Tragic lift fall boy (3) named, as investigations begin

first_img WhatsApp HSE warns of ‘widespread cancellations’ of appointments next week PSNI and Gardai urged to investigate Adams’ claims he sheltered on-the-run suspect in Donegal Facebook Twitter Google+ Previous articleDonegal County Council saved from dissolution as Independent Councillor backs revised BudgetNext articleIrish Water to go before Oireachtas Committee today over spending News Highland Two investigations have been launched into the death of a young boy in a lift shaft in Galway yesterday.3-year-old Solomon Soremekun was with his mother and two siblings at the Hynes Building on St. Augustine Street when he became separated from them and entered the lift shaft.Ambulance crews and the fire service attended the scene but he was pronounced dead shortly after 3pm.Both the gardaí and Health and Safety Authority (HSA) have launched investigations.The Irish Daily Mirror Crime Correspondent Cathal McMahon says they will be looking to see whether there had been problems with the lift in the past.”There’s no evidence that’s been given to us at this stage that the lift was undergoing maintenance” he said.”This will all form part of the investigation – the age of the lift, did it previously malfunction or indeed if there had been an on-going issue with it”.”I’m sure both bodies will be keen to investigate that”.”But I suppose this’ll be of little comfort to the family of this little boy” he added. Pinterest Man arrested in Derry on suspicion of drugs and criminal property offences released Facebook Google+center_img By News Highland – January 14, 2014 RELATED ARTICLESMORE FROM AUTHOR News WhatsApp Twitter 70% of Cllrs nationwide threatened, harassed and intimidated over past 3 years – Report Dail hears questions over design, funding and operation of Mica redress scheme Dail to vote later on extending emergency Covid powers Tragic lift fall boy (3) named, as investigations begin Pinterestlast_img read more

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In Short

first_imgFSA’s point-size pushThe Food Standards Agency has revised its guidance on clear labelling for food packaging, suggesting that manufacturers should use at least an eight-point font size for essential information, especially on safety. The FSA said this reflects concerns that some existing labels containing information on food content are too small for many people.Oven grantThe 109-year-old Lewis’s Bakery based in Garrets Green, Birmingham has been awarded a £46,000 grant by Advantage West Midlands to help it buy three new ovens. The grant has also enabled the firm to start baking European breads such as ciabatta and focaccia.Bakery’s open dayThe organic Side Oven Bakery based on a farm at Foston in East Yorkshire held an open day earlier this month in aid of the Country Trust, a charity which promotes understanding of the countryside among children, teachers and parents from inner-city areas. Visitors were able to tour the bakery and see the traditional wood oven.Taking a BrekkieThe West Cornwall Pasty Company has launched a new savoury breakfast range across its 50 stores, which will feature three varieties of “Brekkie” wrapped in golden pastry: bacon, sausage, egg and baked beans; a slice of cooked ham, scrambled egg and mature Cheddar; or scrambled egg, mature Cheddar, tomatoes and mushrooms.Iodine boostBakers in Australia will have to add iodine to bread from next year due to concerns that iodine deficiency is re-emerging. Health authorities fear that a lack of iodine can affect neurological development in children and reduce IQ levels.last_img read more

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Founder of #MeToo Movement speaks at Notre Dame

first_imgTarana Burke, the founder of the #MeToo movement, spoke to the Notre Dame community Monday evening about her leadership in activism against sexual violence in society. The lecture kicked off “Sex and the Soul Week,” an event week that seeks to promote dialogue about sexuality and faith on campus.The talk, moderated by Maria McKenna, professor of education and Africana Studies, was sponsored by Multicultural Student Programs and Services and cosponsored by the Gender Relations Center, Campus Ministry, the McDonald Center for Student Well-being and student government.During the talk, Burke described her early work as a camp youth leader and its large impact on her decision to pursue activism against injustice in society.“I started doing work around sexual violence almost by accident,” she said. “I was an organizer at a very young age. I started working when I was 14. Once I discovered what that was, and that I had the power to change things, I became very obsessed with [activism].”Anne Elizabeth Barr | The Observer A sexual assault survivor herself, Burke described her realization of the pervasiveness of sexual assault and violence — especially in communities of women of color — early on in her life.“Nobody in my world talked about sexual violence although many of us were survivors. We would find out by happenstance,” she said. “We sort of lived with this reality. As I was dealing with my own healing, as a part of that journey, I was also dealing with young people, young black girls in particular, who were carrying the same burdens. I was just a couple of steps ahead of them in recognizing what it was.”Burke founded the #MeToo movement in 2006 to create a community of women of color, particularly black women, who are survivors of sexual harassment and assault in need of a place for healing. This soon became a platform for activism against such a societal injustice.“#MeToo came from my inability to say, ‘Me, too,’ to a young person in a time I think she really needed to hear it and struggling with, ‘Why can’t I say this?’, ‘Why can’t I share my own story?’ and also, ‘Why are there so many people with such stories?’” Burke said. “It was a marriage of my sense of looking for where injustice is and where we can do something different and also seeing this as a community problem that no one was addressing.”It was not until October of 2017, however, that the #MeToo Movement took Twitter by storm after celebrity actresses came forward with sexual abuse accusations against film mogul Harvey Weinstein.Later that year, Burke was named one of the Silence Breakers on Time’s Person of the Year edition for her role as the founder of the movement.Burke discussed her reactions to the movement’s viral attention and momentum, describing the importance of not letting its growth get in the way of its original purpose — creating systemic change and healing for sexual assault victims, particularly for women of color.“It is not sustainable to build a movement over simply naming wrong-doers and not looking at the systems that they come out of and not looking at ways to dismantle those systems,” she said.Burke is currently the senior director of Brooklyn-based Girls for Gender Equity, “an intergenerational organization committed to the physical, psychological, social and economic development of girls and women,” according to the group’s site. Burke said she is working to direct the #MeToo movement back towards its roots of healing and activism.“Part of my job now is to talk about the movement and the vision of #MeToo,” Burke said. “Our vision is to make sure that survivors of sexual violence are able to craft a healing journey, and it’s also to inspire leadership amongst survivors and activate survivors as advocates in this work to end sexual violence.”Tags: #MeToo, Sex and the Soul Week, Tarana Burkelast_img read more

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Soil characteristics may predict chronic wasting disease

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Deer infected with chronic wasting disease are doomed to a slow and certain death, eventually wasting away as they lose the ability to eat and drink. There is no cure and no vaccine, and the number of infected deer continues to rise every year. But University of Illinois scientists recently published a new study that could help explain the movement of the disease across the landscape.“Our biggest goal is to support the management of this non-curable disease in an animal that is an economically important resource for the state of Illinois,” said Michelle Green, research assistant professor in the Department of Animal Sciences at U of I and co-author of the study.Chronic wasting disease is caused by a prion, a sort of mutant protein with an unusual folding pattern that tricks the body’s own proteins into mutating, too. After enough proteins get in on the act, holes begin to form in the brain, causing physiological and behavioral changes. The disease is part of a group known as transmissible spongiform encephalopathies, which includes mad cow and a few other rare diseases.A key element to managing the disease is reducing exposure to the prion. The disease is primarily passed from deer to deer through direct physical contact, but it can also be passed from mother to fetus or picked up indirectly when a deer comes in contact with the disease agent in the environment. The new study focuses on the indirect pathway.“When infected deer urinate, defecate, or salivate, they can shed prions. When a susceptible deer comes along and licks, ingests, or inhales infected soil it could pick up a prion. But soil is complex. It’s not clear what soil characteristics are associated with the persistence of chronic wasting disease in deer,” said Nohra Mateus-Pinilla, veterinary epidemiologist at the Illinois Natural History Survey-Prairie Research Institute and study co-author.In the study, the team looked at the relationship between soil characteristics and presence of deer with the disease in five northern Illinois counties where infected deer are prevalent. They focused on seven physical and chemical properties of soil that could affect the ability for a prion to stick around in the environment.“The goal was to identify which soil characteristics have a greater effect on the persistent presence of chronic wasting disease in the five counties,” said Sheena Dorak, lead author of the study and research associate with the Illinois Natural History Survey.The first step was to break the five-county area into one-mile square sections that either had a strong history of the disease or not. The researchers laid this grid over a detailed soils map and created a statistical model to predict the likelihood that the disease would stick around based on the soils.According to the analysis, the amount of clay in a given soil was a major determining factor to predict where the disease was more likely to persist. And the data clearly indicated a break point that could be useful in future management schemes: Soils with more than 18% clay were associated with a steep drop in cases of the disease.“I think what’s groundbreaking about this work is finding this threshold. It’s like a switch,” Green said.“Clay can tend to immobilize molecules, and we think at these higher concentrations, clay is holding onto the prions so they’re not bioavailable,” Dorak said.Soil pH was also influential, with more cases of the disease at a pH greater than 6.6. Again, changes in soil pH may relate to how “sticky” the soil environment is for prions. Above pH 6.6, prions don’t stick as well to the soil and are free to be picked up by curious deer.The researchers emphasize that their study is observational and based on data from large Natural Resources Conservation Service databases. As such, they cannot confirm exactly what’s going on with prions in the soil based on their work. But they say their results are important because they provide a clear starting point for experimental follow-up.“With these results, we can now look at the entire state and say, for example, there are a lot of infected deer in one area and not too far away, there are soils that have the right mix of conditions to hold prions persistently should an infected deer contaminate the area,” Green said. “We would recommend a management scheme to keep the infected deer out of such high-risk areas.”last_img read more

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Ceres rips Davao; Global triumphs

first_imgTyphoon Kammuri accelerates, gains strength en route to PH John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Read Next At Rizal Memorial Stadium, Global Cebu scored two late goals to subdue Stallion Laguna, 4-3, and complete the cast in the Finals Series.The result allowed Global to seal at least a fourth place finish at the end of the regular season after increasing their tally to 43 points.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout Kammuri turning to super typhoon less likely but possible — Pagasa Ceres Negros leaned on a first half hattrick from Spanish striker Fernando Rodriguez to whip Davao Aguilas, 5-1, and climb to second spot in the Philippines Football League at Panaad Stadium in Bacolod City.Captain Patrick Reichelt and Bienve Maranon were also on target for the Busmen who moved within six points off leader Meralco Manila ahead of their 7 p.m. duel on Sunday.ADVERTISEMENT Trillanes accused of harassment, hiring social media trolls PLAY LIST 01:38Trillanes accused of harassment, hiring social media trolls01:45Big firm products top worst plastic litter list — report03:28Hurricane Dorian lashes South Carolina, Great Abaco Island01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games View comments CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA QC cops nab robbery gang leader, cohort MOST READ Japan ex-PM Nakasone who boosted ties with US dies at 101 Don’t miss out on the latest news and information. Stronger peso trims PH debt value to P7.9 trillion With sweep beckoning, Baldwin refuses to look past Tigers LATEST STORIES Brace for potentially devastating typhoon approaching PH – NDRRMClast_img read more

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Column: A look back at the best (and mostly worst) in sports

first_imgChris Rock? Billy Crystal? Who has Ellen DeGeneres’ number?(Insert sound of crickets.)Well, since no one appears interested in a major career boost, we’ll resort to our usual method for doling out the 2018 awards.Without further ado, the winners (using that term very loosely) are:INVERTEBRATE AWARDADVERTISEMENT You see, we never even got to the point where Kevin Hart accepted the honor, then had to withdraw because people capable of working the screengrab function pointed out that he’s posted some terrible things about gay people.I guess the lack of an actual ceremony — not to mention those all-important goody bags they hand out backstage — has stifled our search just a bit.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSUrgent reply from Philippine ‍football chiefBut we’ve still got time to rectify the situation.Anyone interested? Private companies step in to help SEA Games hosting MOST READ The city of Atlanta was once dubbed “Losersville,” with good reason. Until this year, the 1995 World Series-winning Braves were the A-T-L’s only big-time champions (though those who remember soccer’s Atlanta Chiefs, all 14 of them, would beg to differ). Atlanta United broke the 23-year drought by winning the Major League Soccer championship in just its second season. While certainly out of character for the city United calls home, the title was a fitting reward for a franchise that has stunningly become one of the best-supported teams in the world. Atlanta broke its own league record by averaging more than 53,000 fans per game during the regular season. Every playoff game drew more than 70,000.MOST AMERICAN-LIKE PERFORMANCE AT THE RYDER CUPReturning to form after winning golf’s premier team competition in 2016, the star-studded U.S. team was blown out by the Europeans at Le Golf National outside Paris. One week removed from his first victory in more than five years, Tiger Woods went 0-4 in the Ryder Cup. Phil Mickelson lost both his matches as well. Europe romped to a 17½-10½ victory — its ninth triumph in the last 12 tries of the one-sided rivalry.JUAN ANTONIO SAMARANCH BOONDOGGLE CUPThis award will now be handed out every other year. In other words, during every Olympic year, when the city that just hosted the games realizes what a financial mess it left behind. After this year’s Winter Games, Pyeongchang was saddled with empty venues, feuding over who pays for upkeep and a glistening ski course that’s now an abandoned dirt runway. To the surprise of no one, there wasn’t much use for a speedskating arena, or a hockey center, or a bobsled track, or a ski-jump stadium once the 2½-week party was over. Now, it looks as if many of those venues might have to be razed because it’s too costly to keep them open. Kudos to the South Koreans, who faithfully followed the wasteful tradition established by Montreal and Athens and Sochi and Rio de Janeiro.We look forward to handing out the next prize to Tokyo in 2020.Sports Related Videospowered by AdSparcRead Next PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. FIFA research says 3.5 billion people viewed some World Cup action LOOK: Joyce Pring goes public with engagement to Juancho Triviño TS Kammuri to enter PAR possibly a day after SEA Games opening Is Luis Manzano planning to propose to Jessy Mendiola? FILE – Vegas Golden Knights players hug after a 3-0 win over the San Jose Sharks during Game 6 of an NHL hockey second-round playoff series, Sunday, May 6, 2018, in San Jose, Calif. (AP Photo/Marcio Jose Sanchez)Wanted: a host for the sixth annual Newby awards.Yes, we’re in a bit of a bind, though nothing like the good folks at the Academy Awards.ADVERTISEMENT BREAKING: Corrections officer shot dead in front of Bilibid View comments SEA Games: Biñan football stadium stands out in preparedness, completion LATEST STORIES Hotel management clarifies SEAG footballers’ kikiam breakfast issue Always one of the most competitive categories in sports, this year the choice is clear. While it’s hard to deny the spineless wonders at the World Anti-Doping Agency, who went against the advice of pretty much everyone except Vladimir Putin when they in effect forgave Russia for its massive doping operation, we’ve got to go with those who looked the other way for years when faced with very clear evidence of Larry Nassar’s serial sexual abuse. Really, folks, this should be an easy one. If you know of a doctor, coach or anyone who is abusing another human being, report it. Nassar will spend the rest of his miserable life behind bars. Those who allowed him to get away with his crimes for so long are equally culpable.URBAN LIAR 101While we’re on the subject of lacking backbone, let’s not forget Urban Meyer. The Rose Bowl will go down as his last game, but we’d prefer to focus on some other achievements that came to light during his final season as Ohio State coach. Like spending the better part of the past decade hiding, denying, ignoring and justifying the horrific behavior of assistant coach Zach Smith. Meyer served a three-game suspension, returned to lead the Buckeyes to another Big Ten title, and then announced his retirement. Of course, disgraced coaches never just fade away. Meyer says he’ll be back on campus next year to teach a course on character and leadership. You can’t make this stuff up, folks.WORST FAREWELL TOURDanica Patrick, who had far more success on Madison Avenue than she did on the race track, closed her career in appropriate style. The much-ballyhooed “Danica Double” turned into the Danica Dud when Patrick crashed out of both the Daytona 500 and the Indianapolis 500. She finished 35th out of 40 drivers in her final stock-car race, followed by 30th out of 33 in her Indy-car capper. While Patrick was undoubtedly a highly influential figure, it feels as if her career was largely an opportunity wasted.BEST DEBUTTalk about a longshot. The Vegas Golden Knights brought the NHL to the glittery land of all-you-can-eat buffets, watered-down drinks and washed-up stars. But instead of going through the growing pains that are a rite of passage for most expansion franchises, the Golden Knights won their division and made it all the way to the Stanley Cup final. Alas, that’s where the fairytale ended with a loss to the Washington Capitals. Too bad. If nothing else, it would’ve been fun to needle Toronto fans that an expansion team we presume was coached by Wayne Newton held the title champions of hockey, while the Maple Leafs haven’t won the cup in over a half-century.SPECIAL RECOGNITION FOR REDUNDANCYThe College Football Playoff is certainly a welcome upgrade over previous methods for selecting a national champion, but it’s also clear that changes are needed. The same teams keep showing up in the four-team field, including Alabama all five years, Clemson four times and Oklahoma on three occasions. Notre Dame is the only newcomer this season. An eight-team playoff would be an easy fix, giving automatic berths to each of the Power Five conference champions, another automatic berth to the top team from the Group of Five, and two wild-card spots to round out the field. Of course, that makes so much sense we can expect the powers-that-be to resist with all their might. Oh well, maybe next century.MOST UNLIKELY TITLE SEA Games: Biñan football stadium stands out in preparedness, completionlast_img read more

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NY Cosmos Will Play in Havana

first_imgNEW YORK — The coaches of the New York Cosmos and Cuba’s national soccer teams jointly announced they will play a June 2 match in Havana.The announcement comes amid talks by Washington and Havana to work toward the restoration of diplomatic relations between the former Cold War foes.The Cuban and Cosmos teams conducted their own negotiations in January, during a CONCACAF Under-20 tournament in Jamaica.“Everything happened very quickly,” Cosmos President Seamus O’Brien said of the match, which both sides call an act of sports diplomacy. “Everything was done in a couple of weeks.”The Cosmos will be the first professional U.S. soccer club to play on the island in 37 years. The now-defunct professional Chicago Sting played in Cuba in 1978, while the amateur U.S. national team played a World Cup qualifier there in 2008.“When I was told that there was a chance of facing the Cosmos, I quickly said ‘yes,’ because I was aware of this club, their history, their prestige,” Walter Benitez, the Cuban team coach said in a press conference. “Now I realize that this is bigger than I figured.”The Cosmos compete in the second-tier North American Soccer League. The team’s roster includes Raul Gonzalez, a longtime star with Spain’s national team and club powerhouse Real Madrid. Pele and Franz Beckenbauer, at the sunset of their careers, played with the team during its heyday in the 1970s and 1980s.The announcement follows the Dec. 17 announcement by both governments that they would negotiate the restoration of relations severed after the 1959 Cuban revolution.U.S. Rep. Charles Rangel, a Democrat who is a critic of the American trade embargo against Cuba, praised the match. He said was in Havana when presidents Barack Obama and Raul Castro announced they would work toward restored relations.“There were two things that all the Cubans said that they loved about the United States: One was sports and the other was every damn thing else,” Rangel said.At the press conference, a video was shown of the 1971 trip by U.S. ping pong players to China that was credited in helping revive diplomatic ties between those countries.Cosmos coach Giovanni Savarese said the team “historically has been a soccer ambassador,” adding that Cuba will be the 42nd country it has visited.For the Cuban team, the match will also be a tuneup for the 2018 World Cup qualifiers and the CONCACAF Gold Cup held in the U.S. in July.Sports exchanges between Cuba and the United States have increased in recent years, including several visits by U.S. college baseball players.Baseball is Cuba’s most popular sport, but soccer has made strides in recent years with many young people sporting jerseys of Real Madrid and Barcelona.“You can watch a lot of soccer in Cuba, breathe a lot of soccer. This could help us find more talent,” Benitez said.(ERIC NUNEZ, AP Sports Writer)TweetPinShare0 Shareslast_img read more

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How Inbound Marketing Aligns With the New Purchase Loop

first_imgIn 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: Awareness, Interest, Desire, Action. conducted by Latitude found Awareness Desire Inbound Marketing – At this stage, the consumer moves from initial interest to a research mentality to gain an understanding of the broad fundamentals in order to make a purchase the consumer can feel good about. on which they would find a whitepaper on, say, marketing automation – This step is an exponential progression from the Interest stage. The person moves from a “nice to have” mentality to a “must have” mentality. – A person becomes aware of the product either through advertising or the recommendation of a friend. the internet was integral to the process for three quarters of respondents. With that finding, one has to call into question the millions of dollars brands spend to “build awareness” when, clearly, every other medium is more heavily relied upon. Akin to the second step in the loop, this third step sees our vacationer understanding there are certain home safety-related steps they must take before they leave town. They know they need to inform their neighbors; they know they need to make sure their home alarm system is in working order; they know they need to arm themselves with home safety-related information — so after having downloaded and read your whitepaper, they would be receptive to the follow-up Image credits: The Role of Inbound Marketing – A piece of information, a news story, an article, or a friend’s recommendation acts as a catalyst, giving the consumer a reason to start looking into things the person wants or needs. – Following purchase, the consumer uses and experiences the purchase to decide how he or she feels. At this stage, they might post a product review or share their experience with friends. Topics: – The person puts desire into action and makes a purchase decision. The study identified six behavioral or mental states a buyer experiences when considering a purchase. effective SEO strategies Realized Want or Need inbound marketing 1) Openness ), but if they read an article about how the best way to hide things is in plain sight (or in places no one would ever think to look), they might become more open to the idea of considering such a product. 5) Research and Vetting linear — that a person can bounce from one stage to another as they make their way to final purchase. 4) Seeking Ideas and Inspiration This new purchase consideration track takes into consideration a person’s emotions, and understands the process How do you think the new purchase loop changes the way marketers do their jobs? program in place that generated SEO-friendly content which allows you to present a need, and also conveniently slip in a mention of your cheap but very effective solution. Here the vacationer realizes they will, in fact, be buying certain home safety products before they leave for vacation. Because you have determined their predilection for home safety products through the previous information they requested, you can offer them So, how does a marketer realign their tactics to better align with this new purchase consideration cycle? Put simply, your brand needs to be there when someone comes looking for a solution to the problem or need you serve. Let’s address what you as a CMO must have in place in each of the six stages when potential customers start looking. come into play. The person probably hasn’t come to the conclusion they need an electric socket that doubles and a place to hide valuables, but they do have general home safety concerns and don’t want their valuables at risk if their house is broken into while away. So they will be seeking broader home safety advice, and you want to be there via the right keywords, with a link to a product information page, blog post or Reliance on television, without surprise, has practically fallen off the map in terms of being a useful medium during the consideration process. 6) Post-Purchase Evaluation and Expansion email you would send them Openness The Purchase Funnel Learning and Education At this stage, a potential customer might not even know they need your product or service. But they are open to suggestions if they can be convinced there is a need. For example, a person may not know they need an electric socket that’s actually a security drawer to hide valuable items (yes, a product like that exists 2) Realized Want or Need – Here the consumers gathers information to support feelings of purchase intent. Options are compared, deals are sought, prices are compared, and reviews are read all to determine personal associations with the brand. Post-Purchase Evaluation and Expansion The 6 Behavioral and Mental States Involved in the New Purchase Loop 87% of consumers now travel a less linear, more complex pathway to final purchase. Because they bought from you and because they are in your Seeking Ideas and Inspiration progressive profiling on your landing pages Action – After having been made aware of the product or service and determining its relevance, the person expresses interest. Interest customized, relevant information – Here, the consumer seeks a solid reason to look for, notice, and keep track of examples, thought-starters, and motivators surrounding the product in question in order to take the next step. Here, because our vacationer seeks a solid reason to look for, notice, and keep track of examples, thought-starters, and motivators surrounding the idea of home safety, additional content assets would be helpful. Think things like case studies or testimonials from customers who had the misfortune of having their house broken into but, because they had your nifty electric socket hideaway, didn’t lose any of their valuables. And you would be able to send better targeted content assets, because you used The Top Ten Home Safety Concerns When Going on Vacation. How would they come to this conclusion? By reading a piece of content that addressed home safety — like a blog post with the five steps one should take before they leave for a month-long vacation. And how would they find this information? They’d find it from you, because as CMO, you would have an to deliver them information on the additional home safety products you offer, such as the in-wall oven that’s actually a heavy duty safe. Okay, that’s not actually a real product. At least not to my knowledge. recent study It’s extremely important to note that these six stages do not always occur in linear order. Rather, they align with the differing and not always logical state of human emotions that come into play during a purchase decision. But with proper inbound marketing tactics applied to each of the six stages, you’ll be well positioned to address the needs of your target audience, convert them into leads and, ultimately, into customers to drill down into what the vacationer’s more specific pain points were. lead management system In each of the six stages, the internet far outweighed all other media used during the purchase consideration process. In every stage except post-purchase, such as a report on the cost benefit analysis of various home safety products. Your product being the best choice for their needs — needs which you’ve gotten to know over the course of your interactions with them — leads to a purchase of your product. landing page isn’t Just 29% report relying on the medium even at the earliest stage. Research and Vetting Originally published Feb 8, 2013 2:00:00 PM, updated October 20 2016 – Consumers experience a receptiveness to new or better experiences, which results from pre-existing interest in or curiosity about a category or topic area. At this stage, it can be a conscious or unconscious desire for a brand. The study also took a look at the types of media used during each stage of the process. At this point, the person heading off on that month long vacation to Belize may have come to the realization that there are home safety concerns with which to contend. So they run off to Google and type in “home safety.” This is where While this purchase funnel has served marketers well over the years, a (since you collected their email address on the landing page) which offered another whitepaper or report that further explained the importance of home safety, and the steps they could take to achieve it. About.com Latitude Study , you can continue to market to them using 3) Learning and Education Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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