The Fundraiser’s Guide to Irresistible Communications: Real-World, Field-tested Strategies for Raising More Money 45 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 7 April 2013 | News [amzn_product_post]“An instant classic that will be read and reread obsessively by the fundraisers of this world”Tom AhernAuthor of ‘How to Write Fundraising Materials That Raise More Money and Seeing Through a Donor’s Eyes’Brooks himself describes it:“Based on decades of hand-on fundraising with dozens of great nonprofits, this book zeroes in on the hard stuff, the surprising, counterintuitive things that most often trip up fundraisers. Advertisement “You won’t find wild-eyed, speculative theories in this book. Just the solid, experiential practices. Nothing controversial — unless you’re in one of those marketing departments that makes it a practice of ignoring what works.“This is the book you can show that meddling, know-it-all executive director or board member who insists on taking all the life and effectiveness out of our fundraising. See? An actual printed book says it should be like this!” About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.