Comments are closed. Law firm’s revamped HR policies save £2mOn 15 Oct 2002 in Personnel Today Previous Article Next Article Law firm DLA’s HR policies have dramatically improved staff retention rates,saving the company £2m. DLA graduate retention rate has increased from 60 per cent to 96 per centand HR director Robert Halton said the changes were the result of a longculture change process, which started five and a half years ago. “The firm places people at the heart of its core values and as aresult, this ensures we invest in the careers and reputations of all ourpeople,” he said. “It’s usually a cliché to say ‘people are our bestasset’, but for a professional services company like us, they are the onlyasset.” After developing a set of values, DLA sent surveys to people who left thecompany during an 18-month period asking them why they left, and what wouldhave made them stay. “We got a 25 per cent response rate which was quitehigh,” said Halton. The company found that most people didn’t leave for more money, but insearch of more experience. So, Halton said, DLA worked on boosting retention bydeveloping a curriculum and setting aside time for training. He said that because the company is part of an industry where time iscarefully watched and recorded, it was necessary to stress that training anddevelopment time was not wasted time. DLA decided to abandon the traditional breakdown of time into billable andnon-billable, and list time as ‘client’ time or ‘firm’ time. This meant timespent training became seen as an investment in the firm, and was acceptable. Performance management targets are based on both client and firm time –rather than just being based on billable hours, like many other companies. DLA has also initiated a holiday scheme where workers are given two weeksextra holiday for every three years worked. A staff ‘helpline’ service has also been introduced, and the company istrialling the use of a concierge service at its London and Birmingham offices. DLA won the award for ‘Best HR Initiative’ at the inaugural EuropeanPractice Management Awards last month. This year, it was listed as a ‘Great Place to Work’ for the second yearrunning in the Sunday Times Survey 2002. By Quentin Reade Related posts:No related photos.