterest. Tweet This Stat66) Social media budgets grew 9% in 2013, to 23% of all marketing allocations. Tweet This Stat67) Agency firms’ social media conversions are 41% better than industry averages — 17% of agencies reported above average social conversions in 2013. Tweet This StatEmail Marketing 68) Only 27% of marketers bought an email list this year. Tweet This Stat69) Of the marketers who bought an email list in 2013, just 9% said it was very effective. Tweet This Stat70) Email marketing as a  channel was the third overall lead gen source for marketers in 2013, producing 13% of all leads. Tweet This Stat71) Email marketing produced above average lead conversions for 27% of marketers in 2013. Tweet This Stat72) 11% of companies employ a dedicated email marketer. Tweet This StatWebsite Conversion73) The average 2013 website conversion rate is10%, industry-wide. Tweet This Stat74) Inbound marketers’ average website conversion is double the rate of non-inbound marketers — 12% vs. 6%. Tweet This Stat75) The average website conversion rate for small companies is 8%. Tweet This Stat76) The average website conversion rate for medium-sized companies is13%. Tweet This Stat77) The average website conversion rate for enterprise companies (with 200+ employees) is 10%. Tweet This Stat78) The average B2B website conversion rate is 9%. Tweet This Stat79) The average B2C website conversion rate is 8%. Tweet This StatLead Generation80) 20% of marketers say increasing total lead volume is their top priority this year. Tweet This Stat81) 22% of marketers say converting leads into customers is their top marketing priority for 2013. Tweet This Stat82) 34% of the leads marketers generate in 2013 come from inbound marketing sources — vs. 22% from outbound. Tweet This Stat83) Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. Tweet This Stat84) Traditional methods to source leads and customers generate just 22% of all leads in 2013. Tweet This Stat85) Top lead generation sources include social media and SEO, each contributing 14% of marketers’ total pipeline in 2013. Tweet This Stat86) PPC accounted for just 6% of all leads for marketers in 2013. Tweet This Stat 87) Trade shows and direct mail each provide just 8% of all leads for the 2013 marketing funnel. Tweet This Stat88) Traditional marketing contributes 6% of all leads for marketers in 2013. Tweet This Stat89) 17% of marketers indicate that traditional marketing has become less important over the past six months. Tweet This StatCost per Lead90) Twice as many marketers say inbound delivers a below average cost per lead vs. outbound strategies (8% vs. 4%). Tweet This Stat91) 27% of marketers report that social media produced below average lead costs in 2013. Tweet This Stat92) 27% of marketers report that email marketing produces a below average total cost per lead. Tweet This Stat93) 25% of marketers report that SEO provides a below average cost per lead. Tweet This Stat94) 24% of marketers report that blogs deliver a below average cost per lead. Tweet This Stat95) U.S. inbound marketers spending more than $25K per year saved an average of 13% in overall cost per lead (CPL) in 2013, for an average CPL of $36 vs. $41. Tweet This Stat96) The average B2B cost per lead is $43*. Tweet This Stat97) The average B2C cost per lead is $15*. Tweet This Stat98) The average cost per lead for marketers with a formal sales agreement is $24*. Tweet This Stat99) The average cost per lead for marketers without a formal sales agreement is $49*. Tweet This Stat100) 16% of marketers cite industry conferences as producing an above average cost per lead. Tweet This Stat101) 27% of B2B marketers indicate that email also produces below average lead costs. Tweet This Stat102) 28% of tech firms report that trade shows top out lead costs. Tweet This Stat* (Note: This data includes marketers who reported $0 CPL, which may skew the data.)Cost per Customer103) U.S. inbound marketers spending more than $25K per year saved $14 dollars for every new customer acquired vs. those relying on outbound strategies — $254 vs. $268. Tweet This Stat104) The average cost per customer for enterprise companies with a formal marketing-sales agreement is $291*. Tweet This Stat105) The average B2B cost per customer is $264*. Tweet This Stat106) The average B2C cost per customer is $149*. Tweet This Stat* (Note: This data includes marketers who reported $0 cost per customer, which may skew the data.)Lead Scoring 107) 67% of marketers rate lead scoring as important to their strategic success. Tweet This Stat108) 72% of C-level marketers said lead scoring was important to achieving marketing goals. Tweet This Stat109) 75% of international marketers say lead scoring is important to their marketing strategy — and 41% find lead scoring very important. Tweet This StatMarketing Testing 110) 45% of marketers do not test their inbound marketing campaigns. Tweet This Stat111) 21% of marketers do not know if they test or not. Tweet This Stat112) Over 2/3 of all inbound strategies will not be effectively tested in 2013. Tweet This Stat113) Just 3% of inbound marketers test all the time. Tweet This Stat114) Companies that test are 75% more likely to show ROI for inbound marketing than those that ignore testing. Tweet This Stat115) 36% of testing marketers report monthly testing campaigns. Tweet This Stat116) 28% of marketers testing their campaigns do it less than monthly. Tweet This Stat117) 51% of executives test at least monthly to improve inbound results. Tweet This Stat118) 20% of marketers use A/B testing. Tweet This StatAudience Targeting/Persona Focus 119) 50% of marketers consider their companies to be primarily customer focused. Tweet This Stat120) Nearly 25% of marketers say reaching the right audience is their top priority for 2013. Tweet This Stat121) B2C companies were 20% more likely to be customer focused than their B2B counterparts (59% vs. 47%). Tweet This StatMarketing Focus and Goals 122) 15% of companies are primarily focusing on their products in 2013. Tweet This Stat123) 13% of marketers say they are primarily sales focused. Tweet This Stat124) Nearly 70% of marketing-focused companies implemented inbound marketing strategies, as opposed to 60% of customer-focused companies. Tweet This Stat125) 49% of marketing-focused companies say they achieved positive ROI from inbound marketing. Tweet This Stat126) Just 38% of sales-focused companies reported positive inbound marketing ROI for 2013. Tweet This StatWorking With Sales and Executives127) Only 17% of sales teams fully support their company’s inbound marketing efforts. Tweet This Stat128) Just 18% of CEOs report they provide significant support for inbound marketing initiatives. Tweet This Stat129) Just 9% of C-level teams at companies with 200+ employees fully support inbound campaigns. Tweet This Stat130) Just 14% of B2B sales teams support B2B inbound efforts. Tweet This Stat131) 24% of companies have a formal handoff between their marketing and sales teams. Tweet This Stat132) 73% of the companies that reported a formal marketing-sales agreement are engaged in inbound marketing in 2013, as opposed to 50% with no defined lead handoff. Tweet This Stat133) Adopting a marketing-sales agreement saves enterprise companies an average of $195.84 in total cost per customer. Tweet This Stat134) 47% of CEO/CMOs say their firms do not have a formal marketing-sales handoff. Tweet This Stat135) 37% of enterprise companies have formal agreements with their sales teams. Tweet This Stat136) 37% of enterprise marketers have yet to establish formal contracts with their sales teams. Tweet This Stat137) Technology firms — where the term service level agreement (SLA) originated — report that 40% of their teams have formalized marketing-sales agreements. Tweet This Stat138) Only 17% of sales teams and 11% of company executives lend their full support (in terms of budget, resources, or political capital) to inbound marketing efforts. Tweet This Stat139) B2B companies are 8% more likely to delineate marketing-sales obligations than B2C companies. Tweet This StatMarketing Technology 140) 46% of marketers use Google Analytics’ free reporting. Tweet This Stat141) 18% of marketers say finding tools to accurately measure ROI is a major challenge of their technology systems. Tweet This Stat142) 20% of C-suite marketers said using technology to gauge ROI is their principle technology concern. Tweet This Stat143) Despite the impending big data influx, just 15% of marketers’ say their top tech concern is managing all their data. Tweet This Stat144) 16% of marketers say that controlling technology is the most significant challenge they face in 2013. Tweet This Stat145) B2C companies spend slightly more time than average fighting with technology — 19% versus the 15% average. Tweet This Stat146) 24% of marketers say their IT teams provide the least support for inbound marketing efforts. Tweet This Stat147) 26% of B2B tech groups impede inbound efforts, vs. 20% for B2C companies. Tweet This Stat148) 31% of marketers in enterprise companies indicate a lack of support from their IT teams. Tweet This StatMarketing Hiring 149) Hiring top talent is the top challenge for 9% of marketers, while 8% say it’s training their teams. Tweet This Stat150) Most marketing teams will at least double by the end of the year. Tweet This Stat151) Inbound marketers plan to hire an average of 9.3 people this year — 125% more growth than teams not executing inbound marketing. Tweet This Stat152) On average, marketers plan to hire 4.5 team members in 2013. Tweet This Stat153) Enterprise companies expect the most personnel growth, citing plans to hire an average of 18.6 full-time marketers this year. Tweet This StatMarketing Staffing154) 81% of all marketers work in teams of fewer than 6 people. Tweet This Stat155) This small team environment is pervasive at every level — 31% of companies with 200+ employees still work in 5-person teams or fewer. Tweet This Stat156) International marketers also operate with smaller staffs — 50% work in small teams of 1-5. Tweet This Stat157) Nearly 30% of marketers don’t even have one full-time marketer dedicated to inbound. Tweet This Stat158) 6% of marketers continue to dedicate time exclusively to each trade shows, direct mail, and telemarketing. Tweet This StatWhich statistics surprised you the most? 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What Is HTML? [FAQs]

first_imgWhile you may feel like you don’t need to concern yourself with it, there’s a decent likelihood you’ll have to know a bit about it at some point. That’s right — we’re talking about HTML, that foreign language only your developer — or more code-savvy colleagues — know and speak.If you fail to adequately comprehend HTML, don’t worry — you are very much not alone. Odds are, you will continue to have relatively small involvement with it at your organization, but we’ll provide you with fundamental knowledge of HTML that will make this language more relatable (and even friendly).What Is HTML?First things first: HTML stands for Hyper-Text Markup Language. This is the language developers and your colleagues use to direct the architecture of your website or even landing pages and emails.In simpler terms, as one of our colleagues cleverly says, “HTML is the skeleton of your webpages, while CSS is the clothing.” Whereas CSS (Cascading Style Sheets) gives your webpages styling (color, look, feel, etc.), HTML lays out the structure, from the title and first header, to a bulleted list, all the way to your footer.This language is spoken through elements, composed of tags that are enclosed in angle brackets. One of the basic rules in HTML is that each element, for the most part, must have an opening and closing tag. This is just so the structure is laid out appropriately, but most importantly, so the web browser can interpret the language and know what structure it should display.Essentials and FoundationsAs the example below shows, the structure always starts with . Again, this is so the browser understands it is reading a HTML structure: read more

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3 Ways to Use Buyer Personas to Shorten Your Sales Cycle

first_img Inbound Sales (Marketing) The most important and valuable piece of knowledge any business can have is the deep understanding of who their customer is. When speaking with sales and marketing organizations across North America, I share that the most important question a business can answer is, “Who do we want to be a hero to?”It’s not enough to merely talk about it among the senior team and occasionally in sales meetings, nor is it enough to document your buyer personas and then cast them aside with your marketing plan to collect dust.Your buyer personas should be among the most worn out documents in your sales and marketing arsenal. While there has been a meaningful increase in the adoption and use of personas on the marketing side (as a recent report from CMI and MarketingProfs supports), the sales side of most organizations still seem to be lagging in this area.While using personas to map content marketing strategies is useful, it provides only a small percentage of the value that it should. If both sides of the organization aren’t fully committed to using personas to guide their day-to-day actions, the fracture between sales and marketing will multiply and sales momentum will stagnate, causing customer acquisition costs (CAC) to skyrocket.We use personas to guide our actions every day, both in terms of the sales efforts we pursue for Imagine Business Development and to guide the actions we provide for our clients. This not only creates tremendous clarity for everyone, it enables us to materially shorten the sales cycle. Here are the primary means through which mutual clarity and use of buyer personas can help you shorten your sales cycle:1) Seek and You Will FindAs the saying goes, seek and you will find. What people often forget, however, is that if you don’t know what you’re seeking, it’s going to be very hard to find.When I’m working with salespeople (both young and experienced), I see that the greatest amount of time wasted is when they’re spending time with the wrong people, or delivering the wrong message.When personas are used across the entire organization, salespeople know who to target (so they find them faster), they know what to say, and they know how to navigate the connections between role players.2) Alignment Between Sales and MarketingAccording to MarketingProfs, 61% of B2B marketers send all leads directly to sales, despite only 27% of those leads actually being qualified. Not only does that contribute to significant time wasted (see point 1), it also represents a tremendous waste of resources and opportunity.Without clearly agreed upon buyer personas, there can be no effective lead triage or scoring mechanism put in place. This not only means that salespeople have less time to focus on their best opportunities (thus decreasing the probability for success), they are also approaching those opportunities with bad messaging and tactics.I recently got into a debate with the CMO of a SaaS company. He took issue with me in my characterization of the typical conflict between the sales side and marketing side of the business. He claimed that there was no such conflict and that I was overplaying it for my own self-serving purposes.  However, when I asked him (and others in the organization) to describe their best opportunities and the personas within them, there was no clear answer.  Simply put, it is impossible to have alignment with clarity on who you are trying to attract without defining your buyer personas. Service level agreements are wonderful, but buyer personas are at the center of alignment.  The impact of this is quite significant. Research from The Aberdeen Group found that companies that had highly aligned sales and marketing organizations achieved, on average, a 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease in revenue.3) Sales Call PlanningMy favorite place to use buyer personas is when I’m planning my sales strategy. Clear personas inform my sales development reps (SDRs) who they should be focused on connecting with.Even more importantly, they guide my actions (and those of my salespeople) when managing specific opportunities. Since buyer personas are a fictional representation of what the best opportunities look like, there’s never a situation where a prospect fits the description completely.What’s tremendously valuable for me and for my sales team when we’re developing our opportunity strategy is to highlight how the specific prospect is like the description, and how they’re different. For example, I’ll come back from a sales call and share something like this with my opportunity strategy team:Mary is our Eric Entrepreneur in this opportunity. She’s a lot like him in that she’s very vision-oriented, she started this business and has been the most successful salesperson in her company. She’s different because, well first she’s a she, but more importantly she has a bit more of a formal business background than our typical Eric.  While my conversations get much deeper than that, they allow all of us to quickly get on the same page and quickly determine the sales tactics we should employ.This cuts down the analysis time by a factor of 10 and allows us to maintain a proactive posture throughout the sales process, further cutting the sales cycle time.I should point out that buyer personas should never be considered complete. They are always a work in progress. By ensuring that personas are clearly communicated and utilized throughout the go-to-market process, you also ensure the ability to keep your personas up-to-date, making your marketing and lead generation efforts more effective and further cutting cycle times and sales costs. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 10, 2015 11:00:00 AM, updated February 01 2017 Topics:last_img read more

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3 Companies Creating Perfect Omnichannel Ecommerce Experiences

first_img Originally published Jul 7, 2015 7:00:00 AM, updated February 01 2017 Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” In reality, offering more than one way to make a purchase just gives buyers a multi-channel experience.Now that you’re aware of the difference between omnichannel and multi-channel, how can you be sure you’re offering buyers everything at any given point in time? Here are a few companies that have the omnichannel thing down to an art.StarbucksWhatever your opinion on Starbucks, you have to give them props for making buying from them so easy. Their app makes shopping online and in the store easy for everyone. Consumers can check their balance and reload their cards within the app, on the website, and in the store. Any changes are reflected immediately, so customers are never left in the cold when they’re ready to buy a drink or merchandise in-store and online.To make the Starbucks app even more user-friendly, buyers can use their phones or rewards cards at the register. No more digging for the card while holding up a line of impatient customers. Just swipe the code on your phone screen, grab your coffee, and go.L’OrealL’Oreal knows that buying cosmetics comes with a bit of risk. Without the opportunity to test in person, consumers have no idea if they’ve made a good choice until they get their purchase home to try it on. They offer two separate apps that provide solutions. The first is the Makeup Genius, which lets users upload photos and experiment with different looks before buying. The other is the True Match app, which ensures buyers get the right shade when purchasing in a store.On their website, L’Oreal also offers workshops and consultations so customers can learn how to use the products before buying. It’s a very full and robust experience from web to store, and they deserve some accolades for making it all happen.Macy’sMacy’s is a mainstay in retail, but most don’t consider its ecommerce abilities. However old school you may expect Macy’s to be, they’re actually quite the opposite. With an easy-to-use website, various apps for mobile devices, and some in-store features others don’t offer yet, Macy’s is pretty modern.By using the SHOP. SCAN. SAVE. app, buyers get real-time updates on items for sale, special discounts, and clearance deals. For buyers that don’t use apps, there’s also the option to sign up for texts. That includes phone-only users, which provides one more channel of communication. Then, of course, there’s the option to pick up in the store even after ordering online. This helps buyers cut down on the cost of shipping and gives Macy’s one more way to contact buyers.Offering multiple ways for buyers to make purchases and keep in touch isn’t easy, especially as technology continues to grow and change. Only the very best manage an omnichannel experience. These are three companies you could really learn a thing or two from. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing Strategylast_img read more

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How to Make an iPhone Video: A Step-by-Step Guide

first_img Originally published Jun 16, 2017 6:00:00 AM, updated July 12 2019 3) Turn off notifications.Another distracting iPhone feature that could interrupt your filming is how frequently your device receives notifications. Before you start filming, set your iPhone to Do Not Disturb mode to keep notifications going in the background so you can film uninterrupted.Swipe up on your phone and tap the crescent moon icon to put your phone in Do Not Disturb mode, and tap it again when you’re done to return your phone to normal settings.Pro tip: Do Not Disturb is a great way to watch YouTube videos, play games, and sleep uninterrupted, too.4) Use a tripod.I don’t care how steady you think your hands are — they probably aren’t steady enough to film a video. Now, it’s one thing if you’re scrappily putting together a Snapchat Story, but if you’re filming a video for your brand — especially one that will live permanently on your blog, YouTube channel, or other social media assets — you’ll need the help of a tripod to keep the video steady and clear.You can purchase full tripods, or smaller versions for your desk on Amazon, at Best Buy, or other vendors.5) Light your video.This point is especially important if you’re filming in an office building with lots of overhead lighting. You don’t need to buy anything fancy for this step — in fact, our friends at Wistia put together this guide to a DIY lighting setup. You need enough light to give the impression of natural light, which means it’s coming from a variety of different light sources, and not just directly overhead. If you don’t have the time or budget to purchase a lighting setup, find a room or location with plenty of natural light — and remember to turn off the overhead lights — to keep your video subject looking good.6) Use a microphone.Make sure you use some sort of microphone to minimize the impact of distracting ambient noise. The expression “the silence is deafening” is real — especially when it comes to video production. You don’t need a fancy microphone and boom setup like in the movies, although those would be a great investment to make if you plan to film a lot of videos. You can use something as simple as a microphone that plugs into your iPhone’s headphone input to get great audio for your videos — and you can buy one here.7) Film horizontally.When people view videos on mobile devices, the video automatically rotates according to the orientation of the device it’s being viewed on. So, it makes more sense to film horizontally so your video can be viewed if the user rotates his or her phone, or is watching on a large tablet or computer screen. If you film vertically and the viewer’s screen is rotated, the video will appear more constricted.There are exceptions to this, of course — if you’re filming a video specifically for Snapchat or Instagram, for example, you should film your video vertically on your iPhone, because that’s how the videos will be consumed. But if you’re filming for Facebook, YouTube, or another video hosting site, film horizontally to help viewers get the best possible viewing experience, no matter what device they press play on.8) Don’t use the iPhone’s zoom capability.Simply put, iPhone’s zoom will most likely make your video look bad.We’ll elaborate: Unless you have the ultra-fancy iPhone 7 Plus camera, zooming in on an iPhone will simply enlarge the image — it won’t get you closer to what you’re filming — so it’ll make your final video pixellated and blurry-looking.Instead, physically move your filming setup closer to your subject to eliminate the need to zoom in.9) Lock your exposure.The iPhone does a fantastic job of finding the subject to focus your camera’s exposure — which is great for taking a photo. But when it comes to filming a video, its super-powered exposure will continue adjusting and readjusting according to movement — leaving your final video occasionally blurry and out of focus.You can solve this problem by locking the exposure while you’re filming. Before you press record, hold down your finger on the subject of your video until a yellow box appears around the person or object and the words “AE/AF Lock” appear:10) Edit on a computer.Once you’ve filmed your video, you need to edit it and get it ready for publication. And although the iPhone offers a lot of visual editing tools within its interface, it’s best to use editing software on your computer to fine-tune the images. Software like iMovie and Adobe Premiere Pro let you add sound, captions, and adjust filtering to make your video look (and sound) as professional as possible. Lights, Camera, ActionYou don’t need a ton of expensive equipment to film and edit engaging videos — you just need to follow the steps above to film something that looks professional with the help of your handy iPhone. If you don’t have an iPhone, never fear — we’ll create some guidance for Android devices soon. In the meantime, download our guides to creating videos for social media to get started distributing your content today.What are your tips for filming videos on the iPhone? Share with us in the comments below. Video Marketing Topics:center_img You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you’re still asking the big question:”How?”If you aren’t producing video content because you don’t think you have the ability, time, or resources to do it, we have some good news: Your answer to the video content question could be sitting in your pants pocket. (Hint: It’s your iPhone.)Check out our interactive guide to creating high-quality videos for social media here.You or a member of your team most likely already owns a great video camera — one that’s easier to use than a traditional, high-tech setup. In this post, we’ll walk you through our tips and best practices for filming high-quality marketing and social media videos with your handy iPhone and a just a few other tools. And if you don’t have time to read them all, we’ve demonstrated how to do it in the video below.P.S. We filmed it with an iPhone.How to Shoot Videos with an iPhone1) Find a quiet place to film.This might seem obvious, but if you’re filming at work or out in public, the sight of a phone might not tip people off to keep the volume down if they’re nearby. If possible, book a conference space, hang signs telling people to steer clear of where you’re shooting, or bring a coworker with you to block off the area where you plan to film.2) Make sure your iPhone has enough storage space.Have you ever experienced the dreaded moment when you were unable to capture a video because you got this pop-up notification?If this notification pops up while you’re filming a video, your phone will stop recording, and you’ll have to start over. To prevent this, make sure you have enough space before pressing “record.” Delete as many unnecessary files and apps as you can, and if needed, purchase iCloud storage for files to free up more space on your device itself.To do this, navigate to “Settings,” select “General,” “Storage & iCloud Usage,” and tap “Manage Storage” to buy more space for as little as $0.99 per month. Don’t forget to share this post!last_img read more

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26 Animated Logos to Inspire Your Own

first_imgThere’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic.Motion is exciting to us, and often conveys a message difficult to express through text alone.Granted, watching animated logos all day isn’t quite as fun as binge-watching The Office, but nonetheless, it still often wins in a contest against its static alternative — doesn’t it?Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Here, we’ve compiled a list of some of the coolest animated logos businesses are using today. These logos are so sleek and pragmatic, they’ll likely inspire you to beg for a redesign of your own company logo.If you don’t believe me, let the exploding Skype name speak for itself.1. ShazamImage courtesy of Oleg Turbaba. 2. SkypeImage courtesy of Pivotal.3. NikeImage courtesy of JustCreative.com.4. FedExImage courtesy of JustCreative.com. 5. LuxImage courtesy of Mucho. 6. SpotifyImage courtesy of Oliver Keane.7. Feral SphereImage courtesy of Mind Design. 8. BrikkImage courtesy of Gun Karlsson.9. SelloImage courtesy of Latham Arnott.10. UntimeImage courtesy of Tony Pinkevich. 11. FirefoxImage courtesy of Latham Arnott.12. Flight PRImage courtesy of Dia.13. OpenViewImage courtesy of Pentagram. 14. Cub StudioImage courtesy of Fraser Davidson.15. UgmonkImage courtesy of Seth Eckert.16. Arzábal’s Food TruckImage courtesy of Behance. 17. Two Twelve StudioImage courtesy of Behance. 18. ScoutImage courtesy of Dave Chenell. 19. FuzbizImage courtesy of Mattias Peresini. 20. AMAImage courtesy of David Stanfield.21. IkeaImage courtesy of Nikita Melnikov.22. HypercompactImage courtesy of Evgeny Skidanov.23. SlingshotImage courtesy of Anastasiia Andriichuk.24. CrowdStrikeImage courtesy of Seth Eckert.25. GoogleImage courtesy of Adam Grabowski.26. GlugImage courtesy of Marcus Chaloner. Originally published Jun 18, 2018 8:00:00 AM, updated July 12 2019 Don’t forget to share this post! Topics: Design Trendslast_img read more

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