Single-Family Zoning’s Impact on Climate Change

first_img About Author: Radhika Ojha Previous: What’s Impacting Falling Sales? Next: New Bill Encourages Homeownership Counseling Tagged with: Bill 2001 Condominiums Home HOUSING Law Oregon Townhomes Bill 2001 Condominiums Home HOUSING Law Oregon Townhomes 2019-07-24 Radhika Ojha Single-Family Zoning’s Impact on Climate Change Sign up for DS News Daily Servicers Navigate the Post-Pandemic World 2 days ago Share Save Data Provider Black Knight to Acquire Top of Mind 2 days ago Servicers Navigate the Post-Pandemic World 2 days ago Home / Daily Dose / Single-Family Zoning’s Impact on Climate Change Demand Propels Home Prices Upward 2 days ago Data Provider Black Knight to Acquire Top of Mind 2 days ago Governmental Measures Target Expanded Access to Affordable Housing 2 days agocenter_img Subscribe The Best Markets For Residential Property Investors 2 days ago Radhika Ojha is an independent writer and copy-editor, and a reporter for DS News. She is a graduate of the University of Pune, India, where she received her B.A. in Commerce with a concentration in Accounting and Marketing and an M.A. in Mass Communication. Upon completion of her masters degree, Ojha worked at a national English daily publication in India (The Indian Express) where she was a staff writer in the cultural and arts features section. Ojha, also worked as Principal Correspondent at HT Media Ltd and at Honeywell as an executive in corporate communications. She and her husband currently reside in Houston, Texas. in Daily Dose, Featured, Government, News The Oregon Legislature recently passed Bill 2001. This legislation requires cities with a population greater than 10,000 or within a metro to allow duplexes in lands zoned for single-family dwellings within the urban growth boundary.The bill, which is awaiting Gov. Kate Brown’s signature before it becomes a law, is also likely to combat climate change challenges, according to Steve Novick, the former Portland City Commissioner.”We know that when enough people live within walking distance of each other, a grocery store will spring up that they can all walk to instead of drive to. We know that when people live in smaller multifamily units with shared walks, they use less power for heating and cooling than people who live in single-family houses,” Novick told the Willamette Week.”In cities of more than 25,000 and within the Portland metro area, the bill would further legalize triplexes, fourplexes, attached townhomes, and cottage clusters on some lots in all “areas zoned for residential use,” where only single-detached houses are currently allowed,” Michael Andersen, Senior Researcher at the Sightline Institute wrote in the organization’s blog.Additionally, Andersen said that the bill would impact 2.8 Oregonians. “In cities of more than 25,000 and within the Portland metro area, the bill would further legalize triplexes, fourplexes, attached townhomes, and cottage clusters on some lots in all “areas zoned for residential use,” where only single-detached houses are currently allowed,” he wrote.The bill was introduced by House Speaker Tina Kotek in February this year with a view to allowing different opportunities in neighborhoods with different housing opportunities that are more affordable in increasingly expensive markets like Portland.However, the Willamette Week reported that the environmental and affordability benefits provided by this bill could be “blunted” as the bill also gives a provision that could ease pushing single-family zoning into the suburbs.”The amendments demanded by the Realtors are part of their effort to force expensive sprawl onto farm and forest land, to rig the land use system in ways that turn Portland into Houston,” Randy Tucker, a lobbyist for Metro told Willamette Week. “While Metro opposed these amendments, we continue to believe that smart reforms to the system, like HB 2001, can improve housing opportunity while protecting the farms, forests and clean water we all value about this place.” Demand Propels Home Prices Upward 2 days ago  Print This Post Related Articles The Best Markets For Residential Property Investors 2 days ago The Week Ahead: Nearing the Forbearance Exit 2 days ago Governmental Measures Target Expanded Access to Affordable Housing 2 days ago July 24, 2019 1,510 Views last_img read more

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Mother of murdered Danielle speaks of her nightmare year

first_img Facebook WhatsApp Arranmore progress and potential flagged as population grows Mother of murdered Danielle speaks of her nightmare year AudioHomepage BannerNews Loganair’s new Derry – Liverpool air service takes off from CODA Pinterest Google+ Nine til Noon Show – Listen back to Monday’s Programme Important message for people attending LUH’s INR clinic News, Sport and Obituaries on Monday May 24th Twittercenter_img Previous articleRecord number awaiting admission to hospitals today, 24 at LUHNext articleMc Hugh involved in trade talks in South America News Highland The mother of Danielle McLaughlin has said she hopes to travel to India to confront her daughter’s suspected killer in the search for answers.Danielle was killed while visiting India to learn to be a yoga teacher.She was found dead on March 14 2017 and a local man, Vikat Bhagat, with whom she had been friends since 2016, is to stand trial accused of her rape and murder.In her only radio interview one year of from Danielle’s death, Andrea told the Nine Til Noon show of the importance to her of finding out exactly what happened to her daughter:Audio Playerhttp://www.highlandradio.com/wp-content/uploads/2018/03/Andrea.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume. WhatsApp Google+ Facebook By News Highland – March 12, 2018 DL Debate – 24/05/21 Pinterest RELATED ARTICLESMORE FROM AUTHOR Twitterlast_img read more

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Dover Fallout Is Radio Active

first_imgReaction in the media from Judge Jones’ stinging decision against intelligent design (ID) in the Pennsylvania case Kitzmiller vs Dover Area School District has been rapid and varied.  Evolutionists are overjoyed at this Christmas present the judge delivered, a dirty bomb they hope will put ID out of business, but the other side claims the damage is minimal and the debate goes on.  Here are some samples:Party Time:  Evolutionists were giddy with praise for the decision.  The National Center for Science Education listed a who’s who of “educational, scientific and civil liberties groups” who not only approved of the decision but opined that it would have far-reaching consequences.Breaking the Point:  Conservative Christian commentator Chuck Colson, on his Breakpoint radio commentary, said he was disappointed at the ruling, but not disheartened.  “Bad cases make bad law,” he said, agreeing that the Dover policy was ill advised.  Nevertheless, optimism is justified because “if we equip ourselves and do our job, truth will out,” he said. “We should not despair.  Our case is compelling if we frame it carefully, ask the right questions, and expose the claims of Darwinists.”Worry but Smile:  Michael Powell at the Washington Post (see reprint on San Francisco Chronicle) said that ID backers found the ruling worrisome, but vow to continue pushing the debate forward; William Dembski thinks the future looks bright, because it is going international and crossing metaphysical and theological boundaries.Charge Onward:  Rachel Zoll for Associated Press (see Yahoo News) acknowledged the ruling as a setback for ID, but quoted several ID and Christian leaders who seem more galvanized than ever over the decision.  She acknowledged that the legal ramifications of the ruling are limited to the Dover area.Farewell, Partner:  Fox News reported that U.S. Senator Rick Santorum is severing ties with the Thomas More Law Center that defended the Dover school board, because he thinks they “made a huge mistake in taking this case and in pushing this case to the extent they did.”Principle of the Thing:  The Discovery Institute also disagreed with the strategy of the school board, not feeling it proper to mandate the teaching of ID, but also strongly criticized the decision for attempting to institutionalize dogmatism.  John West said it may be over in Dover, but not for intelligent design: “Efforts to mandate intelligent design are misguided,” he clarified, “but efforts to shut down discussion of a scientific idea through harassment and judicial decrees hurt democratic pluralism.  The more Darwinists resort to censorship and persecution, the clearer it will become that they are championing dogmatism, not science.”  Listing himself as “former Discovery Institute attorney,” Seth Cooper issued a statement to set the record straight on his involvement in the case.Ohio Unaffected:  The Discovery Institute also issued a statement that the Dover ruling will have no effect on the Ohio program to allow for critical analysis of evolution.  Law professor David DeWolf explained that not only is Ohio outside the jurisdiction of Judge Jones, but Ohio’s program comports with Congressional laws and Supreme Court decisions.  Stephen Dyer agreed that the effect on Ohio is muted, but he wrote for the Ohio Beacon Journal, that there still could be ripple effects.  Opponents of ID will take the ball on Jones’ opinion that singling out evolution for criticism is wrong, and having even a voluntary program is wrong if instigated from religious motives.Iowa Debt to ID:  The Scotsman reported that ID will probably still come up for discussion in Iowa next year, even though board members disagree about the impact of the Dover decision on their opinions.Darwinism Corrodes Religion:  Columnist David Klinghoffer wrote in the Seattle Times that Judge Jones was wrong that Darwinism does not conflict with religious belief.  Klinghoffer quoted leading Darwinists that stated clearly how evolutionary theory is corrosive to religion and, by positing a materialistic philosophy, is antithetical to belief in God of any kind, and is therefore a religious philosophy in its own sense.Lawyer Blog:  Albert Alschuler gave his opinion of the case in the U of Chicago Law Blog.  He chided the court for its contempt for religious belief, saying that ID should be judged on its merits, not because of what the court felt the motives of the plaintiffs were.  “Freedom from psychoanalysis is a basic courtesy,” he said.Undoubtedly this is a small sample of opinions expressed on radio talk shows, TV programs, newspapers and letters to the editor.Can we all remember that Judge Jones is just one man?  His complete buy-in to the ACLU side, and complete rejection of all the pro-ID testimony, shows he is a sadly biased man at that.  Isn’t it just like liberal leftists to look to unelected judges to get their power.  In no way does this decision reflect the amount of strong support ID is getting all over the country, and even other nations.  If a vote were taken by most American parents of high school students, Charlie would be put out on a one-way ship to Christmas Island, along with his blood brother the Grinch.(Visited 20 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

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Projekt 2013: The Mega-Event that Fought the Rain and Won

first_imgUpper Austrian Geocaching Society thanking local geocaching community reviewer, Tafari. (They really do not glow in the dark)The Log Wall could only be seen in black light“I love geocaching because… MEGA” A group of geocachers attending the Mega-Event with a well-traveled banner (I’m third from the right, green coat, goofy smile)The rains fell for three straight days. The rivers rose. Roads were overrun with flood waters. And yet, more than 1300 geocachers from throughout Europe (and one geocacher from Geocaching HQ in Seattle—me) chose this water-logged weekend to visit a small Austrian community.If you’ve never heard of geocaching you might wonder why not stay home. The couch is dry, it’s warm, the TV works just fine. The series Game of Thrones is really heating up. However, if you’re a geocacher, you’re probably thinking, “well, what’s a little rain?”The geocaching Mega-Event, Projekt 2013, delivered a geocacher’s dream line-up. Get this: more than 600 geocaches were published throughout the day of the Mega-Event. That’s more than 600 First-to-Finds hiding in fields, and even one scuba geocache waiting patiently at the bottom of a lake. The mandate for all the geocaches was one word: quality. Organizers spent months lining up the geocache hiders and mixing together just the right chemistry of events for people to enjoy, when not searching for the fresh geocaches.Want to show off your Trackable before the Mega-Event at a CacheMobile Event? Yeah, there’s that. Itching to learn how to safely climb to find your next geocache? It’s on the agenda. How about a concert for hundreds to cap off the Mega-Event? Okay, you get the idea. But one more—how about hearing the latest news from Geocaching HQ and have a nice little question and answer? Yep, I led that discussion.Ma Ma saves the dayThe organizational team from The Upper Austrian Geocaching Society planned it all. Before the event, the mayor of the Austrian community had never heard of geocaching. After 1000+ geocachers poured into his town, he’s now one of geocaching’s biggest fans. Especially after the Mega-Event when hundreds of geocachers cleaned up during (a rainy) CITO Event. But it’s the type of people who geocache who made the event. Take one of the organizers, for example.His name is Mattias, or rightly known by his geocaching name as ma ma. The night before the event, he gets a call. A geocacher he didn’t know was stuck in the mud. Their car wouldn’t move. Five minutes later, we’re there and pulling the car free. And here’s a little detail you shouldn’t know:  it was his birthday. Whatever you do, do not go to his profile, send him a message and wish him a happy birthday. And whatever you do, do not click this link and wish him a happy birthday. (Okay, click the link.)Signal poses with geocaching rock starsIf you’ve never been geocaching in Austria, consider this Mega-Event an invitation. The FTF’s won’t last forever. If you’re from outside Austria here’s what you should know: there are more Multi-Caches and Puzzle Caches in Austria than Traditional geocaches. A city next door to the event, Wels, is known as The Riddle Castle because of all the Puzzle Caches. Get ready to crack some geocaching puzzles.  The Mayor of Wels would appreciate your visit, and if your car gets stuck, you know who to call.Check out all the pictures below of the event. And tell us in comments, what’s you favorite part of a Mega-Event or what would be on your list? Share with your Friends:Morecenter_img SharePrint RelatedFeatured Geocacher of the Month Award WinnersAugust 25, 2011In “Community”Geocache Icon Run: find the most cache types in one dayApril 19, 2018In “Community”Geocaching 2 by 2 – Power your Relationships with GeocachingJune 3, 2013In “Geocaching Weekly Newsletter”last_img read more

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Kawhi Leonard scores 33 as Raptors beat Luka Doncic, Mavericks

first_imgLeonard, voted last week to start the All-Star Game for the third time, scored 33 points to help the Toronto Raptors overcome a triple-double from the Dallas rookie in a 123-120 win over the Mavericks.Doncic, who will turn 20 on Feb. 28, finished with a career-high 35 points, 12 rebounds and 10 assists to become the first teenager in NBA history with two triple-doubles.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsHowever, he and his teammates faltered down the stretch, losing a seven-point, fourth-quarter lead after coming back from 12 down at halftime.“For me, what matters is the victory,” Doncic said. ”(The triple-double) was special for sure, but it would be even more if we got the win.” Ivica Zubac, Kentavious Caldwell-Pope lead shorthanded Lakers past Suns Trailing 70-58 at the half, Dallas turned the game around by outscoring Toronto 30-15 in the third quarter, one in which the Raptors missed their first 10 shots enroute to making only 4 of 19 field goals. Toronto was also assessed four technical fouls in the quarter — three for defensive 3-second violations.“The third quarter, we got stagnant.” Leonard said. “Our defense got stagnant.”MAKING HIS CASEDoncic came in second to LeBron James in the fan voting for All-Star starters in the Western Conference but was not selected as a starter once media and player votes were counted. He once again turned the fourth quarter into a case for his inclusion, scoring 13 points, including a coast-to-coast dunk that gave Dallas a 99-93 lead.When the Raptors pulled to 101-99, Doncic answered with a long 3 to reach 30 points for the sixth time this season. Doncic got his 10th assist to complete the triple-double by feeding DeAndre Jordan for an alley-oop dunk with 3:29 left in the fourth.“We couldn’t get him out of rhythm because he was low and strong and crossing over,” Toronto coach Nick Nurse said. “Then, with a burst he was into the paint. And when we did get enough help there, he’d hang in the air until the last second and throw that incredible two-handed pass out to the right corner. He’s something else.”WINNING AT THE LINESThe Raptors made 17 of 34 3s to the Mavericks’ 11 for 36. And despite playing on the road, Toronto converted 32 of 38 free throws, while Dallas shot 23 of 34.Every Mavericks player who attempted at least one free throw missed one, and even Dirk Nowitzki, a career 88 percent shooter from the stripe, missed 2 of 3.“We certainly have guys that are capable of making free throws,” coach Rick Carlisle said. “It’s a bit of an uncharacteristic thing.” Oil plant explodes in Pampanga town NBA: Kawhi, George seek more for Clippers than beating Lakers PLAY LIST 01:48NBA: Kawhi, George seek more for Clippers than beating Lakers01:08Huge Toronto crowd celebrates Raptors’ historic win03:12Kevin Durant out with Achilles injury; to undergo MRI on Tuesday02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Pascal Siakam’s three-point play snapped a 108-all tie with 3:56 remaining as the Raptors recovered from a poor third quarter and a 92-85 deficit early in the fourth.Danny Green’s floater in the lane extended Toronto’s lead to 116-112 with 1:34 remaining. Harrison Barnes missed two critical free throws for the Mavericks, and Leonard scored on a driving lay-up and then converted a free throw after a turnover by Doncic. The Raptors iced the game at the line.Leonard credited the team’s switch to a zone defense in the fourth quarter to help slow the Mavs down.“I think it just helps us communicate more,” Leonard said. “We’re not too consistent in communicating when we’re guarding man to man, but the zone it makes us talk and make us get into positions to be in the help spots.”Kyle Lowry scored 19 points for Toronto and Siakam had 14.ADVERTISEMENT Grace Poe files bill to protect govt teachers from malicious accusations LATEST STORIES ‘We are too hospitable,’ says Sotto amid SEA Games woes Private companies step in to help SEA Games hosting Don’t miss out on the latest news and information. TIP-INSRaptors: Leonard has scored 20 or more points in 22 straight games but has been inactive eight times during his scoring streak.Mavericks: Barnes scored 14 for the Mavericks and Dennis Smith Jr. and Dorian Finney-Smith had 13 each. … Wesley Matthews became the first undrafted player in NBA history — and 31st overall — to make 1,500 3-pointers when he hit his second of the game with 5:36 left in the first quarter. … Smith received a technical foul in the first quarter when, after scoring a lay-up over a Serge Ibaka, flexed his muscles over the fallen Raptors player.UP NEXTRaptors: Host Milwaukee on Thursday night in a matchup of the East’s top two teams.Mavericks: At New York on Wednesday night to open a three-game trip.Sports Related Videospowered by AdSparcRead Next SEA Games hosting troubles anger Duterte MOST READ US judge bars Trump’s health insurance rule for immigrants Lacson backs proposal to elect president and vice president in tandem Oil plant explodes in Pampanga town Toronto Raptors forward Kawhi Leonard (2) defends Dallas Mavericks forward Luka Doncic (77) as center DeAndre Jordan (6) looks on during the first half of an NBA basketball game in Dallas, Sunday, Jan. 27, 2019. (AP Photo/LM Otero)DALLAS — Even as a 19-year-old rookie, Dallas’ Luka Doncic continues to make his case for an NBA All-Star spot.Kawhi Leonard is already one, and came through to spoil Doncic’s career-best game Sunday night.ADVERTISEMENT View commentslast_img read more

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PH boosts Olympic 3×3 dream with hosting of Fiba Asia Pacific Super Quest

first_imgPH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES There is no reason why Philippines cannot have successful teams playing at World Tour level, considering the depth of talent and love for the game in the country.” The other way for the Philippines to make the Olympics is through ranking points, which the country is currently way behind.As host, the Philippines gets to filed in two teams in the Super Quest.The top three finishers in the Super Quest will qualify for the World Tour.The unveiling of the Super Quest comes on the heels of the country’s successful staging of the Chooks-to-Go Pilipinas 3×3 League, the first-ever 3×3 league in the Philippines, which made quite a good impression on Fiba 3×3 managing director Alex Sanchez.“After last year’s success of the FIBA 3×3 World Cup organized by SBP, the initiative of Chooks-to-go to set up a tournament with international teams from Asia-Pacific qualifying to the FIBA 3×3 World Tour is excellent news, underpins the effort of Chooks-to-go in organizing dozens of local 3×3 events and will accelerate the development of 3×3 in Philippines,” said Sanchez.ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next Chooks-to-Go on Tuesday revealed that the country will stage the Chooks-to-Go Asia Pacific Super Quest, an international 3×3 event tentatively set on April 6 to 7 in Manila.The Quest, a tournament which Fiba opted to award the hosting rights to the Philippines, serves as another avenue for the country to participate in the Olympic 3×3 event.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges“We are looking for tangible ways for the country to find its way to the Olympic Qualifying Tournaments. I know it’s hard at this point but we will try everything,” said Chooks-to-Go president Ronald Mascariñas. “We are happy to be chosen to host the first-ever Super Quest.”“The Super Quest will serve as a qualifier to get to the World Tour,” said Chooks-to-Go Pilipinas 3×3 League commissioner Eric Altamirano. “It opened a pathway for us first to get to the World tour and then, hopefully in the World Tour we get a spot in the Olympics.” The Philippines’ bid to make the 2020 Tokyo Olympics got another much-needed shot in the arm.ADVERTISEMENT Urgent reply from Philippine ‍football chief SEA Games hosting troubles anger Duterte Private companies step in to help SEA Games hosting Don’t miss out on the latest news and information. ‘We are too hospitable,’ says Sotto amid SEA Games woes MOST READ Oil plant explodes in Pampanga town US judge bars Trump’s health insurance rule for immigrants Fiba World Cup qualifiers: Thirdy Ravena makes Gilas Pilipinas’ final 12 vs Qatar Grace Poe files bill to protect govt teachers from malicious accusations View comments PDEA chief backs Robredo in revealing ‘discoveries’ on drug warlast_img read more

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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

first_img Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Apr 17, 2013 2:00:00 PM, updated April 18 2013 Rocky Balboa. Susan “I Dreamed a Dream” Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I’m trying to say is … no one can resist an underdog.Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue.At least, that’s how the story used to go. But watch out Goliath — David just got a slingshot. Inbound marketing helps level the playing field for marketers with less budget, and more brains. To show you just how effective inbound can be, we’ve identified some companies that are crushing it against larger competitors. You know, for a little inspiration. So grab your pom-poms and get ready to cheer on some underdog companies dominating giant competitors with inbound marketing.Main Line Family Law Center, LLC Earns National Media Attention With Keyword StrategyHusband-and-wife team Chris and Sharon Pastore of Havertown, PA founded Main Line Family Law Center, LLC in 2011 to provide painless legal assistance for couples going through separation and divorce. For clients, they summarize their goal as “restoring sanity and dignity to the divorce process.” The Pastores were a small business of only two people where the marketing and business management fell on Sharon’s shoulders.Divorce and separation can also be a very private process that clients would rather Google than ask a friend about. Sharon understood her clients’ desire for privacy, and focused her marketing on keyword strategy. She discovered people were searching “legal separation in PA” without seeing a lot of valuable content, so she started targeting that phrase and similar ones with blog content. The results paid off. Main Line Family Law reached a #1 rank for dozens of keywords, saw a 30% quarterly growth in web traffic, and because she used calls-to-action and landing pages to convert all that traffic, she saw a quarterly 30% lead growth, too.The wins didn’t stop there, either. When the Oprah Winfrey Network (Oprah, you guys!) was browsing for divorce and separation clients for a show, guess who came up on the search engine results page? Not a huge legal firm. Not Law.com, The New York Law Journal, or any other legal publications. Main Line Family Law came up.Main Line Family Law shows that no matter how big your business, understanding your customer’s online behavior and nailing down a persona-driven content strategy is incredibly important, and can drive Oprah-level results. (I’m going to try to make that a new form of measurement; I hope it catches on.)The Rodon Group Receives Presidential Recognition for an EbookThe Rodon Groupis a B2B third-generation family business that has manufactured small plastic parts and molds at a high volume since 1956. As one of the largest operation injection molders in the country and manufacturer of over 30 billion parts for K’NEX Brands (the famous toy construction brand), The Rodon Group hardly seems like an underdog. What gives? The Rodon Group now has to compete on a global scale, and U.S. manufacturing isn’t known for offering the best prices for high volume, small plastic parts in comparison to competitors in other countries. Many potential customers turn overseas before fully exploring the cost-effective options available in the U.S.The Rodon Group decided to address this problem head-on with its “Cheaper than China” campaign. The centerpiece of the campaign was an ebook titled “Top 10 Critical Reasons to Brign Your Plastic Injection Molding Back to the U.S.” that explained how The Rodon Group beat overseas pricing. Here’s a quick sample of some of that campaign’s content:This approach not only addressed a concern The Rodon Group’s potential customers were facing, but something the entire country was worried about. Their marketing messaging even earned the attention of President Obama, who personally flew to the plant in Hatfield, PA to deliver a speech.This wasn’t a campaign that The Rodon Group spent hundreds of thousands of dollars on. All they did was embrace inbound marketing by creating a content-based campaign that addressed customer concerns. It earned them an in-person endorsement for the President of the United States, not to mention coverage from top tier publications. Talk about powerful.Jackson Coffee Company Consistently Beats Corporate Giants With Email MarketingJackson Coffee Company is a Michigan-based coffee shop that describes their mission as simply “roasting and brewing really great coffee” since September 2006. The business has three locations in Jackson, MI, but no chains outside the city as of now.What makes Jackson Coffee Company so special? They have consistently won “Best Coffee House” awards in all the years from 2007-2012 against giants such as Starbucks, Dunkin’ Donuts, and McCafe as well as five other independent coffee houses. Even better? They report never having to explicitly ask their customers to vote.Sure, they focus on great coffee (read more about their coffee quality assurance methods, or the “J” way here), but Jackson Coffee Company emphasized email marketing to help drum up support. And instead of spamming the same list over and over with interruptive messaging, Jackson Coffee followed the make love, not spam email methodology by keeping multiple, separate lists for things like newsletters, or birthday promotions. Robert Ernst, the company’s social media manager, explains that keeping separate lists makes it easy to email customers at the frequency they prefer. While some customers prefer only an annual update for their birthday club cup of coffee, for instance, others want a more frequent update. To learn more about how to do email marketing right — who knows, maybe it’ll be what you need to reign supreme over a big industry competitor of your own — check out our free ebook that teaches you how to optimize your email marketing for conversions.Help Scout Builds Enterprise-Level Authority With Customer-Focused ContentHelp Scout is a B2B customer service software company founded in 2005 with seven full-time employees. While they started off in Nashville, they’re now our neighbors in Boston. Help Scout’s mission is focused on helping businesses deliver scalable, personal customer support. They take this mission so seriously that all of their job titles read “Customer Champion” — even the co-founders.There are some big fish in Help Scout’s pond. Heck, Zendesk has 25,000+ customers, including Disney — the leaders in magical customer experiences. With less manpower and marketing budget dollars comparatively, how does Help Scout get the word out?With fantastic content, of course! Help Scout knows that content is the fuel that feeds the inbound marketing machine, and it shows with their beautiful and comprehensive content, both on their own website and externally through guest blogging. Not only does this content help them build authority with their audience, but it attracts more than enough leads to sustain a steady 10% month-over-month growth rate without breaking the bank on advertising. According to business co-founder Nick Francis, Help Scout experienced a 678% growth in leads from August 2012 to February 2013.Feel free to explore Help Scout’s assets in a little more depth on your own, but I wanted to highlight two here for you — check out their Resources center and their company blog below — before we go into their guest blogging.Help Scout Marketing ResourcesHelp Scout Marketing BlogHelp Scout External ContentAlright, now a quick word on how Help Scout’s guest blogging program has helped them edge out bigger industry competitors. They’re active guest bloggers, reaching out to companies like Buffer (efficiency hack blog) to create content around simple ways to improve customer service. This content strategy exposes Help Scout to new audiences without breaking the bank, and further cements their credibility in a space where they aren’t the biggest provider. This content has helped them build trust with their audience, and as a result, they’ve seen a 265% increase in unique visitors from August 2012 through February 2013. They also saw a 678% growth in leads collected.Takk Takk Puts Icelandic Tourism on the Map With Social MediaClose your eyes and imagine you’re on a dream vacation anywhere in the world you want to be. Where did you go? A café in Paris with fresh croissants? A tropical beach with your toes in the sand?Wherever you chose, I’m willing to bet many didn’t jump right to Iceland. As nice as the country is, Iceland doesn’t naturally pop into people’s heads when they think vacation. Icelandic marketing agency Takk Takk, then, had a challenge — to put a small island in the middle of the ocean on the map for tourists. Enter the “Iceland Wants to Be Your Friend” campaign.Instead of broadcasting Iceland’s virtues on a website with generic pictures, Takk Takk went on a mission to befriend people via social media. Which means they had to have a brand people actually wanted to be friends with on social media. Creating marketing content so interesting and helpful that people actually seek it out for consumption? Interacting directly with people in a conversation instead of interrupting them with broadcasts? Sounds like inbound marketing to me! Takk Takk adopted a fun, silly voice on their social media accounts, landing pages, thank you pages, and emails — even in their calls-to-action. Check out the copy on their subscription CTA, for instance: The agency created a branded personality for the country of Iceland and kept it consistent across social and online platforms, too — even their source code had a bit of personality!Takk Takk carried over the voice of their campaign to social channels like Facebook, Twitter, Flickr, and Vimeo, where they featured regular people enjoying their Icelandic vacations and connected tourists on who were visiting around the same time. Luckily, Takk Takk compiled their social media tips and execution from the campaign in a slideshow that is absolutely worth a view; my favorite takeaway was “Treat normal people like celebrities.”The results? The campaign started in 2009, and by 2012, tourist traffic at Iceland’s Keflavik International Airport broke records, with 2.4 million passengers, approximately 1/4 of whom were foreign tourists. Keep in mind, this all happened after the 2008 banking crisis and a volcanic eruption in Iceland. Iceland also just received a 2013 ranking from the World Economic Forum as the world’s most welcoming holiday destination, where part of the ranking relies on how welcome the population’s attitude seems toward foreign visitors — something embodied strongly in Takk Takk’s campaign.What’s your favorite underdog marketing story? Are you using any specific inbound marketing techniques you use to get the edge on your competitors? Tell us your stories in the comments section! We’d love to hear them.Image credit: istolethetvlast_img read more

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The History of Facebook Advertising [SlideShare]

first_img Topics: The improvements in Facebook’s advertising platform are helping marketers to reach their audience in ways that often aren’t possible through other channels. With 819 million monthly active mobile users on Facebook — up 51% from the previous year — it’s also clear that the market approves of the changes Facebook is making, with it’s share price having increased to $40.The question is, are you taking advantage of all the different options Facebook has to reach your target audience? If not, we’ve created an advanced tip series featuring 4 experts who are doing great things with Facebook advertising. Download it for free, and learn how you could be taking advantage of Facebook in a big way. How well do you know Facebook?Lots of marketers use the platform to promote their content and drive new business, but how fine tuned is your knowledge, really?Let’s take Facebook advertising, for instance. Are you using it? Are you intimidated by it? Is its rapidly changing history too much for you to wrap your head around? Because let’s face it, Facebook has made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers, including things like Lookalike Audiences, Dark Posts, and retargeting ads.Yeah, I know. It’s a lot to learn. But it sounds pretty darn cool to learn about, doesn’t it? So we thought it’d be helpful to step back in time and provide a quick lesson on the history of Facebook advertising. Because as it continues to evolve, we think the advertising platform could present inbound marketers with a huge amount of opportunity to provide contextual advertising for important segments of their lead and customer base.So sit back, relax, and take a walk back in time to look at the evolution of Facebook advertising — plus what the future may hold for it. Originally published Sep 26, 2013 4:00:00 AM, updated February 01 2017center_img Facebook Advertising Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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30-Day Blog Challenge Tip #1: Getting Started With Blogging

first_img Free Templates: 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] How to Write a Blog Post Free Blog Post Templates Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 Topics:center_img Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates Tell us a little about yourself below to gain access today: 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download Now: 6 Free Blog Post TemplatesWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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