Bahay Sibi House / Platform 21 Architecture

first_img 2019 Projects Photographs ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/939028/bahay-sibi-house-platform-21-architecture Clipboard Design Team:Agatha Rodis, Philip MendozaStructural Engineering:ADA Alfiler + Engineering ConsultantLandscape:Eliser MojicoPlumbing And Mechanical Engineering:Herbert Castro EngineeringElectrical Engineering:ATM EngineeringCity:BaliuagCountry:PhilippinesMore SpecsLess SpecsSave this picture!© Benson GoRecommended ProductsBlinds / Mosquito Nets / CurtainsBANDALUXConcealed Blind System – One-BoxDoorsGorter HatchesRoof Hatch – RHT AluminiumDoorsECLISSESliding Pocket Door – ECLISSE LuceDoorsLinvisibileLinvisibile Curved Hinged Door | AlbaText description provided by the architects. Nestled in a 300-sqm corner property in Baliuag, Bulacan is Bahay Sibi, a three-storey residence made of wood and concrete. Emboldened concrete volumes offer a dynamic play in form, balanced by the warmth from its wooden eaves, exterior paneling, and unique sun shading. An interesting interplay of façade is observed at its two fronts, morphing from individual volumes made cohesive by its recurring brise soleil, reminiscent of the house’s namesake—the sibi.Save this picture!© Benson GoSave this picture!Section BSave this picture!© Benson GoTo create a house representative of the Filipino archetype is what Platform 21 Architecture’s intended for Bahay Sibi. The sibi, an extension of the roof over a window, is a key component of the bahay kubo—a well-known Filipino vernacular home. The sibi acts as primary weatherproofing, from heavy rains to intense sunlight, and is an important component for architecture in tropical locations. Guided by this principle, Platform 21 Architecture molded the sibi into a modern home, breathing their own interpretation for a more contemporary approach. With the property primarily facing North and East, ample light from the morning sun was taken into consideration. Major spaces such as the living and dining areas were respectively situated along the East and North sides of the property, with the garden and lanai situated along the northeast.Save this picture!© Benson GoFenestration were designed to accommodate ample sunlight and wind. In order to address intense heat during the day, the initial iterations of the sibi can be seen along the fenestration of the major public spaces, providing light and keeping out heat. The spacing of the sibi-patterned brise-soleil extends upward, towards the second floor, where it continues to shade the bedrooms overlooking the North and East roads. Armed with its simple and efficient layout, the bedrooms have been adequately positioned to maximize vistas and views, vis-à-vis maintaining a modicum of privacy.Save this picture!© Benson GoFrom its strong wood and concrete exterior, Bahay Sibi evolved into a haven of warmth interior spaces. Light, airy, and bright, the interior space of Bahay Sibi boasts of a streamlined plan that maximized functionality and multi-dimensionality of spatial use, anchored with the principle of interrelating spaces to encourage mobility and intermingling. The open plan on the ground floor provided an unobstructed flow to multiple activities within the household. Simple, clean, and efficient lines are balanced with warm oak tones. This delicate balance is best exemplified by the contrast between the lightly-colored tiles and the wooden wall paneling, as well as the streamlined open-stringer staircase made out of solid oak planks. These elements in the interior space are in harmony with the house’s exterior, providing a continuity in its design and planning.Save this picture!© Benson GoSave this picture!Elevation ASave this picture!© Benson GoPlatform 21 Architecture has shown a mastery of continuity in its utility of materials, harmonization of space and volume, and careful yet bold iteration of vernacular architecture into contemporary form. Bahay Sibi is an example of how basic concepts can be learned from early Philippine architectural origins and be evolved to accommodate modern requirements and aesthetic. Through clear understanding of architecture and planning, as well as a respectful homage to vernacular roots, Platform 21 Architecture has exemplified their prowess in creating a residence that is both magnificent yet subdued, focused on the necessities of its end users without compromising identity and artistry. Save this picture!© Benson GoProject gallerySee allShow lessSomjai House / NPDA studioSelected ProjectsPerfect-Imperfect House / Megowan ArchitecturalSelected Projects Share Bahay Sibi House / Platform 21 Architecture ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/939028/bahay-sibi-house-platform-21-architecture Clipboard Area:  300 m² Year Completion year of this architecture project “COPY” Photographs:  Benson Go Manufacturers Brands with products used in this architecture project Year:  Save this picture!© Benson Go+ 22Curated by Hana Abdel Share Houses Bahay Sibi House / Platform 21 ArchitectureSave this projectSaveBahay Sibi House / Platform 21 Architecture Lead Architects: CopyHouses, Houses Interiors•Baliuag, Philippines Manufacturers: AutoDesk, APAI Marketing, Arctic Forest Products, Boysen, Felport Marketing, Filtra Timber, ISF Greyscale, Marusugi Clay Tile Philippines ArchDaily “COPY” Architects: Platform 21 Architecture Area Area of this architecture project Agatha Rodis, Philip Mendoza CopyAbout this officePlatform 21 ArchitectureOfficeFollowProductConcrete#TagsProjectsBuilt ProjectsSelected ProjectsResidential ArchitectureHousesInterior DesignResidential InteriorsHouse InteriorsOn FacebookBaliuagPhilippinesPublished on May 12, 2020Cite: “Bahay Sibi House / Platform 21 Architecture” 11 May 2020. 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Personalize your stream and start following your favorite authors, offices and users.Go to my streamlast_img read more

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New marketing major introduced for SMC business students

first_imgProspective Saint Mary’s students will be able to pursue a new major in marketing within the Department of Business and Economics, the College announced Friday.James Rogers, senior lecturer in the department and business marketing coordinator, said conversations about developing a marketing major began in fall of 2018.“The impetus for the marketing major was initially the large number of students enrolled as marketing concentration students, students indicating an interest in marketing among recently declared business majors and a similarly high interest in marketing among business intended students,” Rogers said.Before the addition of the new marketing major, a concentration in marketing within the business major was the most specialized option available to students interested in the field. While the concentration will continue to be offered, the major provides a more comprehensive education in the methods and practices of the industry, Rogers said. “Developing new courses in proper sequencing with existing courses was necessary to offer appropriate depth and breadth to meet the high requirements of the industry and post-graduate study,” Rogers said. “Creating a course rotation able to serve students and address the resources required to be successful had to be achieved.”Rogers said the major consists of 12 core credits and 12 upper-level elective credits in addition to general business classes. New course offerings include “Digital and Social Media Marketing” and “Brand Management” to prepare graduates for work in an increasingly digital age in a field that values creativity and innovation. “The marketing major now also offers a host of newer or entirely new cutting edge and market-savvy courses,” Rogers said. “[Primarily] among our new classes is ‘Service Marketing’ which focuses on the strongest growing sector of the global economy. At the very leading edge of courses offered by any curriculum will be ‘Artificial Intelligence Marketing’ first being offered in spring 2021.”Additional perks of the new marketing major includes eligibility for membership in the College’s marketing honor society, Mu Kappa Tau. While the major officially goes into effect this fall, members of the class of 2021 can complete the marketing major provided they have stayed on track with their business courses. “Students are showing a great deal of interest in the marketing major,” Rogers said. “Many rising sophomores have asked to declare marketing as their major a full year in advance of formal major declarations. It is our expectation this enthusiasm will accelerate as a comprehensive description of the major is rolled out in full detail.” Rogers said the coordination and collaboration that have been expended to achieve this initiative will be rewarded by the knowledge that graduates will be better prepared to meet the demands of constantly evolving market conditions and be equipped with the skills necessary for success as business leaders of the future.“[The major] offers students the opportunity to add vital knowledge, skills and abilities to prepare them for the fastest growing and well-compensated careers in the marketing field while delivering truly avant-garde materials and subject matter for market changes on the horizon,” said Rogers. “The marketing major benefits everyone associated with it. Students will learn more and be better prepared.”With the addition of this new major, Rogers said employers will seek out Saint Mary’s as an even deeper source for recruiting marketing team members and the marketing faculty will focus more intently on keeping the major at the very forefront of their discipline. Tags: Marketing, new major offered, saint mary’s department of businesslast_img read more

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Catholic view of marriage leads to suspension – at Catholic school!

first_imgFamily Research Council 19 March 2015Is it possible to be too Catholic to teach at Catholic school? New Jersey’s Immaculata High School thinks so. In a story that would be shocking even for a public school, Immaculata suspended a long-time teacher for defending what its own church espouses about marriage! Patricia Jannuzzi didn’t make the comments in class — or even during school time. But when she used her personal Facebook to express her personal views, the attack quickly turned personal too.Like Dr. Ben Carson (and science!), Patricia believes homosexual behavior is a choice. So when the popular Republican came under fire for saying as much, Jannuzzi backed him up in a post. “They (advocates of same-sex marriage),” she wrote, “want to reengineer western civ into a slow extinction. We need healthy families with a mother and a father for the sake of the children and humanity!” Furious that Dan Savage lived up to his name with another disgusting tweet, Patricia shared an article about his rant (so vile we can’t repeat it) against Carson.Somehow, the openly gay nephew of actress Susan Sarandon (who attended Immaculate) saw her post and wrote a letter to the school. Before long, his outrage was picked up by his famous aunt and tweeted all across the Internet. Almost immediately, the teacher was hauled into the office and ordered to disable her Facebook page, because her views were “completely inconsistent with our policy and position as a Catholic Christian community.”That’s interesting, since Jannuzzi’s beliefs are the same as Pope Francis’s himself! “The family,” he has said, “based on the marriage of a man and a woman . . . is not a simple social convention, but rather the fundamental cell of every society.” If she could be fired for agreeing with the Pope at a Catholic school, then these are scary times indeed. To placate Hollywood, Immaculata put Patricia on administrative leave, explaining that “We will do everything we can in this trying time to make clear that the philosophy of Immaculata High School is one of inclusion rooted in the teachings of Jesus Christ.”Unfortunately for Principal Jean Kline — and anyone under the same illusion — Jesus’s teachings were anything but inclusive. He didn’t say, “I am one way, one truth, one life.” He said, “I am the way, the truth, the life.” No one, he insisted, comes to the Father, but by me. That “truth,” revealed in Scripture, teaches that sexuality belongs in the confines of man-woman marriage.http://www.frc.org/updatearticle/20150319/nj-school-chalklast_img read more

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UST’s Cherry Rondina grateful to get much-needed help from Eya Laure, Milena Alessandrini

first_imgOil plant explodes in Pampanga town This time, though, Rondina has star rookie Eya Laure and a healthy Milena Alessandrini, Season 80’s Rookie of the Year, in UST’s campaign in Season 81.Rondina admitted that her responsibility lightened up a bit with the addition of Laure and the return of Alessandrini, who missed four games in 2018 due to an injury.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesAnd her words rang truth since UST had a three-pronged attack in its five-set win over Adamson University, 25-21, 25-21, 24-26, 24-26, 15-6, Sunday at Mall of Asia Arena.“My load certainly got lighter by a lot because I don’t have to tell my teammates what to do because they’ll just do their job without being told to do so,” said Rondina in Filipino. Rondina still finished with 17 points but so did Laure while Alessandrini added 15 points.“I’m really thankful because Eya and Milena are there to cover up for me,” said Rondina. “This really is a team right now.”“I don’t like to think that I didn’t have any help last year since all I thought of was I just want to play, but with the arrival of Eya and the others I feel that I really do have help this season.”ADVERTISEMENT Grace Poe files bill to protect govt teachers from malicious accusations Oil plant explodes in Pampanga town Allan Caidic steals show in San Miguel-Alaska PBA Legends game Sports Related Videospowered by AdSparcRead Next US judge bars Trump’s health insurance rule for immigrants PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. center_img SEA Games hosting troubles anger Duterte MOST READ View comments Cherry Rondina. Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—Gone are the days where Cherry Rondina would carry University of Santo Tomas solely on her shoulders.Rondina was almost a one-person army during the UAAP Season 80 women’s volleyball tournament when she had to lift the Golden Tigresses and in a herculean effort that resulted into just four wins against 10 losses in the year.ADVERTISEMENT Private companies step in to help SEA Games hosting LATEST STORIES ‘We are too hospitable,’ says Sotto amid SEA Games woes ‘We are too hospitable,’ says Sotto amid SEA Games woeslast_img read more

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How to Optimize a PDF for Search

first_img On-page SEO The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. However, there is plenty of content such as case studies, FAQs, fact sheets, and brochures that aren’t very suitable for lead generation and can benefit from being ungated and readily available in organic search.This type of content is frequently published in PDF form, and as an important part of your inbound marketing strategy, it should get the same SEO treatment as everything else you publish. The next time you’re ready to release new PDFs out into the world, follow these 6 steps to quickly optimize them before you publish to ensure crawlers can find and index them for searchers.6 Steps to Optimize a PDF for Search1.) Create your PDF in a text-based program. When you use Microsoft Word or Adobe Acrobat, crawlers can read and index the content.2.) Follow SEO best practices when writing your content. Optimize your content as you would any other content for your site. Use relevant keywords in your content, H1 and H2 tags in the copy, and make sure your images include alt tags.3.) Crawlers can read links in a PDF, too. Build in links to relevant pages on your website so readers can get back to your site from the PDF. This is particularly important if your PDF is shared via email or social networks, as those readers may not have been to your site before.4.) Save the file as a PDF with a relevant file name. For example, my PDF on vegetarian Thanksgiving recipes would be called Vegetarian-Thanksgiving-Recipes.pdf. This will also help users identify the content of the PDF if they share it with others or save it for later use.5.) Fill out the Document Properties. Open your PDF in Acrobat, and fill in the document properties by going to the Menu and clicking File >>> Properties.You’ll see a screen pop up called Document Properties. Make sure you’re on the Description tab, and fill in the Title, Author, Subject, and Keywords fields.What you write in the Title field will be what appears in search results. If it is empty, search engines will auto-fill it with something in the content of your PDF, which will likely be less relevant for a searcher. Use keywords in your title for which you want your PDF to rank.Unless you yourself are a brand name (which you very well may be!), fill the Author field with your company’s name. Most people see more searches on their company than their own names.Treat the Subject field like a meta description. Write it for users to help drive conversions.Fill in the Keywords field with 3 or 4 keyword phrases you’re targeting in your PDF, separating each phrase with commas.6.) Find popular pages on your site. Once you click OK, publish your PDF to pages on your site that are frequently crawled so it’s easier for search engines to find and index the PDF.Pretty easy, right? Optimizing PDFs is a quick, simple step you can take to make content like case studies, fact sheets, brochures, product overviews, and other valuable content assets more search engine-friendly.Do you optimize PDFs for organic search? Have you run into problems trying to do so? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 17, 2011 11:30:00 AM, updated February 01 2017 Topics:last_img read more

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 20, 2013 9:00:00 AM, updated February 01 2017 Inbound Marketing Data I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you’re just looking for a compelling piece of data to plug into a presentation or support a point you’re making in your writing. Well, if that’s what you need today, then this post is for you.Here, we’ve compiled the ultimate resource of charts (86 of ’em in the SlideShare below!) and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing.86 Revealing Charts From the 2013 State of Inbound Marketing Reportcenter_img 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software150+ Tweetable Stats About the Current State of Inbound MarketingThe Industry Reach of Inbound Marketing1) 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy. Tweet This Stat2) 19% of marketers are unsure whether to characterize their marketing activities as inbound. Tweet This Stat3) Marketing agencies are the most advanced inbound marketing adaptors, with 73% implementing inbound strategies. Tweet This Stat4) B2B companies are early to embrace inbound marketing — 65% implemented inbound practices in 2013, while just 46% of B2C companies report doing inbound marketing. Tweet This Stat5) Only 41% of nonprofits report adopting inbound tactics for 2013. Tweet This Stat6) 81% of companies report some level of integration between inbound marketing and larger marketing goals. Tweet This Stat7) Only 5% of companies do not integrate inbound marketing with larger marketing goals. Tweet This Stat8) 45% of CEOs say inbound is completely integrated in their organization. Tweet This Stat9) Marketing agencies are much more integrated than their peers, with 49% completely integrated and 86% at least somewhat integrated. Tweet This Stat10) Agencies are 25% more likely to implement inbound marketing than marketers in general. Tweet This Stat11) B2B companies are much more likely to be completely integrated. 38% of B2B companies completely integrate inbound compared to just 27% of B2C companies. Tweet This Stat12) Just 21% of enterprise companies completely assimilate inbound marketing into a larger marketing strategy. Tweet This StatThe ROI of Inbound Marketing13) 41% of marketers say inbound marketing produced measurable ROI in 2013. Tweet This Stat14) 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year. Tweet This Stat15) More than half of marketing agencies (51%) reported positive ROI for their inbound marketing efforts in 2013. Tweet This Stat16) 34% of businesses cannot or do not calculate inbound marketing ROI in 2013. Tweet This Stat17) 15% of marketers tie their inbound results directly to either company revenue or customers/wins generated. Tweet This Stat18) 1/4 of marketers report their top challenge in 2013 is proving the ROI of their inbound marketing efforts. Tweet This Stat19) 30% of marketing agencies say proving the ROI of inbound marketing is their top challenge — 15% more than the industry at large. Tweet This StatMarketing Budgets20) 48% of marketers will increase their inbound marketing budget in 2013 — the 3rd year in a row inbound budgets are increasing at or near a 50% pace. Tweet This Stat21) 53% of CEOs/CMOs increased their 2013 inbound marketing budgets. Tweet This Stat22) Enterprise companies (200+ employees) increased their marketing budgets 17% more slowly than the larger population – at a rate of 42%. Tweet This Stat23) Past success at inbound marketing was the number one reason to change a budget in 2012 — a full 150% more likely to drive budgets allocations than any other reason. Tweet This Stat24) SEO and social media accounted for a combined 23% of all inbound budget allocations in 2013. Tweet This Stat25) Just 9% of marketers reduced their inbound budgets in 2013. Tweet This Stat26) 45% of B2B companies increased marketing budgets due to past inbound success. Tweet This Stat27) Outbound budgets continue their annual decline, amounting to just 23% of all marketing spending in 2013. Tweet This Stat28) Today, marketers allocate 34% of their overall budgets to inbound tactics — 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics. Tweet This Stat29) 23% of marketers adjusted their 2013 budget because of the economy. Tweet This Stat30) 14% of all budget changes in 2013 were the result of a change in management. Tweet This Stat31) 20% of marketers report securing enough budget is their top 2013 challenge. Tweet This StatBusiness Blogging 32) 62% of marketers surveyed will blog in 2013. Tweet This Stat33) 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result. Tweet This Stat34) 79% of companies that have a blog report a positive ROI for inbound marketing this year. Tweet This Stat35) Blogs produced a new customer for 43% of marketers last year. Tweet This Stat36) Just 20% of companies without a blog reported ROI from inbound marketing in 2013. Tweet This Stat37) Blogging has enjoyed strong annual budget growth — 23% of marketers invested in blogs for 2013, a 9% increase from 2012. Tweet This Stat38) 9% of companies employ a full-time blogger. Tweet This Stat39) 43% of marketers generated a customer via their blog this year, and blogging requires roughly 9% of marketers’ total full-time staff dedications and 7% of their total budget. Tweet This Stat40) Blogs produce low-cost leads for 24% of the marketing community. Tweet This Stat41) While blogs require roughly 9% of marketers’ total full-time staff dedications, they also demand just 7% of marketers’ total budget outlay this year. Tweet This Stat42) 43% of marketers generated a customer via their blog with less than 10% of total time allocation. Tweet This StatContent Creation 43) 18% of marketers confirmed that developing quality content was their top priority in 2013. Tweet This Stat44) 11% of marketers say their top challenge in 2013 is targeting content for an international audience. Tweet This Stat45) 10% of companies have a dedicated marketer for content creation. Tweet This StatSearch Engine Optimization46) After four straight years of consistent SEO outlays, search engine allocations dropped 3% this year to 11% of marketers’ overall budgets. Tweet This Stat47) SEO delivered 14% of marketers’ total lead sources and 13% of all customers in 2013. Tweet This Stat48) SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013. Tweet This Stat49) SEO is one of the top lead generation sources, with 25% of marketers finding it produces a below average cost per lead this year. Tweet This Stat50) 15% of marketers say SEO delivers above average sales conversions. Tweet This Stat51) 9% of companies have either a full-time SEO expert or blog lead. Tweet This Stat52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% — 50% better than trade shows, the leading traditional marketing channel. Tweet This StatSocial Media Marketing53) Social media accounts for 14% of marketers’ total lead pipeline this year. Tweet This Stat54) 13% of marketers noted that social media generates above average lead conversion rates. Tweet This Stat55) 21% of marketers report that social media has become more important to their company over the past six months. Tweet This Stat56) Social media staffs more full-time employees than any other team –16% engage a full-time social media practitioner. Tweet This Stat57) Social media requires just 10% more effort, on average, than most traditional marketing roles. Tweet This Stat58) The 16% of marketers who dedicate their time to social media in 2013 will also deliver the highest proportion of leads, at 14%. Tweet This StatSocial Media Channel Conversions 59) 52% of all marketers generated a lead from Facebook in 2013. Tweet This Stat60) 74% said Facebook is important to their lead generation strategy in 2013. Tweet This Stat61) 43% of marketers generated a customer from LinkedIn in 2013. Tweet This Stat62) Company blogs produced a customer for 43% of marketers in 2013. Tweet This Stat63) 36% of markers found a new customer from Twitter this year. Tweet This Stat64) A relatively new channel, Google+ delivered customers for 15% of marketers this year. Tweet This Stat65) In 2013, 9% of marketers sourced a customer from Pinterest. Tweet This Stat66) Social media budgets grew 9% in 2013, to 23% of all marketing allocations. Tweet This Stat67) Agency firms’ social media conversions are 41% better than industry averages — 17% of agencies reported above average social conversions in 2013. Tweet This StatEmail Marketing 68) Only 27% of marketers bought an email list this year. Tweet This Stat69) Of the marketers who bought an email list in 2013, just 9% said it was very effective. Tweet This Stat70) Email marketing as a  channel was the third overall lead gen source for marketers in 2013, producing 13% of all leads. Tweet This Stat71) Email marketing produced above average lead conversions for 27% of marketers in 2013. Tweet This Stat72) 11% of companies employ a dedicated email marketer. Tweet This StatWebsite Conversion73) The average 2013 website conversion rate is10%, industry-wide. Tweet This Stat74) Inbound marketers’ average website conversion is double the rate of non-inbound marketers — 12% vs. 6%. Tweet This Stat75) The average website conversion rate for small companies is 8%. Tweet This Stat76) The average website conversion rate for medium-sized companies is13%. Tweet This Stat77) The average website conversion rate for enterprise companies (with 200+ employees) is 10%. Tweet This Stat78) The average B2B website conversion rate is 9%. Tweet This Stat79) The average B2C website conversion rate is 8%. Tweet This StatLead Generation80) 20% of marketers say increasing total lead volume is their top priority this year. Tweet This Stat81) 22% of marketers say converting leads into customers is their top marketing priority for 2013. Tweet This Stat82) 34% of the leads marketers generate in 2013 come from inbound marketing sources — vs. 22% from outbound. Tweet This Stat83) Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. Tweet This Stat84) Traditional methods to source leads and customers generate just 22% of all leads in 2013. Tweet This Stat85) Top lead generation sources include social media and SEO, each contributing 14% of marketers’ total pipeline in 2013. Tweet This Stat86) PPC accounted for just 6% of all leads for marketers in 2013. Tweet This Stat 87) Trade shows and direct mail each provide just 8% of all leads for the 2013 marketing funnel. Tweet This Stat88) Traditional marketing contributes 6% of all leads for marketers in 2013. Tweet This Stat89) 17% of marketers indicate that traditional marketing has become less important over the past six months. Tweet This StatCost per Lead90) Twice as many marketers say inbound delivers a below average cost per lead vs. outbound strategies (8% vs. 4%). Tweet This Stat91) 27% of marketers report that social media produced below average lead costs in 2013. Tweet This Stat92) 27% of marketers report that email marketing produces a below average total cost per lead. Tweet This Stat93) 25% of marketers report that SEO provides a below average cost per lead. Tweet This Stat94) 24% of marketers report that blogs deliver a below average cost per lead. Tweet This Stat95) U.S. inbound marketers spending more than $25K per year saved an average of 13% in overall cost per lead (CPL) in 2013, for an average CPL of $36 vs. $41. Tweet This Stat96) The average B2B cost per lead is $43*. Tweet This Stat97) The average B2C cost per lead is $15*. Tweet This Stat98) The average cost per lead for marketers with a formal sales agreement is $24*. Tweet This Stat99) The average cost per lead for marketers without a formal sales agreement is $49*. Tweet This Stat100) 16% of marketers cite industry conferences as producing an above average cost per lead. Tweet This Stat101) 27% of B2B marketers indicate that email also produces below average lead costs. Tweet This Stat102) 28% of tech firms report that trade shows top out lead costs. Tweet This Stat* (Note: This data includes marketers who reported $0 CPL, which may skew the data.)Cost per Customer103) U.S. inbound marketers spending more than $25K per year saved $14 dollars for every new customer acquired vs. those relying on outbound strategies — $254 vs. $268. Tweet This Stat104) The average cost per customer for enterprise companies with a formal marketing-sales agreement is $291*. Tweet This Stat105) The average B2B cost per customer is $264*. Tweet This Stat106) The average B2C cost per customer is $149*. Tweet This Stat* (Note: This data includes marketers who reported $0 cost per customer, which may skew the data.)Lead Scoring 107) 67% of marketers rate lead scoring as important to their strategic success. Tweet This Stat108) 72% of C-level marketers said lead scoring was important to achieving marketing goals. Tweet This Stat109) 75% of international marketers say lead scoring is important to their marketing strategy — and 41% find lead scoring very important. Tweet This StatMarketing Testing 110) 45% of marketers do not test their inbound marketing campaigns. Tweet This Stat111) 21% of marketers do not know if they test or not. Tweet This Stat112) Over 2/3 of all inbound strategies will not be effectively tested in 2013. Tweet This Stat113) Just 3% of inbound marketers test all the time. Tweet This Stat114) Companies that test are 75% more likely to show ROI for inbound marketing than those that ignore testing. Tweet This Stat115) 36% of testing marketers report monthly testing campaigns. Tweet This Stat116) 28% of marketers testing their campaigns do it less than monthly. Tweet This Stat117) 51% of executives test at least monthly to improve inbound results. Tweet This Stat118) 20% of marketers use A/B testing. Tweet This StatAudience Targeting/Persona Focus 119) 50% of marketers consider their companies to be primarily customer focused. Tweet This Stat120) Nearly 25% of marketers say reaching the right audience is their top priority for 2013. Tweet This Stat121) B2C companies were 20% more likely to be customer focused than their B2B counterparts (59% vs. 47%). Tweet This StatMarketing Focus and Goals 122) 15% of companies are primarily focusing on their products in 2013. Tweet This Stat123) 13% of marketers say they are primarily sales focused. Tweet This Stat124) Nearly 70% of marketing-focused companies implemented inbound marketing strategies, as opposed to 60% of customer-focused companies. Tweet This Stat125) 49% of marketing-focused companies say they achieved positive ROI from inbound marketing. Tweet This Stat126) Just 38% of sales-focused companies reported positive inbound marketing ROI for 2013. Tweet This StatWorking With Sales and Executives127) Only 17% of sales teams fully support their company’s inbound marketing efforts. Tweet This Stat128) Just 18% of CEOs report they provide significant support for inbound marketing initiatives. Tweet This Stat129) Just 9% of C-level teams at companies with 200+ employees fully support inbound campaigns. Tweet This Stat130) Just 14% of B2B sales teams support B2B inbound efforts. Tweet This Stat131) 24% of companies have a formal handoff between their marketing and sales teams. Tweet This Stat132) 73% of the companies that reported a formal marketing-sales agreement are engaged in inbound marketing in 2013, as opposed to 50% with no defined lead handoff. Tweet This Stat133) Adopting a marketing-sales agreement saves enterprise companies an average of $195.84 in total cost per customer. Tweet This Stat134) 47% of CEO/CMOs say their firms do not have a formal marketing-sales handoff. Tweet This Stat135) 37% of enterprise companies have formal agreements with their sales teams. Tweet This Stat136) 37% of enterprise marketers have yet to establish formal contracts with their sales teams. Tweet This Stat137) Technology firms — where the term service level agreement (SLA) originated — report that 40% of their teams have formalized marketing-sales agreements. Tweet This Stat138) Only 17% of sales teams and 11% of company executives lend their full support (in terms of budget, resources, or political capital) to inbound marketing efforts. Tweet This Stat139) B2B companies are 8% more likely to delineate marketing-sales obligations than B2C companies. Tweet This StatMarketing Technology 140) 46% of marketers use Google Analytics’ free reporting. Tweet This Stat141) 18% of marketers say finding tools to accurately measure ROI is a major challenge of their technology systems. Tweet This Stat142) 20% of C-suite marketers said using technology to gauge ROI is their principle technology concern. Tweet This Stat143) Despite the impending big data influx, just 15% of marketers’ say their top tech concern is managing all their data. Tweet This Stat144) 16% of marketers say that controlling technology is the most significant challenge they face in 2013. Tweet This Stat145) B2C companies spend slightly more time than average fighting with technology — 19% versus the 15% average. Tweet This Stat146) 24% of marketers say their IT teams provide the least support for inbound marketing efforts. Tweet This Stat147) 26% of B2B tech groups impede inbound efforts, vs. 20% for B2C companies. Tweet This Stat148) 31% of marketers in enterprise companies indicate a lack of support from their IT teams. Tweet This StatMarketing Hiring 149) Hiring top talent is the top challenge for 9% of marketers, while 8% say it’s training their teams. Tweet This Stat150) Most marketing teams will at least double by the end of the year. Tweet This Stat151) Inbound marketers plan to hire an average of 9.3 people this year — 125% more growth than teams not executing inbound marketing. Tweet This Stat152) On average, marketers plan to hire 4.5 team members in 2013. Tweet This Stat153) Enterprise companies expect the most personnel growth, citing plans to hire an average of 18.6 full-time marketers this year. Tweet This StatMarketing Staffing154) 81% of all marketers work in teams of fewer than 6 people. Tweet This Stat155) This small team environment is pervasive at every level — 31% of companies with 200+ employees still work in 5-person teams or fewer. Tweet This Stat156) International marketers also operate with smaller staffs — 50% work in small teams of 1-5. Tweet This Stat157) Nearly 30% of marketers don’t even have one full-time marketer dedicated to inbound. Tweet This Stat158) 6% of marketers continue to dedicate time exclusively to each trade shows, direct mail, and telemarketing. Tweet This StatWhich statistics surprised you the most? 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16 Brands That Totally Nailed Their Homepage Designs

first_img Originally published Aug 23, 2013 8:00:00 AM, updated November 29 2017 Website Design Examples Homepages are the online version of a handshake at a networking event. At an event, you’ve gathered up the courage to approach someone else there to strike up casual conversion, and you’ve got one shot to make a great first impression: the handshake.But there’s actually a lot more to the handshake than you might think. You have to be firm yet unaggressive, all while making eye contact, introducing yourself, and trying to remember the other person’s name (in addition to hoping your hands aren’t as clammy as they feel).Learn the fundamentals of inbound marketing in a short online lesson from HubSpot Academy. When it comes to your homepage, someone else has most likely been searching online and stumbled on your website. So your homepage has to be compelling enough to make them want to stay and interact with you (just like the handshake). This subsequent interaction may include exploring your “about us” page, or even converting into a lead via a call-to-action (CTA). Even though it seems simple — your homepage is just one page after all — making a solid first impression is key, and it’s not easy. So how do you make sure your website has a great handshake? Although there is no one true formula for a solid homepage, you can start to see patterns in examples of really awesome ones. To help you see what I mean, here are 16 awesome homepage designs you can’t help but fall in love with:1) Rezdy Rezdy’s use of visual elements such as icons and arrows allow the company to clearly explain the purpose of its product without having to rely on heavy copy.2) Jay Z’s Life+TimesIf anyone knows how to entertain, it’s Jay Z. The eclectic nature of his personal website mirrors his real-life brand in this interactive tile-based homepage.3) Sagmeister & Walsh This page offers a truly unique way to address site navigation. Called augmented reality, each element on the floor can be clicked to advance the reader through the site, a visual that definitely sets it apart.4) CollaborateThe layout of this website effectively handles several different user stories by presenting three different CTAs without them compete against one another. 5) Prezi  This page sets up a clear information hierarchy and thought sequence. Everything that you need to know is provided in a few pixels via a video, company tagline, and clear CTA. The video is also a smart addition if Prezi’s target audience wants more in-depth information.6) Fanabee This website uses parallax scrolling to deliver a unique user experience. Reaching out to “mega fans” on the banner also subtly conveys exclusivity, compelling the audience to click its CTA and see what’s behind the velvet rope. 7) UrbanBoundPutting the CTA front and center, as UrbanBound does here, is another great example of a web design that focuses its most important information in the center of the page. 8) JIB A great use of a simple illustration, excellent complementary color palate, crystal clear copy, and a single call-to-action all combine to make this website’s homepage one of our favorites.9) Galpin The Galpin page uses typography to showcase its character. Notice that the page focuses less on graphics, and instead uses text to convey its messaging. 10) Surf RightEasy navigation and beautiful design can (and should) work together. An interactive slider and a well-organized set of tiles make this website easy to surf … hehe, get it? ;)11) Riley Cran Here we see another appealing tile-based website design. Setting Riley Cran apart is the fact that the entire site is set within a single page — no scrolling necessary!12) New BreedNew Breed’s website effectively balances its different buckets of content and presents it all in a well-organized, easily-digestible page.13) SilkTricky Another example of content organized into visual tiles is SilkTricky. Notice the use of a carrot visual element (the white triangle in the text boxes) to unobtrusively connect the site’s text and visuals for the reader.14) Function PointFunction Point’s website maintains a consistent look and feel across all of its design elements. The site’s illustration, style, and choice of colors also help enhance the design and build a visual hierarchy.15) WoodworkDespite the potentially overwhelming visuals on this page, clear navigation and layout (shown here) ensures that the user isn’t overwhelmed. 16) Quarter Rest StudiosThis homepage is essentially one large slideshow paired with a simple top navigation. It gives the visitor a limited but useful set of options — presumably ideal for the magazine’s visual-based target market. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Topics: Which homepage is your favorite? For more homepage designs to inspire you, download our free collection of 53 homepages here!last_img read more

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Answers to 18 SEO Questions You Were Too Afraid to Ask

first_img Originally published Mar 12, 2014 8:00:00 AM, updated October 30 2019 When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I’m an SEO genius now, right?Not so much. There’s a lot that I didn’t know I didn’t know — and as I learned more, it bred more and more questions. So let’s talk about all of the SEO things I had questions about along the way, but wasn’t sure who to ask for clarification. Hopefully it’ll help you, too, if you’re struggling with any of these questions that are seemingly simple, but still cause a lot of confusion.Answers to SEO FAQs You Were Too Embarrassed to Ask1) What is SEO?SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. For more information, check out this post.2) What’s the difference between organic vs. paid results?Organic results are the results that appear in search engines, for free, based on an algorithm. Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.3) What are meta descriptions and do they still matter?A meta description is the text that appears below your page in a search engine result that explains what the page is all about. In this example, the meta description is “Learn the elements needed to write a comprehensive blog post in just 9 easy steps.”Meta descriptions still matter, just not in the same way they used to. They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it’s more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website.4) Should I optimize my domain name to include keywords?Your primary domain should not include a keyword just for the sake of keyword optimization — that can actually hurt your SEO. If your company name happens to have a keyword, that’s fine, but don’t go buying inboundmarketingsoftwarebloggingsocialseoemailautomation.com. Get what I mean?5) How do I know when I’m using the right number of keywords on a page?Unfortunately, I can’t tell you an exact number that is the “right” number of keywords on a page, mostly because that’s the wrong way to think about keyword optimization.There’s no keyword density you should be aiming for — in fact, using a keyword too many times can result in penalization due to “keyword stuffing.” Just keep the reader in mind, and only use keywords when you need to. You’ll find enough natural opportunities to include keywords that you won’t even have to worry about reaching an arbitrary number. 6) What’s the difference between internal and inbound links?Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.7) How many internal links do I need on each page of content?Just like you should avoid stuffing too many keywords into your content, you should avoid stuffing too many links into your content. Only include them when it improves the reader experience.8) Where is the “|” on my keyboard?See the screenshots below to find that symbol. 9) Do I need to know code to do SEO myself?You do not need to know how to code for every element of search optimization. There are some more advanced SEO tactics that you will need a basic understanding of code for, but it isn’t necessary for every part.10) What is robots.txt?This is a page that gives search engines information about the pages a company wants indexed or crawled. You can find this page by doing to YOURDOMAIN/robots.txt. 11) What is the sitemap.xml file?This file is an index of all the pages on your site. It’s a quick reference for search engines of content that you want indexed.12) What is the difference between indexed and crawling?When search engines look through the content on your website, they are crawling your site. As they crawl your site, they index content that will appear in the search engine. However, an important thing to remember is that not all content is indexed. Search engines pick what content they will and won’t index as they go through the crawling process.13) How can I see what pages are indexed?It’s as easy as typing in site:www.YOURDOMAIN.com to find the pages on your site that are indexed.14) Why do you need alt text on your images?Search engines cannot read images, but they can read text. The alt text helps them figure out what the images are all about. Plus, if a page doesn’t load for some reason, people can still find out what the image is by reading the alt text.15) How long does it take to see results from SEO?There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn’t limited to:How much content you createThe quality of the contentHow the content resonates with your audienceIf you’re a big or small site with strong or weak domain authorityA large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a week, but probably closer to a month, before you consider changing your SEO strategy — a bit longer if you’re brand new to SEO.16) Should I hire someone to do my SEO?Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn’t actually know the modern rules of SEO. Google goes into the risks of hiring the wrong SEO person in this support doc.17) What’s a good goal to set for your SEO?When you think about your goal for SEO, don’t just think about the top of the funnel and how many more visits you’re getting to your website. Think about your full marketing funnel and how much quality traffic you’re getting to your website.Are the people who are finding your website through SEO actually qualified prospects for your business? If not, does it really matter that the traffic to your website has increased?As you create your goals, consider what general traffic vs. quality traffic means to you. Set goals not just based on traffic, but based on the entirety of your marketing funnel.18) What about SEO has changed in the last few years?A lot! We put together this ebook on SEO myths to help you find out what is different in 2014.What other SEO questions do you have? Share them in the comments below, and I’ll do my best to answer them! SEOcenter_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Buyer Persona: Defined in a Single GIF

first_img Buyer Personas When you’re first starting out with inbound, it’s really easy to get carried away with all the things you want to accomplish. Blog about all the things! Build all the landing pages! Send all the emails! Schedule all the tweets!In reality, there’s one huge, super important thing you need to do before doing any of the above: You need to build buyer personas.Download Our Free Buyer Persona Guide + Templates  Not sure what they are or how to build them? You’re in luck. The GIF below will quickly walk you through the buyer persona basics, so you can get on to actually doing all the inbound things you’ve been itching to do.60Save Originally published Dec 13, 2014 8:00:00 AM, updated July 28 2017 Topics:center_img 60Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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